Weekly News update 1.15.21: Big Rebrands from this Week; NHL new Ad Placement; 50 Years of Uno; GM's Electric Vehicle Push; White Castle's Valentine's Day Special

 It has to start somewhere. It has to start some time. What better place than here? What better time than now?
 You're listening to the latest Radcast News update. Here's Ryan and Riley.
 Hey guys. What's up? Welcome to the latest edition of the Radcast News. It is Friday, January 15th, and I'm joined as always by Miss Riley Clark.
 Hello. Thank you. This is our miss. Definitely miss. Yes. I'm not. I'm not. You're not a miss is yet. That's right. I get them backwards. I don't know why. I used to do that to an elementary school and I had this one teacher that would get so mad at me.
 She'd be like, I am not married. It's like, okay, like, come on. Whoops. Get mad about it. Yeah. Seriously. Come on. Yeah. How's the week? Yeah. It's been a good week. I feel like we've been doing a lot.
 I feel like everything's just been increasing. Just business-wise. Radcast-wise. Life-wise. You know, it's just like everything's just picking up.
 But no, it's been a good week. The middle of half way through January. It's crazy to think about. Yeah. It's like, okay. I feel like yesterday it was like planning for Christmas.
 I hate it though. It's like, it was about so fast. It just goes by New Year's and now we're like, I hate it, but then I'm kind of like getting into a spring's around the corner.
 So yeah, I know. Well, it was funny because I had, well, my birthday was last week and I had a warm birthday for like the first time in my life.
 And I was like, oh my gosh, it's warm. I'm just wearing a long sleeve shirt and I'm fine. That's like so excited about that honestly.
 So, you know, I can't even imagine like just spring. I'm just excited for the warm weather to come back.
 You never know, like we've had a, I think a normal winter here. It has not been colder than normal, but it definitely has not been.
 We can have some, like sometimes like December and January, we can be in like the 60s here. Really?
 It has not been that. It's been more standard, 50s, you know, lows in the 30s and night. We do have four seasons, which is sort of ice, you know.
 Yeah, it's been a good week. We've got lots of stuff happening with business, which is great.
 I may have strongholded our guests yesterday into some additional business as well.
 We've got two episodes upcoming. We've got another episode with Mr. Austin Powers.
 Right.
 I'm kidding. Not Austin Powers, Austin Hope.
 No, I'm excited about that one.
 I'm not going to start calling them Austin Powers.
 You should. He's the international wine man of mystery, but he did have a cool hat on yesterday.
 No, he really did. I like this hat a lot. I noticed his ring. I liked his ring a lot too. I was like looking at that.
 It's cool to hear. He runs, you know, one of the fastest growing wineries in the world, the internationally known now, and sold.
 So the Hope family wines and he's on Tuesday's episode to be on the lookout for that.
 Austin and I are buddies and you know, it certainly showed on the episode.
 And he really told us some additional perspective on business for them and during COVID and talked about the number seven in the world ranking that he just got a couple months ago on his own label, Cabernet, all the Austin Hope Cabernet 2018 edition.
 So, you know, no big deal. Number seven in the world.
 Right. No.
 So, you know, wine is a passion of mine.
 And I do have a collection and have been a, I don't know, almost have a connoisseur, but a collector for about, you know.
 You wouldn't call yourself a connoisseur?
 I don't know. I've, I have a, you know, 500 bottle collection.
 What is this one saying? Like, I feel like that's the line.
 I don't know if that makes me a connoisseur. It's not like wine.
 That's true.
 I feel like when I say connoisseurs, like, you know, I have this elegant palette and I know, you know, it's a little bit of pencil, pencil lens.
 Blueberry shavings.
 Right.
 You know, like, I have, I can taste stuff and I know if it's good or not, I'm generally good about giving gifts.
 I kind of know if someone tells me they're profile.
 I can give them some of their ideas.
 I guess it makes me more than the next person.
 Right.
 Anyway, it's passion mine and Austin's become a good friend.
 And so he's going to be on every six months to kind of give us the, the latest in wine news with us.
 Nice.
 That's awesome.
 I hope family wine.
 And we may be doing a little bit of work on a new label.
 He's got coming out.
 Oh, cool.
 Awesome. That's awesome.
 That's cool.
 And then, hey, and then two weeks.
 Well, a little less than two weeks.
 Will Ahmed, who is the founder and CEO of Woop, which is a band.
 If you're watching the video, you can see this was just a fitness tracking performance tracking band that I wear.
