The Week of September 15, 2023 Marketing and Business News: Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, September 15th, 2023, or weekly, marketing.
 Advertising business and UFO news of the week.
 My friend.
 Chris Hansen, what's up brother?
 As of this week.
 I'm just pumped to talk about these aliens, bro.
 I know, man.
 Curve ball for the news.
 We're business in marketing news, but let's be honest.
 Between Aaron Rogers and mummified UFO aliens, we got to get to the big stuff.
 This is breaking news.
 How big can you be the aliens?
 This is true.
 So much alien talk.
 It's really picked up lately.
 It's like all these flying objects moving too fast.
 The Navy, the Army, Air Force, all these videos.
 And then now we'll put it to the side.
 The fact that this is Mexico's Congress.
 I didn't know that Mexico really had a working government, but.
 But in all seriousness, they're like, oh, the US has sightings.
 We have really aliens.
 Yeah, we're going to bring up the real.
 And we found these mummies in Peru or wherever they were in 1917.
 But we're going to bring them out now.
 They just happen to look exactly like ET.
 They look exactly like the aliens from every alien movie we've ever seen.
 It is weird.
 These are government hearings.
 So let's just put her side of our feelings for the legitimacy of certain governments.
 But it's still like supposedly really smart people.
 If a ufologist, I've just learned as a, which is a term, is talking about it.
 Ufologist, ufology, the study of you and I'm putting this all together.
 But is bringing out these mummified creatures saying they have three fingers.
 They have eggs inside them.
 They are taking over the world 800 years ago.
 I don't know what to think about this stuff.
 My brain in my intelligence tells me that if you and I
 and how many ever billion people are walking around this planet,
 that there might be another planet with other beings on it.
 That makes sense to me.
 However, it just seems like it is certain point is like ghosts.
 At a certain point, you're going to see them regularly.
 You're going to have clear visible video of it that's not grainy.
 That's not a mummified ET.
 That there's going to be like undeniable 100% proof.
 No gray area.
 If these things existed, right?
 But yet, everything is always, if you use your imagination,
 this thing is flying way faster than any aircraft could possibly fly.
 You see this dot on the screen.
 That's not a fly.
 That is an alien, alien craft.
 Then these mummified creatures that look exactly like Hollywood versions.
 If I see a fucking alien walk by on the trail right here outside of my building
 and it pulls out a laser on me, I'll believe in UFOs.
 But until then, I'm skeptical.
 Yeah, I'm right there with you.
 You can show me these videos, which now with AI and all this stuff.
 It's hard to know what's what.
 But I'm right there with you.
 These intelligent beings that can travel through space and time.
 They can't just do a real life intro.
 Yeah, they're obviously.
 They're going to fly.
 So behind the scenes, they don't want to freak us out.
 This is a metal that is not made of this earth.
 You'll read the articles.
 It's a combination of adamantium and kryptonite.
 At this point, I don't think anyone would be shocked.
 They're just like, oh, at least we know for sure now that you guys are here also.
 Welcome.
 Yes.
 Like some men in black type shit.
 I know.
 We'll see.
 But Mexico's claiming they've got mummified aliens and we need to pay attention.
 Because the UFOlogist says so.
 But in bigger news, Aaron Rogers.
 This is a marketing business show, but there's just some things that we can't ignore this week
 and our small talk.
 It was really quite the, the fizzle.
 So much noise.
 The poor jets, they just are doomed as we already knew they were.
 There's only people that thought they weren't doomed was maybe jets fans themselves.
 And four plays in.
 I was watching it live.
 And I'm like, dude was getting rushed.
 Like it was four plays.
 But the first three plays, Aaron's getting buzzed on every time.
 Like he had knocked down the first, like first throw.
 And I'm like, they just been all this money and Rogers, but they don't have that office
 of line buttoned up.
 He's not going to last very long.
 And sure enough, fourth play.
 And when he went down, I saw him throw the football.
 I'm like, that looked weird.
 I didn't look right.
 And then when he laid down, like, you got to be kidding me.
 And I feel bad for him.
 I'm not.
 I don't know how he's getting the game, but as an older dude, I'm like rooting for the older guy.
 He turned 30, he turned 30, he's either 30 or just turning 39 soon.
 And still playing at a high level.
 Got himself in best shape of his life, supposedly.
