Innercise: John Assaraf is Helping Rewire Minds for Unstoppable Success

 Show me your daily practice of how you are expanding your mindset,
 self-talk, and emotional regulation for the level you want to play at.
 This is right about now with Ryan Alford, a Radcast Network production.
 We are the number one business show on the planet with over 1 million downloads a month.
 Taking the BS out of business for over six years and over 400 episodes.
 You ready to start snapping next and caching checks? Well, it starts right about now.
 And making it happen right now for youth or business and life because that's what we're
 headed today. It really starts with the brain. It starts with the mind. It's all there.
 No matter what we want to do, we can get purposeful. But if you don't have your head right,
 you can't get there. That's when we go to the export. He is the master of the mind. He is John
 Astorath. What's up, John? Hey, Ryan, great to be with you and your wonderful guests and audience.
 Appreciate it, John. He is an expert in mindset and coaching and teaching actual steps to help
 get business a scale because it does start in the mind, John. This causes a lot of boundaries for
 me that I like a house another show called Five Science. And I might have to get you on that show as
 well because it is about mind, body, and energy to get us where we need to go. It seems to be what
 what you live, breathe, and coach every day. Am I right? You are 100% right. I like understanding
 what I call the neuro mechanics. You know, what's going on in my own head so that I can understand
 why am I doing what I do? Why am I not doing what I want to do? No, I should do and can do. And combining,
 you know, a neuroscience and neuropsychology into trying to perform at the highest level I can
 then teach you what I learned to others. They called that self mastery. When I hear you say those
 things, and not that we ever, I try to be honest and not pretend that we master anything to
 perfection because it's always an evolution. But it really is like to know thyself in a famous
 philosopher say that. Absolutely. You know, the idea of self mastery, I think first should start with
 self acceptance. And not a lot of people invest any time on, you know, this is who I am right now.
 And before we start getting into, I'm not good at this. And I could be doing more of that. And
 I should this. And you know, Tony Robbins said many ago should have all over yourself.
 What about self acceptance first? Saying, hey, I was born with, you know, a genetic predisposition
 for certain things and character traits. I've been given some things that are easy for me to do
 or not do. And then there's other things that are harder and require some effort. And the
 whole idea first is to not judge, not blame, not shame, not feel guilty for who you are right now
 because every moment is perfect. And if we come at life from the perspective of every moment is
 perfect, some things may not be to my taste. And where I'd like to grow and develop, or I'd like to
 do have be achieve and feel are all little journeys that we could take and, you know, get on the
 path to achieve whatever it is that we're looking for, whether it's a mental achievement,
 an emotional achievement, a financial, physical, spiritual achievement. One of my beliefs is especially
 now how to fill in my anything, how to have deeper spiritual connectedness. We know how to do that.
 How to 3X my income in my business. We know how. How to get 500 more leads today or this week,
 we know how. So the issue isn't that we don't know how. What a person may not know how, but in general,
 how to is the easiest part of the equation. The real question is, why am I not doing what I could
 easily find out how to do. Now we're dealing with what's going on inside, you know, my brain or,
 you know, my heart, my gut, etc. And we know a lot more about that today than we can tap into.
 I love that because that's getting into what the first thing you said, John, when we were doing
 the pre-episode talk a little bit is, you know, you go, you were quick to go, I'm a mindset,
 you know, a master of mindset, I understand the mind, but I make it actionable. And I think
 that's the key. So you often speak about the inner game for success. How can, you know, people
 listening sort of that are, you know, we have a lot of high level executives. How do you coach people
 like balancing profit, people and pressure to sort of master that inner game? Sure. First,
 we have to understand what is the inner game, right? And it's, it's a lot more complex than people
 think. Carol Duac wrote a great book, you know, called mindset. And in the book, the synopsis of the
 book is that we either have a growth mindset or a fixed mindset. Most entrepreneurs, I think,
 would have a growth mindset, meaning they're willing to grow and learn and stop stuff and start stuff.
 But we're looking at profits, people, pressure. Let's talk about pressure first, because pressure
 is a form of stress, right? And so if we ask us of this question, does the same pressure
 activate the stress circuit in every human's brain under that pressure? And the answer is no.
