Jim Kwik: How to Train Your Brain to Learn Anything Faster

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Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

 

 

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews brain coach Jim Kwik, author of "Limitless." Jim shares practical strategies for boosting cognitive performance, learning more effectively, and cultivating a powerful mindset. He introduces the concept of "brain animals"—unique brain types that shape how we learn, communicate, and succeed. Listeners learn actionable tips to improve focus, motivation, and memory, as well as the importance of positive self-talk. The conversation offers valuable tools for personal growth, business, and relationships, empowering listeners to unlock their brain’s full potential.

TAKEAWAYS
  • The importance of self-talk and its impact on cognitive performance.
  • Understanding and optimizing mindset for personal and professional success.
  • The concept of "meta-learning" and the need to learn how to learn.
  • Introduction of the "brain animal" concept to identify dominant brain traits.
  • Description of the four brain animals: Cheetahs, Owls, Dolphins, and Elephants, each with unique traits and learning styles.
  • Strategies for applying brain animal insights in personal and professional contexts.
  • The significance of focus as a superpower in a distracted world.
  • The relationship between knowledge, action, and personal empowerment.
  • Jim Kwik's mission to help others overcome cognitive challenges and self-doubt.
  • Resources for further learning, including brain nutrition and the "Limitless" book.

 

2025-12-16 18 min Transcript

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Transcript

 Tired of feeling overwhelmed by information, struggling to focus, or forgetting key details
 that could unlock your next level of success, today we sit down with the world's number
 one brain coach, Jim Quick, author of the global bestseller, Limitless, who breaks down
 the exact mindset, motivation, and methods you need to supercharge your cognitive performance.
 This is the owner's manual for your mind, covering everything from finding your brain
 animal to fighting digital distractions. So get ready to learn faster, earn more, and
 completely transform how you operate. It all starts right about now.
 Your brain is like this incredible supercomputer and your self-talk is a program that will
 run. So if you tell yourself, I'm not good at remembering names. You won't remember
 the name of the next person you meet because you program your computer not to. People
 truly understood how powerful their mind is. They wouldn't say or think something they
 didn't want to be true. And that's not to say you've negative thought ruins your life
 anymore than eating a doughnut ruin your life. But if you eat that doughnut 30 times
 a day, every single day, there are definitely consequences, same thing with our thoughts.
 This is right about now with Ryan Alford, a Radcast Network production. We are the number
 one business show on the planet with over one million downloads a month. Taking the
 BS out of business for over six years in over 400 episodes. You ready to start snapping
 next and cash and checks? Well, it starts right about now.
 What's up guys? Welcome to right about now. I'm Ryan Alford your host Neuroscience is
 kind of on my mind. I'm fascinated by what it takes to learn and how the brain works.
 We got to go to the expert. And that's Jim Quick. He's the author of Limitless and
 just a brain badass. That's what I'll call you Jim. What's up? Thanks Ryan. I appreciate
 it. Thanks everyone is tuning into this brain upgrade conversation.
 How are we going to learn more about the brain? How we learn better? I've got four boys
 and they're young and they're growing up. I see the homework they're doing that I did
 myself 40 years ago. And I'm like, these guys should have mandated reading of Limitless.
 So what do we have to do to make that happen? Limitless is really an owner's manual for
 your brain. Your brain is your number one wealth building outside. Everyone is listening.
 Nobody is paid. It's not like it was hundreds of years ago where our volume in society was
 our brute strength. Today it's our brain strength. It's not just no longer your muscle
 power. It's important to have, but it's also your mind power and the fast you can learn,
 the fast you can earn. His knowledge says only power. It's knowledge is profit. That's
 interesting in school. They teach you what to learn math, history, science, but there's
 zero classes on how to learn. And I really feel like that's the thing that's missing.
 You talk about your children. They're learning things that may or may not be that relevant,
 but certainly what is very relevant is learning how to focus, learning how to concentrate,
 learning how to think, learning how to understand, learning how to solve problems, learning
 how to get in flow states and master your habits, learning how to remember things. You
 can do all those things, then everything in your life gets easier. You can learn faster.
 You can apply that towards money, marketing, management, martial arts, music, and everything
 gets easier. It's the ultimate skill to have that's an area called meta learning, the
 science of learning how to learn. And learning could be fun. Something that could be easier.
 People are working way too hard, learn to study, to memorize a speech they have to give
 an on stage or video sales video or script and remembering names or they buy books and
 they sit on their shelf on red and become shelf help, not self help. There's a huge opportunity
