The Week of February 23, 2024 | Marketing and Business News: Neuralink’s First Human Patient Able to Control Mouse Through Thinking

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Ulford.
 What's up guys?
 Welcome to the latest edition of the Radcast.
 It's Friday, February 23rd, 20th.
 24.
 Welcome to our weekly business and marketing news of the week.
 Joined by my friend, my partner, my good buddy, Chris Hansen.
 What's up, man?
 Hey, it's Friday.
 We'd time for the news.
 All is right with the world.
 Hell yeah, baby.
 Feeling pretty good.
 As the podcast was coming on, light breaking news hit like my phone.
 We're going through our notes.
 We've got the articles and we are a podcast after all.
 It's like to serve up the info that our audience needs
 and it's self-serving to us sometimes.
 So for the first time, this late breaking from medicine,
 it's a research firm that does like media research and all this stuff.
 First time, we have crossed the barrier.
 More Americans are listening to on-demand audio
 than they are live radio.
 That just happened in the latest quarter.
 So more people listening to podcasts, shows, audio books, all kinds of stuff.
 Audio that's not live audio, i.e. talk radio, those kind of things.
 We've passed the threshold.
 Hey.
 Just means we're getting more popular, buddy.
 I don't mind that.
 People want the truth and we're going to give it to them.
 That's right.
 Especially when it serves our needs.
 Even better.
 That's a weird way.
 Yes.
 No, it's interesting because I think it follows the trends.
 Look, we live in a world where with technology and everything else,
 we want what we want when we want it.
 Everything's on demand.
 Your groceries are on demand.
 Amazon's made almost everything you want.
 And your heart's desire on demand within a day to a degree.
 But certainly media, TV, video games, all this stuff, content.
 You got to get it when you want it.
 You're not like waiting around.
 Oh, I can't wait till this comes on.
 I'm more weekly TV guide.
 What is happening?
 I'm not sure.
 Oh, I got to wait for the news.
 You'll get the news.
 Even the news has kind of realized this like local news.
 It's at four o'clock, four thirty five, five thirty and six like our local news channel.
 News is on four to six because they know that people are watching at different times.
 They want it to be topical when they do watch.
 So they're trying to force feed it within the medium.
 And we and I got to pay a lot of people friends that work in the news.
 I love you.
 But we all know that dinosaur is going away sooner rather than later.
 And it might just change.
 You're getting with the times with social or anything like that.
 But it's a little less.
 It's anything with audio that you want to listen to your favorite show like the rad cast
 or you want to listen to a ebook or some other show.
 No, why you want to listen to anything other than the rad cast.
 But if you do, other than like maybe, you know, five science or other podcasts, but.
 In the same, maybe nine times.
 Yeah.
 But other than those, but if you want to, if you're on the treadmill, you're driving home,
 you're coming back from a trip on a sunny afternoon, you're in the car for two hours.
 You know, you want to listen to what you want when you want.
 And so surprising is taking this long, but you're going to see this continue to increase.
 That's the amount of time on demand audio versus live audio.
 And I still think there's a place for talk radio.
 And certainly live audio content with news and things like that.
 And even our show here, which is transitioning here shortly.
 And then the coming April 1st ish.
 We were aiming for February 1st, but we want to do it right.
 So we had the ducks and rope is going to have a little more topical stuff.
 But we're going to have a format and things like that that's going to be.
 So repeatable things that people, because you know what segments are coming and stuff like that.
 But at the same time, it's still going to be pre-recorded.
 And you'll know you can watch it or listen to it when you want, where you want.
 And so interesting, that thought that was fascinating, especially about the podcasting in general.
 Another thing is in that same study, Chris.
 And so for you, if you're listening out there and you thought about starting your own podcast,
 or you work for a company and you thought about, hey, we need a company podcast,
 the same study says that listeners, people that listen to podcasts are almost,
 it's like just slightly less, almost just as likely to listen to a branded podcast
 as they are one from a celebrity or star.
 So just for example, and I don't know they do.
 I don't want to start making things up.
