The Week of October 20, 2023 Marketing and Business News: Elon Musk’s X is Testing an Annual Fee for Unverified Accounts

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 What's up, guys? Welcome to the latest edition of the Radcast. It's Friday, October 20,
 23, our weekly marketing and business news of the week and whatever of the stories we'd
 like to tell. So we'd like to say we keep it's radical. We cover it. Or in the storm,
 wants to get in on it. Chris is fantastical. Lab there in the VK lounge. What's up, Chris?
 Sometimes he has a few announcements of himself. Yes. I know. He's wanted to wreck our intro there.
 He started howling let the moon or at Linda. Not this time. Oh, Chris. The week is good, man.
 The weather's beautiful. It's cooling down. Out of boots are coming out. Beanie's are coming on.
 If it hits like 68, 69, like a low at night. Yeah. I was literally on my way to the pool yesterday,
 like bathing suit, towel. There's people in the elevator with like turtlenecks on. I'm like,
 it's for the fashion for the gram. Just do it for the gram. People want to be cozy. Exactly. Yeah.
 I hope everyone listening is doing fantastic wherever, whenever, however you are, you never know
 where you might be listening. It could be three years into the future. You could be in 2027
 right now listening to this episode. And we give you a shout out. Someone will be listening.
 That's the thing. The last forever, Chris. I thought about this yesterday. You're right.
 Some of them might be like, what was happening October 20th, 2023? Yes. I can come back into the
 time capsule that is the rad cast. We appreciate you for making us the number one marketing
 and business show on Apple. We continue to hold that spot. We're about 40 days in. And we're
 not looking back, Chris. No looking back. Never ever. If you're a first time listener,
 we appreciate you coming on. You're catching our weekly news edition. We have two episodes a week.
 We do a guest episode on Tuesdays and our weekly business and marketing news on Fridays.
 Chris and I like to ham it up and have a good time while also trying to give you some insights that
 might not be as obvious as they might always seem. Try to bring it down to a practical level.
 Some of the things that are happening in business and marketing. And when we try to keep it
 in the business front, we know there's a lot of serious shit going on out there, but we're here
 to talk business. And it starts with a smart play from M&M's. One of my favorite candies.
 They're partnering with Gopuff, which maybe stop for a second. Gopuff. I thought it was like a
 you've never used Gopuff before? No. Is that different than Vista Carter?
 Same concept, but I think the basis was like first owners like where my head like a
 munchies delivery service. Yeah. Gopuff. But they're good. They're very good. So what's going to
 happen is, and this is brilliant because this happens at the office. Someone eats all the candy
 before all the kids get me. And we run out as the Halloween nurse, the Trick or Treaters come to
 the house. So now Gopuff is partnering with M&M. So they deliver same day Halloween candy. So
 you don't run out. Smart. Smart. Makes sense. The way to get their name out there for sure. Halloween is
 what? 10 11 days away. We're getting eerily close here. That's crazy. Nash who's been a little
 under the weather. Who's my youngest? He's seven and a half has been. He's had his costume
 for about five days. And he's worn it every day. He is officially a hot dog. What is that? He's a
 hot dog costume. That makes it even better. He's like just wrapping the hot dog. When it comes on
 from school, he puts on that fucking hot dog. And he is running around the house. And he's been
 sick the last couple of days. So I've been home with him sick. And yesterday you started to finally
 feel better. I knew he's feeling better when he put the hot dog costume on. And he came in. I'm
 like cleaning up the kitchen. And he's there's a spill daddy on in the on aisle four. He got a hot
 dog. And he's like laying in the floor. He's got so funny. He's going to clean me up.
 You're like, all right, you're ready to go back to school. Yeah.
 I told him I was going to catch up with him if I mustered up enough energy.
 Oh, got him. That's a score. Big, big King. He relished the moment. Oh my god. It's too much.
 Yeah. But it has been quite fun watching Nash run around in the hot dog costume.
 It puts a smile on your face. I'll care who you are. You can get the biggest grump in the world.
 When I have seven year olds running around in a hot dog costume, it's entertaining.
 So even if it's just 70 year old, it would still be probably entertaining.
 Yeah. Yes. So Nash is geared up and ready. And if you're not, hey, check out this partnership.
 So you know that gopuff can deliver Eminem straight to your destination.
 So you don't leave those trick or treaters hanging out to dry.
 The you don't want that. Yeah. I debated whether I was going to bring this up.
