The Week of January 5, 2024 Marketing and Business News: Marketers’ Biggest Concerns Heading Into 2024

 What's up, guys? Welcome to 24 is the red cast are weekly marketing and business news of the week here on January 5th, 2024, back in the day of the year.
 What's up, guys? Welcome to 20 24 is the red cast are weekly marketing and business news of the week here on January 5th, 2024.
 I'm Kimisabe, my good friend, my co-host here on the red cast Chris Hansen. What's up, Chris? What's up, my man? Happy New Year.
 I feel like I had to really dial it up there. It's 2024. It's like New Year's. That was my version of like fireworks.
 It worked. I talked a lot of them, I usually do. So you got me fired up. It's hard to get me to change that volume.
 I got to dial up the volume. It's radical. We covered it. It's 2024. We are in the space time continuum. I remember growing up like about a set the year 2024.
 Like this sounds like we're out there somewhere advanced. Spaces flying planes.
 But when driving self-driving cars, we're getting there. We're getting there.
 It's slower than we thought. I think somebody was guessing we'd have flying cars by 2024. I bet that was probably on someone's trend list for technology in 1995 by 2024.
 We'll be for lying in cars. Now, still driving those gasoline guzzling V8s. We're just now getting to electric cars that don't make any noise.
 But we're getting there. I do want to fly in car though. That'd be on my wish list.
 I can't wouldn't not sure. I think I've seen some prototypes. I just think they're not very affordable.
 Not affordable. And I'm not sure how we'll do air traffic control. It's when there's no.
 We can barely manage drones.
 Yeah, 13 year olds let alone adults flying cars.
 Exactly. We appreciate you wherever you are, whenever you are, however you are for making us number one in marketing a business on Apple podcasts.
 We did hit number eight in all business shows in the world over the holidays. So we thank you for that.
 There's a pretty big names there, Chris, that we were up and above not to call anyone out, but we appreciate that.
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 You go into business under Apple.
 And when you're on the first page without a scroll, we get excited. So we appreciate you for listening.
 And we hope you'll continue here in 2024 as we light it up.
 Speaking of lighting it up, they do have some pretty good marketing headlines this week.
 Specific to lots of there's trends. There's forecasting. There's predictions.
 And there's also biggest concerns. This comes to us from at age. I thought this was actually pretty interesting.
 But I think if you're a marketer out there was a lot of things happening in the industry that have people like questioning what they should do, who they should hire.
 Things like that. But at age put together marketers biggest concerns hanging to 2024.
 Number one economic uncertainty ongoing concerns about the economy, including the effects of wars overseas.
 High gas prices inflation.
 And the return of student loan payments are heavily weighing on marketers.
 I don't know about that last part.
 I don't know how many markets are going really thinking about student loan payments. That sounds a little political.
 But the rest of it sounds fair. So economic uncertainty is number one, the rise of AI, the rapid growth of innovation of AI and marketing,
 despite its potential has left many CMOs feeling uneasy about implications and brand safety issues.
 Three CEO CMO disconnect.
 That's a disconnect between understanding and prioritizing marketing metrics and roles.
 This is always a balance because CEOs want sales, want numbers, want things immediately.
 And the CMO is going, hey man, we got to build brand. We got to build brand over time.
 So we need more marketing pieces.
 Yes.
 More stuff to put out.
 Exactly.
 So see the marketing department is always trying to stand up for what they're doing, building long term success for the brand,
 while also building short term sales and CEO is going, marketing's not working hard enough.
 I want battle that I'm very familiar with.
 Yes.
 I want more sales today.
 Like, oh, okay.
 All right.
 That's always, that should be like, that's the biggest concern in every year.
 That is not new for work from home and in office balance.
 It's the struggle to find a balance that benefits both employees and employers in the post pandemic work environment.
 I do see and hear this a lot, especially like larger agencies and larger companies.
 You let, it's what happens when you let people stay home for three years and you want them to come back.
 They don't want to come back.
 What they have to come back.
 Dude, I got a berries bootcamp at 1 p.m. this afternoon.
