Learn How You Can Become Successful by Turning Setbacks into Opportunities w/ Mike 'C Roc' Ciorrocco | The Big Success Podcast

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<v Speaker 1>Everything's a decision.

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<v Speaker 1>People just don't give themselves enough credit for the power of their decisions.

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<v Speaker 1>And once you realize that power, the universe almost listens to you too good.

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<v Speaker 2>Mike Sirocco Rocket Fuel.

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<v Speaker 2>His formula for making sure that you have all the fuel you need in your life to succeed at a massive level is phenomenal.

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<v Speaker 1>Fear runs from you when you lean into it.

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<v Speaker 1>It chases you when you run from it, knowing what you want, what kind of life, what do you want to be doing, who do you want to be doing it with?

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<v Speaker 1>And once you do this and you set that intention, it gives your attention direction.

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<v Speaker 1>Most opinions come from feelings, and feelings don't get you anywhere.

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<v Speaker 2>Mike Sirocco, c-rock his ability to help you lean into who you are, find out who you are, what's your mission, where do you want to go in life?

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<v Speaker 2>Opinions versus advice.

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<v Speaker 2>You'll learn all this and more today on the Big Success Podcast, c-rock.

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<v Speaker 2>What is your definition of success?

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<v Speaker 1>Success to me, by the way, brad.

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<v Speaker 1>I got to tell you, man, I always love talking to you and I want to thank you for having me on the show today, man.

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<v Speaker 1>It means the world to me.

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<v Speaker 1>I'm humbled to have the opportunity and, you know, success to me is finding out who you are, man, and leaning into it unapologetically, because I think too many people aren't doing that and we don't know who people are a lot of times when we're interacting with them, and so there's a lot of conflict and chaos that happens, and so I'm a big guy on clarity and getting rid of confusion and chaos, and I think confusion and chaos is stemming from people not really knowing who they are, and they can't even be themselves until they know who they are.

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<v Speaker 1>So that's success to me, man.

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<v Speaker 2>So is it.

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<v Speaker 2>Has it always been that way, though?

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<v Speaker 2>How did you like, did you define it?

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<v Speaker 2>That is like you know, when you talk about success as a kid, for you was just, you know, surviving parents and traumas and stuff like that.

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<v Speaker 2>How did it evolve into that definition?

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<v Speaker 1>Well, because as a kid, when I was going through a lot of brokenness a lot of people around me drug addicts, alcohol, you know, abuse, uh, divorce, all that stuff right I was watching people and how they were reacting to different things and I always tried to be myself but I found I had to walk on eggshells a lot.

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<v Speaker 1>I had to walk on eggshells a lot by.

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<v Speaker 1>I knew people were living a life, that they were sharing a story.

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<v Speaker 1>They would talk a story of why they were living a certain way and things happening to them, and then they would experience it.

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<v Speaker 1>They were causing and creating their future.

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<v Speaker 1>And I could see it young, as a kid, I would call it out and then they would be resentful towards me or they wouldn't want to be around me.

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<v Speaker 1>And I noticed that and I noticed, okay, I'm being myself.

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<v Speaker 1>So I got to walk on eggshells and it was just like this big or if I was living in my house with my stepmother and I was in an abusive situation.

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<v Speaker 1>It was like everything was a short fuse or very unpredictable and I always felt like I had to manipulate to get on her good side and all this.

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<v Speaker 1>But then I wasn't being myself and so it started as a young age and it just evolved up until the point where it came to a head.

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<v Speaker 1>Back in 2018, I had a successful company and it just fell apart.

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<v Speaker 1>It crumbled, and I was identifying that this years and years with this company and branding this company out there and marketing, and not anything about me, c-rock or anything.

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<v Speaker 1>It was all about the company.

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<v Speaker 1>That's what I do.

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<v Speaker 1>I run this company and when it crashed, I felt like I had nothing and I was lost, and so from that point on, I told my wife at that moment, I had a moment where I broke down in my kitchen the weight I felt like again, a lot of this is manufactured in our minds, right this weight and this pressure, which is not even real, and I just said, man, I'm never, ever going to do that again.

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<v Speaker 1>I'll never identify with a company or brand.

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<v Speaker 1>I'm going to be me and the companies and brands that I identify with whatsoever, really just my vehicles so I can hop in and out of them.

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<v Speaker 2>Love it.

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<v Speaker 2>Where do you think, mike, you chose success as your performance standard in life.

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<v Speaker 1>As to who you wanted to be, Well, you know, I think, watching as a young kid my dad be successful, my grandfather and uncles having their own businesses, and watching how they didn't have to answer anybody but their customers.

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<v Speaker 1>But they got to choose their customers, they weren't a prisoner to it.

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<v Speaker 1>And then I watched my mom, who worked for DuPont for years, and my stepfather worked for DuPont for years, and they controlled their schedule in a way, and it seemed like they had to do it.

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<v Speaker 1>And so I was watching this as a kid, the contrast, and I was comparing the two and I'm like this is the way I want to go, you know.

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<v Speaker 1>But but in school, brad, we were taught to we needed to go and get good grades, obviously go to college, because you can get out of college and get a good salary, and so there was a conflict there.

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<v Speaker 1>Uh, but I just knew that I always wanted to be the puppet master, so to speak.

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<v Speaker 1>I never wanted people to have strings on me, and so I just always have been working to that, to that vision is eventually is to be in control and be a cause and creator of my world.

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<v Speaker 2>Yeah.

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<v Speaker 2>So, buddy, what is your like formula for success, then?

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<v Speaker 2>What are the ingredients that make someone successful?

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<v Speaker 1>So I, this is so.

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<v Speaker 1>This is so easy for me nowadays.

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<v Speaker 1>And when I say it, I'm almost like, oh man, they want something complicated, but really it's.

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<v Speaker 1>Look, I mean, I can tell people that they will live with an intention in their life, whether they like it or not.

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<v Speaker 1>It's either theirs or someone else's.

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<v Speaker 1>So, really, the formula that I've created with this and I've seen I maybe I didn't create this, but it's the one I put out, no-transcript, my work done, I work my ass off, but I'm in control of it, right.

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<v Speaker 1>So, knowing what you want, what kind of life, what do you want to be doing?

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<v Speaker 1>Who do you want to be doing it with?

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<v Speaker 1>And once you do this and you set that intention, it gives your attention direction.

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<v Speaker 1>Now we're working with our brains, right, we're working with neuroscience.

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<v Speaker 1>Our brains now are told what to pay attention to, and that validates everything that supports that intention, and that's where you start to create this world.

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<v Speaker 1>You did it yourself I just interviewed you recently, a great interview and you caused and created, you told me early on, you had this big vision of what you wanted to do and you had no idea how to do it, if it could really work or not or you did, but you did it.

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<v Speaker 1>And that's what happened is your attention got on everything and started validating everything, why you were going to be successful at it.

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<v Speaker 2>So is there a?

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<v Speaker 2>A lot of people talk about failure being part of success.

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<v Speaker 2>What's your theory on the relationship between failure and success?

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<v Speaker 1>Yeah, so I fail, like all the time, and I always fail because I'm never getting to where I want to go, as far as like the limit right.

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<v Speaker 1>Look, I could make millions and millions of dollars, but if that's the case, I know I'm capable of more.

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<v Speaker 1>So I just always look at it as it's always data collection, always.

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<v Speaker 1>And failure really is like we set an expectation and we didn't meet the expectation, so that's labeled as a failure.