 So the stress circuit or the amount of pressure required to trip you up may be totally different
 than to trip me up. So the question should be, how do I increase my capacity to deal with the
 pressure of my current, let's say business, my current life? And how do I expand my ability to
 handle the pressure at the next one or two or three stages? And so when we're talking about
 stress and pressure, there's circuits in the brain. And what activates, for example, your
 fear circuit may not activate mine. So when we talk about mindset, it's a much more intricate
 discussion than one size fits all. And you may not have the identity right now. And the beliefs
 require to reach your next level of business success. And so we ask ourselves, well, what is
 identity? Identity is your feeling of certainty about who you are and what you deserve to have
 an achieve. So think about this. Is it possible to generate $50 million a year in business
 for most of the people that are listening in their niche? It's possible, but not likely.
 Well, hold on a second. Well, let's first deal with its possible. Because if we ask ourselves,
 if it's possible, then how do we make it likely? So in my business, I'm in the coaching business,
 right? And there are people in our industry, coaching industry that make $50,000 a year. And there's
 people like Tony Robbins in the coaching industry making $180 million a year. What's the difference?
 And the first part is Tony is looking at the game at a much different level. International
 game, multiple languages, a totally different infrastructure that began with him wanting to build
 something of that statue and then building the identity, the beliefs, the habits, the strategies
 to achieve that goal. And most people get stuck at their current level of achievement. And when
 they set their goals for that next level, they set goals based on what they think they can achieve
 versus what is possible to achieve. And they don't like to think about what's possible to achieve
 because either A, they don't believe they're smart enough good enough or worthy enough to achieve
 it. B, they don't believe it's possible for them or it's not possible in their niche. C,
 it would be fears, fear of failing, fear of being embarrassed, ashamed, ridiculed, judged,
 rejected, disappointed. And that's what stops them from actually going after the biggest version of
 the success that they may want to achieve and right now I'm just sticking to business.
 Yeah, that's really interesting. And it makes me, John, I'm thinking like two things,
 two words are bubbling to the top of my head. One of them is potential and one of them is headroom.
 And I feel like it's like in, you're increasing both like when you master this inner
 game, like, you know, because you know, like I, anyone listening, I've got a, my hand ever my head,
 like where you hit your head because I think John just said a lot more eloquently than my diagram.
 But you know, like you've set these limits that are there. And I think when you, you both extend
 the limit, but it's one thing to extend the limit, John, but we have to also, and this is where
 the inner work I think that you focus on, which is the potential because I have to become different
 than I am today. Yes. To reach that headroom. Of course. Of course. Yeah. Let's maybe back up for
 one second. Let's just understand a couple of things. Most people don't know about the human brain.
 Number one, just like almost every electric car in the world runs the same way and every gas
 power car runs the same way, every brain functions exactly the same. So the fear circuit in your brain
 works just like the fear circuit in my brain. And what triggers it is different, but how it works
 is the same. How your habits were developed are the same, but the habits you develop, the beliefs
 you develop, the self-image you develop, the things that cause you stress and may not cause me
 stress, how they were developed are the same. So when we're looking at increasing capacity,
 now we're entering the domain of neuroscience and asking ourselves this. Let's say you're in
 Hollywood for just a moment. And let's say you're sitting at a coffee shop or a tea shop in Hollywood
 and one of your favorite actors, male or female taps you on the shoulder and says, hey,
 I've been looking at you from the corner over there and you look like you would be amazing
 at this role that were filming in six months. You're about what about six six two hundred and fifty
 sixty pounds like this role would be amazing for you. If we pay you a million dollars and we
 coach you on this role, would you be willing to work with our coaches to learn how to add this role
 to who you already are and then we'll film in six months. Ryan, what would you say?
 I'm in. You're in. They give you a check for a hundred thousand dollars now. They give you a
 script. You've never seen the script. There's just a bunch of writing on this script that said,
 here is your role. What would you do to become this new role? Got to memorize that script, baby.
 How would you do it? Reading it over and over again. How many times? I have a photographic memory,
 so I'll probably at least three times. So you do it three times. Would you take your mobile phone
 and record it so you can listen to it? Would you? Yes, I would. Yeah, I have my AI actually,
 my little recorder on my phone that trans, you know, it does all of that and I give myself footnotes
 and all of that. So I would, you know, so every time you would read it, would you add emotion to it
 as if you are playing the role so you can practice it until it becomes permanently known to you?
