Mark Evans DM - 10x Best Selling Author, World-Traveling Real Estate Investor and Serial Entrepreneur

 These are each pivot moments, everything that we dream about, our goal,
 it comes actually just a checkpoint in the moment.
 You know, it's so, so, you know, so focused on this goal.
 They get there, you know, like, dude, that's it. I can do more.
 I think the biggest thing is just finding out what you're really,
 what makes you tick as an investor? If you're not spending 10, 20, 30, 50, 100 grand a month,
 like, this is why you're frustrated. You don't have a duplicatable, replicable process.
 I just put it in the starting again.
 You're listening to the radcast. If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to this edition of the radcast.
 We're talking deals today. We're talking investing.
 We're talking best-selling author, entrepreneur.
 Mark Evans, DM. What's up, Mark?
 What's up, man? How you doing today?
 I'm good, I'm good, man. You know, anybody that's the fucking deal maker,
 I need to have on my show, you know?
 I love it.
 Appreciate it.
 Yeah, man. Yeah. You know, two of the people that I have a lot of respect for
 and are two of my closer friends and contacts recommended having you on independently of one another.
 We're like, you know what you need to talk to? You need to talk to Mark Evans. He said,
 I think, number one, I think you guys are probably pretty similar.
 And number two, I just think Mark's a great guy and he's doing a lot of cool shit.
 And I'm like, all right, I got to talk to Mark. And so I'm happy to have you on, brother.
 No, man, I appreciate you having me.
 Yeah. Clearly, we've got our friends if they're referring me over to you.
 Exactly. Exactly. I know you spoke like a real state of it, a couple of months back,
 and I got my ex and my trainer, Adam, and my personal trainer was there doing training
 for the at the event. He was helping the real estate guys do personal training and stuff,
 like for the four days, he was like, you know, they drink too much at night and then he'd wear
 their ass out the next morning. But he was like, you need to get a Mark Evans, like, I don't know,
 I think I've probably passed his Instagram profile or something, but yeah, cool, man.
 I do what I talk as a, you know, if you're the deal maker, right?
 DM, I did like it from a braining standpoint, you know, after we talked and then I started
 digging into some of your background and stuff, I'm like, there was a lot of Mark Evans on the
 Google search, but kind of braining yourself out is the Mark Evans DM. Don't know exactly when
 you carved that out, but pretty smart for a brand standpoint. Yeah, I wish I was at smart
 strategic. Actually, the truth is there was a guy in Ohio where I was doing a lot of real estate
 deals and his name happened to be Mark Evans as well, but he wasn't a good Mark Evans. So I had
 to flip the switch and call Mark Evans DM even though the guy was like 50 years older than me back then.
 Yeah, but you know, it just became the DM literally no one even calls me Mark. Everyone calls me
 the DM. It's kind of funny now. But not the end of the day, man, like we were talking about
 earlier as long as the bank and my kids know who I am. That's all I care about at this point.
 Well, I love that. I love that philosophy. Supposed to start with the kids. I know your father,
 proud father saw a lot of that content. I do want to talk about that path a little bit as we
 get down it. But Mark, let's let's give everybody in the audience. Let's do the kind of business journey
 from your perspective. I know you've done a lot, you know, in a lot of businesses and have your
 hands and a lot of things. So I'll let you guide where you start and stop kind of that story. But let's
 let's start there. Yeah, man, small town, Hillbilly, Ohio kid, you know, grew up in a town of 650
 people. College was not a thought of my mind. I hated high school. I hated school. I just want
 to get out and make money into the world world. And, you know, two days after high school, I bought
 a seamless gutter company. I grew up in a construction household. And I know I'd built a house by
 a time I was 12 years old. I was working with my dad every day. And seamless gutter seems simple
 to me. It's like just put gutters up on the thing and water goes down. Hill's pretty easy.
 Owner financing. So I learned about owner financing two days in. I had literally no money.
 So if he didn't order finance, I couldn't do it. But you just have to ask. And he said, yes, so I did
 that. And, you know, and then started going, you know, garage door, siding windows, everything
 goes with the house, just kind of natural progression. But I kept going to work for this one guy. I kept
 pulling up on a porcelain cigars and I was done all the work for him. And I'm like, man, I'm driving a
 crappy truck. He's driving a nice car. I'm missing something here. I was like, hey, what do you do?
 I'm a real estate investor. I was like, I don't know what that is, but I want to do that now. And I
 went to a seminar, man, and learned it like I was 18 years old. The guy actually hosting the
 seminar had to check me in because I was so young. I took every penny I had to go $2,500 back.
 There was a lot, a lot of, it was all my money. And, um, learned real estate. I saw a guy make a
 call, closed a deal in 96. I was like, I can do that. And I started doing the work. And, you know,
 this is a process. It's a journey. Um, almost with macro twice. What they don't teach is once you
 learn how to make money, you gotta figure out to keep it and pay taxes and everything else. That's,
 that's something else that you learned the journey. But I didn't have financial wear with all.
