Pure Intention Leads to Real Action with Mike “C-Roc” Ciorrocco

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 I realize this past month. It's like better to be full of yourself than empty
 You know, I'm just like I'm not gonna listen to other people. I'm making the rules
 How when you start writing stuff down how you how it starts to manifest and like literally becomes truth because if you believe it
 It becomes true more than it doesn't what allows people to get out of their comfort zone
 I mean have you have you have you mastered that with your own people like
 Igniting what's in you inside others. Yeah, I mean first I have to live it and I have to be the example of it
 I got to be living it showing it somebody's in Ryan too since I had this intention and I carry myself this way when people are around me
 It elevates them. Yeah, and then the people that don't fit. They just they just exit
 You're listening to the ride cast a top 25 worldwide business podcast
 If it's radical we cover it
 Here's your host Ryan Ulford
 Hey guys, what's up?
 Welcome to the latest edition of the rad cast. I'm Ryan Ulford your host
 We're back today with my good friend Mike Siraco. See rock. What's up brother? What's up Ryan happy to be back man
 Just ready to jam. I got I got some wow info for you, bro. I love it. Hey
 W.O. W. is long as it's not women of wrestling. Are you old enough to remember that?
 Yeah, yeah, I mean the rest of the women have come a long way haven't they?
 From Marvelous Mabel
 These ladies were you know 60 years old back in the day when they're really it's quite the feet
 But no, I love getting wild. We're gonna wild the audience. I know we will
 What's happening man happy new year
 Yeah, man, it's always good to go another time around with son, right and
 Learn from everything that you went through the past year and see how you can level up the next year and if you're like me
 And I know you you're like me, but if the audience is like us like we do we we always need to do better than the year before, right?
 Yep, so I'm excited about this year me too. I
 Don't have any resolutions, but I do have things that I I put down things
 I'm just not gonna tolerate and the top of the list was like
 Accepting mediocrity
 You know like for myself or others, you know, and I think you know you guys you and I are you know
 Brothers for another, you know very driven naturally, you know blessed for maybe that
 That drive inside, but like it's still
 Sometimes I just feel like even I settle more than I should you know, and I just don't want to do that anymore
 I want to push one push hard this year
 Yeah, you know, I was thinking about this the other day, and I was like, you know what man? I want to be full of myself
 And you know we get so
 We get hammered a lot of times when we start to be full of ourselves
 When we carry ourselves with confidence and then you get all this this chatter from other people, right?
 And we've heard since we were growing up like like this, you know, take it easy
 You know you don't stand out like you don't want to be cocky and this and that, but you know what man?
 I realized this past month that's like better to be full of yourself than empty
 Yeah, I'm just like I'm not gonna listen to other people. I'm making the rules and then and then what happens generally rhyme and if we've all
 Experiences spurts in our lives, but we really lean into that through the right people coming hang around you
 And then the wrong people get the hell away from you and so I'm not worried about like having everybody around me
 I just want to have the right people around me and I'm gonna be full of myself, and I want to encourage everybody to
 Be full of yourself rather than empty. Yes, I mean it starts with
 Why oh you right? I mean it sounds cliche and sometimes you know
 You and I might go down paths and like certain things I even hear myself, and I'm like
 You know, it's like it's not a motivation book, you know, but damn there's just some truce
 There's just some absolute truce like you are the the five people you surround yourself you are
 What you allow yourself to be you a lot you are the energy that you convey and like what I
 One of my favorite sayings. I'm gonna say it's a Ryan offered classic because I don't think I heard it anywhere is you
 You reflect you need to reflect what you expect and
 That means you need to be what you want everything else to be you don't expect you don't wait for everything to be
 What you want to be you've got to reflect it for the for the kind of manifest
 Yeah, I mean I one of my core values is leadership starts with me. I can't expect people to follow me
 I can't expect people to lead me or anything until I'm willing to lead myself and hold myself accountable and
 To the degree I do that. I'll get the same in return the reflection thing is a great great imagery or great analogy for this
 One other thing. I'll add to this. I had Chuck Garcia. It's what a great dude, man. If you guys don't know Chuck Garcia and look him up
 But he he was the spokesperson for Bloomberg back with Michael Bloomberg was running for mayor
 And he was telling me the story of my show
 I was asking like do you speak do you talk to yourself because I'm crazy like you see what he made up back here
 I talked to myself. It's a phrase. I use all the time thrust is a must. I tell myself come on keep going
 I mean, I'm a little wild like that, right?