 And he's ready to play.
 And then freak your kill is gives out because they're playing on turf.
 There's another argument.
 There's a huge buzz about that turf causing it.
 But so there you go, jets fans.
 No Super Bowl for you this year.
 As if you were going to make it anyway.
 Did just I know you're a gigantic NFL fan.
 But I'm sure you've heard all about this.
 I understand.
 Yeah.
 Yeah.
 Yeah.
 His game.
 Ayahuasca's.
 Is that Ayahuasca or Ayahuasca?
 Is there an H in there?
 Yeah, there's an H.
 I mean, yeah, he's like the NFL spiritual guru now.
 It appears.
 Yeah, he's probably already headed down to his next to get away.
 He's the clear of the air through that energy.
 Yeah, I know.
 He might be in a walking boot, but he's taking some mushroom potion and clearing out the demons
 of falling over the NFL platform.
 And now they got to go back to Zach Wilson, who's, you know, immediately through an interception.
 They won the game, but that was mainly because of their defense and special teams.
 So we'll see what happens for all you.
 If you're a Jets fan out there, I apologize for you being cursed.
 And I feel bad for Aaron, but you know what?
 I only feel bad for half a second.
 He's a multi-millionaire.
 He's got a lot of options.
 He can either suck it up and do all the rehab and come back and tell Perrier to be wrong
 or he can never come back and tell us all how to go to hell because he's a multi-millionaire.
 Yeah.
 And doing commercials like the one that he's doing that's a mockumentary for Amberjack.
 This article from adage.com.
 Aaron Rogers season may have ended prematurely on Monday night, but the endorsement game continues
 as the New York Jets quarterback is starring in a just released mockumentary or a fiction
 that's presented in the style of a documentary for Amberjack dress shoes.
 Check that commercial out.
 We'll have a link to it in our feed, but it's pretty funny.
 And I do think Aaron's pretty good in commercials.
 I need to see this.
 I haven't seen it yet.
 I've also never heard Amberjack shoes.
 So I'm curious.
 Hey, this is what I'm saying.
 You never heard of them.
 Now you have.
 I'm going to click the link in the bio when you post this.
 Exactly.
 Hey, you got to, you need to get high on your, on our own supply.
 Feed our own links.
 So those back links work for the show.
 And there's click.
 Yes.
 So if it's my own clicks, exactly click is a click.
 I love a good mockumentary though.
 Yeah.
 The mockumentaries are underrated.
 I love anything that's parody and playing off like this is serious, but it's really
 not.
 I think that's like the guy humorous.
 The original for me was like when Will Farrell and it would do like different skits.
 And then when freaking like Tommy Boy was big, now I'm completely blanking on Chris Farrell
 who would do these mockumentaries on SNL.
 And I remember this one.
 And if you're listening, you probably remember this like they used to have these coffee
 commercials, which is Tasters choice.
 Anyway, they'd always go into these fine restaurants and they would, it was Tasters
 choice.
 And they'd go into fine restaurant.
 They'd go, we've secretly replaced their everyday coffee with Tasters choice.
 I'm going to see what the reaction is from guests that are having the coffee.
 They go ask them, they go, oh, it's so delicious, whatever.
 And they do the skit.
 We Chris Farrell go by go up to him and it's on SNS and else get like, sir, we've secretly
 replaced your coffee with Tasters choice coffee.
 And instead of going along with it, Chris is like, you did what?
 You're sort of a bitch and you like throws down his napkin and starts fighting the waiter.
 It's funny.
 Go watch it.
 Go Google Tasters choice mockumentary with Chris Farrell.
 So there you have it.
 SNL was the best of this.
 SNL is going downhill.
 I wish it was as good as it used to be, but that's what we always say.
 Big time.
 Yeah.
 So this comes to us also not to confuse ad age with ad week, all the ad, the weeks,
 the days, the ages, the months ad month, I'm going to come out with ad month ad month
 dot com ad week dot com nano influencers give brands a better ROI than Kim Kardashian.
 It's funny.
 I thought it was micro.
 Now we're at nano, not micro influencers.
 These are nano influencers.
 They are so small.
 They're nano.
 Now you can't, if you got 1200 followers, you're too big.
 We want you with 400 followers.
 Right.
 Where's the cut off?
 Exactly.