 My parents related how much money they taught me, you know, and this is work hard. And, uh,
 you know, 100 grand a year would be a dream. That was my goal. And now we do that daily. But
 at the end of the day, for me, it's like, you know, I did real estate rehabs. I mean,
 everything inside the real estate investing space. We've done over 10,000 single-family houses
 now collectively. Over the 26 years have been in business. I've never had a W2 job. My built life.
 So, you know, how that is. If you don't kill, you don't eat kind of thing. And I'm definitely
 eating over here. And now, you know, and now, you know, it's just a progression really now. I'm more of
 a, you know, not even a CEO. I'd say more of a sitting on the board kind of like as an investor to
 my own companies at this point. I'd say I don't get dirty once in a while. But like, you know,
 I've really built out some good teams and just trying to build companies at another level now.
 What's, you know, a lot of impact there. Do you have like a favorite moment? Like, you know,
 I know, you know, you're like me. We still got a long way to go in this journey. But, you know,
 you've done a lot, you have a favorite business or a favorite moment, you know, in that journey.
 You know what? I mean, listen, the favorite one of my best moments was two days after high school when
 this grown man is telling me, yes, he'll sell me the, sell me the 1978 truck with the gutter machine
 in it, you know, with a thousand bucks down to 87 a month. Well, I just just took balls to do that,
 right? So I was a huge, I think as you know, these are each pivot moments. Everything that we dream about
 our goal becomes actually just a checkpoint in the moment. You know, it's so, so, so, you know,
 so focused on this goal, they get there and you're like, dude, that's it. I can do more.
 So, you know, that and then hitting a hundred grand a year, that was a very big deal for me,
 man. Yeah. You know, this goes about clarity. I just wanted to make a hundred grand a year.
 Well, in business, if you make a hundred grand a year, it doesn't mean you keep a hundred grand.
 So I should have made a little bit clearer with my goals. I want to net a hundred grand a year.
 And then, you know, then you hit the million, 10 million, etc. So it's, I mean, I don't know,
 I still have nose moments. I think that's what keeps us going. It's kind of like off. You have
 80s shitty shots, but you have one that keeps you coming back, you know, that's true.
 And my golf game, so nonexistent right now. It's funny. I got four boys and
 tweaking coaching that and running three or four businesses. It's like, I don't know where people
 find the five hours, but, you know, I don't know. My, my, my drives would probably be a hard left
 right now. We'll see when we get out there, but maybe we'll hit the links sometime. The,
 so Mark, you know, I know you do, you've got some coaching and a lot of mentoring and different
 things that you do and you give back a lot. I don't want to not tell that story. We'll get kind of
 to that, but, but down the coaching path, as you've been, you know, developing your success,
 wildly successful, a lot of businesses, you know, a lot of people go, all right, this guy has
 really figured it out. Are there themes that kind of guide your coaching process, your mentoring,
 or like key themes that really you come back to that you think ultimately kind of make or break
 people having success? Yeah. Yeah. I mean, I, I think the biggest thing is a lot of people don't
 come to me for tactical at this point. It's really going to be for mindset. We'll get in our head,
 man. A lot of people know what to do. They're just not doing it. They're afraid. They're stutter
 stepping them wet themselves to the next step. You know, I talk a lot about thought auditing.
 I wrote a book called Magician vs. Meal. You know, we're all meals. We're designed as meals.
 And sit down, shut up, raise your hand if you can. You know, like all this stuff. So,
 they were really ingrained. It's ingrained in us. So we got, I'm really good at deep programming
 people and telling, you know, showing them the path and giving them borrowing my belief system.
 They can borrow my confidence. They could, you know, drive through it. And then they, you know,
 three days, three months, three years later, that a whole different place. Not because, you know,
 we're better than anybody. It's just because they're actually doing different types of work. And
 entrepreneurs, man, you know, we take a beating every day. And I don't think most people are thinking
 about what they're actually doing. You know, we could build a job. Lots of people think they have
 companies, but they have really have high paying jobs. And that's like the biggest thing I've
 helped a lot of guys do is, you know, stop. You know, they're so busy. They don't want to make,
 you know, a hundred million a year, a hundred million dollars in their lifetime. But everything
 they're doing is, you know, a million dollar activities, you know, to make a million a year. And
 that's what's holding them back for making 10 million years. They're too busy making a million a year.
 Honestly, I love that. It's so interesting. You know, you made that, that comment and then the
 hundred thousand dollar, you know, kind of mental barrier or not barrier opportunity. It was funny.
 Like in my career, you know, that that moment kind of came and went, like, and I was probably like
 25, 26. And I don't know what it is about. In the way I was programmed is I just kind of,
 I've never had a problem making money. It's, it's, it is learning the lessons for how to keep it
 and how to, you know, invest it wisely and kind of like the multiple streams of income,
 which it sounds like you've kind of mastered that on some level. You know, I don't know your
 perspective on that. You know, it seems like guys like you typically have multiple streams and
 kind of learn that lesson pretty early. Yeah, you know, I think, you know, I have 20,
 probably 30 multiple streams of income, maybe more. I don't really focus on that as much now.
 I, you know, honestly, 27 year, another big moment was October 8, 2005, my grandmother passed away.
 So I was working 16 hours a day. Guys like you and I, we like working. So it's like not a big deal.
