Weekly Marketing and Advertising News, April 22, 2022: Roblox Metaverse Deceiving Consumers?

 revamping the Nintendo Wii.
 Did you have the Wii Fit?
 What do you think?
 My dad always says the figures don't lie, but liars figure.
 My Pinterest ads are the only ads I pay attention to.
 I love Pinterest.
 I love it when people pay attention to ads.
 You're listening to the radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alfred.
 Hey, guys.
 What's up?
 Welcome to the latest edition of the radcast is Friday, April 22, 2022.
 It's our weekly marketing and advertising news show.
 I'm Ryan offered your host and welcome, Kristina Gossi.
 I'm so excited to be back once again.
 Yes.
 Friday has returned.
 Yes, it has.
 Friday, Friday.
 Good, another good Friday.
 Every Friday is good.
 A N2222.
 Hey, that's right.
 Did you celebrate 2420 this week?
 No, not in the traditional sense.
 No, yeah.
 I didn't either.
 Nick, did you celebrate 420?
 Did not celebrate this year.
 No, yeah.
 I liked couple memes.
 Yeah, that means we're good.
 Chuckled when I wrote the date out.
 Yeah, right.
 That's about it.
 I don't know.
 I don't know if I'm cool enough anymore.
 Friends are still smoking stuff.
 I'm just not around that shit.
 I don't know.
 The couple of times I've done it, I've got nauseous.
 I mean, I never get nauseous.
 I enjoyed it, but it's just dotted my lifestyle anymore.
 Sure.
 Yeah, definitely did not get nauseous.
 But happy 420 to those of you who did celebrate.
 Yeah, whoever did celebrate.
 So hope everyone's had a great week out there.
 We've got tons of topics today.
 Yes.
 Lots of topics, lots of topics.
 And I'm going to get right to you because, hey, look,
 the freaking bachelor was on.
 Oh my gosh, I know.
 Jesse Palmer was on the show Tuesday.
 If you haven't checked it out yet, go listen, go watch.
 Jesse led his hair down.
 I was fangirling.
 Yeah, he's cool, dude.
 Yeah.
 Yeah, I mean, I thought he, I thought he, you know,
 I say he led his hair down.
 I thought he was like all in real.
 And like, I tried to get him open up and I think he did.
 I think we had a good, I think everyone from that franchise
 is so much smarter than they're allowed to be television.
 Yeah, and he, I mean, he had the impossible task following
 Chris Harrison and I think he's done it.
 I gave him credit because in having watched, we don't,
 we don't watch every single show like we used to be watching
 enough and I saw enough with him.
 I was wondering how he would be able to kind of play the middle
 man.
 Right.
 And I thought he did an admirable job of kind of looking
 about him.
 Right.
 He made it about the bachelor and I was making the bachelor
 right coming up.
 Um, I wondered how he balanced that because he's not necessarily
 you know, an over the top person.
 But he's been the star on those things that he is and when
 you're the host, the bachelor, the bachelor is the star.
 Exactly.
 Yeah.
 And I thought he did a good job of balancing that in an
 impossible situation following Chris Harrison.
 And so, uh, I gave him credit for that.
 And then, you know, we handed up over some college football stuff.
 But hey, look, how can you not?
 How can you not, you know, just when, uh, the old ball coach,
 Salkanlana's previous coach and Florida's previous coach,
 uh, coach Tim.
 And so, uh, it was good.
 I was, I enjoyed our talk and, you know, we, he, you know,
 he happens to light most of my post on Instagram now.
 So, you know, Jesse and I appreciate you, man.
 He best friends now.
 Uh, we're BFS on Instagram.
 No, I mean, he's cool.
 He's cool.
 He's cool.
 I think he's, I think he's cooler than he gets credit for.
 I think I know he's willing to say about me.
 Yeah.
 I think you get the exact amount of credit.
 You should.
 Wow.
 Hallelujah.
 Uh, but I think a guy like him, good looking guy, seemingly has it all.
 Right.
 It seems like it's come easy or something.
 And, you know, we kind of went right at that, you know,
 about the work he puts in, the consistency he has and how much time
 and effort he puts into it.
 Right.
 It didn't just get handed to you.
 Yeah.
 You know, those things don't just fall in your lap.
 Nope.
 You're a good looking girl or guy.
 Right.
 Right.
 Yeah.
 There's effort involved.
 Yeah.
 And upkeep.
 Exactly.
 So enjoyed that next week.
 Nate Kennedy joins the show.
 Nate is a entrepreneur's entrepreneur is what I'd call Nate.
 Lots of great insights on marketing, building funnels, what it takes to be an entrepreneur
 and make different revenue streams and just really kind of cool down to earth guy.
 Nate.
