Weekly Marketing and Advertising News, February 18, 2022: Super Bowl 56 Ads That Scored A Touchdown

 The meat of the program
 What's your favorite spot the stock X the kid had a t-shirt on yes, it just had a stock X QR code. That was really
 Yeah, I would agree with I don't know. I don't remember. I it was I guess it was an app that's you don't remember it
 So there you go my
 S2K you stuck in the package which and literally I looked at Nicole when I came on I was like we talked about that I like
 You're listening to the rad cast if it's radical we cover it
 Here's your host Ryan offered hey guys. What's up? Welcome to the list edition of the rad cast
 It's our Friday marketing and advertising news edition
 I'm joined by my co-host Joe Amberg. Hey Ryan. What's up, buddy? Oh, man. I'm just living the dream. Is that what people say?
 Live in the dream
 Today's a special edition my friend. It is very special edition of the marketing news and I mean
 You know the week of the Super Bowl. If you're gonna be a marketing podcast you got to talk Super Bowl ads, right?
 Absolutely, so this is our if I was doing the music special edition
 Man, we missed the boat on we missed it. So we're gonna talk about Super Bowl ads, but
 It's Friday
 The 18th it is for everyone listening. It is we're recording this a little early a little bit because I'm on a beach in Tarks and Kacuz
 At least two cocktails maybe
 We were debating the pre episode. I said three bloody marries. That's that is too many bloody marries
 It is too much tomato. Yeah, one or two like sometimes I'll have a second and then I'm like halfway through it
 I'm like that was too many bloody marries. Yeah, I do that with bloody marries. I'll get halfway through it one and be like
 Okay, well, I guess I'll drink it, but on a so yeah, I'm probably a couple three cocktails in sure little sunscreen on
 Though in kids in the pool. Sure, not your kids, though. No, we don't know other kids kids
 Yes, I'll be I'll probably be working, but I probably also be a couple cocktails deep
 Just to be just to be fair. Yeah, I just I want to match up. I want to be in sync with you. Yes, so so I hope everyone's had a great week
 You know enjoyed Super Bowl. Did you enjoy the Super Bowl itself?
 I did I really wish the Bengals were the one. Yeah, I think everybody is kind of if you're not like an LA fan
 I think everybody was kind of yeah quietly rooting for the Bengals the from the who's the heart
 Whatever favorite I guess whatever you call that and I feel like they kind of blew it and kind of got hosed by the referees a tiny bit
 It was a little bit of both, but you know, it was funny
 I was watching the fourth quarter, especially I guess like under 10 minutes
 Did it not feel like it was almost scripted like it was weird like and I know I guess I know it wasn't but it was just like
 I felt like the Bengals had every chance to kind of pull away a little bit. Yeah, and it almost just felt scripted
 Like okay LA's gonna win this. Yeah, like it was just weird because
 I don't know burrow was doing things bro that normally do and I know it was pressure Super Bowl and all that
 But it just felt like I feel like I was watching a movie like and you know what's gonna happen. Yeah, I don't know if that makes any sense
 I agree 100% I in fact the like the final play. I believe was a sack correct
 Yes, and I said to my wife and son. I was like he's gonna get sacked 100% 100% he's getting sacked right here. Yeah, and it was Donald
 Yep, I mean, I guess that's not a huge stretch. Yeah, but it's like back to the script of how this will play out
 Yeah, you know Cooper couple kids catch the winning touchdown in worse. Yeah, Donald will get the
 Closing sack. I if I were playing like an LA movie. Well
 If I were playing against Los Angeles, I think I would put
 10 people on Cooper Cup. Maybe yeah, just
 Chance it with everybody else. Yeah, you know, it was a good game. It was a joy. I was quite a good game. It's a little worried that
 Did LA might you know run away with it or something, but it was a great game really. Yeah
 But I enjoyed the edge of the most part which we'll get into sure
 um
 The uh, what else is I mean, I know we're knee deep and up and coming filming. Yep. How's that going?