 But I do have a girlfriend now, my wife, Deena. And that was a pivotal moment in my life. I'm like,
 dude, I have money in the bank, but I have no life, you know, worked really hard for a lot of years
 and now I've, you know, so 27 years old, I didn't even realize that's financially free. I know
 it was making money, but I had enough residual coming in. I could live my life back then. That
 was way different than it is now financially. But, you know, it's kind of cool in that moment. But
 yeah, I think you got to have multiple streams of revenue. I think the biggest problem I see
 people do though, they abandoned active revenue to go build residual revenue and then they never
 can get in front like you got to make sure you're still keep your active income coming in, you know,
 and then probably as you can't be spending all your active income either, you know, you got to
 take the active income, you know, and start marketing in a different environments. But you really,
 I was probably the luckiest thing I did, man, learning about investing, you know, real estate.
 I just understood investing in a different level and it's helped me a lot.
 What is, what's today? I want to give everybody like an actionable, like cool tip here.
 Talking with Mark Evans, DM, the deal maker, like, okay, everybody, you got great. I've had
 Grant on the show, Grant Cardone. I've had a lot of real estate guys pace more B,
 had a freaking tour of El Moussa from Flipper Flop. Everybody's in talking real estate. So it's okay
 if we go down that path, but I'm going to tee it up for you. So, you know, I'm someone listening.
 I'm thinking about an affordable, reasonable, exactly what you just said. Can't, I'm not going to
 take the die off the active income ball completely, but I'm ready to pivot into something.
 Is there a field, a dynamic or something you tell people to kind of look at?
 But so, listen, I think at the end, it depends on how much we have access to.
 You know, if you have a decent amount of money, 100k plus minimum, you might want to park it
 with a great operator, you know, someone like a GC or someone like, I don't do that,
 but like other people, you can park their money in deals and make a passive income, a truly
 passive. See, real estate, a lot of people get confused that real estate's passive. It's a lot of,
 do I got a deal right now? I just got an email from our property manager. 10 has been in
 their five months. They're going to stay in their seven months rent-free, and then they're going
 to trash the play. I mean, it's just, that's not, that's not passive. That's a very active
 stream of income. You deal with BS all the time. But, you know, I think the biggest thing is just
 finding out what you're really, what makes you tick as an investor. I think a lot of times,
 I'm really good at giving people advice of what, where I'm coming from and where I'm at,
 as opposed to understanding where they're at and where they want to go. I've realized, and I've
 had thousands and thousands of investors. I've raised hundreds of millions of dollars.
 All investors are not created equal. You know, if we're off 12 cents with one investor,
 they're blowing us up, or scam artists. You ripped us off. It's like, dude, it's 12 cents.
 Here's a dollar. Leave us alone. I've had a thing. As opposed to like, you know, it's business.
 Things happen. There's a process to it, and there's a team, and you know, some people get it,
 some people don't. So, I think it's really understanding your investing philosophy,
 and what you're trying to accomplish with the strategies, and not only that, how quickly
 you're trying to do it. Yeah. So, I guess I'm not going to get the invest in the ice-making
 machines, comment, or car washes. I love businesses. I love investing in businesses, you know.
 No estate's cool. I can buy a $10 million property. It's going to make a 6% cap,
 blah, blah, blah. It's awesome. And maybe I'll sell it in the future for a little bit more.
 But, you know, in a business, we're buying one right now for 5.5 million. Literally,
 the goal is sell that thing in three years for 50 million. I can't do that in real estate.
 I can't do it. You know, but we have a special set of skills. We have a good team. You know,
 we know how to market, we know how to build better teams and such, and put them all together
 to drive revenue up, sell for a bigger EBITDA. And, yeah, it's just a different game.
 What kind of businesses are you buying? Are they just all over the map, or are they specific
 types of businesses? They're making, you know, manufacturing something, or they're service-based.
 Is there a specific type of business? Yeah, I love the pet industry. You know, I'm not really in
 the food space of the pet industry, but more on the service side, you know, the service letters,
 dog leashes, and things like that, you know, hard products. You know, it's very recession-proof.
 I'm looking for recession-proof businesses. I like the data companies. I'm pretty big in data.
 Data is only getting bigger, understanding the data, and how to sell it, extract it, and
 understand what the data is saying. I like media, depending on media. This game is all about eyeballs,
 right? So, you know, I understand media. We send out 700 million emails a month out of that
 system. We want to be over a billion by the end this year. So the more emails we send, the more money
 we make, the more tax we send, the more money we make. I mean, so it's like just understanding marketing
 at another level. Hey, you teed it up for me, brother. I was headed down that right there. I know,
 I know I liked you. Marketing, branding, as you've grown in your career and your business
 journey and your multiple business journeys, you know, you just talked about a few tactics and
 things. But what's been your relationship with marketing or experience with marketing and branding,
 and kind of your perspective, maybe both in how you coach it or talk about it, and just kind of your
 relation, you know, overall perspective on it. Well, I think everyone needs to spend more money
 on marketing and branding. You know, I think most people don't understand it. I know in business,
 you know, I'm accustomed to spending, you know, large six figures, if not seven figures a month
 in marketing. I've always understood the more money I put in, the more money I get out. So it's
 kind of a cool dynamic. It's ROI. I think, you know, back in the day when I was in my young 20s,
 or real estate business was suffering because I was still taking the money out of the company and
 playing with it. But, you know, I remember I fired an account because she's like, we have to cut
 this, eliminate this line item. And I'm like, what line on it? It's like marketing. As I get
 fired, like out at one, like that's the only thing it's keeping us afloat. You know, but they see
 it to numbers. They don't understand marketing like we do. But here's the thing is I always say,
 especially about branding, because marketing, you know, direct consumer marketing is a little bit
 different than branding as you know, right? Because branding is a little bit longer term play, but
 direct consumers like, you know, I'm just looking for a row as return, you know, as fast as possible.