 Okay, the Nike podcast, I don't know that exists, probably a version of it,
 but like a brand and show that started by a company.
 The audience and people's likelihood to listen to that versus the Shaquille O'Neill show
 is nearly equally likely.
 What that says is consumers don't see it a barrier to listen or to consider a podcast
 just because maybe the brand does it.
 They're going to give it a fair shake and a try, see if the content's worth it
 or something they would subscribe to in a long term.
 I think that's more armor and or reason for why brands should consider this
 because I do think the medium is the is one of the future platforms for branded content.
 It already is here today.
 But in a world where ads and interruptions and people's flow of content and
 you know that are less and less tolerated and are effective,
 branded content rules supreme in making and getting brand recognition
 and moving people into your funnel for considering your products and services.
 Have you ever listened to a show and been turned on to a product or service
 or something that you weren't aware of?
 Of course, yeah.
 So it's like that's why the medium is going to continue to grow.
 And it's going to be this intersection of audio and video because YouTube
 and other platforms that even Spotify has the video portion.
 And if you're listening, we encourage you to go to YouTube, watch the video version.
 You'll see how attractive Chris is.
 You'll see how large I am as a human.
 And but in all seriousness, yeah.
 And as our news show rolls out, there's going to be even more dynamics
 from the audio video standpoint because we do see that convergence.
 And but do encourage you.
 Is the different experience, especially when you get to
 awe at the vacay lounge there where Chris stays.
 Good spot.
 We got a good spot town here.
 So podcasts is growing and on demand audio is growing.
 And I know that that was a big deal.
 This is a release of this show, but just a content in general.
 Because a lot of people out there listening, starting companies,
 already have companies, executives at companies.
 I'd get into the content game, my friends.
 Not just that shitty content on your blog.
 You know what I'm talking about.
 I shouldn't nobody reads that you're trying to gate so you're trying to get a lead.
 We know what you're doing.
 They don't work that well anymore either.
 But braided content does.
 You bring value in long form.
 Format like this.
 In other news, this is cool.
 Love them.
 Hate them.
 Whatever he's an innovator.
 Elon Musk.
 Neural link.
 Has first human patient able to control a mouse computer mouse.
 Through.
 Thank you.
 Neural link.
 Start up.
 Founded by Elon Musk has successfully implanted a brain chip.
 In its first human patient, we talked about this couple of weeks ago.
 Who has reportedly fully recovered must announce that the patient can control a computer mouse using their thoughts.
 The company aims to maximize the patient's ability to interact with the mouse in part.
 It's part of a broader effort to develop brain computer interface technology.
 Neural link.
 It tends to use this technology to address various medical conditions, including obesity, autism, depression, and schizophrenia.
 And pretty exciting stuff.
 Move in the mouse with your thoughts, brother.
 This is.
 I don't know what to think of it.
 It's badass, but it's also a little concerning.
 It's in the wrong hands.
 We got a few of those articles today.
 This is just the first comment.
 I mean, it's coming.
 It's going to be informed on it.
 But I think medically this is applied.
 You know what they're saying?
 It's.
 Game.
 Yeah, it does.
 If everything becomes connected, it's.
 Can I just think of Kai, one of our producers managers here.
 It's almost laptop.
 Here taking notes.
 Like I just think it closes laptop shut.
 I'm a singer.
 I see.
 Delete the paragraph.
 Yes.
 But like it's.
 It's.
 It's certainly going to be more important things than that.
 But you get where your mind can go.
 And.
 And when.
 It's less about trivial stuff like that.
 More like hackers and everything else.
 Yeah.
 So.
 People hacking in your brain.
 Yeah.
 And we're just thinking things.
 You know.
 If they're logged into.
 The wrong thing and they can think something or do something and it just.
 Happens.
 Yeah.
 Your mind can get lost.
 It really is a spiral.
 You start.
 Thinking.
 How deep it can go.
 Mind you of Terminator for some reason.
 All this stuff is.
 Some of the most forward thinking people who wrote the scripts for these movies.