 I don't know if you can see how my sunburned face
 Uh, that's from yesterday. Uh, it was uh, we filmed a lot outside yesterday and it was cold and yet I'm still
 I'm sunburned wind blown or something. Is it sunburned? I'm pretty sure. I mean everybody got a little sunburn
 Yeah, really? Yeah, I didn't think that the UV rays were like strong enough. I don't know you
 You were wrong about that
 UV rays
 But it is going very well. I think I am actually
 I think I'm wrapped on filming. I think I'm done. I think what I filmed right before he walked in here was was the end for me. Nice
 Yeah, it's getting close very close. I mean, it's you know, not a lot of the editing. Yeah, that's the fun part
 I won't be talking about
 Yeah, yeah, absolutely. It's it's again a lot of a lot of filming
 Uh, which is I would much rather be doing them
 Pretty much anything else other than the radcast other than the radcast. We get the radcast. Oh
 Nick Weaver's got his mic on today. Uh-oh. What's up, Nick? What's up? Hey
 He's got a bag. He's a real person. It's first time people think we're just acknowledged. Yeah, that it's not in here
 It's a robot or something, but he's a real he's a real guy
 Yeah, pop in your chair. Really? Whoa
 Hey, yo, look out, but he is real though. He is real
 Um, I do have one, you know, thing I want to mention and so just for that we'll do. Okay
 Trends in the metaverse
 Hmm
 Soothing it is that's calming it is. Um, so I found this stat and I you know
 We're gonna talk about lots of ads and superl stuff
 So I know everybody's anxious. So just hold your horses on the edge of their seats
 Can't wait till they get to those ads
 Um
 By now you're pretty tired of you know the way the news cycle is like oh god. I should talk about ads
 As you as usual, we're right on the polls on the polls five days later
 The a gardener study who does lots of consumer studies gardener
 They say a quarter of consumers will use the metaverse daily by 2026. So 25%
 Of all consumers will use the metaverse daily
 2020 spinning an hour in it a day. There's any demographics on that you said all consumers a quarter of all consumers
 I'm wondering if it's would be mostly it obviously would be mostly people under a certain age, right?
 I don't know but grandma's not in the metaverse
 You know, part of me was like it's funny how you can like write these kind of headlines
 And at first I was like wow that shows this really gonna take off then I was like 25%
 That could still be what 13 to 23 year olds
 Yeah, oh yeah, what percentage of the population of consumers right you know, so
 Yeah, I'm I'm wondering like I said grandma's not in the metaverse an hour day
 You know what I mean she's not she's not yeah grandma got ran over by the metaverse
 I like that you know she would too. Yeah. Oh good times
 I would like to see grandma in the in the Oculus on you know like that would be a funny like
 Yeah, so you have to wear a glass. Can you wear your glasses in the metaverse? Do you need glasses in the metaverse?
 You still can't see
 Right. Yeah, but what the metaverse maybe adjust itself to your vision though. Maybe that seems like a stretch
 I got a meta prescription in the metaverse. I was thinking about that. Oh god
 Like you're your avatars depressed and he's got to go the meta's all off. He's got to go get
 Yeah, I guess I'm meta
 Meta all that so that brings up a whole another thing like would there be like meta like elicit drugs
 Mm-hmm meta oxy cotton whatnot people selling it. Yeah, I hooked on it. They're yeah, I'm tripping in the metaverse
 See you know you start seeing like stars and stuff on your avatar. That might be kind of cool
 They know I got a drunk in the metaverse. Yeah, and it like it's wavy or whatever like you can't like stand up
 Yeah, that'd be pretty great three forties in the metaverse
 For some reason the metaverse you drink malt liquor
 All malt liquors all the time in the metaverse. Yeah, I'm gonna have a I'm gonna have a beer like well. We have malt liquor. So that's
 It's all taste in the metaverse. You have a meta hangover. Yeah meta headache. She's metaadville right but uh, you know there was our one
 Trends in the metaverse
 in the metaverse
 So it's
 Trend though. Yeah, it was trend trend in the universe. That was our one. We had to have one one of our
 Contents days. Yeah, um moving on to
 And the meat of the program
 So uh
 I'm gonna go on I'm gonna sit on a soapbox just for just a minute. Okay
 So, you know, we like to give context sometimes here. We have fun. We joke around but
 It's pretty fun. It's fun for us. Well, maybe no one else we were having fun. We're having fun. Doesn't matter. Yeah
 I was disappointed overall
 In the Super Bowl ads for this year and here's why um, I like the fact that we did pivot from the seriousness and pandemic stuff
 I appreciated that. Yeah, very much. Very much as a whole
 um, but what I think is
 What was really alarming was how few large brands
 Embrace
 The attention spans of today and how short they are. Mm-hmm