 And I said, fucking, I'm going to bring it up. And it's because Marin Morris has decided to
 leave country music. And I just said, don't let the door hit you on the way out.
 So I'm not afraid to agree with all the lyrics that are patriotic and a little too
 Americana for her. And so she's officially leaving country music.
 And that's what country music is, isn't it? What are we doing here?
 Just and these people never cease to maze me, dude. Yeah. Get a grip. Like, but she's
 canceled all the other Jason Aldeans and all these people. It's like, we don't have free speech.
 We either say they can sing if you know we don't. If you don't like it, you can sing songs written
 by the state. Yeah. That has happened in history, approved songs. Yeah. Or here's a thought,
 go write some country music with different topics. Exactly. That's how you feel.
 And she has. She's been poppy from the get go. And so it's fine. I get tired of her songs. They
 play them too much. But she's a channeled an artist. But I don't know why she's got to go make
 this profound thing that she's leaving country music. It's like, oh, God. Holy shit, people.
 She's a legend in her own mind, obviously.
 Clearly tell these celebrities. I know. If you're out there and you want to cry a little tear
 because Mary Morris is leaving country music, we'll allow you to do that. So we just wanted to
 bring you all to happening news. And I brought this up because I'm going to country state of
 line Chris. I hit the house to blues this last weekend. See my boys. Thousand horses and
 mourns, zeters. Really great show. I tell you what, this is a really interesting show.
 Number one, great artistry. Thousand horses. If you had never seen them, if you played them,
 if country music at all, if you looked them up and played a couple of their hits, you,
 okay, I've heard of them the radio. Amazing artist. Michael Hobbie's a friend. He's been on the show.
 And we got the VIP treatment. I'm like a lot. We were like right there on the floor to table,
 getting served with like ropes around us, like with a security guard. The velvet ropes. Oh, yeah.
 No, it ropes. And security, like keeping people away from us. I was like, I felt really important
 for a couple hours for the first time ever. And that's the way to do it. And then we got backstage
 in the blue room or whatever the hell, green room with Michael in the band after the show.
 Niceest guy on the face of the planet. He's a total rock star, by the way. Amazing showmanship.
 And then the band is so nice. They're from, go figure. They're from South Carolina. They're from
 Newberry boys. Something guys. Amazing show. And warn zeters was really good. But get this.
 Girls were throwing bras on the stage at the end of his show. I know it was the weirdest.
 Like I know he's a good looking guy, really good artist. And but it was just a little unexpected.
 It was clearly part of the show because one of the band guys had the stick they're putting the
 bras on. So it's obviously a thing. This happens often. This happens often. And I was like,
 I was not expecting it. Rock. Rock stars do still exist. I know it was. He's got it going on.
 Anyway, really good show. House of Blues is awesome in Myrtle Beach. Not a lot. I love about Myrtle Beach,
 but the House of Blues is still cool. And a great place to see a show. So if you haven't,
 go listen to both a thousand horses and warn zeters. You'll thank me that really good music.
 And a thousand horses is more like Southern rock or just rock and roll. They're they're country,
 but they're just fucking amazing musicians. So shout out to them and fascinating
 at the concert. Is your wife love it? She was unexpected too. Look, he's a good looking guy.
 Like I was like, I get it, but it just that's it exactly. You just looked over and Nicole was
 reached under her shirt too. And just doing a toss and you're like, what the hell?
 Honey, wait, you've got to see it on already. No.
 Oh, it was awesome. No, and he's cool. He's young and living his best life.
 He's like 24, 25. And in other news, I thought this is good. And we'll get back to our business
 marketing news. We got to entertain a little bit. We're telling a little personal stories.
 Want you to know what it's all about? The tiktok, the tiktok is an unveiling. I thought this
 was clever as hell. They're expanding the reach of their content outside of just the platform.
 So they've unveiled the out of phone ad solution for brands. So if you're familiar with out of
 home is billboards and out of phone, which is super smart, playing off the words, because again,
 most 80% of advertising now is on the phone. So basically what they've done is you still have
 all these digital billboards that are up and around and you can buy and get access to those ad
 platforms to buy a digital ad out of home placement. And what tiktok's doing is they're extending
 their content so that okay, like some of either your existing content if you're a brand or
 trending content that will then play in these digital placements. So leveraging that content
 that's already made a hit on the phone platform into maybe a digital video on a billboard or
 in a movie theater or these other placements where you have digital out of boards out of homeboards.
