Delivering Mission At A National Scale With Meaghan Stovel McKnight, Chief Executive Officer, Make-A-Wish Canada
A wish is far more than a fleeting moment of joy; it is a scientifically-backed medical intervention that can fundamentally alter a child’s healing journey. Meaghan Stovel McKnight, Chief Executive Officer of Make-A-Wish Canada, joins the conversation to dismantle the “last wish” myth and replace it with the Wishes are Medicine framework, which highlights the measurable clinical impact of hope on critical illness. Beyond the mission, she offers a candid look at leading a national transformation—moving the organization from a post-pandemic scarcity mindset to a culture of abundance by investing in technology, talent, and a “constellation of leaders.” From the logistical challenge of granting wishes in nearly 700 unique communities to the vulnerability required to lead from the C-suite, this discussion bridges the gap between high-level operational strategy and the raw, emotional heart of the social profit sector.
Available Results
Generated results are saved to the knowledge database for reuse and search.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.