 And you know, they were valued.
 I mean, no big deal.
 Billion dollar company.
 Right.
 You said they're valued at, you know, again, just just small guests.
 We're having here on the red cast.
 Yeah.
 It's just billion dollar valuations number seven wine the world.
 You know, I don't know.
 No big deal.
 We're blessed.
 We really are to be making the connections we are.
 Absolutely.
 I mean, 30 year old CEO, he's got it together.
 Harvard grad had a brilliant idea with another partner.
 They've built a technology company, a brand.
 And it's really fascinating what they're doing with human performance and tracking and all those things.
 And now a partnership with PGA.
 Right.
 I can't wait for everyone to hear all about that.
 And really check out that episode.
 That will be on the 26th.
 26.
 Uh-huh.
 Yeah.
 So that's coming out too.
 And the other thing I wanted to share to you that we're doing ad gab that's normally on Wednesdays, around 230 ish three is going to start.
 Being a clubhouse room.
 So if you're on a clubhouse and you have not followed Ryan yet, please follow Ryan because we're going to create these rooms for ad gab technical conversation.
 Because we would love to have more people just a part of the conversation adding in their insight.
 And just obviously creating a nice practical conversation about advertising and marketing.
 And so yeah, if you're on clubhouse, we'll create an event that way you're aware of it.
 And you know, it'll be a great thing for ad gab and obviously the broadcast to you and just clubhouse in general.
 And we'd love to just start talking to you guys.
 Yeah, we want to stimulate that back and forth in that open dialogue and Q&A.
 Absolutely.
 You know, we do this trying to bring topics that we think are most relevant to the advertising and marketing space and trying to give practical advice for businesses of all sizes.
 But I think this will open it up, especially with people that are already in the app.
 But it's growing.
 I see I get these notifications every day.
 So they've obviously started to open it up.
 It's going to be more and more mainstream.
 But yeah, check out the clubhouse app and follow along and you'll see the ad gab.
 And I think, look, this is going to be some amount of the future component of radcast.
 Absolutely.
 You know, it's a natural transition, not because we're leaving behind the forms that we do now in the podcast or the platforms on that.
 That's not going anywhere.
 But this will be another layer for us as we consider and look for ways to grow the brand and grow just the opportunity to get that interaction.
 And so it's going to be another layer.
 And we really hope if you're on clubhouse, you give it a check out.
 We will have eventually our own club specific there.
 Correct.
 But you know, you got to start with a channel or a room.
 Yeah.
 You never know who's going to be in the room.
 Exactly.
 And so I'm excited about that.
 And you know, things are busy around the agency.
 We've added several new clients and getting that rolling.
 It's going to be a good year.
 Ignoring this should show this happening around us.
 I feel like there's like, you know, like there's a, you know, like a bomb going off over there.
 We're just ignoring that while this happens.
 But you know, I'm okay with living in my own bubble of like positivity.
 We create our destiny or whatever it is.
 We create our own bubble sometimes.
 It is not all that bad.
 Yeah.
 Right.
 But no.
 So I'm excited about things and the other big announcement.
 I don't think so.
 I think that's it for the most part.
 Apart from that, it's just kind of normal red cast stuff that's happening.
 This radical stuff that's happening.
 I feel like I feel like there's a lot of things in the process or in the making of becoming news.
 But for us, but not necessarily yet.
 I think I think new merchandise is further along and going to at least initially be on Ryanalfer.com.
 So we'll share that.
 So if you're in the ad marketing game, there'll be some fun stuff you might get a kick out of it.
 I think you will.
 Yeah.
 And we may be doing some giveaways for sure.
 So be on the lookout for that.
 And yeah, some excited about that.
 But here's Robby with the news.
 Here is the red cast news.
 Okay, guys.
 So first up today, I think it's critically important to address some of the big rebranding that's been happening around a couple of the brands.
 One of them is a brand, Burger King, Burger King rebranded.
 But the other one is the CIA.
 And you know, it's like, do you consider the CIA a brand?
 I think in this case, yes, because if you look, I'll bring up the CIA first.
 But if you look at the CIA's new stuff, it honestly looks like the Hunger Games met Silicon Valley techies.
 And it's just a funny, I think it's fun.
 But what was really interesting to me were the memes that came out of the rebranding.
 Because some of the memes were just like daring apart the way they looked.
 Like one of them was CIA rebranding is the new festival in Berlin.
 It's like, it's like just fun things like that.