 I can't come in the office.
 That's exactly right.
 That's what it is.
 I have a peppermint facial at noon and I have my bootcamp at 2.
 I don't know how that's going to fit in.
 Or as you want me to come back to work.
 Or it's, oh, I'm into loom for the next month.
 You didn't tell me how to be in the office.
 Yeah, exactly.
 Working hard remotely.
 My mom's day spot down in Key West.
 Wait, are you getting your work done?
 Yeah.
 So there's that balance.
 I think that's unique to marketing, by the way.
 That's unique to like almost every industry.
 Organizing talent.
 Number five, challenges in structuring the marketing workforce efficiently.
 Mix of in-house and external talent and rapid adjustments to media performance.
 This is the hardest part.
 We have more marketing channels than ever.
 We have more complexity than ever with marketing.
 Like channels and content and influencers and mediums and all these things.
 Okay.
 Do we have it in-house?
 Do we have out-of-house?
 We have an agency.
 You can't hire, can one person learn how to do all these things?
 No.
 How many people do you need?
 So you're having to organize and gather talent.
 I know this one firsthand or an agency.
 But much less, some of these larger brands where they've got more dollars to spend.
 And they're trying to organize and know exactly how many people are needed to get it all done.
 So that's on the list, marketing's biggest concerns heading into 2024, finally navigating
 a fraught geopolitical landscape.
 Fraught's an interesting word, a fraught.
 It's fraught with challenges, fraught.
 The increasing complexity of addressing polarized customer bases and the need for brands to be
 authentic yet cautious when speaking out on core political and cultural issues.
 I do understand this, like it's a challenge, you don't want to polarize people, consumers
 and all these people, you want authenticity from the brand, you want them to speak out
 on things, but I can also understand the brands point of view that you can't win.
 And if you're, look, if you sell a product or service that you can just lean heavy on
 one side of the other, then great, go all in, lean into it.
 If you're big red selling bubble gum, you need Republicans, Democrats, and it depends
 to buy that shit.
 And so it's, you don't want to stick your neck out there too far.
 And anyone listening can go, you should, if you're gonna be authentic, you have to stand
 where, say where you stand, but yeah, but it's just not that smart.
 Yeah, maybe if you're a firearms manufacturer, yeah, but agree, if I'm selling bubble
 gum, enjoy the cinnamon gum, I can't wait to believe it.
 I just took counsel people to just stay out of it.
 If I try to think that at least myself, even having a show where I want listeners on
 all sides to listen, I think if you pay attention to everything that I do, you probably know
 we're certain, by foundational beliefs, lean, but I don't think I have to be disrespectful
 to the other side and rub it in people's face.
 I think that's the difference.
 So I think we can all agree to disagree or to agree to stand for what we believe while
 not disparaging the other side.
 And I think the problem is we've gotten to this world where everything's black and white.
 I'm all in, all out.
 I'm going to tell you your beliefs suck and they're stupid and they don't make a sense.
 And my beliefs are good.
 Yours are bad.
 And when the reality, a lot of this stuff is in the gray.
 And if you can at least admit that, then there could be an argument for both sides, no
 matter how strong you feel inside, I think that's the path forward.
 We have to find.
 We have to get back to get back to just accepting everyone can have their own beliefs and that's
 okay.
 And you can go about our day and I, no part of me now wants to try to convince someone
 else to believe what I believe that's a losing battle.
 Always.
 Yeah.
 Like, what has that ever worked?
 It not when, not unless it's done the right way, there's such thing as influence versus
 over the top like, I don't know, just disparagement is the best word I can go and I don't
 know.
 We've got to find the path back to standing up for what you believe while not taking
 down or scorching the earth while you do it right now.
 I think that's what people are so tired of and that's what's going to be interesting
 with politics this year.
 That's going to be nasty.
 And it's, I don't know if you, I almost wish we could clean the whole slate and start
 with two, like, the new people and like, all right, and go at it.
 But we'll see.
 So these are the biggest concerns heading into 2024, economic uncertainty, AI's rise.
