Tyler Webb - Chief Revenue Officer and Co-Founder of Cinebody

 I did everybody at that agency, I was like,
 am, Ryan, get's this.
 And I was like, hello.
 And then I remember when you started up your own,
 I was like, all right, I got to stay on this guy's radar.
 You got to tattoo shop in the back.
 So you get to get to get tattoos if you want.
 I might have to steal that idea.
 And maybe I just need to open up to tattoo artists.
 I kind of like that notion.
 The iPhone 6 just came out.
 And my business partner is Scott.
 He's a CEO, Scott McDonald.
 I'm bringing my new iPhone 6 because it shoots 1080.
 He was hyped.
 And so he goes on set and he starts filming.
 They thought you were taking a photo.
 They were like, hey, you take a photo.
 And it's like, come, video, keep going.
 Long story short, they started, you know,
 write down sketches on a piece of paper.
 It's very nice, you know, a couple of months later.
 We invented this.
 I just brought up Andy to study none again.
 You're listening to the Radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey, guys, what's up?
 It's Ryan Alford, your host of the Radcast.
 Hey, man, it's back to the past a little bit for me.
 Because I'm going to go ahead and take credit, Tyler,
 for putting this app on the market because I saw the potential,
 even when no one else did.
 I actually just not true.
 But it is true that I did see the potential a long time ago.
 I'm joined by a friend here, Tyler Webb,
 who is the chief revenue officer and co-founder of Synabody.
 What's up, brother?
 Hey, what's happening?
 Thanks for having me.
 If I had to have you, man, I joke a little bit,
 and I'm serious a little bit,
 but I know we're going to get into talking a lot
 about all things Synabody.
 But I knew it.
 I saw it.
 I think it was probably five years ago.
 It was like, right, when you guys were getting started,
 I don't know how you even got on my radar.
 I was working in another agency, and I'm like, that is it.
 That is what it is, like the collaboration of video
 and sharing because I was going through this struggle
 of knowing how do we both get influencers doing more
 for a couple of brands we're working with.
 How do we get this all the videos exploding,
 but how do we control it in some way?
 And you guys were the solution back then,
 and I know you guys have evolved tenfold,
 if not more, by now.
 I remember when we first started talking,
 and I remember everybody at that agency,
 I was like, damn, Ryan gets this.
 I was like, I remember when you started up your own,
 I was like, all right, I gotta stay on this guy's radar,
 and then here we are today, still chatting,
 still doing some work, so it's cool.
 No, I know, I love it, but...
 So I know we're gonna get into all things in a body,
 but Tyler, just for everybody, you know, listening,
 let's give him a little bit of your background.
 I know you're actually a Southern boy, like me,
 a little bit, actually from over here,
 on the southeast side of things,
 but let's give everybody a little bit of your background,
 and maybe just building to what you got it,
 what got you into the body.
 Yeah, yeah, right on, so yeah, I'm a Southern boy
 from Atlanta, Georgia, I went to school in Virginia,
 and then post school got into some finance of all things,
 and now I'm in the creative world,
 but I met some friends out in California from Denver,
 they're doing some pretty innovative stuff,
 didn't know anything about creating a company,
 setting up a company, but I had brilliant ideas.
 Next thing you know, I sold everything I owned,
 drove across country about two or three times,
 and we've been in Denver for about 12 years since,
 and then here in Denver, you know,
 have my hand in some small business startups here and there,
 got linked in with my partners now with CineBody,
 and now we have a commercial production agency,
 that we have in Denver, we've had for about 10 years,
 and in a 23,000 square foot facility,
 at any Bayes, motion graphics sound, design, you name it,
 we've got a tattoo shop in the back,
 so you can get to get tattoos if you want, full skate park,
 so it's basically just a wonderland of fun things
 to do in the creative space,
 and then about six years ago,
 we decided to try our hand in software development
 and create a CineBody, and the rest is history.
 I love it, man, and I love the tattoo shop,
 I had to talk to you about that,
 and I've always wanted to come out and see the facility,
 and put a little bit more personal nature behind the relationship,
 so if you have a good enough artist,
 maybe they can just do my tattoo while I'm there,
 because I've got a drawing done up.
