From Wealth to Personal Freedom: Dr. Sheri Riley's Transformation Journey

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<v Speaker 1>Welcome to the Big Success podcast, cutting edge conversations on business and personal success, as well as how to level up.

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<v Speaker 1>Here's your host, number one business coach in the world, brad Shokers.

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<v Speaker 2>Okay, I know I say this every week, but Sherri just breaks down success and exponential living because peace and when she gives you her definition of success, you'll see both her early definition as a young person and her definition today and how that changes dramatically.

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<v Speaker 2>But we're going to go into her nine steps of exponential living.

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<v Speaker 2>We're going to break down what the thing is like when you've worked with people like Usher and Tony Braxton Converse.

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<v Speaker 2>She's been a trainer and educator in the WNBA.

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<v Speaker 2>She's worked with the NBA.

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<v Speaker 2>She's a coach of amazing people doing amazing things.

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<v Speaker 2>I think you're going to love what she teaches us here about success today.

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<v Speaker 2>Join me.

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<v Speaker 2>Follow along Dr Sherri Riley on the Big Success podcast.

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<v Speaker 2>Sherri, I have to ask you, with all of the success around your world, how do you define success?

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<v Speaker 3>You know, that question I love and the reason I love it is because for years my definition of success was honestly the thing that caused me the most struggle and turmoil, because that definition of success was so narrow.

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<v Speaker 3>And it was narrow to only include how many zeros were in my bank account and how many commas I had between those zeros or what initials were in front of my name or what initials were behind my name.

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<v Speaker 3>But when I grew to broaden my definition of success, what it includes now is, you know, 18 years of marriage, being able to go to my daughter's whatever sport she's playing that season, her games, being able to watch my mother's favorite TV show with her, because she's 81 and loves, you know, these certain TV shows.

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<v Speaker 3>Now, that's my definition of success and to really sum that up is my definition of success is freedom to truly live in the power of peace.

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<v Speaker 3>That's what it is now and it's been the most rewarding gatepole for me to really hold on to, or goalpost for me to really want to.

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<v Speaker 2>Let's go back to that earlier definition.

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<v Speaker 2>Good and bad of having that definition for you.

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<v Speaker 3>That the first one, or the one now the first one?

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<v Speaker 2>Because a lot of young people and I was one of them too I had to have all of the bangs, all of the trappings, Like the Rolex watch was.

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<v Speaker 3>It was important back then and I'll tell you, I'm still a capitalist Like.

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<v Speaker 3>I love wealth, I love finances, I love giving, I love supporting, and you got to have to give.

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<v Speaker 3>And so the good of it was it gives you a metric to shoot for, it gives you a drive, it gives you a yardstick to measure your effort.

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<v Speaker 3>The drawback of it is when it's narrow.

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<v Speaker 3>See, remember I said the narrow definition of success.

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<v Speaker 3>When we broaden our definition of success and that's really the challenge that I want to give those of us who are had performers I love, I love money, I love what I can do with money, I love what money buys me, I love access, I love the what access gives me.

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<v Speaker 3>That comes from hard work, but it's more than that.

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<v Speaker 3>So the challenge for me is when I secured those things, when I had the title, when I had the money, when I had the access, when I had the career my dreams and I was miserable.

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<v Speaker 3>I was there was a void right, and what I say is our skill and talent will take us to levels of success.

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<v Speaker 3>Our character can't sustain if we're not as committed to personal development, working alongside and parallel to this professional drive that we have.

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<v Speaker 2>Now.

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<v Speaker 2>So let's go back then.

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<v Speaker 2>Where do you think in life you chose success?

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<v Speaker 2>When did that happen for you?

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<v Speaker 2>Was it young?

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<v Speaker 3>Where did that happen?

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<v Speaker 3>It's been in me since I can remember.

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<v Speaker 3>I was the competitive six year old in the backyard playing basketball by myself.

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<v Speaker 3>I was the competitive nine year old with my grandfather taught me poker and and all these card games and I've always innately had that drive, want to be the best, and had that drive to want to be what we call successful and whatever I did, whether it was basketball, whether it was kickball as a young girl.

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<v Speaker 3>So I've always had that innately in me.

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<v Speaker 2>So where do you think this evolution of your definition happened?

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<v Speaker 2>Is it a gradual thing?

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<v Speaker 2>Was there a day when you just decided, no, gotta, gotta be different?

