Weekly Marketing and Advertising News, June 17, 2022: R.I.P. Internet Explorer

 Hey guys, what's up? Welcome to the latest edition of the rad cast your listening to the latest rad cast news updates. Friday June 17th, 2022
 And we hope you're celebrating this Saturday National Drone Safety Week International Drone Safety Day. Yes, yes
 Join by the lovely Christina Yassi. Thank you. Thank you. It's our weekly marketing and advertising news edition here
 I hope everyone wherever however whenever you are you could be in 2024
 Wherever you are. Hope you're doing well
 But hopefully you're listening topically. Yes, because you don't want to miss out on these headlines. Right the news. Yes
 Speaking of the news
 Hopefully you're watching the US open wherever you are. It is US open weekend. Yes, you know when this was filmed
 You're a golf person. Yes, I'm a golfer. Former golfer. Former golfer. I guess I'm a golfer
 Yeah, I guess you're always a golfer. You just not an irregular golfer, but yes golfer. I golf
 Mainly in my dreams now
 You know birdies every time. There you go. But US open week
 Being a little there's a little drama at the US open. Yes, I mean the rival faction the LIV group
 we've got
 Got rival factions and golf. Drama's come to golf. Imagine that. Hey, it might be good for the business
 There you go. Maybe they'll be interesting. Ah, we do love a soap
 Yes, been watching Phil Mickelson on defense all weeks. Yeah
 That's been interesting. So it's what happens when competition. No one likes competition, you know
 People always go where there's the most money. That's true. Always always. That's true. So hopefully everyone's enjoying the US open
 I'm gonna pro Justin Thomas. I think it's gonna win. So go ahead and circle that. We'll see
 We'll watch you back to see if I was right place your bets now. Yeah minus seven Justin Thomas. There's your bet
 Some movie news out. Yeah, there have been some articles circulating about the Joker too
 being a musical with Lady Gaga as Harley Quinn
 As if they couldn't make it worse read my lips. Here we are. No
 It's terrible idea. I think I think it's terrible. I love musicals. Don't get me wrong
 Well, the Joker was just great and oh see I didn't like it. I liked it
 Okay, well we can we can disagree
 I think it was universe most people liked it
 Mm-hmm. They did they did no one you don't like it
 A lot of a lot of nerd like
 super true nerds
 Didn't like it okay either
 I don't know because it wasn't like true. It was like hardcore true to like the comic book or something right right
 And I like I thought I was entertaining. I don't I don't love Joaquin Phoenix. Okay. I'm he's okay. Yeah, I just
 It gets entertaining. Yeah, I was not bored. I did you know I watched those movies more
 I'm not a comic book junkie sure and like I know the the basic plot lines good guys bad guys all that
 And so but I watched it just it's the storyline good as it's entertaining. Yeah, totally and the design was great
 And when all these Marvel movies are so CGI blow it up like you know, and they were done in it had its moments
 But it was you know character driven more totally. I don't know. I appreciated it for what it was yeah and not to be you know just
 Over the top CGI like I don't know. There's a rawness of realness to it, you know, and now we're gonna add
 Dance overs
 There we go. There we go. There we go
 Makeup for it. Yes. Yeah, I don't know. I mean, I'm a hater on Lady Gaga. No, I love Gaga, you know
 But yeah musical
 It's just weird that it's a sequel. It's not them up. It's I don't know
 Haha, there you go. The Joker put them up. It's who knows at this point everything is fair game
 If I had like a taps music thing, which you know will maybe sound better then
 It would be putting to rest internet explorer. Yes is officially
 Biting the dust after 27 years. Yeah, wild. I remember
 You know every computer comes, you know
 Before the Mac like really took off like all computers windows based and
 The old internet explorer. Yeah, being there
 That was the first place I was downloading, you know, illegal music in college and after oh, yeah
 I think those three internet explorer until the Napster app came out, you know air quotes
 But uh, yeah, there was uh
 You know, it is the end of an era. It's wild to think about it. Everybody uses chrome. Yeah
 Which you know, just kind of blew that doors off of the internet explorer
 Better. I want to be still using this right. Yeah, right and I in safari. I still don't like safari
 Is safari I don't use chrome for work. God and I have Mac. I mean like I yeah, but I put chrome on everything and this
 Is great as Mac is with most of their software. I just have never gotten down with the safari sure
 You know, I kind of feel like I'm on a safari looking for the buttons that I want. I'm like going where
 Totally. I never know what chrome until I started working here. I downloaded a chrome because I started
 And I'll readily admit it's what you get used to so now you're used to chrome and so I get that but even thoughts in around with
 Safari, you know occasionally apps will open on the smartphone in safari. I'm like, what the hell?