 It's like, where is there enough scale for it to matter?
 What are the metrics for nano versus micro?
 You just got to manage a thousand of them.
 Yeah.
 So social media users with smaller followings generate a higher engagement rate while the
 celebs entrepreneurs generate typically less than 1% and look, this makes sense.
 And if you want to manage a thousand nano influencers, great.
 If you got the team to do that, but the problem is 12% of 1000 versus 1% of 200 million.
 Give me the 1% of 200 million.
 Right.
 Oh, like hurricane, or it might be low, but it reaches so high that you still get to
 more people.
 So I need to see more data here.
 I think they should have mentioned that little, yeah, they miss this is where data lies.
 It's 12% is better than 1%, but 12% of 1000 is not enough people.
 If you're selling a lot of t-shirts, I need 1% of 200 million.
 But the one thing that'd be better than engagement would be like conversion rate.
 That's where you get into it is I can't see and we've seen this thing with our own stuff.
 Some people move the needle.
 Some people don't.
 It's the product relevant.
 It's one thing for engagement, but what's conversion rate?
 And so I do think you can get really good ROI out of micro influencers, nano influencers,
 whatever the fuck you want to call them.
 But you need to recognize that to get scale, you're going to have a lot of them and manage
 them appropriately.
 Whereas you could just hire Kim Kardashian.
 I hate to stay on the soapbox, Chris, but I just wanted to share something from the heart
 of a business review that's really touched my heart really in a few harsh.
 The new word is feed forward.
 Not feedback, it's feed forward.
 Traditional feedback, which includes praise and criticism, may not effectively help employees
 thrive due to biases and ratings, the brain's response to criticism and the subjective nature
 of excellence.
 Instead, managers should focus on recognizing and reinforcing employee strengths and successes.
 There's neuroscience suggests that growth is driven by a focus on strengths rather than
 weaknesses.
 This shit is just like feedback and we just need forward.
 Use the word feedback and just tell managers focus more on strengths.
 It's like, how do you get better at anything if you don't know what you stuck at for
 you only focus on literally all Johnny, you're really good at taking notes.
 You're really good at spelling words, but you fucking suck at math like, but so how do
 you get better if you don't know?
 Oh my God.
 I do.
 I'm all about positivity, but yeah, I'm all about positivity, but you want to get better
 at something you got to know what you suck at.
 I'd rather have someone shoot me straight and yeah, I might not like it at the moment.
 I might shoot over the initial kind of, oh, you do better, right?
 You can take that and either, you know, be a victim or be like, okay, maybe there's
 some validity there.
 Let me take a look at myself and try harder and just nuts to me, man, like this corporate
 culture.
 The subjective nature of excellence is a subjective man.
 We all know it.
 We see it.
 We can all choose to, here's what's, here's what's subjective happiness is subjective.
 Excellence really isn't.
 It's, so we're confusing two words.
 It's okay.
 If you're happy being an everyday person, you don't want to work eight hours a week.
 You do not want to like, you want to live more than you work and you recognize that might
 come with a limited amount of money, but you're happy.
 It's fine, but excellence in sport or a job, it's not really that subjective.
 It's not, especially if you have measures to grade and they go, okay, you have checks
 and balances for these things.
 And I don't have a problem.
 I'll find myself, I have no problem changing like criticism or negative to opportunity
 for improvement or I don't, I like the word opportunity.
 So I'm okay with a little bit of lingual change here, but let's not confuse it.
 If you don't know what you're doing bad or not hitting objectives, we have to have
 expectations.
 This just feels like we're wiping out expectations.
 When you are no longer going to criticize or tell where you can improve, you're pretty
 much extinguishing any real expectation.
 Yeah, and you're just, you're not empowering people, I feel like you need people to push
 you out of comfortability in order to get better.
 And that could be even a personal trainer in the gym pushing you to get two more reps
 when you don't want to do it.
 I just feel like humans evolve through hardship and challenge, not cuddling and hats on
 the back.
 Yeah.
 One with them.
 Call me biased.
 I really need you to.
 And believe me, I've had some harsh managers in my day that definitely hurt my ego if I
 got some criticism.
 But if I'm honest, they were probably right about the things I needed to improve on.
 And it made me, it might have pissed me off, but it made me do better.
 Take it as fuel.
