New Report Shows That Reels Generate the Most Reach on Instagram! - Weekly Marketing News: 9.2.22

 Hey guys, what's up? Welcome to the latest edition of the Radcast here is the Radcast news
 Friday September 2nd, 2022 are weekly marketing, advertising, business, world news,
 Christina. I'm very caffeinated. Yes. Very caffeinated today. Oh, you are. Yes.
 I might be a little undercaffeinated. Oh, my God. I'm usually like two energy drinks in.
 Look, I can see sound right now. I'm buzzing. Yes. Happy September. Same to you.
 Here we are now. I know. I know we kind of joke about the dates, but I think it's a natural human
 thing. I think everybody kind of like watches the calendar and it like moves fast. I mean,
 some people might go, why do they always talk about the time? But it's like, it just moves.
 Well, in the older you get, it goes by even quicker. You're so old. I know. I'm too old for,
 I'm too old for Leo DiCaprio. Clearly. Not 25 anymore. Yes. I was good setup right there. Thank you.
 Thank you. Yeah. See you up. You know, so the memes are going crazy. The memes are strong.
 And they're very funny. Yeah. They're very, very funny. The memes are strong in this one.
 Yeah. So for those who don't know, Leo DiCaprio will only date women who are 25 and younger,
 which is now almost double his age. I don't think I'm just playing into this.
 It's all a roll. It's all a bruise. I don't begrudge the age difference,
 but I do think it's just hard enough. Yeah, it's a little interesting. Quite a trend. It is a trend.
 I mean, but you know, like he's kind of the rock star of movie stars a little bit.
 He's been in the industry so long. Okay. I mean, and like these women are dating him
 consensually. It's not like, you know, there are no. It doesn't seem to be a jerk.
 No, it never comes out. He dates them for a number of years. It's not like he's serial dating
 12 of them at once. Right. It's all the same year. He's a serial monogamous just
 another 25. It's just it's just a very funny trend. Yeah, it is.
 You know, and the memes are coming for it. They are. It's too bad. You're you're just out
 of your reach now. Right. Right. Rats. Yeah. Way too old for him. Unbelievable. Nick,
 what do you think about all the dates 25 people have a lot of time on their hands?
 What? Keeping up with the. Yeah, you should see this chart. It's crazy. Right? Yeah, exactly.
 Meme in it up. Old. You like Leonardo? Yeah. I like. I think he's grown on me over the years.
 I hated him 20 years ago. Yeah. He was 25. It's kind of annoying. Sure. Like, but then the
 movies got better and he got better. What's hitting Gilbert Grape is really good. Yeah, he was good
 in that state. That was one of his best young performances. I was kind of annoyed by some of
 the other stuff. But then like, is it departed? Yeah. Because he was in. Yeah. Okay. I don't want
 and then catch me if you can't. Like, there's some stuff. He is pretty good. He's pretty good.
 Titanic, of course. Yeah. That was kind of annoying. But wolf of Wall Street, I think, is his best
 performance. Oh, yes. Personally. Oh, God. Him and Matthew McConaughey. Yeah. Oh,
 great. What a what a what a film. Yeah. It's very good. I'm gonna not do it a little. Oh,
 you know, I'm talking about. Oh, yeah. Oh, yeah. It's college football season. It is. Hey,
 I can't get too far without that. Go Tigers. I'm watching a lot of games this weekend.
 Hey, my boys listening on the on the D line there at Clemson, ready to take over. You play
 Monday, Georgia Tech. I don't want to come back next week like bowling. I only fare about 21. You
 guys got this. Yeah. Yeah. I know. I mean, Miles Murphy, Tyler Davis, Brian Breezy.
 We love a name drop. Yes. I'm going to post something today with some of my photos with
 these guys. There you go. I have my orange shoes on today. Hey, I've got my custom red,
 cash, radical, air Jordan. We nailed it with the shoes today. Hey, that's a good color combo.
 Actually, orange in there. Just like that. Look at the complimentary. Oh, yeah.
 Combo colors right there. I don't talk about all you could call us football fans kicking off.
 It's week one. So you're either going to be loving it or drowning in sorrow. Come Sunday or
 Monday or whatever for it. Yes. A lot of good games, actually. Highest state Notre Dame. Yeah,
 that's what I'm excited about. You Clemson, Georgia Tech. Oh, that's not really a good.