 Yes. So you have an A and B like the role that they gave me and then, hey, this is a little spin,
 I put on it if you like it. Great. So you would practice and what would happen during these practice
 sessions? You're basically firing the neurons in your brain. They're creating connections. The
 neurons that fire and wire in a repetitive pattern become more permanent, otherwise known as
 an expansion of your capacity and capabilities. So we talk about, you know, an entrepreneur and
 here's something that I ask, you know, a lot of a lot of people. Show me your daily practice
 of how you are expanding your mindset, self-talk and emotional regulation for the level you want to
 play at. There'd be a lot of quiet. It's always a lot of quiet. I coined the practicing of that
 inner size, right? So just like we can strengthen our bicep or shoulders or chest or quads or legs
 through cardiovascular work or weight training or yoga or pilates or hiking or hockey or whatever.
 We can train the different parts of our brain, the neuro muscles I call them to expand my identity.
 No, definitely we expand our identity to be able to play this role. Why not imprint, create the
 beliefs you need to create in order to affect how your brain sees the world? What most people don't
 know about Orion is this. We don't see the world as it is. Our brain creates what we see based on
 the internal beliefs and identity and map that it already has. Yes. You know what I call that, John?
 What? What you just described is you got to believe it before you see it. Most people need to see
 it before they believe it and that's why that didn't work. That's exactly. So here's the question.
 In the brain, right? What is a belief? That's a norm, I guess.
 Unfortunately, we're born with any beliefs. You've got four boys. Were they born with any beliefs?
 No. Zero. Were they born with any fear? No. Were they born with a self-image? I'm smart enough,
 good enough. I'm confident. I'm not. No. All the world that's conditioned them. So you
 conditioned them. You're spouse, partner, conditioned them. They're schools. Each other
 conditioned them. So think about this from a pure brain perspective. You know, we have about
 85 billion brain cells like marbles. Those marbles activate and connect to other marbles,
 brain cells. The connections that are reinforced become dominant patterns. The dominant patterns
 around our self-talk become the norm. The dominant patterns around how we react or respond to
 stuff becomes the norm. The dominant patterns of what we expect becomes the norm.
 The dominant habits become the norm. And then we just reinforce patterns from the age of literally
 13, 14 till we die. So most people watching or listening to this podcast are not 13 or 14. They're
 probably 25, 35, 45, 55, probably in that brain. Now, we already have our map. We already have
 these patterns that been reinforced that are brain is just playing the game based on the patterns
 that are already ingrained and reinforced in condition like software. So what I've gotten
 fairly good at doing is helping people refire to rewire for whatever their next levels of success is.
 And understanding how to do that, you know, based on neuro mechanics of the brain.
 And that's why people have a very, very hard time with hypergrowth. And they usually go from,
 you know, X to 100,000 to 250 to 500 to a million. But how often do you see something go from a million
 to 10 or 20 or 50 or 100 million? Rare. But it's possible. So if it's possible, why not
 possible for me? And now we have our story that we're going to say now we're going to get into the
 story that justifies our current set of results. Can you talk about the intersection between
 visionary thinking and sort of the neural part here in your term out like how to how to
 leaders expand what they believe is possible for their companies? You know, because of what you
 said earlier, I'm going to dive into the world of, you know, spirituality for just a moment without
 going off rails too much. That's fun. We have a brain, right, electromagnetic switching station that
 that receives and sends out energy in for nation, right? So we've been given a faculty called
 imagination. And our imagination is part of our brain that's that can imagine what's possible
 or what we would like to achieve. And for anything that we want to achieve, the vision is part
 one of this. We want to get into what I call resonance coherence and flow. So we want to align
 the vision, the idea, right, with the emotion, the energy and motion of my hundred trillion cells.
 Now, when I have a vision for, you know, an outcome that I want to achieve for my company,
 and I am like emotionally like, yeah, let's do this. And I engage my team, all right? And they buy
 into the vision and the mission and the why that we want to do this. When you create a vision that
 is strong, big, it's energetically like charging you and you get team involved in that, you're
 increasing the amplitude of your energy of what you and I and everybody else is now part one.
 So we get that alignment, right? And that is called sympathetic resonance in quantum physics.