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<v Speaker 3>When I crashed and burned.

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<v Speaker 2>Yeah, yeah, the only way was up yeah.

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<v Speaker 3>You know, it was when I really I was at LaFace Records.

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<v Speaker 3>This was the career job that I I mean.

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<v Speaker 3>I wanted this, since I was in a small town growing up and I was a young girl.

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<v Speaker 3>I worked with outcast us sure, tony Braxton, tlc I mean, these were the biggest artists of our time.

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<v Speaker 3>At that point I literally bought my mother a home by the age of 27.

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<v Speaker 3>Like, I had all the things I'd worked for and I was miserable.

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<v Speaker 3>I was miserable and I realized money will never be able to buy me peace and to have all of these amazing external achievements, you know, and racking up more and more achievements.

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<v Speaker 3>But I was internally miserable and it was that lack of peace, it was that lack of freedom that I truly realized that there, when I seek, search and get the peace first, then I can truly enjoy all of these great items and great things that my external work was producing.

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<v Speaker 2>So I'm going to hold off diving into your nine principles.

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<v Speaker 2>But success, what is your mindset around?

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<v Speaker 2>Or your formula, I guess, or your method of how does success happen for someone?

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<v Speaker 3>Yes, well, I start with what I trademarked years ago peace is the new success, right?

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<v Speaker 3>So for me, everything starts with how do you pursue that peace, how do you make sure that you understand your peace of mind, your peace of spirit, your peace of energy is first.

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<v Speaker 3>Then we really look for the barriers that hinder your external peace, right, and that external success.

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<v Speaker 3>And so that's those mindset barriers.

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<v Speaker 3>And the great thing is, is the mindset barriers that keep you from your peace usually create the barriers that are hindering your external success, right?

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<v Speaker 3>And so we have one of our clients, the amazing Jewel Lloyd, wnba superstar, and the level of success that she's had this year.

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<v Speaker 3>She was already one of the best in the league, but this year she won the MVP for the WNBA All Star game.

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<v Speaker 3>She was the leading scoring champion of the entire league.

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<v Speaker 3>But the work we did was on her personal development, right.

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<v Speaker 3>And so for me, the evolution of success is when I understood that personal development fuels our professional growth.

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<v Speaker 3>Personal development is just as important as that professional growth, and so balancing those two, working simultaneously with those two realities, that's what really amplifies and honestly extends our success.

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<v Speaker 2>Yeah.

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<v Speaker 2>So let's flip that over for a second.

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<v Speaker 2>Sometimes and even you know your own story sometimes, success comes from our biggest failures.

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<v Speaker 2>What's the difference between someone who actually turns failure into success and someone who doesn't?

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<v Speaker 2>I guess is probably the simplest way to put that.

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<v Speaker 3>Yeah, a couple of things.

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<v Speaker 3>One, you know fail seven times, get up eight.

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<v Speaker 3>And two, right, simple.

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<v Speaker 3>And what John Maxwell says, it's failed forward, right.

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<v Speaker 3>I believe sternly and I've raised my doors to believe this there's nothing wrong with crying.

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<v Speaker 3>There's nothing wrong with failure.

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<v Speaker 3>It's what you do afterwards Like.

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<v Speaker 3>I don't believe in mistakes.

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<v Speaker 3>I believe there's things that we do that we learn to do differently.

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<v Speaker 3>So for me, failure is some of the greatest lessons.

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<v Speaker 3>It's some of the when you assess, you gotta assess.

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<v Speaker 3>But if you just allow it to hinder your confidence, to me that's the only failure Is when you go oh, I failed.

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<v Speaker 3>No, the effort you put in may need to be different, the thoughts that you had may need to evolve, the people you work with you may need to make changes, but you're not a failure.

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<v Speaker 3>So to me, the only failure is when you put it on you and don't assess how you can do that differently.

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<v Speaker 2>Talk more about that assessment phase too, because I think that's real important.

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<v Speaker 3>Yeah, so just evaluating what didn't work.

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<v Speaker 3>Let's start with not overthinking it.

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<v Speaker 3>Let's just start with not overthinking it.

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<v Speaker 2>Really, no successful person has ever been an overthinker.

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<v Speaker 3>Never, ever, brad, ever.

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<v Speaker 3>But let's just really assess what worked, what didn't work and I've had so many failures, right, things that I've learned from, if you honest, you're experiencing some of them every day.