 Which is fun about that, is that Scott,
 he's my business partner, and he's our visionary of putting the pieces together
 on the agency side, but also what CineBody is,
 and we've got this large warehouse,
 and we started opening up the space for art shows,
 for local communities, they say, hey, come on in, do your art,
 we're not taking a rip, have fun for the community,
 and then a lot of different tattoo artists
 are also traditional artists,
 started chatting with them, learning about their industry,
 and he was like, dude, you've got all this space,
 it's built some shipping containers,
 that's basically almost like the hairstylist model for tattooists,
 and next thing you know, we've got the top six people in the state,
 and they're booked out for the next two years,
 but for clients, I could pull some strings,
 I got a little bit of leverage there.
 I might have to steal that idea,
 we've got like 6,000 square feet here,
 and we co-work half of it,
 we've got the agency in the other half,
 so similar kind of model,
 and maybe I just need to open up to tattoo artists,
 I kind of like that notion.
 I love it, people love it, people love it.
 I mean, we've got on our agency side,
 we've got some pretty traditional clients,
 we've got a couple handfuls that are global,
 in a very old school, and they get a kick out of it.
 I thought I was like, I wonder what they're going to think,
 and they're like, this is amazing,
 and they're like, hey, everybody's cool, all right, we're good.
 I love it, I love it, so, uh,
 so what, um, your role specifically with,
 with CineBody, I want to get into the software,
 and more of the specifics around video collaboration,
 and all those things, but like,
 what's kind of the day to day, you know,
 for you within the company, and how that's evolved?
 Yeah, but CineBody, our number one thing is,
 you know, we just want to, we don't want to make assumptions
 of what our clients want or what they need.
 So one of the things that allows us to be flexible
 is to have a small team on the software side,
 and by having a small team, you wear a lot of different hats.
 So, you know, I deal with, you know, talking to new clients,
 to, you know, current client relations,
 kind of just helping them identify what's best for their,
 you know, organization, when it comes to video strategies,
 to investor communications, update there,
 to, you know, sit in Scott's office,
 and spitball and ideas in the future of the product.
 So, you know, I really just float around,
 but really my primary focus is growing the business,
 and, you know, having, making sure our clients,
 or state clients create those relationships from long term,
 and so far, so good.
 So, yeah, but that's pretty much my day-to-day,
 from 7 a.m. to about 7 p.m.,
 we've got clients in 150 plus countries worldwide.
 So, my time zones are wild, and, you know,
 that's basically what I do.
 Yeah, I love it, is, you know,
 and before we get into synabody, specifically,
 and video collaboration, all those things,
 like, obviously, we have a lot of people
 that listen to our podcast, that are either starting a business,
 or kind of going through that.
 What's it been like for you kind of going through that evolution?
 I mean, obviously, the application, and the Luminati,
 and all the things you guys do is evolved,
 in a lot of ways, but are there lessons learned,
 or how's that journey been for you?
 I mean, it's a journey of emotional highs and lows,
 and the key to it is, you're going to have lows,
 you're going to have the highest of highs,
 but always stay in the middle of those,
 because you know they're going to come,
 they're going to go, and the ones that are able to really deal
 with those fluctuations,
 typically the ones that can last and push through, right?
 And, you know, and then also, I have a really good idea,
 and be passionate about it,
 and knowing that nothing comes easy.
 If you've got to work, and you've got to work harder
 than the other guy next to you,
 because I don't know how many times I've had a conversation
 with someone who's like, I had that idea,
 when it comes to cinnabody,
 and really the big difference is,
 is you've got to go get it,
 and that's what our team has been able to do.
 So, just pressure beer, work harder,
 than the person that you think is next to you,
 and also buy a book called the Lean Startup.
 It's probably 60 pages,
 but that's our Bible.
 Like anybody that comes into our organization,
 if they're a new hire, they're an intern,
 or if there's someone we're going to collaborate with business
 for hiring them to do some work for us,
 we go, hey, read this book,
 because this is how you're going to know
 what our motivations are for what we do.
 I love that, and sometimes simple is better.
 I think that's a lot of what Lean preaches.
 I haven't even read it.
 I think I need to.
 I'm going to add it to my list.
 I either listen to it or read it.
 One, now that I kind of consume,
 it's like, sometimes it's like just writing in the car,
 or whatever, but let's talk.
 Let's transition.
 Let's get into the meat.