 I don't want to be here. This is too hard
 You know, I don't know. First world problems. Yes, first world problems
 But it is interesting just to see the evolution of yeah of internet and how we
 I don't know use the phones and our computers and the apps and like
 pads and how connected everything is I know what's going to be the internet browser of the future
 I don't know. We'll see. Well, they said it was going to be all everything's going to move to voice search
 You know like so that oh yeah, it's all driven by that instead of your, you know, brows are searching around
 And that hasn't quite happened
 My people said it would
 If we web 3
 Yeah, web 3 on the metaverse. Yeah, my avatar is going to do lots of search right right
 This week as we've been highlighting
 Because too big to ignore folks
 Tick tock
 We've got some stats here. I'm gonna lead the lovely Christina
 Oh, yes, you found most of these I did I've been digging in yes
 A little bit, but what's you got here? Yeah, so as of
 June 17th
 2022 tick tock is the sixth most popular social media platform in the world
 The globe has 4.8 billion internet users and tick tock is used by 20.83 percent which is about one billion people
 One billion people. Yep. Who is it? And then over one billion videos are seen every single day on this app
 So
 So yes
 Too big to ignore growing by like six million users like a week or something. Yeah, yeah
 Lots of growth lots of people with a lot mainstream
 sponsored videos. I don't know if you've noticed that. Yeah, I have it's picking up. You know, so if you just time to run ads folks
 Forge it's crowded, you know, yeah, but I mean in 50% of the audience is over 30 yep
 So
 Lots going on there. I got I get into vortex every little bit
 You know, I tried to avoid it like last week. I got in like a 40 minute vortex in this week
 It was like I've been you know, keeping it in the 15 minutes, you know like the rabbit hole like yeah shallow rabbit holes this week sure
 Multiple of them they probably add them all up. It was probably more than last week, but you know
 You spaced it out though space it out walk in between yes, it is but I do think they're coming out some
 Some pretty cool ad features and the ability to share content like yeah, and to run ads for from influencers that integration
 I think is a lot slicker than some of the other social media networks the way to work
 So it's interesting and you know there's companies out there where they're leveraging tons of like user generated content
 Like I got contacted this week to do user generated content for a investment firm
 And they didn't even want me to post on my channel. They just they're sensually. It's like Roy
 Wanted me to to shoot it and they would post it
 But it's basically basically they're hiring cheap actors
 You know instead of you know shooting commercial that they're just gonna use the content sure
 They're not even trying to put it on my platform. Right, which is a little different
 But I'm like, okay, then I did the math in the time. I'm like, I don't know if that works
 With payment everything. Yeah, I hear that. Yeah, they're still cool
 Maybe
 You never know the
 We've had a good week here at the Radcast
 Rob Luna was on on Tuesday
 Financial wizard strategy wealth management tells you where to put your money knows what he's talking about. Yep. It's for sure
 Rob. It's great. Enjoyed him. We also recorded a a few episodes this week
 Um
 Really emotional episode
 That I'm really excited for people to hear a story. I'm I'm gonna leave it there
 But more to come on that and then we had a ton of fun with Casey Webb from man versus food that was recorded this week
 That'll be out in a few weeks
 Hey guys, you got who doesn't like he wants people like munch down like
 Food and Casey's so cool and uh just so down to earth you so easy talk to and I don't know had some great stories
 Yeah, and so uh don't miss that episode coming up and the next week
 Andy Paul author of cell without selling coming Tuesday. We got lots of tips next week
 Andy dropped the knowledge for how to sell in 2022 without really selling
 That's magic my friends. That's what he called sponsor dads. There you go
 So I'm kind of black black wizardry
 I'm going without selling
 You know sorcery
 Nah, but Andy was cool. Uh, you check it out next Tuesday
 Everywhere where you listen and watch just like you're doing now
 And uh, yeah, we got some uh, we're always sitting here in lovely studio surrounded by our lovely sponsor
