Arjun Rai, The CEO and Founder of HelloWoofy.com, Talks about the Latest Developments in Digital Marketing and Media with Ryan

 You're listening to The Radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of The Radcast.
 We are into our February 20, 21 episodes here on The Radcast.
 It's been a great year.
 We've had some knockout guests all around the marketing technology.
 Hey, what else?
 What else can I say?
 It's been a wonderful month so far, and I'm just really excited to be joined today by
 Arjun Ray, the founder and CEO of HelloWoofie.com.
 What's up, Arjun?
 Hey man, thanks so much for inviting me and Riley, thanks so much for putting this together.
 It's such an honor to be able to talk to other agency folks in the business, so thank
 you.
 Yeah, our pleasure.
 I know Riley found you and learned about you on Clubhouse, which is a burgeoning application
 and platform and community that's really cool.
 Maybe we'll talk a little bit about that, but yeah, man, I'd love to just start out.
 We always start out with a little bit, give our guests a platform to kind of just talk
 about your background and your business a little bit, and then we'll kind of dive into
 some specific topics.
 Yeah, absolutely.
 Well, been in the marketing space for a very long time, I was working on an ad network in
 high school, came to New York, quote unquote, to make it and launched an agency just to pay
 the bills.
 By way of running the agency, figured out that project management really doesn't do well
 for creative individuals, at least the solutions out there, right?
 And so we found that a lot of clunky software was out there in creative individuals when
 they wanted to work on something, they couldn't use their hands the way they would on a white
 board or with a piece of paper posted note.
 And so we built basically the ability for you to drag and drop people, projects, files,
 we kind of have been too early to raise capital from probably the not the best investors
 in order to get it to market.
 So we figured out how not to build an MVP, how not to raise capital.
 By the end of college, we had raised a few hundred thousand dollars to work the project,
 but again, we were way too early.
 We were betting that touch grains would become bigger and cheaper, which they did.
 The surface pro came out, the iPad pro came out years after that, but then figured out
 that social media marketing and marketing in general for small businesses wasn't at the
 level it should have been for for underdogs.
 And we like to call it small businesses underdogs.
 So I ended up launching the company that we're working on now, which is Hello, Wolfie.
 And it's been interesting.
 It's been definitely been a lot of ups and downs in the last two years.
 We had 10,000 dollars left in the bank and we had to make a decision.
 Are we going to shut the company down?
 Or are we going to go all in and make it work?
 And with my insane personality, I said, I'm going to go all in.
 So I put in 170K in product cards and savings, rebuilt the company from the ground up.
 And just as we were about to launch the show that we were, you know, kind of auditioning
 for us told us, hey, you know, try it next time.
 You know, we, you know, we're going to have to move on with other contestants.
 Unfortunately, my mom passed away a couple of days after that, the show called me back
 and said, hey, we actually have a couple of extra slots.
 Do you want to come in my Californian and film the show?
 And just one miracle after the other, you know, happened.
 We launched in December 2019, you know, we did, we grew 21,000% last year in 2020.
 We did over 200,000 in revenue and we'll probably do half a million this year in revenue.
 The point of the matter is just as we were about to die, we figured out that we need to keep going.
 You need to keep going and miracles do happen.
 Hey, I love that.
 I will say, you know, a lot to kind of dive into there, but I will say this.
 I do say this a lot that, you know, you learn more from fail.
 It's painful.
 And some people say this because they've never done it.
 It's easy to like be, you know, a motivational influencer really hadn't gone through anything.
 But when you've gone through it, and I've been on both sides of that at the grounds,
 what is amazing, what you learn failing sometimes, like you said, you learn not how to raise money
 and not how to build an MVP and it's probably helped.
 I'm sure with what you've done with hello, woofie.
 Oh, a thousand percent.
 We learned to use Fiverr.
 I mean, yeah, just a couple of days ago in Clubhouse, someone was offering me to build a funnel,
 a webinar funnel for $18,000 and that seemed like a great deal.