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<v Speaker 1>Really, we're all in this journey.

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<v Speaker 1>We're trying to figure things out.

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<v Speaker 1>Anytime you've started a business, you guys get a business plan, you get an idea of what you want and then you go at it, and every day you fail at something.

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<v Speaker 1>If you want to call it failure, I don't even like the term, but but at the end of the day you're just going on this journey, trying this, try that Okay, that worked, lean into it, that didn't work, scrap it Okay.

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<v Speaker 1>And so for me, it's data collection.

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<v Speaker 1>I love collecting data.

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<v Speaker 1>The more more data I can collect, the more I can know, determine, make predictions and gain confidence, you know you said something there that I've never heard anyone relate.

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<v Speaker 2>Failure is just not meeting your expectations.

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<v Speaker 2>We set an expectation and then we don't achieve it.

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<v Speaker 2>We call that failure.

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<v Speaker 2>If I'd expected to achieve less, I would have had success.

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<v Speaker 2>So how did you learn that?

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<v Speaker 2>Or is that something that tell me more about that theory, because I think that's amazing.

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<v Speaker 1>Well, you know, I just started to pay attention to when my kids were upset about something.

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<v Speaker 1>Or if I got upset about something and I started to analyze it and I'm like what am I really upset about?

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<v Speaker 1>Or what are you really upset about?

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<v Speaker 1>Well, I expected this, I wanted this and I didn't get it.

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<v Speaker 1>Okay, so if you didn't expect that and didn't want that, then you may not be upset.

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<v Speaker 1>Is that the truth?

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<v Speaker 1>Okay, so let's, let's, now we've identified this.

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<v Speaker 1>Now we know, like I know for a fact, that I pay attention to emotions and where your emotions support you, the best great things happen.

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<v Speaker 1>When you stay up tone emotionally, everything always works out.

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<v Speaker 1>And then when you, as you go down, it gets more destructive and things start to turn against you.

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<v Speaker 1>Actually, hearts will turn against you when you get lower in emotions and upset and all this.

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<v Speaker 1>And I started thinking well, emotions are really a decision and you know you can have emotion come in, but then what do you do with it?

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<v Speaker 1>How do you correct it as fast as possible and get back to that high end emotion, because you know things work out.

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<v Speaker 1>So when you identify the fact that you're expecting things, you get upset when it doesn't work.

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<v Speaker 1>Hey, let's just understand that we're going to try.

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<v Speaker 1>Things may not go as we expect, but what are we going to do about it?

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<v Speaker 1>You know, I gotta I coach softball, brad, and these girls are 11 and 12 year olds, right, and I got this one young lady.

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<v Speaker 1>She's a pitcher, she's, she's one of the top players and top pitchers, but she gets so upset if she has a bad inning, if she doesn't hit the ball and get on base, she gets so upset she comes back, she throws things and cries.

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<v Speaker 1>And now I'm dealing with you know, obviously it's little ladies now and they're going through a certain stage of their life too, with emotions and hormones.

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<v Speaker 1>So I'm trying to figure this out, right, and the thing I found that works, obviously, talking to her about this emotional thing like everything, you want everything to work out right.

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<v Speaker 1>She goes, yeah, all right.

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<v Speaker 1>Well, the only thing like place you can be emotionally for everything to work out is up here.

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<v Speaker 1>When you get down here, it's going to get worse.

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<v Speaker 1>Do you want it to get worse?

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<v Speaker 1>No, okay, so let's work, don't stand up here.

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<v Speaker 1>But the other thing besides education that I found works is when she gets into that thing, she strikes out, she hit grounds out.

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<v Speaker 1>She comes back to the dugout right before she loses her shit.

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<v Speaker 1>I say no, what are you going to do about it?

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<v Speaker 1>And ask her a question.

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<v Speaker 1>And now that the tides turn, now what I see is like she's like, ah, they're going to, they're going to be in for it when I go back out to pitch this next inning, watch this.

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<v Speaker 1>And she sits in there, she starts yelling for teammates and all this and it's just a little little switch in perspective.

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<v Speaker 2>Yeah, I love that.

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<v Speaker 2>Keep your emotions up to the top and let's get to uh, leading yourself then, and when you to lead others, you got to lead yourself is one of the things I see you teach and hammer home to people.

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<v Speaker 2>Give me more about that.

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<v Speaker 2>How do we lead ourselves?

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<v Speaker 2>Well, first of all, why lead yourself?

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<v Speaker 2>And then how do we?

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<v Speaker 1>Yeah, well, first of all, that came to me when I started, you know, watching people in my organization and I'm expecting them to hold people accountable that they had responsibility for, and they just weren't.

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<v Speaker 1>And I was like what is going on here?

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<v Speaker 1>And then I started to study it more and then I'm like, okay, I see what's happening here.

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<v Speaker 1>They're not even doing what they're supposed to be doing.

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<v Speaker 1>They're not holding themselves accountable.

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<v Speaker 1>But that falls on me.

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<v Speaker 1>So I started looking at myself.

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<v Speaker 1>Am I holding myself accountable?

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<v Speaker 1>And when I started to realize this, I'm like I'm not doing what I say I'm going to do.

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<v Speaker 1>I'm other people and then when they look at me, am I executing that same thing?

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<v Speaker 1>That's unacceptable, that's, that's out of alignment, that's not an integrity.

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<v Speaker 1>And in things people don't worry, like they don't really understand the word integrity, brad, integrity, when you're talking about a building and it's sitting on four pillars, if one of those pillars is weak, that building's out of integrity.

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<v Speaker 1>So I started thinking like I don't want to be a building that can be knocked over easily.

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<v Speaker 1>I want to be unstoppable, indestructible, I want to be like just a force.

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<v Speaker 1>So how do I do that?

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<v Speaker 1>Well, I got to make sure I'm integrity.

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<v Speaker 1>I got to make sure my foundation's good, okay.

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<v Speaker 1>So now we're going back to looking at the basics like spiritual, mental, physical, diet, finance.

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<v Speaker 1>All this stuff's got to be in alignment and I got to be in check, because if I don't be in check, something's not going to work where I want to go and then I'm going to have those moments where I'm things aren't going as I expected and I'm going to be, you know, pissed off for saying it's a failure when it really comes down to the beginning of that foundation.

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<v Speaker 1>So foundational, that's where it starts.

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<v Speaker 1>And and if you're not, and you're having we leader to excelling and elevation.

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<v Speaker 1>And the fact of the matter is, is that if you can assess more often, you can change and correct faster.

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<v Speaker 1>So most people don't correct or assess at all.

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<v Speaker 1>Right, then there's others that do it once a year at New Year's Day, and then there's others that do it more often.

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<v Speaker 1>I like to do it every day.

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<v Speaker 1>At the end of the day I assess.

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<v Speaker 1>Now it's not me writing down things all the time, but it's me going through my mind.

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<v Speaker 1>How was my language today?

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<v Speaker 1>How's my attitude today?

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<v Speaker 1>Did I like love on my wife?

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<v Speaker 1>Did I tell her she's beautiful.

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<v Speaker 1>Did I pay attention to the kids and actually listen?

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<v Speaker 1>And then I go on through what kind of money did I spend today?

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<v Speaker 1>I go through this whole thing in my mind so I can correct it the next day, and that's being a leader.

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<v Speaker 2>So go back to the staff.

