Weekly Marketing and Advertising News, May 13, 2022: R.I.P iPod

 You know, everybody have it. Oh, nice high-fat. Oh, it's in iPod Touch.
 You know, the TV always had 500 cases next to it.
 Your car has CD cases everywhere.
 And I would like never put the bright one back in.
 Oh, yeah. Oh, yeah.
 You know, it is like, this seems like a reasonable application.
 I agree.
 Okay.
 You can't simulate Mars in the real world.
 Right.
 So you go to the Metaverse and you can simulate Mars
 and simulate the activity based on the data.
 You have practical use.
 Look at that.
 Highest product and need to study again.
 You're listening to the Radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey, guys. What's up? Welcome to the latest edition of the Radcast.
 It's Friday, the 13th May, the 13th of 2022.
 Our weekly marketing and advertising news episode
 joined by the lovely Christina Gossi.
 What's up, Christina?
 Ever present.
 Ever present? Always here.
 I do love Friday, the 13th.
 Yeah.
 We used to have a sound effect, but you know,
 it kind of got buried amongst the sound effects.
 It's probably one of these buttons.
 I know it's not sure which one of it is anymore, but...
 Don't want to risk it.
 No, we won't risk it.
 But yeah, Friday, the 13th.
 Did you watch the movies growing up?
 I didn't. No.
 I can do horror and very limited genres.
 I love the in movies, though.
 The horror's in so crappy now.
 I know.
 It's like, oh, you know, like...
 Very tropey.
 Yes, yes, yes, but...
 Happy Friday, the 13th.
 Yes.
 It stays safe out there.
 It has been.
 It has been.
 Aside from my allergies, but...
 Pauline herself Carolina is quite thick.
 Wolf.
 Coming on thick.
 Later on thick.
 No, my voice is so much lower this week.
 It's like just...
 Sniffing city.
 Oh, yeah.
 So we did have a burial this week by Apple.
 Yes, we did.
 They discontinued the last iPod.
 The iPod Touch.
 The end of an era.
 Which is the, you know, the wish I had at iPhone?
 Exactly.
 You know, everybody had...
 Oh, nice iPhone.
 Oh, it's an iPod Touch.
 It's an iPod Touch.
 When I was...
 The walkers, you know, the shame when you get like,
 nah, it's not an iPhone.
 I always wanted when I was a kid.
 I wanted my phone and my iPod separate.
 Because if I got in trouble, I would only have one taking away.
 Never put.
 Because I was a common punishment in my house.
 Oh, yeah.
 Give me your iPod.
 Give me your iPod.
 Give me your iPod Touch.
 Yeah, for a week.
 So it's being...
 I will say this.
 It's an iconic device.
 If you think about through the years, all the variations.
 The number of songs.
 The inability to have Napster put stuff on there.
 When you start to actually have to buy music.
 Like, you know, like a positive and negative, you know.
 When I was in college, Napster and all that just come out.
 Like an MP3 player started coming out.
 And it was like the greatest thing ever.
 Yeah.
 And I'll plead ignorance.
 Obviously, I'm smart of now to know that artists were getting ripped off.
 Like, and I don't know why you're...
 I was ignorant not to kind of get that when I was 19 at first.
 You're just like, oh, get access to this music.
 Right, right.
 But like Napster downloading any song you want,
 throwing it on your iPod, I was like, this is heaven.
 Like, we've had CDs.
 I was like the first guy to like throw away every CD and DVD.
 Physical media was gone out of the offered house,
 faster than any other house.
 As soon as it could be digital, I'd nick-snade every...
 There you go.
 Physical CD and DVD.
 Are you happier?
 Did you feel better?
 I felt lighter than stress.
 You know, the TV always had 500 cases next to it.
 Yep.
 Your car has CD cases everywhere.
 And I was like, never put the right one back in.
 Oh, yeah.
 I still have some CDs in my phone.
 To the iPod.
 It was definitely a game changer in its day.
 And, you know, I thought this was interesting
 as we, you know, build up.
 These are not necessarily marketing points,
 but I hard to ignore $375 million.
 Anything.
 Tom Brady, who's already hurting for money.
 Good looks.
 Poor guy.
 General...
 Success.
 Just a lack of success in general.
 It is signed to 10-year $375 million dollar contract
 with Fox Sports to be analysts.
 Win or if he retires.