 But you know, that was just one of the things that had come up in news.
 And I felt like it was worth bringing up in here too.
 And Burger King obviously rebranded as well.
 Well, Burger King went back to the future, back to the past, whatever you want to say.
 They just went back to logo, they probably should have never changed.
 They wouldn't really ever light the modernization of the logo for the most part.
 At least I say no one.
 I mean, I don't know how much consumers like waiting on this.
 But us ad types and creative types and all of those never did.
 It's more of the traditional, they removed that little swoosh and some of the gradient of the color on it.
 It's just kind of that classic burger look.
 Right.
 And so it looks cool.
 And I think it definitely has a retro feel to it, simpler feel.
 Definitely will play well this on mobile and digital.
 It's a simpler logo.
 Absolutely.
 You get in trouble sometimes with these funky logos with mobile and other things for how it looks.
 You think it looks great because you're looking at it on a huge crane and on a huge website or on a billboard.
 But then you get into a mobile application, the simpler the better a lot, a lot of times for these logos.
 But it's cool that the CIA is interesting.
 I mean, it's like, I guess I look, I believe it a brand for anything.
 Absolutely.
 And so they certainly have a brand, but it did feel almost like an ad agency website.
 I know.
 You know, like a consumer research firm.
 Yeah.
 Yeah.
 It's like a true.
 The brand is cool.
 It's nice.
 Looking great.
 Our logo, I should say.
 But I don't know.
 Like, what are we doing here?
 Where do we need to spend dollars right now?
 Yeah.
 Good question.
 I want to know how much they spent and who did it?
 I don't know if the agency probably has some agreement, non-disclosure agreement or something.
 I don't know if they were trying to plan more.
 Well, you don't really want to screw with the government.
 Oh, gosh, no.
 But I don't know if they were trying to pull more of the millennial techies that are coming
 up and trying to get them to apply more to be in the agency.
 I don't know if that was kind of the mindset.
 But anyway, it's there.
 It did used to be cool.
 Like, to be an FBI agent or CIA.
 Right.
 Like, you just spired that.
 I don't know.
 I just don't know if that exists anymore.
 I mean, some of this is like the overall universal mistrust that's happening, the environment.
 Right.
 And then some of it, I think, is just, I don't know.
 People want to be TikTok stars or what, you know, YouTube stars.
 Yeah.
 And also, the James Bond dream is dying.
 I know.
 They're trying so hard.
 Come back into the government game.
 Right.
 It's like, oh, but.
 I like the retroburger Burger King logo.
 Oh, I like that so much better too.
 Hey, I'm digging.
 I'm picking up what Burger King's throwing down lately.
 Yeah.
 Between the value mill, which is great.
 Oh, that's so funny.
 We really have been talking about Burger King a lot recently.
 They have.
 They're hitting the radar.
 Well, they must be doing something right.
 I guess so.
 Yeah.
 I mean, we're covering them.
 Yeah.
 They're having it their way.
 Yeah, exactly.
 And that's McDonald's tagline.
 No, I'm sure their sales are, they're always like traditionally indisted second to McDonald's.
 But I wonder if they're closing the gap at all.
 I haven't seen some of the latest sales data for us.
 QSR or fast food.
 So, you know, you have to say, but I do like what they're doing from marketing perspective.
 Right.
 Right.
 The other thing that's happening that's interesting branding is NHL is their advertisements are not
 necessarily on the boards anymore.
 Like, you know, obviously the boards of a hockey ice, you know, the rink or whatever.
 But now they're kind of more on the helmets and more on the jerseys.
 And it's interesting because a lot of people in the US like are not really liking that.
 They're thinking it's kind of more this European kind of feel.
 I feel like some people might like that European jersey feel that feels incredibly branded.
 But, you know, helmets are having whoever whatever division region is sponsoring the team now is like going to be on their helmets or it's on their jersey or whatever.
 And it's interesting.
 I don't really know what it's doing for the NHL apart from the logos always being seen on camera at some point, but.
 It's all money.
 Yeah, I mean for them money play with COVID and everything else.
 Every one of these leagues, if, you know, has taken a hurting on some level, the NHL more than others.
 You know, major league base, but all these that they've been making up revenue.
 And whether or not this will stick around.
 I don't know.
 I don't have a problem with it per se.
 It's definitely going to like junk up the screen on some level.
 And I know the traditionalists hate it.
 But look, it's a free country.
 We live in a capitalistic country and naming rights are for sale for anything.