 And so they're allowing brands to tie into that and sponsor that content. I think it's super smart
 because yeah, here's the thing. The content that is entertaining and the reason that people
 dig it on their phones, it will also resonate and grab attention elsewhere. If you're in a movie
 theater and you're catching one of those movie theater ads or a digital video that's playing at
 the gas station, you see those now. That's really content is going to be just as interesting there
 on that screen as it is on your phone. It got attention for a reason. So to tie into that and
 to build ads around it is incredibly smart. And whoever came up without a phone, I'm sorry,
 I'm just an ad geek. I'm going to geek out. That was a great wordplay. Yeah.
 Yes. So tiktok expanding. And so I'll say this tiktoks is really expand their ad platform.
 You can now buy search ads essentially place ads that I go on there. And if you are paying
 attention, Google is certainly still the king. But between the Instagram search and tiktok search,
 people look up shit there. They look up recipes. They look up product. How to do this? Yes.
 Yes. And so you can buy ads around that search which shows intent. The power of search ads has
 always been it's someone raising their hand. I'm going I'm searching for this. That's why they're
 so expensive. The ads. And so you can buy it within the platform. And so if you aren't testing
 tiktok, if you're a brand of company, whatever, now's the time to be doing it. They've got a lot of
 really great deals now too. They're cutting like getting aggressive, getting people to buy two for
 one, spend $100, get $100 to a lot of ad credits and things. So there you go. We are not sponsored
 by tiktok, but I'm high on them right now with what they're doing from an ad platform standpoint
 and out of foam is brilliant. Speaking of ad platforms, Netflix expands advertising opportunity and
 adds live sports sponsorships. Netflix introduces new advertising opportunities, including single
 title sponsorship sponsorship of its live sports events and a binge ad format, a binge ad format,
 three words. I enjoy aiming to reward viewers and enhance brand visibility.
 So speaking of an a binge ad format in search brand spots amid viewers been watching sessions.
 So if you've been binge watching your favorite show, you're not going to and they know you're like
 you're going to watch all eight of those episodes. They're going to throw an ad in between.
 So they're getting you. Yes. We thought we'd escape the ads with the streaming platforms.
 Yeah, exactly. It's the same thing with and look, I have a t-shirt says ad supported. So I can't
 hit the play. Don't hit the player at the game. It's interesting because listening. I have a
 serious XM and forever that was the ad free you pay to get radio and more more. There's ads on
 stuff. There's now talking heads. It's like on some of my favorite like stations. It's like
 this guy won't shut up. He talks for three minutes about something and I'm like,
 I thought I'd be on for ad free or talk free. Yeah. Express VPN. Here's a 30 second thing on why
 you need it. Yes. Like fast for at least you can fast forward most of them. Most of them.
 Maybe at least when you're doing the VK and they call their elaborate, it's pretty quick.
 Exactly. It's quick and built it in like we build our reads into it. We don't just
 blast you with pre-recorded stuff because let's be honest. It's just
 watching this, which you should be on either Instagram or YouTube or Facebook or one of the
 platforms. You got to come and see the VK allowance that Chris is in. The chance that storm might
 make him drop in. And you got to see compare Ryan's skin to episodes last year because
 how glowing it is now because of cold air labs. Let's be honest, Chris.
 We're a lot heavier than they are now because you look much better. You know it.
 You can't get anywhere else except in the bottle. And you know what, Chris, I
 happen to have a bottle right here. It's called the good. It's why this glow happens.
 Tell me more about it. It makes Ryan look good.
 This is not, this doesn't just happen. Like I wish it did. Some of us just wake up and actually
 look beautiful. And I have to use bottles of the best premium men's skin care line on the planet,
 which is called air labs. And the only reason this beard is actually starting to look like a beard
 is because of the new beard serum. The beard. It's all these stuff, Chris, because it's the best.
 I love it. Yes, cold air lab.com. Use rad. Ryan get 20% off. Tell him I sent you. And look,
 I only sponsor it and talk about what works. I use this product for two months before I was
 willing to talk about it. I said, send me some stuff. I'm going to use it for two months. And if
 I like it, I'll talk about it. And you know what? I knew because Miss Alford suddenly couldn't
 resist this. After 10 years, she's baby, you look good. I'm like, hey, just a glow.