 And look, the AI thing is going to be interesting because there's so many parts of that.
 I think on one channel where you have, okay, how much can we use AI to, to complete some
 forms of the marketing department that we do?
 I think the repetitive tasks, can we use it to generate content or to write or to blogs
 and to do email, yeah, all that stuff.
 So there's like that balance of, okay, how much can we trust it to do these things?
 And then there's the balance of the safety, the brand safety, the copying things, the copyright
 of stuff is going to get us in trouble if we let this go on its own.
 And you've got deep fakes and all that kind of stuff.
 I think it's two-sided there.
 The disconnect between sales and marketing, that's why I'll just call it that.
 We're saying CEO, CMO, I'm going to call it the disconnect between sales and marketing.
 The work from home balance, organizing talent, and navigating a fraught geopolitical.
 So if you're listening and you're in marketing, you're in sales, you're in business.
 You're probably shaking your head and wanting to know what the balance of these things
 are.
 I'll say this, like, on the work from home thing, I just think that Genie can't go back
 on the bottle and you need to hire good people that you trust to do what the company needs
 to get done.
 And it doesn't only matter where that takes place as long as you aren't like a, if you're
 a fast food company, you got to come in.
 You got to make the doughnuts, we got to make the burgers, whatever it might be.
 But for a lot of white color work and things, like you got to hire the right people and
 trust them to get it done.
 And I think there's a balance.
 I don't think it can be all one or all the other on the work from home versus in office.
 And you got to find what I called this in 2001, you got to hire mutants, people that
 could do a lot of different things.
 Well, they may have a specialization, but they, you had to hire people that are hungry
 to learn because everything's changing so much.
 No one's going to have one job doing one thing.
 So you have to hire people that are hungry, that want to learn, that want to look, there's
 YouTube.
 Yeah, the company can train you to do the core job, but you've got to be hungry to learn
 these other things to watch a YouTube video, to watch these types of, there's training
 out there to learn other skills.
 And so you just have to hire motivated, that are motivated that want to do those things.
 I didn't I think discipline, even now with, because with more freedom, I think people
 need it, especially with this hybrid model, dude, I see it every day, I'm sure you see
 it walking around.
 There's way more people out and about on a given weekday than there ever has been.
 Oh, yeah.
 Or even I'm like, what is everyone doing?
 Yeah.
 Does anyone working anymore?
 But you can still take asking your job and go to a barrier to camp at 1 p.m.
 You can't.
 I think it just takes motivated and disciplined people still.
 Yeah.
 And that's the only thing that I get concerned about that the world is starting is some
 of the politics and some of the things that change have stripped the hunger and desire
 out of the American way.
 Yeah, we all want work life balance.
 Yeah, we all want to do that.
 Of course we do.
 But notice there's two words there, work life balance.
 It's not just life balance.
 Most of us work to live.
 And so you still got to work to live.
 And I think what we've gotten a little bit into is life balance.
 How can I balance my life as I balance my life with all this thing I called work?
 Just getting in the way of my life.
 We've got to work to live, but to swear ourselves we have to be hungry for all those things.
 And so that's the balance that has to be found.
 And we'll see if we can get back to more of that and there's a lot of people doing it.
 So this is not to put a lot of people in a box that don't belong there.
 But I think you do have to with great flexibility comes great responsibility.
 I think that's the bottom line.
 Yeah.
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 Thought this was interesting.
 Also from adage adage.com AI chatbots predict twenty twenty four hottest trends at social
 media and ad tech.
 These were probably garrily or I don't know, this is good use to AI here, probably spot
 on.
 So first, Gen Z marketing apps, Finch, a self-care app where users nurture a virtual
 fence, tracking mood, habits and goals in a gamified way, Hey, Vena, an app designed
 for women to make platonic friendships based on shared interest and values, a gamified
 friend making app that matches people based on shared vibe and humor and clubhouse rooms,
 2.0, a potential revamped versions of clubhouse with added features like video and spatial audio.
 What says you about any of these Gen Z marketing apps?
 I've never heard of any of them.
 However, I like, I like this sound of all of them.