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<v Speaker 2>Then you had to hold.

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<v Speaker 2>So let me just full circle this in my head you had to hold yourself accountable so you could then hold them accountable, so they could hold their people accountable.

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<v Speaker 2>How did that play out, I guess?

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<v Speaker 1>Yeah, exactly.

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<v Speaker 1>So I have this.

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<v Speaker 1>You know, one of my core values in myself and all my companies is leadership starts with me, right?

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<v Speaker 1>So I just started noticing this.

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<v Speaker 1>And so some of these guys were my friends I grew up with.

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<v Speaker 1>I love them to death.

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<v Speaker 1>We're off to different things now.

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<v Speaker 1>We're in a new season, but I just noticed and it's very difficult when you work with good friends but I just noticed that they and, by the way, before I say this, I got to preface this, this was on me.

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<v Speaker 1>This is a hundred percent my responsibility.

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<v Speaker 1>I take full responsibility for this but I noticed that they weren't doing what I needed to do and I was banging my head against the wall.

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<v Speaker 1>Is it our friendship?

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<v Speaker 1>And they just think they can get away with it?

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<v Speaker 1>We're partners and they don't.

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<v Speaker 1>And I was just what is this problem?

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<v Speaker 1>Then I started to realize they're good dudes, they want the best.

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<v Speaker 1>Maybe they don't know.

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<v Speaker 1>And so it just played out where I was just like I got to fix something and I can't fix them.

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<v Speaker 1>I got to fix myself.

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<v Speaker 1>So until I fix myself, I can't really look at anybody else in my company.

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<v Speaker 1>So I need to step up.

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<v Speaker 1>So I had a conversation with my wife, I said, listen, I'm going to go through a phase here where I'm going to work on myself and it might be some share it with you and you might get it.

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<v Speaker 1>But at the end of the day, I got to do this and I went on a journey of self-discovery, self-assessment, analysis and started figuring out areas I needed to work on myself to become the best version of myself.

00:13:42.280 --> 00:13:48.746
<v Speaker 1>Because I have this thing that everybody's watching me, not like I'm different than anybody else.

00:13:48.746 --> 00:13:50.085
<v Speaker 1>Everybody's always watching us.

00:13:50.085 --> 00:14:00.171
<v Speaker 1>That's the way I look at it, right, and so if eyes are always on me, even a closed door, I got to make sure that I'm doing what I would want to encourage people with that people would be inspired with.

00:14:00.171 --> 00:14:02.187
<v Speaker 1>So I just took this approach and it changed everything.

00:14:12.919 --> 00:14:14.765
<v Speaker 2>And I've accomplished more in the last four years of my life than I have in the prior 40.

00:14:14.765 --> 00:14:14.866
<v Speaker 2>Some.

00:14:14.866 --> 00:14:20.825
<v Speaker 2>So when I read Rocket Fuel and that whole theory of becoming unstoppable in fact, if you could just take people through that theory first and then we'll discuss and we'll break it down.

00:14:21.225 --> 00:14:21.447
<v Speaker 1>Yeah.

00:14:21.447 --> 00:14:26.788
<v Speaker 1>So when I was younger I don't remember my parents together and I ended up living with my dad after he got remarried.

00:14:26.788 --> 00:14:34.307
<v Speaker 1>My mom was moving on to her third marriage and I moved in with my dad at eight years old and I witnessed some things in that house that no kid should ever witness.

00:14:34.307 --> 00:14:41.740
<v Speaker 1>I was treated a certain way no kid should ever be treated and work my way through it, but eventually I just decided I had to get out.

00:14:41.740 --> 00:14:46.582
<v Speaker 1>I started to realize this thing where this isn't normal, and so my mom filed court papers.

00:14:46.582 --> 00:14:48.903
<v Speaker 1>I didn't tell my dad or stepmom about it.

00:14:48.903 --> 00:14:55.493
<v Speaker 1>I come home from school one day no-transcript, and I was like, oh boy, here we go.

00:14:55.493 --> 00:14:58.111
<v Speaker 1>This is going to shit's going to hit the fan here.

00:14:58.684 --> 00:15:05.010
<v Speaker 1>So I went back to my room and I was 10 years probably 10-year-old at this point and my dad was my hero, brad.

00:15:05.010 --> 00:15:05.774
<v Speaker 1>He was a hard worker.

00:15:05.774 --> 00:15:13.710
<v Speaker 1>He has his own business masonry business Used to carry a lot of $100 bills around in his pocket we're Italian, so that's what we do and he used to show me money all time.

00:15:13.710 --> 00:15:17.634
<v Speaker 1>I loved, I would love the a hundred dollar bill, the old Benjamin Franklin's oh man, how do I get those?

00:15:17.634 --> 00:15:31.227
<v Speaker 1>And, uh, I just looked up to my dad hard worker, like rough hands, big forearms, always tan from being out in the sun and uh, you know I was a little scared of him to, you know, coming back to the room with these court papers in his hand and he said it says here, you want to move back in with your mother.

00:15:31.227 --> 00:15:33.451
<v Speaker 1>What's the deal with this?

00:15:33.451 --> 00:15:35.913
<v Speaker 1>She's got men coming in and out of the door every day.

00:15:35.913 --> 00:15:37.316
<v Speaker 1>Whatever, no money.

00:15:37.316 --> 00:15:40.039
<v Speaker 1>You're going to be living on a corner one day.

00:15:40.039 --> 00:15:40.581
<v Speaker 1>What are you doing?

00:15:40.581 --> 00:15:41.730
<v Speaker 1>We got everything you need here.

00:15:41.730 --> 00:15:46.616
<v Speaker 1>Now he didn't see that fact that there was no love in this house, so much conflict and drama and everything.

00:15:46.616 --> 00:15:50.153
<v Speaker 1>And I said I don't really want to discuss it.

00:15:50.153 --> 00:15:52.253
<v Speaker 1>I decided it is what it is.

00:15:52.253 --> 00:15:54.145
<v Speaker 1>And he said okay, if that's the case.

00:15:54.145 --> 00:15:54.866
<v Speaker 1>And he took okay, if that's the case.

00:15:54.866 --> 00:15:57.291
<v Speaker 1>And he took this wad of $100 bills out that I always looked up to him for.

00:15:57.291 --> 00:15:59.894
<v Speaker 1>He peeled one off, crumpled it up and he threw it at me.

00:15:59.894 --> 00:16:02.620
<v Speaker 1>He said here, you're going to need this when you're living on the streets with your mother.

00:16:02.679 --> 00:16:09.190
<v Speaker 1>One day and this is an incident at 10 years old, about 30, some years ago, that really defined my life.

00:16:09.190 --> 00:16:11.192
<v Speaker 1>I was living off of this thing.

00:16:11.192 --> 00:16:13.813
<v Speaker 1>That happened because what I did was at't, I didn't.

00:16:13.813 --> 00:16:15.875
<v Speaker 1>I was a little scared at first.

00:16:15.875 --> 00:16:17.216
<v Speaker 1>I was like what did I do, you know?

00:16:17.216 --> 00:16:22.861
<v Speaker 1>But then it very quickly, something went off and I'm like I'm not going to need that money, I'll show you Right.

00:16:22.861 --> 00:16:24.773
<v Speaker 1>And I became a I'll show you kind of person.

00:16:24.773 --> 00:16:27.256
<v Speaker 1>But what would come from that is identified.