 It's good game for your Clemson fan or maybe Georgia Tech. I don't know if it's a good game for
 your Georgia Tech. It should be shit out of them. But the rambling wreck is going to be
 wrecking Nick. You know what I'm talking about. Yeah, it's going to be wrecking Clemson.
 Nick and I are Clemson graduates. You know, I know. I'm a mom, I'm a mom, I'm a mother.
 I think I never said I'm a mother. That's it. Very nice. Very good.
 Better than her. Very good. How do you think Clemson is going to do this year, Nick?
 I think they're going to do well. National national title aspirations or just second tier.
 Potentially. You know, there's always you know, Clemson, you know, it's Clemson. It's always
 do something. That's right. Speaking of doing something, someone that I've really always admired
 from a marketing perspective. I mean this and actually a music perspective being a
 country. And personal. She's just wonderful. She's wonderful. And always been fascinated by
 certain aspects ever. Dolly Parton. It's coming out with a new line of pet costumes. Yes.
 And wigs for animals. Dogs in particular. It's called Doggy Parton.
 What else would you call this? Yes. Doggy Parton. In partnership with sports pet designs,
 the singer songwriter, actress and author and roller coaster creator. Yes. Dollyworld, you know
 what I'm talking about? Launch her new line of dog apparel and accessories complete with dog
 shirts, dresses, squeaky toys and other fine accessories. Doggy Parton. What do you think about this?
 I'm here for it. Yeah. I'm totally here for it. I got to get headline for. I'm sure you do.
 Please Mr. Marketing Man. What would you, how would you market this? It's headline for the website.
 Doggy style. There it is. There it is. Brought to you by a doggy part. Oh yeah. Perfect.
 Probably. Dolly. Yeah. No. I think it's great. I mean who doesn't love a double entendre? A little
 innuendo. Never out of style. No, and it's doggy style. That's right. There it is. Yes. So,
 let us know. I'd love to know. Get some comments. What you think. If you're going to buy
 any of your pets. Yeah. Pets. Excuse me. Your pets. We do Radcast Petswag. Yes. I mean, the
 wig that the dog had on. It's just like ridiculous. It's so good. Okay. It's so good.
 The bandana. Okay. I get the bandana. Sure. It's a little squeaky toy. It's fine. But they had a cowboy hat.
 A little cowboy hat on like a chew out water or something. It's so cute. Just smack that thing.
 I never hit animals. It's about the hat. Right. Sure. Sure. Sure. Yes. So,
 you know, just in time for Christmas, hauled the doggy style you could ever want.
 Halloween. Yeah. Speaking of fun things. Apparel. Moving on. Next thing. If you notice this nice
 hat that I'm wearing. Yeah. You are branded up today. Branded up. I got my shoes,
 matching my colors on my hat. I'm surrounded by merch. By our good friends and partners at
 branded bills. The best hat company in America. USA owned, operated and run,
 braidedbills.com, apparel, hats, custom, American flag, state merch, streetwear, you name it.
 They got it. They've a new chemical collection. It's a little cooler today in South Carolina. It is.
 So, just a touch. Getting time for to flanels, beanies, cookies. I'm ready. I'm going to go run
 in the flannels and sweat my ass off. But it's not good for you though. We could partner with
 whoever we want on merchandise. Let's be honest about it. But we chose braidedbills because they
 make the best hats and I'm a hat guy. And then I was like, holy shit. They make some of the best
 t-shirts and 100% cotton made in the USA. Hoodies. That's what we need to get ordered right now.
 That's that is our next order. Like some custom hoodies. On my to do list. Yep. When you know,
 you know, braidedbills.com, radcast20, save 20% on your entire order.
