Weekly Marketing and Advertising News, May 14, 2021: Looking At The Future Of Marketing

 Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly marketing
 and advertising news here on Friday, May 14, 2021. I'm joined as normal with my lovely
 co-host Raleigh Clark. What's up? Hey, it's, you know, it's Friday. It's one of those, you
 know, it's just May the 14th be with you. Oh, I'm late. We're 10 days off, but that's okay.
 That's okay. I missed it. You know, I missed it too. I was really upset because I'm a I'm a
 Star Wars person. And so I was I was upset. I didn't even really get to, but I did go out
 for a margarita the next day. My brother and I, we did get margarita tonight. Margarita tonight.
 Just the soul. I had one on, I actually had on Sinko, but May the 4th to kind of miss me,
 but I said I was saying that out loud as now think today's date. And I'm like, oh, I missed
 the 4th or didn't make it up. We can just celebrate it 10 days later. It's all the same. May the
 14th be with you wherever you are, whenever you are, however you are. Welcome to the show.
 Yeah. How's your week been though? It's been good. Yeah. Been a good week. Lots of new business.
 I said that every week, but it's, it's true. We have a lot of of proposals and just like I'm I
 mean, they're building a proposal or talking to a client, a new potential client or working on
 new clients. We've got a lot of exciting things going on. And it's it's been a good month.
 I it's getting to be boat season, which I'm excited about, you know, getting the old boat
 ready. And you know, we went, we've been the last couple of weekends and we wound down some
 of the soccer things as we're ending a few sports picking up new ones. So the boys are starting
 to swim. Their swim team has started. So that's picking up those days. I miss some really
 swimming. That's best. Yeah. Yeah. They enjoy it. It's been a cold spell for for Greenville,
 South Carolina was freezing yesterday. And you know, here we are warming up for the weekend,
 luckily, but I'm ready for some babies. Yeah. You know, no, but I'm looking forward to that,
 too. But we have some big news as far as just like some red cast stuff. So our episode this
 week was with no SMs who's he's been on the podcast before. But this was just a really nice
 conversation. It's kind of all authenticity and just your social media presence and how that
 can be translated in ways you can leverage that. But also about community because he was down here
 for GBL hustle. And you know, that event will be reoccurring. You'll be seeing more of those
 here in Greenville if you're in the area. But that was a really good episode. So that was out
 this Tuesday. And the next week episode is with a lady brilliant PR lady. Her name is Gloria
 Chow and she has created this three step PR method to hack your own PR. And on the day that
 the episode releases, which is May 18th, is the day she's having this really big masterclass.
 And it's free. So we'll be putting all the information out for you to sign up that way. But
 definitely go check her out in the meantime. If that's something you're curious about learning.
 Hey, people will sit in all seriousness PR is more important than it's ever been in your marketing
 mix. Gloria gives a lot of amazing advice. Her CPR method is the bomb. And so again, no matter where
 you are as a brand for listening and you run a big agency or corporation or whatever it is,
 you need to be up in your PR game. So be some good tips on the podcast. You could pick out
 her masterclass. And if you're a small business, you need to even more so pay attention or personal
 brand or whatever. This is how you get your name out there for earned media. The difference between
 earned and paid is people generally, and I would say just they do, but generally speaking,
 it's more authentic. You know, when someone else is running an article about you and you get it
 pitched as a story versus paid advertising where, you know, don't get me wrong, they both work.
 They're both part of your marketing mix. But it's really valuable in today's world of being real
 and being informational versus sell, sell, sell, sell, huge insights from Gloria. So take a
 listen next week and definitely go check out Gloria's masterclass. Oh yeah, no, it's super cool.
 And the other thing we've been doing on the radcast recently is just kind of there's been a lot
 of headlines like as far as just things that have been happening in the industry. And I feel like,
 you know, there's been so much happening. Opinions need to be said about them. And that's more
 so concerning like NFTs, co-culus marketing, and then the hybrid that's going to be coming around,
 I guess, with the virtual event marketing. I'm going to let you just like go off about this.
 NFTs are interesting. I mean, in the space of both podcasting and getting else, if you've been
 paying attention like Gary Vee and some of the bigger influencers and entrepreneurs and all that
 stuff, they're all about this stuff. And it's certainly here. It's going to play into some of the
 topics that we get at the in the news segment with Roblox and a few other things in the metaverse
 that is, you know, our digital lives. I'll call this our digital lives. I'm going to set of non-fungible
 tokens. We're going to call it digital assets. Yeah. Well, could we just call it digital assets?
 Because you know, you know, like, you know, I think of assets, you know, your financial assets,
 your 401k's, your tangible assets, these are digital assets also known as NFTs. And it's certainly
 more complex than that. I'm just dumbing it down for all of us that needs dumbing down,
 including myself. Right. But, you know, let me do. But it's essentially creating and putting digital
 value around both online and offline things, which I'll get to. But, you know, at its simplest
 form, okay, I created digital drawing, a graphic design. And I put a value on that and you use and
 create these softwares to then transact that value. And again, I'm simplifying for someone's
 out there going, what's actually, you use the hex code in these zeros and ones and you do it
 through the, uh, but a bit token, uh, metaverse. And I'm like, yeah, yeah. Okay. All right.
