The Week of March 10, 2023 Marketing and Business News: Hard Mtn Dew Hosts Spring Break Bash at Retirement Community ‘Definitely Over 21’

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's our weekly business and marketing news edition here on March 10th,
 20th, 23th, Kristina Yasi.
 What's up?
 Hello, hello.
 Nick Weaver on the ones and twos.
 How's he going?
 I hope everyone out there is having a great week, year, day, hour.
 Whenever, however, wherever you're listening,
 we know that could be at any place in time,
 given the nature of podcasting.
 Indeed.
 But if you're one of our topical weekly listeners,
 then you're here for the latest scoop.
 Yeah, stay up to date.
 Yes.
 In the loop.
 In the know.
 In the loop.
 We're in the know.
 Lope.
 I like that.
 No, that works.
 That works creative.
 I will admit, I have a little vacation brain a little early.
 One day away, taking them on VK.
 Hey.
 Going on a real VK.
 We'll come back to that later.
 But as far as the sponsor VK.
 Yeah.
 Taking a real VK with family.
 Well deserved.
 Well deserved.
 Yeah, I had a deal with Mexico.
 You know, I think we're just going to battle all the tradition
 in negative news.
 I'm trying to like not let my anyone see the news like last night.
 Like it was coming on TV or something.
 I like flip the channel.
 I want to go.
 No, nope, nope, nope.
 Like we're going to like a very touristy.
 Yeah, you'll be fine.
 No one is getting the way of this vacation.
 I will battle any tourists.
 To the ground.
 To the ground.
 They do not want to mess with us.
 But do you know who I am?
 Do you know who I am?
 March.
 Madness is among us.
 I, you know, here at Social House, we're doing a huge bracket contest.
 And I don't know.
 I'm getting in the mood for.
 Yeah, I played basketball growing up and I can have these moments with basketball.
 But like March madness is like one of my favorite times.
 God, it's so good.
 It's just fun.
 I'm bored as hell.
 Like if two teams are playing in December or something.
 But for whatever reason, the energy and the, I guess the finality of it all.
 Yeah.
 It's like.
 And it's just different because you've got kids in college who aren't going to go on.
 Yeah.
 Like the sit for them, you know.
 Yeah.
 And so the stakes just go higher and.
 Step on that amateurism.
 Yeah.
 Even if they're being paid now.
 What like they aren't.
 But, you know, it's still, I don't know, just the energy excitement.
 So I'm going to get my bracket.
 You know, filled out.
 Yeah.
 Hopefully we win six months free.
 It's so far.
 Something tells me something tells me you could win that without the bracket.
 Yeah.
 Yeah.
 What do I know?
 Well, I know you had a good week.
 I did.
 I did.
 I was in the big apple.
 Yeah.
 City.
 So good.
 Yeah.
 Same.
 I would live there.
 Good for you.
 Yeah.
 Yeah.
 I'm a museum.
 A bunch of different art galleries got a tattoo.
 Oh, really?
 Some other adult things I won't say on the podcast.
 Oh, okay.
 Oh, really?
 What's his name?
 In the, hey.
 Her name is Molly.
 If that gives you any.
 Oh.
 You have to go that time.
 Yeah.
 You can you create into that in many different ways.
 Yeah.
 But yeah.
 It was a great trip.
 Great trip.
 My flight got at 2am.
 Molly was always here to me.
 That time.
 It was a good time.
 Yeah.
 Good.
 Good. Good. What happens in New York, days in New York? Yes, it does. Very good.
 Yes, it does. Very good. Speaking of drinks. Yeah, that's a, that's a seamless transition.
 Yeah, so this, you could take these to Mexico. A hard mountain dew hosts definitely over 21,
 over 21 bash at a retirement community. This is so smart. Hard mountain dew is celebrating.
 It's one year anniversary with the introduction of its first new flavor live wire and an accompanying
 definitely over 21 launch party at a retirement community in Florida. That's very clever.
 It's very clever because, look, I'm going to, I mean, I have no idea. I've, I've read this article
 while I was brilliant, but I don't really know. So I'm going to back my way like the strategies.