 But when we're brand, you know, when we're branding, let's say in five years from now,
 do you think you'll make more money if you have 10x the amount of people following you,
 or a hundred x or a million x more, or if you just say where you're at today? The answer's pretty
 simple. So you got to get to work. You know, so I'm very conscious of that. I mean, I have three
 people on my team. All they're doing is working on content distribution, you know, repackaging.
 I have a documentary coming out. I mean, I'm trying to hit people at all angles, you know. So
 and I know you understand all that. But, you know, you as a listener, you got to understand like,
 if you're not investing in your, I just did a recent case study to my group,
 actually asking them, how much are you investing in marketing? And unfortunately,
 the majority are saying zero to a thousand dollars. Well, I'm talking hundreds of people saying
 this. And these are like semi like people that say they have a business. If you're not spending 10,
 20, 30, 50, a hundred grand a month, like this is why you're frustrated. You don't have a duplicatable
 replicable process. And you got to have, if you don't have front and lead gen processes out,
 where you spend money and make money, you're always, you're always going to plan smaller than
 you plot. You need to plot. Yeah. Amen, brother. I'm going to repackage that two minute right there
 for an infomercial. But it's true. You know, like, and you've seen the success of that. I mean,
 reach and frequency. That's media. The number of people that see your message or see your brand,
 the number of times they see it increases your overall awareness. And when you have people
 aware, they know to buy you, you know, I mean, there's obviously layers on that. But like,
 and everybody wants it now. You know, they want it now. They don't want to spend anything. And
 they don't understand why nothing works. And, you know, it's so, so contrary because everyone,
 you know, marketing's an investment. And so many people, you know, fight that and they'll
 understand it. And they go, just like that account it did, we can, we can nicks that off the
 budget. No big deal. We're just going to make things and sell things. And it just happens, right?
 Nope. I don't know where that, where that perspective comes from. What is that originate from?
 Yeah. Oh, I mean, they're just trying to, they're just seeing the bottom line. They're about to
 lose their job if no money's in a account, I guess. But yeah, you know, listen, it's never been
 easier though, right? I mean, you have social media. Everyone has a voice now. I think that's
 some of the problem, actually. But also a good opportunity for anybody that wants to get out there
 and start talking. It's always crazy to me, man. They'll talk about, we'll smith smack
 in someone and being silly, talking about stupid stuff, but they won't go and talk about their
 product, their service, what they do, their value to the world. And I'm always amazed by it,
 because I'm like, I've had a lot of people, I'm like, do this. I'm like, well, what if they say
 this? What if they, I'm like, huh? Like I don't even think about this stuff. What if they don't?
 What if they like buy? What if they send you more money? What if they tell their friends about you?
 It's, uh, people are weird about this stuff, man. I know. So I do want to talk about like,
 what's your perspective on, obviously, your marketing businesses, but you're also marketing
 yourself. You know, we work a lot with personal brands, uh, you know, telling their stories and
 you do an incredible job. Um, you know, I want to throw a lot of your stuff. I think you do this
 great balance with family, which I want to get to. Um, and both, you know, sharing knowledge,
 sharing behind the scenes of your life with your family and all that, but what's the balance for
 you and what have you seen as the success of, you know, marketing the Mark Evans DM personal brand?
 You know, I just think being real and vulnerable, you know, is just sharing my life. I,
 I'm taking microclips. This is my life. I'm not trying to, you know, make everything pretty.
 I'm just sharing, you know, the rawls. Most of the time I'm talking coming from the gym,
 you know, have a half beer, you know, have a dinner on my face. I just don't care. You know,
 one thing I've realized, man, no one, you know, we're really not that big of a deal to, you know,
 but we make ourselves such a big deal in our head. Um, I just, if the message is important,
 I'm sharing it. You know, I think this is where I think, man, this is a beautiful thing about social
 like literally this thing, we could start shooting content right now. If something pops in your head,
 shoot it. Don't write it down. Don't edit it out. Don't go do it. Like just shoot and share the
 message. If it resonates and you want to make it prettier in the future, that's fine too. But like,
 I think so many people are like, you know, they're just stuttering constantly because there's two
 afraid to move. Just shoot the content and go. Who cares if you let have a list? Who cares if you
 spit? Who cares if you have a bug? Like it doesn't matter. Like it really doesn't matter, man,
 honestly. No. And I'm it. Now, have you, I know, I know the answer to this, but I want the audience
 to hear it. Uh, can you, can you quantify, you know, your personal brand and what you're spending
 on your personal and I know a lot of it's organic. You just being comfortable and shooting and
 all that and I never really cost anything, but just remembering to do it. But I know you spend on
 your own personal brand. Do you quantify that? Have you quantified it? I mean, what, what value would
 you put on what you've, what you've put into the Mark Evans personal brand? Yeah, I mean, this
 year alone just straight up, I put a million dollars in real dollars into Mark Evans DM brand through
 a documentary through marketing, driving eyeballs to our, you know, our pages. We're not even trying
 to monetize it. We're, we know if we have more followers and more content and more, you know,
 connections, we're going to generate more revenue. And the thing is, is where the revenue comes in,
 I'm not as necessarily worried about that as I used to be. This is a long-term play for me. Not a
 direct consumer play. You know, I'm not trying to like figure out how to put a dollar and get a
 dollar 20 today. I do that in all my other companies, but like on a personal brand, you know, I
 raise money. I could raise money. What if I post and I raised 50 million today? What's that worth?