 It'll let you, you just get out over there. And uh, but we're trying to make this real,
 for real people. And so you're going to see the growth of this. And I think companies need to
 have an NFT strategy in mind. They need to be learning about this, exploring it, seeing what
 this means to their customers, seeing what products and services they offer that means to,
 you know, have a lens for this. And I'm in, uh, I'm look, look, I've got some investments in some
 NFTs. And so I'm certainly dabbling myself, but you're just going to see more and more of this.
 I've kind of saving my, I'm still, you know, it's not new anymore. I'm digesting this.
 Right. Kind of like I'm digesting. It was digesting clubhouses are suddenly going on the club,
 huh? What? Oh, just kidding. If you still like clubhouse, then you're cool. But like I said,
 fat. We'll see where it goes. But um, NFT, uh, we'll see. I'm not saying it's a fat. I'm more,
 more with this and all seriousness, kind of building my point of view and what it means for
 clients and marketing and all those things. Certainly has a role. Certainly is growing. But I'm
 kind of building my expertise and knowledge around this before I make too much about it. All I will
 say is it is here to say because my kids put a lot of value in digital things. Uh, and they do
 are building their social credibility digitally. Uh, and they're social worth and the things
 no matter how I feel about some of that. As I've shared before, you know, it is no different than,
 you know, I'm a car guy. I love cars. No, I'm not these cars. These guys put less value on the
 tangible real world stuff that are more in that metaverse, you know, and all of this kind of
 falls a little bit in that. It's all related. So we'll see. But cookie lists. Here's the deal.
 You need to be collecting first party data. How do you do that? You need to have email collection
 forms and you need to be having transparent real conversations with your customer so that they
 want to give you that data. Because when cookie lists gets here, it's going to be vitally important
 that you're dealing and have first party data on prospects, customers, etc. You need to do that
 through straight up ways and there's ways to do that. All radical and we'll help you. Exactly.
 The only commercial of the day. But yeah, virtual events. Look, we're getting back to this
 place where people are getting comfortable. Thank God. Hases are dwindling. Thank God. You're going
 to see this hybrid approach continue to evolve with virtual events and live events where a lot of
 people still want to stay home or it's just more efficient. I think we have efficiency. Maybe we'll
 save some trees and some gas and all that stuff for people flying as much unnecessarily. You're going
 to see these hybrid approaches and, you know, I just want to be hologram. You know, I want to be
 digitally hologramed as a speaker to a conference. You know, I'm going to be in the Radcast Studio
 and I'm going to be hologramed into the FedEx event that I was supposed to speak at. We could have
 Star Wars. This is literally how they commute. Like you just put your little little thing out there
 and, you know, then you just pop up and that's we're going to have that's going to have. So it's
 coming. But yeah, lots of stuff coming. We've been talking about these things. It's important that
 you can keep up with it and you know where to keep up with it right here on the Radcast. Now,
 let's get to rallying the news. Here is the Radcast news.
 All right. So our news updates this week. We're going to hit these super quickly today because
 this is just this is what's going on. So this is the condense. This is the condensed hyperversi because
 there there's just a lot of topics to hit here. So first of all, there's this new show on Netflix called
 Waffles and Mochi or Mochi. However, you want to say it. I'm probably I butchered it. I'm sure.
 But anyway, I've actually watched a couple episodes of this because the concept was interesting to me
 and I was like, okay, even though this is a kid's show, like I took things away from it.
 You're really a kid of heart, too. Let's say I mean it's true. It's true. So essentially,
 the this is an interesting collaboration because Walmart and Netflix are kind of coming together
 and trying to emphasize more ways for kids to have better resources to what healthy foods are,
 how to make healthier foods and why they're important. So cool collaboration concept and really
 cool partnership from Walmart. Yes. And look, I don't know every single detail of this collaboration,
 but here's what I like to really big brands, to really big companies come together with a lot of
 poll and cloud and the ability to impact people positively. You know, we have an obesity problem
 in America. We have an issue with the education of our children on food, especially underprivileged
 children, you know, that are hungry quite frankly and the options that are really inexpensive
 are really processed really bad for your food and the stuff that's that is healthy is typically
 less attainable. And so I think it's got to be a combination of attainability. Walmart can do
 this with the power of their super centers and their stores and their affordability combined with
 Netflix delivering the content to educate. So it's a great tandem. I love seeing this positive
 stuff that come at a corporation with great power and great. Look, these companies have benefited
 tremendously and been successful, yes, on their own regard, but because of America and because
 of all of our people by their products, their by their services. And so with great size come great
 responsibility. And, you know, I commend them for stepping up and taking on what needs to be addressed.