 Nate Kennedy is next week.
 So look for that episode on Tuesday, wherever you listen or watch her.
 Disable the radcast.com.
 We could use the web traffic instead of Apple getting it, you know.
 For each of you listening and watching all the shows, you know, but we know,
 you know, you should work cuts for Apple.
 I do too on my phone, but check out the radcast.com.
 How's the week been overall for you?
 It's been good.
 It's been good productive.
 I've been working and rehearsing and my show opens tonight, actually.
 So that's exciting.
 Hey, congratulations.
 Thanks.
 A lot of hard work.
 Absolutely.
 I'm ready for an audience.
 I bet.
 Yeah.
 It's probably gets to that point.
 We're like, okay.
 Right.
 You're like someone laugh at the jokes.
 Yeah.
 Especially when you got stuff that gets reaction.
 Right.
 Exactly.
 Is it funny?
 Or do we just think it's funny?
 Yeah.
 Exactly.
 That's what I'd mind if you want.
 God is it going to be funny.
 The laugh at serious parts, which is always off putting.
 You're like, oh, okay.
 Nick said he was going to show with some tomatoes.
 Is that acceptable?
 They let you in with a bag of tomatoes?
 We have oranges in this show.
 It's a produce.
 It's a produce.
 It's a produce in all show.
 It's not, I mean, incorrect.
 All right.
 It was a thing at some point.
 Back in the day, like if he was just not.
 Yeah, Shakespeare.
 Yeah.
 Very high stakes.
 They didn't like it.
 So I would be thrown out.
 Yes.
 So it had to be good.
 You know, this was a late addition to show notes and could very easily be one of the news
 topics.
 But I talked about this.
 It seems like six months ago.
 But Mountain Dew is relaunching flaming hot Mountain Dew on this weekend.
 This is news to me.
 I miss this.
 Flaming hot Mountain Dew, which sounds horrific.
 Wow.
 I'm excited and scared.
 And the billboard headline.
 See you in hell.
 Oh, my God.
 The drama never ends.
 Yes.
 I'm like, OK.
 This is, you know, that feels like they had months and months of months.
 Like, what is it going to be?
 What is it going to be?
 And one guy was finally just like, all right.
 It's seen in hell.
 And that's it.
 Yeah.
 Not only are we going to give you a drink that's probably hard to drink.
 We're going to be sacrilegious at the same time.
 Well, and there it's, you know, it's going to be used in cocktails, probably.
 Yeah, probably.
 We're just going to make it even more painful.
 There's an idea.
 There's an idea.
 They need to put some vodka in it.
 What would you put the flaming hot Mountain Dew?
 Fireball.
 Really double hot.
 Oh, yeah.
 Gold slugger.
 Oh, my God.
 Oh, there it is.
 There it is.
 So I do like, let's be clear here, folks.
 The reason they do these kind of things, this is a PR play.
 This is a brand of weirdest play.
 This is not because they think they're going to sell thousands and millions of flaming hot
 Mountain Dews forever.
 So this is total PR awareness building.
 So when you think about these things from a marketing perspective, these outrageous things,
 a lot of people think get real practical like, well, who wants that?
 You know what the point was for you to say that.
 So they, yeah, it's, it's, you're talked about and so, you know, we talked about it on
 the show.
 Because if that said cherry Mountain Dew, it doesn't go, it doesn't make this show.
 Right.
 Right.
 Right.
 You might buy it at the gas station, but you're not going to think twice about it.
 That's right.
 You think you hate it now.
 But I'm going to be haunted by red flaming hot Mountain Dews.
 See you now.
 So, yes.
 So hats off the Mountain Dew.
 I love their marketing in general.
 Yeah.
 And I'm going to taste the flaming hot Mountain Dews.
 We should do it on the show.
 We should.
 We will.
 Perfect.
 It's a date.
 And you know, else is a date is when I wear, all right, Radcast hat.
 Oh.
 There it is.
 Yes.
 It's on today, folks.
 I know you're wanting it.
 And the only way to get it is brand of bills.com.
 Radcast official merchandise sponsor, Radcast 20, get 20% off all purchases, tell them we
 sent you the Radcast has official gear.
 We have another set of hats that I was checking on supposed to be here next week.
 I was like, you know, patch that took like five weeks to sign handcrafted.
 Exciting.
 Yes.
 But in all seriousness, we really appreciate our proud sponsorship with branded bills because
 it's the stuff that I actually wear.
 Good fitting.
 Great quality.
 Great quality.
 Great quality.
 And you know what?
 I told them that you, Christina, could you some, you know, what are the, what are the female
 products we need to push?
 So.
 I love a good hoodie.
 You know.
 A hoodie forward person.
 There we go.