 Like.
 Obviously we're connected enough in red enough articles and or interview enough people
 to know that once the computing computing power reached a certain level.
 That some of these things might come to fruition.
 Yeah.
 And here we are.
 That the really the precipice beginning of all of it.
 And.
 It's you know.
 I think we all just have to embrace the fact that innovation happens.
 And that.
 Usually our worst fears do not come to life.
 That if.
 Handled and managed and governed properly.
 These things can be beneficial.
 More than detrimental.
 Yeah.
 But I still know it's going to be amazing when the quadriple like what quadriple like
 starts walking or something from something like this.
 It's going to be.
 Oh, that would be.
 Fucking awesome.
 Open AI just revealed new software that lets you create realistic video by simply typing
 script of sentences.
 Open AI unveiled Sora.
 A new software enabling users to generate realistic video clips by typing descriptive sentences.
 Smarks the organization's expansion beyond text and images into video generation AI.
 Sora can transform typed scenes into high definition video clips.
 However, the emergence of AI generated videos raises concerns about misinformation particularly
 in the context of upcoming important elections worldwide.
 I saw this.
 Yeah.
 Exactly.
 I played around with a version of this.
 Obviously.
 I don't know that we can use Sora yet.
 I have some demos.
 But I played around with a version that actually links in with chat GPT.
 That's another like plug in.
 That does.
 Essentially you write what you want.
 And it brings up a fictitious person.
 That will talk a script that is generated from your ideas from chat GPT.
 Let me just say that was a little freaky.
 I knew and have seen how far along this has come.
 But you literally can generate a talking head on the screen regurgitating a script.
 And he looks or she had it in him and her.
 And they look like a real person.
 They're just talking.
 They're talking that script that you just wrote for him.
 The digital influencers you see that are just AI generated a hundred percent.
 And I would guess eight out of ten people wouldn't know that it was AI.
 Just a video.
 And I created it in two minutes.
 And I wanted.
 And so marketing.
 I think there's so much opportunity there.
 Yeah.
 I was thinking you create your own spokesperson.
 Essentially.
 Now they obviously aren't famous yet.
 But you can make them famous.
 Just like they did.
 You start pumping them up on social media.
 And until there's a live event somewhere that Fred can attend.
 No, man.
 I'll be.
 I'll just be zooming in for that one.
 Yeah.
 That can never make IRL events.
 Yes.
 But it's crazy, man.
 And the technology's coming.
 It's just going to change the way things are done.
 The speed.
 And the.
 Opportunity of marketing is endless.
 But then you go down the same path we were just talking about of the facts.
 And somebody's going to be missing.
 You have the president of Mexico declaring war on the US.
 And it's all a fake script right now by a 15 year old in a mom's basement.
 You're getting to the point where it might literally take.
 Presidents or countries like getting in the room together.
 And like the only way they get a conversation is in real life.
 Because they won't trust that whoever they're talking to on the phone or on a video conference is like real.
 Yeah.
 It's wild.
 And you can totally see.
 Facebook ads unintentionally like running with Donald Trump saying something they never said or Joe Biden say something never said.
 And there are secretary of state like maybe not even them.
 It might be like the secondary tertiary people like doing things that like that that might be more believable.
 But yet is still fake.
 With how crazy it is.
 We talked about that with Tom Hanks and the dental company.
 They use a deep fake of Tom Hanks endorsing them.
 Yes.
 That's wild.
 And so as markers, you have to pay attention to this stuff and know what the impact can be and how to use it and leverage it for.
 Market channels and to streamline operations and do different things.
 So it's important.
 And at the same time, you got to hope that the powers that be are putting the right governors.
 That's what I'll call it guardrails on all this stuff.
 We'll see.
 I think it's going to be messy for a little while.
 That's what I'll say because in their best intentions.
 And they always said, you know what the road to hell is paved with.
 Good attention.
 What?
 So we got to watch out.
 But it was still cool.
 I will say it's an interesting fun time we live in.