 I think it's all.
 I think people are lonely, honestly.
 And that's what I was thinking about, it's sounding like how do the first one self-care
 support that take care of yourself better and then how to make platonic friends or just
 friends in general, which with things that enter that in around for literally that could
 decade, you almost wonder why things like this haven't taken off more.
 Yeah.
 And actually people views some of the dating apps you can turn it on like friend mode and
 have made like platonic female friends or whatever that way, but I think it's a good
 thing, but I think it tells us that we're all very isolated in real life.
 Yeah.
 I spoke about this in my, not trends, but marketing ways that people can get ahead
 in 24.
 And I think, I think there's going to be, the people that get ahead are going to be this
 return to in real life experiences.
 I just think that it's playing into this thing.
 People are lonely, but I think with the pandemic, hopefully behind us and everything with that,
 and we've been way beyond in three years past, but it's like, I think people like really
 ready to embrace like getting back to in real life experiences and whether that's branding
 and marketing experiences or things like this that are more on the social sphere, sphere.
 I think that's, I think apps that can maybe bring the online and offline experiences
 together in some way, yeah, we'll be big on number two on the predictions for 2024's
 hottest trends, social media trends.
 So niche neighborhood apps, I've been calling for this for a little while.
 People say this apps like hyper local platforms like hood and next door will become more
 popular fostering community and local business awareness.
 I think there's always been a place like next door to take off a little bit more.
 I do think it is more hyper local niche.
 I agree.
 Focus.
 And I think maybe if they could lean into the online offline thing, like it's, I think
 they've got partners with labs with local restaurants or something.
 Exactly.
 And I do think like stuff that zip code based or like more where it's feasible to really
 get to know someone and to have common shared interests because of locations, specific
 things.
 Like when you're in the same zip code, there's just stuff that comes with that.
 Like you're in the same neighborhood against same restaurants.
 You can actually meet up.
 You can actually, there's just stuff that you experience when you're in a certain zip code
 or certain environment that is shared interests.
 And I think that's part of the reason I love being in Miami or a major city for that
 matters.
 Those niche groups are larger communities in random example, but I want to go to them
 because this is coming up this weekend, my buddy that does the microdose coaching, having
 a little get together.
 If I was in Greenville, it probably wouldn't be that many people.
 Yeah.
 Exactly.
 If I go to Miami Beach, it might be two, two, three hundred people, and I can tell you,
 it feels better when you use, there's, I'm not alone in this.
 There's a big community around this, blah, blah, blah.
 I think I've heard about next door a long time.
 I've been approached to advertise on next door.
 I know it's been around a long time, but I agree with you.
 I don't think it's ever gotten the use that it's probably capable of.
 Yeah.
 I could see it.
 Maybe I was a timing thing.
 Yeah, I think it's a timing thing.
 And I think it's just got to move past the busy bees that are complaining about traffic
 in the neighborhood.
 I've been on a few of them.
 Do you think of them?
 No matter where I live, that's the people that are active on there are just complaining
 about stupid locals.
 Oh, yeah.
 I've seen that.
 There's never a shortage of negative reviews, but me must have included.
 I'm never like, oh, I had a awesome dinner.
 Let me hold on.
 Let me get in the car and write this yellow preview before we get out of here, which I
 should be better at, but I want to ask you, do you think people were so reliant on kind
 of Facebook?
 Because I see Facebook has a lot of community groups or niche groups.
 Do you think that is the old part of that for many years?
 I do think I think it has.
 I think why AI is predicting this and why it's probably right or it has the potential
 is Facebook's gotten so crowded with everything that it's hard to my here's my problem with
 Facebook.
 If I'm going there for like local news, interests, updates, those kind of things, I can't
 get to that without getting my brain wiped with marketplace, with politics, with I had
 to hit four buttons or three things to get to that content.
 Yeah.
 And look, it's great and bad because sometimes I do go to marketplace as well as I use it
 for those things.
 So I think those things are great, but I think the problem though is it's just so inundated
 with all that shit that I can't just get to like local without my dad's posting it
 out.