 Just go to our website, go to the radcast.com, click on sponsors, click on branded bills. It will
 automatically put the code in for you. So you get 20% off everything. And you need to load up
 because it's all good shit. And we really appreciate the partnership. The official merchandise
 partner of the radcast, braidedbills, braidedbills.com. I mentioned this last week. I hope you
 gone and checked out the website. I think billions dot club got an event coming up October 21st
 with 23rd. This is an exclusive event. This is a high level of it. This isn't a thousand people
 jamming at a ballroom at the hotel, getting pumped up and then doing nothing. This is like
 eight figure, nine figure billionaires hanging out talking big ideas. And you need to go to
 think billions dot club and apply to come. That's what it is. You actually have to apply because
 we've got the demand is there. It's very exclusive. It's a castle. How we pee? How we're paying
 on this, my good buddy. And this is a real deal. I get invited to a lot of events. This is the
 one event I'm doing this year. Nicholas and I will be there doing a radcast on the road.
 Yeah. More details to come on that. We're kind of flushing out all of what's going to come out of
 that. Yes. So October 21st to the 23rd. Go to think billions dot club. If you want to get more
 information and tell them the radcast and Ryan sent you. Amazing. Use that link think billions dot club.
 You'll be glad you did. This is how you make real deals happen. This isn't about. Oh, I got an idea
 and I think I might get after it. No, you're already after it. You're ready to take it to the next
 level. Yeah. Not just networking. Not just networking. Though you will network. So hope you'll
 get involved with think billions. So no, we've got some radcast news. We do. Thank you to everyone
 who participated in our giveaway. You all have been the winners have been DM'd and you'll have
 some merchant your way this week and we'll give you a little custom hat as well along with your
 autographed book by the captain. Yes. Speech therapy. Exactly. The captain's awesome.
 Autographed copies. All Creek. SGR STK on Instagram. Go follow him. He's one of the last
 follows on Instagram. Just speaks his mind and gets paid for it. Go figure. The dream, right?
 Honesty will set you free. But we really appreciate Kyle sending us all the autographed books.
 Yeah. I think over 100 entries when it was all added together across all the messages. So
 sorry, we'll get more from Kyle. Kyle will hook us up. We'll get more if we need them. But
 and we're going to do some giveaways for the merch here soon. So be able to look out for that
 for sure. Hopefully you checked out speaking of how we p how we p how our pains his episode
 launched this week. We've had I think 5,000 down something ridiculous this week already. It's been
 a lot adding up all the impressions on social media and on our downloads. So that's been popular
 hearing how he p story how he became, you know, he doesn't call himself a billionaire sort of buddy.
 Right. Yeah. There's no wink wink about it. You don't start think billions unless you're
 a billionaire and how he p's the most down to earth billionaire you ever meet. Super good dude
 and a great story. So you need to check that out. Go to our latest guest episode from last week
 or this week. Excuse me. And check out how we p next week. We're doing a re release. We have
 so many shows grown a lot in the last three years. And we've got like we've had some solid
 guests for three years. And some of these episodes they just get down because we have like 300
 almost 300 episodes now. Right. And some of them get pushed down and I'm I'm going back and kind
 of like listening to some and they're all my babies. But some that I feel like are really insightful.
 And this is a multi billion dollar brand itself whoop. The most sophisticated fitness tracker
 in the world. Will Ahmed the CEO of whoop had like a $3.4 billion valuation. If you
 insane. So will is awesome. Super helpful, super insightful. And I know this episode was like two
 years ago. But yeah. So I think it's a good one to re release while we're getting a
 few other scheduled and moved out throughout the calendar. So be on the lookout for that on
 Tuesday. Will Ahmed with whoop whop whop founder and CEO. And a great dude. Check that out on
 September 6th the day after Labor Day. Yes. So when you're all hungover. You know,
 and you're kind of like dragon will pump you up because you're good. Damn. Don't know that
 episode gets you a billion dollar company going. Check it out next week. I know we've got some
 social holidays. We do. They're a little bit lean this week. But September 4th is national wildlife
 day. Hey, so exciting. Yeah. It's not. It's great. You know what that made me think of not
 national. Hey, we should support our wildlife. Absolutely. I support wildlife. The,
 it may be remember back when I was young, there was wrestling and there's wrestling.
 There's the WWF is what it was called. And it was so funny because that was all I grew up
 world wrestling federation. It's WWE today. Yeah. There's a story behind that. And I don't know
 why the wildlife day thing because the national wildlife fund or excuse me, the world wildlife
 world wildlife. Wildlife fun. World wildlife. WWF had the trademark and the WWF had been around and
 it wasn't as big as it is today, but it was huge. And it was a huge deal. They had to chase
 their name. They didn't want to change your name. It was like fighting. Oh, interesting.