 You know, you got to kill a fucking app,
 and software it, all those things.
 Let's get right at it.
 You guys started Synabody with a purpose in mind,
 and what it,
 but let's talk about what problem it was,
 kind of, set up to solve.
 Then, I know it's solving a lot of problems now,
 for a lot of organizations,
 but let's get into the meat of what Synabody really does and is.
 Yeah, I mean, this is a heck of a story,
 and it's real.
 Trust me on this.
 And so, as we mentioned,
 we have a video background, right?
 And it was about six years ago,
 a little over six years ago,
 that we were on set for a client,
 traditional production, you name it.
 The iPhone 6 just came out,
 and my business partner is Scott.
 He's a CEO of Scott McDonald.
 He went on set because we always do
 these little behind-the-scenes cuts
 and give it to our client day up and say,
 hey, these are our favorite moments.
 This is kind of like what we do for an agency,
 and our clients love it,
 and it's good marketing internally, whatever.
 And so, he was like,
 screw, I'm not bringing the DSLR on.
 I'm bringing my new iPhone 6,
 because it shoots 1080.
 He was hyped.
 And so, he goes on set and he starts filming.
 And at that point in time,
 you pull out your iPhone,
 you're taking a photo, right?
 There's zero videography on it, right?
 And so, what was happening is people were freezing on sets.
 You're losing that authenticity
 because they thought you were taking a photo.
 They were like, hey, are you taking a photo?
 And he's like, no, I'm video, I'm keep going.
 And so, he looks at it, he was like,
 shit, man, this thing is not really met
 for videography at this point, right?
 The ergonomics are wrong.
 You know, people don't know you're filming,
 all those different things.
 And so, another one of our partners,
 his name's Alex Bugusky's big famous ad guy,
 him and Scott, you know, go way back.
 And they set that and they're hanging out
 and he goes, man, how do we solve
 the ergonomics of this thing?
 Long story short, they started, you know,
 right down sketches on a piece of paper,
 we're in Denver.
 So, there's a lot of different engineers out here.
 And sure enough, you know, a couple of months later,
 reinvented this.
 And so, basically, models that after an old super,
 super great camera.
 And instead of loading film,
 you load your iPhone, super simple.
 And then from there, we have mirrors that bounce around.
 So, you have your viewfinder and you film 1080
 and boom, you're connected to the cloud.
 And you put it on kickstarter because we're like,
 oh, there's no reason like this.
 Next thing you know, we sold a quarter million dollars worth
 in about 10 days.
 And we go, holy shit, looks like we have a new business.
 And that's when cinema body was born.
 It was really just solving the ergonomics of the smartphone.
 And then from there, a couple of months later,
 we had the guys over at Tribe Called Quest,
 Richard, and they're like, we love these things.
 We're going to take them on tour, send us some hardware.
 We'll make sure you get video back joined.
 We looked at each other like,
 love them, but no way in hell these guys
 are going to send this video.
 We're just going to lose product.
 And at that point, we're like, what do we do?
 Part of us being able to mirror the image for the viewfinder
 is that we had to develop an app.
 And Scott was like, well, these things are connected to the world.
 Why don't we just connect it to a cloud?
 And so whatever they film, we get a copy of and then we can market it.
 And I was like, dude, if you configure that out, that's the that's the future.
 Long story short, fast forward to today.
 Cinema body, basically what it is is this is gone.
 So we have a palette we've fulfilled all of our orders.
 And then we made more orders.
 And now we're going to turn into like an art piece
 because we don't want to go into that game.
 And now what it is is it's a cloud platform paired with a mobile app.
 And it basically took everything we know with traditional production
 gave it a digital transformation.
 Where now you can literally control any connected camera,
 force orientation, frame rate resolution, instantly aggregate the footage,
 view those files and low resolution as an admin,
 pull them down for post and then boom, you've got your production workflow.
 And so that's kind of the life cycle of what we were.
 We came from figuring out how to make these more ergonomically correct
 to a global software that people around the world are using for video production
 internally and externally.
 I love it because it solved the challenge and a couple.
 I want to get into the the influence or side, you know, of, you know,
 content distribution and getting people all that.
 Because I know that's become a big part of it.