 Yes, and we have more coming yes graded bills and they saw that 80s collection going on which is fantastic great for summer
 The electric America rogue yacht hat which we don't have yet
 But stay tuned
 You're watching you go. I'm doing my fan of white is uh modeling. Yes for us
 And of course as you all know you get 20% off with the discount code radcast 20
 Use that automatically populates if you purchase the website still waiting on my rogue yacht hat
 It's coming. Yeah, that's got some uh processing
 And my fans take it. I got you know a fanny pack look I love a good fanny pack. You know, I love my fanny pack
 I like a good fanny pack on my wife
 There it is. Hey, hey you went there. I went there
 Go likes it when I give her a fanny pad. There you go. You know, it's better fanny pads, you know
 Marketing advertising and relationship news ladies gentlemen. Hey, everything. Nothing is all it's a radcast folks. Yeah
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 It brain of bills.com these guys are great uh father's day coming up get a gift card. It's probably a little late since farther
 Right, but gift cards always a great option. Yes, and uh
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 Dot com. There you go. Got a few social holidays to talk about. Yeah, the happy uh national each your wedgie's day today
 I'm gonna I'm gonna not celebrate that you're not a wedgie's guy. I like veggies but
 Being a Friday
 He's kind of uh, I don't feel bad eating like
 Shit day, you know, like pizza
 french fries but french fries now. I consider french fries on a Tuesday
 Like because it's like something like guilt like I'm like yeah to Tuesday and it's not because I'm eating like
 You know hundreds of vegetables either
 But it's just like yeah feels like a sport. I just like eat what I want. Yeah
 Just doing a lot of it. Yeah, it's means that the run harder
 There you go right go to another hot yoga class. I know, but uh each your wedgie's day today
 Get out there and girl someone you know in the hot bar. So will you be celebrating national sushi day tomorrow?
 That one is more likely. Okay. Got a sushi. How do you two making me hungry? Oh
 National Susie because you know what I'm gonna do more than anything on Saturday day taint
 I'm gonna splurge there you go national splurge day
 Treat yourself. I'm gonna treat myself. I'm gonna splurge myself. Yeah, Nick. I'm splurging on Saturday. Get for it
 And as we mentioned, it's also international drone safety day
 So you've got a little sneak peek of that. Yeah triple three and one sushi day splurge day and
 Drone safety. Yeah, and if you're smart, you go splurge at brandables.com. There you go double drop right there. Go get yourself a hat
 June 19th. Yes, listen this this this always throws me off when I see the day Juneteenth
 I don't it's something like a mine screw. Yeah, I don't know. It just looks funny. I don't know what it is like Juneteenth
 I'm always afraid I'm gonna mispronounce it because I never do that with anything. I never know you
 Pronunciation all the time. Yeah, all the time. Yep, June 19th
 But more importantly
 It is Father's Day Father's Day
 Yes
 I get to splurge myself on Saturday
 And it's Father's Day on Sunday. You you had a great weekend lined up. You meet the lake
 I'm gonna text the call and just tell her that this is my weekend
 Father's Day weekend. Give some sushi. You're gonna be great
 Exactly. You're gonna be great. Yeah, they show feed it to me some sushi right you know perfect. There we go. That's splurging
 June 21st is the first day of summer longest day of the year
 Yes, fun fact and it's international yoga day. Mm-hmm. I will not be celebrating that always celebrating that one
 Yeah, you can do hot yoga just by doing it outside. This is true
 So great at next door with our great partner show yoga the best. Yeah, if you're in Greenville go check out
 So we go go on national so international not national I think they've got some special classes going on too that day. Uh-huh
 Very nice little birdie told me
 The 22nd
 National onion ring day. You know what? I don't like raw onions, but I lost some rings. I'm the same way. I will
 I can't stand them, but I'll put down onion ring. Yeah, no, I'm like a mustard or honey mustard girl
 Read my lip. I catch up. No
 Think about me. You gotta have ketchup with onion ring come on
 Nick catch up onion rings. Yes, no, not so cheap. No catch up. But I'm in rings. Yes, my kids do like onion rings about ranch. Are you ranchable cheese?