 Yeah, just, just next time, just don't give me feedback, just give me feed forward, Chris.
 Yeah.
 My, my, my fragile ego just can't take the feedback anymore.
 I, I just want to go forward, these word games, man, so nice.
 Cameron, one of our producers and stuck this in there because she knew that I would love
 it than I did.
 Yeah.
 It's right up your alley.
 Maybe she's trying to tell you something, right?
 She, she doesn't want any more feed back from me.
 She only wants feed forward.
 Yeah.
 Adoption, new philosophy at the radical agency.
 Feed forward.
 Yeah, feed forward.
 We're not.
 No criticism.
 Absolutely.
 No expectations.
 And no grading.
 Right.
 It will only be positive.
 All right, moving on.
 Water music, science, a record deal with an AI generated pop star, new, new, I think I
 said that, that's what it, it looks like on paper.
 New, new, is a virtual influencer with over 400,000 Instagram followers.
 Just keep in mind, that means they're not real.
 And as it, as it's, the distinction to being the first strictly digital pop star and
 secure to record deals, Warner music, it was created by Munich graphic designer,
 Joe Ergzuber initially gained fame as a model and Instagram influence before venturing
 into the music industry with her debut single Domino's created using generative AI.
 The revenue from the song will be shared among all contributing creatives.
 So essentially, this graphic designer created a totally virtual influencer, i.e., not
 real, i.e., a robot, digital robot, new, new, and it has 400,000 followers and it
 makes music.
 Man.
 I like how it still refers to Pinori as a her, like with her debut single.
 It's not real.
 Is it a she, him, it or her or us?
 I think it should be a we since it's AI generated and it comes from so many people.
 I'm going to call it a new nori them.
 The positive, I can say is at least the revenue shared by everyone contributing, that's
 the cool.
 Exactly.
 I want to, I need to, I'm going to get on after this and listen to some new nori and say
 it and go follow them on Instagram and see how many pronouns they have.
 I bet it sounds pretty good because a lot of stuff starting to sound pretty similar,
 especially the poppy stuff, though it in the generative AI machine and it pops out
 of a hit track and it just might sound a lot like Drake or whatever.
 I don't know what the genre is.
 This comes from hypebeast.com.
 Always have some random shit and they also, if you want to know, if you want to go to
 like their brand meter, you can see what brands are most popular on hypebeast.
 I'll go check it out sometimes.
 Nike's always up there and some of the more, there was a pretty cool tool stuff.
 Yeah.
 I like that.
 And then you can also see up in coming brands, maybe the hipsters are starting to wear
 or whatever.
 It's like creeping in at the top 10.
 So go check out our friends at hypebeast.com and while you're checking out friends, go
 take a VK, V-A-Y-C-O-I-Take-A-V-A-K.com, the official sponsor of the Radcast.
 Premium wellness products will be straight to you in the U.S.
 Mood boosters, sleep boosters, whatever you need boosting Chris, we got it, don't we
 got it.
 Mood, sleep, pain, free boosting, it doesn't, we don't boost pain, we reduce the pain.
 Go to TakeAVK.com, we've got natural vapor, gummies, and my favorite, I have to smell
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 I want to lick it, but don't do that, it's not edible.
 Our products are not edible, even though you want to sometimes, but you can also go
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 and the cooling effect that you get from all the other things, but then what you really
 get is actually the numbingness, like right now, my elbow's good and numbed up, it was
 cool coming in and now the pain's numbed up, my favorite part, my least favorite parts
 like four hours from now and I like tweak it, like lifting in the gym or something like
 that.
 But that's why you go right back to it.
 But go take them out, takeaVK.com, V-A-Y-C-A-Y, the only way to VK, official sponsor of
 the Radcast.
 Hey, if you didn't check it out this week, exit without exiting with my friend Jason
 Duncan.
 So if you own a company and you're too involved in it, this is how you exit without exiting.
 He teaches entrepreneurs how to get out of the day to day and how to work on the business
 instead of in the business.
 If you haven't checked out that episode, hit the back button here and listen to Jason
 Duncan.
 Good guy.
 Good Southern guy from Tennessee, I don't know about their Southern accents.
 What?
 Just kidding.
 We all got him.
 Next week, CJ Family thrive on life.
 This is a really fun episode.
 That down in dirty, another entrepreneur working in and on the space of companies that are
 helping others.