 And as a way for brands, I always loved it because
 as a, you know, as a marketing guy and work with agency brands,
 the challenge with getting user generated content was just that there wasn't an easy route
 for communication and direction of what you want from that.
 And I felt like it perfectly solved that challenge because you have two things.
 You have brands that want user generated content.
 You have content creators and fans that want to share that.
 It brought it together and solved that challenge and allowed the brands.
 Because what happens is we move towards this.
 We can have the D that the democratization of content
 without everything that has to be perfect.
 But it's still needed to have some amount of direction.
 Or it's not interesting to watch.
 And I felt like that's where synabody really connected the gap.
 Yeah, it really just allows brands and organizations to really still control the narrative
 and the lens of what's being said.
 Because brands have standards, right?
 But also allows them to tell more stories and connect with people in an authentic way.
 And really just make an easy workflow.
 And then all the magic happens in post, right?
 So you can pull those files down into any post system that you're choosing.
 And then work your magic and you've got a really great post piece.
 What's been some use cases or brands or different things that have kind of,
 whether that was three, four years ago or even now,
 that has been successful for them or some of those use cases that maybe people
 may not realize that it might be something that could, you know, ideas percolating out there.
 Yeah, I mean, one of the coolest ones, and this was like,
 it was all about the speed and the global reach.
 So one republic, you know, it's banned.
 And this is right before COVID locked down in the world last year.
 They were doing a European tour and one of their guys got COVID.
 So they locked them down, they put them in quarantine.
 So these guys are, I mean, no one knows what's going on at that time, right?
 And so they're locked in quarantine and then they just start writing, right?
 And so long story short, they wrote a great song which blew up all over the world.
 And in order to create their music video,
 they literally put out a call to action from their social media following.
 They said, hey, we want you guys to be a part of this.
 Click this link and film to be part of our music video.
 Long story short, within two weeks, they had people filming over 58 countries worldwide.
 I think they got over about 10,000 different clips and then they made their music video.
 And so, you know, it was a mix come.
 And what I also like about this is what we call.
 It's like a mixed media approach where they took traditional footage.
 It took some stock footage and they took some, you know, well shot footage.
 And then also the source through Synobody for user-directed content.
 And they made that video and it was unbelievable.
 And all the money went to charity.
 They raised about four or five million dollars within the first week.
 You know, millions and millions of views.
 And it was really rad all the way to, you know,
 appliance manufacturer.
 This is another use case where they just wanted to get insights on their products.
 Videos weren't going public.
 It wasn't meant for distribution.
 And so they have the skews of people who were buying their appliances.
 And then so what they did is they created a campaign.
 They sent an email directly out to them and said, hey,
 we want to give you an incentive to share what we think about our product, right?
 And so what they did is they had people filming on specific products.
 They wanted information on just for internal purposes.
 But because of our system and how great these freaking cell phones are now,
 they were able to get really great footage and then it turned into a social campaign
 of people talking about their products.
 So they hit it on two sides.
 A, we got to get insights from our actual customers on what's going on.
 Now the footage was actually good enough where they were able to put it out for social distribution,
 which was pretty rad. So I mean, it's across the board.
 I always love that integration of the app and the online experience because
 you know, with the product, you guys within the application,
 you know, someone can download the the app.
 They can go into the campaign.
 It either, you know, gives them information on the campaign and then it directs them
 on what types of shots or, you know, if it's loose, then just what kind of footage
 they're looking for, right?
 And then they can literally, if you're wanting it all vertical or all whatever,
 you can have it changed, you know, you're almost controlling their camera for them.
 And then, you know, with the way that it uploads into the online system for the client side,
 I'm selling your product for you here by the way.
 But I was always, I've always been, you know, the Cinnabody fan, you know.
 So I was like, that integration of all those things was always very user friendly
 with what to do and how to do it.
 But the app and the online, you know, the web-based application.
 Yeah, now, and then, and you know, the other thing, you know, because of COVID, it's always
 one of these things where it's like, it ain't don't fix it if it ain't broke.
 Right.
 That's what video production is.
 Like, I mean, we're a core agency just for video and it's forced a lot of people,
 a, like you mentioned before, it's like quality, it doesn't have to be as polished anymore.
 But also, it's like, you're still got to keep feeding this engine that we've created
 the digital space.
 So all these different social media places, all these different places for videos to live,
 that need didn't stop because video stopped being created, right?