 So Radcast 20 visit branded bills.com.
 You can also visit our website, the radcast.com on the sponsors tab at the top.
 You'll go to that, click the button where it builds and it plugs in the code for you.
 There you go.
 It's easy.
 Custom orders, all kinds of state gear.
 This is not like cheaply designed stuff.
 Really great design.
 They got a great artist team.
 Looks really cool.
 Very sleek.
 Very sleek.
 So go and check out our sponsor branded bills.
 It builds.com.
 You know, there's a few social holidays we're going to mention today.
 Yeah.
 And it's kind of hard not to talk about Earth Day on Earth Day.
 Of course.
 You know.
 Happy Earth Day to you.
 Happy Earth Day.
 Like fuel the ground.
 Right.
 Go for a walk.
 Go give, give the ground a hug.
 There you go.
 There you go.
 There you go.
 There you go.
 There you go.
 There you go.
 There you go.
 There you go.
 There you go.
 Wow.
 That feels like kind of contradictory.
 Yeah.
 I do love jelly beans.
 I thought they were round.
 They're jelly beans technically round or oval or what do you call a jelly bean shape?
 I would say it's oblong.
 Okay.
 Ollie Louis.
 It's my bachelor's degree coming up.
 Yes.
 So I have some jelly beans and hug the Earth today.
 There you go.
 A couple others that, you know, we're worth mentioning.
 Tomorrow, Saturday, April 23rd is National Picnic Day and it's supposed to be 80-something
 degrees in South Carolina.
 And celebrate it.
 It's going to be sunny and 82.
 So go celebrate Picnic Day.
 Going out of the park.
 Yeah.
 I do love a good picnic.
 Who doesn't?
 I'm truly.
 It's also Shakespeare Day Saturday.
 It is.
 It is Shakespeare Day.
 It's Shakespeare's birthday.
 He's 400, it would be 450-something.
 Yeah.
 Can you talk like Shakespeare?
 I mean, I could like risk, I mean, we don't-
 What would you do if I said, okay, because it's talk like Shakespeare Day on Shakespeare Day?
 So if we're doing that, it would be Iambic pentameter.
 Iambic pentameter.
 So if I were to say, let us all go to Starbucks after work.
 That's Iambic.
 Even though I'm not saying thou or, you know, using more archaic language, that's the
 rhythm that Shakespeare writes in.
 It's the beat that matches the human heart.
 There you have it.
 Are you learning how to properly speak like Shakespeare on Shakespeare Day, and you have
 a day to practice from Christina's lessons?
 Look at that.
 Let us all go to Starbucks after work.
 And look, and you know why they should, because it's national take a chance day as well.
 Look at that.
 So take a chance and speak like Shakespeare.
 Low risk, low reward.
 Yep.
 And, you know, I couldn't help but call out one last day.
 There's a lot of days here, but Monday is kissing makeup day.
 So if you're out there and you're in a fight and arguing with a loved one, just kiss
 it makeup.
 Alternatively, if you want to start a fight, start it before Monday, so you can make up
 on Monday.
 Hey, that's a good strategy too.
 Yeah.
 We like that.
 We love to pre-plan fights.
 Yes.
 A few social holidays you can't and should not miss.
 Now we're going to get into some of our metaverse slash NFTs slash web three, the articles.
 There's some good ones here.
 This first one was a little bit of a head scratcher, herms, air maize, Christina, I wondered
 when I saw it.
 I was like, I don't know.
 No, but I said that because I wanted to watch your response, because Christina is a connoisseur
 and a very well knows her female brands.
 Yes, I do my background is in the fashion industry, so it's not herms.
 Hermes.
 Hermes.
 I want to say hermays, but I can't have a hard time saying air maize, I guess I just said
 it, but I always, even though I know it's not herms, I want to say it's hard, but anyway,
 they're considering using the metaverse for communication, but they're not going to
 make bags there because they want to focus on craftsmanship.
 In other words, they don't want to miss the boat with everything that's happening in
 the metaverse, but they don't really want to.
 But you're not going to buy an air maize scarf in the metaverse.
 Yes, that's the stance they're taking right now.
 That's smart to me.
 I think that makes more sense to me for these luxury brands or these old fashion houses.
 That's the fine line here with brands.
 If you've established your brand on craftsmanship and luxury, how that holds up in the
 metaverse that's now cartoony and a bit not real for lack of better words, I mean,
 obviously, it's not tactile and yeah, that that is a fine line, the whole.
 They're interesting.
 So they're maize drawing the line that says they'll do communication, they'll be involved
 in the metaverse, whatever that is, but they're, you know, maybe they'll put their
 look.
 I think the best way to put this is we'll put our logo up and you know, put some brand
 in there.