 And really, what I respect about CJ is he's carved out a niche that he's working in and
 something that he's passionate about.
 And he's built a brand around it.
 He's got a popular podcast thrive on life, everything that is around their brand and what
 he's doing.
 Get that out really insightful on many fronts next week on the podcast.
 And yesterday we had a big day, we had rally, we had a TV star sports broadcasters.
 So it's heating up on the rad cast.
 So stay tuned and look, check your local listings, i.e. Instagram, Facebook, LinkedIn, check
 your local listings for all the newest and updated episodes that will be coming out.
 We choked in those local listings, Chris, I always do you always do stay up to date, speaking
 of up to date, Ben Affleck's always up to date, Duncan, yeah, with Ben Affleck and ice
 spice are in a new ad for munchkins drink.
 Ben Affleck is back in another Duncan's ad this time joined by ice spice for a new fall
 drink in a bid to lean into the rappers gin Z fandom three words I enjoy is the fandoms
 of fun word fandoms.
 I don't know if that's like good or bad, I'm like, oh, fandom, it is heavy, I do he's been
 Affleck, Duncan commercials though, I like him behind, I don't know what is it's like
 seeing him like with the headset on in the drive-through line, that makes me think for
 a second that he's he's in every day, man, instead of it.
 It makes sense every time I've seen paparazzi photos of him, he's got like a Duncan in
 his hand.
 Yeah.
 It's because he's sober.
 So he's always drinking coffee, I don't know, it's so romantic and he's just disguised,
 but after that one, what was, it's like, he's been really sober because it showed him
 like he looks sloppy as hell like one of the parties like with gin and I don't know,
 I hope he's maybe she's I don't know if you saw there is a
 video of them walking to their car and he opens the door for and he like slams it, where
 it clearly looks like they were having a tiff, maybe it's how he just copes with gin and
 with her.
 Maybe.
 I'll tell you this much, why is it that all celebrity couples, it never, not a 99% if
 it's divorce rates 50% for the uslings, it's 99% for celebrities, like you got all the
 money, you got all the fame, why can't you fucking make it work out like, I'm rooting for
 a man, they're on round two, I know she's been engaged, I don't know, four or five times,
 I think it's now 45 times.
 Yeah.
 Maybe I think it's more than that, but yeah, it's a lot.
 I'm rooting for him.
 I thought her step at the end of the day, unless he's hitting the bottle again, which
 maybe that's the problem, but it's not that.
 What do they really have to argue about?
 She looks great.
 50 something and looks 30 something.
 He looks pretty good.
 He's good looking guy who's Batman and they got more money and they could do it.
 It just shows you money and success does not make happiness, but unless he's, he might
 be hitting the sauce again, that might be why they're pissed sometimes, who knows.
 It could be, man.
 But I like these don't get commercials and I like me some ice spice, my kids like ice
 spice.
 Are you an ice spice fan?
 Yeah, she's.
 I can't say I like I'm going to go in the car and look her up on Spotify, but she says
 some catchy tunes.
 I like her vibe.
 I like her style.
 I think she's got a unique style.
 Yeah.
 I always want to call her spice ice though.
 I don't know.
 Ice spice.
 Yeah.
 Hey, spice ice.
 She should be doing like a spice.
 Try lot.
 Exactly.
 She needs to be on like Starbucks.
 That was her agent.
 All right.
 We need to get an ice coffee at Starbucks with some spice on it.
 I guess you could do that at Duncan, but I'm sure that's somewhat related to the munchkin
 strength on some level.
 Maybe there's a spicy chive munchkin flavor or something.
 Good for her.
 I used to drink the hell out of Dunkin' Donuts when I was in New York, it was on every corner.
 And I would have that tall like I'd feel so good for 20 minutes and then an hour later
 I'm like, I don't know.
 It was so good though.
 That's totally coffee.
 I really drink bridges.
 You can see yourself a Dunkin guy.
 I don't drink coffee.
 I'm like, I'm an energy drink guy.
 But you just fucking slam monsters.
 Today it's your energy drink guy.
 Oh, you're switching it up.
 Different blend, different formula.
 Yeah.
 We're trying to get up all the potential sponsors, optimum nutrition, give us a call.
 There are amino energy.
 This one's pretty good.