 And the length and time like the day and age of everyone being at a Super Bowl party
 Uh
 Tuned in to every minute of every ad. Right. It's just not reality anymore. No number one everyone has a smartphone the second screen in their hand
 They're all we're all doing different things. Mm-hmm. And so
 You are one second away from losing the attention of of the person maybe even for a second
 Yeah half a second. Yeah, and so a lot of these ads felt like ads from 10 years ago
 Like modernized by maybe the characters or certain stylistic music things like that
 But they've long drawn out narratives to one two-minute commercials. Yep
 That you don't immediately know who they're for what they are
 They might have one or two recognizable celebrities or something, but you don't know what it is and it's like
 If you don't get that attention immediately if you don't recognize the tiktok impact of today. Oh, yeah
 Um, and I just felt like there was a lot of tone deafness from some of these large brands that like
 They had written a really creative script and if you stuck with it for the full minute and a half
 Yeah, you're like, okay, that was pretty creative like some of these I watched on repeat, you know
 No, we were gonna do this solving the moment then when looked at and I was like I didn't even give it
 You know like because I knew we were doing this I paid more attention
 But I was like on second watch. I was like, okay, that was clever writing. Yeah, sure
 But in the moment and I watched my four boys watched the game with me and what they say the average
 Education is what like fifth grade level, which is essentially like we're three of my boys are at
 So I was like I was asked them while we're watching it
 Which ones they like which ones they didn't right and which one caught their attention I'd watch because they had phones in their hands
 Yeah, and like whether they kept watching it or look down
 And literally I just think as a whole a
 80% 70% whatever
 Just would was not tuned into what it takes to get attention and hold attention today. I agree
 And you know like I'm not saying every ad needed to be a tick-tock version of the ad
 But you know what it would have been more clever more interesting. You just got to kind of move
 Quickly get to the point hold attention and I think the ones that we talk about
 On the review I think
 Staying out for that sure and then I think even in like watching them in second half like part of me want to okay
 I give that a B grading but in the moment I probably gave it a D grading because like I'm rewatching it
 And I'm watching it as a YouTube focused on watching it. Yeah. Okay. That was clever good writing good music
 Whatever it might be but it's felt like I don't know. I just don't think that brands really leveraged
 I don't know some of the attention
 Getting mechanisms that we're kind of learning that you have to do today
 I agree with that. I wonder you brought up a good point
 I wonder if we weren't in a situation where you could go back and watch it three or four times if they would have maybe
 Done that shortened it because there was a time where you watch an ad during the Super Bowl
 And if they never played it again, fuck you you never saw it. Yeah, exactly you never see it again
 Because they're on YouTube or wasn't this prolific
 You know what on your smart phone like it is today or whatever. Yeah, I think I told you this and I believe you agreed with me that
 I was trying to pay attention to the commercials. I told my my wife. I was like hey
 I need to pay attention to these so you know whatever and then halfway through an ad
 I'm looking at my phone. She's like hey
 What do you do? You said you need to pay attention to this idiot and like oh, yeah
 Yeah, yeah, yeah, yeah, well that proves the point it's like, you know, and
 I look we're easily distracted and like I don't I'm not trying to hold them to some standard that's just
 Unachievable when we're so distracted, but at the same time
 I think the winners and the losers
 Some did this others, you know who broke through like truly broke through right in a so with that in mind
 um
 Did you know let's just start here my list to here. Yeah, I know
 What kind of go through?
 There's no, you know perfect order just like every other segment we have
 No perfect mechanism here, but let's say this
 What was your favorite spot?
 Uh, I will say even though it was kind of weird
 I like the coin base one. Yeah, it was just so
 Weird right and I was like what the fuck is this?
 I just for the weird shock value and just not a shock, but you know what I mean
 I'd like I thought that was the most clever. It was the most clever simplest
 uh
 Trackable yeah, because it actually went somewhere. Yeah. Oh, yeah um mysterious on some level. Yep
 And lowest budget at least for setting it up other than paying for the ad itself had to be and I thought it was brilliant
 Yeah, I think it was
 I just set up every reason why the whole of all these ads I didn't like did
 This one actually did breakthrough. I used you know, you know what?