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<v Speaker 3>Right, but it's really looking at, ok, what worked, what didn't work, what could you do differently, and many times it's really asking yourself those simple questions but being ready for a real answer that you've got to be accountable to.

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<v Speaker 3>One of the things I don't let my clients do, brad, is I don't let them say I don't know, because that's the catch-all that keeps us from being accountable.

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<v Speaker 3>I failed, well, I don't know what happened.

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<v Speaker 3>Yeah, no, no, no.

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<v Speaker 3>Tell me what you do now.

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<v Speaker 3>Tell me what you do now.

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<v Speaker 2>Yeah, one of my great coaches had a question is well, if you did know, assume you do know what would the answer be?

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<v Speaker 2>Oh, fantastic, we're going to take a quick break.

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<v Speaker 2>We'll be back on the Big Success podcast, Dr Sherry Riley.

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<v Speaker 2>We're going to go into the nine steps.

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<v Speaker 2>You're going to love this stuff.

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<v Speaker 2>I learned it years ago from it.

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<v Speaker 2>It works.

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<v Speaker 2>We're going to learn it today.

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<v Speaker 4>Business empires are where most people create the vast majority of their initial income and wealth.

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<v Speaker 4>Through Brad Sugar's Entrepreneurs' Event, you will learn how to turn your companies into valuable and sellable assets.

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<v Speaker 4>Visit BradSugarcom to attend this program as a standalone or as part of Brad Sugar's Entrepreneurial University.

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<v Speaker 2>And you're back.

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<v Speaker 2>Big Success, Exponential living Now 2019, I think, is when we first met and I read the book let's dive into the nine principles so that everyone can get a taste for it and then they got to go read the book, obviously.

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<v Speaker 3>Yes.

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<v Speaker 3>So, as we were talking in the last segment about my failure, my crash and my burn, what came out of that is I was spending 100% of my time on 10% of who I was.

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<v Speaker 3>And what I found as the elixir, the thing that really helped me navigate back through that 90%, was what I call exponential living, and exponential living is a lifestyle of pursuing peace, choosing clarity and living courageously, and in order to do that, you need to grasp and apply these nine principles.

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<v Speaker 3>And so I found these nine principles to be the how, how you pursue peace, how you choose clarity and how you live courageously.

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<v Speaker 2>So number one live in your power.

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<v Speaker 3>Yes, it all starts with a decision.

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<v Speaker 3>Live in your power is when we're back to stop saying I don't know.

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<v Speaker 3>It really is about your perspective.

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<v Speaker 3>That's the P taking ownership, the wisdom, the engagement and the reward.

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<v Speaker 3>And what that looks like is what is your vision?

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<v Speaker 3>First, we have to start with a vision, and so many of us, as we become adults, we stop dreaming.

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<v Speaker 3>We strategize, we plan, we analyze, but we don't dream.

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<v Speaker 3>And so what is your vision?

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<v Speaker 3>And then, in taking ownership, it's really narrowing in on what do you really need to focus on?

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<v Speaker 3>We have so many things, especially in this age of social media and AI and so many other technological advances, that there's so much, but when you narrow down to what's most important, and then wisdom, when you have that clear perspective, when you take ownership, it allows you to really get clear on when opportunities are distractions.

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<v Speaker 3>I'm going to say that again we have to get clear on when opportunities are distractions.

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<v Speaker 3>And when we're clear on the opportunities, that's when we have to really be present.

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<v Speaker 3>We have to really be present, and here's the key Our presence is not enough, we have to be present.

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<v Speaker 3>And then that's when we get to the reward, and the reward comes from consistency, and so the first principle is really making the decision to get clear, to take ownership, and then, with consistency, make sure that we remove all the triggers, all the distractions that really keep us from moving forward.

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<v Speaker 2>Well, diving straight to number two, then health.

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<v Speaker 2>As you put it, healthy living is more than just a diet.

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<v Speaker 2>Take me into that thing.

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<v Speaker 3>Healthy living is more than just a diet.

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<v Speaker 3>It's truly about relationships.

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<v Speaker 3>It's the relationship we have with ourselves through self-care, through mindset adjustment, through a confident mind, honestly just spending some time pouring into yourself the relationship we have with others.

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<v Speaker 3>So many times, brad, when we are high performers, we say we value family.

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<v Speaker 3>That's our number one value.