 Yeah, boy. Yes. So my secret weapon and your secret weapon needs to be called air lab.com
 rad. Ryan 20% off. It works. That's why I use it. And it's the bomb. Speaking of the bomb,
 Taylor Swift. Freaking taste swift. She makes it always an appearance. So she's
 just had her concerts playing in movie theaters. The era's tour. And there's four takeaways from
 variety. Makes it a story. It earned 95 to 97 million domestically and 130 million globally
 from the, just a con the film series selling records for a concert film and demonstrating that
 variable pricing can work for highly anticipated films. The films, unconventional distribution
 and marketing along with assesses emphasis on creating a communal theatrical experience show that
 innovation and movie distribution can be successful. However, replicating the success of such films,
 maybe challenging for artists and studios without Swift's star. Yeah. That one last disclaimer,
 unless you're Taylor Swift or one of three other icons. I mean, it could pull this shit off.
 Dude, I invested in a movie a premiered last Friday. Newport Beach Film Festival topper is the film.
 Nice. Yes, I do know that. How did it go? It was great. It went great. I would have loved to
 have seen it. I was under the weather. But hey, no way we're doing 95 million dollars. And we've got,
 and we have some well-known Hollywood people in it that the movie industry to do what she did is
 damn near impossible at this point. I feel like. Yeah. Because you're going concert experiences
 usually about the concept being at the concert, the live aspect, the fans that are around you.
 Watching the concert in a theater, it just feels like it's, I guess you can't turn it up. That's
 one thing. You are in a sound environment that they can blast that shit and make it feel
 ridiculous. Right. So I guess I can understand that. But I never quite understood the watching of a.
 I guess if you couldn't cough up those like 400 bucks, it'd take it. It's the movie next day for
 only $75. You know, what a concert. Yeah. Probably 30 million dollars. If Taylor Swift's got to be a
 billionaire, right? Like she's got to be getting close. The fact that you do 130 million off of
 a recording of the concert is what do we even know what they did off the actual tour? It was hundreds
 of millions. Yeah. Hundreds of millions. How's he not a billionaire? I'll just merge alone.
 Those Swifties buy everything. She should be unless she's getting a bad deal.
 Yeah. Which, hey, maybe Scooter bronze the blame. She's not getting her take on that.
 Right. He's still getting these masters of her merch forever lifetimes in blood. Oh my god.
 Probably. Maybe who knows. But I don't know that it tells us much of anything because I think the
 last point was the one they'll get too excited about showing concerts. It's Taylor Swift in
 she's got more pull power than about any other star in the world right now. Yeah. She can touch
 anything right now and it'll be probably be golden. Yeah. Travis Kelsey. Exactly.
 Oh, I could go somewhere there, but I'm going to leave it alone. Reality Defender has raised
 15 million dollars to detect text video and image deepfakes. It's a startup focused on
 detecting deepfakes and AI generated content. It's raised 15 million in a series A fund.
 The phones will be used to expand the company's team and enhance its AI content detection models.
 It aims to stay ahead of evolving deepfake methods and models. Off we're going to an API
 web app to analyze videos, audio text and images for signs of AI driven alteration.
 It claims to achieve a high deepfake accuracy rate through an ensemble of detection models.
 That's some good writing there on samples of detection models.
 There's a lot of nice copy in there. There's good. Give TechCrunch Editor all the credit
 there. TechCrunch.com brings us this. It's always going to be cops and robbers and the robbers
 stay ahead of the cops or good guys, bad guys. So you got deepfakes and people trying to detect
 them. So who stays ahead of who? Great idea, but I look at a company like this and I wonder how
 do you monetize? Outside of big, I think like a Microsoft, if they get it, if they become like
 the standard, some of the big companies that could really be like a built-in software that's
 attached to. Yeah, attached to Internet Explorer, if it still existed, but this is an altered
 being altered image. Yes. So then anything that pops up on your screen is automatically detecting it.
 It says you just know it's rated DF deepfake.
 Like the Tom Hanks ad for what was it? The dental insurance company we talked about.
 Yes. You see now like on the social media where we all saw this during the pandemic,
 where it's like they're slapping the misinformation label on there.
 Which I think because even I'm noticing a lot more frequency, you've seen deepfakes.