 We built it for 500 bucks and we're about to launch that.
 We build a sales funnel for 300 bucks, including labor, including the theme from WordPress and everything.
 And what not, we did 152,000 in revenue off of it.
 And so the point of the matter is that once you're pushed up against the wall, you really figure things out.
 Either you figure things out or you just crumble, but we opt to, you know, figure things out
 and help other small businesses figure things out as well, especially the small ones.
 Yeah.
 And that's a big topic, you know, we're a digital agency and we work with small to meet,
 getting more into medium-sized brands just from a scale perspective for us and what works for us.
 But having worked with being a small business, having own small businesses and working with them,
 it's a really underserved category because they typically do not have the budgets,
 the sophistication or the ability to kind of leverage what has become a democratized internet.
 But they don't have all of the assets or quite all of it put together.
 So I love anything that's getting and working towards that, which really seems like what he's doing.
 Absolutely.
 I could have said it any more elegantly.
 It comes down to offering data-driven solutions for the price of a cup of coffee,
 because to your point, you know, small businesses or let's just face it, they're unsophisticated marketers.
 They think they know what they can say, but they're, you know, just the whole idea of winging it
 when it comes to the perfect coffee, the perfect emojis, the perfect hashtag, the images, doesn't cut it
 when you're competing with the biggest unlimited marketing budgets in the world.
 It just doesn't cut it.
 And in 2021, winging it is not a strategy for any business, for any startup, for any freelancer, right?
 Winging it is not a strategy at all.
 And so we were like, okay, as soon as you start typing, it'll work, you know, start completing the sentences for you.
 You'll find the hashtags for you, find the emojis for you.
 The idea, and this goes back to the idea of a dog I'm pointing to my dog right now, which is the mascot.
 The idea is, you know, not only are you an underdog, but just like your dog, you know, man's best friend,
 he's always there teaching you when, how I want to post.
 And so we started with social because that was the, you know, the lowest hanging fruit.
 Then we went into blog scheduling.
 We were like, why aren't small businesses blogging, especially during the pandemic,
 when they know that digital marketing is super important.
 And so you can auto-complete a blog post.
 You can optimize the B-Bout, I censor it for you.
 And then, and then you're like, okay, we got to help small businesses with emails and emails and notes.
 So we actually built a Chrome extension that does everything I just told you about in any text field on the internet.
 So if I, if I ask you, you know, what is the total addressable market of a text box or an input field,
 you're going to be like, what the heck?
 Because it's infinite, right?
 We can work anywhere.
 And then we were like, okay, small businesses are really not seeing their customers come through the door the way they used to.
 Where are they going?
 They're stuck at home.
 They're quarantined.
 But guess who's winning?
 The biggest companies in the world, especially in the media business are winning.
 The Netflix, the Hulu's, the CNBC's, the CNN's are winning, which is great.
 Because they're producing a lot more content, but they're distributing it through smart speakers.
 We realized that these speakers, the one I'm holding, the Echo Dot,
 or the Fire TV, or the Echo Show and my other, in my other arm,
 these devices, the industry grew 80% during the pandemic.
 And I was like, who are small businesses, scheduling content?
 Of course not.
 Until now, we've been working with Amazon to build a world's first smart speaker scheduler.
 So literally, you can go to our platform, schedule a video,
 and so long as your followers and your customers are following you on the smart speaker app that will develop for you for free,
 then they're able to see the video, audio, or text, or audio content within seconds of you scheduling it.
 And now you have a whole new infrastructure to be able to reach your customers as they're quarantined at home.
 And we're like, why is no one else doing this?
 Again, this is for $5 a month.
 Great value.
 And I think a lot of people aren't doing it because they don't think there's enough money there.
 I think that's the, that's generally what drives behavior.
 But let's talk, tell, I want to break it down for our listeners.
 Because again, varying levels of understanding engagement, like around these platforms,
 depending on who's listening, talk to me about Hello Woofee specifically,
 because even I was digging around the website, I was looking at it and looking at the platform,
 which seems amazing.