 You know, what's it worth if I, you know, post them? I'm actually doing a yacht trip here next week.
 I posted, I got 10 guys to send five grand a piece in. They don't do that because they don't know
 me. They do that because they're following me. They connect with me and they like the vibe. So
 I don't really, it's more, if I put a million, I want to make more than a million.
 Yep. Well, you're playing the long game number one. And then number two,
 what you realize that few do is the value of personal brand is the relationship developments
 and the connections that you make because it's never been more true. I won't say it doesn't matter
 what you know, it does matter what you know, but it fucking matters way more who you know.
 And who knows you? You know you. That's right. Yeah. So it's not that I think if people watch,
 listen into this or watching, right? You know, a lot of my great friends that I know today through
 social didn't come from me talking about the next best thing. It came through more smoking cigars
 hanging out with my kids. People see that I'm a good dad and I get like they call a balance.
 I don't really call balance, but I'm hanging out with my children and having fun with them and
 they're evolving and they're just watching the evolution of the kids grow up. You know,
 really connecting with people. I think a lot of times people think they need to be the bigger,
 swinging dick in the game and they're like, oh, we're not going to talk about that. We're talking
 about like, how do we make real money? How do we grow real businesses? How do we like, and you
 can connect to charities, cigars, whatever you're into, man, coffee. I mean, there's a lot of ways
 to connect on social now. It's way bigger. It is. That's how it's all we're talking.
 The go figure. How meta is that? So Mark, I want to talk about family. I know it's important to you.
 I see it on your social media. You're one of the realest dudes. Like, once I got to kind of know
 you, we talked on phone a couple of times. Like, dude, this guy's so fucking real. And so available.
 But I think the family aspect with you is so impressive to me. And I know it's not just to do it or
 show. It just comes sort of organically. Is that a, is that a learned behavior or just a natural
 behavior? Like, were you one of those that like, you went through something, you know,
 like, damn, my family is this supporter. Or has it just been natural for you to kind of embrace
 that? You know, I think, you know, my parents were awesome. We didn't have much money, but my
 parents were always around. You know, I don't know how they did it. I still, like, am amazed.
 My mom and dad were crazy hours, but they were always at my football games when I was in high
 school. And I always remember that because we, again, keep in mind, we didn't make that much
 money. But there's kids that made a little bit more money. They're parents, but they were never
 there. And I remember coming out of the tunnel. Now, I didn't have to look and see if my mom and
 dad were there. I knew they were there. Yeah. The other kids are willing with their like,
 looking, where's my mom and dad? They're not there. Disappointed, disappointed, disappointed.
 And the thing is I've realized, you know, fear and, you know, death motivates me. That's my biggest
 fear of dying. It's not big fear. It's not like fear of like, oh my gosh. But, you know, we only
 have a short limited time with our children being zero to three, three to six. These are moments.
 And when these are gone, they're gone. They can never get them back. And I'm very conscious of
 that. You know, today, I'll be at tennis at 430 with my son. You know, tomorrow, I'll be at 430,
 be at Taekwondo. Like, we have a, you know, a schedule with the kids. I want to be there for them.
 And again, it's not always fun. You know, why don't you hit the same shit, you know,
 sweat my ass off here in Florida? It's not always fun, but it's needed. It's mandatory in my life.
 It really is. So, you know, these are non-negotiables I have. We all have non-negotiables.
 Some are just not serving you and some are. Yes. I will, I will, I will better your tennis,
 though. Nothing is more boring than swim meets. I have two, two of my four boys swim. And you watch
 them swim for a total of four minutes. And you're at a four hour swim meet. Because they swim. And
 it's like, you know, a minute max, you know, for like two laps. And then it's like an hour,
 until the next race. And it's like, oh, God, you're sitting in the South Carolina heat. So,
 that's real love, my friend. Yeah. Well, it's great networking, too. Yeah.
 The thing I've realized, I've met a lot of the same dads and parents at these events.