 Usually it's like a meme. It's funny stuff. It's not something serious, but I know there's people
 that are watching it that don't know it's a deep thing. I sent it to my dad, for example,
 right? There's always think everything they see on the Internet. It's real. Like,
 no fun. No, man. No CGI, no filters. I'm on the opposite. I'm at the point where I might believe
 50% of what I see now. Yeah. I'm cynical a little bit anyway. And now I'm always wondering what
 the stick is. Like what's there's something here? What's the cell? Yeah. Who's selling me wide and why?
 Yeah. But it could be entertaining. I would mind seeing, I don't know, forest gump. I don't know,
 running in the Olympics or something. Oh, I've seen there's definitely some really entertaining ones.
 And that's why I think it's going to continue just to blow up is there's so much comedy coming
 out of deepfakes. Yeah. Yeah. I like watching. Yeah. He's always gets used for something,
 robbing a store doing something. And it's really not funny, but it's entertaining because I know
 it's fake. And I don't hold that against him and judge him in any way. It's just some of the
 common players that always seem to rise up and get their personas taken as long as people know
 that shit. Yeah. But that's a scary thing. You don't know that people are gullible.
 Yeah. I think if people are just hitting the share button and and pulsively without maybe
 that's all Facebook is now. I love my family. But like I have these ants that that I get on.
 I really avoid Facebook like to play to be honest with you, but I get on there for 30 seconds.
 And it's my answer to share it every conspiracy theory every and I'm like, oh God.
 That and I've got every family friend I've ever grew up with. Someone's imitating
 creating a fake profile for them and then DMing me like for money. Yeah. And it's like my dad's best
 friend that I like could text and be like, hey bro, like it's just I don't know. Facebook to
 me has become a little bit. I don't know if trashy is the right word. It's I don't know.
 Whatever filters you hold on my it's become too many too mass. It's it's like Craigslist.
 Yes. And there's just so many people on everybody's on it. And so it was almost better when
 the early to mid adopters brought it because there was a level of dare I say when you needed
 you needed a college email address to register at one point. That was a long time ago. But the I'm
 just talking about there was a level of I don't know. Civility and common sense often to see
 that when you had the early to mid adopters and now that's everybody it's it's whether you say
 regress to the mean. Yeah. That's something. Yeah. Sometimes it's like the yard so. Yeah.
 Which I like having a good yard so it's just I don't come try to knock down my $1 price to
 50 cents the dollar dammit. No matter what I price it at they want to have price on God. All right,
 it's $2 you can have it for dollar. You can go up and get a double price just for you then cut it
 in half. Next you on Musk. This was like hitting all my feed stuff earlier. Is testing an annual fee
 for unverified accounts. Twitter now known as X. If you've been paying attention I've been
 calling on how long we're going to have to say that. Is testing a subscription program called
 not a bot in New Zealand in the Philippines to be rolled out worldwide requiring new users to
 pay a dollar annual fee for posting and interacting. However, the fee is waived if they subscribed
 to the 399 per month premium service affecting only new web accounts and not existing users.
 Is this kind of the equivalent of when you fill out a form you have to do the little security
 things like draw a bus or something or pick out like this stuff. Yeah. That keeps spam from
 trying to like getting into your mailbox because that's an extra step that a bot really can't
 take. And when you can venture the cap. This is like the cap shift for Twitter because if you have
 to pay a dollar it's like an extra step so you don't get these tons of fake accounts created
 which is what happens every day. So that's what he's trying to weed out. Yeah, it's sure it's about
 the money but it's also about weeding out the bots not a bot. And there is I think a worthwhile
 venture in that regard. But you agree. And it's a freaking dollar. I like how yeah. In
 honest, it wouldn't surprise me if somebody's bot farms just paid a dollar. Yeah, probably. Yeah.
 But I think it's the extra step probably paying the dollar and tying it to a payment account.
 All that which would probably cut down bots about 90% I think that's what he's trying to do.
 I hope so. I hope so because it's troll city on Twitter. Yeah, man. It's almost it's like the
 deep faking like you're creating influence out of nothing that an agenda. Yeah, and I'll get on
 Twitter a couple times a week. It's not my biggest platform clearly but I'll get on there for news
 or just to read through it. And I'm in there for 10 minutes and it's the same thing. I'll read
 a few of the comments or plasm like that just sounds like someone trolling or egging or they might
 be real. They're probably a bot. Yeah. No, I agree. I think it's I like it less for
 low people getting fake interaction more. I think there's people that maliciously use it
 to push opinions politically specifically that I think just like a troll dude, there's just
 people out there that just want to create chaos. Yes. And I do think foreign countries probably
 definitely use it. Oh, 100%. You did you fool not to use it to influence people's opinions. We're
 we're in information more now. That's right. Did you know tomorrow's reptile awareness day?