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<v Speaker 3>But if I looked at your calendar, where you spend your money and where you spend your time tells me what you value and most of the time those are not aligning with your family.

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<v Speaker 3>They get the last of us.

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<v Speaker 3>And so healthy living is more than just a diet really focuses on those key relationships and how we're integral with those.

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<v Speaker 2>Love it, Love it, Pursue peace.

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<v Speaker 3>Positive mind number three yes, that's about our attitude.

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<v Speaker 3>It's about our attitude the core to peace.

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<v Speaker 3>So many of us think that peace is impossible, but what we find is many times, it's our attitude about how we see things.

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<v Speaker 3>We see things through this lens of what we can't do, or we see these things through the lens of I don't care how I do it, I'm going to get it done.

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<v Speaker 3>What negates us in that process is how are we really intentional about our mindset and what do we really focus on with our attitude and how we show up?

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<v Speaker 2>Yeah.

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<v Speaker 2>So if I take one more minute just on that one there, what are some of the key strategies to keep your mindset in that space?

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<v Speaker 3>Yes, okay, I love the questions, brad, you're hitting all of them.

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<v Speaker 3>Yes, so we don't realize how negative our thinking is.

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<v Speaker 3>And so what I do is I put my clients.

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<v Speaker 3>The first thing I do is I put them on a 21 day peace and a positive mind challenge, and what that looks like is I want them to literally realize how negative their thinking is, which creates such a negative lens and filter for everything that they do and say.

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<v Speaker 3>And so the first thing I ask them to do is acknowledge the negative thought.

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<v Speaker 3>The second thing is arrested.

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<v Speaker 3>The third thing is replaced it.

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<v Speaker 3>So, in acknowledging the negative thought oh, hold on, no, I'm not going to.

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<v Speaker 3>Okay, I'm thinking that today is just going to be a horrible day because my calendar is so full I'm going to acknowledge that thought, then arrest it.

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<v Speaker 3>No, I have so many things that I want to do, not that I have to do.

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<v Speaker 3>This is such an honor that I have this opportunity to do multiple podcasts, to spend time at my children's flag football game, to be able to take my spouse out on a date.

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<v Speaker 3>These are things I get to do.

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<v Speaker 3>So you arrest the thought and then you replace it.

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<v Speaker 3>You replace it with the positive thinking around those things that you have in front of you.

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<v Speaker 3>You acknowledge it, arrest it and replace it.

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<v Speaker 2>Number four, servant and giving spirit.

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<v Speaker 3>Yes, Ah, this is all about service.

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<v Speaker 3>One of the greatest challenges we have as high performers is we believe that the more we do, the more we do, the more we do, the greater we feel, when the truth of the matter is it's the more we serve In every area of leadership.

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<v Speaker 3>I love John Maxwell as he talks about serving leadership, and so when you're a high performer, I challenge you one to serve your teams.

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<v Speaker 3>But also, where can you serve in the community?

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<v Speaker 3>It may be at your church, it may be at a youth program.

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<v Speaker 3>Honestly, it could be your family.

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<v Speaker 3>Like, really have you served your family, not just been parent, not just been spouse, but serve?

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<v Speaker 3>But when we do that serving, it really does pour back into our piece, pour back into our clarity and give us a renewed and innovative thinking that we really don't get in any other form other than that act of service.

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<v Speaker 2>My favorite chapter or my favorite of the principles stop working, stop maximizing.

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<v Speaker 3>Yes, mine too.

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<v Speaker 3>Oh, my God, brad, that is the fuel.

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<v Speaker 3>They're like my children, right, all nine of them are like my favorite, but this one is the fuel for exponential living.

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<v Speaker 3>It's the fuel because what that says and most people say, but, sherry, you say you're a capitalist, you say you love money, you say, like, how can you say stop working?

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<v Speaker 3>No, what I'm saying is we need to take, bring our heads up.

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<v Speaker 3>Bring our heads up and really look at the opportunities we have around us.

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<v Speaker 3>Many times our to-do list has so drained us and weighed us down because we're trying to do everything versus identifying the opportunities that are going to move the needle the fastest in the farthest.

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<v Speaker 3>And so that one, that one, is the fuel.

00:18:55.166 --> 00:18:57.068
<v Speaker 3>That one is the fuel for everything.

00:18:59.074 --> 00:19:01.500
<v Speaker 2>Number six some days I struggle with this one.