 And here's what, here's the challenge for some like mountain dew. Yeah. It's for a lot of kids
 and a lot of, I mean, everyone likes mountain dew. Yeah. If you like, you like it, but all ages,
 right, definitely, but it's not an alcoholic beverage. Right. And so for them to venture into,
 it's a little dicey. Yeah. And apparently, everybody's kind of like, oh, mountain dew, my kid,
 you know, could be deceiving your kids. It's going to like grab a alcoholic drink or something.
 Sure. Obviously, probably not even a way with buying it, but so they lean into like, how do they
 kind of go overcome that? Right. Because they need to make sure people are aware of it. So, you
 know, obviously, we're trying to get one of their retirement community very clever way to get
 over it strategically. And it also feels like, you know, this is not just a seltzer. This is
 not just white claw like anybody can drink this. It's not just a teeny popper, you know,
 right when you're 21 in college kind of beverage. Well, they're leaning into the fact that
 mountain dew is a brand as a, you know, as a soda drink that's universally known and drank. Yeah.
 We're at some of the seltzer stuff, you know, yeah, you've heard of Bud Light or whatever,
 but it's seltzer. It's so definitively in the alcohol for sure space for sure. So I think
 now there's smart kind of holding on to all of the interests that they've built in the brand
 yeah, in how they launched it. Instead of like a hard separation. Yeah, that's a very good point.
 I hope they hope it tastes good. I know same. God, same. I was not just brilliant marketing that
 can't taste like shit. You know, yeah. Yeah. Well, I have to do a taste test in here one day.
 We did that with a hard, hard, uh, hard, Mike's hard living name does the X no way, no blina shout out to
 Joe. Yeah. Joe Hammer out there. Uh, we, we, the looks on our face. Nick, Nick, you remember that.
 Oh, yeah, we all taste. I think I still tasted my mouth. It lingers. It lingers. It hasn't left.
 That one ain't going away. They never called back on the sponsor deal, but imagine that. Yeah.
 But sticking with, with our, our beverage, we're like very beverage forward today.
 Beverage forward. Guinness record rewards. Epic toast. The St. Patrick's Day.
 They are embracing St. Patrick's Day with a month long campaign featuring in-person activations,
 TV and digital film ads. And it's alcohol free beer. Guinness zero. Yeah. So, uh, this is fun.
 Like more and more alcohol free. So just so epic toast. So like just like when you
 stand up at a wedding and, you know, you say something really clever. Yeah. Either like over
 the top or super sensitive, either one. Right. Right. Okay. Funny or embarrassing and celebrating
 the, the act of toast, the toast as opposed to the like alcohol itself. Like you can still
 do all of the things you would do with alcohol with Guinness, but use Guinness zero. Yeah.
 So it's a, it's a smart way to like connect what you associate with alcohol as opposed to like
 selling alcohol. You know what? My mind goes, one, I used to always like go and appreciate the
 guy role that did a good job with the toast. Yeah. Like off the cuff clearly. Yeah. Yeah.
 Maybe it was planned. Maybe they've written it down and practiced it 10 times, but you didn't know
 it. I was like, I appreciate the showmanship. I, I give a stellar toast. Oh, nice. I think
 remember that. I don't know. My roast coming. You tell me when you tell me when. But, uh, the, uh,
 the other thing is I remember old school when, uh, when they, one of the buddies is getting married
 and the guy's like so sloshed and he goes and he, he takes it the other direction. He's like,
 cheers to you. He's like, you know, his wife is just cheating on him. He's like going, you know,
 here's, uh, here's to a great marriage. Like me when I came home on the early flight and walked in
 on my, like, that was an epic toast. It was an epic toast. Right. Right. But he was so sloshed
 or whatever. And that's why you drink Guinness zero because Guinness zero keeps you from that kind
 of epic toast. I think we could get like something going with if we pulled like that clip and then,
 you know, tag Guinness. There you go. There you go. There you go. There's a, there's a, uh,
 borrowed interest idea for you for social media. There we go. Yes. Yeah.
 But it down. Yes. Epic toast. Epic failed toast. Uh, but yet epic nonetheless. Yeah.
 Uh, this is fun. Makes sense. And smart for the brand and look. Same Patrick's day again.
 Let's go ahead and hand. Right. We had some epic guests on the broadcast last week. Yes, we did.
 Sean Michael Crane. I hope everyone listened to that. A tale of motivation. Like none other. Uh, he was
 wrongly imprisoned for seven years. Uh, got out and has turned it into an incredible positive.
