The Week of March 03, 2023 Marketing and Business News: Voice Deepfakes of Everyone Are Taking Over Social Media

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host Ryan Alford. Hey guys what's up welcome
 to the latest edition of the Radcast. It's Friday March 3rd 20 23 are weekly
 marketing and business news of the week. Christine Yassi what's up? Hello
 hello. Nick Weaver on the ones and twos. How's it going? We're live here in our
 studio. On a beautiful day in South Carolina. Greenville South Carolina. You
 know the place to be. Indeed. Crane on every corner. Love it. Everybody is
 moving in. So many rerouted ways to drive places. Yes. Here in our state of the
 art studio it's social house. Yes. One of the big social houses. Yes the OG. If
 you're ever in Greenville need somewhere to work need somewhere to play. Come here
 all day. Hey. I get it. Poems. I think you're true calling. First of March you
 know like poems. I'm speaking poems. There you go. In a new resolution. Yes. It's
 better than it. Maybe it's me or maybe it's a deep fake of me. I don't know. It could
 be. They will come a day. This ring. I hit that's all this article earlier in the
 week. I'm like, all right. We need to talk about this. So it was. Did you watch any of
 the videos? A hot second of it. The Biden one's great. I mean it's like. Well we'll
 see this. So now you know give the little context. You know everybody's probably heard
 of deep fake videos by now like where the actors face is like we're just kind of scary
 like blurred in. I had to count our reason. Like robbing a store. Yes. Look just like
 them. And now they have voice. They're doing deepfakes with voice. So like they showed
 Biden doing it. And they use it for comedy which is sort of funny but also sort of scary
 as someone that you know talks on the mic regularly. Right. Right. I was like, oh great.
 I don't win. It's easy to do. Yeah. Yeah. So it's interesting where all the say I
 is going. And it's going to have to just be some technology that analyzes and tells
 you like it's going to have like a blue check like in the corner of the audio wherever
 you're watching it or something like verify that it's the voice or something. It reminds
 me of that show like everything is cake. Yeah. And you can't tell like because the cake
 is so detailed. You just don't know. It's like is it AI? Is it a real person? Someone's
 going to go chat GPT. They're going to go all right. I want a 10 minute episode about
 cupcakes and baking when I'm stoned in Ryan Alfred's voice. I kind of want to hear that
 now that I said it. Thank you. Right. That's a whole other segment.
 Play Christina Yassi as a throwing up with Delta A. Yes. No or not. Right. Not. But this
 is interesting. I don't know. You need to go watch this. It's on Buzzfeed. Buzzfeed news.
 So Joe Biden had Joe Rogan talking about like I'm going to call it the new age Transformers.
 I don't I don't even know what they were talking about but it was funny. Even though I didn't
 know the characters or the cartoons. Right. We're right. Sure. Some kind of like Panama
 or something. Panama is funny. Yeah. That's funny. But we'll see where that goes. Yeah.
 It is. It gets replaced. Yeah. You know, if you can deep-fake the video in the audio.
 Like, you know, what's real and what's not? I'm just going to web three. I'm going to
 move to the metaverse. Exactly. That's what's going to happen. We're going to be pushed
 out. Yeah. Into into web three. So we've got a deep fake in the metaverse. Yeah.
 Robots to go everything. There's a new era of alcohol advertising as well. This is a pretty
 big deal. Ab Inbev ended. It's 33 year hold on Super Bowl alcohol advertising, which
 means that companies like Crown Royal and Remy Martin can start advertising. Yeah.
 And you know, the article I think summarized why this comes from marketing dive. One of our
 favorite places for marketing news. This Super Bowl commercial sucked. I didn't.
 I've watched those over again now. Like for like a 20th time and my first impressions were
 the same. Like at least 85% of them. And a lot of them were led by the alcohol brands.
 I think trying to be too safe. They knew they had spent a ton of money on the spot.
 And so they're like, all right, we're not going short with creative. We're going to get
 seven celebrities in here. And we're going to jump off a cliff and like, you know,
 no real story, but just jam a bunch of celebrities in and promote something and go, all right,
 it's going to stick because we've spent so much money. We're going to spend another million
 dollars on the actors. And it, you know, we'll see if their sales go up. I'm sure they were
 wearing us did. But, you know, it was interesting because I did kind of catch at a little bit.
 I knew about that agreement where they were the only one. I kind of had thought it had
 expired, but thinking back, I couldn't remember like a liquor specific commercial.