 But there's also something called destructive interference. So destructive interference is let's say,
 I say, Ryan, let's start this business and let's you and I build this thing and help a lot of people
 and let's grow and let's make a difference in the world and have impact and influence and let's
 make a ton of money and give a bunch of charity. And then you have another partner or somebody on
 your team that goes, well, that can't be done. Destructive interference. When beliefs do not match
 vision, destructive interference, when habits do not match vision, destructive interference,
 when fear runs the show, destructive interference in the world of manifestation and growth. We want
 to create sympathetic resonance around the vision, the goals, the why, art one, and then the strategies
 the tactics, the timelines and the tools and resources. Now we have an entire sequence,
 no different than what they do to put a human on the moon and bring them back home safely,
 all systems go. So we have to have the mindset, we have to have the emotions, and then we have to
 have the right strategies in the right order done at the right time. Now we have coherence,
 harmony, and flow. Most entrepreneurs do not take the time to create the sympathetic resonance
 that is required, even though we know exactly how to do it. Why? Well, for some hard,
 it's hard. Yes, it's hard. If it was easy, everybody would do it. So let's understand why do
 some people not do it? They're stories that tell themselves a story. It's not the right time.
 I don't have the money, I don't have the knowledge, I don't have the skills, I don't have the team,
 I don't have, I don't have, I don't have, or I don't know how, or I don't deserve it, or I'm not worthy
 of it. So there's a self-image and story disconnect. Part one, part two is they have beliefs that limit
 them, right? And we have, I have empowering, constructive, positive beliefs that build this up,
 constructive, or we have disempower and destructive beliefs that tear us down. But a belief is nothing
 more than a neural pattern that's been created and reinforced in the brain. And ask ourselves this
 question, what has to happen in order for me to create and reinforce and empower belief that
 would allow me to achieve that goal? And then if I discover what would have to happen,
 then if I ask myself this question, how long does it take to create a new identity,
 to create a new habit, and to create these new beliefs that would actually affect
 positively my behavior? And here's the answer, most people don't want to hear it.
 Based on some research done in the University of Toronto, 66 days to 365 days of spaced repetition.
 Now, when you tell most people 66 days, three months, 100 days, they're like, nah, I want the
 shortcut. I go, okay, good luck. I'm giving you the science. You want to do it a little bit
 differently? Keep trying your way. Now, can you have somebody take action today based on motivation?
 Of course you can. But the key is not about motivation today. It's about consistency of a new pattern
 that overrides the old habit, pattern, et cetera. And it just takes a little bit of time. There
 is no way that somebody who takes the right action in the right order at the right time consistently
 will not achieve their health, wealth, relationships, career, business, financial goal. There's
 just no way. It's impossible. The biggest eye opener for me that I want the audience to get,
 you've got to get past the motivation. Motivation today isn't enough, which is the consistency over time.
 That's right. And, you know, as entrepreneurs, we don't like to wait. But if you're gonna build it
 and make the change, like you said, like especially inside your own brain, it's that repetition.
 So we're gonna get. If people would get into their heads, if I do for 100 days, what most people
 are not willing to do, I will live the life of my dreams. And this is why it's not the smartest,
 the fastest. It's the ones that are willing to delay gratification. They're willing to delay
 the gratification. It's not that you can't have success immediately, right? Like this. And if I go,
 you know, for example, on social media right now and I do a live session and I know how to create
 a call to action and I have something that's a really good offer. Sure, I can make money today.
 But if I don't do it again tomorrow and the next day and the next day and the next day if I don't
 do this podcast consistently and then market it and get, I'm not gonna grow the audience and
 achieve the potential for it. So instead of thinking, you know, what am I gonna do today or this
 weekend? I like to teach people to think in 100 day blocks. What can I accomplish with extreme,
 you know, focus and deliberate planning over 100 days? And then can I develop myself enough
 to build the habit that controls 95 to 98% of what I think feel and do every day? Yeah,
 the parallels was building a brand and what you're talking about. Like everybody look performance
 markings become all the rage, right? Because I want to sail today. I want to sail today. I want to
 sail today. But you got to build the brand over time. That's right. And like I coach brands,
 like this is what I do. I help brands build brand over time, which is playing the long game and
 doing what you need to do that to build your reputation, build your foundation, all these things.