 We'll keep you talking about it on the digital highway, we'll have billboards up, but we
 are not going to have our actual car on there.
 Air maize there.
 So founding, one of the founding members of NWA goes from straight out of Compton all
 the way into a health care metaverse.
 So many words.
 Yes.
 That don't feel like they connect.
 Yes.
 Like a lot of rappers before him, Arabian prints, a founding member of the groundbreaking
 group in W.A. is waiting into the virtual reality world.
 So there's a little unlike counterpart Snoop Dogg and method man who are using a metaverse
 as a gateway to exclusive entertainment and games.
 Arabian prints wants to use the digital world for more than a form of escapism.
 He's looking to create a photo realistic digital twin of the U.S. health care system.
 One where patients can interact with doctors, get prescriptions and attain feedback on
 care more easily quickly and cheaply than in real life.
 So in other words, it's hard to connect the dots here, but tell a health but in the metaverse
 maybe.
 Because you still, if there's any treatment involved, you're going to need someone to
 actually touch your body, you know, and not just your avatar.
 Right.
 Right.
 So I'm reading between the lines here and what Arabian prints has to do with any of this
 other than meeting a sponsor is unclear.
 But as long as your understanding matches my understanding, I feel better about it.
 Photo realistic digital twin.
 I just take that as.
 Sounds like a deep fake.
 Yeah.
 Trying to make it exactly as close to it as a pot, mimicking the health care system.
 Which could be helpful for, I mean, I just think of like medical school and training.
 But yeah.
 I'm trying to walk through like the practical use case for that.
 Right.
 Like if a doctor came in and was like, I'm going to do something like that in the metaverse.
 I guess so.
 So you get the impression that you're interacting.
 Like if you have, like, let's just use the current use case, so put the goggles on and
 my avatar walks into a med center.
 And there's a doctor there.
 And it's a real person that says one one.
 They've doctors that are staying in their goggles all day, I guess.
 Oh, yes.
 And you interact with them.
 And but the thing is they can't physically check your body out.
 Right.
 I don't know how that comes together.
 Like how is that any different than a zoom call?
 And maybe, you know, in this one article that it didn't go into the full details for
 how that all had.
 Sure.
 Sure.
 I still get that to, you know, your, your avatar is going to need some zool off, you know,
 it's like, right?
 Man, I'm getting a little stressed out here, doc.
 Well, my body has cancer, but my avatar has depression.
 Right.
 Oh, God.
 It's like, oh my word.
 Yeah.
 What can I get prescribed?
 You know, that's coming dual personalities in the metaverse.
 Oh, boy.
 Yeah.
 Well, yeah.
 Because aren't students saying that they feel, when people think that they feel more
 themselves based on their avatar than they do.
 Yeah.
 Well, we're going to get to that.
 I've got a contrary view to that data article.
 Oh, I'm ready.
 So you read ahead on the show notes.
 Emirates is the launching NFTs and an experience in the metaverse for its customers employee
 and employees.
 The UAE airliner unveiled its plans to soon launch non-vungible tokens, exciting immersive
 experiences in the metaverse for its customers and employees.
 The airline announced its plans to build signature brand experiences in the metaverse, including
 both collectible and utility-based NFTs.
 The airline has already started working on their first projects.
 Projects, excuse me, expected to launch the coming months.
 So the airline, you're going to have a wild, you're going to have an airplane.
 You guess what we're flying in planes in the metaverse?
 I don't know.
 Like, you know.
 Right.
 Can I get a little more seat room on the airplane in the metaverse?
 Yes.
 I'd like the window seat, please, if you don't mind.
 Yes.
 I can't see whatever it is.
 It's out there.
 Exactly.
 Over the years.
 All those Air Maze billboards.
 All those Air Maze billboards.
 But, yeah, be on the lookout for all your UAE and FTs and United Arab Emirates, isn't
 it?
 Yeah.
 It is.
 And what's interesting here is how they're going to connect the real world and the metaverse
 world, these online, you know, like, these activations that I see where they're connecting
 the two, like with loyalty and other things, like make a lot of sense to me.
 Sure.
 These obscure mentions that don't go into that detail, adults seem to have that connective
 tissue of real world off, because the reality is we aren't in the mainstream of everyone
 putting on these goggles or being in the metaverse every day.
 Yes, our kids are playing Roblox a lot at the time of the day, but even them, it's
 not, you know, it's not all of this, yeah, so you got to connect the offline, the online
 folks.
 All right.
 There's your, there's your tip from all this Disney patent proves it's ready itself for
 the metaverse.
 I'm surprised they're so behind on this.
 Yeah.
 It says they've hired someone specifically, you know, overseeing it and they didn't come
 out with exactly, but they aren't getting patents, like a lot of these companies.