 But I think everybody talks to themselves and I asked Chuck
 I'm like dude when you're by yourself like what is the thing that sticks out to you that you say to yourself all the time?
 And he said
 You know the world the words those were the most inner certainty
 And I said shit man
 Then there's no sense and not having certainty because you're not gonna get rewarded and I I don't know about you
 But I want to be rewarded so I changed my mind right?
 I just switched my thought to like I have a hundred percent certainty
 I'm going to get what I want and where I go and well this and if I decide and I don't do it
 It's because I changed my mind to not want it or not do it right but the certainty has to be there
 Why would you like ever entertain anything other than certainty if the world rewards certainty and so
 That's something that happened in the last couple weeks man and a couple a couple angels have been popping
 I call them angels because I was going through a little dark time this past December
 Parts separating some partnerships and long-time relationships man
 I'm not going to let it affect our relationships, but I was just felt dark a heavy, right?
 Yeah, and I got these dudes just popped into my life at the right time
 And I I don't know like why or where they came from but that Chuck Garcia was one and another guy
 The name's Tommy's from Ireland man. He owns hotels. He's wealthy and he just reached out to me out of the blue and
 Didn't ask for anything. He just started shooting me stuff
 And one of the things he shot me was look in the morning. I wake up. He said
 And he had this Irish accent. I'm not a good at Irish accent
 So don't put me on spot with that
 He goes and I get up in the morning tonight
 I write a story down of myself
 He writes a story. He calls it his mantra, but he writes a story about a guy every morning
 And so I started doing this
 And I'm like shit if it works for Tom, it's gonna run for me and I started taking this eight by 11
 Actually, I got my think billions for her here. I like she got it. I
 I start writing this thing. Yeah, let's take this out. Let me find this page
 But like every morning, right? I just started writing
 You see this chicken scratch here. There's watching. Yeah, so one page when I get to the bottom I'm done
 But I wrote a story everyone had about a guy that I want to be the stuff that I want to achieve
 What I do the way I think to people that are around me. I just started writing it
 And then I start go when I'm done. I go live it
 And what it's done for me, man. I cannot tell you over the last it started Christmas
 All the stuff that I was stressing about worrying about focusing on
 This appeared it went into like the background noise and the stuff that I started focus on was my story
 And let me tell you then besides those angels. I call mails because it popped out of anywhere
 No, I had calls set up after I was writing these stories during the day
 And these calls these people before me. I wasn't even asking them. They start speaking to me
 About things that I wrote in my story
 This is the wildest shit ever, man, and I can only it's the Crock experience
 I shared the Crock experience people could take it for what is worth dude
 It's amazing and I can't stop doing it now. So every morning. I'd be ready my story
 And I'm telling everybody write your story man. It's wild. It's called journaling and I
 It's called what you want, man, but that's but like that's what if people are out there might have heard that like but it's
 Wild how when you start writing stuff down how you how it starts to manifest and like literally
 Becomes truth
 Because if you believe it I'm a firm believe like if you believe it
 It becomes true more than it doesn't it's just it's back like what you said that confidence in the faith and all that and
 You know, I've been blessed with that naturally
 It's been oftentimes turned against me as arrogance
 But even when I was at my broken moment my
 poorest moment my you know worst moment
 I'd never lacked a confidence that I couldn't get on the other side of it and but that's always been my strongest
 Attribute now. I got a lot of weaknesses too, but like but that belief and when you write it down
 It's amazing like a goal. It's kind of same thing if you don't you say all the goals you want
 If you don't write them down if you don't create steps to make them happen then they'll never happen right
 Yeah, you got to take action, but the action comes from getting clear
 Right because like you could take action all day if it's not in the direction you want to go
 And so I think a lot of people's problem is they're not a lot of people aren't lazy. They don't they're not willing to
 Or not that not that they're not willing to take action. There's the direction and the focus and then the people around you
 Man, that is this is one of the most important things like and this goes to marketing and running businesses and all this shit
 When when you get the wrong people around you and you allow the it's all in you. It's not them
 The people are people. They're gonna be though and you're not gonna control them
 But when you allow the wrong people in your environment, they don't align with your mission. They don't lie