 Talk to me about I'm a small business, and I'm signing up for Hello Woofee,
 what that process is, and exactly what the application does.
 Yeah, absolutely. So the process is, you know, typically small businesses will go to HelloWoofee.com,
 they'll schedule a demo, or in some cases they'll buy the product and then schedule a demo,
 because one of the things that I love doing is funnels.
 It is a funnel all the way through to signing up to buying the product once you buy the product,
 redeem the code, and the offering, there's funnels inside to schedule demos as well.
 In case you haven't done that, sign up for the newsletter.
 So we believe in funnels, and I really, really wish if other small businesses could do the same,
 when they're onboarding customers, whether in real life or online, you really need to keep,
 you know, having pop-ups and reminding people that there is more than what they've already paid for,
 and it's in their interest, you know, it's too their advantage to be able to do that.
 So that's kind of the approach we've taken.
 As far as the product is concerned, you know, as soon as you start putting in content into a library,
 the idea is that it starts figuring out, you know, how similar is the content,
 so you don't get in trouble with other platforms.
 One of the issues that small businesses face is that they keep posting the same thing over and over again,
 and that's not okay according to Twitter.
 Twitter very explicitly says if you post the same thing over and over again,
 it is not okay by terms and conditions or terms and conditions.
 So what do we do?
 We actually built a compliance engine that prevents you from going above 95% in similarity.
 Now, you may not realize that you might be at 96% or 95.5%.
 We will tell you that, hey, this hashtag, this word,
 too similar, this phrase, too similar.
 Why don't we help you double-click on it and swap it out for something else?
 For, again, for a coffee shop owner, they don't have a degree in marketing,
 but if we can help them, you know, be competitive and not get into trouble,
 that's a huge value for the business owner themselves.
 And there are other capabilities inside the platform as well,
 including being colorblind supportive.
 Everything is color-driven, so purple means, you know, campaigns,
 blue means single pose, green means you're in a draft mode.
 The idea is to build a platform for creatives.
 We don't want to build, quote unquote, the Bloomberg terminal of the world that's super clunky
 and super, you know, over, you know, over informative.
 We want to build something that's super beautiful, yet super data-driven.
 I love it. So essentially, we're helping small businesses
 keep their content relevant, fresh, and compliant.
 Exactly. And do it over and over again and never miss a beat.
 And that's not just social, like I was mentioning.
 We built a product called Journal that does it for blogging.
 We then built a smart speaker scheduler that does it for smart speakers.
 And our whole mission is to build the biggest company to help the smallest
 every step of the way.
 I love it. So let's talk about, and it's on the screen,
 if you're watching the video, depending on you are.
 And I'll do a plug now if you are listening to your audio version,
 don't miss our full video versions where you'll see dynamic content
 throughout the episode, but it is sitting behind Arjun.
 So I want to bring up emoji data.
 Let's talk about that.
 Let's talk about, tell me about what that is,
 and what it's doing, and how that API and all those integrations are working.
 Okay. So emoji data is the underpinnings of Hello Wolfies.
 An API that we hope to have other enterprises and other businesses use natively
 within their platform.
 But the thing that you'll see as far as the emojis are concerned is,
 you know, let's go ahead and type in a post.
 Let's say we want to type in how are you,
 and then automatically complete the sentence for me,
 and then I can say, I love you, which of course we love you,
 and my coffee, right?
 Notice what's happening below.
 It's starting to figure out based on what I typed in so far,
 which emojis may do the best based on the data,
 and give me other recommendations on top of that.
 Now you might be laughing at VMB like,
 Arjun, what the heck are you talking about?
 Emojis? No way.
 We'll take a look at Adobe.
 I'm sure you and I respect Adobe,
 a live multi-bullying to our company.
 Emojis, according to their research, not mine,
 and we validated this, by the way,
 drives significant uplift and engagement.
 In fact, they also drive significant uplift in purchase intent.
 People are going to buy more.
 But the issue, as you can relate to,
 is that there are 3,000 emojis.