 Yeah.
 And what we're seeing now is that, you know, new use cases, new things that are being filmed
 through this workflow from like, you know, a Netflix documentary all the way down to, you know,
 just internal calm stuff.
 And it's pretty interesting.
 But what really, you know, Cinnabody is that we're not taking the power away from the
 creator.
 And that's really the key to us.
 We are giving them a tool because social media has done a really great job over the
 last 15 years of teaching people what, how to create content, especially video and photo.
 We're just getting the framework.
 We're taking away the hard part of, you know, frame rate resolution, you know,
 orientation, whatever it might be, and then just let them do what they need to do.
 And that's why it's really been widely adopted is that we're not trying to be like,
 hey, we need to do your, your contrast.
 We need to, we need to do like all this crazy stuff from a directorial point of view,
 because that's the old way.
 The new way is, hey, give the people the tool, let them create, because people are creative,
 and then take those files and then do what you need to do.
 So that's pretty exciting.
 I know you guys have evolved now where it's not only the smartphone, but I think you guys
 are developing some integrations with Sony and others like with, you know, raw footage from
 professional cameras, if there's a more professional crew and, you know, maybe having a central hub
 for creative or direction, but then allowing even, you know, pro footage or things like that
 to be uploaded and integrated as a workflows.
 That right?
 Yeah, I mean, that's the future, right?
 So there's two worlds melding, like, like I'll go back to our original iPhone 6.
 Look at that camera, guys.
 Now this is the newest iPhone 12 Pro, right?
 Big difference, but what we're seeing is, is that I think we,
 there's two worlds that are going to collide.
 This thing's going to continue to get better and better and better and more capable.
 Yeah.
 Also, pro cameras need to figure out how to get connected and get smart, right?
 And so, you know, like you mentioned, so many and things like that,
 they're doing really innovative stuff through smartphone technology to allow pro cameras to be smart.
 And so yeah, that's a moving target that we're focusing on is like, okay, cool, you know,
 with 5G rolling out higher network capabilities.
 I mean, I think from our networks right now, 5G is 100 times faster.
 And through our system, we can aggregate a 10 gig file in like five minutes
 times that 100 times, I mean, it's seconds, right?
 So it changes the world.
 So now you get larger files.
 And so when that does happen, you know, we really want to be the solution
 to allow any connected camera, pro camera, smartphone camera, whatever camera
 and have this workflow directly into an editorial solution.
 And that's really our moving target is A, we're going to keep leaning on this,
 but B, when the networks allow larger file sizes and then also pro cameras to be smart and
 connected, we're going to be there no more hard drives, no more waste of time.
 And everything's going to be in a cloud.
 You might not even have to download a render in the future.
 Like it's going to be fast.
 And so we really want to focus on that front end of the workflow of taking the file from
 a camera and to that post environment in the most efficient way, which then leaves the time
 saving, cost saving and allows more stories to keep feeding this world that we have
 with social media and digital, you know, placements.
 Yeah, having an own an agency that produces a lot of video as well.
 It's like the render time and everything else is like, can we get, can we get that time back?
 I mean, I mean, and I don't blame them because when we're working with vendors,
 I'm always trying to figure out how can we go faster and cheaper, right?
 Yeah.
 Same thing with our clients.
 It's like, hey, we need more video, we need a cheaper, we need it faster.
 And so, I mean, we all want the same thing from an execution side to a client side.
 And really, you know, the world's technology is going to allow that to happen in the future.
 And we see the right and on the wall, so it's pretty exciting.
 What's the, if there is, I mean, you've certainly probably had competitors come
 and do what I'm going to bring them up per say, but is there a distinction or something you
 guys tip lean your hat on?
 Maybe it, I mean, you've patented several flows of this and all those things and maybe that alone
 makes it stand out.
 But there are, there's some key distinctions for synabody over players that have come into the space.
 Yeah, so kind of helping on what I teased earlier is that they don't want to allow the,
 the filmer to, to be creative, right?
 They still want that directorial control and they limit what you can do.
 So that's one aspect is that, you know, they really try to micromanage it.
 And then other than that, a lot of people are entering the space, but the one thing that they
 don't do is that they can't control orientation, frame rate, resolution.
 That's our, our patents.
