The Week of August 11, 2023 Marketing and Business News: Why Podcasts Become A Source For Reliable News Coverage

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 You're listening to the Radcast,
 a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, August 11th,
 our weekly marketing and news on your number one
 marketing and business podcast in the US.
 What's up, my friend, Chris Hadson.
 What's up, man? How are you?
 I'm good.
 Happy Friday.
 It's ready to drop the news, baby.
 The number one.
 It's the last week we're at a trade show.
 I'm rocking the VK polo today.
 But I haven't word like a polo shirt.
 I wear two shirts in jeans.
 I've got my VK polo on.
 I'm feeling jazzy.
 I love it.
 Yeah, you gotta work once in a while.
 We gotta go to shows once while we can't you podcast.
 I know, last week, miss,
 I think my first not doing the news episode,
 maybe in three years.
 It felt a little weird, but it was good.
 We got to play an episode of Sean Whalen,
 one of my favorite episodes.
 Lions not sheep.
 I said it last week.
 I don't always agree with everything Sean says,
 but I sure as hell believe in his approach
 and his just foundational
 to put it out there.
 Hope you enjoyed that.
 And of course,
 we're talking news today, baby.
 You house Miami.
 It's beautiful.
 That's actually cool now.
 I don't see cool now, but we've had a breeze.
 Oh, that's good.
 I'll take what I can get.
 I'm ready for my September visit,
 waiting for the humidity cool off of it.
 So I'm not like a walk and sweatball.
 It's a steam room outside right now.
 Oh, yeah, steamy.
 Steamy in South Carolina as well.
 You are the way.
 The first article that hit the radar this week,
 sometimes things seem self-serving
 and sometimes they are, but this did hit the radar.
 And the article comes us from ad week.
 Why podcasts have become a source
 for reliable news coverages?
 Says audiences are turning away from traditional news sources
 due to sensationalism and extreme viewpoints
 and broadcasts news
 and declining trust and printed media.
 Podcasts have seen a 45% increase in downloads
 around news and reliable coverage.
 Not surprising, my friend.
 Not at all.
 That's why we've talked about it.
 I mean, when you're watching the news,
 like I turn it on and like the moment I do it,
 okay, let's see what's happened locally or whatever.
 Whether it's local news or national news,
 I just I can fill the spin doctor.
 Yes, whatever it is.
 And it's both sides.
 There's no no one's safe in this lashing.
 No, no, the only time I think I've got the news on
 is if I'm in a hotel and
 it's like you said, local or national
 miss maybe because we're marketing guys,
 it's so blatantly obvious to us.
 But just just made kind of an
 Ike feeling.
 Yeah, I just can't I can't take what you're saying
 serious, even if you're making a good point
 when I feel like you're completely spinning it.
 Yes.
 I think it's both ways.
 God, it's like even Fox News now, man,
 it's so obvious like some of the shit they do.
 And I'm I consider myself an independent.
 I think some of my business my business leanings
 and beliefs probably go right.
 Some of my like personal beliefs.
 But I'm squarely in the middle as far as I don't wave a banner or flag
 for either one.
 It's more just right in the middle beliefs.
 But damn, even Fox News.
 If I can drive me crazy, it's like it's too much division.
 Like it's just negative all the time.
 Yeah, exactly tired of it.
 So I just choose to not participate.
 But it goes on to say listeners seek unbiased
 and factual information from news podcasts
 valuing authenticity, get trustworthiness,
 news podcasts provide diverse perspectives
 and detailed information.
 They need to engage leaned in audiences
 who often listen to multiple episodes consecutively.
 We would be just fine if they replay the rat cast consecutively.
 I love that because look, everybody's their business
 and marketing news.
 You don't want to just hear about.
 I don't know for the next.
 What's the you have a go-to show besides obviously the rat cast?
 Not really.
 Actually, Patrick Ben David, value-taming, I like them a lot.
 Obviously he's a business guy.
 So I think he's I can't take newscasts for seriously.
 It's like that's all you've ever done here an actor.
 I want to hear from real people that are just like
 doing this for no motivation.
 Someone that's not sponsored by Pfizer, ideally.
 Yeah.