 How the heck do you figure out which ones are the most,
 you know, most influential, most, you know,
 valid to use?
 So what did we do?
 We literally mapped the entire English language,
 word-by-word to figure out exactly which words,
 which emojis, which other emojis,
 based on the emojis you've used already,
 which other hashtags tend to be used
 at one another based on 200 million data points.
 Where do we go from there?
 We actually built the ability to say,
 okay, you as a small business owner deserve,
 and I'm being very clear about this,
 deserve to know what is being used right the second,
 what is trending, what is popular,
 what is in popular.
 And then accordingly, you can then say,
 oh, I want to use this emoji, automatically add it in.
 I want to use this emoji, automatically add it in.
 The point is, we're giving you the ability
 to understand what's being used in real time.
 And then of course, we're all cavemen,
 like our images, right?
 Automatically find royalty-free images,
 not go to Google Images,
 because you may or may not be able to use those images.
 These are royalty-free images.
 You can use automatically throw into your posts.
 And then based on that,
 we will also give you emoji recommendations
 based on the image and hashtags, as you can see here.
 So this is a very simplified recommendation engine
 that I'm showing you right now as a demo.
 But the point is, for $4.08 or $5,
 depending on the pricing tier you come in at,
 you can have an entire marketing department in your pocket
 for a small business owner that can't afford an agency,
 that can't afford a professional to do this for them.
 It's the power of emojis.
 Like who knew we were gonna be at this point?
 But it is crazy having done some of my own postings
 and our companies and stuff like that.
 The engagement levels that the right emoji will drive
 had never would have believed it,
 not because I don't like emojis,
 but how that would have played
 into the algorithms that are out there.
 Well, here's something I've learned,
 and I think you can relate to this as an entrepreneur,
 is that history repeats itself.
 Different players, different names,
 different geographies, but history always repeats itself.
 And so if you look at civilization
 and how it's developed, whether it's East Asia,
 whether it's Mesopotamia, whether it's the Mayans,
 it does not matter.
 We've always communicated in the most visual way possible
 pictograms, you know, hieroglyphics.
 You name it every civilization that I've come across
 has always communicated in a visual way,
 even cavemen going back to, you know,
 going back tens of thousands of years.
 And so it's not a surprise that emojis in the 90s
 started with about 90 emojis out of Japan.
 And then we've added more and more
 because we need to communicate more and more and quicker,
 actually.
 And so now you're seeing emoji, I mean,
 Unicode is the one that really, you know,
 is like the FDA of text-based communication.
 They constantly are coming up with new emojis,
 trying to be, you know, mindful of, you know,
 races and colors and of different people,
 different kinds of emojis.
 The only issue is that, you know, compatibility
 is becoming an issue across devices.
 Apple has its own emoji sometimes,
 Android has its own emoji.
 So we'll get there to our universal language,
 but the crux of the matter is that people
 want to, you know, converse visually.
 And that's why Pinterest is doing really well.
 I mean, you've seen the news around Pinterest.
 You know, the image-based platform is doing really well
 because the fact is people are visual.
 And Instagram did really well
 because it was visual as well.
 And then video was introduced and guess what?
 My theory is the more we get frames per second,
 the more frames per second, you know,
 it's easier to, you know, distribute content
 by frames per second like TikTok
 at being example or YouTube being example of video formats,
 the more engagement you'll get
 and the more competitive it will become to market.
 And I'm really bullish on that.
 Yeah, and it's funny.
 I was, you were speaking, you went there,
 but I was just thinking the evolution from Facebook
 to Instagram, you know, obviously Facebook
 agreed with it when they bought them
 for the, for what now seems like a valued price
 of $3 billion, I think it was.
 But yeah, but it was the same thing
 because everything was super text based on Facebook
 and everything was getting wordy and lengthy.
 And then the simplicity of the image based on Instagram,
 you know, like took off and then exactly what you're seeing
 with TikTok on the video side, you know,
 video is becoming, video is king, I think, as we say.
