Andy Dane Carter: Life, Business, and Real Estate
On this episode of The Radical Company Podcast, Ryan sits down with Andy Dane Carter.
Andy is a business author, real estate expert, investment strategist, and entrepreneurial coach with a passion to help people succeed to their highest potential. In this episode you will gain insights about Andy and his background. Learning why Andy believes real-estate is an essential investment built for everyone.
Check out this episode, and connect with Andy Dane Carter:
Podcast: The Andy Dane Carter Show
IG: @andydanecarter
Website: andydanecarter.com
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Transcript
Hey guys, super excited about today's podcast episode. I sat down with Andy Dane Carter and we talked all things real estate development a lot of really exciting topics Andy is a beast in the real estate field. He gives a lot of great tips for how to get started ways to build wealth. His unlock now program is really fire in a bottle for how to get started in real estate and how to really build wealth doing things that you may not know a lot about. Andy will guide you super proud to sit down with Andy and I know you'll enjoy today's episode. Well, Andy really appreciate you coming on this show today joined by Andy Dane Carter, writer, marketer, real estate pro. Andy just really really appreciate you having on the podcast. 100% guys, thanks for having me, super honored. So Andy, a lot of places want to go today but you know every time you know you're out there you get one of the top business podcasts going. I'm sure a lot of our audience is probably heard your name coming down with Rainbow Hustle, a lot of you know people that listen or you know in the southeast but maybe let's just start to get that Cliffs Notes version of kind of your background you know in what you're doing today. Sure, so I'm from Long Beach, California. I was raised super poor, my parents divorced when I was four years old so I was you know raised by a single mom, I have a little brother and I had to grow up really fast and from a very young age you know there was some stuff where I was like I'm either going to have to figure this out of my own or it's not going to happen. So fast forward to 12 years old my life took a very huge shift when I moved from the wrong side of the tracks in Long Beach to a very wealthy neighborhood so I could go to a better school. Well what I wasn't anticipating were all these rich kids that had everything and it was great because I got to see what was possible but at the same time there was there wasn't a glimmer of that life there was in mind so and there was a wetsuit I've told the story a million times but it really changed my life. There was a wetsuit in the surf shop and I was with three of my buddies and we walked in I'm like oh this is gray you know this is the new blah blah blah then I'm looking at this thing like it's the holy grail and their parents went back that afternoon right after baseball and bought them each that wetsuit it was like 480 bucks which was thousands to me back then and I was like well I want that so I literally went around all the businesses that I could go to and they all turned me down except for one it's I wanted to work and it was a silk screenshot and the silk screenshot said we'll leave you 20 bucks a day if you come in here for a few hours and clean all these screens with chemicals and paint and all this crap in the back room so I did and every day I walked my 20 dollars back to that surf shop and gave it to the gardens that I'll see you tomorrow and after I like finally paid this thing off he gave me the wetsuit and I balled the whole way home and I was just I was so filled with joy and pride and I was just like I don't need anybody like I can do this I can I can do whatever I want I had that like very unique like childlike mind of like I can do anything and it was great because it sent me on this trajectory of like I can do whatever I want and then from there I was hooked I'm like I want to work so and I was a crazy athlete to play at every sport so all I did was go to school and work that was it and I went to go work at 31 flavors scoop a nice cream and then I go to actually try to get this job of this huge sports bar this huge sports bar was right next to this college so I was there I was trying to become a bus boy well I was there with a bunch of college students and they thought I was 21 I was 17 and then I got thrown behind the bar they trained me to bartend so I was a 17 year old junior in high school bartending making three four hundred bucks a night which was incredible so yeah I was awesome so from there you know I was just I was literally just trying to be a fireman that's why I wanted to be my whole life I want to be a fireman I've always wanted to help people who always had this big calling and drive to help and so from there I fell in love with wine at this fancy restaurant that I went and worked that after that that I became one of the youngest wine sommiais in the country then I worked for the biggest firm and then I had my own sushi restaurant that was doing three million a year 24 and I just I've had this crazy trajectory of just really jumping into stuff being grossly underqualified to do it and not much has changed everything I've ever done I'm off the charts grossly I don't have the skill set yet but I'm I'm already all in is it's funny I didn't know the wine side of you I get you know and he still is going to wine not as much as I will I mean it literally was my whole life so here's the backstory is there I do nothing about wine there was pink white and red I was serving beers and cocktails at this bar and then I go work at this really nice restaurant and seal beach on the water in main street you know it's like very you know sharp dressed yeah and I weaseled my way in there after going in for 30 days in a row like