00:16:27.277 --> 00:16:36.894
<v Speaker 1>This when I got to 40 years old, identified why everything that happens in my life, that there's like a setback, a downfall, that I'm possibly taking everything and I'm turning it into fuel.

00:16:36.894 --> 00:16:42.841
<v Speaker 1>There's a concept here, and so I realized that most people store things in their trunk when things bad happen to them.

00:16:42.841 --> 00:16:47.606
<v Speaker 1>It's all energy.

00:16:47.606 --> 00:16:48.470
<v Speaker 1>They store it in their trunk.

00:16:48.470 --> 00:16:49.312
<v Speaker 1>It's very heavy, weighs them down.

00:16:49.312 --> 00:16:50.216
<v Speaker 1>It might slow them down or stop them.

00:16:50.216 --> 00:16:56.451
<v Speaker 1>I was taking things and putting them in my fuel tank, and if you take things and put them in your fuel tank instead, you can convert it into rocket fuel and become unstoppable.

00:16:56.451 --> 00:16:57.773
<v Speaker 1>And that's what I continue to do.

00:16:57.773 --> 00:17:03.240
<v Speaker 1>I'm no stranger to bad things happening.

00:17:03.240 --> 00:17:04.470
<v Speaker 1>I'm not going to be a stranger ever.

00:17:04.470 --> 00:17:22.047
<v Speaker 1>Things are going to happen At the end of the day, though I know at the end of the day, no matter how long it takes, as long as I keep going and I put it in the tank I got to be plucked from this planet, to be stopped from this planet to be stopped.

00:17:22.067 --> 00:17:24.272
<v Speaker 2>You know, the taking it and putting it in as fuel to me was just this aha moment.

00:17:24.272 --> 00:17:30.369
<v Speaker 2>But I think it's even more important than that, that every you know people say, use it as a stepping stone.

00:17:30.369 --> 00:17:32.776
<v Speaker 2>Or people throw bricks, you know, build your fortress.

00:17:32.776 --> 00:17:34.047
<v Speaker 2>All of those sorts of things.

00:17:34.047 --> 00:17:38.234
<v Speaker 2>What is it mentally in your head, mike, that?

00:17:38.234 --> 00:17:41.628
<v Speaker 2>Do you actually just say, hey, I'm going to turn that into fuel?

00:17:41.628 --> 00:17:43.292
<v Speaker 2>Do you actually think that way?

00:17:43.292 --> 00:17:45.147
<v Speaker 2>Or did you have to do that in the beginning?

00:17:45.147 --> 00:17:46.432
<v Speaker 2>I'm going to use that.

00:17:46.432 --> 00:17:47.898
<v Speaker 2>How did you get there?

00:17:47.898 --> 00:17:50.267
<v Speaker 2>Because I know some people are going to be listening to this going.

00:17:50.267 --> 00:17:51.730
<v Speaker 2>I need to do that.

00:17:51.730 --> 00:17:54.176
<v Speaker 2>I want to follow how Mike did that.

00:17:54.625 --> 00:17:59.378
<v Speaker 1>Yeah, well, first of all, knowledge, right, looking at things a different way gives you knowledge, and knowledge is power.

00:17:59.378 --> 00:17:59.940
<v Speaker 1>We've heard this.

00:17:59.940 --> 00:18:04.192
<v Speaker 1>It really is like if you know something, you now can make a decision based on that knowledge.

00:18:04.192 --> 00:18:08.911
<v Speaker 1>So if I know that bad things are going to happen, I know that right, so I know that now.

00:18:08.911 --> 00:18:17.085
<v Speaker 1>I've been informed now by c rock on brad sugar's show that I can, I have a decision that I can actually convert that energy into something positive.

00:18:17.085 --> 00:18:19.228
<v Speaker 1>I can learn from it.

00:18:19.228 --> 00:18:20.568
<v Speaker 1>It's actually quantum physics.

00:18:20.568 --> 00:18:21.911
<v Speaker 1>It goes down to the very small.

00:18:21.911 --> 00:18:22.570
<v Speaker 1>It's all energy.

00:18:22.570 --> 00:18:27.096
<v Speaker 1>You just determine how you want to use that energy with intention, and so it's knowledge number one.

00:18:27.236 --> 00:18:29.137
<v Speaker 1>Number two when I was growing up, I played football.

00:18:29.137 --> 00:18:38.933
<v Speaker 1>I always wanted to play football as a kid and my dad, they didn't let me, and I got to my with PB football and I was not the biggest kid, and so I had to.

00:18:38.933 --> 00:18:45.788
<v Speaker 1>Really, when I got my ass kicked a couple of times, I had to step back up and say you know what I'll show you, and I had this attitude all the time, like I'll show you.

00:18:45.788 --> 00:18:53.536
<v Speaker 1>Well, that was something bad happening and I got to show you something now because I can't end this life or I end this segment or whatever it is.

00:18:53.536 --> 00:18:54.979
<v Speaker 1>With that outcome.

00:18:54.979 --> 00:18:56.169
<v Speaker 1>It's unacceptable.

00:18:56.169 --> 00:19:00.868
<v Speaker 1>You know is with that outcome, it's unacceptable.

00:19:00.868 --> 00:19:02.135
<v Speaker 1>So really it's that I really feel like everything's a decision.

00:19:02.135 --> 00:19:14.449
<v Speaker 1>People just don't give themselves enough credit for the power of their decisions, which are intentions, and once you realize that power, the universe almost listens to you too good, because if you say things that you shouldn't be saying, you're going to see that it's just the way it works.

00:19:15.170 --> 00:19:27.207
<v Speaker 2>So one of the things you said right at the start of the show today was success is finding out who you are and leaning into it versus you know, defining yourself by what you do.

00:19:27.207 --> 00:19:28.529
<v Speaker 2>Give me more on that.

00:19:28.529 --> 00:19:29.030
<v Speaker 2>How do we?

00:19:29.030 --> 00:19:30.153
<v Speaker 2>What do we do?

00:19:30.153 --> 00:19:33.371
<v Speaker 2>First of all, how do we get away from that, or do we need to?

00:19:33.371 --> 00:19:34.857
<v Speaker 2>I guess that's the big question.

00:19:35.299 --> 00:19:50.472
<v Speaker 1>Yeah, well, there's so many people now, especially with social media getting bigger and bigger, and then there was social audio, and people just want to appear better and bigger and more successful than they actually are, instead of saying, hey, this is where I am, I could use some help and I could get to this next level with this help.

00:19:50.472 --> 00:20:00.409
<v Speaker 1>Instead of doing that, they choose to lie, which holds them back and keeps them back, and it's not powerful, because you feel like an imposter.

00:20:00.409 --> 00:20:01.833
<v Speaker 1>That word's thrown around a lot.

00:20:01.833 --> 00:20:08.189
<v Speaker 1>You feel like an imposter, you don't feel like you've actually done anything and you're always comparing yourself to other people to see what you need to lie about.

00:20:08.189 --> 00:20:09.554
<v Speaker 1>It's unacceptable to me.

00:20:09.955 --> 00:20:13.528
<v Speaker 2>People create their own imposter syndrome with their social media.

00:20:14.190 --> 00:20:16.454
<v Speaker 1>Comparing everything yeah, comparing.

00:20:16.454 --> 00:20:27.640
<v Speaker 1>So at the end of the day, if you really identify what your non-negotiables are, what your standards are going to be, and say, okay, here's where I am now, this is who I am, I want to set up a mission of where I want to get here.