 Uh on wings
 In general pie ranch. Okay, but I like blue cheese, but I but ranch probably you know
 Go to the go to it's also national chocolatey clear day. I don't think I've ever had a chocolatey clear
 Well, I know what they are. I'm gonna have to bring one and then
 And we'll do a little unbutton boxing right Ryan tries it a chocolate clear for the first time. Chugly glue
 The second I can do that. It's like so four months like I'm having a chocolate flange. I am I
 Clear today. So European. Yeah, thank you. I'll smack you with that clear
 With my onion ring
 Yeah, and then June 23rd is national pink day. I like it. I kind of had a little
 Yeah, it's got a reddish
 Maybe a little pink in the office. Yeah, I do have some nice pink t-shirts. I'm a pink color. Pink goes with everything. Yeah
 So there's social holidays you can't miss don't miss those folks do not miss them especially splurge day and father's day
 You know what we get you well ahead of the timeline
 There you go. So with that
 Trends in the metaverse
 I don't love it. There we go. Yeah, I see done trends in the in the metaverse coming up now
 I've actually seen this next one on tiktok. This is a Chabani launches intergalactic oat milk race on roblox
 You like you like oat milk. I do like oat milk. My dad makes his own oat milk. It's very extra
 Makes his own. Yeah, it's a lot. It's how do you make
 What do you look at out from yeah, but Chabani no
 I would say it's off topic, but it's so on topic. It's not even funny
 I have to get my sales girl boys back on. Yeah, please
 Chabani known for its Greek yogurt has entered. I'm not looking at you has entered the metaverse with the Chabani oat milk cosmic race
 The competition and promotion in support of its oat based offerings
 If I will never think about the same way
 The virtual experience which is being hosted on roblox has users racing through a virtual galaxy delivering oat milk to planets
 Those who finish our granted points and are eligible for in-spir in experience rewards
 Once a target goal of awarded points is reached Chabani will donate $75,000 to hunger-free America
 This is fun. Yeah, I mean roblox every week, you know every week like let's be good to be roblox
 Yeah, everyone's there
 Milk wean them off the regular milk
 I mean
 I do I didn't know that I'd like it, but now try it. I'm like all right. This is okay
 Is it is it non is it truly non-dairy like you know all the bad stuff or I mean I'm not bothered by milk
 No, it's it's non-dairy. Yeah, and it doesn't have nuts either obviously because it's oat milk
 So it's nice people who have nut allergies and no soy
 Yeah, my dad makes it he does
 I'm scratch milk in those notes in the backyard
 Oh
 This comes to us from marketing brew the marketing brew yes marketing brew calm
 Yes, advertising students are working on web three even if the market isn't taking web three too seriously
 Yeah, advertising students are yes, they are
 Web three concepts are the current idea to sure it feels like every brand is either unveiling NFTs or looking for property in the metaverse
 In the past year McDonnell's has turned the McRib into an NFT. Chipotle built the restaurant and Roblox and Louis Light
 debuted a bar and the central end. I think we talked about all those all these words
 I said all the so all these students are focused on web three. Yeah, we'll see
 I feel you know, it's gonna be something, but
 They got to get their hands around some regulation on all this stuff
 So my board apes don't get walking out the back door, you know
 For it
 $100,000 less than their worth. Yeah, that cage hopped off on a drone
 I need a zoo for this board apes. There you go
 But that's we love a dad joke. Yeah, but it's true. I mean on there. They don't have any regulation
 And people are just doing shit left and right and they're losing millions. Yeah, just wild
 But back to fortnight again
 Timberland brings boot innovation to the metaverse with fortnight island
 This is also from marketing dive
 Timberland is debuting the concept during Milan design week at its flagship or a fec 11 store amazed I said that
 Their visitors can check out physical prototypes at the boots and watch live gameplay and participate as a fifth meta
 Boot is put together in fortnight fortnight. I can't read
 Allie Louis. This is fun because again, it combines your
 virtual with
 Actual purchasing actually purchasing products. I know. It's like for it's fortnight and roblox back and forth here
 It's hybrid one way or the other. Yeah, and this just happened at Milan design week
 Which ended like the 12th I think
 This month. Yeah, it was earlier in June. Yeah, but I think it did end this this week. Do you like Tim's if you were there? Yeah, I mean
 There's so new you know, I feel like I'm cool enough to wear Tim ones anymore or something like when I grew up like Timberland's
 weren't shit, but now like suddenly they were all when I was up in New York. Yeah. Yeah, it's like I don't know five. I'm also not cool enough to wear them