 Align with your core values. It's on you
 This will hold you back. It's like it's like having flat tires right and people are so
 Scared to clear up their environment now. I will tell you right now
 You don't have to have conversations with people and tell them you're caught them off
 That that's what people are scared of you don't even do that
 You need to stand firm in your conviction of what you want the standards that you keep like you talked about from your resolution kind of thing
 Is like you just done a mediocrity and you stand firm in that conviction live that out and then they self-select out because they
 It doesn't feel good to be around somebody like that if you're not with it and you don't even have to cut them off
 They cut themselves off 100% right. I had this happen
 True story radical. Yeah, we're five years old
 You know, I've worked tons of agencies had success but starting your own companies different
 I had this exact thing my first couple years because I pulled in some of my old running mates to work
 With me at radical right, you know, I was like I knew that I knew that they were capable in the business
 And they had experience and I'm like okay, I need some experience on the team right beyond me need to be bigger than me
 But it was a drag it was a weight like you know a brick on a freaking you know piece of paper in the water like literally because
 They were negative and a lot of people in the a lot of people in the ad agency business
 Are so jaded because it is it's a rough business like it's it's lucrative if you're talented
 But it's it's rough because you get you work long hours a lot of you put a million ideas and a hundred of them say
 Get said no and you get a couple home runs
 But it will wear you out and you get real jaded and real cynical and these guys are a cynical man
 And it was just it was like I was like man
 I'm carrying this burden and like doing these things and
 Eventually it weeded itself out because I did exactly what you said you said the expectation
 You set the threshold you say what's what's allowed mine to kind of work to self out, but man that is so true
 Well, the key with that is from the beginning
 You sometimes we hire out of convenience
 We'd make partnerships out of convenience right and that's obviously the wrong way to do it
 I've done it. I mean, I'm not speaking from this high place
 Like that. I am in a high place though, but I've been there before right like and and I'm not doing it anymore
 I'm not making that mistake again. Yeah, you know, it's uh, it seems good at first. It's convenient like you said
 But dude taking things in the next level and being like wow
 That that that's not convenience, bro. That's just not no not convenient at all. Talk to me about wow though
 I want to frame that up for everybody. What's what's wow mean to you? I mean, obviously people can hear it
 That's a great thing about you. I love you. It's simple, but it's direct and it hits hard
 But like wow like what what what defines wow for you
 So
 First of all to me we got to wake up
 And then go out and live that life like that wow life like I started thinking of myself through December
 I was like a reflection time for me and I'm like man, you know, I just don't
 I don't know how long we got on this planet right and and I'm like if I'm here
 I got to go all out like I have this hat on thrust as a must I got to go man
 And I'm thinking to myself is it really worth living and having a business and relationships if it's not a wow experience like really
 Why are we deciding to settle for anything less than that?
 So I just started pondering on that and this is what I do
 I pondered and I implement and I started talking to my team about it
 And I'm like guys we need wow experiences
 We cannot move forward without the intention to be wow
 It's unacceptable
 And we need to start having culture that's like that a community that we create that's like that and nothing else is accepted
 And so we have not just in our businesses have have committed to this
 But also we we're mentoring people in
 entrepreneurship
 And business like salespeople and all that and teaching them look
 You got to be wow or nothing
 And come in our community hang out with us and we'll all be wow together
 We won't let each other fall
 And so that's that's the message we're teaching people how to live wow lives live have wow businesses have wow relationships
 I even got an idea the other day I'm running
 I think it was running or I was going to stare master and I'm like oh shit
 I can have Raulcon by the way that's trademarked so nobody try to steal it
 Raulcon man you go to this convention. It's like wow
 You know what I mean like I don't know what a shit came from I think it's a pretty good marketing thing
 You're a marketing guy like I like it when people when people like to come to Raulcon
 I owed some URLs and I own recovery con
 Like and I have and I have no I just feel like it's valuable
 I bought it like 10 years ago and and someone offered me like five grand for it
 And I said no, I think I'll sit on it. I feel like I don't know. It's either
 An addiction company or like something out there. I like that
 But yes, I love so to answer your question with a real-world example love wow con