 Right.
 I mean, I think he's a robot.
 He might ever retire.
 Doesn't this like make him unretired officially?
 Yeah, he's completely unretired.
 Retired football player.
 Oh, that's it.
 So he can start getting that pension.
 He needs it.
 It's ridiculous.
 He really needs that check.
 That's going to like start to his Butler, you know?
 His is NFL pension.
 He's just going to donate it.
 He's going to sign that over.
 Like, Stefan, you know, whatever.
 He's like Dale.
 Dale Roger.
 You know, his helpers.
 Sounds as pension over.
 Insane.
 So $375 million over 10 years.
 He's going to be good at, though.
 I think he's going to be good on camera.
 He speaks well.
 You know, if Tony Romo, who actually is pretty good at it,
 he's a little annoying kind of, like, calling plays.
 But like, he, he'll do well.
 Yeah.
 And he's got to be good at it.
 He's going to be good at it, though.
 I think he's going to be good on camera.
 He speaks well.
 Yeah.
 And he's got a big enough following.
 And I mean, it's, it's a smart call.
 It's still 37.5 million a year.
 Like, that's just how big football is.
 You know, like, I don't even know how that math exactly works.
 Right.
 Right.
 I think it's Tom Brady, but, you know, three, seven, five.
 I just have no cons.
 A lot of contracts aren't even making that now.
 Right.
 Most quarterbacks at league.
 Even like a B level quarterback makes like $25.30 million,
 which is a lot of money, by the way.
 But he's going to make more money to go be in the analyst booth in most quarterbacks.
 What a slap in the face of them.
 Do you think it's weird for everyone to know how much he makes like when he goes to work?
 And it's like, oh, we know that you're significantly overpaid.
 I don't know.
 I think it's just like, you know what I'm making.
 I know.
 There you go.
 Just back off.
 There you go.
 Too much to look at it.
 And I'd go, read my lips.
 No.
 This week on the podcast, we had Mark Evans, DM, the dealmaker was all good.
 Good feedback.
 Mark's been polite.
 Like some of our guests aren't.
 He's sharing getting lots of pub for the episode.
 We share our episode content with our guests.
 And for whatever reason, they either forget or like they'll share something
 then they don't share the rest of it.
 So like share the stuff.
 Like that's how it goes.
 It helps you out.
 Yeah.
 We've had thousands of downloads of Mark Evans, DM.
 We're approaching 175,000 downloads a month now on the podcast, by the way.
 So thank you all for that.
 Yes.
 So thank you if you're listening.
 We really appreciate it.
 Next week, Alvin Johnson joins the show, Real Estate Guy, investor, just a really cool guy from Dallas.
 Alvin joined the show.
 He's got a really great story.
 You know, let's just say from suicidal to Uber successful.
 So a really powerful story.
 Alvin Johnson on next week, probably part one, probably into a part two with Alvin.
 We got a little cut short with time because his flight was off.
 He came into studio and so yes.
 And we've got a lot of big names in the pipeline.
 Some we can't name now.
 Not yet.
 Not yet.
 But it's coming.
 We share one listening, making our numbers continue to rise.
 And you know, part of what's I think having to do with some of the rise would just be, you know, how cool these hats are.
 Absolutely.
 I could not agree with you more.
 You know, I don't have our new designs.
 I think my kids walked off of like ten of them.
 Everyone's bringing the office to it is a new design.
 Yes.
 Yes, branded bills, branded bills.com, official merchandise sponsor of the Radcast.
 Get your hats.
 It's a bill.
 Bills, they're a hat company, but sweatshirts, t-shirts.
 They're flannels too.
 Flannels.
 Yes.
 I love a good flannel.
 Who doesn't like it?
 Well, it's getting hot.
 Little toasty for them now.
 But.
 Yes.
 By now we're later.
 Yes.
 But you need hats and t-shirts for your summer gear.
 Exactly.
 You got streetwear out.
 They've got a premium hat collection that just came out.
 The elite collection.
 Go give our sponsors some love.
 Radcast20 at branded bills.com.
 Do it 20% off your entire order.
 Share it with friends, share it with families.
 Use it as often as you like.
 You can use it only once on per order.
 Get 20% off.
 They're already great value for the Uber premium.
 Great quality.
 Great quality.
 Look at the logos.
 Looks so cool.
 I don't know.
 Can't put it on because I had a client meeting later.