 Trump again.
 You get a lot of distractors on the way to that information.
 Yeah.
 It's been from high school complaining about something from high school and a loser.
 Yeah.
 Exactly.
 Oh, Clemson didn't get the best recruit and what I'm and that's interesting to me when
 I'm ready to to get into that content.
 But I don't, I guess it's almost like the example of distraction by ads like I'm just
 trying to watch this and as a marketer like we need those ads, but it's the same thing.
 I'm trying to get to one thing and I got to go over and around and through to get to
 it.
 And so I think an app that can, that's where these knee shops come in where you can get
 straight to that local piece.
 So next thing, interest based micro communities platforms like discord and amino will continue
 to shine for hosting vibrant communities around niche interest.
 How do you think these communities are becoming more mainstream?
 Yeah.
 Discord five, six years ago is kind of some kind of like undergrad.
 I'm on it.
 Yeah.
 Yeah.
 It's all the crypto stuff is on that.
 Yeah.
 That's why I got introduced to it.
 And I don't even quite really understand how it works.
 It's to me.
 It's.
 I don't need to sit down and spend the time with it's because I'm realizing I need to
 be cognizant in how to use it if I want to be up to date on what's trending in the
 crypto space.
 Yeah.
 It's back to those.
 What are those niche interests that you have and finding community around that?
 The problem I have is like you just said, it seems like these things trend towards black
 market.
 Shit.
 A lot of times, not the crypto black market, but you know, for sure.
 And it's like, I got to get my, my whatever it is, I can't even, I'm trying to joke and
 I have no black market interests right now.
 So I'm like, I can't even make it up.
 But should I have a black market interest, I would certainly be on Discord to find it
 or telegram or whatever else these things are.
 But I think you will see these say they've already become more mainstream.
 And I think it started with the NF T thing and all of that with crypto and all the digital
 currency stuff, but I think you'll start to see it more and more people get comfortable
 with the platform.
 And maybe we can get out of some of this black gray market type stuff, but we'll see third
 on the social media trends, skill sharing and collaboration apps like skill swap and
 wisdom.
 I hadn't heard of wisdom.
 I like to name them will promote local skill sharing and collaboration, fostering a sense
 of community and interdependence.
 The, this is the fact what I was saying, like knowledge is cheap, man, you, if you want
 to learn something, it's out there.
 You just got to want to get after it and learn whatever that might be.
 And I think I do think you're already seeing this with coaching, I think the first realm
 of this was just the litany of online coaches that help with this stuff.
 But then now you've got apps filling in the gaps of specific things like this, like
 where at where you can probably even trade with one another.
 If you have a skill that you want to learn and someone you have a skill share, give it,
 give a skill, get a skill.
 There you go.
 There's probably a name in there somewhere skill rich, yeah, the wheels are turning.
 But those are your social media trends, niche neighborhood apps, interest based micro communities,
 skill sharing and collaboration.
 Also on the chat box predictions for 2024 for social media and ad tech, 2024 Olympic niche
 sports.
 So we do have the Olympics here.
 Are you an Olympics person?
 You watch the Olympics?
 Yeah.
 Of course.
 It's cool to watch.
 I'm not like to do my tea, but I enjoy it.
 Yeah.
 This slalom canoe kayak, a new, more intense version of white water paddling with potential
 for high engagement.
 That sounds interesting, extreme kayaking.
 I go, are they doing like doing 18 bear rolls in a row?
 Like how can I, how long can they stay in the water?
 Let's see what that is.
 Break dancing.
 It's Olympic debut will likely attract attention with this artistic expression and technical
 skill.
 Break dancing.
 Yeah.
 That's it.
 That's it.
 Yeah.
 You're pretty good.
 Break dancing.
 It's kind of right.
 I did, I actually did break dance as a kid, but I have not done it in a long time.
 But do you have some friends that were, they were professional.
 I traveled the world doing it.
 So I'm happy for them.
 Yeah.
 My kids are into break dancing.
 They break shit all over our house all the time.
 They're naturals at it.
