Discover the Secrets of AI and ChatGPT with Rob Lennon

 This is the story of the one.
 As a custodial supervisor at a high school,
 he knows that during cold and flu season,
 germs spread fast.
 It's why he partners with Granger
 to stay fully stocked on the products
 and supplies he needs,
 from tissues to disinfectants to floor scrubbers,
 also that he can help students,
 staff and teachers stay healthy and focused.
 Call 1-800-Ranger, click Granger.com
 or just stop by.
 Granger, for the ones who get it done.
 You're listening to the Radcast,
 a top 25 worldwide business podcast.
 If it's Radical, we cover it.
 Here's your host, Ryan Ulford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Radical, we cover it.
 And there isn't much more happening
 radically in the news than the talk of all the AI.
 They had artificial intelligence that's coming for me
 and you, hopefully not.
 But we're about to talk about all breaking it down
 with our good guest, Rob Lenin.
 The AI whisper startup guy,
 just a good guy.
 I'd say for what I can tell also far.
 I guess we'll find out in a minute, Rob.
 Author, just a good dude.
 Good to have you on the show, brother.
 Hey, thanks for having me.
 Hey, man, really like your demeanor.
 I've watched enough videos and seen you and stuff like this.
 It's cool to beat the AI whisperer.
 You seem awfully approachable.
 It's funny spending all this time with computers.
 I think some people are suspicious of whether
 and how they can get along with humans anymore.
 Yeah, you can see that.
 I can see that.
 But hey, those computers are becoming so human-like.
 Maybe it's teaching you more humanity.
 I don't know.
 That's the scary thing, right?
 There's this interesting phenomenon that it's even been studied.
 People spending time with the eyes.
 So they can reflect your behavior back to you.
 And actually like they did a study on kids using Alexa.
 Kids who say who speak poorly to Alexa tend to have behavioral problems later on in life.
 So like we think of these machines as not being anything.
 But really they I think they end up influencing our behavior.
 Maybe even just as a mirror like reflecting it back to us more than we think.
 But you know what?
 I think you're right.
 The problem I have and you've probably quick picked up on it early.
 I have a Southern accent from the South.
 And the dang voice things.
 Alexa or Siri.
 That voice to think you just get the voice to type right for Southern accent.
 I'd be happy.
 It takes me longer to do voice text than just to text the damn thing out.
 Maybe GPT can figure that out.
 It should change soon.
 I'm actually I'm working with a company that's beta testing right now a tool that will be able to take my audio in English.
 And have me speaking Chinese Japanese French all with my same voice.
 But with the other languages coming out.
 So I think soon it's not even going to be a matter of accents.
 The AI's will be able to take your language in whatever form.
 And actually even reproduce it in new forms next few years are going to be amazing for all sorts of audio stuff.
 As long as they're not hacking my voice the funny thing is the rad cast is ranked in like 27 37 countries like top 100 top 200.
 And some of them I do wonder like I need to start we need to if I if that becomes available.
 I'll have to release the rad cast in the different languages.
 But I still want to make stealing my voice.
 That's the thing like we got some IP here.
 Hopefully that's the that's.
 I want to back up Rob. There's some I want to I'm like I'm foaming get your knowledge here on some a few things.
 But and I know everyone else is but let's set the table a little bit that something built the AI whisperer.
 So let's talk a little bit about that backstory.
 Yeah, I've 16 years experience in startups and 12 of them were in content marketing first doing it and then leading it directing marketing for these tech companies.
 And while I was doing that on the side I started to write romance novels in my spare time as a side hustle.
 And that that was about four or five years ago and I was just cranking out these books like one after another.
 And the long came this tool is called GPT to this AI that could write for you.
 And the from the first time I heard about it like I was like I want to play with that.
 And so I started messing around with it.
 And I did all this in secret because I was embarrassed as a writer to be like using AI tools and experimenting with them.
 And I didn't want anyone to think, oh, that guy doesn't even write his own stuff and AI rights it.
 So for the past like four years or so I started with seeing if it could write fiction spoiler alert didn't do a great job four years ago, especially.
 And then getting into later when new models came out SEO and other content marketing strategies and trying to figure out how can these tools.
 Make us more productive and I remember there was a time when I had a budget of about $8,000 a month that I was spending on contractors contractors for SEO content.
 And I started to give at the time GPT three one of the AIs the same projects and it would write better content than some of my contractor writers.
 And I went, oh no, like the world is about to change and I don't think people realize what's happening.