 Yeah, I didn't even know that was a thing. And then I read the article and I was like,
 oh, yeah, I guess that I have never seen anything like that.
 Yeah, some of the other brands. And so, yeah, I think the ultra ad was interesting.
 I like last year's better when they were the bowling alley. Oh, yeah, yeah, yeah.
 But I don't know. We'll see where this goes. It's always interesting to me, like,
 I'm going to age myself a bit back in my day. But there was a long time where you couldn't
 promote alcohol like other than beer. You couldn't like liquor had a very limited space.
 You could put it on TV. You couldn't like, there's only certain things you could do with like
 hard liquor. It's so interesting with the marketing. Like when again, and this was like mid 2000,
 I remember because we were I worked on Bud Light a couple of projects with the agency that was
 at. And I remember there being some kind of crossover that they were wanting to do. And there's
 like just so many limitations like liquor advertising. Interesting. But it's obviously full game it now.
 Right. Right. My high time change. Drinking if you got them. There you go.
 I hope you enjoyed this week's episode on our Tuesday guest episode. We bring to you some of
 the biggest brightest stars in business entertainment and pop culture. And we what we did,
 we've aggregated some of our music stars to bring you country stars and pop heroes. We had
 Kofi Henderson, Jared Johnson, Tyler Rich, Aluna Smith and Jenna Andrews, a really eclectic
 group of artists that talked about growing their brands and music in today's landscape.
 And I think it was there was a lot of actionable things in and outside of the music industry.
 And I think it's fascinating to kind of organize all of that and kind of bringing
 another best of. So hopefully you check that out. We're really aggregating some of the value we've
 put together with over 300 episodes the last five years. We're starting to we're we're making it easy
 digestible. Yeah. You know, bite size the best of the best. And next week Sean, Michael Crane,
 great story of perseverance and from prison, like literally he got falsely accused, served
 about seven years in prison and instead of you know, crying his way and you know, what was me,
 he's turned it all around and is a personal speaker coach and an amazing dude, really great
 story. Really great storytelling. You know, there's some episodes with guests where we really have
 banter back and forth and then there's sometimes where I try to get out of the way. Sure.
 Let them just because he the stories so deep. And this would be one of those episodes. And I think
 if you're looking for a little motivation, a little kick in the ass, this is a great episode for
 you as well as some tips and tricks and things that you have to do mentally to kind of overcome
 shitty things that happen. Truly. So check that out. Sean, Michael Crane on Tuesday, March 7th.
 Check that out all your favorite platforms. And speaking of favorite platforms, we are,
 we did expand into I Heart Radio Pandora's newest platform in another one this week. So
 there's no excuse. Right. If you're hearing this, but you you found out we're
 to find us. We are enabling you. But if you have a friend, you know, and they're like,
 they're I heart, I heart junkies or something, you know, yeah. And thank you for all your love.
 We're at number 16 this week in business and marketing on Apple podcasts, lowest rating we've
 had consistently staying in that top 20. So we really appreciate it. Like love, share, review,
 we appreciate the feedback. And tell us what we can do better. Or, you know, Christina. Right.
 You obviously. Yes. Tell me how to improve. Yes. Speaking of improving, I just got it a shipment
 confirmation. Yes. Mine's on the way. Yeah. I got one. It's the last night of this morning. So
 the official meat delivery sponsor of the Radcast. I'm just going to call it the official steak lovers.
 Steak sponsor. Steak sponsor meat sponsor of the Radcast. Good ranchers family owned USA based
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 because it's delicious. It's pretty good. Very good. So this next article we're talking about
 is very exciting, especially for the industry that we're in. Canva, the graphic design company,
 is launching a new paid subscription for universities and colleges. Canva for campus,
 an extension of Canva for education launched today as a paid subscription for universities and
 colleges. Smart. It feels like it should have happened a long time ago. This is such easy money.
 I know. I mean, they've really democratized graphic design. You know, I wondered like how
 and I'm going to ask Nick this. So I'm going to give him a second thing about it. But because he's
 a designer multi multi-talented designer editor, but you know, I wondered when did like make the
 transition from like just like I do have a little bit of design training, but not I'm not a truly
 fully trained guy. And the average consumer that this democratized design for because anybody can
 kind of create a little something. It still takes a lot of creativity to make something beautiful,
 which is kind of the distinction. But I wondered when like some of the classically trained designers
 would start moving to this. And one of ours Logan is using uses it sometimes now for like quick
 things. Now like, okay, this is now officially like starting to jump into. Yeah, like not just
 dumb down design. It's like, okay, people are viewing this as easier and quicker for certain things.