 No hat here.
 No hat here here.
 Go give them some love.
 Go to our website, the radcast.com.
 Click on sponsors.
 Click on radcast.
 Or excuse me, branded bills.
 The code will be put in immediately.
 You don't only have to put it in.
 You just start shopping from that link on our website.
 Go give them some love.
 Send them the radcast.
 Send you radcast20 at branded bills.com.
 We do have a couple social holidays that just...
 We do.
 Some that I'm very excited about.
 There's only five, you know, May 13th today.
 Today.
 And then Sunday, there was a couple that just...
 You can't...
 They deserve to be celebrated.
 Yes.
 We need you to know.
 But first, and we don't even have one.
 I know.
 Missed opportunity here.
 Christina, that was kind of on your to-do list.
 I'm sorry.
 The whole cocktail day is today.
 I'll celebrate later.
 I don't know about you.
 Jacob, if you got them.
 What's your go-to cocktail?
 If I'm in Mexico or something like...
 You know, Margarita, like on the rocks, no salt.
 Sure.
 Okay.
 But generally speaking, crown and ginger.
 Okay.
 Yeah.
 Noted.
 Yeah.
 Well, crown and ginger.
 Okay.
 And, you know, one of my favorite days is also today, which is
 National Blame Someone Else Day.
 Which is what you just did with me not having the cocktails.
 You know, it's always your fault.
 Let's download your fault today.
 I should route those cocktails.
 See?
 Yes.
 The brand that was my fault.
 It is.
 It is.
 And, you know, I do think...
 I don't know if this is pure.
 I do think the new Top Gun movie comes out.
 It's Top Gun Day.
 No.
 It does.
 Take the new Top Gun.
 I got my eye in the door to the book.
 Roger, I got the Southern Gun.
 Oh, yeah.
 Did you see the highlight clip, folks?
 That's what we're talking about.
 We're giving you all you need here on the Radcast.
 Top Gun.
 So good.
 Today's Top Gun Day.
 Top Gun Day.
 May 13th Friday.
 13th Top Gun Day.
 Jason Fordy is going to make a surprise appearance.
 There you go.
 In the plane.
 In the plane.
 Yeah.
 Snakes on a plane.
 May 15th National Chocolate Chip Day.
 Are you a chocolate chip cookie person?
 Those crumbled cookies yesterday.
 Long-changing hard thing.
 Long-changing hard thing.
 I'm telling you.
 I've got to pass on a hard cookie.
 If I won't buy any cookies on the table.
 Sure.
 I'm going to grab one every time.
 I can usually give it a hard pass.
 But those crumbled cookies are ridiculous.
 Listen, they are my personality.
 Little Crunchy on the outside.
 It's soft on the inside.
 Just like me.
 The flavors change every week.
 They were going into the sponsor.
 You were listening.
 Those are all I says.
 You're a little crunchy on the outside.
 crunch on the outside but soft and gooey on the inside. Like a hedgehog. Yes. National chocolate
 chip day brought to you by our non-sponsor. Crumble cookies. Yeah, here it should be a sponsor.
 I would be big as this room. Same. It's bring flowers to someone day as well. Oh, you're
 gonna bring your white flowers. Can you send me a text? I can do that. I can do that. Add it to my
 jealous. Yeah, I know. Getting getting getting. And with that, we'll bring back everyone's favorite.
 Friends in the Metaverse. That's for you Nick. Just really thank you. Yeah. And the note didn't split
 the end. Yes. I know. Oh, first we do have a lot of trends in the Metaverse. Introducing the
 world's first 24 hour Metaverse Festival. And everyone's invited. MetaFestival is back after a
 successful event in Berlin and last year. MetaFestival founded by global digital agency Dept and Journey is
 inviting people from around the world to take a peek into the Metaverse with opportunities to
 hear from leading brands, innovators and technologists attendees will be able to connect with each other in a 24-hour
 virtual playground. Taking place on Tuesday, June 28th in MetaFestival's virtual world. All you need
 is a device and internet connection to a tin. So there's gonna be speakers, brands include H&M, Calvin
 Klein. I wear a lot of H&M. I have good teachers. This is H&M teachers. H&M is great. Yeah.
 Cheap and good quality. Voltz Wagon, Coca-Cola Netflix. There's some big brands. Yeah.