 Look at a hundred milligrams caffeine, which is not too bad.
 But I had 600 earlier this morning so I figured I'd need to go like, I don't want to be
 having heart palpitations for the show.
 Look, I think I can have like 2,000 milligrams caffeine and take a nap.
 I don't know.
 I'm right there with you, brother.
 I mean, I had a venti right before this and I'm, I could lay down and take a nap right
 now.
 Yeah.
 Yeah.
 Maybe it's the sun hitting me.
 I'm like a reptile with a heat lamp.
 Possibly.
 But that stopped drinking coffee because I was like, once I realized, like I finally saw
 an article or was smart enough to go, all right, this is a lot of cream and a lot of sugar.
 I'm like, and yet had caffeine, but once I realized it was really just like deserting
 a cup.
 I'm like, I was going to go in the energy drinks and yeah, I got lost 10 pounds just cutting
 up the extra extras dude.
 Yeah.
 Those drinks now, their Starbucks is dropping the false stuff.
 I saw this morning.
 You're right.
 It's absolutely deserting a cup.
 Like it looks delicious.
 I don't, I, I just do black.
 I don't do any of that.
 Yeah.
 Maybe once every three months, I'll do a caramel macchiato from Phil and funky.
 I'll tell you what I anticipate a stomach ache all day.
 Yeah.
 I could never get into Starbucks though.
 My wife likes Starbucks.
 I was always a dunking guy.
 This is fair.
 It's heavy debate.
 So if you're listening, drop us some DM or something.
 Are you a Starbucks person or a Dunkin's person and why and if you try to throw it like
 brand, it's not one of those two.
 We're not listening to you because don't come at us with caribou coffee.
 Yeah.
 That's not that.
 We don't need.
 We don't need.
 We're not supporting small business with local shops that we've never heard of.
 It's all about big corporate America that might sponsor the show.
 I'm kidding.
 But for real, we want to keep this clean.
 Dunkin versus Starbucks.
 Who's winning?
 There you have it.
 Mark Musk Zuckerberg gates to join US Senators for an AI forum.
 Lawmakers are grappling with how to mitigate the dangers of the emerging technology, which
 has experienced a boom in investment and consumer popularity after the release of open eyes,
 chat GPT, law makers want safeguards against potentially dangerous defects, election interference
 and attacks on critical infrastructure.
 This comes to us from us from usnews.com.
 Yeah.
 I think they should be involved in this discussion.
 It's making me laugh.
 It's like everybody that's making all the AI that might do some scary shit, all is getting
 into a forum.
 Yes.
 Yeah.
 It's exactly my thoughts.
 It's the people responsible for it.
 Yeah.
 And this is a venture to say some of those people have had some questionable business tactics
 in the past.
 I don't want to name names, but everyone knows these people.
 Yeah.
 This would kind of be like, like, let's get the Marble family and Skull family tobacco and
 the dangers of it.
 And, you know, what they're going to do about it.
 They're not biased at all.
 Yeah.
 And what's the family like?
 The painkiller.
 Let's get produced.
 Let's get the Purdue family in and talk about how we're going to regulate it.
 Yeah.
 Yeah.
 Oh my God.
 Yeah.
 We'll say about that.
 And because those senators are so well versed in AI, these young tech savvy senators.
 I think, you know what, I don't get in politics about that involved with politics.
 But put me on the, I think senators should be from 35 to 45 years old.
 And I think presidents should be 50 to 60 period because there's your two terms, 50
 to 60.
 If you want to run for president, then you need to be between 50 and 60 years old.
 You, that way you've got the energy, the stamina, you're somewhat plugged in to the old
 school and the new school.
 And you can get your two terms in.
 You just need to start running when you're 50 and are somehow 48 or whatever, back that
 out.
 You get your two terms in while you're 50 to 60, anything, older is too old.
 You think younger is too young.
 I get behind that.
 Yeah.
 Me too.
 And that means my windows coming up, buddy.
 Hey, got about better start prepping that campaign, boy, kind of raising that money.
 Exactly.
 That's the last thing I want to do.
 Oh, finally today, Coca-Cola launches beverage created with the help of artificial
 intelligence.
 I also know it as AI people, Coca-Cola has launched Coca-Cola Y3000.
 A beverage the company said is the first flavor co-created with human and artificial intelligence.