 Nick used it in the opinions on it. I used it is pretty good. I know a lot of graphic designers
 that have used it. It's just intuitive. And it's just makes it simple. It did easier. Is it easier
 than Photoshop? Yeah, it's it's easier for you as a designer. It has a lot more functionality,
 you know, right? Yeah. So I like it. Yeah. So there you have it. Nick Weaver approved Canva on
 campus. There you go. But look, this is how they're spreading in different everywhere. I mean,
 it's like, everybody needs to design now. Everybody's posting on social media. There's a lot of needs
 for it. Faculty are creating those boring charts. You know, let's make them look a little nice.
 Right. Make your PowerPoint better. It's prettier. But you know, it's funny. Not funny. Funny
 ironic. Sometimes I say that and I'm like, I didn't really mean that to be funny. That's my way of
 saying ironic. Like my wife, who I do want to pause here while we're talking about universities.
 My wife, who I'm very proud of Nicole, was actually promoted and got the principal job at her
 middle school. It's a big deal. It's a big deal. Only woman in her district at middle school
 over a higher that has a principal position. That's amazing. Which is, you know, I don't
 have to tag power couple. So proud of her. And I'll stop short of naming the school. So,
 no, uh, creeps go, uh, you know, snaps. But, uh, proud of her. But ironically, as we had this
 discussion about apps and things like this, that they use at school, because, you know,
 sometimes I see her phone going on with something, but the school doesn't pay for like stuff like
 this definitively. They want this to free apps. He and I'm like, and it's never helpful.
 So look, hey, get you some camber for education. Maybe it's, maybe it's affordable.
 Or they need to just subsidize it or something. Right. Right. Right.
 There you go. Get them on it early. That way when they leave school, they got to pay for it.
 That's what happened. It's a free taste. That's what happened to me with Apple music and word.
 It's like the candy.
 You know, and when I had to pay for a Microsoft office, I was like, I hate being an adult.
 And we're still in this vein of apps that are playing toward business because TikTok,
 who just can't stay out of the news, is launching sounds for business to help marketers create
 engaging content. This is, again, brilliant. They've announced that the launch of sounds for
 business, a collection of music, voiceover, sound cues designed to help small businesses create
 quick and engaging content. Yeah. I'm wondering if this is stuff like, you know, that we do when
 we add like the, the funny add-ons and stuff, like I think it's just like all the stuff that we
 pay for normally, like for our editing, like when we're doing videos and different things for our
 sound libraries. Now they're including it in there and makes a lot of sense. Right. The, uh,
 look, this is all about how can you keep consumers and businesses that are using the app in the app?
 Right. Using the app to create the content. Longer time in the app, it keeps them there,
 posting it and using just the app instead of making them go outside of the app. And so it's
 convenience, but it's also removing friction for what they need to create the content that really
 aligns with what they're trying to do. And sound is a big part of anything. Um, big sound design guy,
 we spend a lot of time on that here and have a lot of sonic branding is what we call it. You know,
 trademark hashtag registry, copyright. But, uh, makes a lot of sense and hey,
 TikToks doing the right things. They get it. They get it. They get it. Amazing what,
 you know, the China Communist can come up with. Just don't work for the government and you'll
 be fine. Speaking of great things that you can't do if you're working for the government,
 they can dealt to eight gummies. My personal favorite sponsor of the Redcast, no shame to good
 ranchers or branded bills, but just for my lifestyle, my boyfriend calls me a stoner now,
 which I'm not. But again, and I like, I sound like a broken record. I was so anti like all of it.
 I was like, it's like great for you, not for me. And I'm like, I mean, I probably take a gummy
 at least like four or five times a week and I've never had, it's always night. I've never
 operating heavy machinery, but it's great. I don't wake up groggy. Definitely chills me out.
 I drink less wine, which is, you know, this is a health and wellness product. Let's be honest,
 you know, like the stigma that you talked about is what the problem is. Right. This is not about
 getting high. This is not about a stoner. Right. This is about using a product that helps you
 sleep, helps you relax in a natural way that is not have all the side effects that other things.
 Yeah, exactly. It's not about it's like there's, there's, I don't take it because I'm addicted to it
 or because I'm addicted to the feeling that I get it's just like, oh, if I want to chill out a
 little bit and I don't want to, you know, deal with the calories of wine or the fact that wine
 totally ruins my sleep. Yeah. You know, I mean, I thought, you know, like I'm addicted to Advil.