 Actually, you know, we're gonna talk about a few things because you know
 We're so ahead of the curve here way ahead because we're gonna get to a couple spots that we kind of uh
 May or may not of guest or talk like sure certain attributes of them sure
 But I don't know if you remember this we talked about QR codes
 We're gonna be in ads and on video ads moving forward. Yep, and then if you take care
 Well two or three weeks ago, we talked about this. You're gonna start to see it or they should do it. Mm-hmm because
 The smartphones now use the camera people are with through the pandemic. They're now used to that behavior
 They know what to do when they see a QR code even older people know what to do. Yep
 And 20 million people visited the site in like 10 seconds and yeah, it went offline for a little bit
 It did I looked at it because I already have an account. It was like making new account
 And I was like there was something for people with existing counts. I was like, okay click and I was like oh
 It's frozen
 So I worked a little too good. Yeah, you'd be ready for that. I probably don't know that lesson, but
 Uh, I thought it was brilliant. I thought it was too. Yeah, it really broke through everybody's kind
 I first like for like five seconds. You're like what is that and you're like, okay, and
 Yeah, it took it took me a minute to be like, oh, I need to probably
 Did so the other I don't want to jump ahead too far, but
 Oh, man, which one was it with it had that the
 Stock X the kid had a t-shirt on. Yes, and just had a stock X QR code. That was brilliant, dude. Yep. I was like oh shit
 I mean not only you and I are both sneaker efficient bottles
 But I was like that is brilliant and I wonder how people paused or thought to pause like with either their DVR or whatever
 I like to I was almost I was in the next commercial and I was like wait a second
 QR code I had to go back and my family's like, what are you doing? What are you doing? Come on. Well there you stock X
 They got order those Jordans
 Quick I need a bad
 Nick you have a favorite
 Uh, gotta go with the Austin powers with GM. Okay. Yeah, good choice. Good choice. Good choice. I liked it a little retro little fan service there
 I know I did like it. I liked it. I mean just clear. I like them you the movie. I mean, you know, we
 And recognizable characters like I guess that might be one of the
 I thought it was a long drawn out narrative kind of getting to the store
 But when the characters are that iconic. Yeah, you're kind of gonna pay attention
 You know like all right. I gotta know where this goes. You got Seth Greene in there. You've got Roblo
 I believe was in it. Yep
 Whatever that lady's name is. I don't sorry lady
 We could not see lady or what I don't know. I don't know her name. I don't either
 Well, so what what was your favorite? I don't know if you've given a favor yet. No coin base was my favorite purely from like
 a purest like
 Effectiveness add holy shit. That is brilliant. Yeah, and smart and proving me right for a couple of years
 You do love that. I do love that
 but that was my favorite, but then
 I don't know why I don't know if it was the salt and pepper and we talked about it or whatever the Doritos flame in hot
 um, I don't know hit
 Either it was the minus nostalgia buttons combined with I don't know the cleverness and fun this of it. I you know like
 In it may have taken a little too long to get there like talking out of both sides of mouth here, but I don't know
 The salt and pepper, you know the music playing. I was kind of like all right. I got to see where this goes and I don't know
 Some of the cues were good
 Do you want to do you want to talk about how we we told the future at all? Oh, yes
 My getting too close
 So the Pringles ad where the guy gets his hand stuck and then his son gets his hand stuck just last week
 We for told the future
 Like the Simpsons do occasionally and we talked about almost exactly that we were talking about there's a new campaign for Pringles with
 Fitting the perfectly for like the ridge of your tongue right and then we talk about stacking them
 They said the only bad thing about Pringles is you eat too many of them and your hand
 You're my ass too big and you can stuck in the package which and literally I looked at Nicole when that came on
 I was like we talked about that I think last week. I was like holy shit
 I can not find it. It was funny. They might have what so they might have listened to the I think they listened to podcasts and edit their spot
 We'll have to look into that. Yeah, I'll look into it. It was hilarious though. I can't believe it
 We're on the again. We're on the cutting edge cutting ads cure our codes and Pringles hands getting stuck
 Hey, I almost get stuck all in the packaging
 uh
 We started with best so um what was your least favorite? What was your uh?