00:20:27.640 --> 00:20:29.307
<v Speaker 1>What's it going to take to get there?

00:20:29.307 --> 00:20:41.479
<v Speaker 1>I got to be honest and authentic with myself and the relationships I have and so that when people meet me like we have a call here and if we meet in person, I don't want you to be disappointed in me and what you thought I was versus who I actually am.

00:20:41.479 --> 00:20:42.971
<v Speaker 1>I got to make sure that now you know.

00:20:43.693 --> 00:20:45.362
<v Speaker 1>And same thing with pushing social media out.

00:20:45.362 --> 00:20:52.988
<v Speaker 1>I want people to be inspired by my social media, right, and if I have a problem, I share it on there and, being vulnerable and transparent, they can relate to me.

00:20:52.988 --> 00:20:57.355
<v Speaker 1>But then when they meet me in person, the only thing that they're surprised about is how tall I actually am.

00:20:57.355 --> 00:20:59.098
<v Speaker 1>I can't help that.

00:20:59.098 --> 00:21:01.348
<v Speaker 1>Okay, I'm 5'7", all right, but people think I'm 6'.

00:21:01.348 --> 00:21:09.327
<v Speaker 1>But I don't want them to be disappointed with this guy Like oh, I thought he was like nice and I thought he was successful and I thought he was caring and he's just not.

00:21:09.327 --> 00:21:09.827
<v Speaker 1>He's a prick.

00:21:10.208 --> 00:21:12.088
<v Speaker 1>You know Like I've had that experience.

00:21:12.128 --> 00:21:26.136
<v Speaker 2>I remember, years and years ago, someone said to me you know, you put a bit too much on your social media and you know you're out there and people see you at a club having a drink and I'm like that's who I am.

00:21:26.136 --> 00:21:31.460
<v Speaker 2>I'm not going to be some fake guy on this thing, just to impress people.

00:21:31.460 --> 00:21:32.660
<v Speaker 2>I don't even know.

00:21:32.660 --> 00:21:34.240
<v Speaker 2>I mean I'm just putting.

00:21:34.240 --> 00:21:38.123
<v Speaker 2>I put photos on social media so my mom can see what I'm doing with the kids.

00:21:38.123 --> 00:21:44.586
<v Speaker 2>That's my starting point of every day.

00:21:44.586 --> 00:21:45.909
<v Speaker 2>Like you know, grandma in Australia can see what's going on.

00:21:45.909 --> 00:21:47.792
<v Speaker 2>So how do we find out who we are?

00:21:47.792 --> 00:21:48.233
<v Speaker 2>Then, mike?

00:21:48.233 --> 00:21:49.395
<v Speaker 2>What do we got to do?

00:21:49.395 --> 00:21:51.946
<v Speaker 2>What's the process or what's the steps or what?

00:21:51.946 --> 00:21:54.753
<v Speaker 2>What's something we can do to get clear on who we are?

00:21:55.194 --> 00:21:56.258
<v Speaker 1>This is so easy too.

00:21:56.258 --> 00:22:00.509
<v Speaker 1>So many people say I don't know if I got to find out my why, simon Sinek?

00:22:00.509 --> 00:22:00.891
<v Speaker 1>Well, I don't.

00:22:00.891 --> 00:22:01.773
<v Speaker 1>How do you figure that out?

00:22:01.773 --> 00:22:02.194
<v Speaker 1>I don't know.

00:22:02.194 --> 00:22:03.166
<v Speaker 1>It's so hard.

00:22:03.166 --> 00:22:06.964
<v Speaker 1>Well, first of all, they're talking themselves into it being hard, okay, first of all.

00:22:06.964 --> 00:22:14.689
<v Speaker 1>Second of all, I this is the easiest thing what lights you up, what excites you Like, what gets you like?

00:22:14.689 --> 00:22:19.531
<v Speaker 1>If you, if you wake up in the morning you wouldn't like want to lay in bed, you're like man, I can't wait for this day to start.

00:22:19.912 --> 00:22:35.661
<v Speaker 1>My daughter had golf camp today and I uh, I went out jogging early, came back and I thought she'd still be in bed and she was up, dressed, ready to go in her awesome new golf outfit because she loves golfing, right, so that's part of her, that's part of who she is, that's part of her mission, like, that's something that she can lean into.

00:22:35.661 --> 00:22:36.661
<v Speaker 1>So what?

00:22:36.661 --> 00:22:38.422
<v Speaker 1>We just got to sit down and think about it.

00:22:38.422 --> 00:22:40.262
<v Speaker 1>What lights you up, what excites you?

00:22:40.262 --> 00:22:46.875
<v Speaker 1>And then, once you find that thing, then you start expanding outward from that that thing to see.

00:22:46.875 --> 00:22:49.626
<v Speaker 1>Okay, what could I do to identify a mission that would be surrounding this thing For me?

00:22:49.807 --> 00:22:53.292
<v Speaker 1>I love coaching girls softball it's like it's the most fulfilling thing in the world.

00:22:53.292 --> 00:22:54.365
<v Speaker 1>It's on a local level.

00:22:54.365 --> 00:22:58.792
<v Speaker 1>Sometimes I thought I had to go global, and I thought about this when I wanted to get known.

00:22:58.792 --> 00:23:03.880
<v Speaker 1>I was like I got to get known globally and I thought my companies are all going to be global, international, this and that.

00:23:03.880 --> 00:23:12.244
<v Speaker 1>But then I started thinking, man, this is so fulfilling, coaching these girls and seeing the advancements that they make from the start of the season to the end.

00:23:12.244 --> 00:23:14.212
<v Speaker 1>And I know it's local, small little town.

00:23:14.212 --> 00:23:19.750
<v Speaker 1>And now my idea is okay, well, we can go bigger with this.

00:23:19.750 --> 00:23:21.215
<v Speaker 1>I'm going to start a travel team and a performance center.

00:23:21.215 --> 00:23:26.595
<v Speaker 1>And so now, like I just identified something for me myself, what lights me up, so paying attention to it, you know.

00:23:27.164 --> 00:23:34.170
<v Speaker 2>So you mentioned a word in there that I think is important taking that, what lights you up and creating some form of a mission from it.

00:23:34.170 --> 00:23:36.054
<v Speaker 2>What does that look like?

00:23:36.054 --> 00:23:36.976
<v Speaker 2>How does that work?

00:23:36.976 --> 00:23:37.596
<v Speaker 2>What do we do?

00:23:37.616 --> 00:23:39.200
<v Speaker 1>mission- from it.

00:23:39.200 --> 00:23:39.981
<v Speaker 1>What does that look like?

00:23:39.981 --> 00:23:40.502
<v Speaker 1>How does that work?

00:23:40.502 --> 00:23:40.963
<v Speaker 1>What do we do?

00:23:40.963 --> 00:23:43.828
<v Speaker 1>So I believe that everybody should identify a mission.

00:23:43.828 --> 00:23:44.832
<v Speaker 1>That starts with all people are.

00:23:44.832 --> 00:23:53.807
<v Speaker 1>Now, I learned this from a mentor of mine shout out to Richard Dolan Uh, he was a great guy for me, uh, to spend a lot of time with during the pandemic, and he said all people are.

00:23:53.807 --> 00:23:55.749
<v Speaker 1>If you want it for all people, you can have it for yourself.