 Heineken. It's a little drizzle, drizzle in the Metaverse. Octaverse. We love our MetaBoos. Yes. So yes,
 24 hour Metaverse Festival happening on June 28th at Marker calendars. There you go. Everyone's invited.
 Everyone's invited. Lots of brands. I'm curious how that's gonna all come together. There's
 a lot of speakers in the Metaverse. They're gonna be avatars, I assume. Right. That's what I would think.
 That's cool. It's kind of neat. I got to get the Facebook goggles going around here. I know. It's on
 the list. It's on the list, Nick. With the computer. We know. Don't give me that look. I've been telling
 you for six months. Look. You see how Nick gives me that look. Look, National Blames Man on
 Wednesday. It's all your phone, Nick. It is. All right. NASA is partnering with Epic Games to
 create a Martian Metaverse simulation. NASA, the U.S. Space Agency, if you didn't know.
 I'll let that put there. I guess some people don't know.
 Has recently posted a challenge to attract developers to help build a Martian Metaverse
 environment to aid in training purposes. The challenges that posted in Herox, the crowd serves
 sourcing problem solving platform calls for developers to aid the institution in building
 virtual reality assets and scenarios for use by NASA and research on for the surface of Mars.
 Cool. Yeah. All right. It's like delightfully nerdy. You know, it is like this
 seems like a reasonable application. I agree. Okay. Like I can get behind this. You can't simulate
 Mars in the real world. Right. So you go to the Metaverse and you can simulate Mars and simulate
 like the activity based on the data you have practical use. Look at that for the Metaverse. See?
 This makes sense to me. Agreed. I love this other shit. I think it'd be fun too. Yeah. I agree.
 I kind of want to get on the Mars rover. Right. Do I want to be an astronaut now? Yeah.
 But I'd be like, you're taking that rover off of Mars and taking it up in Roblox. You know,
 like crush it some people. Going to Wendy's in Roblox. Yeah. I'd be up in Nike land with my
 Mars rover. Get me some $8,000 Nike. There you go. Artifact. There you go. We see you. I know.
 This makes sense to me. It's cool. Yeah. NASA. I wait to think ahead.
 Practical application. Real Madrid. You soccer fan. Yeah. I am now. Yes. I can't say that
 on the straight face. You know, my kids all play football. You know, they're all soccer. Yeah.
 It does take a lot more sense. But as Americans, we want to be the NFL. Yes.
 Yeah. So Real Madrid Metaverse offers virtual stadium and real time translation tools.
 No real Madrid hopes a new virtual social platform created in partnership with a stosh technology.
 I think I'm saying that right. We'll engage the Spanish soccer giant's global fan pace.
 Several sports say these organizations believe the Metaverse can engage younger and digitally
 native fans and bring them which is true. Yeah. That's why everyone's building on Roblox.
 This feels very practical to me as well. I agree. So they've got a 3D recreation of the trophy cabinet.
 Wow. They want to show off all their trophies. Are you a soccer fan? Nick or football?
 Football. Football. Yeah. Yeah. Pass. Not really. Hard pass.
 There you go. I kind of felt this from you.
 So this is cool. I get it. I like it. Yeah. We'll see where it goes. I'm not a big enough
 soccer fan to like comment on Real Madrid's entire brand can catalog. Sure. You know,
 of like everything they have going on. But this seems cool. Yeah. Material girl in the Metaverse.
 This is interesting. Yes. Madonna and people team up on an NFT triptitch. Yep.
 There have been stranger collaborations in the art world. But not many have been as headline
 hitting as the newly minted partnership. Hey, pun intended NFT minted partnership between
 Queen of Pop Madonna and people. The like a virgin singer and the oxygen record breaking digital
 artists have teamed up to create three non-fungible tokens entitled Mother of Creation,
 which will drop on super rare tomorrow. The platform for unique curated NFT works with the
 starting price of a dollar. You know, it's going to go up. Oh, yeah. You think of Madonna, right?
 Yeah. It does kind of like no matter how you feel about her, she's still got a lot of hands-out
 there. Freaking icon. Yeah. Project was a labor of love. Sounds like a good new tune for her.
 You're in the making. Both artists partnered to connect the idea of creation and motherhood as told
 through this virtual medium. Cool. Uh, you know, like a. It's intense. Take you there.
 Come on. You're my singer better singing than me. Let's go sing it.