 We were way early on this six years ago and thinking about this type of workflow in the future.
 And so, you know, you know, a part of our startup is having a good idea and getting lucky a little
 bit. And so we were positioned really early on. And so, yeah, most other people that are in this
 space, it's more so like here's your shop list, film it, upload it manually, and then, you know,
 all the frame rates, resolutions, orientations don't match. It looks like user generated content.
 And, you know, there's a value for that, but they're also like five times, 10 times more expensive
 than our software subscription, too. So really, to sum it up is they don't really control that we do.
 And then they don't allow the creator to be free really.
 Has the, what do you feel like is, you know, as far as the social, like we've talked about it,
 I mean, we've seen the rise of TikTok. We've seen, you know, just the importance of video
 and the evolution of video coming, 5G is going to change that. Like you said, with speeds and feeds
 at all those things. But I mean, how has that, you guys were so well positioned, like you said,
 with where you started from and the position. But, you know, what are you guys seeing,
 as far as your boat, maybe with clients with Illuminati, or with CineBody,
 as far as like just that evolution of video production?
 Yeah, I mean, it's definitely widened, right? I mean, days of, you know, I mean, not too long ago,
 I mean, pretty much a brand hang their head on their video budget for one or two pieces for
 the full year. And high five after it then be there and go, shit, was that worth it or not?
 And that's always kind of what they felt with video. It's like, okay, we've got to have some kind
 of budget for it, but really what's the strategy and really with what's, you know, social media has
 been able to do is allow them to work backwards a little bit more. So it's like, it's not just broadcasts
 where it's consumed. Now you have all these different verticals. And with that, you know, I would
 say three years ago, you know, we would see brands go, cool, they're still thinking the same way.
 Let's do our three or four spots, but let's do a bunch of cut downs now. Let's cut it down,
 let's punch it in. And so now we're touching all these different verticals. But the problem with
 that is, is that, you know, consumers are smart. They go, okay, I saw the same thing on broadcast.
 Now I'm seeing it on Instagram. Now I'm seeing it on Facebook. And it's the same shit. And so
 fast forward to today. Now you're starting to see a little bit more complexity in their video strategy
 going, cool, here's our broadcast depending on the size of the brand. And then now we're doing a
 piece here. We're doing a piece here. We're doing a piece here. And it could have all the same
 but they're filmed originally for those for those distribution points, right? And so you're starting
 to see that breakdown, which then allows those consumers to have different journeys and really
 starting to be like, wow, I'm coming to the spread not only for their products or whatever they're
 trying to sell me, but also they're creating really kick ass content. It's entertaining, right?
 And that's really what I see the evolution of traditional production through a hybrid approach
 leveraging new technologies to really allow more stories to be told.
 I think you nailed it. And I think the key word is there is you got as brands and as marketers,
 you have to have a video strategy. It's it's not it's I think it's it's even hard. We work with a lot
 of brands that should know better or should know this, but like they do, even though I think we're
 we've slowly but surely moved away from I think a lot of the brands that are still alive
 realize that TV spot can't be the Facebook video. Most of them have gotten there,
 but they still think of video as attacked a tactic or something like that when it needs to be
 thought of more holistically and with strategic a strategic mindset depending on the medium.
 And they it's that's not just to make something that should be simple complex. It's to acknowledge
 the complexity of the layers of the channels that all of these places where video is going and
 being consumed. We've been audiences with different styles and different ones, even though it's
 social, it's they're all different. They're all different and and what resonates is different and
 you know just make it for those verticals like you know, create your strategy and look at tools to
 make it happen so you're not breaking the bank. That's the key because it's always this budget and
 budget and time is the biggest pull in the video industry. Oh yeah. I'm in money.
 Something's changed but something's done. The importance of this day.
 When you guys are talking with either brands or agencies or whoever, I mean I'm sure you're
 dealing with both fairly regularly. What tips or recommendations do you give them in helping them
 either use CineBody or developing video strategy? How involved do you guys get in some of those
 discussions or I mean the use cases is gotten pretty well defined. It always was in my mind but
 I think now everyone kind of sees it. But how involved do you guys get in that and are there certain
 you know strategies or things that you guys recommend to them?