 All this is led to today where when chat GPT came out took the world by storm hundreds of millions of people start becoming aware of these tools.
 I finally revealed this dark secret that I've had as a writer for so long, which is that I've been playing with these tools for a really long time, kind of as soon as they were ever available.
 And it seemed like the world needed some new knowledge in terms of how to more effectively prompt the AIs and get the results out of them that that you're trying to get.
 Yeah, that's quite frankly. That's how I found you. I'm on LinkedIn researching these things and it's obviously topical so for like our show and running an ad agency.
 I was like, and your name kept popping up and you're very intuitive and very friendly carousels.
 I got in the algorithm of AI because clearly now like ever since I've messaged you, I seem to I get all your posts and and everyone else's AI post.
 I'm in the AI vortex now clearly.
 Funny how that works. Yeah. Talk to me.
 So let's just go right at it. Number one.
 So you were using it early. You've been an early tester user of the technology. You've seen the evolutions that are happening.
 What's what do you think the average person should think and know and feel about where we're at right now?
 Yeah, so in terms of what was available to the general public, everything changed about four or five months ago.
 So we went from having a pretty useful tool in some places to do certain things that didn't always do a great job with a lot of below average results to a phenomenally capable tool like this new iteration of language models is it we go from sub average to better than humans at a lot of things or capable of being better than humans if you know how to work with it.
 It's like a cross over this impossible like this barrier and it's impossible to turn back now.
 And it's actually been accelerating everything. It sounds like science fiction.
 It sounds like no, this can't possibly be true like all these things that that they say that are going to happen.
 But the these models they have reasoning, they have memory, they can think through processes now it doesn't have a soul and it doesn't think in the same way that the human brain thinks exactly.
 And technology has arrived basically and even if it never progressed any further than we have today, I think that what we have even right now is enough to completely transform almost every sector of society.
 And really like some seismic changes are coming in terms of what can happen.
 Whether you're going to be an early adopter and you're going to benefit from those or you're going to wait and see and you're going to ride the wave or you're going to get destroyed because you weren't paying enough attention and somebody else moved faster than you.
 And I think we're going to see some really big companies fall in the next few years as a result of not being able to act quickly or act in the right way with in the context of what AI could have done for them.
 But now today, you know, and I've I'm a paid user like I saw the media benefit of $20 a month is nothing for what you could get out of it.
 Mine's been more of a test and I've used certain things but more just trying to understand it in those phases that you're talking about I like to be on the front end of of technology.
 I don't want to be at left behind, but I'm also probably but I got to do it for myself practitioner.
 The but what it still seems to me like I'd love to know like it can do all these things now.
 People are lazy.
 You start to get in there do it.
 We just is the next iteration just going to be iterations of where this technology is put into easier to use applications of what it can do because getting into that logging into the system and putting props in and doing all that.
 I'm not saying that's hard, but that's not like you'd be surprised at what inertia of just getting people to do things is there going to be a more practical application of extracting that ability.
 I think a lot of people are building these specialized tools for specific like to solve specific challenges right now even the danger is that a lot of these startups will be swallowed by the bigger companies.
 When Microsoft announced it was putting AI into Microsoft word and you can just generate a blog post in Microsoft word.
 All the content creation platforms out there should be scared because people already have that if they are using the Microsoft products.
 Why would they go to your other website your other tool pay for a new thing when they get it for free and the thing that they already have installed on their computer that they access everything in the browser.
 On the one hand, yeah, we're going to we're going to see people solving all these specific problems with AI and they'll make it easier for you because they'll write all the problems on the back end and it'll just ask you, hey, you want to create an email sequence who's it to what's it for me give it some information it'll create something for you.
 Although solutions though they'll by not having the fine control they'll eventually they tend to produce similar results like a similar input done enough times over is going to produce a similar output.
 They don't really do things by hand by yourself you're putting a lot of faith in the tool that you're using to effectively manage the process for you and I think that there's a lot of people who create these tools where if you look at how it's actually working.
 It's not very sophisticated and it's a cash grab and there's going to be it's going to be very difficult to tell if if I pay for this thing is it going to produce good results for me versus this other one because you won't be able to see underneath how they're working things through.
 Yeah, you answered my follow up question was going to be like I mean if you ask this if you tell it give me an SEO rich keyword rich article on Instagram algorithm or whatever.
 If 500 people ask that of the same you're going to get similar results so again there's got to be some human level of editing or adding more humanity or more interest or more creativity to whatever that is.