 I mean, there's certain vibe, you know, yes, yes, and I don't know that I have the vibe, you know
 And I when I see people wear them, that's cool. I think if you pull that off if you've ever golfed
 I don't think you can wear tins. So I think you're right. You're right about that
 Nick you a Timberland fan you wearing those tins. I love them. Yeah
 Yeah, but you I think that Nick could get the vibe. I can see it
 The vibe got a vibe
 The Timberland vibe. Yeah, check them out on
 The latest video games
 Fortnite for you
 All right, we've talked about this a lot. Yes, but it keeps coming up on our radar Victoria secret happy nation brand launches a row blocks hub
 To connect with generation alpha consumers online happy nation
 Which is the sub brand of Victoria's secret is collaborating with row blocks to create a virtual
 Happy nation hub with three themed optical courses
 Everyone will compete on three courses happy new nation will donate one pair of underwear
 Up to 10,500 of unheased to everyone
 Till July 31st players contract their impact using the live counter displayed at the brand's hub. You know
 Never thought it is still tied to Victoria's secret
 The undies and you know, it's like completely throwing off
 You know, they're trying to undo their whole brand
 Like with this. Yeah, how do we take away all of the sex appeal? Yeah, exactly
 They're starting to get there. That's for sure. They're trying
 With the row blocks hub. I mean, it's getting to the point where the whole everything in row boxes is gonna be branded like it is like
 You got a Wendy's on the corner with some virtual, you know,
 Put my Gucci's on. Yeah, like he's gonna go hit up get my happy nation on undies on
 Chipotle Tim's I still know how they're gonna feed me in the meta versus, you know, like yeah
 Do you would do you actually need food or is just another NFT like you're gonna have to kitchen maybe I
 Think maybe this is when they're gonna have like you could be hooked up to like a something that's feeding your
 You nutrients and you think you're eating it. It's like it's like a hybrid like the hybrid cars you like a little charging station
 Yeah, that's what it's gonna be exactly. We'll see acts is now involved too. So you can smell good question mark in the metaverse
 This is fun. Yeah, acts and fortnight to launch the misdiverse
 Mail grooming bread acts is hoping to catch the eye of the rapidly growing gaming community with the new activation and fortnight
 The immensely popular online video game the misdiverse as the activation is being called will be launched tomorrow and partnership with Booga a leading fortnight streamer
 This is great all these little gamers the misdiverse. I think that's what it should have been called to begin with
 It's great. Yeah, it's very smart
 Yeah, very layered. This is I mean
 So there's a there's a can like if you've played fortnight
 You know, they've got all these health ups and power-ups and ways to like you know get your power back and like rejuvenate when you've been getting your ass kicked
 um
 They happen to look like axe spray cans and so the brand caught on to this and is tapping into that was I think it's really smart very smart makes a lot of sense
 um
 And look you we want those kids smelling good because you know, you know, he wants a stereo tie
 The sticky kids coming out of the video grimy gamers. Yeah, well grimy gamers. They smell well. Yeah, back to you. I love it
 You know, it was um I was spring I was spring and the the pods taking a bath while you kept playing there you go
 Like yeah, so no sticky kid. I don't need a bath. You just need axe. That's right the misdiverse. I like it very nice and that's it for our
 Trends in the metaverse. I think it is
 Trends in the metaverse
 Sour patch kids taps twitch streamers for a flavor competition
 I love sour patch kids. Yeah, that's like one of my all-time favorite candies. I could see that
 I don't know why just get that sour kick just like sour sweet sour sweet gone, you know
 Bit sour bit sweet on the inside just like that's what they call me
 Twitch continues to boost creators and tie up with brands with its sour patch kids integration along with activating around gaming
 The campaign allows the candy brand to collect valuable first-party data
 It's consumers enter a sweepstakes by voting in the contest and buying limited edition boxes
 Of the candy campaign comes as the marketers continue to find new ways to connect with audiences and gaming and e sports
 you know
 No one wants to be marketed to all these brands have to find ways to leverage borrowed interest from other place
 And so it makes a lot of sense and look as long as I get some sour patch kids. I'm good. You're happy
 You know, you're set. I'm like yada yada yada. Where do I get the right?
 You'll eat them regardless of how they're being marketed, right? Yeah, not to be confused with
 What was the the baseball cards?