00:23:55.749 --> 00:24:01.321
<v Speaker 1>So I identified a mission with all people are unstoppable to live in the life of their dreams.

00:24:02.115 --> 00:24:05.738
<v Speaker 1>I don't know about you, but I want to live the life of my dreams and if I'm living the life of my dreams, it's going to excite me.

00:24:05.738 --> 00:24:08.303
<v Speaker 1>Other people want to empower others.

00:24:08.303 --> 00:24:09.710
<v Speaker 1>All people are empowered.

00:24:09.710 --> 00:24:13.250
<v Speaker 1>Other people want to help people make more money and scale their businesses.

00:24:13.250 --> 00:24:16.460
<v Speaker 1>All people can scale their businesses as big as they want them.

00:24:16.460 --> 00:24:20.239
<v Speaker 1>So it just depends on what you want and what lights you up.

00:24:20.239 --> 00:24:22.182
<v Speaker 1>But when you do that, then put, all people are.

00:24:22.182 --> 00:24:25.279
<v Speaker 1>And then all of a sudden, you start like really thinking about this every day.

00:24:25.279 --> 00:24:39.298
<v Speaker 1>When you think about something and you dwell on it, you get more of it, and then so I start seeing things like people popping into my life that are around what I'm talking about, and then I figure out okay, how can we collab and explore synergy together?

00:24:54.338 --> 00:24:56.039
<v Speaker 2>There's got to be something we can do.

00:24:56.039 --> 00:25:03.507
<v Speaker 2>We're aligned, and that alignment leads to more mission, more things that you can do together to serve better quality content and serve you better with even more podcasts.

00:25:03.507 --> 00:25:05.617
<v Speaker 2>So please hit that subscribe button.

00:25:05.617 --> 00:25:06.796
<v Speaker 2>It only takes a second.

00:25:06.796 --> 00:25:08.317
<v Speaker 2>It makes a huge difference.

00:25:08.317 --> 00:25:14.343
<v Speaker 2>If you support us, we're going to support your success and help you achieve big success together.

00:25:14.343 --> 00:25:18.141
<v Speaker 2>So find who I am, create some sort of a theory of mission.

00:25:18.141 --> 00:25:21.259
<v Speaker 2>Now, the other word you use is lean into it.

00:25:21.259 --> 00:25:21.771
<v Speaker 2>What does that mean?

00:25:21.771 --> 00:25:22.402
<v Speaker 2>Do more of mission, now, the other word you use is lean into it.

00:25:22.402 --> 00:25:22.517
<v Speaker 2>What does that mean?

00:25:22.930 --> 00:25:27.040
<v Speaker 1>Do more of it, pay attention to it more, talk about it more, be obsessed about it.

00:25:27.040 --> 00:25:28.432
<v Speaker 1>You know my daughter.

00:25:28.432 --> 00:25:29.980
<v Speaker 1>I talk a lot about my kids.

00:25:29.980 --> 00:25:33.515
<v Speaker 1>I just love being a father, especially right around Father's Day now.

00:25:33.535 --> 00:25:45.397
<v Speaker 1>But my daughter was saying something about acting and wanting to go to acting camp and I said, oh, you'd be great at this, cause she's always a drama at home and performing and singing she goes.

00:25:45.397 --> 00:25:48.913
<v Speaker 1>I said, listen, you could be whoever you want to be and you could be a star.

00:25:48.913 --> 00:25:51.359
<v Speaker 1>You could change the world with acting.

00:25:51.359 --> 00:25:54.376
<v Speaker 1>Or if you're a golfer, you can change the golf like Tiger, which changed golf.

00:25:54.376 --> 00:25:55.681
<v Speaker 1>You can change golf if you want to.

00:25:55.681 --> 00:25:57.701
<v Speaker 1>She goes I'm not sure I want to do that.

00:25:57.701 --> 00:25:58.923
<v Speaker 1>Well then, that's fine.

00:25:58.923 --> 00:26:00.584
<v Speaker 1>I said, if you want to, right.

00:26:01.144 --> 00:26:07.488
<v Speaker 1>But she had this thing and she said I don't know if I want to be a star in front of people and perform in front of people, because it seems like it would be uncomfortable.

00:26:07.488 --> 00:26:21.039
<v Speaker 1>And I said, well, if you really want it, and then you have uncomfortable over here, you got to lean into it, because the only way to cure uncomfortability is to lean into it, whatever it takes, kind of thing, because then you start to get comfortable.

00:26:21.039 --> 00:26:22.520
<v Speaker 1>Uncomfortability slides away.

00:26:22.520 --> 00:26:30.276
<v Speaker 1>So leaning into it is being just doing more like dream about it, eat it, sleep it and watch what happens.

00:26:30.276 --> 00:26:32.701
<v Speaker 1>I see this happen with roller coasters, with the kids.

00:26:32.701 --> 00:26:36.601
<v Speaker 1>I see it happen with their up to the plate batting and the balls coming real fast at them.

00:26:36.601 --> 00:26:39.652
<v Speaker 1>If they just stay in there and do more of it, everything starts to get easier.

00:26:39.652 --> 00:26:40.993
<v Speaker 1>Fear goes away.

00:26:40.993 --> 00:26:45.577
<v Speaker 1>But, matter of fact, this comes down to this, brad Fear runs from you when you lean into it.

00:26:45.577 --> 00:26:47.739
<v Speaker 1>It chases you when you run from it.

00:26:48.380 --> 00:26:52.143
<v Speaker 2>Dang, you need to write that and put it on the wall somewhere.

00:26:52.143 --> 00:26:56.906
<v Speaker 2>So, buddy, you had to do it, and now you've helped others.

00:26:56.906 --> 00:27:07.984
<v Speaker 2>How do we get away from identifying ourselves with what we do, what our business is or that sort of thing, and more be who we are type thing?

00:27:07.984 --> 00:27:10.192
<v Speaker 2>How did you do it and how can others follow that?

00:27:10.712 --> 00:27:12.598
<v Speaker 1>Well, again, first, it's knowledge, right, understanding.

00:27:12.598 --> 00:27:13.682
<v Speaker 1>Everything we do is a vehicle.

00:27:13.682 --> 00:27:18.685
<v Speaker 1>It's not who you are, it's just not your body even is not who you are.

00:27:18.685 --> 00:27:20.211
<v Speaker 1>I believe we're spiritual beings.

00:27:20.211 --> 00:27:22.938
<v Speaker 1>Okay, so let me just get this out here I believe we're spiritual beings.

00:27:22.938 --> 00:27:25.332
<v Speaker 1>This is a vehicle for me while I'm on earth, this body, right?

00:27:25.332 --> 00:27:29.551
<v Speaker 1>So then also the companies I start, what I work for, my hobbies, they're all vehicles.

00:27:29.551 --> 00:27:33.982
<v Speaker 1>And so who I am has a mission that wants to go somewhere, all right.

00:27:33.982 --> 00:27:36.132
<v Speaker 1>And and when it goes somewhere, I want to survive.

00:27:36.132 --> 00:27:37.913
<v Speaker 1>I want to survive.

00:27:37.953 --> 00:27:40.636
<v Speaker 1>And people say sometimes, c-rock, like surviving, is that good enough?

00:27:40.636 --> 00:27:40.997
<v Speaker 1>That's all.

00:27:40.997 --> 00:27:43.538
<v Speaker 1>You're not thriving, matter of fact.

00:27:43.538 --> 00:27:43.859
<v Speaker 1>You are.