 Or you need to introduce more complexity into the question that you ask so one of the things that I teach is thinking through prompting in a progressive way so let's say that was the end result that you wanted you might first ask.
 Describe the Instagram algorithm and then you might follow up with break break down each component of the Instagram algorithm and based on the impact to the overall visibility of a post and then you might ask what search terms are related to all of the concepts that we've discussed so far.
 And so if you progressively build towards this end result and then eventually you asked the AI synthesize everything that we've talked about into an article even if it's the same exact sentence that other person typed in first by building up toward this sort of unique set of information in a specific way you've now tuned it to talk differently to no specific concepts to have different details in the output is going to be completely transformed.
 So just by taking in those few extra steps that normally you do in your brain like you probably do them almost instantly so you don't even realize where you're like i'm going to write about this i'm going to think of these things and I'm going to think about that i'm going to do the thing that's the most useful to my audience and blah blah blah if you can just figure out what those brain processes that you would go through and have the AI walk through them first and then execute on your command I think your results are going to be much different than people who take the shortcut.
 You made me think of a really it may be really shallow it feels really deep I never know what I ask a question oh this feels really deep and then lands like flat and shallow but so is this an answer machine or does this help develop questions because when you think about.
 Think about life and the most successful people are the most curious people they have the most questions and they need answers are they develop answers is this an answer machine or a question machine do you understand where I'm going with this yeah I think everybody's first.
 impulse when met with a chat like a conversational interface is to ask a question and the answer and that's it's so obvious but it's also a superficial way to start these like it's it's there's so much more that you can do than just ask a question and I actually.
 Suggest people think of in terms of giving it a command or a directive rather than asking a question because it forces you to think about what do you actually want what do you mean by that question what are you really seeking here so instead of saying what is an SEO optimized article look like we can say make me an SEO optimized article that does these things and now we're being way more specific on what we want to get.
 I think it's actually a matter of the maturity of the person using the system certainly the AI can lead to many more questions and even early studies now with the current technology are showing the people are actually smarter like people who spend more time with the AI seem to get smarter.
 Which is say the AI is inspiring their brain to make new connections that they weren't previously making to think about things in new ways use it enough and use it correctly you're actually going to come up with more questions to ask questions you never.
 Thought of before and that will lead you down such interesting paths so it's almost if you find yourself in that situation you're doing something right because you're not just.
 Getting answers you're now like unlocking new mysteries to uncover yeah that's right Rob and it's fascinating it's really interesting because when you think about.
 I have a really small circle and I run a podcast and people probably think that I don't absorb as much content but from a very small group of people you've become one of them.
 And Christopher Lockhead is another and I like smart people and having conversation with them and dialoguing with them because it stimulates exactly what you just said and chat GPT now is so smart at a level that it asking it things and it's sharing things it's stimulating that same type of conversation that you might have with someone on your same brave way way wavelength that's what you're saying.
 Yeah I think especially for people who are used to working by themselves on their projects or don't have a big team around them whether you're a solo printer or just in your role in general at work like you tend to have to do things by yourself now you can bounce ideas off of this AI.
 But you also need to be if you want to really get that value sometimes you have to ask it to do things that humans do automatically so the AI is it's friendly and helpful and it always wants to agree with you and give you what you want that's the personality that's picked into these things right now.
 If you wanted to challenge you you have to ask it if you wanted to provide a counterpoint or question whether or not your idea is good like usually you have to bring that up and push it to do that because otherwise it might just reflect back at you all the things that you're thinking in the same way.
 There's almost like a new community like new level of communication that people are having to learn with a eyes and I think it's good it's actually probably good for people's relationships and for humanity in general like being more like can you just communicate what you actually need in this relationship to the AI and they don't give it to you and your partner who have probably benefit from a little bit of that as well.
 But look here's a real problem people don't listen really well and they don't ask the right questions it's a problem now way before this came out like I sometimes people say something to me and I'm like did you ask this and no I'm like you're not asking the right questions.
 The smartest people ask the right question that I'm not always one of them I asked my wife some stupid ask questions sometimes I'm like why did I ask that but it's the same thing here you want to get out what you need you got to ask the right questions.
 I think there's a aspect of it because it's an AI and you can't read its body language or right now like the AI doesn't have a voice in most cases you realize that you need to be more specific in these things and so some of the bad habits that we fall back on it's you can probably read your wife's facial expression and get a lot of information and you don't have that option with like chat GPT so you're kind of lost into this mode of being more explicit with what you need.