 But we're so hyper obsessed on the results today. If we ask of the reason, like why are we so
 hyper focused on the results today? It's usually because we're not achieving the results we
 want today. The results today are not because of what's happened today. The results today are
 because of what you didn't do 100 days ago or 60 or 30 days ago. Whether you like it or not,
 we live in a world of effects. And for every effect there is a cause or more causes. And the inner
 game is the cause of all of your effects. So just like you wouldn't go to a mirror and scratch out
 your hair in a mirror, hoping that it would move off of the image that you're seeing, you know,
 you shouldn't focus on the effects too much. Focus on the cause effect will take care of itself.
 And the cause of my behavior is everything to do with my self-image, my beliefs, my habits,
 and my emotions. Inner game stuff. Inner game, it is. I, uh, maybe show on ours, you know,
 it's about the empowerment, but in empowerment, you know, you gotta empower yourself with the right
 habits, techniques, working with people like John, SRF. Hey, John, I know you, you coach a lot
 of executives, other people pivoting a bit as we must do because I want, we have the value of your
 inputs. I'm going to leverage it. You talk AI, you know, it's, it's the buzz word of business
 these days and in everything, there can be a lot of inner games with that too because you know,
 reframing what, oh, what am I, you know, your identity in a lot of ways. So two parts to kind of
 kick you off a little bit, John, how should be people thinking about this? What are you seeing?
 What are the trends? Where are things headed? And then we can kind of get on the inner,
 the inner game of all that. It's been coming fast for two and a half years, but most people have
 just gotten on the bandwagon now. AI in general is the greatest shift in humanity's history since
 the first human walked on earth. There's been 110 billion humans that have walked on earth.
 This is greater than the Renaissance era, agricultural revolution, industrial revolution,
 computer age, internet age, electricity and fire. This is bigger than all of them. So what does
 that mean? It means that we have to learn how to reinvent ourselves. There are now AI tools,
 cables. There's 177 large language models and over 40,000 tools as of last week.
 So first and foremost, we're in a sea of overwhelm and confusion. And a brain that's an overwhelm
 and confused, confusion by the way just means new concepts getting fused. But when new concepts
 are getting fused, we're in a state of stress. And when we're in a state of stress, we either
 fight it, we fight it, we flee, run away or we freeze. So a lot of people have gotten onto the
 initial bandwagon of generative AI. You know, use a chat GPT to create this word document for me
 or to analyze this or write a poem for me, create a business plan for me or a marketing plan for me.
 The next generation is a genetic AI is actually having agents who are doing the work for you.
 The challenge we have for most people is when the change is so big and requires a lot of cognitive
 capital, most people don't know how to break it down into bite-sized chunks to be able to say,
 for the next 30 days, I'm focusing on this, this problem, these agents, these workflows,
 these sequences, this testing, and then I'm going to move to the next one and the next one and the
 next one. So we've moved from generative AI only to a genetic AI, which is agents that will do
 the work for you to general AI, which will actually, you just talk to it and it'll go and do it
 and execute it for you and analyze itself and give you the results that you want. That's where it's
 all going and that's going to be, you know, with the next six to 12 months. So there's a massive
 learning curve right now that requires cognitive capital, we call it brain power, thinking power,
 and the good news is we can all do it. The challenging news is this. The brain's number one
 priority is safety and security to protect what I have to stay safe. Number two, it's to avoid
 any pain or discomfort. Well, this change is painful and uncomfortable. And the number three,
 priority of the brain is, is conserve glucose energy. So now I need more cognitive capabilities.
 I need to go through this change pain that what we call is to transition from what is to what
 will be and our brain considers that painful and uncomfortable. It doesn't want to do that.
 It requires energy to get to the fourth priority of the brain is the benefit and the win.
 So I have to challenge myself to override my brain's natural propensity through this overwhelming
 confusing, rapidly changing time. And most people don't have the skill set or the habit to manage
 change effectively. And that's why they're drowning in watching some other people doing it.
 And then the other problem we have is there are people, you know, on social media, you know,
 showing these graphs of this AI agent, connects to this AI agent, and now you need to just drag and
 drop and this and that, and that's just a bunch of bullshit right now that they're making these
 promises, but they don't understand all the underlying work that actually really has to happen
 in order for it to work. So people are being sold a bunch of blue skies that can be done,
 but it's a lot more work than they're laying out the foundation for.