I want to work here like we're not hiring okay cool I'll see you tomorrow I want to work here I've like we saw you yesterday we're still not hiring I did it for a month and finally the GM broke it interviewed me and then he hired me on the spot and I was like I told you told you you needed me so as a wine tasting like like probably two weeks after I got hired and this guy was talking so passionately about his wine he was the wine maker and it was tasting these wines for the first time it was like real wine like actual wine that tastes good and it just yeah not that crap I was serving at this sports bar and it it was like a love affair I was I was infatuated with this just the whole process of how it's grown and then six weeks later I'm in Bordeaux trying to learn as much as I can about the French wine culture and trying to become literally the youngest wine somebody in the country I passed the test at 21 when I was with it that's unbelievable so now how do you balance the you drink wine at all anymore I mean I know you're on the health kit can do and all that me visit yeah so I go and phases just like everything else in my life where I'll get super into some wines and I'll drink a little bit but I don't really drink that much anymore because I'm slow now I mean if I drink a little bit like I'm torched but I spent like the better part of my 20s out every night and I was working for these huge wine companies I had massive expense accounts I would drink wine with wine makers all day and then go to a liquor game and then get home at two o'clock in the morning for like years so I kind of have my fill but I still love wine I have a huge respect for it it just slows me down a little bit right now I'm kidding well we I love having you agree with hustle we still get tons of great feedback from your talk there what what was your feel about the event kind of you know what we're throwing doing there at that it's it is awesome and there should be one in every town I fell in love with your guy city it is it's really cool the vibe out there is incredible like I had no idea and I can see why a lot of people are starting to like slowly gravitate towards there it's just it's like it's got like a city vibe but not a big city it still feels very much like home and family like the whole vibe they're overall is really good and there's so much opportunity for business there and I love what you guys are doing absolutely loving on it there's something about I think bringing you know people there's everything's online now but that human component you know maybe it is you you forget the importance of kind of really connecting it in a space like that kind of the the realness of human interaction you know kind of gets lost in the sauce now with you know we can do everything we have the benefits of info we were talking about earlier the information is all your fingertips wants a video and you DM people but that human connection I still think has a really important place it's it's the most important in my opinion you can put whatever you want online and digital if you can't back that should up in person you're gonna have a major problem that's why I love talking to smaller groups that are super intimate I mean I would much rather talk to a group of 50 than a thousand yeah it just it just feels different what's funny is if it's a thousand people there's usually 20 to 50 people as soon as I get off stage that want to talk so why not have them all in the same little spot and we can really because there's a bunch of questions people have always and I like to get to the meat potatoes it's like why are you really asking that question and what's the truth around it yeah well I was listening to the the podcast with Billie Jean so I'd love to get into some tactical advice for different people you know that I really found that that was probably like and I just saw your stuff and super tactical but you and Billie Jean got Uber tactical and I loved it um maybe starting down you know maybe some takeaways from that and then just your own perspective a lot of you know my contacts are getting into real estate but you know maybe you know delve into some of the tactical stuff from a marketing perspective in the real estate game and you kind of wear your heads out with all that sure yeah I am fully entrenched in that space I mean we're going really hard to help so many real estate agents really get their heads around you're an investor first like that's it and if I can switch half of these agents brains because most agents get to see deals before we do the agents get to see deals before they hit the market sometimes those deals might change your family's life like hey you know what I might be able to buy this forplex or I might be able to buy this duplex I don't need to put down like seven grand well how about I just go to the seller and say hey instead of giving me the commission right how about you just back out the commission or you use one side of the commission as you're down and now you just bought a property for zero money because you used your license like we try to train and teach everybody that comes into our world how to think outside of the box I've put together deals before with like I mean basically paper mache I'm like okay I'm gonna do this I'm gonna put some tape over here and some glue I just keep moving the Rubik's cube until it's the color I want like there's so many people get stuck in the know and as far as real estate goes it's it's exactly like we were talking about before we actually hit record it is such a low barrier for entry you can get your license for a couple hundred bucks you can study some of the most brilliant minds in the space for free basically on YouTube Instagram and Facebook and podcasts and you can put together a little unique hustle to you so what we really try to do especially when the brands and marketing side is like who