 If you look at his feed, you can go follow him on social media. Just look up Sean and Crane.
 You'll find him and please go listen to that. If you're just looking for a shot in the arm of
 motivation and what it takes to kind of get turn a negative into a positive, there's never been a
 probably better story than what Sean's done. Truly motivational. A great speaker and a great guy.
 And really enjoyed having him. I hope you listened to that episode that came out this past week.
 And next week, kind of Laney, kind of owns a meaty company and she's doing some really great
 things on TikTok and Instagram. This was really like, I'll just go ahead and tell you,
 a lot of people hit things hit my feed. I ignore a lot of it because a lot of it's like
 recurgitated stuff. Kind of super bright. She's using true like consumer behavior tactics for
 driving Instagram and TikTok engagement. She's got a really great blueprint for doing that.
 I thought it would add a lot of value to people listening. They're trying to crack the code
 for getting engagement. So I hope everyone will listen to that next week. She was great.
 Really good story as well about overcoming some things and then turning it into her own brand.
 So check that out for a very action oriented and insightful episode next week.
 Amazing. We've got some exciting news in the element of March meat-ness, if you will,
 with our official meat sponsor of the Radcast Good Ranchers. Y'all have heard us say this,
 but six billion pounds of beef was important in the US last year and no one knows where it came from.
 But with good ranchers, you know, what you're getting, where it's from, top quality,
 American owned family business, you can get $30 off your first order with code Radcast.
 And for March meat-ness, you can possibly win free meat. For whole year.
 Bacon for the whole year. Yeah, bacon, you know, and let me just say I had to bake it last weekend.
 Yeah. Really good. Also had the burgers. These are YGU burgers that came like flash-browsing.
 So it was a good ranchers weekend at the often house and delicious. The bacon was definitely a
 quality above what you'd normally buy at the store. Yeah. The burgers were great.
 Just delicious. It was just like, and you know, like, it's like the danger of what you know,
 like I didn't know some of the things that I don't know working with good ranchers.
 Yeah. And so I didn't have to, like now I'm like second guessing everything I see at the store.
 Oh, I didn't eat any, like every time I went out to eat in New York, I was like,
 I'm not gonna get something else. Yeah. So know what you're putting in your body
 and this is a great American family. Yeah. Running good ranchers, US-based, all the products,
 everything harvested, grown, fed in the US, and you know what you're getting and it delivers
 right to your door. Go give them some love. You'll be glad I did. You'll be giving them some love,
 and then they'll be giving you some love because you're the one that benefits at the end.
 There you go. Good ranchers, goodrangers.com, official sponsor of the Radcast.
 Onto our social media news, meta is rolling out a new Facebook Reels feature which expands Max
 video length to 90 seconds. They announced this edition of support for longer Facebook Reels with
 up to 90 seconds in length from the prior 60 second limit. Yeah. We're going to keep up with TikTok.
 This feels correct. Yeah. I mean, someone smarter than me knows why that we would have
 these limitations on 36. Sure. I get why you might would put a two or three minute, you know,
 like it's not YouTube, you want short form, but 1690, like come on. Let's just make it two minutes.
 But it makes sense to them to roll out. And I'll say this, I am guilty at times of saying things
 like, okay, TV is dead or Facebook is dead or whatever. It's just not really true.
 Because when we just tell you, there's still 500 million people on Facebook. And no matter how
 if a team people say they are, they're still using it. Right. And there's a lot of growth still to be
 had for your business, for whatever you're doing on Facebook. And if you aren't doing Reels,
 you better get real because you got to get on the real train. And because that's where they're
 when these platforms are putting these things in the news and you know, they're battling TikTok,
 they're going to push up in the algorithm, the engagement levels of the things that they're
 trying to work. So now what I'd be doing, if I'm if you're listening to this, you need to,
 I guarantee you the algorithm will boost Reels that are over 60 seconds here in the short term.
 So if you have a 90 or 80 second Reels, put it out there. Go a little longer than you thought
 you would because I guarantee you they're going to push them up because they want to show.
 Because look, how does Facebook make everyone aware that this feature is out there?
 By people seeing other people's that are longer than 60 seconds. So there you go.