 here for people to upgrade their number one wealth and the technology, which is your brain.
 And that's the nature of my work. If you can master yourself, you can master anything.
 We're such complex people. We externalize so many things. It's like, how do I master
 these things around me? We try to control when we need to focus more internally external
 worlds as a reflection of our internal world and no doubt. There's a version of our self
 that's patiently waiting. The goal is we show up every single day until we're introduced
 to that person. I feel like we're happiest when we make progress. The middleist is not
 about being perfect. It's just about advancing and progressing and you control the controllables.
 You create a four minute test that's in the book. Tell us online and I can tell you,
 you're brain animal and when you understand it, it opens up whole new world of possibility
 and potential. It's interesting. People can take the test at mybrainanimal.com. People can
 go through it and they can post it online. They can tag us both. So we can see what the
 dominant animal is in your community. Remember this word code, the C are your cheetahs.
 And if you're a cheetah, your dominant trait is action. These are individuals that adapt
 extremely quickly. They thrive in fast-paced environments. They have strong intuition.
 They implement and they act. It's just like the second nature to them. The O are your
 owls and their dominant trait is logic. So these are people love data. They love facts.
 They love figures, formulas. They're very logical and rational. Even think about a cheetah
 would learn differently, but they also buy differently than an owl who needs evidence,
 who needs, who wants case studies. The D in code are your dolphins and your dolphins,
 their dominant trait are creativity. Giving incredible imagination. They're great problem
 solvers. They are often entrepreneurs that could see, they have a vision of their brand
 or their business that maybe other people can yet catch up with. And they don't see
 it yet. They're very passionate about mind it. They're great with pattern recognition.
 And then finally, the E are your elephants and your elephants. Their primary dominant trait
 is empathy. These are people who are very compassionate. They are people people. The interpersonal
 skills are very strong. They have a lot of empathy. So they care. They want people to feel
 seen. They want people to feel heard. They use inclusive language instead of me and I. They'll
 use more words like we and us. And it's interesting because these four brain types, they learn
 differently. It's kind of like if somebody's listening in their, remember a time where they
 didn't get something for somebody's and they're frustrated. Maybe the way the teacher teaches
 is different the way that you learn. And like their brain type is different than your brain type
 and you're like two ships in the night. You pass each other and there's no connection. You
 don't even recognize the other ones there. Everybody has a dominant brain type. It could change
 over time. But just like if you're right handed, it doesn't mean you don't use your left hand.
 It doesn't mean you're not strong in other areas, but you have a certain trait that is dominant
 and make your life easier. We had our team take this assessment and we're making it free for
 your audience. So it's again, mybrainanimal.com. You know, they'll get prescriptions on how to
 read faster, improve their memory, give speeches without notes, but also how to self and how to be
 able to market, how to be able to parent because that's all brain type. Everything's coming from
 this control center between our ears. For example, our team took it in 100% of our customer service
 team, our elephants. Like we didn't even hire for that. But when you know what your strength is,
 you're going to look for places where you're in your element, right? The role is in responsibilities
 that that go to your passions and your power. And our customer service team are elephants wide
 because they have high empathy. They want people to feel seen and heard. Their success is based on
 our student success. There are community builders. They pull people together. Our CFO is extreme
 owl. Loves the numbers. Loves the data. My business partner, our CEO, she's a dolphin. She's
 our visionary that's holding the vision constant. Once you understand how people's brains are,
 you would sell to these different brain types different. You would coach them differently. You
 would market to them differently. You would even relate and relate personal relationships
 differently because it's kind of like love languages. You know, love languages. I was thinking
 that same thing. Jim, I was going to think about my wife and I communicating. This would work for
 our communication probably too. So much so because in love languages, we tend to express a lot of
 the way we prefer to receive it. But two people could be, you know, have different types and then
 miss each other even though they sincerely love each other. Even in communication style, you'll
 see Cheetos are direct and they're decisive. They try to get straight to the point. Their speeches
 concise. They focus on action. They dislike beating around the bush because it just takes time.
 Owls communicate differently. They prefer details. They prefer logical sequence of presentation of
 facts and figures and data. They're just more rational that way. Dolphins would communicate
 differently. They'll be more expressive. They would often speak about the bigger picture, about
 future plans, about innovative ideas. They're very passionate and excited about possibility. And