are you like especially if you're a new agent I don't care if you were a trainer at a gym or I don't care if you had a clothing line that didn't work out like we need to know who you are people buy and sell real estate from people and if I go to your Instagram feed which I talk about constantly and it's literally perfect house perfect kitchen perfect mountain perfect house I don't know anything about you it's where a lot of real estate agents fall on their face so I got really tactical with ability for a lot of reasons because it's part of my journey three years ago I did not have a website three years ago you couldn't find me basically anywhere online except for a couple little small pictures if you type me into Google now there's like seven pages of me in Google so I went all in because I was afraid the market was leaving me behind so I always use myself as a case study and there's this gentleman's name is Jeff Nicholson is the CMO for VaynerMedia and he called me yesterday and Jeff's my boy my buddy's like brilliant mind and he called me and he was given a talk at Virginia Tech and he's like hey just to let you know I used you and Gary and myself as a case study for like 2000 students so you might be getting some DMs about that I'll just give you a heads up and I'm like what'd you do he's like he's like well you only had about like nine or 10,000 people that were following you on Instagram when you came and saw us in New York and it's very much changed since then because you followed the blueprint and I was like yeah so he used he was basically Gary is like he's got five million followers he's been doing this for 12 years and that's that's that's that's and then he used me as like I've been doing it for three years and I went from here to there and then Jeff who's been behind the scenes forever is not growing his brand so it doesn't take that much time to get a lot of market share if you have a message that you're willing to stand behind yeah and that's why I love what Billy said in that podcast because he got very strategic and if you're on a budget which most people are I mean for five hundred bucks you can do like would if if you have a five hundred dollar monthly budget in six months everybody will know who you are when you walk down the street and people forget that yeah is uh do you know both the listening like you know something like not one of my best friends in real estate you know he started out where he didn't even list property he just he all he did was make the deals right you know fire's agent for lack of better terms and are you guys helping on both sides of that spectrum or is it like you're having listening yourself and all that and is it where where's your head as far as both both sides of being the fire's agent being the listing agent you just need to be doing both trying to be doing everything so it's a language real estate is a language and the better you speak the language the easier it is to translate so for me if you if you are super hyper focused and you only work with buyers that's amazing great job same thing with listing if if like that's your jam great but I'm here to tell you how much money you're leaving on the table when you know both sides and then when you know how to work with investors and then you know how to wholesale and then you know how to work with probate attorneys and then you know how to do short sales and distress properties and then and then and then and then and then then the market doesn't affect you like me I don't care if the market's going up or going down I have tools to to make truckloads of money in both markets because I've chose to just really over educate myself in all those spaces and it's also let me understand exactly what my sellers and buyers and investors are looking for and then I can bring tons of deals to the table and say like look this deal is not a fit for my firm but I think it's perfect for yours here's the numbers and I wholesale a lot of properties yeah is are you doing any um you know buy and rent rental properties yeah that's a huge mungus part of my business so there's so many people that watch me and they're like oh he's doing this and he's flipping houses and I'm like I do all of that to get capital to buy buildings I'm a buying hold I'll always be a buying hold I mean to promise to my family I'll never sell from building as long as we live unless it's been a exchange it but that's where the real wealth is transferred there's so many people flipping houses making a few hundred thousand dollars a year and that's great but that's not long-term wealth if you take that 300 grand or even 200 grand to park it into a 20-unit building you're gonna blink 10 years are gonna go by and if that's the only thing you do in your whole life your life's gonna look very different in 10 years yeah so it's on the commercial side you do rentals right so the so there's two different kinds of commercial so like the way it's kind of defined is if it's five units or more that's a commercial building and it falls under commercial financing but most people think of commercial is like like a strip mall or a shopping center that's you know or like a huge industrial warehouse so it's you know just like a 10 unit building that's a commercial property yeah so talk about I see a couple of your ebooks cash flows key and a hundred doors I know you give those away you know maybe some of the key principles from those you know touch on a little bit of that sure so I love that book and not because it's my book because I wish I had the information earlier so I literally found this stuff out when I was 30 and now I'm 42 if I were to have that book when I was 20 I don't even know happened but it's only a hundred pages it's it's I mean I don't know how many people have really blown through it in three four hours and like you know it's just it's a it's a very easy read there's real