 And so, you know, it's a way for them to recoup lost revenue.
 Right.
 And that's the only reason they're doing it.
 I don't, I guarantee you that they kicked and screamed their way to making the decision,
 but they need to make up the revenue.
 Right.
 And so, they're doing it the best way they know how, which is, you know, selling the asset they have,
 which is their brand and which is, you know, what's on air.
 There's no different than the golfers.
 I mean, how many golfers?
 I mean, the logos that you see within the screen on the golfer.
 Right.
 You've got one on their golf shirt, one on their golf glove, two on the hat.
 You know, like.
 Right.
 And then it's not like overkill, but look, it's a walking billboard.
 And so, these players jerseys are the same thing.
 You know, they're on screen them, you know, the entire game.
 And the biggest players are going to have it and be seen and things like that.
 Right.
 You know, I get both sides of it, but I don't have a problem with it.
 And it makes sense, especially when they're trying to recoup the revenue.
 Absolutely.
 No, I get that from my standpoint.
 The opening nights, what Monday?
 Yeah, it's sometimes soon.
 Yeah, next week.
 Yeah, yeah.
 So, I guess that's going to be big.
 And I know everyone is excited for that, especially if you're a hockey fan.
 So, that's what hockey teams are fun though, really.
 I only like going.
 I was going to say the exact thing.
 Yeah.
 I'm not, you know, we grew up in the South.
 I lived in New York, but the Rangers always sucked, at least when I was there.
 And so, like, you know, like I went to a Rangers game last.
 Right.
 But it's fun to go to the games, but I don't have enough interest, like historically.
 You know, it's not like a family thing.
 I think that's, you know, you get all those traditions passed down and growing up in South Carolina.
 Hockey wasn't one of them.
 You know, the Greenville Drive does account.
 Yeah.
 Right, right, right.
 Or not Drive.
 Excuse me.
 That's the baseball team.
 The Swamp Rabbits.
 Excuse me.
 Greenville Swamp Rabbits, which is kind of a terrible name and that was self.
 Yeah.
 No, I mean, that's the thing.
 Like hockey games are fun, but it was never something that I was like.
 It wasn't like a, to your point.
 It wasn't like a family thing and, you know, the interest like was gone.
 But like, they're fun to watch.
 So, you know, I'm sure it's awesome for people that, you know, it's opening nights coming up.
 So, get your popcorn and your beers and get ready for it.
 Enjoy your skating billboards.
 Exactly.
 That's good players.
 Exactly.
 Yeah.
 Have fun with that.
 No, the other thing that's happening in news, which I think this is fine.
 This is so like childhood, like whatever Uno is celebrating the 50 years.
 And they're creating new designs for it.
 And they're creating a tournament.
 That's happening for just like revamping of the game.
 I'm not entirely sure how this is playing with like COVID regulations right now.
 But I think it'll be fun.
 And I mean, that's awesome.
 It's crazy that it's like 50 years.
 I guess that's, you know, for some people are probably like, oh my gosh, 50 years.
 You know, but.
 Yeah.
 Well, I've been playing it a long time.
 My kids do play.
 50 years.
 We play it like on, definitely on beach trips and things like that.
 Yeah, yeah, yeah.
 And I grew up playing it with my grandmother's.
 Both of them.
 So I have fond memories of this.
 Skippo was actually another one that I played with one grandmother anyway.
 Yeah.
 But definitely grew up nostalgic for me playing Uno.
 And, you know, they look, they have like a retro look to them.
 I almost thought 70s is.
 Yeah, 100%.
 Groovy looking.
 And so it's cool.
 And I think look, they've got mobile apps and different things like that.
 I'm wondering if maybe some of that with COVID going on will be mobile driven to contest and things like that.
 Probably.
 Or I'm sure they've probably figured out some way to virtually play.
 Maybe the only way is through the app.
 But yeah, it's cool.
 And I look, this is all about.
 It's an older game.
 How do you stir up interest so that today's younger generation does it forget about it or doesn't get exposed to it?
 And so that's the challenge with all of these legacy brands,
 with staying relevant in today's environment.
 And I would advise them to have a influencer on TikTok if they would selling this.
 Right.
 No, that's a really good point.
 It's really a point.
 We'll see if they do.
 Yeah, I'll scroll TikTok later.
 You can have some of that.
 I think of all the colors and all this stuff.
 I can just think of like some random dance or something, you know.
 Yeah.
 The Uno dance.
 Yeah, maybe we should do that.