 Yeah, we're building agents as well, and I can attest to that. It's a lot of work. It's not
 a plug-and-play. But it's going to be plug-and-play, but right now it's not.
 Yeah, I mean, what does this mean? You know, we talked a little bit pre-episode.
 It's going to replace a lot of jobs. Hundreds of hundreds of hundreds.
 Yeah, and so when knowledge is cheap and no longer a value source, and now we're moving,
 like you said, into this agentic world where it's not just the knowledge is cheap, the knowledge
 and ability to use it. How do people make money? And how do they have self-identity?
 Yeah. So I think we have to shift how we're getting our rewards.
 So we shift how we're getting our rewards. A lot of us entrepreneurs have this identity,
 like this is my business. This is what I do. Therefore, this is the value that I derive from
 being this. And I like to suggest that the way you derive your value right now is this.
 Understand that in times of change, this is an air cougher quote. In times of change,
 he said, the learned find themselves beautifully equipped to deal with the world that no longer
 exists while the learners inherit the earth. So for those of us who are willing to learn,
 to change, to let go of what was, to get used to understand how to take advantage of what is
 95% of people will not make this shift right now. You know, the early majority is going to be
 slower than ever. There's the early adopters whenever there's change. And you, Ryan, are one of
 them. I am one of them. But then there's the early majority. The early majority is taking
 way longer time right now because it's much more complex. And if you don't know how to use
 technology, for example, then even using, you know, Lindy make, Pavley or Zapier is like, what am I
 supposed to do with this? Right? So it's going to be, you know, for those who are willing to make
 the shift and be comfortable in this highly uncomfortable stage of our development.
 A will make a lot more money, be able to help a lot more people. But B, somebody is still going
 to have to, for the time being, for the foreseeable short future, one, two, three years,
 manage what is happening with the AI. We don't yet have the systems of AI being able to manage
 themselves and have supervisor AI agents, even though we already have them. We have to have people
 who are managing the supervisor, managing the agents, which is like, if you think about it, like,
 what the hell is he even talking about? Supervisor agents, managing agents, like, yeah, managing little
 robots is what I'm managing that are going to be humanoid, you know, in the next five to ten years.
 It's like, get your head around this because this is a change of biblical seismic proportions
 that I'm not going to fight. I'm going to learn how to ride this wave versus being crushed by it.
 And so when the first thing from a mindset perspective is I'm going to learn how to surf this wave.
 Yeah. And in order to surf this wave, the first thing you learn in surfing is the first thing
 you have to do. Yes, you paddle out there and you have to point your surfboard towards the beach.
 So everybody, where is the beach? Where is this all going? You need to know.
 And then you got to pick your surfboard, your tools, so that you can use it for your personal life,
 whether it's chat GPT, Lama, a mistral, whichever LLM or two or three you're going to use,
 whichever tools you're going to use, none of us needs 50 tools. We need five to ten tools,
 like your tool chest for your in your garage. You don't need 150 tools. Most of us use five tools,
 a hammer, a wrench, a couple different screwdrivers and we're pretty good to go. You need to choose
 which are the tools that I need to master now so that I can master five more down the road and
 reduce it back down to the ridiculous. And think about how do you fix any of the problems you have in
 your company using AI and then how do you accelerate what you're doing using AI? Because it's faster,
 cheaper, easier and better. Even before this call, Ryan, I created this brochure for an event that I'm
 going to have in September and I sent it to my lead neuroscience expert. His name is Mark Walden.
 He's also written books like I have and he ready goes, John, this is like scientifically perfect.
 He says, how long did it take you to write it? I said 15 minutes. What? What do you mean 15 minutes?
 I said, yeah, I took me another 15 minutes to get the images in there. It was like 15 page brochure.
 His jaw just dropped. When I would pay him to write this kind of stuff, it was literally $500
 an hour and he would take five to seven hours to create what I sent him that created less than 30
 minutes this past weekend. It's powerful, man. I did the same thing. I, uh, this show notes,
 like everything we do with podcasting, everything, do with growing, like social media and everything
 else. Like if you aren't using these technologies, it's like you're just, I don't know what to tell
 them. But I, but I will say, you know, entrepreneur's generally speaking are it's, people ask me
 how, okay, what are the keys to success? And I think you would agree with this one, John.