 And then you've got the ubiquitous nature
 of 5G networks coming that makes all of this happen.
 You know, I have the discussion with people is like,
 you know, they think, well, why wasn't video
 more popular 10 years ago?
 It's because the, you know, 3G networks weren't fast enough
 to keep up with this level of content that we're sharing.
 So you've got this, all of these things come,
 these convergence.
 Well, you know, the other theory I have is that
 the whole idea of waves per second,
 oh, hey, we may revenue.
 We have lights blinking in our office
 every time someone buys something.
 That's the green lights on the back.
 Hey, I love it.
 My, my other, yeah, you guys should do it.
 I've got a new client, I would lights everywhere.
 Hey, we'll get a bell ring, you know?
 Like totally.
 So my other theory is that waves per second, right?
 It's all about getting more data in a unit of time
 and then being able to allow everyone
 to access that capability.
 So we talked about frames per second, you know,
 getting even televisions.
 You could have seen the evolution of, you know,
 where things were going from televisions
 from, you know, frames per second there.
 But I think waves per second,
 if you really looked at iMessenger,
 if you take a look at other, you know, WhatsApp solutions,
 we started communicating with audio messages
 a year or two years ago.
 ClubS has only been around for a year, less than a year.
 But that is on, it's literally messaging,
 audio messaging on steroids.
 If you take a look at the,
 the kind of the evolution of audio,
 if you take a look at the evolution of, you know,
 image-based communication and then video-based communication,
 I think you can start seeing 20, you know, hindsight 2020
 where the evolution's coming from.
 And I'm very bullish on smart speakers right now,
 because it's a $300, $400 million industry,
 that's smart speaker marketing.
 I mean, I encourage your agency to look into it as well.
 But eventually, that living room behind me
 is going to be worth hundreds of millions of dollars
 being able to allow anyone to communicate
 with their customers in that living room.
 I'm pointing there because I'm a fire TV running right now.
 But just in marketizing that,
 it's going to be the next big shift.
 Yep.
 Well, I think you're getting more and more
 of the speakers into the house.
 And then it's just about more and more ways
 that they get used, right?
 You get a, and most of, I joke, you know,
 talking with friends that are meeting new people
 and like, you know, they know I own a digital agency
 or something and they're like,
 I know those speakers are listening to me
 because I'll talk out loud and I'll see it in my feed.
 And I'm like, I don't know if it doesn't work
 exactly like that yet, but we're not far.
 Well, there is something interesting.
 I mean, I saw high-frequency advertising happening,
 which only the big companies, you know,
 are blue chips for using, which is basically
 when you see an ad for it on TV,
 you can then hit your remote and say,
 continue this conversation or information
 on another speaker in the living room.
 I've seen that happen.
 But again, you and I, at least me as a small business owner,
 you know, we wouldn't have that capability
 and we're going to be working on some interesting things.
 I'll allow you to do that as well.
 Yeah, I love it because it is the here and the now.
 I've been a little not surprised because again,
 I see it as the evolution of podcasting
 and communication with Clubhouse.
 But, you know, it is audio-based,
 which is the out of the norm compared to all the other platforms
 that have been growing.
 But it's more just the evolution of communication.
 And I think you've hit this perfect,
 we hit this perfect patch with COVID and events
 and getting together, go away
 and having this kind of platform
 where you can communicate in that period.
 I don't, it's gonna be interesting.
 I am, I'm in the middle.
 I don't think it's gonna die or like it's gonna,
 it's hitting this peak, you know,
 or I'm not making any prognostications like that.
 I do wonder if we get out of a COVID world a year from now
 are people gonna spend six hours on Clubhouse like they are.
 I, you know, that's my only question
 about the application long term.
 And as it gets monetized, I think it could get, you know,
 a little interesting.
 Yeah, I will be honest, you know,
 I started seeing quality kind of dip a little bit.
 A lot of people have been brought on to the platform.
 Like I was just checking my feed for notifications,
 looks like anyone and everyone
 out of my Facebook group of friends are on there now.