 Yeah.
 The Uno dance right here.
 You don't want to see me dance.
 Why not?
 Because it's just so good.
 Yeah, everyone's going to be a competition now.
 That's funny.
 Yeah, think of what they have.
 The four, one of the things you skip over someone, you could play like.
 Reverse.
 We create different games for the Uno cards.
 Reverse.
 You do the reverse.
 You do the skip.
 Right.
 You do the.
 Hmm.
 Just the free ideas.
 Free ideas.
 This is exactly.
 Some better than others.
 Exactly, exactly.
 Um, the other part of our news today is, um, GM is pushing electric vehicles very hard.
 And I know this is, we talked about this a little bit in either last week's news or the week before that just because of another company that was really pushing out just the electric vehicle.
 Um, idea and the design and concepts.
 Kia.
 Kia was pushing that.
 Um, but I like this because obviously Asia is growing vastly with just automobile industry and, um, I, you know, America's always been pretty good about that.
 But I feel like now they're trying to catch back up in a way.
 And so I'm glad this electric vehicle pushes happening.
 Um, again, GM is kind of doing this with a refresh other logo a little bit just to encourage more electric vehicle use.
 Honestly, electric vehicles are awesome.
 I mean, like you're saving the environment and saving your gas money and, you know, it's like crazy.
 It's like, I don't, it's just, I love electric vehicles.
 Well, I like them too.
 It's not especially the range is getting better.
 I didn't like it when you had to plug it in every other day.
 Right.
 Right.
 Every other day, but like every other hour.
 Right.
 Uh, they've gotten much better on that.
 And look, this is the future, uh, you know, I can tell you an industry as old as the automobile industry.
 You see GM and Ford getting after electric, you know, it's coming.
 Absolutely.
 The cost it's involved with changing all of their factories over from gas cars to electric cars is immense.
 They've been fighting this for a long time.
 But finally, the battery technology is getting there or already here and getting better.
 Uh, and so now the logo on the other hand, for me, just back to the simplicity of the new Burger King logo, which makes sense for them.
 Right.
 You know, all the gradients and all this stuff is kind of ho home for me.
 It's a little, I don't know.
 I get what the look they were going for, but again, just because you can, doesn't mean you always should.
 You'll hear me say that.
 Uh, and so, yeah, it's a little meh meh meh for me on the logo look.
 Right.
 I understand that it looks, uh, dynamic or electric in a way with the gradients, but I don't know.
 It's a pass for me, bro.
 Right.
 Yeah.
 Sometimes, sometimes it shouldn't happen.
 It's no for me, dog.
 Yeah.
 Sometimes it shouldn't happen.
 But, you know, I like it.
 I hope, I hope that this just continues across the board.
 And I hope more car companies start doing more of this.
 And, um, I don't know.
 I'm just like, I'm just, I love it.
 And they're also so quiet.
 I'm waiting for a commercial to really play on like the, um, if this hasn't already happened already.
 But I'm waiting for a commercial of like the lack of noise pollution.
 Yes.
 But like, think about it from like a scary movie perspective.
 Like you sneak away in the electric car.
 Right.
 But it's like a cute little like commercial.
 I want people to like the car wrecks and the accents will go up like running over people because you don't hear it coming.
 Well, I mean, I mean, people are, look, we all get distracted.
 I don't know what the rate to our own people die.
 You're walking out front of cars.
 Yeah.
 But like if you don't hear it coming.
 Yeah.
 Well, I'm not trying to be funny, but I'm not trying to be funny either.
 But like it's, it's like, but I'm serious because I'm being serious too.
 I mean, it kind of happens even sometime with my car because people don't hear it.
 And it's electric when you're like just kind of coasting.
 And there'll be times I'm in the parking garage of my apartment.
 And I'm behind someone's just walking in the middle of the parking garage.
 They have no idea I'm behind them.
 And I'm kind of like, I'm right here.
 I don't know.
 I don't know like how to handle this.
 And then they eventually turn back.
 And they're like, oh my gosh, I'm so sorry.
 And I'm like, you know, like sneaking up, I'll tell you.
 Yeah, exactly.
 Like right up on their chin, like earlier back to the legs.
 Yeah.
 But someone's going to come out have this song.
 It's electric.
 Oh, yeah.
 It's got to be like, it's got to be like, it's my campaign.
 Someone's campaign eventually.
 It's going to be something.
 No, exactly.
 Yeah.
 Sorry.
 Just went there.