 Yeah. And guess what? You know, you're, it's an instant connection because, you know,
 the power of consistency is a real thing. And if there's a consistent behavior and an environment
 that's conducive to opportunity, I actually, there's a guy at the tennis thing. I mean, he manages
 billions and billions and billions of dollars. And we're, we always talk, you know, again,
 come through the kids, come through tennis, the boring stuff that we start, you know, it's like,
 nothing else to do except talk. You know, what's going on? So, yeah, I think it's just your environment,
 man. It's pretty powerful. Yeah. So 12 time bestselling author. I know you've mentioned one of the
 books, but talk about, you know, what are the general, are they, are your, your themes, are
 there a few on real estate, I know, and a few, you know, broader business, but how would you
 categorize them and, you know, maybe talk about main, fuck 12 books, dude, I'm just trying to
 write one. I'm like trying to get all that out. You know, I talked, you're like, you kind of
 motivate me. I wrote some more notes down. I got to like get your guys contact. But what's,
 what's the, what are some memorable moments? Do some of your favorites? And let's talk a little
 bit about the books. Yeah, man. Well, November 21st, oh, six has to be the most memorable book.
 It was my first one. And that's when I proposed my wife the same time as well. So I had to have
 the camera crew there. And that's the other way I figured I could catch it and camera keep my
 cameras for different back in oh six. You didn't have your cell phone available like we do now.
 So, but no, man, you know, that was the start of the journey. And the truth is my first three
 books were conversation driven. They were, my buddy wrote a book called Conversations with Millionaires.
 Oh, he did his conversation with Millionaires. Transcribe and turn it into a book and sold hundreds
 of thousands of copies. And then I said, man, I want to pick that up. So I got the girl from, you
 know, Kendra Todd went apprentice and Michael Gerber e-meth. And just everyone I wanted to talk to,
 you know, I put them into a book. Transcribe it became valuable to them. It's free. And it gets
 exposure. Real entrepreneurs want more exposure. I've never had real persons that know I don't want
 more free exposure. You know, don't do that. So I put them in the first three books. And then,
 but what's cool about it is like now, knowing I have kids, I'm thinking, how do I write 100
 books in every new, every books in the evolution of me? The way I talk, what I'm talking about and
 where I'm going. You know, so first three books were, you know, conversations with mortgage brokers,
 business people, blah, blah. And then now, you know, then we moved over into a little bit more
 tactical in the real estate side because I was known as a real estate guy. And then four years ago,
 I wrote a book called Tim in a business owner because I'm sitting on the back of the guy on an
 island. I'm like, having anxiety attacks. And I'm like, business is a run in. I'm not doing,
 you know, this is the entrepreneur D tax, but I'm so let go at another level. So I just started
 writing about it. And then now you have magician versus meal like my frustrate, what I always feel
 like I have to work. You know, it's what in as opposed to be a magician. And then, you know,
 the other book me economy with everything going on with COVID and all that stuff back in the day,
 you know, because clearly it doesn't exist anymore, obviously, but at the end of the day,
 with me economy, it's like really got to focus on you. We really like hunker down and get involved
 with you. You got to get, you know, start being selfish, you know, take care of yourself,
 focus on yourself. You know, there's a lot, a lot of noise out there now. But, and then there's
 I've, you know, I got a new book coming out called Money Tree coming out this year. I got two books
 coming out this year. Honestly, man, one of my books, I'm really, it's really hard to write. I'm
 working is about raising kids with money. It's a big fear of mine, you know, I grew up poor and
 I don't want to mess this up. I want my kids to be respectful, understand that, you know,
 our life's not as normal as, you know, it's different. They're on yachts and jets everywhere.
 This is not a normal life. So I want, I want them to just be very appreciative and understand that.
 I love that. And I love the me economy. It's actually, I've got a couple working titles.
 One's very marketing specific is around radical and things, you know, the radical formula.
 But I've been working on this. I'm going to go ahead and put it out there and someone copies it,
 you know, ideas are easy, but I call it the disease of we. And what happens when you don't put
 you first? And it's kind of around this whole philosophy that we've been programmed
 to work to kind of build for the collective. And when you don't take care of yourself,
 because everything starts and stops with you. Like, and if you, if you aren't nurturing yourself,
 it's kind of back to that notion. I know it's been used a lot now about a lot of different people.
 The whole, the oxygen on the plane, you give yourself first before you can give it to others.
 But anyway, so I love that perspective.
 Yeah. And plus, too, real quick, just to know 100% of net profits of all these books go to charity.
 I thought that's our number one core value in every company now,
 own called care 360. Care for yourself, care for others and everything else you want more of,
 we'll come back to, like, just care. And, you know, it's a very powerful thing. It's
 cool way to get a full circle giving, we call it as well, where, you know, you're buying a book,
 you're giving to a charity that you don't even, you know, necessarily get to meet the people.
 And then, you know, you're giving to yourself. I mean, everyone wins. It's a one win one all around.
 I love that. Talk about, let's talk about the charity a little bit. I mean, are there, is it,
 do you have organizations you give to? Is it an organization you started?
 Or do you disperse those, those funds across things you care about?
 Yeah, man, you know, I, so 2006, I'm in a guy named Frank McKinney. He has a thing called
 the Carrying House Project Foundation, where they build facilities out in Haiti. You know,
 Haiti is a very poor country. We went out there actually with Kendra Todd and all those people I was
 mentioning and got to see firsthand how like, if you live under a bridge in America, you haven't
 made compared over there. I mean, you literally have, have it made. And it just made me realize how much,
 you know, that's why I want to, that's why I was talking about being stupid, filthy rich man. I just
 want to give more money away, not for the money to be rich, but to give it away to help more people.