 There's your engagement tip of the way. It's also, you know, it leads into that shared
 interest. Oh, if I have a 90 second Reel that I want to post on Instagram or make it a TikTok
 right over that looks like I'll put it on both platforms. But I don't want to have to crop it
 for Facebook. And now you can continue to, you know, double triple post for personal brand
 strategy. It just, you know, again, makes sense. It feels a little bit late to the party. But
 glad they're here nonetheless. Speaking of TikTok, they have a new series feature that lets creators
 put content behind a paywall. We've kind of teased this. They announced the launch of its new
 series, which enables eligible creators to monetize content by placing it behind a paywall
 series collections can include up to 80 videos each up to 20 minutes in length with content ranging
 from educational to entertaining. Let's say you look guys, if you haven't figured out that
 TikTok is the new TV, you're behind it. TikTok Instagram YouTube, that's television today.
 This is, this is just allowing a content creator to create a channel. This is like, says CNN,
 it's Christina Gassi, you know, instead of ESPN is Ryan offered. Like these are, you're creating a
 series, you're creating a station around yourself. And now you can sell it just like cable station
 sell themselves. They sell ads on it. And it'd be no different than me talking about a sponsor.
 It's like we just did, but we do it on TikTok. You know, that's why like influencer marketing is
 essentially a TV station running ads. We want to overcomplicate it. We like all these terms,
 but this does been around for a long time. It's just a different form. And the smartphone is the
 TV and the TV is the radio. If you have one, because literally you're hearing what's on the
 TV while you're watching what's on your phone. So that's why audio really matters in TV now.
 There's another tip. The other thing I'll say is you really have to think about the way you create
 content differently though, because it's just a complete different animal on the platform and what
 keeps attention holds attention. But once you do have an audience, this is how you monetize it
 by creating this. It makes a ton of sense. And I think, you know, it's only going to grow. And
 it's going to be really interesting. I still think there'll be some niching down of like categorical
 niches and apps that maybe go more at them. For sure. Because I mean, how many freaking stations can
 you have on TikTok? I mean, you know, and I guess their algorithm is trying to do that for you. Yeah,
 the 4U stuff. Absolutely. Absolutely. But, you know, as much as I think they do a good job,
 mine gets so narrow sometimes. I'm wanting to see broader stuff. I get a little exhausted
 with like golf tips or like, you know, now if I've been looking at business stuff or something,
 I see I'm like, okay, I'm clear. Totally. I want to see a different topic. Yeah. So and I guess
 I searched for it was part of it. But I don't know. I think there would be discovery improvements
 as we move along. But I think it's very smart and definitely beneficial with the people who are
 already using this as their job. Yes. Instagram is testing its age verification tool in more
 country countries. Meta is testing age verification on Instagram in multiple countries, including
 Canada and Mexico. A verification option includes uploading an ID taking a video selfie or asking
 mutual followers to confirm their age. This is because 96% of teens attempting to edit their
 birth date from under 18 to 18 or over and have prevented. I can't read or over have been
 prevented since the testing began. Yeah. I mean, this is the same thing as like me making a fake ID,
 you know. Yeah. When I was a college, I can say that now. I don't think I can do it. I think
 you're safe. I think the, I feel like you were moved enough from it. The, the, the time is going
 over. It's expired. I made Carnegie Mellon fake IDs of like college. I have no idea where
 the game came from, but we felt like it was obscure enough that no, no one behind the counter would
 know at a Carnegie Mellon student ID. That's funny. We didn't even know it looked like we made it up.
 I had a man. It looked real and that thing. There were like three gas stations that worked at,
 you know. So whoever bought that. Yeah. Well, I think about how good it looked them and how bad
 it looked now. The raised photo like we do. No, we did them for our first. We weren't,
 we were dumb. Yeah. We weren't stupid. We were dumb enough to use them for like the three or
 four of us, but we were stupid enough to try to sell. Totally. That would have probably been
 jail time. My uncle, it works. Would you use it? I cut it up for you. Yeah. My uncle worked
 at, you can cut that one up, but I got 10 more in the car. You worked at the YMCA and would like
 make fakes and sell them and use like the YMCA printing. So they looked very nice. As we
 looked possible, right? They were not cheap. Yeah. Yeah. So I mean, teens are going to try to do this
 stuff. It makes us for Instagram. Yeah. They need to make sure they know the birth dates when they
 start selling, you know, only fans content. One, two, and it's going to start restricting
 messages from adults as well from like DMs from people that might not have the best.