 I know. You know, you know where? So here's here's an old, I'm going to age myself here.
 This, I think it was a super baller was really close to this role when that video got released
 and Pepsi sponsored it as I recall. And I'll never forget like it. See it. Feming a little
 sacrilegious or something. And there was a lot of like like stuff behind it and they had the choir
 singing. I remember it is. Like, you know, it's a lot of flair about it. Uh, it seemed to cool off
 eventually, but as many things do. Yes. And people didn't think. I don't know. They had MTV.
 They had the music video. Yeah. And how, you know, everything's so dramatic around them.
 In like the music videos launching. Mm hmm. We're all premiere of the media. Yes.
 They are intense. I looked at them earlier. Is that it? That's one of them. That's one of the NFTs.
 One of them. Excellent. There's one where she's showing us the NFT.
 Pretty freaky. Looks. People does some very, um, uh, on guard. I might have to buy too.
 We're a there it is. There it is. Here it is. Here in Ft and get in Roblox in there and play around.
 Even like tape it to your Mars Rover. Yeah. That at all. Hey, uh, craft times wants to solve
 its supply chain problems in the metaverse. Don't we all? Don't we all? It's using the metaverse
 to help get lunchables. Velvita and ketchup on the shelves faster. This is, I was like, I'd
 no idea where this is going when I started eating it. Last month, a company announced a deal with
 Microsoft to help secure its supply chain by other things using automations to speed up operations
 and replicate the companies facilities online. Craft created digital twins in the metaverse
 that allow the company to problem solve virtually. The tactics should help craft get its products
 to groceries more quickly and ensure that factories are running as efficiently as possible.
 So they're able to simulate things processes so they can do it in the metaverse. It's like
 creating an alternative world so that they learn how to get speedier and faster by what they do.
 Okay. Which makes sense to me. That's another good practical. I'd have to see it. I had to get
 up in there and like really make the background. Understand. Yeah, there you go with the velvita
 shelves and cheese. But no, I don't have to see it in practice, but it in theory it makes sense.
 Yeah. That's interesting. Works might not hard. This is true. So we'll see where I mean,
 I don't know about you, but if I get out of the grocery store and there's not any velvita on
 the shelf, there's trouble we had. Look, I will lose my mind. Yeah. That that grocery didn't know
 what's coming. The produce guy that's going, Hey, I think it's on all four. And I'm like, no, it's gone.
 I need a velvita. You can't have like pulling shelves down. Yeah, you'd fake velvitas. No,
 good. No, velvita melts perfectly. It's already fake. So if you get the knockoff brand,
 it's not real cheese. Didn't you know? Come on. That means it's healthy, right? Yes, it is healthy.
 So I do have a velvita and a velvita like melted with some chips.
 We'll count a total tomatoes. You're set. It is lunchtime around here.
 Other news, sneakers, the previous Nike and Adidas are battling for brand love.
 Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear
 industry for nearly 60 years, attempting to out design, out recruit and out cool in another
 in order to dominate the $310 billion global sporting goods market, the running boom of the late
 60s and 70s kickstarted the sneaker battle, but they have remained in competition. You know,
 this makes me think here's where I wanted to bring this up because
 growing up and watching the marketing between both of these and they would really go after like
 Michael Jordan was like swooned by both obviously and it'd be in Nike icon and that
 rest is history. But certain athletes have gone to under armor or Adidas, but it's always been kind
 of like Nike. It was Reebok. See Reebok's gets left out. That's right. Nike and Reebok were like
 this battling out like 80s and late 80s and somehow they fell off and Adidas took over.
 You heard people say that. I'm like, is that really how you're supposed to pronounce it?
 That's what I've heard. And I just roll my eyes at this people.
 But anyway, but I remember the basketball, the people who come out like into the NBA and like the
 sneaker wars of like contracts and stuff. And then like stuff started to go independent a little bit
 with like ball like what's his name? He had his own like ball or jerk jerk. I guess all that's
 followed. Oh, yeah. And he sponsored now. Right. And but I just remember the battles, you know,
 hearing the contract emerged back then compared to now approaching poultry, but like which we
 did Adidas trying to get, you know, this spokesperson. Yeah. It was kind of like the battle for
 the influencers back before those even social media. And so you still see that a bit now.
 I don't necessarily see them going at each other directly.