 But it can be a little overwhelming with the if you let your mind go down the rabbit holes too far.
 And so I think it's you need to be paying attention.
 And you know what the red cast is going to keep paying attention for you.
 So you come here so you get to hear about it.
 And if it gets real scary, we'll tell you about it.
 We'll be honest with you.
 That's what we took.
 Taking the BS out of business, baby.
 Here we go.
 AI.
 It's all AI these days.
 And if you want to learn from me directly, join my newsletter.
 Ryanoffer.com backslash newsletter.
 Sign up.
 I give daily advice on marketing, personal branding, podcasting, life.
 Give that a shout.
 Join that.
 It's free.
 It's daily.
 Just like this show.
 Give away our best advice.
 AI is shaking up online dating with chat bots that are flirty.
 But not too flirty.
 What the hell does that mean?
 They're flirty.
 That means they'll go.
 Oh, you've got big muscles.
 But they won't say, I'd like you to wrap that muscle around me, baby.
 I don't know.
 What's lirty?
 There's none.
 Anyway, this is our good friends at NBC news.com.
 They love us after I told them you'll fuck themselves out of that Elon Musk article.
 The landscape of online dating has been revolutionized by artificial intelligence with increasing numbers
 of individual utilizing AI powered chatbots for various aspects of their event, romantic
 interactions from drafting messages on dating apps to analyzing compatibility AI tools like
 chat GPT and Riz are gaining popularity.
 Startups like your move it dot AI and I'm worried offer services such as drafting messages
 analyzing conversations and evaluating profiles.
 These platforms cater to a first user base, including introverts, including yeah, no shit.
 Individuals navigating cultural changes.
 Those living in their basement with their mothers, getting excited that in there and those
 dude online dating, even Pete with no personality can use these, however concerns about the authenticity
 of connections and ethical implications rise as reliance on AI and dating grows every
 article now.
 And look, we're thinking it to I'm not really sometimes I'll risk the or get the articles
 a hard time, but we're raising the concerns ourselves like talking about these things, but
 every article and AI ends with all these wonderful things that does it and it ends with, but
 it could be used for harm.
 Yeah.
 But I could go back.
 I know I've seen guys use these like on Instagram.
 I've seen guys posting like how I matched with a thousand women in New York City, but
 I've never heard of these.
 I'm intrigued by it.
 I just do a different introvert.
 I'm on the I use the dating apps and it's not like I have some fancy script.
 You say hello.
 Yeah.
 Like you don't need some funny ass pickup line and then the person's I'm reciprocating
 maybe keep on swiping, dude.
 Yeah.
 There's an old book.
 It's called.
 She's just not that.
 Indeed.
 Yeah, or he's not that.
 Indeed.
 Bro, it's not in you.
 Don't chase it.
 It's a lie, but I'll be honest.
 I'm pretty busy.
 Would it be nice to have an auto conversation to get to the meat and the tango is made
 with.
 Yeah.
 They just said they teed it up.
 Oh, you had it today.
 I'm trying that bot.
 It's like I'd all down.
 I suppose my thought when you read this was all right, so it gets you the date, but then
 you got the date.
 Yeah.
 You better be carrying that same flow and energy into the data.
 It's you're going to piss them off even more probably.
 Roses are red.
 Violets are blue.
 I may live with my parents, but we've got room for you.
 And there you go.
 That was free.
 You could have that one.
 Pete.
 That was a good one.
 Oh, it's master marketer slash poet.
 Yeah.
 That's what it is.
 Just the the application, yes, they just come to you.
 You can't resist.
 They just come out.
 They flow out of me like the salmon of Capastrana, which is why we love you.
 Oh, Florida, but not too far, but think about it.
 You said you can set up your whole week.
 You do nothing like you train, chain the chap, train the chap, uh, and all right, I want
 dates on Tuesday, Thursday, Saturday.
 And you feed it, I don't know, 40 profiles from Tinder or wherever that you like.
 Yep.
 And you just let it go to town, baby.
 And you've seen that service, but I think it's people like doing it for you.