 Oh my god, I can't believe they did that or that sucked. I mean look at my uh, let me look at my list here real quick. Yeah
 Um, I don't know if I had one that I hated
 Uh, I really hate start. You're impossible with Toyota like it wasn't necessarily the spots but the tagline like I'm like
 Oh my god. I uh, the Bud Light
 Seltzer louder flavors ever thing. Yeah, I feel like I wasn't a huge fan because it's just like come on
 Yeah, is that guy gonna I mean is he still is he really doing a seltzer? I mean maybe he's just phased with it
 But uh, I think that was the one where I didn't love the Pete Davidson one the mayonnaise one
 Helmonds. Yeah, it was okay. Yeah
 um
 I thought
 You know at the time
 It's funny like watching it through the second time
 The sales force one with the maximum car. Yeah, I liked the premise of where they were going with it
 Because I do think and I've been kind of on the sandbox a little bit about
 You know, you get the metaverse kind of NFTs and you get all this and I will call it the fake world
 But like the digital world and I think there's still a lot of people that especially the panning camera
 Anything else that are craving realness mm. So I thought the premise of where that was going was great sure
 The branding component and knowing who it was and why it was for was just too long to delayed it was like and it just
 Think about a time to get there. It's like uh, who was that for you could have insert brand here throws a fucking hint
 Yeah, I mean, how about that? I thought it was a Lincoln ad the whole time. I swear to God
 I was like this Lincoln cuz that's what right because he does ask for that. Yeah, like nope sales force and I was like oh sales force
 Could have been a Lincoln ad actually better Lincoln might as well have been as far as I'm you know what I mean it's true
 I don't know Nick was there one you hated
 He doesn't hey Nick's not a hater. He's not the hater. He likes things too much. He doesn't drink the hater aid
 Hater made um
 Other ones that stood out for me
 uh
 I thought Chevy did a good job overall you know between awesome powers
 Which Nick mentioned and then
 This a pran is oh, you know what God bless America. That was probably the best one
 I mean that one was the most like so when that song starts playing. I mean unless I don't know
 I don't know what the age range is but everybody that would probably buy a Chevy right within that range probably and
 The music starts playing and your drives. She's driving. I didn't immediately know who she was. I didn't either
 Yeah, but
 Recognizable enough between that and then driving through the compelling like new jersey background with that music you're like
 There was enough nostalgia enough there that you're like, okay. I'm gonna see this play out. Yeah. Oh, yeah
 You know, I mean there's got to be the strong enough hooks at the beginning and that music alone hook
 She is as soon as that music started playing. I was like oh shit. Okay. Yeah, I mean honestly that was appointment television when we were in what college
 Yeah, we would stop what we're doing on Sunday. Yeah, as
 College aged males that had pretty much anything in the world to do and sit down and watch that program exactly
 I mean, right? Yes, so I mean that was it was very very smart of them. Yeah, and then at the end you do get the nostalgia the payoff
 Yeah, brother sister hugging it out and they looked you know what they looked genuinely like
 Moved kind of hey exactly. It was good at I mean whether it was acting or real. I mean that you know
 I'm sure there was just out there for them doing it, you know, it felt there was a realness to it all sure what was her name on the show
 weather Heather weather
 I can't think of I can't think of it either, but I can't think of it
 Anyway, I just brought the whole thing to a grinding call, but now it's gonna bother me. Yeah, it's gonna bother me too meadow meadow
 Heather why do I think weather a weather meadow and weather sure that could be not terrible not close
 I don't know why meadow and in weather
 I mean they're both you know kind of like I don't have a socket and rocket nature not that close. Nope, that was way way off
 Read my lips
 No to yourself to yourself. Yeah, it's a self. No, I'll be loyal
 I also want to make a remark to tell people I'm not looking my texts or my crypto or anything. I these are notes
 So notes notes, but done by my wife. Thanks Carrie
 Hi, you know, she doesn't listen. She doesn't listen. That's what she just did. Yep
 Um, would you think of the Kia spot