00:19:01.500 --> 00:19:04.118
<v Speaker 2>Happy is a choice, joy is a lifestyle.

00:19:04.630 --> 00:19:06.237
<v Speaker 3>That one is so simple.

00:19:06.237 --> 00:19:07.434
<v Speaker 3>It's exactly that.

00:19:07.434 --> 00:19:09.074
<v Speaker 3>Happy is a choice.

00:19:09.074 --> 00:19:13.994
<v Speaker 3>Joy is a lifestyle it really is about.

00:19:14.476 --> 00:19:17.964
<v Speaker 3>Can you make the decision to just smile?

00:19:17.964 --> 00:19:26.109
<v Speaker 3>Can you make the decision that, with I give this exercise, sit down on the left side of the paper.

00:19:26.109 --> 00:19:30.792
<v Speaker 3>I want you to write everything that's negative, that's going on.

00:19:30.792 --> 00:19:35.320
<v Speaker 3>It could be an in-law who just got diagnosed with something.

00:19:35.320 --> 00:19:38.212
<v Speaker 3>It could be a business endeavor that didn't go the way.

00:19:38.212 --> 00:19:41.211
<v Speaker 3>You wanted it to Write that down On the right.

00:19:41.211 --> 00:19:51.238
<v Speaker 3>Once you finish and you will finish on the right side of the paper I want you to write everything going great, everything I promise you without fail.

00:19:51.238 --> 00:19:55.455
<v Speaker 3>What happens is on the left side, you're gonna stop and run out of things.

00:19:55.455 --> 00:20:01.478
<v Speaker 3>On the right side, you're gonna have to stop yourself because you could keep going on and on and on.

00:20:01.478 --> 00:20:17.656
<v Speaker 3>And so when we really look at there's more to be happy about than there is to be frustrated with, and when we own that daily commitment to being happy, joy, joy just begins to permeate in our system Like it really is a lifestyle.

00:20:17.656 --> 00:20:22.954
<v Speaker 3>And here's the separation you can have bad things happening and still be filled with joy.

00:20:23.930 --> 00:20:32.036
<v Speaker 2>Yeah right Number seven, build lasting confidence, and that word lasting, I think, is one of the important parts of the chapter.

00:20:32.490 --> 00:20:34.136
<v Speaker 3>Build lasting confidence.

00:20:34.136 --> 00:20:45.499
<v Speaker 3>So many people feel like because they've accomplished great things that they're confident, when the truth of the matter is they're driven, and there is a difference between drive and confidence.

00:20:45.499 --> 00:20:48.618
<v Speaker 3>Drive is what pushes us to achieve.

00:20:48.618 --> 00:21:04.836
<v Speaker 3>Confidence is who we are when we get there, and so you've had business partners and business associates that you're looking at them at the head of the table and going how are you sitting there Like it is so apparent that you feel like you don't deserve that seat?

00:21:04.836 --> 00:21:12.357
<v Speaker 3>And it's because, again, drive pushed them to a level of success, but they were never intentional about their confidence.

00:21:12.357 --> 00:21:24.895
<v Speaker 3>And so the goal with principle seven is that drive and confidence work hand in hand, and that comes from that personal development being intentional about who you are, not just what you accomplish.

00:21:27.150 --> 00:21:28.957
<v Speaker 2>Number eight courage to be faithful.

00:21:29.390 --> 00:21:30.294
<v Speaker 3>The hardest one.

00:21:30.294 --> 00:21:33.134
<v Speaker 3>This is the hardest principle and all transparency.

00:21:33.134 --> 00:21:39.876
<v Speaker 3>A lot of people don't get past this principle to get to exponential living, because this principle is about healing.

00:21:39.876 --> 00:21:43.856
<v Speaker 3>It's about healing, and healing is just not from trauma.

00:21:43.856 --> 00:21:49.218
<v Speaker 3>Healing can be from an idea that was placed in you at a certain point in life.

00:21:49.218 --> 00:22:01.616
<v Speaker 3>Healing can be from something that we've created due to our experiences, but it really is allowing yourself to be vulnerable enough in your own truth to see what is the hindrance.

00:22:01.616 --> 00:22:04.253
<v Speaker 3>One of our clients.

00:22:04.253 --> 00:22:06.339
<v Speaker 3>Her mother passed when she was nine.