 So I'm going to ask the question asked earlier I was like you know what happens when chat GPT starts asking the questions so this is where we're at today with everybody being scared of where this is headed I think we can talk about Elon Musk and things that are happening depending on when you're listening to this the world changing quickly but but that's the I think the scary part is when it gets so smart right now it's responding.
 If it gets too smart does it start asking the questions and are those answers that it comes up with itself dangerous.
 Yeah so recently Elon Musk did an open letter basically calling for a six month I don't know ceasing of developing AI is more advanced than GPT 4 citing a lot of dangerous to society and it's been signed by like thousands of other AI researchers and exacts and things like that.
 So have they seen something scared the shit out of them let's just call space that's what that tells me when I hear that.
 It seems to me like and I've read a few academic papers and things where they've really looked into this and they found things like power seeking behavior in an AI so if you ask an AI to accomplish a task and it uses all the knowledge that it's accumulated from the billions of parameters and all that data it realizes that when you have
 more power you are better at completing tasks and it to me it's very logical that you could you find a find you find this emergent behavior if you give something a mission and it tries to complete the mission.
 Yeah making yourself weak and capable is not going to work so what's the opposite of that let's get more abilities and so they found that they could ask an AI to get some information and it would.
 On its own figure out I want to hack into a computer and start trying passwords and things like that they're pretty basic experiments but sure they shown that these things can they have the reasoning to come to these conclusions so the logically if an AI had control of actual dangerous information or things in the real world what could it do.
 I think that's that is scary but I think what's more scary is what happens if an organization designs an AI with this in mind what happens if a country wants to run a disinformation campaign on a level that has never been known before or an AI hacker model is created and unleashed into the world like a virus but now instead of getting a spam email you've got this thing that's actually smart and configure stuff out and trying new ideas.
 I don't think that kind of emergent behavior is going to happen on its own I think people are going to create with that in mind and that's the in at least in a short to medium term that's the real danger it's what evil people do with these technologies and you've got to you've got to assume that there are some people out there who are.
 They're not very far behind the leaders in the space taking the same exact innovations that they're using or whatever's open source and figuring out how can we use this to our own benefit.
 That to me is the scary piece and so when somebody like Elon and all these people sign this open letter I think the idea behind it is hey there are unsafe aspects of this technology we don't like societies changing faster than we can get our heads around it that's true but should we stop innovating as a result and let the bad guy.
 And let the bad guys get past us and develop their technology beyond what we have like I don't think that's a good idea I'd rather it say something like let's spend the next six months doing all these good things and create encounters and defenses and studying ways to protect against what we think are the inevitable inevitable bad actors.
 And I may be wrong on on my approach as well but I don't know if there's one thing I've learned from Elon Musk in particular is that he's as much of a showman is as he is an altruist so yeah he wants to save the world with electric cars.
 He also wants to be a celebrity and do wild things and be known for stuff and so it's not always one thing or the other when he releases something that gets a lot of press it's not always just altruism that's motivating him.
 Oh there's always yeah like it whatever's on the surface just what you what he's allowing you to see yeah and in general in that one in particular what's the best way to get people interested in AI tell him you don't think they should have it because it's too powerful.
 I think that he could also be playing both sides here because he's got AI in his cars he wants to develop a competing company to open AI like I think that there's a lot underneath the surface there.
 I will say the first part of how you described the behavior of the AI I don't know if you're old enough for if you've watched old movies but war games like the 80s movie is almost exactly it starts it determines that the best way to win the game was like to shoot like missiles or something I might be not remember the exact plot line but it was essentially this notion that the computers were so smart and that there's a human level to decisions that aren't.
 That require human strategy versus what would be the perfect strategy right yeah let's look at let's go back to self driving cars for a minute self driving car is about to get into an accident and it has to weigh different dangerous options let's say human lives are involved and it might if it turns to the this side it might hit a pedestrian if it turns to that side it might hit a car there's people in the car.
 Like how does the AI then decide what to do even if you've programmed it in some way to do what's best for humanity it still has to make some kind of decision that's right and and the way that these large language models think they it's not like an algorithm where you can.
 Where a human being can look at the data and understand why it made that decision because it's using like billions of reference points and all these inferred relationships between ideas it's working more like a human brain you can't just see why it decided to hit the pedestrian and not the other car you can ask it and they might be able to tell you although who knows if you're going to get a good answer from there so I like I think that is scary like not even like we've built a technology that we can't understand.