 Uh, which one would tell me the Kia dog the the dog seeing the electric car
 Uh, those cubes cute. Yeah, it's like that laughs super hard. Yeah, it wasn't exactly. Yeah, they're like oh, that's kind of neat like dog
 Dying electric dog. Yeah, yeah, brought it back to life. So and get this uh
 Uh, Kia is putting 10,000 Robo dog NFTs up for adoption. Oh, no, I can't believe it
 NFTs up for adoption or for sale. Oh, I don't know. I won't be doing that. Hey, it's a brand connection. You hate dogs. You hate dogs, though. Oh, as
 Oh, you know, I'm not a dog hater. You don't hate them in our loft building. You know, you love though. Yeah, make love ultra
 Yes, I do. Hey, the superior bowl nice nice nice connection. Yeah, we're picking up on this thing. Uh, um, superior bowl. I did enjoy. Yep. Uh, I think mainly because I liked
 most of the superstars they had in it. Sure. And, you know, playing off the bowl, big little balls, big basketball vibes
 Um, there was something I don't know
 Interestingly, it might just be my humor, which is probably
 fucking weird, but like, you know, Brooks kept talking about the
 Celter or whatever. I'm like, uh, I don't think I thought was funny. Yeah, that's a steve steamies in there. Yeah, um
 That's arena Williams
 That's right. That's a lot of uh, big stars. She was the reveal, right? Yeah, like they were like, oh shit, and it was her, right? Yeah, that was good. It was good. It was well done
 Uh, it's like you have ultra nice. I don't know
 B
 Plus rating. Is it so do you have the ratings on there? I have certain ratings from the Kellogg's who does
 There are research group. Uh, school Kellogg school does serial brand also. Yeah, sure. Yeah, little done
 What was the number one also Tony the tiger? Sure. Um, he's a big part of it. Big part of it. He writes some
 ratings. Tony the tiger ratings. He's like, that was great. He's like great. They had one two three four five six seven
 They had nine that they rated as a okay, and we didn't talk about this last one, but we're but we'll we'll lead into it with the
 So they did rank Amazon Alexa and a
 Which one was that that would be a mind reader. Oh, that was pretty good. That was good
 The only thing is you'd seen part of those before, right? Yeah, they showed little pieces of it before it
 It wasn't as like surprising, but it was very funny
 So uh
 Mindreader avocados from Mexico. They rated as a
 And I didn't really care for that with the whole Hercules like
 I don't I don't I think it was just the brand connection. Maybe it's I don't feel like it's weird to
 Advertise a like a vegetable, but you know with the irony broccoli like right before it had the Super Bowl
 They the US like banned all imports of uh of avocados from Mexico
 So supposedly threatening of inspectors was going on
 Avocados from Mexico needs to stop spending money on
 commercials and start spending them where they should which is lobbying
 Yeah, maybe some bribes. Yeah, whatever. There you go. Not commercials
 Oh, that's their idea
 BMW
 He had a day rating which one was that
 You know it gives to show you that I don't remember coin base coin base of course a
 Doritos Cheetos a
 Google pixel six the smart phone right about the camera
 That was kind of the uh
 They had the
 Different like low lighting even things like that. Yeah
 Um, it was all right lays
 That was this Paul rod and etc. Yeah, that was funny. That was pretty funny. Those guys are I mean those guys are gonna be funny
 Exactly planters
 And I didn't remember their spot. Yeah, maybe I missed it. I have it in my notes and then last Uber eats
 Uber don't eat so I clever the my that was so that was maybe my favorite moment
 From any of the commercials is when one of paltrow takes a bite of the my vagina smells like this candle or whatever when she goes
 Hmm that I did I laughed for like 20 seconds. I was like holy shit. It's not everybody's gonna get that no
 But it was a really funny. It was so funny shit. What a good sport like yeah, she's getting paid obviously it wasn't obviously not
 Truistic, but I was so funny. Yes. I was very happy very funny
 It's in their month and I don't remember everyone every actor was in it
 It's in their munching on cat litter. Yeah, and it was it was sort of cringesworthy like the deodor
 They like it's kind of like you want to look away. Yeah, but I feel like it was funny enough that it was sometimes those cringesworthy ones
 Can be polarizing and like not good for the brand of and I felt like it was funny enough that it was for sure