 Right. Like in a Pepsi Coke kind of way. Yeah. Not if it is subtle. It's more, you know,
 I think like the article states and this came from the marketing dive. Great place for marketing.
 You could check them out. He's calling out the historical nature of it and the fact that the
 maybe trying to out cool one another. And you're seeing this with the inner with NFTs and the
 metaverse to their both getting heavily involved. They both gotten a lot of patents and things for
 the metaverse. That's going to be the new frontier of the battle is who's got the coolest shoes
 in the metaverse in the metaverse. So we'll see. But it is a cultural thing. I think I was going to
 say that the transcends just with sneaker heads. Yeah. It's much more fashion than practical now.
 And I've always thought that Adidas with their like streetwear like shoes. They crossed the
 boundary better than Nike did as far as like street like casual sort of good. I'm sure some
 authors here in this one. Well, you are going to wear a pair of, I got like five pairs of Jordans
 and you know, all that shit. But like, no, I'm going to go wear something on pair jeans and I
 want to wear something that doesn't look like I'm a 21 year old. My wife thinks I look like a kid
 when I wear my Jordans. And but I feel like I'm on some Adidas like low top, you know, like
 soccer shoes. Right. Your stance looks a little more. Yeah. I completely agree with you.
 So we'll see Doritos is hosting a virtual concert from the upside down for stranger
 things. You want to change your things? Oh, yes. I see them up here, Ali. Yeah. And I like it. You're
 weird like that. That was like such a backhand of compliment. Thank you. I like it to say my
 favorite show Netflix. I'm weird too. But I could just see you dig. And it's really good.
 It's very good. I don't know where they're going with the show, you know, the upside down stuff.
 But I haven't seen the newest season. But it isn't out. I don't think it's released yet. I think
 that's what this is. No, but I haven't seen like season three. Whatever that. Yeah. Yeah. So I'm
 not bad at doing it there. Doritos is tapping into the rich fan of 80s nostalgia. That's
 part of why I like this. Yeah. Running through stranger things with the virtual concert event.
 Live from the upside down, the symbols at trio of era appropriate acts. We'll also see,
 we're going to have boy George. Did you still alive? I don't know. I've said that. I'm like,
 maybe think 80s. We'll also see an appearance from modern pop star Charlie XCX. Yes.
 Who's performing a surprise collaboration? One of the artists in the lineup. The Go Go's.
 We got the beat. The Go Go's. Yeah. You can't go on with the Go Go.
 Corey Hartz sunglasses at night and never surrender and Saul Sills Tainted Love. Yes. There you go.
 Tainted. Yeah. That's yeah. Definitely 80s are on the released set list so far. Okay. I like this.
 That's kind of fun. It's fun. Go Doritos. Go Doritos. I mean, it's going right at the genre,
 you know, kids younger, but still to the nostalgia of the parent. Yeah. Parents like you're
 getting like a lot of play right there. It's really, really smart. Making me want some Doritos. Same.
 We are hungry. We've got love about food this episode. Well, we're going to keep going. Excellent. Taco Bell
 asked diners to swap out Monday mills via TikTok dance challenge with taco swap Taco Bells
 iterating on its international. I see a taco campaign with an effort that could help it engage
 with Gen Z consumers by tapping into culture on their preferred platforms, namely TikTok in
 Instagram. The effort demonstrates how the chain, which named its first culture agency of record
 last year tries to change for its shape itself from other brand actions around culture taco swap.
 Fun. So if you got a mundane meal, you do a dance challenge and you get a taco. It's fun.
 Like if you're having none, I don't know. Like, I remember growing up and my mom, you know,
 you ate what was in front of you, but number one. Right. We didn't get, but like, you know,
 man, to get like a fast food versus having like chicken and rice or something. Yep. Yep.
 Now our kids are spoiled and they get it all, huh? That's me as an adult. I'm like, actually,
 I can do whatever I want for dinner now. You're adulting. I am. I guess they TikTok dance
 thing so long. I didn't know. I've seen a couple of them, but like, I didn't know that the dance
 challenge thing was still necessarily a thing. Yeah. There's a Lizzo one now, which is all over the
 place. I do see like, I listen to country music and Walker Hayes. He's blown up last couple
 years. He's always doing dance challenges. And I guess I should know better that they're still
 alive. Because I do sing and dancing with his daughter all the time. Which is pretty cool.