 Highly curious in the willing that learner thing really hit with me because I think about
 like myself over the years and like would differentiated me from my friends. And look,
 I mean, they have some of them are more successful from me, not, not, not many, but some. And,
 but I, and I, as long as I'm, I'm not the smartest guy in the world, I'm a learner, man.
 I'm a learner. I love learning. I'm curious to tell. Yeah. Like I'm just, I got to fucking know,
 you know, like I want to know it. And I got, and I'm a practitioner. Like I don't just,
 you know, it's something about those attributes, isn't it? Yeah, it's actually many years ago,
 it was on Larry King about seven, eight times in one of the episodes. I actually got a chance to
 interview him a video of me in with Larry King glasses and his straps. And I was interviewing him
 for one of our shows that he came down to San Diego for. And I said, Larry, because I'm not,
 I mean, it's just like an ordinary guy and said, like, what do you, what do you think? Like has made
 you so successful? And I forget his answer. He said, John, I'm just more curious, you know,
 than the average person on, on what, why, how? And I really, I'm just curious. He said, I'm just
 a voracious learner. And he says, and that, that has helped me become really good at what I do.
 And so I think that's one of the greatest skills. The other thing that it does, Ryan, is when we're
 curious, there's, there's something in the brain called the neuroplasticity switch. So remember
 earlier, we talked about growth mindset versus fixed mindset and a fixed mindset. This is the way
 things are, this is how I am, this is why this is, that's a closed mindset. And we're basically not
 open to growth. When we're born, this neuroplasticity switch, the brains really to create new patterns,
 reinforced patterns is 100% on. The reason babies are sleeping 20 hours a day, 22 hours a day,
 is their, their brain is creating, you know, through the sight, the sound, the tactile, the smelling,
 the eating and all the stuff. It's creating these patterns, a map of reality. By the time we're
 13, this, this neuroplasticity switch turns off. And then we're reinforcing these patterns.
 But for those of us who remain curious, it flips on the switch again. So anytime you're reading,
 watching this podcast, taking notes, implementing, talking about it with your friends, going to AI and
 saying, how can I use this? What, what, and you get curious, you're activating and reinforcing this
 success pattern of curiosity. And if you're asking the right questions, now your brain starts to say,
 okay, I've just learned this, I discovered this, I can do this, I can do that. Now, how do I
 implement this? Now you're growing, you're back into this growth mindset. And for those of us who
 don't just passively listen, but we listen, we take notes, we, we make plans for what we're going to do,
 we learn from what we've done, how do we change it? We're deliberately and consciously evolving
 ourselves. And that is where the prize is. I have taken about 15 personal notes from this, John,
 and already have like action in my brain, like spinning. I know our audience does. John, we can
 talk for hours, man, I really appreciate your wisdom. Working everybody learn more about what you're
 doing, how that might could work with you, et cetera. Sure, you can hop on to johnassref.com.
 And I got a lot of free stuff on there. And there's audios, videos, blogs that I write on social
 media, my Instagram page, I'm on there every day. Obviously YouTube videos. And then myneurogem.com
 is my company name. And then any of my, I've got a few near times best selling books, having
 all the answer and inner size. And then the final one is my inner size app. If you want to get,
 you know, to be a better entrepreneur, there's brain training inner sizes using the best methods.
 You just go to innersize.com. It's like a hundred bucks for a year to get access to 600 brain
 training inner sizes and videos on really mastering your mindset and your emotions and your
 habits. We'll have all of that in the show notes, all of those links. And let me tell you, I spent
 some time on a few of these things. And there's, you know, there's times where I go to things,
 and I feel like, because I am curious, I go down the rabbit hole sometimes. It's a lot of value
 pride, John. Thank you. I appreciate you doing a lot for the world. I really appreciate all that
 you do and for coming on the show. Thank you, Ryan. Great having the great being on your show.
 Hey guys, you need to find us. Ryan is right.com. Hey, I'm right, because I know guys like John,
 who are providing value, insights, and telling you like it is, because you've got to work on the
 inside to get what you want on the outside. We'll see you next time. All right, about now.
 This has been right about now with Ryan Alford, a Radcast Network production.
 Visit Ryanisright.com for full audio and video versions of the show,
 or to inquire about sponsorship opportunities. Thanks for listening.