 I don't know if it's a dance.
 I don't know who it is.
 It's like a crash.
 We've got four boys in the house.
 It's like constant break something.
 But we'll see.
 I'm interested.
 I can't say, you see sometimes like Mary's got talent or some of these other shows.
 Like someone will come out, but it would be interesting to see the how obvious it is
 if someone's like grade A versus the gold silver bronze of break dancing.
 Remember the Jabalakis, that dance group, it was on that show MTV, they all wore white
 masks.
 Yes.
 I do remember that.
 I'm interested.
 We'll see.
 I wish countries got the best dancers we're going to find out.
 Yes.
 So those are some of your AI predictions for 2024.
 I want to move on.
 I thought this was really interesting.
 It's come to us from marketing dive, marketing dive.com.
 Instagram Reels is outperforming TikTok and Facebook for branded video content.
 Port says report by customer engagement company Implify reveals that branded video content
 on Instagram Reels surpasses performance on other platforms like TikTok and Facebook.
 The research based on the analysis of numerous brand on social media accounts indicates
 that longer Reels exceeding 90 seconds received twice the media number of video views
 compared to TikTok.
 Additionally, Instagram Reels outside the platform stories feature offering six times
 to reach.
 However, in 2023 advertisers posted five times more stories than Reels.
 Interesting.
 Question.
 Yep.
 I thought Reels could only be 90 seconds.
 No, I think they've extended that now.
 I thought they did.
 I find this.
 I know if you post a video, you can be longer, but I think you can post it and you can post
 a video and it becomes a real then.
 I think that's like the work.
 They need to fix that shit.
 They don't want to get rid of like post unless it's just an image.
 They shouldn't even let you post a video.
 Like it just should be a real unlimited length or ten minutes.
 That's confusing because I think I've gone to that myself because you can post a video
 longer.
 But I will say this does not surprise me.
 And it actually tells me something because I'm guilty of this sometimes.
 I always go, we can just post the stories.
 We haven't done Reels for some of our own content because it's just easier to throw
 story up than a real because you didn't have to put captions and all that stuff.
 But it gets six times to reach.
 So believe me, I'm just sitting here thinking about a vacay or we want to put stories
 and I'm sitting here thinking shit.
 You just don't ever know what is going to get is going to get viral kind of not the
 word that I should use because viral is not really what I intend.
 But you don't know what's going to be pop off a little more.
 I'm saying you're going to get a million views.
 But instead of getting 200 views, you might get 3000.
 And you don't ever know what video might do that if it hits the right audience.
 And it starts to get into the algorithm.
 And so my question, do you don't use TikTok, right?
 And are you watching Reels?
 Are they a little shorts on Facebook ever?
 We do post the TikTok for my personal brand.
 And I don't get on it.
 I watch I'll watch Instagram Reels every day, yes, rarely in my own Facebook or TikTok.
 Oh, totally.
 Validate my own usage for sure.
 I do.
 I do think that what they're saying here is branded video content.
 So they're not saying.
 Person like personal brand like Jimmy Smith, whatever on TikTok.
 And for they're saying like company brands and business.
 Yeah, the business brands can't take it seem more.
 And that would align with my thoughts as well.
 So yeah.
 In other words, if you're a business, you need to be posting to Reels frequently.
 Period in story.
 Doesn't mean you shouldn't post the other ones, but you're going to get more engagement.
 You're going to get more reach.
 And I think this is, I think some of this is based on like our own like focus group of two here,
 like saying, are what we watch.
 But I also think it's Instagram knowing they have to compete with TikTok and all these other things.
 They're prioritizing and potentially giving the branded content, pushing it out to more people.
 And look, whatever the reason, then you should leverage it.
 That's the point of this.
 So if you listen and that's the point of this, let's talk to you about this article.
 Post more Reels brought to you today by Instagram.
 Visual sponsored.
 That's a pretty damn good tip.
 Six times the reach is a big, that's a big multi, yeah, it's a big deal.
 So if you're a small medium business and like you only have so much time, what does that tell you?
 Focus on Reels.