 Yeah I mean so a little bit more evolution on our product is that when we first launched it and
 you can adhere to this because you're a first adopter is that we really don't even know how the
 clients are going to use it right where it's like oh let's we don't want to make an assumptions
 part of that means startup mentality. Let's just see what they do in the marketplace and so part of
 that we're just here's a tool. Now we just want to get feedback from you and what we saw as people
 you know they would be like okay cool I'm doing it for this reason this is why I'm doing it.
 But what we saw as client A was doing that client B all the way down the line but all of those
 different applications were different and we're like oh this is kind of a really universal for
 all the video internally externally market research you name it. And so what we did is we shifted
 about two years ago and we created a new position here called a strategic video producer and these
 people were school in our agency so they understand video production strategy. They were in you know
 100 plus people set things like that running in that chaos and then we moved them over and they're
 experts in the workflow so they're assigned to each one of our accounts now and that their job
 is to talk with them identify okay what are you trying to create and let's work backwards to create
 a solution to help execute that and then from there what we've done is we've amassed that we call
 our knowledge base where we're taking all the great things and different strategies that our
 clients are using globally and with their permission we brought it into our knowledge base where now
 it's a resource for all of our current clients and so they can go in here and be like okay internal
 columns what's this client doing boom okay great market research boom testimonials and then we have
 templates we have business cases we have it all there so really it all depends on the client
 what they're trying to do and then once they're in you know basically our community
 they're able to expand their video strategies by learning from other you know people within
 the industries or you know that are that are solving issues for their own organization so
 it's been really cool to see that it's been fun to kind of be you know over the shoulder
 on some really great stuff and sand some cool innovation with our own product that we didn't
 have no idea that it was going to be used that way right I love that the uh but that's also you
 know part of like you know again that create that knowledge base and community and all those
 things that and you know that's probably been interesting you know as much as anything especially
 when you get to watch the evolution of your own product you know through the hands of the users I
 know that's that's probably been a lot of fun yeah I mean I get involved props to I'll say Scott
 McDonald again he's the CEO of the business my business partner he's been able to throttle it
 and really pulse you know where how to maneuver the technology new releases like this guy's
 got a whiteboard in his office that he's got two and a half more years of features and updates
 but we can only release certain points because you know it's just like this phone I'll bring it up
 again to this phone the settings of this one compared to the settings and that if I were to
 got this six years ago my mind would have been blown so it's the same thing you know just adding
 at the right time releasing features and then just really just feeling the marketplace and what I
 clients are looking for and eating so it's been pretty cool to see him be able to navigate that
 I know we didn't have this on the outline but are there any roadmap features or anything that we
 can tease or anything that you're excited about that you can mention yeah yeah yeah yeah yeah yeah so
 I don't know if I can mention or not but I'm pretty excited about it so you know this thing
 has got several different lenses so it'll be two things that Scott's working on okay so being able
 to record one lens but capturing the multiple different lenses so now once you get that
 aggregated there would be a drop down you go okay I want my wide I want my all the different lenses
 so you have as an admin you have different choices from just the same shot so you can get yourself
 feet you can get all those perspectives filming at one time all frames are unison orientations there
 and then you can just pick and choose which which which lens you want to use for Pulse which is
 so really innovative there and then also being able to shoot and rock so that's a flat format
 which then you can pull it and color correct it so now let's say you know you you're you're
 you're you know trying to engage with a whole stadium of football you know at you know let's say
 dimma broncos whatever right and they go great I want to capture the perspective of 64 thousand
 people at the same time well they film it through cinnabody it all aggregates and then they're
 going through post where you can have different lighting you can have different angles you're
 going to have a lot of different things because of all different devices well as an admin in the
 future you'll be able to hit a button that says log it all comes in flat looks normal for your
 filmer and then you can build your edit and then color correct it so it's all unison all the colors
 match and everything that's going to bring the whole another level of quality what our clients
 are looking for so there's a little bit of things there and then some other really cool stuff
 I know I can't talk about those are cool though I like that especially you choosing what
 lends and everything you can use and then the I from a production flow I do see the flat