 And also provide a service to do that as well. But yeah, you would do that. And then, you know,
 as I started having kids, you know, the underground project with a 10-ballard company, his group,
 you know, saving children from, you know, sex traffic and all that stuff, that's a very important
 thing to me now, having kids knowing that it even exists. It's pretty disgusting, but it is
 something I feel like we can make an impact with our dollars. I'm not good doing the stuff,
 the work, honestly, because it's very emotional, and I'm not good in that environment,
 but I am good at making money and giving money. It's a muscle, though, right? And I think a lot of
 people is not good at giving money. I know a lot of people is like, well, when I get a million
 dollars, I'll get to 10% away. If you can't give 10 dollars away when you have a hundred bucks,
 you're not going to ever give it away. It just start now, you know, you can't out give the world.
 And it's, it's, it's served me very well. I teach my kids this strategy and it's powerful, man.
 Where do your foundational beliefs come from, man? Like, you know, like I have this discussion a lot
 with people, nature versus nurture. You know, you talked about your parents. I'm sure that's part
 of the answer. But, you know, where does that kind of moral thread for you and kind of your
 guidepost? Where does that, where does that originate from? Yeah, I think it'd be my parents, man,
 honestly. You know, I think my parents always did the right thing. Even when it's hard, my parents
 said they raised us in very rough times, you know, like it was tough, but they always did the
 right thing. They'd always take their shirt off their back and help other people. I saw we had a
 house where we were 10 years old. We lost the house. People gave to us. It was like 7800 up,
 but it just showed that people cared. So it's like, we're just looking for that light. You know,
 everyone's like, oh, I see the light at the end of the tunnel. The truth is most of the time it's
 another freight train coming at you. You know, so it's like, dude, I want to see the sun. I want to
 help people. I call it North Star. I'm looking for the North Star to keep me moving forward when
 I want to quit. And as long as I look up and see a little bit, like a little bit of light, I'm in.
 And it just kind of refocuses. But no, my parents have done an amazing job. And like, now I have kids,
 dude, they're watching me, you know, not what I say, but what I do. And they're conscious of that.
 What's, uh, I talked to guys like you, and everybody, damn, he's got it all figured out.
 And I know, and that's what I, you know, like, I know none of us do. But is there, uh,
 is there a character like, I'm not asking what's your biggest flaw? But like, you know, what is
 though? What, what do you work on yourself the most or what, what keeps you up at night? Not
 necessarily about yourself, but you know, I think you know where I'm going with that. Like, you
 know, what, what, what do you try to work on? Man, I just don't like to disappoint myself first
 and foremost. And then other people around me that are relying on me. I have lots of employees,
 a lot of team members, you know, leadership, leadership's tough, man. You don't, you can read all
 the books you want, but until you're leading and getting punched in the face, kicked in the balls,
 it's, it's not, it's not always wrote, you know, unicorn and rainbows. I mean, I mess it up often.
 I say the wrong, I'm very aggressive, right? I'm, I'm just hungry. I'm, I'm just a grad, it's way
 a talk. It's not, I'm not trying to be a dick. It's just like, dude, I'm moving so fast. And then
 sometimes I get to do emotional, you know, control their, their sad. It's like, I don't have time
 for this, you know, let's go. But, um, you know, I think a little bit more patience sometimes
 could be good. But also, I don't look at my flaws. I look, I just know I don't know everything.
 So I'm always very self-aware. I think as you know, most entrepreneurs, great entrepreneurs
 are very self-aware. You know, we're very aware when we mess up. We're very aware. Off, I sit,
 like, we fell every day. We're failing all the time. Right now, as I'm speaking to you,
 I probably should be on the phone with someone on my team and, you know, helping them through a
 problem. Who knows? Like, I don't, I don't know, but like, um, I, I, I do know I don't want to
 fill it home. That's like, you know, you could be the most successful business person in the world,
 but if you fill it home, to me, you're, it's a failure. You know, I, I think it's not about
 balance. He's just about awareness. Yeah. And, uh, you know, if I have a big event going on,
 I tell my wife to tell my kids we're having dinner and it's like, Hey, guys, here's what's up.
 Next two weeks, dad is going to be kind of crazy, you know, but I'm here. I'm just not going to be
 as available. If you don't call me kind of like, hit me up in the office. But, um, yeah, I think
 awareness. Um, I just want to be a better leader, man. I just don't, you know, I want to give more.
 I want to sometimes that's, you know, draining to guys like us too, right? We want to give
 so much we end up doing. And then there's unfortunately the world. There's a lot of takers. Yeah.
 You know, yeah. How what, you know, when you're hiring, you know, that's such a,
 and I don't know how, maybe you have hired people to hire now. And so you don't have to deal with
 as much anymore. I'm sure that's probably part of it. But, you know, what do you look for people?