 There you go for your business account.
 That is the insight.
 Mickey Mouse copyright expiration inspires horror movies, video games and memes.
 Who knew?
 This comes to us from NBC news.
 You may have heard them NBC news.com.
 The expiration of Mickey Mouse's copyright after 95 years has led to the creation of horror movies, video games and memes by non-Disney creators.
 Early versions versions of Mickey Mouse are now part of the public domain, allowing independent creators to use them for profit.
 Within days, horror movies titled Mickey Mouse's trap and untitled steamboat.
 Willie horror movie had been announced along with video games like infestation origins, memes depicting Mickey and absurd and inappropriate scenes, including not a cool accidents and terrorist attacks.
 Great.
 Have also merged online the quick response to Mickey's updated copyright status, exemplifies how iconic intellectual properties can be remixed and recycled in the digital aids, artistic and commercial purposes.
 They try to extend it.
 But it's what happens when you're out there's that long.
 I'll say this.
 I get all both sides of this coin, but it strikes me that if there's something that should be extended, it should be freaking Mickey Mouse.
 I should ever expire.
 I just find it hard to believe their lawyers didn't have this taken care of.
 I don't think they had an option.
 It says there's tension between Disney's lobbying for extended copyright periods and the use of public domain works and its creations is evident in the online memes.
 So clearly they have been battling this.
 Yeah, but it's still expired without something.
 I don't know expires.
 I think it's going to I don't know, but I think it's going to do a lot of damage to their image, honestly.
 Yeah, it's weird and stuff coming out exactly and obviously I think most educated people will know and distinguish between it, but at the same time, it's doesn't it still has a halo or impact.
 It's not a good picture to have.
 Yeah, yeah, yeah, yeah, yeah.
 And that's where I don't know if you have all this evidence and you're using it and you have characters and movies and all this stuff.
 I just don't know if I think we need to there should be extensions of copyright.
 Yeah, I know 95 years, I understand in theory why they put that limitation in, but I think this would be a case for where, I don't know, I'd like to think that if you had this much money invested in it, you'd be able to find a legal way with which to extend it.
 To agree with that.
 And the fact that we don't just seems, I don't know, very short-sighted.
 I did want to mention, if you're listening to the show, we have a lot of podcasts, people that listen, if you go to Ryanoffer.com, backslash, radcast, media network, we'll just go to my website, Ryanoffer.com, click on the menu, you'll see radcast, media network.
 We are launching a multi-show media network this year, a lot of shared opportunities, production services, and a lot of different things that if you're starting a podcast, if you're a company thinking about it, everything from strategy, and I'll say this, there's a million podcast production companies out there.
 This isn't a, and we do offer that as part of our services, but it's really more about strategy, branding, monetization, guests, all of those things, which we've mastered here with the number one show on Apple, and we're bringing all a lot of different genres.
 If you're not a podcast, or you're thinking about a podcast, or you're a business thinking about starting one, encourage you to go to that site, go to Ryanoffer.com, and click on radcast, media network, learn about how we can help you springboard your podcast.
 Look, this isn't about creating hobby, this is about building a business, we're going to help you do that with your show.
 So give that a shout out. And of course, you see my hat, we're always brought to you by VK, take a VK dot com premium plant based wellness, trick your house, Chris is in the VK lounge in Miami, our official lounge, as always.
 And you can go straight there, and let me tell you premium third party tested everything we do is first class.
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 I think that's all we got first episode of the year, my friend.
 Strong, how to get info in there, a lot of good info for a marketing focused on our marketing and business show talking about some of the threats, challenges, thoughts, trends, things come in this year.
 Any final words, Chris?
 I wish everybody a phenomenal 2024.
 There you go, nothing but positivity and abundance is key.
 We appreciate everyone wherever you are, whenever you are, however you are, for making that's number one, you can find us at the radcast dot com search for any topic you'll find highlight clips from all of those from every year,
 ever 400 episodes, you can find anything you want. I'm at Ryan Allford on all the social media platforms for Chris Hanson in Miami.
 We'll see you next time on the radcast.