 I'm gonna give you a name and everybody out there if you've watched if you're a regular listener
 Then you know this name Christopher Lockhead. He's he did episode 300 with me. Chris Lockhead
 He's my one and only
 Literally mentor like look I take inspiration. I learn from anyone
 I don't want to just sound arrogant or anything
 But like he's the only real voice in my head like with marketing other than my own and he
 But it's he calls it legendary. He's like I you know
 He's all about category creation instead of competing in
 Certain categories like okay, why are the cell phones instead of because you know becoming another cell phone carrier instead of becoming
 Another Coke or Pepsi. He believes in you create a new category and you become the only competition because you
 You damn the demand for the existing category and it starts to come to you because you framed a new category
 And the way to break promotion exactly. It's
 Similar. There's a couple of nuances to it, but it's very similar to that and it's similar to that because
 What you're talking about with wow because he's like it's got a wow. It's got to be legendary
 It's got to be defining, you know, there's no
 There's no average when you become the category king and it's you know the same thing
 I mean I name my agency fucking radical. I mean the same thing and look I literally I haven't done it
 I've said it and I say it in every team meeting
 But I'm gonna get I'm gonna do this this year. I'm gonna make it happen. I say I'm gonna get happen and I tell kids
 I think I talk to talk but I'm gonna walk the wall without having it printed. I'm gonna print
 Drivers license. It's a license to be radical. You have permission to fucking blow my mind in our in our clients minds
 With ideas that are out of the fucking world and like
 Literally and because that's what I challenge people to do is like I named the agency radical
 They hire us. They expect it. They expect us to go
 piss in their cornflakes and like blow their mind. I mean like
 The license to wow
 I love it there. Yeah. Oh shit. I had so many ideas coming in my head right now. Holy shit
 Yeah, no man. I love it and and you know the thing about a
 Waukan or wow like this whole idea see I have this club on clubhouse
 Created called the Seerock experience
 Because I have an intentional experience. I want people to experience with me when I'm in an environment
 Like I think I'm gonna show I want to shake the shit out of you
 I want you to go home tonight and be like to make your wife like a dinner like oh my god
 Man like how we got to get more people like that on my show
 And then when you go to bed, I want you to dream about the experience like this is the this is an intention
 Right and you gotta that's where you start you start with that intention
 And then whatever follows is the action from that but you can't do shit unless you have the intention to do it
 Yeah, so uh, yeah, man. That's uh
 I got a lot 2023 is gonna be freaking huge man and I just don't see any limits
 I don't care if I haven't done something before. I don't care if
 I don't really give a shit about anything. I just I'm going
 Yeah, what do you think?
 What's the biggest?
 We talked a little bit about this as feeling a tad familiar
 But I want to reiterate it because you can never say it enough
 Like knowing where this episode's gonna fall it's gonna fall in January or beginning of the year
 And knowing that people have their own limitations in their mind
 Like but what do you think is the biggest thing that you've learned?
 You know, you've you've run companies you have people you train
 what
 What allows people to get out of their comfort zone?
 I mean have you have you have you mastered that with your own people like
 Igniting what's in you inside others
 Yeah, I mean first I have to live it and I have to be the example of it right
 I can't talk a game and then not have that myself
 So that's why I talked about leadership starts with me
 I gotta be living it showing it
 You know when they're looking and they see me on clubhouse having rooms or they see me on social and my
 Just everything is like just energy outflow of massive energy day when I tell them hey, we need massive energy outflow
 They're gonna they're gonna follow so I really believe it's being a role model when I wake up in the morning
 I pretend even if nobody's there. I pretend somebody's watching me
 And I just every I'm sitting right now in my studio and you guys are seeing me right here
 But like there's nobody here besides you guys right yeah, but when I'm down here by myself doing my thing
 Like I feel like there's somebody watching me and I have to keep the level up and the intensity
 Because somebody could see me and then use me as an example
 To take it easy. Yeah, and I refuse to have that happen
 So I think that's where it starts. I could go into a lot of things, but
 At the end of the day
 You know and by the way for some reason Ryan too since I had this intention and I carry myself this way when people are around me
 It elevates them. Yeah, and then the people that don't fit they just they just exit. Yeah, so
 Well, that's back to what we're talking about, you know, they kind of self select right?