 And nothing against them,
 it's just kind of the way of most platforms go.
 The only thing to keep in mind
 from a Clubhouse perspective is that if they can continue
 having those authentic conversations at scale
 because you can't really run a business at scale
 and be worth a billion dollars with only a million people,
 maybe you can, but they have to open the doors up
 to actually be competitive.
 I mean, Mark Zuckerberg, you know, with a,
 or a billion people on his platform was on Clubhouse
 and he nearly crashed the entire, you know, app,
 just a couple of days ago.
 Yeah.
 And so that's something to be, you know,
 something to keep in mind.
 But I do believe everything, I'm very spiritual.
 So I do believe everything happens for a good reason.
 Whether it's negative in the moment or not,
 whether it's massively positive or not,
 the net effect is all this positive.
 And so COVID, I, you know,
 not to say that the people who passed away
 are unfortunately due to COVID is a good thing.
 I think from a civilization, you know,
 being able to progress, being able to move forward,
 getting audio and getting people who were feeling lonely,
 you know, had mental health issues at home
 because they were quarantined.
 I've heard this so many times that people have said,
 Clubhouse is my vent.
 It's my ability to actually converse and not feel lonely,
 not feel unwanted because you can literally turn it on
 and join any room in a split second
 and have a conversation that can honestly
 make that person feel a thousand times better.
 So again, there's a net positive.
 I think, you know, we're also getting used to saying,
 you know, letting people have dogs barking in the background,
 having children run up to them on a Zoom call, you know,
 the doorbell ringing.
 I think we've become a little bit more sensitive
 and open from, you know, from a corporate culture perspective,
 the more COVID happened.
 And I think that's a net positive as well,
 but that's not to say that, you know,
 the people who passed away, you know,
 they should not have passed away.
 We could have made better decisions as a, you know,
 as a society, but again, there is a net positive
 and I hope people look at that.
 Yeah, are you, do you set up any groups
 or do you, how active are you as it is on Clubhouse?
 Do you set up any rooms specifically
 or are there some that you're more active in than others?
 Yeah, that's a great question.
 So I'm now actually, it's funny you asked me a question.
 I have six calendar links, one for a co-moderating,
 one for investors.
 We've soft-circle hundreds of thousands of dollars
 in capital from Clubhouse.
 We have one for customers, support.
 So I've literally automated the whole funnel
 for, you know, setting up Clubhouse events
 and also meeting people off of it.
 So I will say we're doing about three to four Clubhouse events
 a week now, all are under the theme of being underdog.
 So like tomorrow, we have podcasting 101 for underdogs.
 We have another one after that for raising capital
 for underdogs.
 Last week, we had social media marketing
 or social media branding for underdogs.
 So the theme is, of course, small businesses.
 And I'm trying to do three to four a week
 and typically in the afternoons and the evenings
 so we can get the West Coast in at the same time
 or on the weekend on a Saturday afternoon.
 Yep.
 So you should come on.
 You should come on as a co-moderator.
 Yeah, I'd love to.
 I'll get maybe rather to help coordinate with that
 and come on and talk about it.
 We're still in the early throes.
 So of 21 most certainly, even though it's gone by fast,
 I was telling my wife the other day,
 I was like, holy cow, we're half way through February.
 And it's like when you have kids and stuff,
 you feel like Christmas season's forever.
 And then here we are almost in March.
 But any trends, anything you're seeing beyond,
 what you guys are bringing to life on HelloWoofy
 in the small business space for this year in 2021?
 I love that the logistics is like
 from a relationship perspective,
 from just development of society in general.
 Everything that would have happened in five years
 happened in five months.
 And I can speak for that because, you know,
 unfortunately I had to end a relationship as well
 because it just wasn't working out.
 And I realized that once you hang out with a person
 for 24 hours versus two or three hours a day,
 you start seeing trends in your own relationship
 and speaking of trends in the business world,
 you see the same thing.
 So curbside delivery, the most common thing ever.