 Yeah.
 Where it's like, all right, it's Friday.
 You've got this tonight, this tomorrow, this Sunday, it's interesting, you know what?
 I think we're got far off to where no one likes to really talk to anyone anyway, like
 any more.
 It seems like we're not far off from so everything's moved to text, but having like your own personal
 system chap, that literally, you've trained so well, it's, it analyzes how you've responded,
 how you've dealt with it, it'll analyze like your last, your text message in the last
 10 years.
 And it knows how you manage responses to everything, and it just does it on auto.
 Like it knows what your calendar is, so it knows what you can, can't fit in.
 It knows what you're open to or what you're not.
 Almost every scenario could almost be answered by that chap, but we're almost, we're pretty
 much here.
 Be careful dating coaches, there's AI is here to stay, baby.
 Yeah, but even beyond dating coaches, like any interaction whatsoever that you have,
 I gave him a, I could build a train and chatbot, like to probably interact with my wife,
 like all my text messages, like how I'd answer the same things.
 It knows on Tuesday, I'm normally grouchy and my wife wants to go somewhere Tuesday night
 inevitably to go buy something for the kids, and I always say no.
 And so it would know how to work its way through that gently, like, it's, I'm just
 super busy at work.
 If you want to go, we can go, no, but we don't have to, okay, if we don't have to, then
 let's not.
 That's how that conversation would go.
 And like the chatbot would just do that for you and say, you come home and just be like,
 hey, honey, how are you?
 And then on your way home, you've put your air pods in, it would regret, it would fill
 you in on the conversations you had all day, or it had on your behalf, like a good
 dish version.
 Yeah, burn, hit you up by going on on Friday with the guys.
 We said no, because we know Nash has a game, Cindy, you're counting it, hit you up once
 you to fill out all those TBS reports.
 We told her to fuck off because we know you didn't want to do them until the next month.
 And Bobby called and he wants you to help move on Saturday and we told him that you threw
 out your back.
 Oh, good.
 Done.
 There's a way bot.
 There it is.
 And sponsored by Angie's.
 Oh, what happened like, there it is.
 We're not far from that.
 I'm telling you.
 That's like.
 So if somebody's been open, they were already already chatting with bots.
 I was dealing with the passport issue and I'm talking to a bot for 10 minutes yesterday.
 Did you know it was a bot?
 Yeah.
 They disclosed it.
 They said you'll be with the chat bot and then unless you request a real person, which
 I did, but I will say it does streamline things because the bot, I feel like, collects
 a general info and then they're giving the person kind of the summary for doing it in
 a way, but I'm still having to input the info.
 Yeah.
 Yeah.
 And I'll say this.
 So here's the business implication, practical application.
 If these things can be built very inexpensively now, if you do not have a up to date, contextual
 AI chat bot on your website, you're behind.
 You totally should have this.
 It can be.
 This is not the annoying ones that aren't helpful.
 You can build actually really helpful ones that reduce your customer service needs and
 a lot of other things if done right.
 Yeah.
 And they're not very expensive.
 And if you don't have one, you should already or call us.
 But I'm telling you, this technology for interacting with humans back and forth and they
 have the learning ability of these models, software, whatever you want to call it.
 Is it such a high level?
 You can streamline a lot of your customer service business and needs in a much more human
 way.
 And so you need to be thinking about this.
 If you're in a business, you've got heavy customer service needs, different things and
 most people are, but even smaller companies because this isn't like all that's just for
 a big company.
 Even if your life insurance firm, like individual, like you could streamline your business
 with a freaking bot, there's even, there's even, you can hire like AI generated like cells
 people that are on the phone, but that exists.
 It's crazy.
 They've been taught the scripts and how to respond, different things like that.
 The stuff's here.
 So we'll see.
 It's not just for all Ralphie in the basement, trying to get him some dates lined up.
 You date.
 I can be a writer for one of those, man, call some lines.
 Hey, you can go straight from anytime.
 Yeah.
 All right.