 And it's funny you say the actor thing.
 There are a few local guys in both in New York
 and then even around here that some that I love
 that are good guys, good people.
 And then there's a few that I've met
 that it's totally like they're an actor.
 Exactly like you said.
 And some of them know I've returned it all off.
 Like there's a lot of them meet them like,
 dude, just shake my hand and I'm normal.
 You're not selling me.
 You're not reading a teleprop or a story.
 Sure.
 Yeah, is there a teleprop or behind my head?
 Well, you're talking to me.
 Telling you script it exactly.
 It's unsolvable to watch now because it's so you know authentic.
 Yeah.
 Yeah, I don't believe.
 It's this thing, that's the scary thing.
 That's why everybody knows everything's going to hell.
 No one knows though it.
 Just trust what you believe.
 It's we're going to need the robots.
 A.I. is going to have to be the one to feed us the news
 because it has no slant whatsoever.
 Like non bias.
 Yeah, no motion.
 The motion.
 Just bullet points.
 Today, it rained 1.4 inches.
 There was absolutely no car hex and no issues.
 But it did rain 1.3.
 I'll take that.
 Give me the data.
 So instead of the weatherman like blowing acting like he's blowing sideways
 with people walking next to him.
 It could new and six inches of water like I do.
 I think at this point, people have seen clips like that
 the behind the scenes and they're like, okay,
 this is all kind of sensationalized.
 Yeah.
 If it bleeds, it leads.
 That's how it goes.
 But it's either it is all that.
 Like that's almost why I don't watch to the cool news.
 It's like some tragedy.
 Someone died.
 Or how bad the weather is.
 That's like I can tell you.
 I can say to someone yesterday like one last time you saw a positive
 like some guy rescue puppies.
 And I follow pages like that.
 There's one call that I think takes good news on Instagram.
 It's a feel good stuff.
 Or it's like, all right, I like this.
 Give me something to make me feel happy.
 Yeah, there's some goodness.
 Next article also comes from at age.
 PepsiCo's Flamin' Hot puts fans in stunt cars
 for hair raising fast and furious auditions.
 The campaign drew 10,000 hopefuls over many months,
 but only one to call my fast ex-inspired card.
 Are you a Flamin' Hot kind of guy?
 I am not.
 That's how we are.
 I am definitely not.
 Not a big Flamin' guy.
 But for a little bit more mild taste.
 Yes.
 You go a few different ways.
 But Flamin' Hot to brand.
 Do you like Flamin' hot stuff?
 Like chips?
 Flamin' Hot?
 No.
 I like flavor and a little bit of,
 if it has a little spice, but no, I can't.
 I just taste hot.
 Yeah.
 All right.
 I like certain things.
 I think they've got a little overboard.
 Yeah.
 I'm not going to drink it.
 They had a Mountain Dew that was Flamin' Hot.
 I kept trying to find one to taste it on the rack.
 And couldn't find one locally.
 But the, I guess, Pepsi.
 I'm imagining this might be their Mountain Dew
 because Mountain Dew's part of Pepsi.
 So I don't know if it's all part of the same thing
 or Pepsi's about Flamin' Hot.
 I just thought, you're trying to drink something
 like your whole throat's on fire.
 I just don't know that's fun.
 That's not appealing to me.
 Like if it's on food, hot sauce, sure.
 But like, I don't need a spicy beverage.
 Yeah.
 I'll say this from a braining standpoint, though.
 The tie-in for Pepsi and Flamin' Hot.
 Fast and furious.
 Like it all plays into this machismo brand.
 Oh, I keep the hot stuff.
 I can go fast.
 So it's a nice brand to make sense.
 And 10,000 hopefuls.
 I'm like, where do these people come from?
 They're sitting around waiting for these kind of contests and stuff.
 So it's...
 That's what I literally thought when you read it,
 I'm like 10,000 people.
 I've never heard of this campaign.
 That's where I'm like, where are these even,
 like, what are these people here about this?
 Yeah.
 I never got into the Fast and Furious franchise, though.
 I have not watched the single one of those movies.
 I've someone's listening to DM.
 Ever?