 Not really. Right. It's it's I have like headaches and some foot pain from old injuries.
 And I take Advil three to four times a week. Right. You know, not every day and not, but like three
 or four pills, but like because it helps. Yeah. And it's not bad for you. Right. You know, like in
 the right dose and the right atmosphere. No, I'm like a huge opponent of this and I've talked to
 my friends about it, trying to get my dad to take it and, you know, yeah, and it's and so. I'm a
 pusher, but yes, take a vacay.com vacay, everything is third party lab tested folks. This is not, I
 don't know what I'm getting. There's not FDA approved and it's like, I have no idea and be worried,
 well, guess what? Chris Hansen, the owner's already worried about that for he's worried about that
 so that you don't have to be because he's had everything third party tested. Everything,
 every ingredient, they know what it's going in there and they have clear dosage amounts for the
 varying levels of what you're trying to do at what level. And you need to go to take a vacay.com,
 check it out, try it. We're going to be giving away some samples here shortly where we're talking
 about that more. We're doing that. It's really it's one of those products where there's the stigma.
 You really have to try it to kind of. Oh, yeah. Oh, yeah. And so I was very like, oh, okay,
 do I want to do this? And it's again, yeah, I love it. Yeah. So and Chris is great. You know,
 I like knowing him and knowing his passion behind the product is part of why I'm so confident.
 If everyone met Chris, everyone would buy vacay. Honest to God. Like literally.
 Because of how genuine he is and how passionate he is about, he is about it. And he's so honest,
 like, like, like, really, he's just that guy. Right. And so. And the product is good. It's
 literally perfect. It's yes, just like him. Take a vacay.com, give him some love. Tell him
 the red cast sent you speaking of American made silk, the soy milk or alternative milk company
 is giving nepo babies milk mustaches to boost plant-based alternatives. Again, this is kind of a play
 on the got milk campaign. Yeah. But they're using nepo babies. And for people who don't know what
 that term means, it's an individual whose parents are famous. So it's like they already have access
 to the industry. Did they have to work for it? You know, Paris Hilton is kind of the quintessential
 picture of a nepo baby, Kardashians, all of that. So this is a fun commercial for, you know,
 it makes sense that like an alt milk company would do this. Do you guys remember, are you guys
 old enough to remember the got milk? Oh, yeah. Oh, yeah. I can't. That was a huge campaign and
 sold a lot of milk. And the milk mustache. I don't know. Like it's just not iconic look. You know,
 you see that and it just it makes you smile no matter what baby up there. And then it's a famous
 celebrity. You've heard those baby. It's like, man, it's like. Right. Right. And now that we're on
 this huge, you know, alt milk kick because we're like anti-dairy, it feels very smart to kind of play
 into this without infringing on any kind of copyright. I think it's a fun little campaign.
 Yeah. And they've got a filter on TikTok so that you can win next milk silk next milk for a year
 and be featured on a Times Square billboard. Yeah. Times Square billboard. Right. You know,
 you know, a lot of fun. The, uh, I'm not kind of on a milk mustache, you know, we can make a
 rad cast TikTok. Yes. See? With it. Hard interest. We're wearing our branded bills merch.
 Well, taking VK. The all these milk plant based alternatives are like all the rates. I'll like,
 but I'm having to like, when I got the grocery store and I'm just looking for regular milk,
 I'm like stumbling over like the 17 kinds of, oh, the, I just don't buy that much milk. So
 when I do go, I'm just getting like, you know, the fat free milk or whatever. Not to like, you
 know, bring up a dark time, but like the most 2020 thing to me was when I went to the grocery store
 and there was, or maybe it was when it snowed, whatever, it doesn't matter. But all of the dairy
 milk was fully stocked and all of the plant based milk was gone. And I was like, if this isn't the
 most hipster bullshit. Yes. That should have been a meme or a picture up, you know. Tell me you're
 a Gen Z without telling me. Coming from a friggin hipster here or so. I was pissed off because I was
 looking for almond milk. So yeah. Absolutely. Exactly. You like oat milk? I do love oat milk. Yeah.
 But I'm also not, I mean, I have half and half in my coffee every day. So I'm not like the
 coals gotten where she's not intolerant, but it doesn't write with her. So she's on like the whole
 alternative milk. Sure. She sure. And so, and I just don't really drink that much milk. My dad will,
 because he's like fruits and nuts and granola, he will make his own oat milk and almond milk.