 It's going to be interesting where all the patent stuff lands, you know, you can't use
 that.
 Everybody is suing one another, like, possibly it's happening so quickly and it's such a
 great area.
 I would think.
 And I don't know if they're just tied to their brand, you know, without seeing the actual
 patents, they're filing if it's just how to their brand assets or if it's actually like
 new functionality, they're patting.
 I gotcha.
 Yeah, but we'll see.
 So Disney's filing a lot of patents, but no real firm plans on exactly what their execution
 is going to be.
 I think this is pretty interesting.
 They're read that Roblox is getting sued by a company because it's saying they're deceiving
 customers, according to a TINA.org investigation, more than 50 million daily users, approximately
 half of which are children aged 13 and under.
 Yep.
 Roblox, one of the biggest players in the rapidly expanding world of metaverses, but
 according to an investigation by ad watchdog TINA.org advertising is being pushed on millions
 of unsuspecting Roblox users in numerous ways because they failed to establish any meaningful
 guardrails, which is interesting.
 I'll say this.
 I'm going to give an example.
 So I bring that up to say, if you're considering these types of executions, you need to cover
 your legal rear end and number two.
 So I got my kids were playing this over the weekend and I had a couple had heard, we've
 been talking about them on the show and stuff like that, so I had them look up some of
 the executions.
 Nike, you have talked about this a great job.
 It's pretty integrated.
 You can find it easily.
 Wendy's is on there.
 It was really convoluted.
 It's like we would go to the search bar within Roblox to look up some of these things.
 The brands have not done a great job of making themselves stand out within the search
 functionality of Roblox.
 So there's a tip, if you're building a Roblox execution, you better be findable because
 all this PR you're doing, because what happened is we looked up Wendy's, because we wanted
 to go to the Wendy's restaurant and there were like 12 worlds that had kind of been created.
 Most of them, all of them were not even the actual branded execution, they were like kind
 of cheesy one off.
 I built a Wendy's store.
 That's very problematic.
 And so it was problematic even finding the branded execution and I asked my kids if they
 had found it.
 And then we went to a couple of the others and so you've got to make your search, you need
 to be easily findable if you're going to build these.
 So they have like off-brand Wendy's in the metaverse.
 Yes, they look, someone's designed it themselves, which is flattering and does help the brand.
 I mean, anything that's kind of, hey, people find out it's a Wendy's set and it's, you
 know, it's building awareness, but if you're going to go to the trouble of building a fully
 branded experience, let's make it super easy for people to find.
 Right.
 She'd be the first thing to pop up too.
 So I've been negotiating with my roadblocks.
 Yeah, seriously.
 There you go.
 If you're working with roadblocks, get search functionality, nail down.
 So Victoria's Secret, one of my favorite places, I live in my wife's house there.
 Victoria's Secret aims to win ever tweens with a new happy nation line in metaverse marketing.
 So the rebrand of Victoria's Secret and company is continuing with the retailers new brand
 happy nation.
 I think that's what they create.
 Yeah.
 Hey, yo.
 Hey, yo.
 Hallelujah.
 The collection aimed at children ages eight, it's just weird to hearing Victoria's Secret
 aimed at children.
 It's, you talk about rebrand, yeah, aimed at children's ages eight to eight is distinct
 and that is a size inclusive and gender free with its products, including sweats, underwear,
 swimwear and body care items.
 Okay.
 I'm going to stay out of the political worker here, but let me just for the record say that
 typically it's a boy or a girl, you know, like typically.
 So I mean, that's really what we're, we're coming from.
 But I think that like some of the stuff on this site is, it's really cute.
 And it's not, you know, it's just kind of, it's not so stereotypical.
 That's okay.
 You know what I mean?
 But it's just like, I think it's great.
 I'm like all for it.
 I just want to, I'm just trying to think of though, that's going to be a hard switch though.
 But it's, I mean, every man and woman from 35 years old to 65 years old.
 And what comes in their head when you think Victoria's secret?
 Right.
 But it's caused a lot of problems, you know, I mean, you know, I mean, that's a tough
 brand play.
 I don't know if like, the core secret called me for that play, like I do, I don't know
 if I could do that for you.
 Victoria's Secret doesn't pop up.
 Like it's a totally separate website.
 It's just the Victoria's Secret mother company that's like, you know, in charge of it.
 And they've gotten in a ton of trouble in the last couple of years with some stances
 that they've taken on, you know, gender norms and the way that they have treated women
 in the past.
 Yeah.
 I don't think that what they're trying to do is wrong.
 I'm speaking from a pure marketing play, changing your mindset of what Victoria's secret.
 I'm assuming there's a different name for maybe that line.