 I'm going to get DMed and go,
 you fucking see one of those movies, man, they're awesome.
 Yeah.
 I have it.
 I don't know.
 You're missing out, dude.
 At least the first three, I definitely was a fan.
 Okay.
 But I don't know, they're on like seven or eight now.
 I don't know.
 You like Vin Diesel?
 I can't particularly say he's a huge fan.
 But I remember, I think I was in middle school and it came out
 and I just thought the cars were so cool.
 And I just was into it.
 God, they've made a lot of money on that franchise, though.
 That whole career.
 Your whole career is made by that, like, that sort of thing.
 You take on like, it's own persona.
 Like, it gets popular and then you get 1,200 sequels
 and action figures and everything else.
 You talk about marketing machine.
 Like that whole thing.
 Yes.
 What's something takes off and has that kind of arms and legs
 to get into other thing?
 There's a perfect example.
 Pepsi's tying into that.
 They're getting pretty checked from all that integration.
 And then they get more awareness for the next movie.
 Barrowed interest based.
 That's right.
 Compounding.
 Just ride the waves.
 Compounding.
 Barrowed interest.
 All the Ryan offer marketing playbook.
 But even Pepsi does it.
 It's the largest brands.
 They must have sold it.
 I'm here.
 I then they saw it.
 I did it for Coke 15 years ago.
 And I'm kidding.
 They actually like the CMO of Pepsi a lot.
 I'm forgetting his name and I feel bad.
 But he's a really cool guy.
 They're marketing, I think it's better than Coke's.
 But I like Coke.
 The product better.
 It is what it is.
 Yeah.
 Either Coke or Pepsi guy.
 Or girl.
 True.
 Or there then.
 The don't even go there.
 Flaming hot.
 I'm going to jump to the sponsor of the day, which is VK.
 Always.
 We got a couple new products.
 Been talking about.
 I used this before I came into the studio in this ship.
 My tennis elbow worked out pretty hard.
 The old man went hard today, Chris.
 And my tennis elbow was flaming up.
 And you got to cool it off with the CBD spec.
 Full spectrum roll on.
 About four times stronger than anything else on the market.
 4,000 milligrams peppermint.
 Sit.
 You get the cooling effect.
 And then you get the numbing effect.
 I'm in the num zone right now.
 It's nummed out.
 I'm in pain free sitting here working hard on the show.
 Luckily I didn't have to do any curls.
 I was sitting here.
 I'm definitely going to throw some on my neck later.
 I do a little back workout yesterday.
 I'm feeling a little tense.
 So I'm definitely going to be utilizing that.
 Get your muscles to rub it in.
 I know.
 But
 Jennifer help.
 If you've been looking at my stories,
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 I'm holding a limit edition version that's not even hit the shelves yet.
 It's strawberry right now.
 We got pimp pomegranate and lemon available at take a vacay.com.
 That's V.A.Y.
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 The only way to take a vacay.
 And yeah, getting some good reviews.
 The natural way to relax, Chris.
 It calms you down.
 You still have a good day.
 But you're not in outer space.
 That's the key.
 So we're all about.
 Said it told me earlier, like,
 enough of the ingredients that you feel it.
 But not too much that you get the anxiety or the issues that come with it.
 So we recommend half a dose of one of these guys.
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 Take a vacay.com.
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 We've got some new videos coming up from a podcast episode.
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 So you can also listen to that podcast that Chris and I do.
 The vacay podcast, V.A.Y., C.A.Y.
 on Apple, Spotify, Google, Amazon, anywhere you're listening or choose to listen.
 And if you wanted to just bump around and listen to the show four times,
 but on four different platforms, we won't hate you for it.
 It helps our numbers.
 We got to get those ratings up, baby.
 Got to.
 Got to be out to traditional news.
 We're coming for you.
 Yeah, exactly.
 Talks.
 Traditional news is going to talk about vacay.
 No, they will not.
 We're making.
 We'll sell you some veggie fruit capsules, maybe, but no vacay.
 That's right.
 Who said that doesn't work?
 We're taking the alternative out of alternative wellness.
 Advay K.
 That's right.
 On the radcast.
 Last week, we had Alex Irwin.