 Ultimately, the world wildlife fund. The animals won. The animals won. I don't know,
 national wildlife day. Maybe think of that. September 5th. Labor day here in the states.
 Yep. Got to work for people. Yep. Don't work for it. Don't work on it. Work for it.
 Yes. There it is. Work hard today. It's tomorrow. And Sunday. And then you can get some shopping
 done. Hey, there we go. Lots of discounts. And then when you're hungover, read a book day.
 Yes. September 6th. Yes. I've got a new book and I'm going to be reading. I'll tell you
 about it next week. Exciting. Yes. But read a book day is the 6th. Yes. And then the 9th
 is official start kickoff for NFO. Yeah. Which doesn't really make sense. It's kind of
 started already. But I know. I know. I think it's because of NFL bias. Yeah.
 But it's a big season for advertising. Yeah. All season for marketing. Be ready for beer
 commercials. Pizza. Speaking of pizza. No, I don't know if it's in our thing. It's a little
 Caesar article in here. You should be. Okay. All right. Well, I'll save it. It is. It is.
 I didn't get that far in our show notes. But I'll save it. New sponsor for the NFL pizza.
 Well, sort of named it. But we'll get to that. We'll go back to it.
 There are your social media holidays that you just can't miss. Got to celebrate them.
 First on our list here. Yeah. Getting real. Social media news. Be real. Rises the 10 million daily
 active users. This comes for us from social media today.com. So it's interesting to note the
 growth of the app and the popularity of its real life approach. Which shows that people may
 well have had enough of unrealistic depictions of people's chosen persona and image online.
 I mean, it's kind of making a leap. Yeah. As a classical researcher, like, have the
 you know, that's what's happening. Right. You know that it's just not other app. Right. I'm interested
 to see less like a survey behind this. I'm right. You're you're what is it when you're adding
 conjecture to something that you don't necessarily have proof of? Sure. But just to suit me. Yeah.
 I'm interested to see how this one's going to age. If it's going to last or if it will be
 another vine until Instagram comes up with Candid, you know, I'm telling you putting my my hat on.
 I don't know. It's a year. 18 months. It's disappeared. It's it's it's it's kind of I think it gets
 absorbed by one of the bigger ones. Instagram already launched it. Maybe one of them buys it maybe.
 Yeah. But be real in its current form. If it still exists and it's let's if it's going like this
 then it should be 100 million in a year. Right. I'm going to go on record and say it won't be.
 Stay tuned. We'll see if I'm right or wrong. My tracker is pretty good because I know I'm not
 really a fortune teller. But when I my gut tells you know works. It's when it doesn't feel like
 it's going to last. What else we got here? Some Instagram news. A new report shows that
 Reels are generating the most reach on Instagram. But the most commonly posted types of content are
 still photos at 42% carousels, which are, you know, multiple photos at one time are 26% and then
 Reels. But Reels have the most outreach. This is what I would call a self-fulfilling prophecy. Yeah.
 When you want a certain when you own platform and you're being kind of slapped around or you feel
 like you're being slapped around with another platform that being TikTok. You're going to probably
 give precedence and reach because they control the organic reach. Like Facebook in 2011 when they
 shut down like that everybody saw your posts. Like they can control that and the algorithm. So
 I have no idea if they're doing that. But I would just assume that it has the best reach because
 Instagram wants it to have the best reach to get you to post more of those. I think they've
 backed off like completely bailing on the photos and the carousels completely. Yeah. But they
 want the videos to rise up. They want people creating more videos. Oh, absolutely. And my like
 it's I mean my stupid little cat account. His his Reels get thousands and thousands of views.
 It's a really interesting cyclical thing where if you think about it because we are the free.
 Imagine like NBC or Netflix. They have to pay billions of dollars for content to be created
 for them like Game of Thrones, all that stuff. Instagram and TikTok have free content creators.
 All their programming. All their programming gets created for free by us by people.
 It's why the business model is so brilliant. You know, people come there to view the content
 just like they watch a show. But we're free. And yes, we don't pay for it either. So we it's
 shared attention. They get they get followers. They get attention. They sell ads. We get free
 awareness. Yeah. Air quotes free. Um, anyone interesting. Very lucrative. Yeah.