life stories in there for me and what we did and there's an entire chapter in the back that's dedicated to VA loans and veterans and how they can get into the space and I just it's a really simple concept and it's don't buy a house your your first piece of real estate your first like you're like you're your first anything you buy in real estate it should not be a condo townhouse or a home and everybody's like you're the real estate guy what's the matter with you well I feel it it it makes way more financial sense to buy a duplex triplex or fourplex and use the federal programs that we have in this country and I mean to buy a seven hundred thousand dollar fourplex you'll have to put down 24 grand you put 3.5 percent down you live in one of the units and then you rent out the other three to cover the whole mortgage I don't care what you're doing in life like living for free is a great idea and at the same time you're becoming a landlord you're understanding this thing there are so many millennials I talk it's like well I don't want to be stuck in one place but the cool well if you're living for free you can grow your travel blog and when you're traveling taking pictures of document on Instagram trying to become an influencer you can Airbnb your unit that you're already living for free to fund that hustle and we work with a lot of people in music and a lot of you know people of these like small little startup companies and it's like how many founding members are there there's five okay cool you guys are each paying two grand a month and rent so you're bleeding your business 10 grand a month what's the matter with you buy a fourplex as a company have the whole company live in two of the units run out the other two and now you have a hard asset yeah I love it what would he thinks it's possible I was like I'm gonna need a few hundred grand to do that nope now are you only buying like those kind of properties in California where you know so the past two years we've only done a handful of deals here in California because they're extremely compressed cap rates the numbers don't make sense unless it's like a complete complete off-market deal it's a friend of a friend then we buy them but we've been buying all over the country because it just it just makes more sense from a cash flow perspective they're not gonna go up really high they're not gonna appreciate but what I like about that is when the market fully turns they don't take as big of a hit so when you have a three million dollar building and it goes down 20 percent and you're stuck with it for a while that's stains when you have a four hundred thousand dollar 25 unit building and Cleveland Ohio that goes down 20 percent but it's kicking off five grand a month in cash you're like so I lost some equity on paper a big deal yeah you just write it out and you just as far as keeping days rented I mean just hire out people to help with that yeah so that's one of our largest places that we've met so the first thing is the deal like that is the most important the second and it's like very close to importance level is is the property manager so we like to build out our own property management teams they're in the city so we usually look for new real estate agents about our looking to learn so if you have somebody who's a new real estate agent now you have somebody who's boots on the ground you're gonna pay them maybe two hundred bucks of building to manage it and if they're rents nine hundred bucks a month and they're managing three buildings for us we just cover their rent and now we have somebody on the ground they get to write up offers for us so they get to represent us so we incentivize them to work with us and then they get to learn from someone like me that will really teach them exactly how to get into this game yeah I love that is you know personal branding you know for agents and for you every is so big now I believe and curious like we're take like there's this fine line for me you know every we all know the importance of that and personal branding and fake influence and it's immediate like we're noxious it's obnoxious you know because and that's when I'm talking with clients and doing things and we do a lot in the personal brand space and you know our clients have seen a lot of success for that so I don't have to preach it as much but I think there's we're almost hitting this tipping point if we haven't already with you know with influencers and really hasn't you know fake influence versus telling your personal story and you know I think you not I keep going back to the ability gene that you guys talked about a little bit you know the smartphone and telling your real stories it has the most impact versus me and a bougie jacket you know like next to my Lambo you know this is the same stuff that happened in 2005 six and seven you've got these videos and these you know this lifestyle that's all you know basically smoking mirrors and it just wasn't as like it wasn't quite as polarized now because of social media but the but the behavior was still there and that's what I'm tracking so we have the same market behavior as we did when the last crash and recession started people are max I was just speaking to this event florida 90% of the room were millennials and 99% of them all their credit cards are maxed out they're traveling they've got this Instagram life and they're trying to make a little bit of money as an influencer you know it's going to happen to these people that are used to making a few thousand dollars a month from their Instagram page when those companies all leave the market yeah bye bye all these little fitness straps and drinks and all this stuff that are just going to get smoked out their whole ego their whole life their whole their whole world is encapsulated in their identity around this thing that they have no control over they're not building an actual