 If you're an e-commerce, you're trying to get ahead.
 Go listen to that episode.
 All the short cuts.
 The blueprint.
 He's an amazing guy.
 He was the former chief marketing officer.
 Alliance not sheep.
 He took them from $60,000 in revenue to $20,000 in revenue.
 Huge.
 True genius in the space and very down to earth.
 If you haven't seen, that's going to be an evergreen episode.
 A lot of what he talks about.
 We had a really nerdy conversation, Chris.
 It was two marketing dudes getting geeky a little bit for a second.
 I had to rain his back in.
 I like that.
 But I like that.
 He was awesome.
 Good guy.
 Now, the founder of Paylay Crystal Jury.
 Go check that out.
 Got some crystals on there, man.
 I'm like, the crystal thing.
 The Spencer Pratt's a good friend.
 Spencer and Heidi.
 They've got Pratt daddy.
 We've helped them with some marketing stuff.
 And they crush it.
 This guy's in back.
 Do we need to be in crystals or something?
 I think we do.
 I have some sitting right behind me.
 And I've I know some people in the business that do very well.
 Like you and
 maybe we need some vacant crystal collection.
 He plays, right?
 The vacant.
 I think it does.
 Collection.
 It brings the cheat.
 Some bracelets, maybe.
 Yeah.
 Bounce your shotguns.
 Put some in.
 You get access rising.
 AP could put some of our crystals in there.
 And they can AP collab.
 We're ready for it.
 How are that?
 That's AP.
 Give us a call.
 We're ready.
 Well, it's you have first dibs for even hit the market.
 Yeah.
 But next week.
 Devin Klein.
 He is a founder and CEO of Burn Boot Camp.
 Hey, talking legit dude.
 He was intense and awesome.
 And I still I told him I was going to go work out at the gym.
 I haven't done that yet.
 I knew I'd get a burn in.
 You're reminding me.
 You're gone.
 Have you seen their stuff before?
 Burn Boot Camp?
 Like that blue logo and stuff.
 It's gotten pretty.
 I haven't seen it.
 You like one of the faster like boot camp places.
 I would imagine there's got to be one in my head.
 Oh, for sure.
 I just haven't.
 There's a berries across this tree.
 But I have not seen.
 Oh, yeah, berries boot camp.
 That was New York.
 Yeah, I started.
 Very cool.
 Yeah.
 But.
 Devin's crushing it with Burn Boot Camp.
 He's a good marketing guy as well.
 Enjoyed talking with him.
 That's next week.
 And we'll be heating up with new guests.
 Cameron, my new assistant is about to be rocking it.
 She's going to be bringing in all the big timers.
 She's sitting here like looking at me like I'm going to kill him.
 The pressure's on baby.
 No pressure.
 Yeah, no pressure.
 Yeah, keep tuning in to your number one source for marketing business news.
 Thank you on Apple podcast.
 We appreciate it.
 We had over 700,000 downloads in July.
 We're kicking off August hot.
 So stick with us.
 We appreciate it.
 In some other news,
 I like this.
 I love it when digital brands use traditional media.
 Inside TikToks out of home,
 marketing approach as it expands further beyond mobile.
 The social media platform was partnered with several digital media networks
 to push large and outdoor digital campaign.
 It's so fascinating to me as much as we think.
 I mean, everything is online,
 but we still live in IRL in the real world.
 So you still have a driving around and doing shit.
 And outdoor boards still work people.
 Reaching frequency, baby.
 You know, you reach people?
 It's the thing that they see.
 They're driving every day.
 They still build boards.
 You make an impression.
 And even TikTok, TikTok is going mainstream with an outdoor board.
 I mean, I feel like they're making a run at YouTube.
 Yo, for sure, YouTube's almost like another stratosphere,
 which is, I don't know.
 But it's a staple in everyone's rotation for sure.
 But what TikTok is doing is they're carving out.
 It's kind of like I did my whole piece on thread lightly with threads.
 Threads will never be a mainstream mainstay app.
 I don't think it'll go away.
 I think there's too much money involved.
 And people will use it to have old it will get its own specialty uses.
 But it's not going to be a mainstream top three app,
 like Instagram, like Facebook.