 Full circle what um
 Let's get specific. I mean what when you end the year
 What will make you look back and go
 It I crushed it, you know like is there is there anything like specific that you'll look back and go that you know
 I say like a dollar amount or something like that, but is there anything like specific that you'll look back on and say I did it
 Yes, so this year was uh 2022 was a rough year as far as income goes
 Because I invested a lot of had startups that I'm working on this is the year for those to explode
 And uh, so I obviously income it's important income's important. Let's face it
 I want the income to be significant in this year um, so there's numbers that I have out there for that
 What the other thing is like I just want to consistently put together days
 That I'm doing everything that I have to do to be wow
 Okay, so habits I'm sorry goals are great and I and I have goals and targets and dreams and all that
 But but if I can live every single day like this. I know things are gonna work out
 You know like like live with certainty stay up tone emotionally and go all out and you cannot help but win
 So to me
 You know, obviously I have several companies. I have a podcast agency that's blowing up
 And we have targets for a number of clients there and what we're going to do for those those people
 Adding collaborators to come in with us and do some of the things that we don't want to do but be able to provide those services so just build that shit out
 And then uh, we started a we started a mergers and acquisitions company called Waymore Group
 And we're we're gonna create a community around that so we're not doing it ourselves and just buying businesses because I can get kind of boring
 Yeah, I want to create a community where we all come together and we're buying businesses and making life better for people
 And so, you know, how many businesses we have to buy to make myself satisfied? I don't know
 This is puts just say 20 20 businesses purchase next year community built hundreds of people
 And money just coming in that we couldn't even spend
 There we go. I like it and but you know what you didn't say this but I I call it
 It's a marketing term for me. It's something that I really believe in it is part of branding and other things
 the compounding effect of positive events
 Because it's just like interest when you
 When you on money like it like interest doesn't really matter to compounds over time, right?
 And it's the same thing with what you described putting together a string of these activities and these things that you're doing that you know
 Are going to bear fruit, but the compounding effect of all of that is the same thing with marketing and branding
 Everyone wants to go well. What's my ROI on branding for a month? Well, I call it probably zero
 But you know what the compounding affected that over 12 months when you stick with it
 I can show you the value because every client that's ever done what I've told me to do
 Sees den bears the fruit because it compounds over time it builds and it's the same thing what you're describing
 compounding fact of positive events love it
 Most people quit because I've seen results right away, right? Yep, and so my idea situation is to get so many people talking about me and my team
 That I don't have to talk as much about it anymore
 And then do you talk about exponential right and compounding to me? That's true. I'm the presence when people are talking about you and you're not even there
 You know, right? That's what I want to see and I'm starting to see that now already, but I just
 I don't know about you if you've ever felt this way, but I'm seeing results and I'm seeing what I'm capable of and all human beings are actually
 capable of these things. They just have to figure it out
 So the ability to create the ability to pretty much do whatever you want that I want to see how far I can take this thing
 It's like a game to me now. You know, I want to be an actor, right?
 I want it to be I am an actor because now I start saying this. I'm an actor
 I want to be in film and I want to be in TV shows
 I don't know where that came from it just came to me and I'll just trust my imagination and intuition
 And I believe it comes from God. I think that's how he talks to us
 For whatever you guys believe good good for you, but that's what I believe so I'm gonna run with him
 See how far I can take it man because I'm 45 years old
 There's nothing that says that I can't be an actor and decide to be an actor at 45 and then become a star
 There's no rules out there
 I'm not gonna. I just I just refuse to believe that there's some kind of rule for that. So
 No, no rules. That's what that's what people can't get through
 They think that that's only something that can happen to somebody else, right? Yeah, like no
 There is nothing special about me. Like, you know, like I just have a
 innate drive that might be special, but nothing
 There's nothing more than that like I refuse to be average and
 My brain never stops working with ideas. I mean, that's my skill
 I guess but like it's nothing special about that, you know
 And people have to get it out of their head that they can do whatever the hell they want to do
 It's got to do it. Yeah action man
 Yep action action. So talk to be about where everybody can keep up with wow
 Um, I'm thinking I was senior thinking that you're talking
 I'm like you and I get on these podcasts and it feels less like a podcast and more like a conversation
 Which is what I love I think we're just gonna have like a quarterly Crock edition. I mean, you know
 The rad cast Crock
 Quarterly episode that will have a much more creative name than that when I think about it for a second
 Haha
 Crock
 You can find me all over the place Instagram is my favorite platform probably Mikey Crock
 And then clubhouse and twitter by the way twitter started to jump twitter spaces
 Uh, I'm over there building now. I just got over and learning the learning the all that so you know
 I'm I made myself very easy to find man. Yes Crock go find
 I mean if you didn't if you're catching this episode and you didn't hear him in December
 Good listen to that fire as well, and I really appreciate you coming on mic. See rock. Go ahead
 Thanks for having me back brother. Appreciate you man. Yeah, man
 Hey guys, we're at the radcast.com search for w ow
 You'll find all the hallite clips from today. I'm at Ryan offered on Instagram. Tick tock Facebook
 You know what find me. We'll see you next time
 To listen or watch full episodes visit us on the web at the radcast.com
 Or follow us on social media at our instagram account v dot rad dot cast or at Ryan
 Allford stay radical