 Pretty brilliant. It had a little funny and a little like you said a little
 Like and I feel like the branding because you get it like uber don't eats like they branded it throughout
 So you're getting what it is and then to pay off at the end, which is they deliver food and food you shouldn't eat and other stuff
 Such things. Yeah uber don't eat uber don't eat clever. So those were the a's okay
 On the book on the b side there was too many to name, but to name a few e-trade Disney plus
 Goats the Disney plus was the goats. I was fine. Carvana
 I don't remember green light
 Helmonds mayonnaise. Yeah, Pete Davidson gets I thought I was here. I'm over it
 Iris spring
 I remember thinking that was funny, but I don't really remember what it was. Do you know Kia
 Which we mentioned sure the medical commercial was okay. So that was on the be rating for Kellogg's
 Orton of the tiger
 the
 Medical commercial was the animatronics. So the animatronics that
 Like they got thrown out at the at like showbiz. That's why I remember growing. Oh showbiz pizza
 And then they end up like he kept being repurposed and then he ends up putting on goggles and rekindling with all his friends and everything
 That was it was it was pretty good. It was pretty good. It was it was a long one. Yes very long. Yeah, so the Irish spring one
 Was they did a it was like a witch trial thing
 And it was kind of like that movie mid-summer
 I don't know if you were seeing that where they're dancing around the maple, but it's like very menacing and stuff like that
 It was kind of good kind of good kind of good kind of good. So those are some of your bees on the sea list
 They had Chevy Silverado. So as a sea
 And I'm wondering if they felt like the buildup took too long to get to the branding
 I think that's where some of these and they most of these at rate highs like the branding connection probably
 You know, I think we both agreed that it was
 Strong enough to maybe carry that. Yeah, let uh
 Into it
 Which is into it. I wasn't into it
 Uh, let's see
 More into it, right? Uh, they had Nissan
 Peacock
 Planet fitness
 Planet fitness was the ones you learn. It was okay. It's okay. It's pretty funny good to see her not
 Being dad, I guess she's a lifestyle. Yeah, she made her 20s early 30s. Yeah
 She on the D list not good. She's not good big-back D list
 D in your face. Yeah, D in your face list. Uh, is
 This sees her sport sportsbook. Oh, get the fuck out of here. I'm so tired of that dude. I'm so tired of it
 General Motors which one was that that would have been the
 General General Motors was the Austin Powers
 Really D
 Really, I don't know if that's a D even though I you know, I don't always like something that's so reliant on the previous material
 Like that was sure, but I thought it was clever enough that it definitely was I was putting on the be list
 One that you and you said they the the sopranos one was a C right and that what you said yeah get the fuck out of here
 Yeah, Kellogg's Toyota D. I would agree with too long and drawn out and
 Starcher impossible. Yeah, that gets me if I can hit the right button
 That's something about you Toyota and I like Toyota. I've worked. I've done Toyota braining before. Toyota is a great company
 But they're that those spots no point out now too long to get to the point and then universal or land though
 Was on the D list. I don't know if I remember that one. I don't either on the F-list sales force because it was I was
 We talked about it and Taco Bell
 Live moss. What was the Taco Bell one? I don't know. I don't remember it. It was I guess there's an F
 That's and you don't remember it. So there you go. Yeah, I like some tacos. I love tacos
 So that was the highlights of the ratings themselves
 You know all in all
 It was enjoyable watching back through them after the fact sure but during the moment. I don't think they had the impact
 Um, I think there was I joked the second screen had a big night. I'd be interested to see
 Like that correlation of time on smartphone during the ads screen time during the ads. Yeah, that would be real
 Interesting to me because I have a feeling it's high. Yeah, yeah
 Like I said if I didn't have somebody there reminding me every once in a while. Hey, you got to pay attention
 I probably would have missed quite a bit. Yes is uh
 Anything we didn't cover
 From the ads. Yeah, any ones that like really stood out. Let me let me let me let me reference my uh my notes here um
 I wonder you know it leaves me to think like
 Are we gonna seek your like because of how successful coinbase was?