 It's the latest limited edition flavor to launch under its Coca-Cola Creations platform.
 And the third one to debut this year, though have a zero sugar and a full sugar version,
 launching and select markets around the world.
 Coca-Cola will start the Creations platform in 2022 to highlight the company's signature
 beverage while drawing in younger consumers.
 So far, it's launched seven flavors.
 Yeah, it's come to us from the marketing dive.com.
 You get to try some Y3000?
 I'm intrigued.
 Yeah.
 I would definitely open to it.
 I'm just fascinated how they did this.
 What were the Y3000?
 It's probably goody-shay.
 It's probably really good.
 Maybe.
 The first couple of...
 I've tried the first couple.
 These...
 I didn't like it.
 They would take two.
 They have one?
 No.
 I think this is the first...
 This is the first AI one, Chris, according to this article.
 But they had a couple other flavors under this Creations platform that I've tried.
 They've had them in stores.
 You've probably seen them.
 They've had the funky labels.
 They've been too fruity.
 I don't taste it that great.
 But I don't know how much...
 I don't know how much they're selling of this.
 Are they really selling...
 Are they bringing in more customers?
 Are they just deluding the people they buy regular Coke?
 That's what I'd like to know.
 Because that's the real truth, Dylan.
 Are they pulling people over that might be drinking like the orange soda, the purple
 soda, the non-cocacolas?
 Okay.
 That strategy makes sense.
 If you're just...
 If you're still selling like a billion Cokes and you put in these new flavors, I guess
 that was bringing in the younger demo, but I just want to know if you're cannibalizing
 your regular Coke sales or are you actually bringing in new consumers?
 Yeah.
 That's the question.
 That's the business question.
 And I would assume the time will tell if it's doing one.
 I did.
 I will say this.
 In a cold turn 40 last weekend, we were down in Charleston, on Folly Beach, had a great
 time.
 And after the weekend, it was very tired and we stopped at the Waffle House and on the
 way home, had by a normal double waffle, delicious, don't mess around with anything else.
 It's the fucking Waffle House.
 Get a fucking waffle.
 Get into the waffle.
 Get double it up.
 Butter and syrup, call it done.
 Don't get anything else.
 Don't try to tell me about this bowl or that bowl or to this bowl, no, get the waffle.
 I had a regular Coke with that waffle.
 This was both unhealthy, be all I've probably eaten in, I don't know how long, double waffle
 on a Coke.
 However, that Coca-Cola original was delicious and reminded me of why it's so addictive
 and probably so bad for you.
 So there's my Coke story.
 100% and we did have a fountain.
 You like it right?
 You're a regular Coke guy.
 Yeah, I am.
 I'm a definitely regular Coke guy.
 I've, although I did think of you and I was buying one the other day of trying the
 zero.
 You ever tried it?
 I think that the zero, I've had it, but I think you would particularly talked about
 the zero.
 Yeah.
 You gotta get that, dude.
 You have to get zero chair.
 I know.
 Dude.
 It's the best.
 So good.
 So bad for you for a good man.
 Why 3000 though?
 When I heard this, I was thinking more of, what's that?
 I feel like it was like a rapper's name, like rap, why 2000?
 Andre 3000.
 Andre 3000.
 Yes.
 I do.
 I was like, why 3000?
 It's.
 Yes.
 Andre 3000.
 He's going to sue him and be like, that's too close.
 That or he's going to be rapping about it.
 I am curious where that comes from, the Y 3000.
 I don't know.
 Who knows?
 Yeah.
 Maybe the AI said, you need to name it this.
 Just to make you go, why?
 Here we go.
 That's today's big headlines.
 Don't forget, avoid the aliens and send a love note to our dear friend, Aaron Rogers.
 Get well soon.
 Yes.
 Get well soon.
 There was a song about that.
 But any final words, Chris?
 Just keeping up for the aliens and have a Coca-Cola classic.
 There you go.
 You're going to find us the radcast.com search for aliens.
 You find all the highlights clips from today.
 I can't remember it.
 So we talked about more aliens than we did today.
 Give us a follow on Instagram and on YouTube and check out our newest podcast, the VK podcast.
 Right there behind Chris's head, V-A-Y-C-O-I, the VK podcast, all your wellness biohacking
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 You can find it there.
 We'll see you next time on the radcast.