 It's like my parents didn't know we would watch HBO or Skinnemax growing up. You know, like
 rated R like the rating systems similar thing, but now you've, you know, there's so much personal
 information on this. Like I would be very uncomfortable if, you know, I had a, was the mother of a
 young person. Yeah. I let them, they use YouTube shorts only because you don't have to have an
 account with that. And they have no personal, you know, like we can filter certain things. Yeah.
 But, you know, I'm going to keep them, like I'm in the business, but if they don't wanted
 or they don't ask for it, they're still going to be able to do them as soon as they do. But,
 you know, keep them away as long as possible because you're smart. You know it. And I don't mind,
 I believe in the platforms and reality that it's entertainment is what people use, but I just
 don't want the judgment. I don't want the, you know, I don't know bullying and all that stuff.
 I just don't want the DM and all that stuff. I know eventually, but I will hold that off
 as long as possible. 100% 100% respect for that. One thing I won't hold off is my vacay that's
 so much tomorrow. And it comes every day if you're here in the studio where we have our samples,
 we send them out, especially home with Christina. And I love them. I'm a big fan, but I'm not
 addicted, which is part of why I love them. Yes. Official CBD sponsor of the radcast,
 disposable gummies, all kinds of sleep aids, and the best third party lab tested products in the
 business to be like, you know, superficial about it. They taste good. Yes. It's not like,
 but don't the worry about where you're getting it. What's in it? Yeah. Very specific. What it's
 going to do. Yeah. Totally safe. It is. And a lot more healthy. This is a health of
 wellness product. And then today helps you relax in a natural way that is not addictive. And
 does not have a hangover like drinking those. Right. Right. I'm not groggy in the morning. I don't
 feel nauseous or like I have the spins. Yes. Great product. So again, take a vacay.com
 official CBD sponsor of the radcast. Give them some love. Chris Hansen, the founder,
 great guy. And let me tell you a great company. Go get them some love. Tell them the radcast,
 send you marketing news. What we got more alcohol. Corona is launching a virtual clubhouse and store
 on its website. They've partnered with the ecommerce platform obsessed to launch a virtual
 clubhouse experience on their website focused on golf. Consumer 21 and over are able to explore
 learn about and learn about Corona and order products through Instacart and drizzly.
 Here's why I like this. It is not in the metaverse. They do not have to share interest with anyone
 else. It's on their own their own OWNED. They own the website. They're branded property. They
 keep them there in that experience. Yeah. So when you do these virtual experiences and look,
 I get all that stuff to future and it's here, but you have to go to Roblox. You have to share
 interest with a million other people to fight to get to your brand. When you bring to your own
 website for these kind of experiences, you own the experience. All the tracking, all the info
 and all the branding and awareness. So this is smart. I have, I mean, smart and theory. I think
 I haven't played the golf thing, but it's good. And look, it's golfing season. You got the
 masters coming up. You've got the players championship this weekend. Yeah. To the season.
 So makes a lot of sense. And look, keep them on your own land. Once you get them there,
 keep them there. Yep. We're sticking with some sports here. This feels a little bit premature,
 but I think it's a great idea. The first Black Friday NFL game will stream for free on Prime Video.
 This coming Thanksgiving. So Amazon on the NFL have partnered to exclusively broadcast a free
 Black Friday NFL game on Prime Video. The game will kick off at 3 p.m. on November 24th.
 And the competing teams will be announced when the 2023 schedule is released.
 Smart. I mean, look, a million people are home for those days on vacation naturally.
 They can go shopping, do their thing 3 p.m. The kind of shot they've, they're ready to drop.
 And so, hey, good way to get exposure and you're leaning into the borrowed interest for Black
 Friday. A lot of spends there. It is early. We'll talk about this more. I'm sure. But smart for
 Prime Video who's still trying to, you know, they're obviously spending a lot of money here,
 but trying to still get the awareness out there that they're a destination for NFL games.
 Right. And I think it's smart too to me because I don't like, I enjoy watching sports,
 but not enough to pay for ESPN or television. Like all I have is streaming in my apartment.
 So it's nice to know, oh, I can do this on my laptop. I can do this in my apartment.