business they're helping somebody else which is great it's a tool but there's going to be carnage when these people are used to going to the gym for a living yeah and like they've got their reddit cars and they go on these jets that you know it's just I see it all coming and it's just just sit back waiting I think we're seeing so many bullying photos and people talking about it I'm like how are they financing this like what is paying credit cards and that's a perfect segue into the student debt crisis right so we have massive student debt crisis most of those people have ridiculous credit card debt least cars and are renting those are real big problems and I just posted this thing that came out on CSNBC I think it posted like two months ago because four million Americans are more than three months behind on their car payments I'm like that's just a little blip and if you're not paying your car payment you're fairly scraping by a rat that's for sure yeah exactly no it's not but your gram is dope it is dope have you what's the next thing though so instagram's pop and now it's so funny I saw Gary posted something about tiktok and all that it's still so millennial driven I don't know what to think about it but do you I know you you're a good connoisseur of the social game now any pronostications of what's next or we you know we just where are we at the peak of the valley of the instagram curve you know because I agree like I've got more business in context through instagram DMs it's been an amazing channel for us and me personally but I'm like where are we at that bill curve you know you know it's actually it's a it's a very interesting topic so I think we're we're still like a couple years in the rise and what's going to happen is there's there's going to be a huge shift in the market it's going to flush out a lot of these businesses or a lot of these posters they're going to be clinging on to it I think a new platform will probably rise from that I'm not sure what that looks like yet a Facebook is still Facebook you know we have super low conversions there youtube is just like the largest beast on earth and and like right now instagram is hot I'm not even on twitter I think the only time I was ever on twitter was like my team was posting for us there's a huge huge mungus white space in LinkedIn I think LinkedIn has a lot of legs and there's a lot of people that could do a lot more there but I think instagram is gonna probably go for a while just because it's so it's so big but I think the only thing that's gonna really you know shift shift is is gonna be is gonna be a global shift in the economy and it's just it's just coming so right now I'm right in the wave like everybody else and the beauty of you know like this is not stuff that I grew up with so I have other tools like I had a pager in high school you know what I mean so I did not grow up with this so I'm okay with whatever comes out next especially now because I have my head around what branded and marketing truly is where so many people miss as they think to be somebody else you have a very unique story and people will connect with the uniqueness of your story whatever it is it doesn't matter and if you're in real estate you need to connect to that intimate story that's yours because that's what people will cling to and being vulnerable and telling people when like look I'm new this is my first open house I'm petrified right now someone's gonna come through the door and ask me questions that I don't have the answers to but you know what I've decided to go all in and I'm gonna do this I'm gonna document this journey I instantly have respect for that person the same person in like a nice like you know suit or like a nice dress is like I'm at my this is a great open house I'm gonna sell it for this much money and I'm like you're hiding something yeah so I just think you gain market trust by just telling your truth you don't have to fake it tell you make it just be you what's uh what's the future for any day in court you mean like what's you know is it just real estate or real estate and then helping people on the marketing side I mean is there what's uh what's out there for you guys so we have a lot right now and I'm actually trying to take some of it off my plate because I went really hard for 11 months and I was just like I spent more time in meetings helping all these other brands um I was like you know what I'm gonna rewind this a little bit because it's taking away from what I really want to do and it's help other people with like their businesses and just kind of get them going especially the space of real estate I mean I've got another 50 plus years of investing in real estate so it's a slow game for me it's always been a slow game and it always will be that's how you get rich like rich rich is it's a it's a slow burn so I'm always gonna be in real estate I love to educate people I'm just huge in the education space I love to mentor people we've actually rolled out a coaching program two months ago it's been sold out two months in a row we're getting ready to roll out a podcast academy that just you know goes really deep into the why you should have a local podcast especially if you're a real estate agent and all of the upside to doing that and to having like a live podcast at your open house it's a great lead gen because no one's doing it and like you can actually talk to your clients that come and hey you know like we're doing a podcast what do you think about the real estate market around here it's just it's a it's a really you have a mic and a laptop and like hey we're doing this thing for the open house there's so many ways to market you and you don't need to take over your whole city like we talked about you just need to take over your zip code and then from there go to a second zip code and then a third but for me I really want to hit home that you can