00:27:43.859 --> 00:27:45.080
<v Speaker 1>You need to thrive to survive.

00:27:45.080 --> 00:27:47.303
<v Speaker 1>It's impossible to survive without thriving.

00:27:47.303 --> 00:27:50.646
<v Speaker 1>So I want abundance, I want to survive and thrive.

00:27:50.646 --> 00:27:58.651
<v Speaker 1>So how do I do it?

00:27:58.651 --> 00:27:58.991
<v Speaker 1>I got vehicles.

00:27:59.011 --> 00:28:04.527
<v Speaker 1>So, knowing that you have these vehicles, ride, and if the vehicle crashes or gets bored or it's not moving fast enough, you just hop out and get into the next thing Business.

00:28:04.527 --> 00:28:09.601
<v Speaker 1>If you don't like the business you're in, it's not making money or it is, and you just don't like it, you need to confront that.

00:28:09.601 --> 00:28:10.491
<v Speaker 1>That's a big word.

00:28:10.491 --> 00:28:12.917
<v Speaker 1>By the way, confront Most people don't confront.

00:28:12.917 --> 00:28:16.876
<v Speaker 1>You need to confront it and handle it and then get out of the vehicle and get into another one.

00:28:16.876 --> 00:28:19.261
<v Speaker 1>You have a car really the real life you're driving.

00:28:19.261 --> 00:28:21.782
<v Speaker 1>You're $10,000 in a hole with negative equity.

00:28:21.782 --> 00:28:24.664
<v Speaker 1>You don't like that car anymore and it's just making you miserable.

00:28:24.664 --> 00:28:25.526
<v Speaker 1>It's breaking down whatever.

00:28:25.526 --> 00:28:27.547
<v Speaker 1>I don't care if it's 10,000 negative equity.

00:28:27.547 --> 00:28:30.073
<v Speaker 1>Confront it, get out of the vehicle and get into a new one.

00:28:30.073 --> 00:28:31.016
<v Speaker 1>There's always a way.

00:28:31.016 --> 00:28:35.096
<v Speaker 1>So I don't know if I answered your question, but that's kind of what I do, yeah.

00:28:35.115 --> 00:28:45.349
<v Speaker 2>No, I think that's really important, important.

00:28:45.349 --> 00:28:52.094
<v Speaker 2>So I once heard you give someone a description or a distinction between opinions and advice, Because you know, when you're coaching people, you know it's about advice or questions, that sort of thing.

00:28:52.094 --> 00:28:55.803
<v Speaker 2>Firstly, why the distinction between opinions and advice?

00:28:56.670 --> 00:28:58.114
<v Speaker 1>Well, opinions don't get you anywhere.

00:28:58.114 --> 00:28:59.376
<v Speaker 1>They hold you back.

00:28:59.376 --> 00:29:01.982
<v Speaker 1>And advice, which is advice?

00:29:01.982 --> 00:29:06.959
<v Speaker 1>To me, the definition of advice is coming from someone that's actually done it or knows something Okay.

00:29:06.959 --> 00:29:08.095
<v Speaker 1>Otherwise it's an opinion.

00:29:08.095 --> 00:29:12.079
<v Speaker 1>Opinions limit you and advice carries you forward and elevates you.

00:29:12.079 --> 00:29:14.214
<v Speaker 1>So that's very simple to me.

00:29:14.214 --> 00:29:19.257
<v Speaker 1>When I think about it in my mind, like when I'm going out to the world, like, okay, is this advice or opinion?

00:29:19.257 --> 00:29:20.553
<v Speaker 1>All right, opinion, thanks for your opinion.

00:29:20.553 --> 00:29:22.017
<v Speaker 1>That's yours, it's not mine.

00:29:22.017 --> 00:29:22.578
<v Speaker 1>I appreciate it.

00:29:22.578 --> 00:29:23.000
<v Speaker 1>You own it.

00:29:23.000 --> 00:29:24.615
<v Speaker 1>I don't have to feel any way about it.

00:29:25.369 --> 00:29:26.555
<v Speaker 1>Somebody doesn't like Donald Trump.

00:29:26.555 --> 00:29:27.459
<v Speaker 1>That's their opinion.

00:29:27.459 --> 00:29:29.597
<v Speaker 1>I don't have to feel any way about it and hate them for it.

00:29:29.597 --> 00:29:31.195
<v Speaker 1>I understand they're confused.

00:29:31.195 --> 00:29:46.430
<v Speaker 1>They're confused on the topic, but Somebody says, listen, I've ran the world before, I've ran the earth before and I've seen what happens when you have people like Donald Trump or Biden or whatever.

00:29:46.430 --> 00:29:48.616
<v Speaker 1>And I've seen what happens if you put them in place.

00:29:48.616 --> 00:29:57.494
<v Speaker 1>And a better solution is actually to take RFK Jr and somehow get him in there and get rid of both of those two guys, because if you do that, this is what happens, because I've seen it before.

00:29:57.494 --> 00:29:58.455
<v Speaker 1>It's an algorithm.

00:29:58.455 --> 00:29:59.778
<v Speaker 1>That's advice.

00:30:00.539 --> 00:30:02.723
<v Speaker 2>Yeah, I love that distinction.

00:30:02.723 --> 00:30:09.354
<v Speaker 2>Advice comes from someone who's been there and done that.

00:30:09.374 --> 00:30:14.574
<v Speaker 1>Opinions come from those who are just, I guess, guessing about it type thing, or feelings right, Most opinions come from feelings, and feelings don't get you anywhere.

00:30:15.497 --> 00:30:22.442
<v Speaker 2>Mike, one of the things that you've done and I forget how many now you've done hundreds of episodes of your podcast.

00:30:22.442 --> 00:30:24.334
<v Speaker 2>You have a podcasting agency.

00:30:24.334 --> 00:30:28.303
<v Speaker 2>You've appeared on hundreds of other people's podcasts.

00:30:28.303 --> 00:30:37.973
<v Speaker 2>Firstly, why and second of all, how does someone succeed getting on or doing or building their own podcast, whichever way they want to go?

00:30:38.496 --> 00:30:39.317
<v Speaker 1>Yeah, so I've been on.

00:30:39.317 --> 00:30:40.922
<v Speaker 1>I'll tell you a quick story.

00:30:40.922 --> 00:30:41.912
<v Speaker 1>A long story short.

00:30:41.912 --> 00:30:45.873
<v Speaker 1>I was in the mortgage industry built a large company wanted to get out of it.

00:30:45.873 --> 00:30:46.575
<v Speaker 1>It was a vehicle.

00:30:46.575 --> 00:30:51.262
<v Speaker 1>Right, I didn't want to be in the vehicle anymore, figured a way out of it and I just figured I got to get known.

00:30:51.262 --> 00:30:56.861
<v Speaker 1>Like, if I get known globally, it'll change everything, because it creates an attraction model versus a chase model.

00:30:56.861 --> 00:31:01.463
<v Speaker 1>I've been chasing my whole life sales, revenue, women.

00:31:01.463 --> 00:31:04.586
<v Speaker 1>Back in the day I was tired of chasing when I got to 40.

00:31:04.586 --> 00:31:06.528
<v Speaker 1>So I want to create an attraction model.

00:31:06.528 --> 00:31:07.087
<v Speaker 1>Well, how do you do that?