 Used to be Costco did it, used to be Walmart did it,
 every single restaurant, every single store
 is now doing curbside delivery.
 Being able to, you know, see people on Zoom
 or being able to use video conferencing
 to actually get sales done,
 you can literally go to people's websites now,
 small business websites and say,
 I want to schedule a call and I want to see a demo immediately.
 And you don't have to go into the store anymore.
 You don't have to be, you know, in the presence
 of a fashion designer to get a, you know,
 recommendations for clothing.
 People are really, it's so interesting.
 People are becoming really adaptable essentially
 to the, to the circumstances.
 And I like how video is becoming more common.
 Delivery is a lot more common now.
 People, you know, this, the last mind delivery
 is a trend is huge now.
 And then like I was talking about smart speakers,
 I mean, we're seeing a lot of content distribution channels
 really double downing on that.
 And then from the infrastructure standpoint,
 I mean, I was talking to Spectrum here in New York
 and they were like, we've never seen so much data
 go through our infrastructure in the entire history
 of, you know, Spectrum itself, which is interesting
 because not only more people on the internet
 and connecting, but they're working from home,
 they're pushing residents, residential areas
 to have almost enterprise grade technology
 to actually allow them to connect with one another.
 So I'm going to be, I'm going to be very bullish on internet
 connectivity, you know, fios and those kinds of things.
 I think the infrastructure, as a society,
 the infrastructure has moved forward a lot, a lot faster.
 Unfortunately, the bridges aren't going to get build faster
 because people aren't traveling now as much.
 But I think from a tech perspective, we are,
 we are moving forward.
 Cool.
 So if, I want to try and as we kind of close out
 last five or so minutes here is, you know,
 a small business is on board and we talked about,
 I want to just get back to that, the Hello Wuffy stuff
 and specifically, like a business,
 like how mapped out of a strategy do they need to have
 if they're coming on board with Hello Wuffy?
 Or is it pretty much like plug and play
 like with how they come into the platform?
 It's a great question.
 We wanted to make it so simple that even your kid could use
 as if they were, they were an influencer, right?
 We know so many kids around the world
 who are YouTube stars and whatnot.
 Or if you take a look at our interface,
 I mean, it's beautifully designed.
 It's designed to be super visual.
 I'm just going to put it up on the screen real quick.
 And the idea is to be very minimalistic, you know,
 versus, you know, some of our competitors.
 And again, we have a lot of respect for our competitors.
 They look like this on the low end.
 They look like this on the high end, right?
 With our platform, we want to make sure
 that there's a ton of white space.
 Everything is color driven purple,
 means log term strategies, blue means short term strategies.
 Just like we mentioned earlier.
 And so we wanted to make sure that you were not only
 using something that was super simple,
 but data driven and, you know,
 honestly, when as soon as a small business jumps on board
 and gets start, you know, starts using it,
 there's not a lot of learning curve.
 And they literally just have to start typing.
 It'll do the work for you.
 And the more you do that, the more you notice how easy
 it should have been to do social media marketing.
 And then of course, you can do other parts of, you know,
 blogging and scheduling other kinds of content as well.
 But the other thing I wanted to mention
 before we end the show is we have that whole Robin Hood effect
 essentially, which is we want to build
 the biggest company helping the smallest.
 But how do we do that, right?
 And this is great for other startups
 and other small businesses who are listening in
 is you want to involve your customers
 from the very beginning.
 One of the things that we do on every single sales call
 is not only show the product,
 but then say, hey, we are raising capital
 on equity crowdfunding.
 You as a small business owner can invest in the company,
 but on a piece of a company that grew 21,000%.
 And as we grow, your investment will grow as well.
 So if you put in $100 for the agency tier for the year,
 you put in another $100 towards a company
 and get shares for it.
 And you become an affiliate and you introduce 20, 30 people
 in your network, which isn't that hard.
 You get 10% whatever percentage we agree on.
 You could actually make all of it back.
 And you have an upside to the business
 that we're building for you.
 And so that's super, super compelling for a small business
 owner, especially someone who's been for a load last year.