 Video of a man wearing Apple Vision Pro prompts a reminder from police to cross the streets
 the old fashioned way.
 The police department issued a reminder for pedestrian safety or after a video surface
 showing a man wearing the Apple Vision Pro augmented headsets crossing a street while
 accessing a virtual menu.
 The video posted on Instagram generated attention prompting the police to emphasize the
 importance of crossing streets without distractions.
 The Department of Earth pedestrians to keep virtual experiences on the sidewalk.
 It's given where you, you won't hit by a car.
 We just know this shit everybody on the street on the sidewalk.
 Across streets, the traditional way, another video later showed the man accessing a music
 menu while crossing the street highlighting the potential distractions of wearable technology.
 You think I told you the guy saw the dude pulled over driving a cyber truck wearing the
 Apple Vision Pro.
 It's like in theory, you could see right out in front of yourself.
 It's got the cameras in real time and everything.
 But if you've got 18 windows open on that thing while you're walking, you know what you're
 paying attention.
 You check your chat box while you're driving a cyber truck.
 There's a hundred percent chance and I don't wish for it and it's going to be sad as
 I'm not making light of it, but someone is going to die driving or walking with one of these
 things on.
 Eighty second.
 I'm probably lucky this guy did well, it's already a danger just with headphones walking
 in some crossing streets, whatever I noticed that sometimes and I see it all the time.
 I might be pulling up and someone just crosses the street because they're in all-end
 just with headphones and now you've got that time's 10.
 And in the whole point of these things, so that you don't have to move, like you can sit
 there and it takes you anywhere, like in a way, like I know it can lock me at your world
 around you.
 I don't know.
 I just don't feel like I need to see the world in my iPhone menu at the same time.
 No.
 But look at the phone.
 Be safe out there, people.
 This comes to us for marketing week, marketingweek.com.
 There's marketing.
 Dive.com, marketing week, marketing news, but this is marketingweek.com.
 From one of the brands that's kicking ass and taking names, for sure, liquid death, also
 just known as canned water, flavored water.
 And this comes to us from one of their founders.
 We win if we make people laugh, liquid death on its unconventional approach.
 Murder your thirst.
 The American water brand has disrupted the category with humor and an edgy packaging design
 keeping that rebellious spirit intact.
 We'll be key to its future growth.
 Its lead marketer tells us in congruously, that's a word I really enjoy.
 Named water brand liquid death has grown quickly and impressively in congruously.
 I'm just a horrible, horrible word.
 Its explanation for the success it has enjoyed is approaching its marketing like a creator
 rather than a brand.
 Is this back to what we were talking about earlier?
 Stop thinking about selling, start thinking about entertaining and educating and branded
 content.
 This is exactly what they're saying here, similar type of approach, but I will say they've
 put on a master class for building a brand.
 Its water, man.
 It's freaking not even like the best water owner.
 It's like they put water to canned and it's all about the brand.
 They had done a great job.
 They sold them.
 I was a huge consumer of liquid death when it first came out.
 Yeah.
 A lot of my military buddies were on it early and like you said, I love sparkling water,
 but I see a lot of bros might not be reaching for a little croire of bubbly where this they're
 like, oh yeah, dude.
 I understand there's so many puns and I think it could obviously murder your thirst.
 Murderous thirst is so good.
 Yes.
 Coke passed away.
 It's a perfect example of like the use at its water.
 It's canned water.
 It says the power of creative marketing.
 It's not even in the Uber like tastes great packaging.
 It's in a can and people are drinking it.
 They're killing it.
 The puns never end.
 Just 16 ounce cans.
 It's like a nice little tall boy.
 Yeah.
 It's cheaper.
 I think my energy drinks are cheaper.
 It's, yeah, it's on expensive.
 Yeah.
 It's like that just showed you the power of brand when done right and the power of developing
 a category specifically targeted to a younger audience that wanted like, we, and look
 and they're doing something good.
 We want people to drink a more water.
 We need them to drink a more water and you know how you don't get them to drink a more
 water is putting it at a boring thing and going drink more water right now.