 your elephants, their communication is keen on understanding. Understanding and validating the
 feelings and perspectives of others. They're more patient. They take the time to listen. But even when
 you think about from a sales situation, you have to tread tremendous success as a business marketing
 podcast also. If you're selling to a cheetah, they appreciate directness. They appreciate value
 efficiency. Skip the small tuck. Present the key benefits demonstrated how the product service
 can give them media results. But for an owl, they're different. They respect evidence. They
 appreciate well-researched presentation, statistics, case studies. Be prepared to answer in-depth
 questions, give them time to ponder over their decisions. And dolphins who are selling to them
 speak to their visions. Show them how your offering fits into a larger picture or how could
 pave a way to future innovations, engage them in possibility of big ideas. And if you're selling
 to an elephant, yes, vision is good and data is good. But the relationship is paramount for an
 elephant. So the value relationship, they value trust. You want to spend time understanding their
 needs, demonstrate, you generally care about their success. And that you're going to be there
 post-sale. And so there's different ways. But if I point and bring this up,
 as once you understand how your brain works, you could work your brain. Then you could personalize
 it. It's interesting. You had Texas to your team, Texas to your family, your spouse. It takes
 a judgment out of also because it explains their behavior a lot based on their brain type. And then
 also it takes a self-judgment off of ourselves in terms of recognizing where we're strong and the
 traits that we have or lack. What Jim just broke down for you there,
 isn't just so you know yourself, which is super important. It's so you how you know how to apply
 yourself against different types to lead to the activities and the actions that you want to happen.
 And that's real value, Jim. I really appreciate that breakdown. And I was sitting there going,
 so here's my problem. I was sitting there listening to you talk and I go, damn, if a cheat in a dolphin
 had a baby, I'm it. And I'm not sure which one I am. I know I'm creative probably more than
 anything. I'm not high pay. I'm definitely more creative. Focused is a super power nowadays. We need
 to be able to generate focus and concentrate to get things done. Bichita would prefer short
 bursts of focus. They use techniques that we teach in limitless like the Pomodaro technique,
 where you focus for 25 to 45 minutes. With intensely for short periods and you follow it,
 then you do a little brain break. But this would this would align with Bichita's fast-paced
 nature. They could also during these brain breaks incorporate some kind of physical movement
 because they get all restless sitting all the time before and after a focus session. They help
 them to focus a cheetah with clear goals. Jim, she has worked best when they have a clear target
 and a destination. So setting specific achievable goals are very strong for them. But owls,
 they work a little different. You can enhance their focus. I like something simple like organizing
 their workspace, minimizing clutter, having a structure plan for meetings and tasks,
 breaking things down into bite-sized bits. To keep their maintain their focus,
 to prevent overwhelm, seem scheduling deep work sessions. A dolphin's different. With our dolphins,
 we have the mind-mapping things. Things which is a visual note taking, making way that they
 could see the whole picture. We give them creative breaks to help them reinvigorate, to prevent burnout.
 We have a variety of tasks because dolphins can lose focus if they get bored. Elephants are different.
 Elephants, it's all about their focus comes from other people. So working in teams or groups can
 help dolphins stay focused and stay on task. They draw energy from social interactions. They love
 maybe even having some benefit from constant consistent routines that involve regular breaks and
 time for them to connect with themselves and reflect and have empathy and all that. This is one of
 my favorite quotes from the book. I'm going to jump right into it. Knowledge is power. That's line
 number four. New belief. Knowledge has to be acted on. Knowledge combined with action equals power.
 Your brain is like this incredible supercomputer and your self-talk is a program that will run.
 So if you tell yourself, I'm not good at remembering names. You won't remember the name of the
 next person you meet because you program your computer not to. People truly understood how powerful
 their mind is. They wouldn't say or think something they didn't want to be true. And that's not
 to say you have negative thought in ruins your life anymore than needing a doughnut ruin your life.
 But if you eat that doughnut 30 times a day every single day, there are definitely consequences.
 Same thing with their thoughts. When I go to events and speak, I'll do it. There's time. I'll do
 these demonstrations. I'll say there's 5,000 people in audience who pass around the microphone and
 100 people introduce themselves and I'll memorize all their names. Arthur give me, we'll put a white
 port on the stage and they'll write down 100 words, numbers, or whatever I'll memorize it. But I
 always tell people, I don't do this to impress you. I do this to express to you what's possible
 because the truth is every single one of your listeners, they could do that too. Regardless of their age