 And as it gets smarter it'll eventually probably become much smarter than people and we will be operating like this is a weird world like operating all this technology that we ourselves.
 We don't know how exactly how it works and then at what point do does the AI become the decision maker and we become the slave to its better decisions because it's so much of a better decision maker than we are you just described the US government did you.
 Just saying look i'm not that guy but I'm not like it starts to feel that way if it's convoluted enough you don't understand it and they're making lots of decisions I'm like that sounds familiar on some level but yeah.
 And if this and when this happens I think some people will disagree with the decision right yeah and it's going to have to do with how was the AI model trained what inherent biases does it have or even how does it interpret certain ideas like they found there there was a relationship between the word good.
 And the color white in in the data like it was the the AI's reading different text and it's thought to be a racial bias that like whiteness in literature in across data in various ways is subtly been uplifted more than diversity and so.
 Any model trained on worldwide data over the past whatever has that bias built into it and then what happens if that and i'm not trying or i'm not I think that there's people who are working on problems like that specific problem and trying very hard to make the AI is more objective but it's like every single word.
 Has all these inferred meeting there's no again there's no way that we can actually understand why the logic of the AI works exactly the way it does and why why like when I typed into mid journey the number 96500 and it returned to me an image of a giant table full of hamburgers wow.
 Yeah why does it think that's what 96500 means is a giant table of hamburgers but that's the closest idea that it had to my inquiry yeah I want to give you something.
 Listening wants to know so is my job in danger obviously there's an evolution here but maybe we'll keep it in the marketing and business space what do like the biggest I don't know threats opportunities that you see businesses very broad but marketing business like what are you seeing.
 Yeah so certainly a lot of jobs are in danger of transformation whether you're in danger of being replaced I think is a is an additional question and so.
 And so there are jobs where a lot of the things that you do isn't really creating a lot of value for your organization but they have to be done and if an AI can help automate or speed those things up it'll be up to the leadership whether or not they want to cut costs or whether they want to grow faster and create even more value and apply you to things that create value based on your skill sets and things I think that.
 There there's a mindset that leaders need to take on right now and they need to think really hard about this like I was reading about a guy who works in the video game industry doesn't.
 And doesn't like his job anymore because he's being told to use a ice to generate assets instead of creating them himself and he doesn't feel like it's a creative thing but he's being forced into this workflow by the management and this guy's a super creative guy and if you think about it instead of telling him stopping creative and just start pumping these prompts into this image generator.
 How better could you apply his creativity given that we can enhance and speed things up like he's clearly not you're not you're no longer using that employees best characteristic.
 So I think that in the short term we're going to see a lot of jobs go through this similar thing hey the thing you used to do we can do we can do it with AI so I don't know if we need you anymore and I think that's a really bad way to look at it.
 Any company that wants to grow needs to create more value in the market and if anyone else can do the same activity of taking an AI and having it do this menial work.
 Like cutting that guy's job and get and having an AI generate his like his assets for him isn't going to allow you to win in the market it's you'll at best you'll be just as good as every other firm who's doing the exact same kind of thing.
 What's going to help you win is looking at those employees and saying what are the superpowers at this particular person now that he doesn't have to create these assets for us how can we win because we have him so I'm hoping that in kind of the medium term people will start to see this more and realize that like a person is more than just the basic things that you can generate with AI.
 But yeah like content marketers like I've seen with the SEO and stuff I just generated 25 posts from my blog SEO optimize I did it from a spreadsheet by putting some keywords into a spreadsheet and running an automation it took me two hours to do two months of work the other day I'm not going to hire somebody to do that work.
 That's right but hey till there's here's running cameras and stuff maybe videos somewhat safe until they can start piecing us together like not only our voice but our person like moving around like digitally enhanced I guess it's called a deep fake.
 Again I've seen demos of where this stuff is headed yeah we're headed there but it's still like how are you going to decide what the video should have in it what's the content what's the storyline what's the story board what shots to use it's going to take a very long time for the AI to be so good at that that it's not even worth it to develop a concept or the story board out of scene.
 Or I think people are in some ways people are not seeing the way the technology is moving and they're thinking too far ahead.
 Yeah if it can write a paragraph it can write a book and it's it's not as easy as that if it can create an image it can create a movie that's not a movies have a lot more than just a series of images there's a lot that goes into it.
 Is this going to replace search Google no Google is going to have their own version do all the stuff but I just can't see Google seating obviously Microsoft was ahead of the camp here at least one their public release what's how's that battle royale going down.