be an investor in yourself by buying a two three or four unit is your first piece of real estate and then you're you're set up and then you suck out a hundred grand and go buy a three-bedroom two-bedroom house get married and have some kids you're good I love it is um family's good that's me that's my number one deal that's why I'm home at three o'clock you know four days out of the week and now I've got like a long day on Thursday but that's my whole world like I set my life up on purpose like that I knows before I got married I knew I was going to coach my kids teams I knew that that was going to be the most important thing and as soon as as soon as we as we had my son Jackson I moved to my entire office home and my partners were like you can't do that we have this huge real estate firm I'm like I'm gonna do whatever I want so I'm the acquisitions guy you guys are gonna have a business if I'm not bringing deals in so I'm gonna work from home I'm gonna be close to my family and I have done ever since yeah and that's what I respect the most about you and following your stuff is is that ability to balance and I'm sure you know like any one of the realities it's not oh maybe is balanced is we all want it to be every moment there's no such thing as real balance but for me I I try to be a juggler what can I say yeah yeah I mean I'm like juggling and spinning plates at the same time and like there's been times I'm like honey I promise this is like a six-minute call I promise and you know like she gets it because because I've gotten a lot better over the past like you know three years and I just made a conscious choice when I'm home I'm home and I literally use my phone for like my Instagram stories that's basically it I don't check email I literally only respond to text message if it's like fires are coming but to be able to three o'clock every day I'm leaving 12 hours a week on the table which is a very long full work day or an entire week a month or an entire quarter a year by getting home at three o'clock so I tell everybody the same thing I'm like do I want an extra 12 million dollars on top of my 300 million I'm going to have when I'm older by not being there for my kids or do I want to be there for the first you know 10 12 years of their lives every single second it's just it's not even close like I would pump those millions every time yeah I think it's people they get caught up and I think it's like one of these things that I've reached the most was like you have one life this is your one shot that you're gonna have one chance to go to your kids game like these things moments these things don't come back around you can't get them back like my dad's a punk I don't talk to my dad my dad wanted to do all this other stuff instead of be close to his kids that's awesome I it was the greatest gift he could have ever given me because he set the frame for how I'm a dad I I literally do 100 times more than he does but I like still I I love my children and I'm looking at I'm like how could you ever want to miss this like plus work is a thousand times easier than being at home like it's it's literally not even close there are times where I'm at home all day and I'm like now I love you guys but dude I'm cooked right now I'm wiped out so I mean I could run five companies be all over the place and I mean burning the candle at both ends and I'm fine because it's work and it's a very different so I don't know like I it's just it's a choice and it's it's always hard it's never easy but I just want to lead by example to say look if I can do it with my workload and my schedule you can't do I love him and well um I'm I'm gonna start on my real estate license and I guess the name is like I'm like I have starting the whole time we done that like I've been listening well and then here's the other thing like and there's a little bit of a selferside in that whole message because you and I've connected and we've connected over there and we bonded and it's like if you trust me if you get your license and you find a really good deal you're gonna email it to me and then if I like it you're gonna write the offer and you're gonna get the commission and I'm gonna get a new investment property yeah that's why my DM is full now of like hey there's this deal in San Antonio I got a smoking deal this morning from a friend of mine in high school and he's in uh he's in Knoxville Tennessee he's like hey there's this crazy dude I'm like is this Jay and he's like yeah how's it going like I'm me putting myself out there as a real estate investor and somebody who's deep into the space I'm I'm at the forefront of their brain when somebody says real estate yeah they send me deals yeah it's brilliant well I love it man well I really appreciate the time um and you know I follow all your stuff I know that our audience will dig into some of these tips and different things and I'd love to touch base again soon let's stay in touch and uh just really appreciate it 100% and for all you guys and gals out there that are in the space of real estate if you're not running geo-targeted Facebook and Instagram ads you're literally leaving thousands of dollars on the table become the local expert I know you guys hear about this but actually do it it'll change your life and if you guys want to follow me I'm super easy to find everything it's just my name anti-dan Carter you guys can download all my books for free on my website anti-dancarter.com I put out a ton of free content on YouTube we just launched the second season of real estate hunting with anti-dan Carter which is me just kind of walking through properties how I flip stuff um and kind of teach you guys what I look for as an agent and yeah anything I can do shoot me a DM on Instagram I try to get back to as many as I can. Awesome brother well we will catch up soon and I really appreciate it 100% man thanks for having me