 Just through my streaming services and not have to pay for an additional
 sport service. No, very smart. I like it. And back to Tiktok always, Nissan brings Tiktok's
 B real look alike to March madness. Nissan has returned as an official sponsor of the NCAA
 March madness basketball tournaments with its road to campaign featuring Nissan's all electric
 vehicle EV Aria. The campaign will include six commercials airing beginning March 10th. Tiktok
 now be real copycat tool will be used to encourage fans to post videos of their live viewing
 experiences for a chance to win tickets to the 2024 men's final four.
 I mean, it's beer. You know, I told people this. Yeah. Maybe we can go find it when we
 get at this Nick, but like it said, be real would not be around long. And I don't even hear about
 anymore by that said they were starting to use it aren't using it anymore. I still have friends who
 use it religiously, but I only see it because they always post it on Instagram, which I think
 is interesting because it's not it's like it's just a different just a different photo. You're still
 on Instagram more, but I do see a lot of people using Tiktok now. Yeah, I just call it as
 cool stories, right? I mean, like, what's the difference? Like between Tiktok now and
 beer. But like a story like stories. Right. You have to put it on the story. Yeah. Yeah. Yeah.
 I mean, I mean, it's kind of like really slice the balloon. It definitely feels. Yeah.
 I mean, whatever you want to call it, I mean, but it's it's it's now it's it like just like
 for Instagram stories are meant to be an encapsulation of your last 24 hours, right? And then it goes
 away. Yeah. And you could do multiple things because most of us do a lot of things throughout the
 day. Besides one thing. So true. Anyway, I'm just way to pride. I'm a very impractical person,
 but I'm very practical in certain things like totally. But you know, I like the integration
 with March Madness. And I like to play by Nissan. Yeah. But it's just the I just can't help but
 the be real thing. I just can't. It still feels like like I respect it because again, Nissan is one
 of those brands that I don't think of as cool. And I drive a Nissan. But she's old. She's she's
 an Oh nine. She's never been cool. But I like that like I don't associate Nissan with
 Gen Z at all. And this feels like a smart way to be like, yeah, if you're going to get your first car
 and associate Nissan with TikTok with, you know, TikTok now all of that stuff.
 I'm going to say something related to the electric vehicle thing. So I'm a car guy that I'm kind of a
 I don't know. I'm not I'm a traditional gas car guy so far. I don't dislike
 those are electric vehicles. But like I get back to the practicality of the discussion.
 If I want to get in the car and drive to California. Yeah. How do I do that in a three or four
 hundred mile range electric vehicle? Because don't they have to charge for four to six hours?
 I don't know enough about all the different ones. How do I get in the car and head to California?
 Like and I know we don't do that every day. But like now having family kids. We get the car.
 They don't they don't feel like the only car you would have. Yeah. I mean,
 it's a city is if you're a city tour and you never travel far, I totally get it. Yeah. But
 if you take any long trips whatsoever, I do not know. And someone DM me and explain to me how
 that works. If all I have is a Tesla or a Nissan Aria, how I get in the car and drive, you know,
 on a trip Chicago. Yeah. You know, no, I I'm very like pro the electric cars. And I would like
 to own one at some point. But it's still like I still feel like it's kind of in a
 not a beta test. But I'm like, I'll get one eventually. But now is not the time that I want.
 They need to film a new vacation movie where the Griswold's taken electric car. Oh my god.
 And what? And look, this is these are million dollar ideas we have on the Radcast.
 Totally vacation in Clark, Griswold and the trials and tribulations of driving an electric
 vehicle. Let's ride our own. You know, it took like four days to get from Chicago to
 wall road. Anyway, an electric vehicle. You know, this is taken like two weeks. Yeah.
 You know, like Clark, Clark would have like killed Rusty by then. Rusty would be like, you know,
 dead, dead, different rating. All the charging stations. There you go. I love that idea.
 That's great. There you go. And that's what we got for today in Donabang. Yeah. There you go.
 I literally. Oh, me. I hope everyone's having a great rest of the week day hour. Wherever you are,
 we appreciate all the listening. We are top 20 now. We're about to hit top 10 folks. We're like
 at number 12 this week on business on the Apple podcast network. So we appreciate all the love,
 like share, listen, leave us some reviews. Good or bad. We don't care. We want to feed that.
 Engagement is engagement.
 Virginia, I see Nick Weaver. I'm Ryan Alfred. We'll see you next time on the Radcast.