 I just became a podcaster, just become a coach.
 And I encourage each and every one of you
 who is listening in to build a community.
 We build ours in Facebook, a group called Content Masters.
 But every single day, people are telling us what's working.
 Every single day, they're literally telling us
 what's not working.
 They be make a mistake.
 They're happy to tell us that in the Facebook event,
 I'm happy to respond in video format,
 which is actually key.
 Responding to your customers in video format is super important.
 And I just encourage everyone to make sure
 that you're not just building a business for yourself.
 You really have to focus on the community
 and get your customers involved, get involved as well.
 I love that.
 And practice what you preach.
 I talked about, with a lot of our clients,
 having a feedback loop for it's so crucial.
 And having that, those open pathways,
 because a lot of small businesses get really
 narrow-minded on the path forward with the business
 and they're looking for the solutions
 when sometimes they just need to ask questions.
 And your customers will tell you.
 And guess what, it's all in the results, right?
 None of what I'm saying would matter
 if we don't have results to show.
 So two days between the three campaigns,
 we've raised just under $700,000.
 A lot of it came from our customers.
 A lot of it came from complete strangers
 who became customers, or just other people
 who found us through record funding.
 So it just shows the power of a customer.
 $100 at a time, one customer put in $10,000.
 You really believed in this.
 So I just want to say, community is super important.
 Community is so important and so underrated at the same time.
 Yeah, I don't know if we're going to have a Reddit moment
 or not, or we're going to change the valuation
 of anyone's stock.
 Ha, ha, ha, ha, ha, ha, ha, ha, ha.
 Robin Hood took a little beating for that
 from some of the Reddit users, but fascinating nonetheless.
 Arjun, working everyone, let's give out some contacts
 and different things, ways that people can keep up
 with you, the company, and everything you have going on.
 Thank you so much for asking that question.
 Anyone can go to hellowaffee.com, schedule a demo,
 reach out to me, my email's on the very bottom
 and the footer.
 But here's the most important thing.
 Join our Facebook group, and literally every single day,
 tell me what you want us to build.
 It's fine.
 Tell us every single day what you want us to build,
 what is working for you on hellowaffee,
 what isn't working for you on hellowaffee,
 we can take the brunt because we want to build a platform
 that's designed by small businesses.
 As you can see, we're on a small business owner
 been doing this for a couple of years now,
 but we want to build it with you for you.
 So for the price of a cup of coffee,
 if you want to take it for a spin,
 I'd definitely welcome you, but hellowaffee.com
 is the place to be.
 Sweet, so everyone go find hellowaffee.com,
 get your internet, social media, everything up to speed.
 And the biggest thing for me is get your emoji game
 going right with the emoji data.
 That's what might be my most biggest takeaway.
 I'm actually gonna go sign up for the platform, Arjun,
 and get us using it in place.
 Virtual hug.
 He was a virtual hug for you.
 Yeah, so I want to run it through it some paces
 and see how it might get help some of our clients.
 So really appreciate you coming on today
 and appreciate your time.
 And everyone knows we're to keep up with us
 at theradcast.com and at the.rad.cast on Instagram.
 You can follow me at Ryanofford everywhere on every platform.
 I do own that name.
 I started 10 years ago and luckily,
 there's not enough Ryanoffords in the world.
 So anyway, everyone, we'll see you next time on the Radcast.
 Yo, guys, what's up, Ryanofford here?
 Thanks so much for listening, really appreciative.
 Do us a favor.
 If you've been enjoying the Radcast,
 you need to share the word with a friend or anyone else.
 We'd really appreciate it.
 And go leave us a review at Apple or Spotify.
 Do us a solid.
 Tell more people, leave us some reviews.
 And hey, here's the best news of all.
 If you wanna work with me directly,
 you wanna get your business kicking ass.
 And you want radical or myself involved,
 you can text me directly at 864.
 729-3680.
 Don't wait another minute.
 Let's get your business going.
 864-729-3680.
 We'll see you next time.