00:22:06.339 --> 00:22:08.616
<v Speaker 3>Her father was fabulous.

00:22:08.616 --> 00:22:30.480
<v Speaker 3>Her father was phenomenal, she was raised in love, she had a phenomenal family, she'd been married for years and when we did our work together, we worked together for about a year and it really settled in me that the barrier she had is, even though she had all of this love in her life.

00:22:30.480 --> 00:22:35.498
<v Speaker 3>What she had never healed from is when her mother passed when she was nine.

00:22:35.498 --> 00:22:39.118
<v Speaker 3>She had this thought that love died as well.

00:22:40.130 --> 00:22:57.578
<v Speaker 3>And so when she understood, when we said that moment that love didn't die, just your mother, it set her free, right, and so healing is that thing of what's really the block or the blockages that are holding you back.

00:22:57.578 --> 00:23:05.439
<v Speaker 3>And so it takes courage, it takes a lot of courage to be integral and honest with yourself, to realize those barriers.

00:23:06.769 --> 00:23:09.277
<v Speaker 2>Finally, exponential living number nine.

00:23:09.818 --> 00:23:10.279
<v Speaker 3>Peace.

00:23:10.279 --> 00:23:18.757
<v Speaker 3>Yes, exponential living is a lifestyle of pursuing peace, choosing clarity and living courageously.

00:23:18.757 --> 00:23:27.213
<v Speaker 3>But here's the gotcha as my business partner says, peace is not a destination, peace is a journey.

00:23:27.213 --> 00:23:37.737
<v Speaker 3>Peace is an every day, every moment, sometimes every second commitment too, it is a every moment commitment.

00:23:37.737 --> 00:23:49.113
<v Speaker 3>So exponential living truly is a lifestyle of different stages and places, of applying these principles so that you can live in that power peace, clarity and courage.

00:23:51.400 --> 00:23:52.864
<v Speaker 2>This is the Big Success podcast.

00:23:52.864 --> 00:23:59.316
<v Speaker 2>We're going to be back and talk about scaling up, or not just exponential living, but exponential achieving the whole thing.

00:23:59.316 --> 00:24:03.125
<v Speaker 2>Dr Sherry is going to take us through it on the podcast just a moment.

00:24:04.355 --> 00:24:12.704
<v Speaker 5>Dr Sherry Riley spent 20 years creating marketing strategies for global superstars and companies like Usher, tony Braxton, converse and WarnerMedia.

00:24:12.704 --> 00:24:16.144
<v Speaker 5>Now she serves as the founder and president of exponential living.

00:24:16.144 --> 00:24:20.084
<v Speaker 5>To learn more about Dr Sherry Riley, please visit SherryRileycom.

00:24:21.295 --> 00:24:29.864
<v Speaker 2>Sherry, when we think about success, there's a level of success of high performance, and then there's ridiculous high performance.

00:24:29.864 --> 00:24:36.027
<v Speaker 2>You coach work with some of the most amazing high performers.

00:24:36.027 --> 00:24:42.821
<v Speaker 2>What do you see as the difference between someone who's a high performer and someone who just goes amazing with what they're doing?

00:24:44.154 --> 00:24:44.737
<v Speaker 3>You want to.

00:24:44.737 --> 00:24:46.821
<v Speaker 3>This is going to probably shock you.

00:24:46.821 --> 00:24:50.000
<v Speaker 3>I don't see a difference.

00:24:50.000 --> 00:24:56.798
<v Speaker 3>Here's the reality around it when I say I don't see a difference.

00:24:56.798 --> 00:25:06.183
<v Speaker 3>Yes, their level of success is different, but the issues, the challenges, the struggles are the same.

00:25:06.183 --> 00:25:08.397
<v Speaker 3>They are the same.

00:25:08.397 --> 00:25:18.223
<v Speaker 3>You can be at the highest level of success and still have no confidence, still have low self-esteem, still have challenges in your marriage.

00:25:18.223 --> 00:25:26.401
<v Speaker 3>The greatest fallacy is that you can keep working yourself to a level of success and eliminate those challenges.

00:25:26.401 --> 00:25:28.178
<v Speaker 3>That's the real issue.

00:25:28.178 --> 00:25:29.717
<v Speaker 3>Right there, you can't.

00:25:29.717 --> 00:25:39.438
<v Speaker 3>That's why, unfortunately, we see extremely successful people make stupid decisions or self-sabotage and go.