 Maybe he'll have a taco. Yeah. Maybe Airbnb's huge summer updates,
 props for a new level of travel last year. They said the single biggest challenge was thinking
 like a startup because of all the lack of growth. But then they've had tremendous growth because
 of coming back from the pandemic. Pendulum swing. They latest feature update. The biggest change
 is including new search base on category and the ability to book two listings in one flow for
 stays over a week. And air cover for guests, which is basically Airbnb provided travel insurance.
 Do you ever use Airbnb? Yeah. I love Airbnb. I think they're great. Do you use them over?
 What is it in our VR? What is it? VR? Yes. Yes. Yeah.
 Verbo. Verbo. I do Airbnb. Yes. Vacation, something Reynolds.
 If my dad's not booking something with his Marriott points, I always go Airbnb.
 Yes. Absolutely. Just cool location. It's cool. When I lived in New York, that's what I did.
 Instead of doing a sublet, it was way more fun. I'm looking into some investments,
 the tournament of Airbnb. That's what makes them bank right now.
 Finally today, Netflix. We've been talking about them. It's going to be launching ads sooner than
 expected. It's been less than a month since they announced the slowing revenue and the New York
 Times reports that it's accelerating the schedule to turn things around and probably going to have ads
 on the platform before the years end. Here's what I want to know is I'm spitting now. It was like
 $14 when I started. I think it's $22. It is expensive. So if I'm paying $22, I better not get any ads.
 I think I'm assuming this is going to be my understanding. This will be a lower tier like Hulu,
 like five bucks or something. Maybe watch it in like a cable show. That would be nice.
 If you just watch it for free, let them get paid. Netflix do all the brunt work and then just
 really struggling with this streaming. That's what happens when Russia launches the attack on
 Ukraine. Everything is cool. That's right. That's what happened. All the subscribers in Russia dropped
 off. I think they were headed towards trouble anyway. They spent so much and I enjoy it because
 the content is great. Camera phones, awesome, but it was like $100 million in episode. The last
 kingdom. Excellent, recommended. It's gotten pricey. It's just a TV so expensive.
 A lot of these companies now, what you're seeing with a stock market dropping and things like that,
 these companies are actually going to have to start making money and not just generating revenue.
 Makes sense. Because what's been happening is they get these increased valuations because they're
 generating billions of dollars in revenue. But they're losing money. But you grow users,
 so it does have value because you do have that audience base that you can monetize in different ways.
 But it's on the promise of making money and not actually making money. Netflix has been making
 money but there's a lot of other startups that they're playing this. Amazon was the first to do it
 really. That's right. They didn't make money forever. I'm pretty sure they're profitable all the time
 now. But it's not as much as it probably should be because they offset it with free shipping and
 all the stuff that keeps the user. It returns all of it. So fascinating. The metrics of it all.
 There you have it. Today's. For the 13th episode. For the 13th episode. Now we need to go eat tacos or
 chips or something. Yeah, no, something. I need to go finish some paperwork. Sounds like fun,
 with the cocktail. Yeah, no, non-cocktail. Ground and ginger.
 Peace, Nick. God, Nick. Blame someone else. You can, but see, but you can blame someone
 else. Blame. Blame Ryan. Don't look at me. Blame someone else.
 You just blame someone else not blame Gritina Day. Blame yourself day.
 Oh, didn't we miss that? I think we skipped the bridge. Purposely, strategically.
 On that note. On that note. Any final parting words?
 Have a great week, guys. Great weekend. Stay safe. Nickless.
 Yep. Have a good weekend. Enjoy it. Enjoy top gun. Top gun coming out. We can now watch today.
 And if you're listening to this two months later, you could still watch top gun. It's still available.
 Probably out on, you know, maybe on Netflix with an ad. Yeah, with an ad. By the time of year.
 But who knows, you know, to find us, we're at the radcast.com. Go check out brand of bills.
 Radcast 20. Click on the link to support our sponsor. Might have some more coming soon.
 You know, to find me, I'm at Ryan offered on all the platforms. Go follow me on TikTok.
 We're cutting it up over there. We're Christina Garcia. Ryan offered. We'll see you next time.
 Nick Weaver, our great host. I'm not leaving Nick out. We'll see you next time on the Radcast.
 To listen to full episodes or to contact us, visit us on the web at the radcast.com.
 Or follow our host at Ryan offered on Instagram. Thanks for tuning in.