 We'll see. I got a problem with Reels growing. But I still like a photo. I still want to
 seem like my friends like some stats. I'm not going to get a little fatigued quite frankly for
 like I wouldn't mind having like a button for a photo feed. Yeah. To me, it would only do one
 of the other. I don't have to like, I'm just kind of because I'm obviously falling a lot of
 the same people because the shit on my feed on the Reels is like the same shit. I'm like, okay,
 somebody come coach trying to teach me something. I'm like, yeah, you know, you get burnt out.
 Breathe in. Breathe out. Wax on. Wax on. I get it. Yeah. Yeah. Give it a rest. Come back to it.
 But a little photo. Okay. Yeah. That's nice. Okay. And I don't know. A respite.
 I mean, I gotta get through this episode because I gotta get my real poster. I mean, but, you know,
 right. Right. Right. Nick and I are about to do some bad ass shit. I posted one of Nick's videos
 today. Yeah. Workout video. We did like 18 years ago. And uh, some. Yeah. Different tattoo. I
 noticed. Yeah. It's grown a little. Yeah. Yeah. And it was a bad ass video. I hadn't posted it
 in like two years, but we're about to do some new shit. There you go. All right. And it's
 going to be a real. It's got to be real real. Cause we want some good reach. So TikTok,
 test a new nearby content feed, which could become a major consideration for brands. As it sounds,
 TikTok's nearby feed displays content posted by users in your current location that can enable
 TikTok to showcase locally relevant updates, which relate to your interest. So again,
 which makes sense if you're near a store or amazing for travel. Yeah. I think this is great.
 Yeah. You see it in first semester of college. You don't know what's going on. You see a tip
 talk of like how to get around the town and the best restaurants. Exactly. Sponsored by the
 restaurants, the wrong list, bout to you by social media today. Yeah. This is cool. I mean,
 I kind of thought this sort of happened anyway. Cause I get, and I don't know if it's random,
 but like I get a bunch of greenville or local software, a lot of stuff in my. But I don't think it's
 like there's not a separate button for it to like consolidate all of it. I think that they're
 testing out. Yeah. Organizing all of it in one place. Yeah. I, uh, you've been digging in
 TikTok much. Not too much, but um, it should be interesting to see the nearby feature. Yeah.
 We'll see. We'll see. Sounds cool. Good stuff. What's next here? On to our football. Yes.
 Football advertising. Yeah. Bud Light helps football fans cover beer costs to celebrate NFL's
 return. Bud Light is heralding the return of professional football with a kickoff beers campaign
 centered on cracking open the first can on game day. Hallelujah. Right.
 And like gold beer. Bud Light is also reimbursing beer costs for the first 50 fans who tweet their
 cash app at its Twitter account with the hashtag hashtag kickoff beers and sweepstakes ahead of
 kickoff each Sunday this season. Hallelujah. This is amazing. Hallelujah. Just pay for my beer, baby.
 Right. You know, that's my next start to add. No, like $16 or 12 pack, you know, like four of those
 a week. Yeah. It's kind of like. It's the damn season. It's the season. These things are so light
 too. I'm sorry. They out in the boat and like I'll be like picking those things out of the
 cooler on a Saturday. And I'm like 14 in it. I'm like, I feel like nothing. I'm maybe not 14.
 But at least 12 because the 12s are gone. Sure. By about 430 in the afternoon. And they just
 cut down like water. Yeah. Refreshing. And they don't like it's, I think I could probably drink
 50 of them and be totally. No. Yeah. Oh, totally buzzed. I don't. You're on. I'm not like, you know.
 Right. But like, I don't think I'd ever, like, you know, you drink liquor or something.
 You can get over the mountain pretty quickly. You know, like, you get fallen right off. Like,
 the first thing, you know, hey, I'm at the peak. Oh, I'm at the bottom. You know, like pretty
 quick on some liquor. But yeah, most like beer in this kind of like, I don't know. I feel like
 I just, I get to a peak of a buzz with it. And I don't like, yeah, it's a good thing. You can
 sustain it. Yeah. But, uh, you know, which is sort of dangerous. It's summertime people. But you
 can get a paid for. So it's fine. Yeah. Yeah. We need to play next to kick in some bucks here.