 I was like, that's a grassland. But like, there you go. He's all about it and puts it in his protein
 shakes. Yes. Whatever. And then we have our OG sponsor, brand of bills, which we are still,
 again, if you're watching the video, we're still surrounded by all of this product. Can't
 go wrong with it. You know, we're, we're written new sponsors, but we can't forget the people
 that helped us get started. Amazing quality. Made in the USA. You can still use code radcast20
 for 20% off your entire order. You can get radcast merch, custom merch, t-shirts, hoodies,
 bolstering. Yes. Literally. I'm sure I'm like, I look around at all, at any given time. I probably
 have some merch, literally. It's either a hat, a beanie, a t-shirt, or, you know, it's pretty nice
 else in the more hoodies, but telling you the best quality stuff in the US, just like everything
 else. That's what I'm saying. Like, we promote this stuff. We're picky. But we're picky. Like,
 this is the best quality. Like, you know, I pick good friends. Ryan and I are snobs. We are
 snobs. Christina like validates it for me. I'm like, I think this is good. You like it? Okay,
 I'm in. Right. So, uh, very good and a original OG sponsor. And if you go to use radcast20,
 you get 20% off your order, custom orders, custom logos, or they have a great design team that
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 They've got a real good St. Patrick's Day theme. It's almost yacht cat season. Oh, yeah. Oh,
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 than I got. I forgot. Right. Weather got too cold. Yes, got too cold. Uh, but go check them out.
 Branded bills. Branded bills.com official merchandise sponsor of the radcast. Good people,
 American owned, American made this like we like it. Amen. Give them a give them a shout out.
 Chipotle and TikTok are back in the news. Again, borrowed interest. Chipotle is embracing the viral
 TikTok trend with a new menu item. I love this so much. Uh, there was a hack that went around on
 TikTok called the fajita quesadilla hack. Uh, so people would go in, ask for this like, you know,
 hack Chipotle essentially and then go to TikTok and talk about how to get this menu item.
 And Chipotle obviously saw all of these TikToks and now put this item on the menu to, you know,
 avoid the hack and also keep the trend going. Again, I think it's super smart. It's super smart. I
 mean, like here's the lesson, um, if you're a brand, I don't care if you're big, small, like it
 doesn't matter. If consumers that are non-paid or are just natural influencers or lovers of
 your product and they create something related to it, like in here, a menu item or something like
 that, your people may be picking up on that and leaning into it. Yeah. And that's what Chipotle
 is doing here. They're picking up the borrowed interest from something that's already gone viral.
 And then they're actually creating the items to match it and like telling stores to honor it.
 Totally, you know, super smart. And this is how you do marketing in 2023. Yeah. You know,
 you've got to lean into these things. You've got to leverage influencers and you've got to empower
 them. And I think this is what they're doing. They've, you know, they kind of got the the blessing
 of maybe them having interest in creating sort of these things and then leaning into it.
 Well, and they're connecting with like two really cool creators. I'm not as familiar with Alexis
 Frost, but I do watch Keith Lee's videos all the time. I don't know if you're familiar with him,
 but when he initially like got on TikTok, he had like $1,000 in his bank account. And now he's
 partnering with all of these big brands. He just, he seems like the kindest human being. He's so
 genuine. So it's also cool, you know, social media makes us feel so connected. And so there is part,
 like I have this weird like proud mom like, yeah, way to go. I wish you all the success. There you go.
 So again, just kind of a fun ad. And now we're going to move on to some cars, but we're keeping
 TikTok because always this is insane. Mercedes is souping up their in-car experience with TikTok
 Google partnerships. You heard that right. Yeah. Being a car guy, this definitely hit my radar. And
 I will say this as a car guy, my biggest disappointment on in cars has always been the in-car entertainment
 systems like with where everything's come. And I get that we weren't just going to be able to,
 you know, while driving be distracted once television. So I don't mean that. I just mean in
 general, they've never been as good as their intuitive as they should be. Some cars are better than
 others. Well, let me just tell you. So and now look, we have some of the fastest, smartest
 computers in the world in our hands, smartphones. And so we're used to a certain experience with that.