 Absolutely. Absolutely. Second topic is QR codes. Okay. Besides getting into the obvious of how
 this has been, you know, leveraging your loyalty and boosting sales. What can small businesses
 do to kind of take this vantage point? I mean, we've seen Burger King, McDonald's, Starbucks,
 like everyone's been using this. How can you scale this down? All right. Two things. One, at lunch
 today, right before we recorded, we were recording this episode, I had cheese it as a cheese
 with my my sandwich and on the bag on the back was a QR code as big as my fist and about a
 contest or whatever. I say this more as the example of the proliferation and how this stuff is
 gets my like QR codes came out all the raids like eight years ago, seven years ago, whenever it was
 when they can't hit heavy and they didn't take off because people were kind of annoyed. The
 smartphones weren't as made as readily available. We had to download like three apps to get to it,
 maybe one, whatever. But anyway, friction for using them and the experiences work right now,
 that it's built into the iPhones, built into the camera, all you have to show it. And so it's
 easier experience and then stuff with like COVID and not touching and all these variables have come
 together. So now, QR codes are having their day. And if you're a small business, this is a great
 way. The most easy example is like menus for a restaurant. Like again, get rid of paper. We don't
 have to go back. We don't have to go back. We don't need that paper. Like don't need to go back
 just because COVID comes, you know, goes away or whatever. It's good idea not to use the paper.
 It's more efficient. So there's that it looks cleaner. Yeah, you're running sales. Have one on
 your board. Like like if you have a retail shop with any kind of foot traffic, you need to have
 a QR code that goes to your e-commerce store directly. So like you need to think about the ways
 and ease with which you share it. I love seeing business cards with all its owners QR code.
 Again, or just stuff, but it's a really easy way to leverage something that is now mainstream
 and has the opportunity to give more information with that direct code to get to your website,
 to get to your digital experience, e-commerce, whatever. Absolutely. I think it's a great segue
 because Roblox has been, you see this with Roblox in a way. Like Roblox has been popping off as
 a media business for a lot of ways. It's not really just about the gaming community anymore.
 It's so much more than that. And I mean, we've been seeing their numbers astronomically go up,
 like insane. Even the amount of time people are spending on Roblox has overpassed YouTube and
 Twitch. Crazy. I think I'm gonna get a QR code tattooed on the arm. Where's that way?
 I know it's kidding me. I just think I was just like, how else could you use it? I know it jumped
 on Roblox and we'll finish on that. But like, I'm like, do a QR code that make it look cool.
 I wonder if it would work. Anyway, somebody let me know. DM me if you know somebody has,
 if it, I wonder if it actually works. Where does it go? It's probably a menu of something.
 I'm just kidding me. Probably. Here we go. The chips in the arm. It's actually QR codes. Anyway,
 Roblox. Kids love it. It's all they play hat over half the time on their video games. And
 look, you're going to see it. The stock's not necessarily showing you. I think it's kind of
 been up and down in its early stages, but tons of growth. It is the kids metaverse. Really,
 all the skins, all the games. And it's more than that because every time I watch my kids, you know,
 back in the day, we played like the same video games like, you know, like the same three video games
 all the time. Right. But now I'll go watch them. And I won't know what they're playing because
 these creators create such different games on Roblox. One minute they're playing some virtual
 football game that's kind of not football. Then they're like in the temple, like hitting people
 with hammer on the head. And then they're riding cars like because these these creators are creating
 these virtual games and they change dynamically every week. It seems like they're playing something
 different. So I think that plays to just the overall interaction of attention of it. Exactly.
 And so you see skins and money. And again, they're putting their value in this stuff. And I think
 you're going to see it. I'm like, I wonder what the adult Roblox is going to be or maybe it just
 is Roblox will be a dope game. That way, I mean, you're seeing it now. I think over I forget the
 percentage exactly, but it's leaning more towards 13 years and older now. So what you're seeing
 this is not just a kid game. Like you're seeing teens young young and mid-aged Gen Z some millennials
 even on Roblox now. And I think the, you know, the insight here is just the dynamic nature of these
 game platforms, you know, the static play the exact same game over and over again. It's not
 saying going away, but you're seeing just the games change and a creator network that that leverages
 that and you know, all the technology and the chips and the speeds are enabling this because
 the graphics are still amazing. I was like, am I created that? How long take them to create that?
 Like it's like, you know, riding around in some Tesla. I'm like, what the heck? Yeah.
 Anyway, but it will be interesting to follow, but I am on some Roblox stock. I think it's,
 it's going to grow and there's your stock tip and your news of the week. Got it all here from
 the Radcast. Yes, yes, yes, we did. But I hope everyone enjoyed today's condensed news segment.
 You know where to keep up with us at the.rad.cast on Instagram and all of our content, theradcast.com.
 Follow me at Ryanofford. We'll see you next time on the radcast. Yo, guys, what's up,
 Ryanofford here. Thanks so much for listening. Really appreciate it. Do us a favor. If you
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