 I just thought I was thinking.
 I was like, yes.
 We're in the retro mindset.
 We can continue this.
 I know.
 That's right.
 Exactly.
 Exactly.
 Our other news.
 And the last bit of news for today is White Castle.
 Has there a Valentine's Day campaign?
 Which I think this is sweet.
 And speaking of which, kind of side note here.
 Any small businesses now would be the time to start preparing
 for a Valentine's campaign.
 Or if you haven't already started, get the juices flowing
 of what you want to put out for Valentine's Day is your campaign
 for whatever's going on.
 But again, yeah, White Castle's doing a cool little,
 like pick up little box here.
 I'll put it in the, in the episode here.
 But it is a cool little campaign.
 Are you a big White Castle guy?
 I'm not.
 I mean, I'm not a, like, there's like, we've talked about Burger King
 enough, but like, you know, it's, we're more like modes
 or those kind of places like a burrito or something like that.
 Burger King is snuck in here and there,
 who's one really close to our loft.
 Right.
 But I'm not, I've never been a White Castle person,
 like the little mini burgers and all that.
 Like, never really hit my palette.
 Right.
 Right, right, right.
 You know, I think it's like a love it or hate it type thing.
 And I don't necessarily hate it as much as it just wasn't around
 that much.
 I think we didn't have one even here.
 I don't even know that we have one anymore here.
 Really?
 In Greenville.
 Are you aware of one?
 I don't know.
 There was one for a little while, but I think it's been closed for a while.
 But, you know, I know there's still hundreds of White Castle's
 nationwide.
 I like the idea.
 It's cool.
 We have a lot of people who are going into retro drive-ins and,
 you know, hey, sonics, doing the business, and with COVID and everything and
 people not wanting to go indoors, way to play off of it.
 I like the packaging, I like what they're doing.
 I just don't know enough about, you know, having dug into their market.
 Like, are people going to do that for the round hands?
 Would you be cool with your boyfriend to give White Castle for a Valentine's Day?
 It's not that I wouldn't be.
 what's important. Oh man we have a lying radar here in the Radcast Studio and it just
 buzzed like straight up. It just went off like the lie. Oh no, no, no, but I'm being serious
 I mean like you know at some point it's like you know there was a thing that I even saw
 on Twitter one time and it was like would you consider a date to McDonald's a day and
 I'm like technically you may get anything in date if you have fun with it you know
 sure like and this is a cute little thing and you know we're both kind of in this marketing
 whatever space. Can we tell that you're dancing around this because this is a big fat
 no. I'm not saying anything you know. I know you're not like high maintenance boozy I
 don't get that from you like not that you're not boozy but I don't I don't take you as
 being high maintenance I don't think you are. I wouldn't take that I'm not. Yeah I don't
 think that you are so I don't mean this because you got to be taken to like a three hundred
 dollar restaurant or something like that but at the same time yeah I don't know if
 white castles hit in the radar you know. No I mean I get it like but I like the idea
 it's cute like maybe for your you you know we're getting to where there's like two holidays
 for every holiday basically. Maybe it's like this is our this is just a fun little thing
 we go do but what I'm really taking you for the big stake on. Right right right no I mean
 that can be fun you can play with it that's a thing like here says it says it like you
 could make this into something fun and then play run me while you're doing it or you know
 I'm just kidding I had to throw in the run me you know. Yeah but yeah but you know that I think
 that'll be fun and but I think that's a cool move on white castles part and it looks cool and
 again it brings in this whole retro thing again like everyone's doing this retro kind of 70s kind
 of vibe right now and it's clearly trending so I guess you know there's a point where it's not
 gonna be trending but here we are. Well there we are. Yeah I guess that's the news for the week.
 Yeah it is there's only one other thing I wanted to just reiterate one more in time for our
 listeners the upcoming episodes are Tuesdays is Austin Hoops episode and again this is all about
 his winery and the number seven wine in the world and different ways to get his wine and where
 to find him and then the following week is going to be Willamette again CEO and founder of Woop
 and super cool app and like you all have to listen to this episode and it comes out because
 he talks a lot about even some of the cases of it hand picking up COVID cases and things like
 that it's crazy. Really deep episodes both about each of their products but they both have really
 great insight that I think our universal to business and marketing and just overall like getting
 ahead so I think really great rich episodes absolutely and more to come. Yeah well thanks so much
 Riley. Yeah thank you. We appreciate everyone as always you know where to find us at the radcast.com
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