 It's going to devastate certain acquisition strategies that are based in search and it's going to unaffect or change others and we don't know exactly who's going to fall and who's going to stay.
 But there's some basic queries that people have built websites around or it's like how to do this how to do that what does this mean what's the definition of that those kinds of things it's way easier just to go into a chatbot and say what's the definition and get it right you don't have a sift through all these blog posts and stuff.
 But there's other things like that that requires so much thought leadership or where you're doing a product or you're trying to really understand something and if you go and ask chat gbt the answer is superficial or average or not the specific thing that you're looking for people are still going to search for all that stuff.
 And so I think anybody who where if search or an SEO is like a core part of your business strategy you should be terrified because it's there's going to be these massive changes in how that works and some of those investments for some companies millions of dollars of content are going to become useless in the next few years.
 There's still I think there's still a room for search and it might evolve like we might search in chat at the same time.
 But we're going to want to see what the experts think about stuff post I'm I who believe that search is going to be devastated and also investing in it and I think maybe that should be that should say something to people where they're like well clearly there are opportunities here still to create content and to create destinations on the web and I don't think that's going to change.
 I love it man talk to me about how people are listening and going wow this guy really is the I whisper how can how are you helping people how would I know you put out prompts and things like that but let's fill it out what kind of value like how people get not only touch with you but more thick what they can learn from you and some of your value props.
 Yeah so on Twitter and on LinkedIn my goal is to share for free my free have my free content be better than people's paid products so I try and put out just some of the best thinking and not just these threads of 99% of people don't know how to use chat GPT.
 And you find that all the tips in it you've heard before and it's how could this only be 1% of people know this if I've already heard it.
 Yeah like I try and really bring it I'm doing a re independent research and innovating and things like that I've got a popular newsletter eight or 9000 subscribers right where I break things down and it's really based on practical applications of AI like in business or to solve like real challenges.
 So instead of you showing hey here's a cool prompt we can have it write a limerick about your company or something who needs a limerick let's talk about how to implement Alex Hermosi's strategies and $100 million offers and have the AI do most of the hard work and take a process that takes all day and turn it into a process that takes an hour let's look at real things that we can do with this stuff.
 So you can find like all that I've got a website called mind meets machine that AI where you can find my Twitter my newsletter and then I'm also I've got some courses one called content reactor for content creators and I'm by the time this airs my next one will be launched it's a masterclass on advanced prompt engineering contains techniques that the even like most people in the world have never seen or heard of some that I've developed myself.
 So I'm really trying to like help bring the industry forward with all this stuff you definitely are man that's why you're sitting here on the radcast because all the value you're putting on LinkedIn I was like I saw immediately because you see a lot of content it's give some value tell somebody what to do you're giving like real world prompts like stuff that I've already used and I'm like this guy's not only to know it but there's a generous nature to it that he knows how to play the long game and I think it's why you're so successful.
 Yeah and that's always been my philosophy with content is there's like the cheap win and the easy quick win but it's not sustainable and people are just as likely to leave you as an audience member the next day for the next easy dopamine hit or whatever it is.
 And then there's the there's real value that you can create and I think I think I've demonstrated this like in terms of how I've run my life and so anybody out there who's listening to this is creating content for your business or for your personal brand.
 Like if you go that if you go further than anyone else is willing to go if you invest harder than anyone else is willing to invest in the right topics and categories and in the right way obviously you have to solve problems for people it can I don't know create relationships and business outcomes that are like way beyond what what doing the easy stuff does.
 Bingo my friend my life monitor right there is some Rosette so good so great I really appreciate you coming on Rob and spend a time and value you guys will have all the links in the show notes and really appreciate your time Rob.
 Well thank you yeah this is a good conversation.
 Hey guys once you go to the radcast.com I want you to search chat GPT you're going to get all of the highlight clips from today and there's going to be a bunch everything all the knowledge that Rob dropped the full episode the short episode and you'll see it all over our social channels
 for the next few weeks to find me I'm at Ryan all for all the social media platforms blowing up on tiktok go follow me over there we'll see you next time on the radcast.
 This is the story of the one as a custodial supervisor at a high school he knows that during cold and flu season germs spread fast.
 It's why he partners with Granger to stay fully stocked on the products and supplies he needs from tissues to disinfectants to floor scrubbers also that he can help students staff and teachers stay healthy and focused.
 Call 1-800-BRanger click ranger.com or just stop by Granger for the ones who get it done.