 Yeah. I did not know that October 21. I'll make sure to give an extra nod to all the little
 iguanas I see walking on the sidewalk. Yeah. Down here. It's a snaker reptile. Yeah. Yeah.
 Yes. Cameron's nodding saying that it is that I'm going to not celebrate this day
 because I'm not a big snake lover. No, I don't think I have a house. Let's be honest,
 there's a whole blow of other fuckers who want a snake around or I don't know. Green lizard.
 I feel the same way, dude. My friend I had one friend that had snakes growing up
 and a snake's name was Dante and I'm like, dude, you just open yourself up to bad shit, bro. Yeah.
 Get a fucking dog. That's going to wrap your thing is around you and
 yeah, that's right. No part of me. He had a tank next to his bed and I'm like, dude,
 no part of me wants to sleep next to a five foot python. No. I don't get it. I'm I can get down
 with the fish tank, relaxing, calming. Yeah, those fish are not going to get out of there and
 eat you. They're not promised. No, that's snake. I'm not a reptile lover. Yeah. So if you're
 reptile lover, God bless you, but no thanks. And October 25th is greasy foods day.
 So get out of these fries and some, I don't know, greasy bacon, greasy funnel case.
 Yeah, go get an Arby's Arby's. Yeah, grease pile. Yeah, now you gotta go. They're here.
 They're called clocks like a good diner. You like diner food like greasy food. So go celebrate
 on the 25th. There's the social holidays. You can't miss the two reptile awareness day. I
 think I'd argue can miss, but I'm telling you so that you maybe ignore or miss it on purpose.
 But greasy foods day. It should be like smack a snake day instead of reptile awareness day.
 Yeah, yeah, go fucking dude down here in the Everglades. It's like overrun by snakes.
 They, there's dudes getting paid all day just to go kill snakes. No, I've been watching
 Fear Factor and the old episodes with Joe Rogan. No, thank you. Keep those snakes away.
 I know, dude, I, there's just something about them inside of me that's no evil.
 Yes. Next week on the show, Dr. Alex Plains, amazing dish from Florida. Great guy.
 Had him on really insightful on building business and scaling. And just and all around
 interesting guy had him in studio here in G Vegas. It's a great episode. That's next week.
 That'll be your next episode of the Radcast as always. Chris is in the VK Lounds,
 we're in the VK hat. The official premium wellness provider of the Radcast.
 And a copy of the Chris and I own do a restraint to your door premium wellness products,
 plant based third party lab testists, sleep bays, whatever the mood you need. We got it.
 We're a peddler of moods. Good ones. That's right.
 Peddling the good moods, baby. You can learn more about that at takeavk.com,
 v-a-y-c-a-y.com. Takeavk.com. And we do have another show that Chris and I do on health wellness.
 And all the best of alternative techniques for taking care of yourself,
 the vkpodcast.com. You can learn more and get links to all our shows on Apple, Spotify,
 elsewhere. We're almost at episode 20 on that and enjoying all the guests. It's completely
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 health and you want all the latest from sleep aides, breathing aides, scalar energy. There's
 we're getting all of your oatmeal meditation. Yes. So give that a shout. And of course,
 we're at theradcast.com. Search for any topic, Instagram, TikTok. It will take you to any
 episode where we talk about that topic. The search functionality is one of the best part of the
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 We really appreciate everyone that listens. We couldn't do it without you,
 how this works. Tell somebody about the show. If you enjoy it, leave us a review.
 That's how the world goes around. Chris, any final words today?
 I hope everybody has a lovely and fruitful weekend.
 Yes. The weather seems to be changing everywhere and I just hope people are loving it and enjoying it.
 Oh, yeah. The leaves. It's for the hot summer. Turning colors here in South Carolina will be
 lots of people on the road going to see the leaves turning in the next couple weeks. That's a big
 event here in the Carolina. It's beautiful. We appreciate you. We'll see you next time for
 Chris Hanson. I'm Ryan Alford. This is the radcast. To listen and watch full episodes, visit us on
 the web at theradcast.com or follow us on social media at our Instagram account v.rad.cast or at
 RyanAlford. Stay radical.