 And not taking cues from the way those work for what you do, the speed and operation talking to
 you Range Rover. My Range Rover entertainment is the slowest like I'm like, it's it's probably
 like two seconds. But when you're phone, you test the screen. I'm like, you know, how does
 I could have made three calls while I was transitioning screens. Totally. And like, oh,
 Meridian Sound and all this stuff. Okay, that's great. And all but how is the UI UX? You know,
 and I've always been disappointed and I'm busing on Land Rover a bit because I think there's
 slow. It's it's it's not just them though. It's either it's somewhere faster, but it doesn't always
 quite do what you want it to. Totally. And I'm a tech guy and sometimes I'm like fooling with these
 things. And I'm like, I hit seven buttons to, to, you know, like get my Bluetooth connection.
 It took me seven buttons here. Like, come on. Yeah. And again, it's like such a
 Bluetooth button on the dash. Right. It's just there and it brings it up and starts connecting.
 Oh, come on. It just feels like a problem that should have been fixed by now. So this integration
 makes a lot of sense. This is people, how people are using things. So again, as long as you're
 aren't like watching and driving. But hey, I don't know. I mean, I don't know how much I'm worried
 about liking something and commenting. I mean, I guess you're going to use voice to use that.
 Like with the the E class sedans, the in-car version of TikTok, it allows you to like and comment,
 but only when the car is stationary. So they're already implementing that like safety piece of it.
 But again, I'm going to give somebody a free advice. If you're a car, you need to be integrating
 with ways. And you need to have ways buttons on there because ways as social maps and driving,
 where literally it shows you where there's accidents, it reroute stuff. That should already be,
 you should already have that integrated. They're about, I think Google owns them now. So
 integrate that in and you should have buttons on the freaking steering wheel that are customizable
 to where you can like, because when you're on ways, have you ever used ways where, you know,
 you verify if there's somebody pulled over or if there's something holding up, but you should have
 buttons that allow you to have that social interaction that's not distracting you. But it's
 improving traffic flow. I mean, there's so much technology that's not integrated that wouldn't
 distract from the experience, but it just improves traffic flow and other things. I feel like it's so
 behind. Yeah, I hear that. So yeah, it's cool. Great. Yeah, Mercedes. I'm still over here using
 my, but it's not the best or nothing because 2009 Nissan with like the aux cord plug-in that
 shorts out. Oh, I know that plug-in. Oh God, it is my lifeline. Coke joins the AI hype train
 in the search for the next gen creative capabilities. Coca-Cola has become the first major brand to
 take advantage of a new partnership between Ben and company and open AI. So chat GPT
 to improve marketing and operational processes. Examples of potential use for brand marketers
 highlighted in the account announcement include more personalized advertising copy and targeted
 messaging. We talked about this before the show. Look, you know, this is smart. You have to lean
 into this like we're using this. I'm using it the agency. We talked about how we're getting
 integrated further into our team. And it's like shortcutting things and researching. And look,
 part of me as an 80s here, I can go, oh shit, the brand's using it. Like, are they not going to
 need agency? No, they will. They're still going to take creativity ideas further, you know,
 but it can streamline some of the stuff so that, you know, like if it's, if there's a core idea,
 it can personalize it and expand it into different things. So it's just, so it's really about
 optimization. Well, in my mind, you know, I consider myself a creative person and I love writing,
 especially when it comes to like my own material for standup. And if I'm spending all of my brain
 energy trying to figure out how to caption something for, you know, a retail company or,
 you know, something very minor and very small, I don't have the energy to put into the work that
 involves a little bit more. So this just, again, it's, use it as a tool, use it as an aid, it's not
 a threat. It's something that's going to enhance, you know, I think our industry for sure.
 Yep. So if you're not using AI, you need to be trying it. Yeah. It's going to be interesting
 where Google lands on all this with their platform. Yep. So it's going to be an interesting
 few years with that. And I mean, I mean, you've got AI with sound, you got AI with images, you've
 got AI with copy, obviously. Right. So it's all a tool to optimize and to get more efficient is
 what I would say. But I think the danger will just be, if you just copy and paste what's there,
 someone else could do that same thing, they put the same search in. So yeah, you got to add your own
 flare to it and more context that only I think the humans can do at this point. I agree.
 Very good. Any other final thoughts on the week? No, enjoy the weather if it's nice where you are.
 Yes. Nice here. I think we're jumping right into, I'm going to be in New York. So I'm going to be
 where it's freezing, but yeah, the spring swing. Ready for it. Yes. You know, to find us, the radcast.com
 search for all of our content. It really is a jammed up website. You need to go there. We've got
 over 300 episodes catalog there. We've got highlight clips. We've got full videos. It's a treasure
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