 And like oh yeah QR code is gonna be in every other commercial though
 A hundred percent
 Absolutely because like it's the holy grail because and this is what I said like
 The biggest problem with TV has always been trackability
 Like and they have ratings and things like that
 But tracking it back to the lower funnel of knowing if someone took an action
 Yeah, true like you can always look you can look at website traffic for when the spot's run
 They've started to line those things
 But coinbase being able to know they got 20 million hits on the spot and even like obviously super bowl
 But like reducing it down okay a
 Sunday night television show
 But if it's got a QR code and suddenly you know it ran between this block
 In your website traffic and you had specific clicks because you can lead them to wherever you want
 Yeah, you know, and so if you have an ad that's you know super specific to an offer or something like that
 And then you got the QR codes brilliant. It's brilliant. Yeah, and uh because you're not just seeing it's not just eyes
 It's interaction exactly in a second experience. Oh, yeah, what is it you know, I'm learning. I'm learning from you
 That's what I'm trying to express right. No, I like it. It's uh, it's good
 And I don't like you know how much I hate learning you do hate learning so much the uh, but it's also
 Because you have a 30 second spot typically sure
 Obviously in the super bowl they bought more time they did longer spots, but like typically you got 30 seconds
 You can only leave so much of an impression right so the chance to then leave them more extended impression
 Even if they don't make a purchase immediately, right? That's the value is because
 30 seconds impression leave them to website
 Bigger boulder broader expression impression and
 Even if they don't buy you've pushed them further into the funnel for where the when they do buy. Yeah
 And that's ultimately what you're trying to get I wonder I'm sure they don't release this
 But the coin base one was to get you to sign up for coin base basically
 And if you had an existing thing you get
 I don't credit or something it didn't work because it was too crowded, but uh
 I wonder how many people signed up for it that like that day. I heard it was pretty significant. I think it was a roaring success
 I'm sure well. I just wonder what percentage you know, and I mean
 17.5 is all right
 I heard it was actually 17.6. No big deal. Yeah, I don't know. I'm not much of a numbers guy
 But I heard it was 44.33215. Okay
 215. Yeah. Okay. Nick had told me to one six. Yeah. Thanks a lot Nick. He rounded up. He always does
 He always does
 Not to 10 but to six six. Yeah, just to the next number new rounding. Yeah, equation new math. Yeah
 But all in all, you know the final thoughts on the Super Bowl ads um like you said it was
 It obviously didn't hold my attention quite that much
 There were some that like the QR code one where I was like what the fuck and that's yeah, you know the coin base one
 I will say
 And we didn't even talk about this. I didn't hear you say anything about it on that list the Budweiser with the horse and the dog. Yeah
 I think that they probably thought that was gonna have more impact than it did because it hasn't passed been hard. I
 felt like it was too
 There's something about and having been at the agency where this developed they're hanging out the simplicity of the Clyde stales
 Yeah on the street while coming around the corner
 Planting like the dramatic music
 Sometimes simple is better
 And trying to tell this convoluted story of the dog and the horse and the Clyde st
 It was just too complicated. It was like the narrative was like I got it. It was it was
 I don't know heartfelt when if you paid attention to it long enough sure it was like
 I didn't make the connection to the Clyde stale now, you know like they just had that act you kind of
 I felt like they wasted the iconicness of the Clyde stales. I agree by
 complicating the storyline. I agree
 I think probably what happened there is what I'm picturing is someone said
 Hey, let's do another dog and horse ad and then someone's like sure and then they didn't really
 Yeah, they didn't really spend puts time on it. They were like
 Let's say the horse is hurting and the dog and whatever in our business. They call it the dog and pony show
 That's uh, I like that that actually he he he that rings true
 The
 Well cool guys. We hope everyone enjoyed that if you made it all the way through then I'm at least four cocktails in
 Yeah, at least four cocktails in yeah, I'm four cocktails in right now
 So exactly final thoughts from Nick Weaver you had a couple moments there from you Nick any final thoughts
 That's good episode
 You okay? I agree. Hey, he's right again. He is he's always right. Yeah. Hallelujah
 So uh Joe always appreciate you where can everybody keep up with you? That's uh, so
 jh underscore comedy on tiktok
 And then uh my uh, Instagram is joe joe joe lean j ol e and i'm sure nickel man
 Just to put that up somehow on the on the radcast so keep up with me that way if you can
 It's hard to keep up. It is
 Cool go follow up and coming dot series
 On Instagram you learn more we posted more about the comedy series. We're filming that joe's acting in writing in and
 a part of so
 Happy to see where that ends up. I'm excited about it. It's uh, we're today
 I think is the last day of principle photography. Hey, I love it. It's exciting. Cool
 All right guys, you're to find us the radcast.com search for all the stuff today search for
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