 And now what TikTok's done is they're carving out a seat at the mainstream
 and not just a contemporary kid's app or something.
 It's way bigger than that.
 And when you start running outdoor boards,
 my heart sings a little bit.
 Because people had to go traditional media is dead.
 Traditional media is, unless people are dead, it's not dead.
 Because people are still driving around.
 Now the newspapers are dead, other than online.
 Because I'm not going to buy the newspaper because I get my new source.
 They were ill.
 But as long as I'm still driving around and there's signs on things and messages.
 Very much alive.
 I drove by a bus stop yesterday in the ad.
 Just said boring ads still get attention.
 And I looked at it.
 I read it and I'm like, all right, proofs in the pudding.
 They're right.
 They got me.
 I posted it on LinkedIn today because a girl posted an article like,
 I forget what it was and I made a response.
 I'm like, look, we've been trying to convince ourselves
 in the digital age here that awareness doesn't matter.
 That you can just run an ad with an offer and a deal and people will buy it.
 But if people aren't aware of you, they don't have intent.
 And you haven't built a relationship with the brand
 or familiarity and that takes reach and frequency.
 Reach the number of people to see your message.
 Frequency how many times they see it to build and push people down.
 Whether you want to call it a funnel or a cycle.
 Whatever the hell you want to call it.
 I don't care what your mechanism is.
 Awareness matters.
 And this is what TikTok's doing.
 They know they're getting more mainstream.
 But they want it to stay in your head.
 They want you to go, oh, okay, I need to get back in the ad.
 And they get more reach and frequency in an out-of-home presence
 and getting just people that aren't online all the time.
 Because they've got that capitalized.
 They've got the 13 to 27 market.
 Those people are online.
 But as they try to move into that 35 to 65 range, that's a big range.
 You got to hit them where they are.
 Now they might be on their phone texting and driving.
 That's another problem.
 But none of us ever do that, especially me.
 Never.
 Never.
 That's just scary, though.
 You know what people do in that?
 Like, how was it like driving this morning into the work?
 And I was like, there's six people in their phone.
 And I'm like, how are everybody not bumper car?
 Dude, you're on the interstate.
 And you look at the car next.
 You're going to 80 and the guy staring at his phone.
 You're like, good lord.
 I don't know how it's up.
 And we're all guilty of it.
 We're all guilty.
 Yeah, I do it sometimes.
 But I'm like, but I'm really good at it, Chris.
 I'm not worried about me.
 I'm worried about everybody else.
 Exactly, right?
 It's never going to be me.
 It's everyone else that's the problem.
 But I admit to doing it in none of it's okay.
 But I don't, I like to think I'm not that guy that's going through a busy
 intersection.
 And like, we clearly see guys the one time you shouldn't attention.
 I've seen dude swiping on Tinder on the interstate.
 And I'm like, can you not wait to get home?
 But he's really not.
 That's why he left.
 Literally.
 And we were all right.
 We're better about it.
 It's right or I'm married.
 I've been out of that game for a while.
 It's right or left.
 Good.
 But it's right or left.
 Yeah, your name.
 Right is yeah.
 Okay.
 Left his name, which I'm not even on it.
 But I had my time and we're Tinder for you.
 College graduated now.
 The better apps.
 Yeah, there's better ones out there now.
 There's a more experts.
 Farmers.
 What's it called?
 Farmers online.
 Yeah.
 I knew you'd thank it up on there eventually.
 You got to tree in the background.
 You're a good farmer.
 Find me a nice farm girl.
 It would be perfect for you.
 Go go my own food.
 No natural.
 All right, boy.
 I just looked at the national to get to some social media holidays here.
 Today's national suns and daughters day.
 I'm like, my kids get this national suns day every day.
 I'm our house.
 Like I mean,
 this kids don't need anything else.
 What else?
 Like sons and daughters day.
 This is the like the most woke day of all time.
 It can't just be sons.
 It's got to be sons and daughters.
 I'm surprised it's not two separate days on the side.
 I think you're 99% sure there are separate days.
 But they had to combine them too.
 So they did a combo day too.
 This is homework, man.
 Homearts planning this shit.