 or their background and education level, financial situation, gender, history, IQ, we just weren't taught.
 On this mission for the past 32 years, I grew up with learning challenges,
 I had dramatic brain injury when I was 5. I had migraines every day. I thought it was normal,
 I would have balanced issues. I would be very awkward. I would, it took me three years
 long to learn how to read. I had no special education. When I was 9, I was slowing down the class.
 I mean, he's pretty harshly. The teacher came to my defense and from the whole class point to me
 said, leave that kid alone. That's the boy with the broken brain. But that label became my limit.
 So talk about mindset. Every single time I did badly in school, I would say, oh, because I had
 the broken brain. Every time I was in pick for sports, I was a guy of the broken brain. So that was
 my mindset. And it's really hard to achieve anything beyond what you believe is possible. Especially
 your belief about yourself. At the same time, when I was going through my challenges, when I was
 seven, I lost my grandmother, the Alzheimer's. It's heartbreaking to anyone to ever experience a
 family member having dementia. You know, I went especially when I was 5. She would call me by my
 father's name. She would repeat something. She just said 30 seconds ago. So we donated all the
 proceeds to limitless. In the first couple of years, we sold a million copies of the book,
 40 different languages. We donated all to charity. And we built schools in Ghana, Guatemala,
 Kenya, Alzheimer's research, you know, memory of my grandmother. But I bring this up because I think
 I was a philosophy. You learned to earn, to return, to be able to be able to give and have that
 impact. That being said, I will do this tirelessly. And I'll do this in front of the audiences,
 even though I'm very introverted. My superpower growing up as a kid was being invisible because I
 never knew the answers. Again, I was always being picked on. So I always slump down, try to take up
 less space because I don't want to be seen, sit by the tall kid in class or sit all the way in the
 back. It might be too big as challenges we're learning and public speaking because I never knew
 anything. But the universe has a sense of humor because what I do every day is I pull speak in
 this thing called learning. Just a reminder to everybody that our challenges lead to change,
 that our struggles give us strength. I don't know one strong person that had an easy life. I just
 don't. My thing is I believe that we are the pilot of our minds. We don't want to be the
 passenger. I just want to show people really what they're capable of because I had so much struggles.
 I've learned some things to compensate and I feel a more obligation to share with people because
 shame on me, if other people are struggling with lack of focus, lack of motivation, lack of
 belief in themselves, just forgetfulness, all the things that we help brain fog, all the things
 I was struggling with for most of my life. It's from his book, it's not his quote, it's under
 thinking. We can't solve problems by using the same kind of thinking we used when we created
 them. And so if you want to change, you got to take action on what Jim talked about today.
 And if you really want to take action, you need to get this book limitless. I've got it. I've
 skimmed through it and read it. I did my speed reading that I learned from Jim. I'm learning a lot.
 Jim, I can't thank you enough for your time and your gifts. Working everyone keep up and
 learn more about everything you're doing. Go to brainnutrition.com and get our guide, the 30 different
 ingredients that have you, human studies that will enhance your focus, your memory. My brain
 animal is probably the most exciting revelation we've made a personal learner. It's a free test.
 If you're a community, it takes four minutes. Text it to your friends and family members,
 see what brain animal they are. It'll definitely engage some mainstream conversation. You also get
 reports from me on how to sell and market and learn and read faster based on your brain animal.
 So that's at mybrainanimal.com. You get the book anywhere at BooksterSold. Limitlessbook.com is
 probably the easiest place we have links. Just connect on social media. I would love everybody to
 make me take a snapshot of wherever they're consuming this right now and tag Ryan, tag myself.
 So we get to see and share one thing you're going to do for a better brain because I think when
 you share it, you get to learn it twice. It's called the explanation effect. When you learn
 something with detention of teaching somebody else here and learn it so much better. So if you post
 like the one nugget that you got out of this to your fans, your followers, your family, your friends,
 then you get to be able to learn, earn and return because I feel like that's what we do.
 Like how to become limitless in a limited world. Jim, I really appreciate you coming on and
 we'll have all of that information in the show notes. You need to find us folks. Ryan is right.com.
 We'll have the show notes, the links to these things and let's go find out what animal you are, baby.
 You gotta know how you gotta how you learn. When you know how you learn, you can apply that to how
 you learn and grow with others. Thank you so much, Jim. Thanks, buddy. We'll see you guys next time.
 I'll write about now. This has been right about now with Ryan Alford, a Radcast Network production.
 Visit RyanisRake.com for full audio and video versions of the show,
 or to inquire about sponsorship opportunities. Thanks for listening.

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