How Shein’s On-Demand Model is Reshaping Fashion | Live from Shoptalk 2025
Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of Fashion
Chris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond.
📍 Timestamps:
(0:05) Live from Shoptalk 2025 at the Avalara booth
(0:22) Peter’s background & Shein 101
(1:12) What “on-demand fashion” really means
(2:48) Technology that drives Shein’s efficiency
(3:59) Shein’s response to the affordability crisis
(5:00) Advice for other retailers: embrace data engineering
(6:15) Personalization & the "experience gap" in e-commerce
(7:42) Photo search and recommender system innovations
(8:37) The role of customer feedback in design
(9:34) Tariffs, De Minimis, and regulatory planning
(10:56) Peter’s favorite thing about Shoptalk: Serendipity
#shoptalk #shein #retailtechThis podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
More description
Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of Fashion
Chris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond.
📍 Timestamps:
(0:05) Live from Shoptalk 2025 at the Avalara booth
(0:22) Peter’s background & Shein 101
(1:12) What “on-demand fashion” really means
(2:48) Technology that drives Shein’s efficiency
(3:59) Shein’s response to the affordability crisis
(5:00) Advice for other retailers: embrace data engineering
(6:15) Personalization & the "experience gap" in e-commerce
(7:42) Photo search and recommender system innovations
(8:37) The role of customer feedback in design
(9:34) Tariffs, De Minimis, and regulatory planning
(10:56) Peter’s favorite thing about Shoptalk: Serendipity
#shoptalk #shein #retailtechThis podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
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