 They want us to buy another car.
 I'll be damned if I'm my kid.
 Another card for son's day.
 Yeah, spoiler on.
 They don't need that.
 They go to David Buster's every day every week.
 Is sundaard.
 His legend status at the offerdouse.
 I'm waiting on my gold card.
 Dave Buster should be listening.
 I think she's sponsoring this damn show.
 How much I should.
 Chris, you've been there.
 You've seen that bill rack up.
 You know what I'm talking about.
 I'm seeing you run it up.
 You guys go in on mission and it's no joke.
 You're your competitive family.
 I was texted.
 Yes.
 The 13th is international left handers day.
 Something shit that gets celebrated is dumb.
 Yeah, it's dumb.
 Anyway, finally today.
 Taco Bell takes Taco Tuesday victory lap
 by offering to pick up the tab.
 Taco Bell is teaming up with doordash to pick up the tab
 on Taco orders placed with participating Mexican food vendors
 on an upcoming Taco Tuesday.
 It follows the chain successful
 petition or petition
 to pressure Taco John to relinquish
 the Taco Tuesday trademark
 which they select successfully have done.
 And can now talk about Taco Tuesday.
 Thanks to LeBron James and Taco Bell.
 Are you big Taco Tuesday guests?
 I love tacos.
 It doesn't have to be on a Tuesday.
 Yeah, but every day can be Taco day
 for me.
 I love it.
 It's not really a bad day.
 I don't want to limit myself.
 It's just it's fun just saying Taco Tuesday though.
 It is Taco.
 I just who's dead.
 I didn't know someone had a trademark on it.
 That's interesting to me.
 Yes, they do.
 Taco John's don't run the fun for everybody.
 Taco John's has a trademark.
 Let the people have what they want.
 Yes, exactly.
 Be on the lookout for that.
 You'll get free tacos.
 At any of your local places,
 it sounds like not just Taco Bell.
 Yeah.
 Speaking of somebody that is good, Mark,
 and they always love their shit.
 They're always getting
 they've always done great.
 It's in my mind.
 So I think Gil Quiro Taco Bell
 that little Chihuahua like 15, 20 years ago.
 Still sticks in my mind.
 I run for the border.
 I liked I can see why it's not still in play.
 I don't recall that one.
 But I like the word of that was their tagline.
 Was that was pre current time.
 When the first came out.
 It was like run for the border.
 That was it.
 I love that.
 Fucking awesome.
 Yeah, so good.
 And they scrapped it.
 I might disrespect.
 I got to be a little bit more politically correct nowadays.
 And in the point was they were the border.
 Not that literally.
 But I'm sure someone scared him out of that.
 Yeah, of course.
 So they didn't want to make building up a wall
 in front of their store.
 You don't even get any in the way of their tacos.
 There you have it.
 Short and sweet news segment for today.
 Everyone.
 It's still a little bit in the summer.
 Some of the more exciting news starts to come later.
 As some of these brands, all the brands,
 CMOs and everything else is going on.
 Come off vacation.
 Like everybody starts waving up and suddenly
 like everything happens at once.
 We had a few Tesla and Elon Musk news,
 which we'll share next week.
 There's a few other things I'm going to talk about with him.
 But I'm building up my point of view.
 I want to see what he does here.
 He's taking X.
 The rebrand.
 I think he's got something planned.
 And I think there's a reason he's doing this.
 So he's carving on the category.
 Guys too smart not to.
 I don't know if I'll have to completely growth throwing away
 all the equity that he had in Twitter.
 But at the same time, if anyone's going to do it, he can.
 I'm thinking nobody's reading over the brand name.
 But we'll talk about that next week.
 To find us the radcast.com search for all of today's content.
 Of course, our sponsor.
 Take a vacay.com.
 Plant based premium wellness products right to your door.
 Straight from Chris and I.
 We appreciate everyone that listens.
 For Chris Hansen, live in Miyami.
 I'm Ryan off your host.
 We'll see you next time.
 The radcast.
 To listen and watch full episodes, visit us on the web at the radcast.com
 or follow us on social media at our Instagram account
 v.rad.cast or at Ryan Altered.
 Stay radical.