 Like, you know, is it like minded? I mean, or do you surround yourself with people that are
 complete? You know, there's a lot of different takes on that. You know, like, oh, I get this
 around yourself with, you know, people that are better than you and all those kind of that
 perspective. But I mean, are you real? When you are hiring these days or having the past, you
 know, is it, uh, how do you about it? Yeah. I'm looking for people who have grit number one.
 Like, if I'm looking for a right-hand man or right-hand girl, they definitely have to be
 rolling kind of like they have to have some of the, a lot of the same philosophies with me. If
 not, it's going to be pretty rough. Um, the truth is, man, what's been going on in the last
 two years have really sorted out people. If you roll them with a match, you're out. I like,
 I just don't get it. You know, like, you're an iron in the same page. It doesn't mean you're
 bad or right or wrong. It's just, I don't like it. It's not how I roll. So, but again, truth is,
 I haven't hired, I'm not really hiring people at this stage. Uh, I do have teams and, you know,
 we have companies that hire for us. But um, I mean, we, you know, listen, I think we're, I messed up
 back in the day. I partnered with a guy just like me. We were both great talkers, great sales guys,
 but we're doing all that, but who's thinking of the business? You know, no, when I know now,
 I have to find the yang and the yang. I'm looking for the guy that I'm not trying to hang out with
 every day, but I'm looking to build a business with. And I have what he doesn't have and he has what
 I don't have, you know, and, and that's why I've messed up on partnership stuff. But when I'm hiring,
 man, I'm just looking for someone like, I'm not talking about the guys that tear off their sleeves.
 I'm talking to guys that like just get down and dirty, you know, they're ready to work. They're
 not afraid of it. They don't care what people think. They just want to get the job done. And, um,
 I have a lot of amazing people in the team, man. But unfortunately, I'm really good at hiring,
 terrible at managing. You know, and I'm really opposite. Everyone's like higher fast,
 higher slow, fire fast. I flipped that. I'm higher fast and fire slow. I'm very bad at it. So,
 definitely not someone to follow in that process. I love the word. You said it right as you
 answer the question. It's one of my favorite words, grit. I mean, that is the law. That is,
 that's the characteristic right there. You know, you can be, don't get wrong. You got to have some
 skills, but damn, I mean, we got a fucking bunch of soft people out there. You know, I'm just,
 you know, it's like grit. Give me sign me up for grit all day, every day.
 There's my favorite. That's why it's, if I love my kids with anything, I want to teach them grit.
 Yeah, I love it, man. I feel like we could probably talk for three hours, but, uh,
 you know, as we're closing now, I do want to share with people. I know you do some coaching,
 some mastermind stuff, you know, talk about the types of people you like to kind of recruit
 into that and, you know, we're all that's headed. Well, I like to work with slow learners that have
 a lot of money. You got to slide into the world, man. No, listen, I'm looking for people
 are full-time entrepreneurs looking to get to the next level. I don't really coach. I like the
 mastermind and direct and help guide. You know, again, the truth is, most people that I work with,
 pretty much all people I work with, they have the technical skills, they have the chops. It's like,
 you know, it's like someone has one hamburger joint, why can't you have a hundred or a thousand
 or 10th? They're already doing it. It's just how do they do it a scale? These are typically
 mental roadblocks, not necessarily technical roadblocks. Maybe they're afraid of the money you're
 failing or this or that. So we need to kind of guide them on that process. But, you know, I'm
 looking for entrepreneurs looking that know they don't know everything, looking to grow and evolve.
 More importantly, man, get around great people that will inspire you, tell you great job, keep
 up the great work, push harder, grow more instead of why would you do that? That's stupid. That's a
 scam. You're crazy. You know, like pretty much what most of the world will say. You know, in our world,
 you make a million dollars, remember, dude, why don't you make three? You know, as opposed to
 you know, your boys, I call king of the dipship mentality, like dude, quit bragging. You made a
 million dollars and you think you're all king almighty, but like you should have really made three
 million. You know, so you have to be careful when you listen to it. Yeah, that's right. Working,
 everybody keep up with Mark Evans DM, working, they fall along, working, they, you know,
 hits you up when they want you to invest in their company and take it to, you know,
 five hundred million dollars or something. Do that for sure. Man, listen,
 social media is powerful at Mark Evans DM, pretty much everywhere. We have a podcast show too,
 the making of a DM, but it depends on what you're into. What kind of media, you watch listening
 books, obviously Amazon and all that, but yeah, I mean, obviously that social media, any handle
 Mark Evans DM would be awesome. Love to connect with you. Cool, brother. I really appreciate
 you coming on. I know I felt like I was like, you're marking at least seven killer highlight clips
 from the show and things that people can keep up with. You had a lot of value and I look forward
 to kind of building our relationship and staying connected. Likewise, man, keep doing what you've
 done too, man. I appreciate you having me. Yeah, man. Hey guys, you know where to find us,
 theradcast.com. I want you to go to the search bar. I want you to search Mark Evans DM or the
 deal maker. You'll find all of the highlight clips from today's episode. You know where I'm at,
 I'm at Ryan Offer done all the platforms. TikTok, Instagram, Facebook, LinkedIn, hit me up. Let's
 talk about how we can grow your personal brand. We'll see you next time on the Radcast.