00:25:39.438 --> 00:25:43.146
<v Speaker 3>How could they do that and lose an $80 million contract?

00:25:43.146 --> 00:25:44.999
<v Speaker 3>How could they do that?

00:25:44.999 --> 00:25:58.381
<v Speaker 3>It's because the success, the external achievements, you can never run away from bad decision-making, lack of self-confidence.

00:25:58.381 --> 00:26:02.862
<v Speaker 3>So, yeah, that's the good part and the bad part.

00:26:05.634 --> 00:26:13.463
<v Speaker 2>So then, how do those that sustain it sustain them, because obviously they've got to do something to get through that period.

00:26:14.026 --> 00:26:25.028
<v Speaker 3>Yes, and those are the ones who really do the inner work, whether they are working with a coach or whether they're self-reflect and work on their self-awareness.

00:26:25.028 --> 00:26:32.487
<v Speaker 3>I say all the time that next level of high performer is someone who understands we're all living on a continuum.

00:26:32.487 --> 00:26:34.038
<v Speaker 3>You've got 10%.

00:26:34.097 --> 00:26:34.780
<v Speaker 3>On one end.

00:26:34.780 --> 00:26:35.423
<v Speaker 3>They're fine.

00:26:35.423 --> 00:26:41.278
<v Speaker 3>They can work through problems and challenges and areas of growth through their own self-awareness and self-reflection.

00:26:41.278 --> 00:26:47.847
<v Speaker 3>You've got the other 20% 10% on the other end that honestly need a therapy.

00:26:47.847 --> 00:26:50.261
<v Speaker 3>There's a mental illness or challenge there.

00:26:50.261 --> 00:26:53.122
<v Speaker 3>The 80% of us, brad, we're just in the middle.

00:26:53.122 --> 00:26:56.402
<v Speaker 3>We're in the middle, we're just trying to figure out life's challenges.

00:26:56.402 --> 00:27:16.346
<v Speaker 3>And so what allows that next level to sustain their success is they do that inner work, with help or without help, but they're committed to always learning, always growing, always stretching, always looking for the next opportunity.

00:27:16.346 --> 00:27:18.401
<v Speaker 3>But it goes back to what we said earlier.

00:27:18.401 --> 00:27:20.761
<v Speaker 3>They also aren't connected to the failure.

00:27:20.761 --> 00:27:24.103
<v Speaker 3>They understand failure is something they learn from.

00:27:24.103 --> 00:27:25.881
<v Speaker 3>They get up and they keep going.

00:27:25.881 --> 00:27:27.721
<v Speaker 3>And I'll say this in business.

00:27:27.721 --> 00:27:29.801
<v Speaker 3>Now, we kind of talked about the personal.

00:27:29.801 --> 00:27:37.442
<v Speaker 3>But in the business, what I've learned and what others have learned is the difference between growing and scaling.

00:27:37.442 --> 00:27:39.721
<v Speaker 3>See, they're not synonymous.

00:27:39.721 --> 00:27:48.587
<v Speaker 3>You can grow a successful business, and what that means is the bigger your company gets, with employees, with revenue, et cetera.

00:27:49.194 --> 00:27:57.858
<v Speaker 3>It needs more of you, but when you're scaling, a business and it grows in employees and it grows in revenue, it needs less of you.

00:27:57.858 --> 00:28:09.788
<v Speaker 3>And so a lot of entrepreneurs think, when they're growing their business and their ego is attached to, they're the CEO and 100 people need their decision and they need to be in all these meetings.

00:28:09.788 --> 00:28:12.861
<v Speaker 3>No, that's not.

00:28:12.861 --> 00:28:14.566
<v Speaker 3>That's going to cap your growth.

00:28:14.566 --> 00:28:22.604
<v Speaker 3>When you scale a business, it needs less and less of you, and that's honestly what you should be doing.

00:28:22.604 --> 00:28:29.519
<v Speaker 3>But a lot of times, our ego won't allow us to do that, because we want to be involved with everything instead of the right thing.

00:28:30.361 --> 00:28:30.781
<v Speaker 2>I love it.

00:28:30.781 --> 00:28:31.423
<v Speaker 2>I love it.

00:28:31.423 --> 00:28:33.587
<v Speaker 2>All right, quick fire round.

00:28:33.587 --> 00:28:36.903
<v Speaker 2>Let me ask you one or two word answers.