 Yeah.
 It's, um, happy nation.
 Okay.
 So they're not even, it doesn't even have Victoria's secret.
 No.
 Okay.
 No, and it's, yeah, it is.
 It's just like, that wasn't clear to me that it didn't have like Victoria's Secret
 on the name above the name.
 Not at all.
 Yeah.
 All right.
 Happy nation.
 That's cool.
 Are they going to have separate stores?
 I think, yeah.
 Yeah.
 Yeah.
 It's a totally separate.
 It's not going to be next like the lace panties.
 No.
 I highly doubt it.
 Highly doubt it.
 That's a little different.
 Happy nation.
 Sure.
 Yeah.
 Sorry.
 Look.
 I'm a 44 year old man.
 They grew up with Victoria's secret.
 You know, like all it is is runway shows.
 Right.
 Right.
 Yeah.
 My eating disorder too.
 So it's great.
 It's so great.
 Hey.
 I think there's something they've had all size women for a while though within the last
 like year or two.
 No way.
 For Victoria's secret.
 Yeah.
 It's been longer than that, right?
 Victoria's secret.
 They tried to do.
 It didn't.
 Maybe it was for Illustrated that I'm thinking of.
 Yeah.
 Sports Illustrated and Erie have had more body inclusivity for longer and Victoria's secret
 tried to do something with athletes years ago before Erie and the stuff just didn't
 sell.
 I mean, like again, for as pro all of this as I am and I think it's a good movement, it's
 still capitalism.
 It's still happening because how can, you know, how do you make your, how do you make your
 money?
 Yeah.
 We'll see.
 I like it though.
 Yeah.
 Happy nation.
 Oh, you know, I get behind making everybody happy.
 Like, you know, I think there's a lot of angry, unhappy people out there.
 I agree with you.
 Adidas is partnering with Metaverse platform Ready Player Me in a new release on Adidas.com
 to come to the announce the launch the world's first personality based AI generated avatar
 creation platform using Ready Player Me software NFT holders will be granted early access
 to the avatar platform with the first batch of avatars arriving late April across the
 Metaverse.
 Adidas sold $22 million in NFTs in 2021.
 That's insane.
 A lot of money for in NFTs.
 That's just insane.
 Yeah.
 And it's not a lot of money for a company like Adidas per cent, but it's still a lot of
 damn money.
 Right.
 In digital.
 Right in NFTs.
 Yeah.
 And I know there's a big money in it.
 Like no one's, if you want us to show, we're well aware.
 But it's still an Adidas and Nike feel so appropriate for the Metaverse.
 Like I, you know, so much more than Estee Lauder or Air May is like, I think this is so
 smart for them to be doing.
 I think that's my opinion.
 I sure.
 You know what, you know what the best version of the Metaverse was and could be revamping
 the Nintendo Wii?
 I could not agree with you more.
 Because like, I could not agree with you more.
 I still, we still have that and every now and then we remember we'll get that thing out
 and play.
 It's still fun.
 It's so much fun.
 So playing a, if we could revamp Nintendo should be ahead of this, look, Nintendo free
 ideas right here.
 You probably already think.
 Did you have the Wii Fit?
 What do you think?
 That Wii board.
 That's my favorite.
 That's the Wii G board.
 No, the Wii board or whatever it's called.
 Something like that.
 I used to be like a Wii G board, like holding on, like balancing my hands.
 I did the yoga on it and I would do the so annoying.
 I tried to do handstand on it and like, you know, I did fall.
 How many TVs got broken to throw in the bowling alley swinging like the first game with
 the bowling and the thing came out of it.
 The controller comes flying out of your hand.
 We need to bring back an updated metaverse of the Wii.
 Yes.
 That would be so much fun.
 That would be fun.
 I think, you know, it's what they're trying to do, but it's not as fun.
 Right.
 That bowling game was fun.
 I might play that tonight with the kids.
 We bring it out every now and then.
 I know.
 Now it's like vintage.
 It is vintage.
 Metaverse is, you know, we maybe that person before that moving on, Miller high life has
 partnered with direct to consumer formal menswear brand tie bar on a wedding theme line
 of merchandise.
 The limited edition collection is available on tie bar website includes high life braided
 cufflinks ties socks and a garment bag that doubles as a cooler.
 The gift set for groomsmen includes red dress socks, a leather beer coosie and a silk
 pocket square.
 The champagne of beer.
 Yes.
 Miller high life.
 I talked about this before the show is one of my favorite all time commercials campaign.
 The growly voice guy talking about scenarios that are somewhat tongue in cheek, somewhat
 funny, somewhat cliche, but, but very nostalgic because of his voice is an amazing campaign
 and I still prefer Miller high life as the champagne of beers.