 The pale kids
 We
 Garbage pill kids. Oh, yeah, yeah, yeah, yeah
 Oh my god, don't not to be confused with those
 You're out there and you know what I'm talking about then then you if you know you know
 That's before your time. Yes. Yes. Well, well before your time. Yes
 Did you know garbage pill kids Nick? Does that mean that's name registering?
 Younger than I am
 Yeah, one of our lovely content producers Joel's in the room reminding us
 We're closer to the same age reminding to
 Mining us of the garage pale kids. There you go. Garbage pill is not garage, but it kind of looked like garbage pill kids too
 You're the same words. You're the same words
 But they were they were awesome. They were like is the weirdest combinations of stuff like like
 Garbage pill kids. Yes, you know, Google it look it up. Yeah
 Yes, then we have
 Edgewell debut Gen Z focused skin care brand field trip
 Dubbed field trip the brand is unisex and features on trend products with luxury
 Formulations at affordable price points
 Of all products are under twenty five dollars and are currently sold through field trips DTC
 Which is direct to consumer as on Amazon
 The direct to consumer beauty space has been on the rise lately as consumers recognize that they can buy their favorite products from a brand's website
 Instead of big retailers like Ulta and Sephora beauty conglomerates like L'Oreal and Estee Lauder have begun emphasizing a more
 DTC focused strategy for their brands and new intrants continue to crop up
 Get that Gen Z. Oh, yeah. What do you think about this?
 Are you a Gen Z? I think I'm like technically as a Lenny old. So I'm the end of a monial and beginning of Gen Z
 Yeah, when I hang out with anybody and they're like late teens. I'm like oh god. I'm old, but you know
 What do you think of this then? It's a right a little bit right in your wheelhouse?
 Yeah, I I like the direct to consumer
 I think it's you know, it's just easier and I prefer giving my money to like the company that I'm actually purchasing from as opposed to all of the
 You know the middleman if you will yeah
 Now are you gonna be are you picky on what you're gonna use for the your skin care is pretty personal
 Yeah, I'm I'm a total skin care snob. It's me mentioning how they
 How they match you up. They're gonna have like any AR VR stuff like you're uh
 You know skin types and it's all like all the products are clean as well
 Okay, which is great and you know, they better be clean
 You're gonna put it on your face
 Very funny vegan cruelty-free
 I say I put mud mask there. It is. Okay. You face mask guy. Oh hell no
 I'm just gonna get excited. I'm just glowing skin
 Just that self care self care. I need humidity. That's like this is the glow right
 It's just that sheen of the summer heat
 There you go
 But I think it's great and I'm sure we'll have lots of you know tiktok partnerships as well with us
 You know a couple things here like the d2c thing
 Was like all the rage last couple of years it definitely grew with the pandemic
 It's still alive and active, but it's still like but it's it's looping a little bit of it sheen because
 ad costs online have gone up and
 It's been hard for the d2c's to stay in competition with Amazon and Walmart and some of the other players
 And so it's gonna be interesting to see where this trend goes whether like
 Startup companies like this can
 Stay competitive, right? You know, obviously they got a pretty big backing with some of the brands and stuff
 So they can probably get there and and kind of you know get through the early pains of growth
 Do you think there's room for both
 Both kinds of models or do you think that one will eventually beat out the other?