 You need to drink more water.
 No, they made it entertaining and they to laugh and they go, shit, I'll drink some more
 water.
 I have some liquid death.
 I'm in the power.
 I'm better than you now.
 Give me that.
 Yeah.
 I'm glad you did that.
 I got to go to rehab to get off this liquid death.
 It's brilliant and it's creative and it's hard to be brilliant and creative and that's
 why I like everyone doesn't do it.
 You know, but it takes a thoughtful approach and approach that leverages the time period
 that we're in and understands who their target is.
 Now I don't see a lot of 60-year-olds sitting on a drinking liquid death, but that's not
 the point.
 Point is that they've been become a multi-million dollar like tenfold brand targeting a younger
 generation that wants to be a lawyer, Reverend, but also wants the association of being tied
 to that brand and building a community around it.
 So, like them, glad we had this on here, we've always appreciated their marketing and it
 ties in to, look, they're a creator, not a brand.
 They're a creator, not a company, it's how they think of themselves.
 And I think if you'll, that's the lens, you have to, it's like get the fortune stuff
 into that lens.
 Like, it's hard.
 I agree.
 I feel like that's what we do, not to chew down the horn, you know what I mean?
 Yeah, that's exactly what we're trying to do.
 Hey, be relatable, talk about shit that, you know, as a real person, but try to educate
 and entertain and not just go, here's the news and there's this and there's that.
 Like, you've had enough of that, I think, I think people over that.
 Exactly.
 Finally, today, YouTube dominates TV streaming in the US per Nielsen's latest report.
 Reels that YouTube maintains its dominance in TV streaming in the US, holding a top spot
 for the 12th consecutive month with 8.6% of TV viewing.
 YouTube surpasses Netflix, which holds 7.9% more people are watching YouTube than Netflix.
 Platform boasts over 1 billion hours of daily content watched on TVs, indicating a preference
 for user generated videos over traditional TV shows, particularly among G and Gen Z viewers.
 I love it when our show starts to build all towards the same point.
 And that's what this is.
 That's all, it's all building like you see what's happening here.
 We're the TV.
 This is the TV.
 We're in the podcast.
 We are the TV station and brands can be TV stations and people can be TV stations.
 Now, I'm using that language because that's what people understand.
 Gen Z don't really understand that.
 They just said, this is what I watch.
 This is what I feel like watching 45 to 65 year olds think it was still OK.
 What TV show am I watching?
 And 1 billion hours of daily content watched on TV a day.
 Sometimes we talk about stats and it like doesn't sink in.
 Like it just comes numbers.
 But this is the future of media.
 This is what people do.
 They don't necessarily want to watch a overly produced, unauthentic take on anything.
 Even the show, like, so it'd be watch what they want to watch.
 Like, this isn't like a parlor trick.
 This is just the reality of what people are interested in now.
 Yeah.
 And you either embrace this or you don't.
 But let me tell you, if you don't, it's to your own peril, all we could do.
 We could lead you to the liquid death, water, but we can't make you drink it.
 Let's be the head under.
 We're going to duck your head under.
 We're going to murder your thirst.
 I love it.
 That's all we have today.
 I hope you'll go listen to Christian.
 I have a show called Five Science Alternative Wellness.
 We are making alternative wellness the only alternative we live in a world with over
 hype on pharmaceuticals and the old way of medicine and wellness, we're shining the
 light.
 I'm all the other ways for personalized wellness, recovery, and treatments, so give that
 a shout.
 Five science.
 You'll see that linked in both Chris and I as profile as we go forward.
 So we appreciate you giving that some love.
 Any final words, my friend?
 Well, everyone, that was a great weekend and no murder your thirst.
 Yes, braided content, baby.
 The future of media stay hydrated.
 You know to find us the radcast.com search for liquid death, search for braided content.
 That search bar is underused, but it's got high value.
 You can find all the highlight clips, full episode, links to all of our social profiles.
 Stay safe out there.
 We appreciate you for making this number one.
 We'll see you next time.
 Radcast.