 So it makes sense that they're going to be the wedding, you know, it's a champagne.
 Have you had, when's last time you had a Miller high life?
 Oh my goodness.
 You had one.
 Yeah.
 Maybe only one.
 I think it has only been once and it would have been like, I would have snuck it in my
 closet.
 I think I was like, out with some friends like out of bar in college, which I could have
 gotten in a lot of trouble for.
 And I didn't know you were underage shrinking.
 Oh no, I was of age.
 I just went to a university that wouldn't allow it.
 Oh, that's right.
 Yeah.
 But, and I just didn't know anything about beer.
 Yeah.
 I think I ordered it because it was cheap.
 High life before.
 Yeah.
 It's good stuff.
 Yeah.
 Champagne of beers.
 Can't beat that.
 I mean, I prefer champagne.
 I do like this tie in though.
 Makes sense.
 Put intended.
 Yeah.
 With tie bar.
 It's cool.
 It's like it's a great brand extension.
 It's the champagne of beers, which belongs in weddings.
 And who wouldn't want a leather beer coosie?
 I know.
 I would use that.
 It's leather holding the coolness in like the, I guess.
 Shit.
 And I, I'm sure the leather is just on the exterior, so it's a little more insulated.
 I like this.
 Good job.
 Miller high life.
 Makes me want to go.
 Have one.
 We approve.
 What Gen Z wants to see new brands as the metaverse attachment grows is a new study titled
 the metaverse of you from the inside.
 Oh.
 A room with a view.
 Spicy.
 Yeah.
 Can you hold that?
 I like it.
 It emphasizes that Gen Z not only spends more time in metaverse adjacent spaces that
 older demographics, no shit, but also developing more meaningful connections to their online
 identities.
 More than half that's right.
 57% of survey respondents say they feel freer to express themselves in games than they
 do in real life while 45% reported they're in game identity is a true expression of who
 they really are.
 I'm going to show you a little some of the little trick in marketing.
 This is how when you, when a client pays you to do a study and they want the responses
 to go a certain way and how you frame it that way.
 I'm going to read this in a different way for you to see if it sounds as impactful.
 With this new study on Gen Z, just under half 43% of respondents felt they were not freer
 to express themselves in games and they do in real life.
 You get it?
 Well, 55% reported their real life identity is a true expression of who they are.
 Yeah.
 It's all about how you do it.
 So see there, tricks and marketing folks don't always read the data and reverse what
 it is when it's a percentage.
 Because then it says it's impactful.
 I'm not changing this, not impactful, but if you look at the inverse, 55% of Gen Z says
 the real world is more impactful than the so you know, it's still a high percentage.
 I'm not discounting the complete.
 Right.
 It's not a lie.
 It's obviously, it's just not, you know, it's just not true that the majority of kids are
 putting their identity 100% in their own mind.
 So there you go.
 Still a big deal.
 My kids love it.
 They play it.
 They do take the identity.
 So I'm going to talk on both.
 But I just want, I do that more if you're listening because whether it's marketing
 speaks or other data, data can lie sometimes and politics.
 And so reverse what you're hearing, especially when it's percentage and see what that sounds
 like.
 You can frame an argument.
 My dad always says the figures don't lie, but liar's figure.
 I've grown up with that.
 I like that.
 A Robert Yassi original.
 Yes it is.
 Coinbase launches an NFT marketplace in hopes of appealing to crypto and mainstream users.
 It might be a good morning or perhaps GM for the hundreds of thousands of NFT community
 members who will now get another marketplace to trade their digital collectibles.
 I mean, this, look, Coinbase, I mean, it makes a lot of sense where all crypto, everything
 else is.
 So I get it.
 It's cool.
 Yeah.
 Are you by any crypto on Coinbase?
 I have, again, shout out to my dad again, he will text me and tell me which ones to buy.
 And I will, if I have the extra cash hanging out, which I often don't, I'll, you know,
 buy less than he tells me, but I've got a little bit.
 I don't remember what any of them are, but they're just kind of like hanging out.
 Hanging over there.
 Maybe one day I'll be worth like millions.
 Exactly.
 That's, I'm just trusting that he's got it that we're controlled.
 Jamison, I like this.
 I love this.
 It takes over orange on Pinterest to introduce a new whiskey.
 Jamison orange wants to get in front of consumers, displaying an interest in orange as a flavor
 or color on a platform known for engaging people seeking inspiration.
 There are over 16 million searches for the word orange on Pinterest a year per information
 on the platform.
 There's a part, as part of its collaboration, Jamison orange content will appear in the
 search results for orange aesthetic, orange chicken, orange nails among others, giving
 the brand a way to leverage contextual targeting instead of demographic targeting.