 I think there's room for now
 Because the reality is even Amazon is struggled with supply and demand with the supply chain
 So there's stuff that you can't find there right and and
 What's happened is Amazon got too greedy and their costs have gone up
 So a lot of these companies aren't putting their products on Amazon right
 Me still a lot do I mean they're they're behemoth and
 But
 That you you're kind of seeing the battleground there between Amazon and the d2c stuff of who comes on the pendulum swinging the other way
 Yeah, and I don't know it I think they're going to be both. There's a room for both. Yeah, it's just really I mean
 Amazon just crunches the numbers so hard with in their shipping agreements everything else is so low
 It's just hard for the d2c companies to compete
 So we'll see where it goes you got to have but it helps when you have a differentiated product
 And to target Gen Z which is really we're seeing such a backlash against your big corporations with that generation my generation
 No, no
 I think that that's interesting to me that they're targeting specifically that age bracket because that's
 Where how they're going to be through mine. Yeah, so this number kind of didn't surprise me
 It's just
 YouTube reaches 1.5 billion users of shorts the short form video that is rivaling tiktok
 They said they reached 1.5 billion monthly logged in viewers of shorts
 It's short form video feature that launched in late 2020
 The focus on shorts is part of a broader broader trend and social media to challenge
 tiktok for the attention of viewers and creators
 Uh, everyone's trying to figure this out between Instagram and Facebook and you know, the algorithm with with uh
 with
 Which I think it's hard hard next article actually. Yes. It's time both together
 Facebook's like literally trying to change their algorithm to match the way tiktoks is pretty scary like
 It's like you can watch like yeah one extra second or something and they start matching you with like I like
 I did look at some golf stuff and like suddenly like the next three days like every other video is golf
 You know like they've got that thing dialed in pretty tight
 Well, and take like it takes about
 I don't know 20 minutes or so if you when you first download the apps for them to figure it out
 Yeah, cuz I it took me forever to get on tiktok so I was like everything
 Like my for you page sucked
 And a friend of mine was like sit down on your phone 20 minutes and yeah within 20 minutes
 You'll be addicted and that's exactly what happened and I have not like I
 My for you page is great
 What's kind of like if you're watching TV and it figured out exactly what you wanted to watch without like you know
 It is it really is and I guess in a way
 What's funny is the I watch we have YouTube TV and it does start to categorize certain things like programming that end
 The bar thinking what you might watch, you know, and it's interesting. I'm watching Andy Griffiths
 They think I'll like green acres. I mean, it's like, you know
 I have green acres
 I love green acres so much family. If you you must like the prices right there you go
 Fees in a pod. Yes, but it is it's nuts and then the the people who I will always see who I don't follow
 That's always interesting to me
 But it I can say this, you know, we've we've tried the YouTube's tough to kind of break through there's so many
 Outgrow those different things, but like I don't get on and I don't know if it's a younger generation
 I don't watch YouTube shorts. I don't either so
 You know, Nick you watch YouTube shorts regularly
 I do and I've been making some but the thing is you can only use 15 seconds of the audio
 Oh wow the music everybody else has like a man at or 30 seconds
 Interesting, huh, okay, it really does feel like they're just trying to give like your big youtubers
 A short form platform to keep it all within YouTube. Yeah, I don't
 Really get the point of it. I
 I get I get what they're trying to make the point of it
 But seeing how I feel like I'm in the middle of all this stuff, but I never get on it. Yeah, I watch YouTube videos like
 Oh, yeah, I watch tutorial stuff. I'm still more of the classical like I'm looking out how to do something
 I go watch video like, you know, how do I get this pickle jar open when it's been in a hot cabinet for you know 20 days
 How do I right, you know get away with?
 That's kidding
 No strike that strike that strike that read my lips
 No, I don't need anything. Yes exactly. So we'll see but everybody's trying to keep up with TikTok
 Good luck. We'll see where that goes, but then there'll be something else come along. Oh, yeah always
 Amazon back to our dear friends at Amazon gets into AR shopping with the launch of a virtual try-on for shoes. This just happened today
 Um, Amazon is tapping into augmented reality in an attempt to appeal to sneaker heads shopping at site
 The retailer this morning announced a new feature called virtual try-on for shoes. So creative
 Uh, that will allow customers to visualize how a pair of new shoes will look on them from multiple angles using their mobile phones camera
 Very practical. This makes sense to me. I like this great for shoes. Yes, but she's online is stressful
 You know, like looking at them getting all the angles like angles. Yeah
 Try it with an outfit. I know. This makes sense. I wonder if they tapped into our friends at, uh
 Oh, Allison for inchy. Yes, camera camera IQ. Yep. Yes. Hey ding ding ding. I remember you calls not completely going to hell like I thought it was
 You know, nah
 We blew you go now. This is cool practical virtual virtual try-ons, you know
 It's like it makes so great. I need so I think you're seeing more and more of this
 Yeah, and it just means I'm gonna buy more and more shoes great never have too many. I gotta love shoes
 So much there we have our news. There you go
 News trends social holidays. Yeah, oh milk jokes
 All you oatmeal drinkers out there. You'll never think about it the same. No, best of you watch the video
 We'll post Robert's recipe
 Yes
 Cool sweet deal. We appreciate everybody out there happy father's day to all the father's you're listening before
 Uh
 Shout out to Joel our good friend here and editor of the year
 Didn't do it out you. Yeah. Hey guys, you don't want to fund us the radcast.com search for oat milk search for all the highlights from today
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