00:31:07.087 --> 00:31:19.898
<v Speaker 1>Get known globally and then from there, being a performance expert being able to scale businesses and grow brands, I knew that opportunities would come to me and I could hand select the ones I wanted to work with, and so I had no idea how I was going to do it.

00:31:19.898 --> 00:31:22.993
<v Speaker 1>I just committed and all of a sudden a guy invited me on a podcast.

00:31:22.993 --> 00:31:26.673
<v Speaker 1>And when he invited me on the podcast, I told him no, because I didn't have an iPod.

00:31:26.673 --> 00:31:28.278
<v Speaker 1>And that just tells you.

00:31:28.278 --> 00:31:31.851
<v Speaker 1>I didn't know what a podcast was five years ago, so I don't know.

00:31:31.851 --> 00:31:33.491
<v Speaker 1>He's like no dude, just trust me, come on the show.

00:31:33.491 --> 00:31:35.692
<v Speaker 1>Shout out to Chris Donaldson Office Hours.

00:31:35.692 --> 00:31:36.334
<v Speaker 1>He's a great dude.

00:31:36.753 --> 00:31:40.776
<v Speaker 1>I went on a show and while he was interviewing me I noticed my confidence level starting to rise.

00:31:40.776 --> 00:31:42.876
<v Speaker 1>I was like this is some powerful stuff.

00:31:42.876 --> 00:31:43.397
<v Speaker 1>What is this?

00:31:43.397 --> 00:31:46.578
<v Speaker 1>And I said if I can bottle this feeling I'll be unstoppable.

00:31:46.578 --> 00:31:53.583
<v Speaker 1>And so I got off that podcast and I told my assistant, kim at the time she's our ops manager at that one agency.

00:31:53.583 --> 00:31:55.423
<v Speaker 1>Now I told her I said, get me on podcast.

00:31:55.423 --> 00:31:56.265
<v Speaker 1>I got to be on podcast.

00:31:56.265 --> 00:31:57.785
<v Speaker 1>I want to be on every day.

00:31:57.785 --> 00:32:01.207
<v Speaker 1>I don't care if it's a first episode, new, what genre.

00:32:01.207 --> 00:32:01.887
<v Speaker 1>I want reps.

00:32:01.887 --> 00:32:02.968
<v Speaker 1>I got to do the reps.

00:32:02.968 --> 00:32:07.280
<v Speaker 1>I know reps create expertise.

00:32:07.280 --> 00:32:10.892
<v Speaker 1>And so I just went on seven to 10 a week for five years straight.

00:32:10.892 --> 00:32:18.840
<v Speaker 1>Thousand plus podcasts on different people's shows had my own show started four and a half years ago, almost to 700 episodes, met some of the most amazing people.

00:32:18.882 --> 00:32:19.662
<v Speaker 1>It changed my life.

00:32:19.662 --> 00:32:27.310
<v Speaker 1>Network-wise, community-wise knowledge.

00:32:27.310 --> 00:32:28.094
<v Speaker 1>I mean, just think about this.

00:32:28.094 --> 00:32:29.077
<v Speaker 1>I could have went to college in four years.

00:32:29.077 --> 00:32:29.861
<v Speaker 1>I dropped out of college, by the way.

00:32:29.861 --> 00:32:32.009
<v Speaker 1>I could have went to school and then even got my master's and doctorate.

00:32:32.009 --> 00:32:50.461
<v Speaker 1>Or I could just sit here and talk to people that have done it the advice that I was talking about and listen and ask all the questions I want for five straight years, and that's what I did and I chose that, and now I don't even know where I got some of the information I have in my head now, brad, I don't even know where it comes from because it's been poured into me from so many different people.

00:32:51.131 --> 00:32:58.375
<v Speaker 1>To answer your question on how do people do it, I would just reach out to people, which is a pain in the ass Trying to find a podcast.

00:32:58.414 --> 00:33:14.631
<v Speaker 1>Reach out to them Hopefully they said something to me, not knowing what I was doing, and I found it to be so much faster to get somebody that has a connection, has network, warm introductions and also can guide me on what do I say to these people and how do I create a press kit that looks good that they're going to make them say yes to having me on their show.

00:33:15.332 --> 00:33:20.417
<v Speaker 1>So I did this for myself and one day, two years ago, I said to my partner, todd, and Kim, my ops manager.

00:33:20.417 --> 00:33:29.095
<v Speaker 1>I said, guys, we need to do this for other people what we're doing for me, because the level of show that I've gotten on and the stages that I've spoken on now is just ridiculous, so I don't want to keep it to myself.

00:33:29.095 --> 00:33:30.038
<v Speaker 1>Let's help people.

00:33:30.038 --> 00:33:38.983
<v Speaker 1>We created a company called that One Agency where we help people become that one in their industry, and now we have over a thousand I think it's almost 1100 now podcasts.

00:33:38.983 --> 00:33:44.826
<v Speaker 1>We connect with all different genres in the top 5% ranking shows and we do warm introductions.

00:33:44.826 --> 00:33:52.693
<v Speaker 1>But, more importantly, we teach people how to network with the show hosts, not just do the show, because I think there's collaboration opportunities every, every which way you turn in the podcast space.

00:33:53.315 --> 00:33:55.019
<v Speaker 2>Love it, love it, mike.

00:33:55.019 --> 00:34:02.963
<v Speaker 2>Final question I always ask this one to finish out what's the best quote or the best advice you ever got on being successful?

00:34:03.730 --> 00:34:06.135
<v Speaker 1>Uh, you know, man, there's so much um.

00:34:06.135 --> 00:34:10.494
<v Speaker 1>I gotta go back to just being yourself and and leaning into it unapologetically.

00:34:10.494 --> 00:34:12.059
<v Speaker 1>I mean it's always worked for me.

00:34:12.059 --> 00:34:13.672
<v Speaker 1>Authenticity has always worked for me.

00:34:13.672 --> 00:34:17.521
<v Speaker 1>I mean it's a great high vibration, authenticity.

00:34:17.521 --> 00:34:22.117
<v Speaker 1>And I remember what I told you before when you're staying high in your emotional vibes, everything always works out for you.

00:34:23.039 --> 00:34:31.315
<v Speaker 1>And so I want to create people that want to win and want me to win and want to champion me and want to support me, so that I can obviously give back to them as well.

00:34:31.315 --> 00:34:42.362
<v Speaker 1>I want to surround myself with those people and to me that's advice is so important, because if I'm myself and I'm authentic, people have a true picture of me, whether they want to hang out with me and support me and be with me or not.

00:34:42.362 --> 00:34:50.228
<v Speaker 1>If I'm fake, inauthentic, I'm going to draw people in, I'm going to cause myself conflict, problems, drama that I don't need, and I'm going to wonder why.

00:34:50.228 --> 00:34:56.472
<v Speaker 1>And so authenticity allows people to really know who you are, so they can choose to be with you or not, and if they don't, that's good.

00:34:56.472 --> 00:34:59.418
<v Speaker 1>It's a good problem not to have certain people in your environment.

00:35:00.320 --> 00:35:00.559
<v Speaker 2>Love it.

00:35:00.559 --> 00:35:02.664
<v Speaker 2>You're on the Big Success Podcast.

00:35:02.664 --> 00:35:05.298
<v Speaker 2>We'll be back next week with more for your success.

00:35:06.811 --> 00:35:12.463
<v Speaker 1>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars.

00:35:12.463 --> 00:35:22.021
<v Speaker 1>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.