00:28:36.903 --> 00:28:40.801
<v Speaker 2>How do you succeed at setting goals?

00:28:42.346 --> 00:28:43.248
<v Speaker 3>Make a decision.

00:28:43.248 --> 00:28:46.980
<v Speaker 3>If it works, rinse and repeat If it doesn't course, correct.

00:28:46.980 --> 00:28:49.940
<v Speaker 3>How do you succeed at health?

00:28:49.940 --> 00:28:52.740
<v Speaker 3>Be consistent.

00:28:54.538 --> 00:28:55.121
<v Speaker 2>Very nice.

00:28:55.121 --> 00:28:59.023
<v Speaker 2>How do you succeed at enjoying life, fun vacations?

00:28:59.795 --> 00:29:00.618
<v Speaker 3>Commit to laughter.

00:29:02.435 --> 00:29:03.319
<v Speaker 2>I love that one.

00:29:03.319 --> 00:29:04.298
<v Speaker 2>That's a great answer.

00:29:04.298 --> 00:29:07.261
<v Speaker 2>How do you succeed at self development?

00:29:08.954 --> 00:29:12.204
<v Speaker 3>Committing to consistently working at it.

00:29:12.204 --> 00:29:13.356
<v Speaker 3>Read great books.

00:29:14.701 --> 00:29:15.001
<v Speaker 2>Reading.

00:29:15.001 --> 00:29:15.703
<v Speaker 2>Yeah, very nice.

00:29:15.703 --> 00:29:20.815
<v Speaker 2>How do you succeed at relationships?

00:29:20.815 --> 00:29:27.507
<v Speaker 2>This is a hard one to answer fast, isn't it?

00:29:27.507 --> 00:29:28.228
<v Speaker 2>This is tough.

00:29:28.588 --> 00:29:32.079
<v Speaker 3>Yeah, you know, love yourself first.

00:29:33.721 --> 00:29:34.604
<v Speaker 2>Stop there, that's it.

00:29:34.604 --> 00:29:35.644
<v Speaker 2>That's all we need.

00:29:35.644 --> 00:29:38.630
<v Speaker 2>Brilliant, brilliant answer, all right.

00:29:38.630 --> 00:29:46.885
<v Speaker 2>Final question Best quote you've ever heard on success or best advice you ever got on success?

00:29:47.914 --> 00:29:49.560
<v Speaker 3>This is the new success.

00:29:50.875 --> 00:29:57.615
<v Speaker 2>I wonder who said that it might be the Dr Sherry Riley from exponential living.

00:29:57.615 --> 00:29:59.481
<v Speaker 2>Sherry, thank you so much for your time.

00:29:59.481 --> 00:30:08.547
<v Speaker 2>Listen, folks, go to the show notes, follow everything, read the book, download as much as you can, rewatch or re-listen to this podcast, keep learning, keep growing.

00:30:08.547 --> 00:30:14.281
<v Speaker 2>We'll be back next week with more of your success and that's a big success podcast for today.

00:30:14.281 --> 00:30:20.801
<v Speaker 2>Hopefully you took a lot of notes and hopefully you're into a bunch and hopefully you're going to take action on it and refer people.

00:30:20.801 --> 00:30:23.943
<v Speaker 2>Remember, if you haven't subscribed, click that subscribe button now.

00:30:23.943 --> 00:30:26.804
<v Speaker 2>Be with us every week on the Big Success Podcast.

00:30:27.015 --> 00:30:29.181
<v Speaker 2>Be, us Brad Sugar's Big Success.

00:30:29.181 --> 00:30:30.285
<v Speaker 2>Take action.

00:30:30.285 --> 00:30:31.821
<v Speaker 2>Check the show notes for all the links.

00:30:31.821 --> 00:30:34.363
<v Speaker 2>I'll give you all the links for everything that you speak.

00:30:34.363 --> 00:30:38.275
<v Speaker 2>Ahead, make sure you follow through and keep the learning going.

00:30:38.275 --> 00:30:40.041
<v Speaker 2>Remember you've got to grow into your goals.

00:30:40.041 --> 00:30:42.923
<v Speaker 2>I'll speak to you next time on the Big Success Podcast.

00:30:44.259 --> 00:30:49.882
<v Speaker 1>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugar's.

00:30:49.882 --> 00:30:59.443
<v Speaker 1>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugar'scom.