 nature of of being able to bring everything in to color correct exactly the same that could be a
 challenge when you're dealing with multiple cameras and settings and all of those things it seems
 like it's always changing but that's awesome man well I do we got you got time for one segment
 a little ratter fat force cool yeah all right one word from me and you know you could say ratter
 fat or you can even add context there's really no rules and we even allow I'm allowing and I'll
 talk into another one our creative guys you said when you could have rad fat or bad I'm like okay
 so we'll throw that out there you'll be the first to test rad fat or bad all right I'm going to go
 right down the the line here the first one's going to be and I think we're kind of past the point
 but I still feel like it's enough you know some people listening don't don't maybe interact with
 as much as I should tick tock rad fat or bad red rad oh yeah reason wise because they're they're
 trusting people to be great creators and that's really the future and that's really what we saw
 what somebody's give it to them let them create and you're going to be surprised and that's what
 we're saying so rad love it and trying to closely follow behind instagram reels
 rad in a sense from instagram aka facebook for saying holy shit what tick tock is doing is
 rad so let's create our own product keep that in engagement so rad from a business point of
 view sad to be late to the game hey what that one in there too hey glad rad fat sad see I think
 this is a great segment because there's so many things that rad Ryan was rad you know how about
 the joker Nikola joker I had to go there with it being differ guy you know I've been here for 12
 years I grew up with Falcons and Hawks fam but I think you get adopted at some point so love the
 Broncos love all the Denver sports teams I live downtown to get to go with all the games when
 we could and yeah he's rad it's good to do yeah the Olympics I would say a mix of all of it
 I mean I mean are you normally been an Olympic guy I mean it's like I mean I've always been like
 I'm very patriotic like I love our country I love all that stuff and you know I always you know
 you can't help get tearful when you see someone work their whole life get a medal for their country
 and be proud I love it but I don't know I don't want to get into that climate but this year just
 feels weird I know a great thank you I think you said it all right there and lastly
 and no tea in you up at all here at all you know but hey I like take care of my guests 5G LTE
 raddest ever I can't wait for six or whatever is next down the line every every every
 wireless iteration that's more speed is good for the city body people I think the only the only
 thing about that is not rad I guess it's a the marketing ploy that they have done with 5G like
 I'm we're waiting man we're waiting I know you guys could do it let it go let it go yeah that is
 I agree completely it's like they've been talking about it for two years now it's kind of
 sort of getting out there and like I'll get on my phone and do 4G versus 5G and it's like 10
 mag maybe difference and sometimes the 5G slower than the 4G if you've done that test
 I want the hundred times yeah marketing sad the promise is is rad
 yeah well I really enjoyed this toddler I know we could talk forever about different things you
 know how big a fan I am of yours and everything's in a body and I've been like brainstorming ways
 I'm actually we do a brainstorm every week and I'm just gonna like next week go all right I'm
 gonna bring because a lot of my team I've mentioned it a little bit we're gonna find ways to
 get this back in the game I definitely see it as far as like us like expanding like
 into other cities with working with like professional shooters and the workflow of our video flow
 I know that's because we're using drives and everything's now on it's like every issue you talked
 about like we have you know so I look at work to it yeah and you know use me as a resource man
 you know you always come call me we can split all ideas and you know kind of see where it fits
 love that I love it and I will the let's talk about where everybody can find all things
 Tyler Webb CineBody Illuminati you know let's work here right keep up with everything
 yeah so CineBody.com easiest resource period everything's in there you got our how works videos
 you can get a full workflow kind of our concept behind it there's even a little video at the bottom
 you scroll down of like words from Scott you know the the mastermind behind it's really great
 resource to see how we're positioned into the future and then Illuminati our agency just check
 out Illuminati.com so L-U-M-E-N-T-A-T-I sorry.com and just check it out you'll see what we do there
 and then you'll see our tattoo studio and all that fun stuff get a teacher if you want we sold
 $15,000 with the t-shirts last month which is crazy for production agency creating a culture it's
 fun and then you know hit me up on linked if you got questions or shoot me an email Tyler at
 CineBody.com I'm happy to chat all is good. Cool it's always what I loved about the company and you
 how approachable you are even with the technology and everything is and I can attest that they've
 got their shit together and you need to check them out. Hey guys we really appreciate Tyler Webb
 for coming on you know where to find us we're at theradcast.com you can search all this content.
 Search for CineBody you'll find all the highlights from this episode search for anything and
 everything it's all at theradcast.com you know where to find me I'm verifying all the platforms
 at Ryan Offert we'll see you next time on the radcast