 This is so freaking smart.
 I love this so much.
 I think it's an incredible way to get in front of an audience.
 They're probably not around a ton.
 Yeah.
 And it's creative.
 Yeah.
 Sometimes these things, I'm like, oh, it's just, you know, another NFT thing because
 everybody's doing it, but it's not thought through, but this is actually there's 16 million
 searches.
 You got real live data.
 You know, that's happening.
 Yeah.
 It's integrating the brand in a cool way for someone searching for the color.
 It kind of, again, it's that contextual instead of behavioral.
 It doesn't mean that I'm, you know, the average Jamison drinker is probably what a 42 year
 old guy.
 Sure.
 I don't know.
 More adults.
 Yeah.
 More adult and guys, but orange searching and putting that in front of someone with that
 kind of connection.
 Very good.
 And I would venture to say Pinterest has a broader female audience, you know, and so you
 got recipes and I mean, I just think this is absolutely brilliant.
 Yeah.
 Because then they'll use it for recipes and food.
 And I like, my Pinterest ads are the only ads I pay attention to.
 I love Pinterest.
 Mm-hmm.
 So.
 Hallelujah.
 There you go.
 And people pay attention to ads.
 Right.
 Always the good ones.
 Always the good ones.
 Yes.
 So Jamison.
 Amen.
 Amen for you.
 We could mix Jamison in with the hot mountain dew.
 Yee-hee.
 That's a call back.
 Lastly and finally, as we close out today, I do want to bring up Netflix had a tough week
 on the start market.
 Oof.
 Yeah.
 Some of it was due to Russia, some of it's just the reality that people, all of you will
 signed up during the pandemic and nothing to do with watch TV, some of those subjects falling
 off.
 Yeah.
 And so they are considering for the first time going to lower tiers with ad-supported
 platform, which, hey, we support that.
 But it's just interesting to me how the streaming stuff is heating up while also cooling
 down.
 Yeah.
 Absolutely.
 There's just a lot of competition and Netflix hasn't done anything to keep up.
 They're like, when we were the original, so that should be enough.
 Right.
 And then they had a couple original shows and, you know, HBO's just wiped the floor
 with them.
 Well, yeah.
 I mean, what's interesting is their models built and they still develop all this original
 content and, but it's expensive as hell.
 Yeah.
 And so they put all that money in it in hopes that the subscriber base continued to grow.
 And it does raise the question is like, when do platforms like that, like, when are you
 at scale?
 Yeah.
 You know, at a certain point.
 Yeah.
 And I don't, I'm sure there's a, there's more headroom.
 I'm sure they, their people would argue that, but at a certain point, it's keeping
 bad everyone on the platform, you know, and I'm sure that I did a new CRM efforts.
 They're a billion dollar company, but like, it's like, they've got to figure out how
 to stop the bleeding.
 And I think that's what they're trying to do with other tiers, less expensive ones.
 Right.
 They're ad-supported.
 So this will be really interesting how it plays out because they've been so, they were
 so just never going to go ad-supported, like a year or two ago, no one, they were just
 never do that.
 And now how quickly when, uh, there's what happens when you lose like a $10 billion in valuation
 in a day.
 Insane.
 Uh, we'll see.
 So they're, uh, ad-supported tiers to consumers and I think you're to the world's
 owners.
 Okay.
 So there you have it.
 I think it's going to be interesting how that plays out.
 And look, I mean, it's kind of like 1799 now, like, and they're trying to find a way to
 like track who you share passwords with too, right?
 Yeah, they're trying to keep up with that, which will be interesting, because you almost
 wonder if they could find that data, would they need that?
 Dad, can you make sure to have the password?
 Totally.
 Totally.
 I'm not afraid.
 It's not what it is.
 X-NAY, the password A.
 A-NAY.
 Covert.
 Exactly.
 I don't know who would ever do that.
 People will be cool.
 Right.
 I know.
 I pay for all of my streaming services.
 I do.
 I just think my dad might use a few months.
 I know my brother and I split a couple.
 Oh.
 He's in the army.
 It's my.
 Okay.
 There we go.
 I think him for his surface.
 And there you have it.
 Today's marketing.
 There you go.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Orange.
 Yeah.
 Orange.
 Yeah.
 Orange, you glad.
 Yeah.
 Orange, you glad.
 Yeah.
 Orange.
 Yeah.
 Orange.
 Yeah.
 Orange.
 Yeah.
 Orange.
 Yeah.
 Orange.
 Yeah.
 Orange you glad.
 Yeah.
 Orange you glad.
 You know where to find us.
 I'm at Ryan Allford and all the platforms and hey.
 Go check out the radical formula.
 theradicalformula.com to learn more. We'll see you next time on the Radcast.