 Yeah. There you go. If especially if they get at least sponsors, if we're not going to at
 least get start hashtagging all of our posts. Do I do like this? Yeah. Uh, kick off beers
 campaign. I mean, like, what's more synonymous? Americana. Yeah. Then beer and pizza.
 And especially like a lot of this is happening because we are two years after this insane lockdown.
 And we're all together again. And so brands are really selling community, you know.
 I got to remember to tweet my cash app there. I'm going to have to read my
 cash app out before it didn't work. It was more of my thing. Right. Then my
 app. Okay. But like, my iPhone offs, like, puts more apps now than it used to.
 Like apps that I don't use. Oh, yeah. Like, I don't remember it doing as many as it does now.
 No, my, my. I don't use something for like a month, like four or five weeks. You've got to
 read down. I did open it three months ago, a month, like, damn. No, mine's the same way.
 Kind of like 10 seconds to use it. I want this app now.
 Instant gratification. Yes. All right. Little Caesars deepens new NFL deal.
 There are the official pizza provider of the NFL. Yes.
 Congratulations to them. I want to give them a little. Yeah. Little Caesars in June took over
 from pizza hut and became the official sponsor of NFL would just 10 days until the season
 kicks off the pizza chain, which builds itself as the third largest in the world has detailed
 the elements of its multi-year partnership. There's some new spots with Matthew Stafford.
 I check those out. Yeah. Um, pretty fun. The, um, you know, like, there's something thrown
 me off with like little Caesar in a hut. You know, pizza hut. Oh, yeah. It could be a really good
 like competitive spot. Like little, like, the Caesar shutting down. Oh, yeah.
 Get, look at that. Oh, yeah. See, there's a forget idea for you. It's like
 with his club or something. It doesn't see like a little seizure guy. Yeah. Yeah.
 Yeah. Have a little spear. You know, shut the hut. Pizza pizza. Pretty good there.
 Shut the hut. Thank you. Thank you. Not bad. Not bad.
 Learn from the best. Hey, you're just got a race.
 I can't do it. Perfect.
 Sarah's works, Nick. That's the shallow compliments. I'll take. I'll take.
 Don't be over 25. Um, this next one I love, but it's involving clothing. So of course I do.
 Hines drops a ketchup stained vintage, a vintage collection to celebrate sustainability.
 The Hines vintage drip collection is sourced from the available exclusively on
 Threadup, which is like a resale website. Um, and includes 157 streetwear and designer
 pieces that all have a ketchup stain. The vintage collection comes as Gen Z and millennial
 consumers embrace thrifting as a part of their sustainability, uh, sustainability efforts.
 I can't talk. All proceeds go to rise against hunger in support of global hunger relief,
 um, rounding out the purpose driven effort. You know, they really didn't have to come up with
 this campaign. They could just come raid my shirt drawer and easily find 157 elements of
 stain. There you go. I'm the one. But is it Hines? Like I probably pass enough of them.
 I have at least 47 there, uh, you know, if I catch up her mustard stage or who knows what?
 Like I am the worst about dropping shit on my clothes. That was my brother. It's like
 a running joke. I could be like really paying attention and like, you know, like trying not
 to do it. And you're still wearing white today. I mean, that's bold. Hey, you know,
 tempting fate over here. I know, but it's not good. Like a greesteing or something. I'm like,
 do you always have a tide pen? Do you feel like tide pin stuff out? I used to actually keep on
 in the book bag. I don't know. Now you've just accepted it about yourself. Yeah. That's not good.
 You can stay until you neck. Yeah, keep it tied, then. Oh, yeah. That's what I'm wearing white today.
 Look at us go. Yeah. Yes. Uh, this was fun. I mean, yeah. It makes sense. I, you know,
 I don't know if I want to wear a stained shirt or I got to see this in action. You know,
 is it really like a stain like mine, like really bad and like buried in? They don't look gross.
 Like I was like, they don't look, they don't look gross. I might are good to washed in. Yeah.
 You know, okay. There we go. Yeah. Kind of like a polo symbol, but a stain. Yeah.
 Like a, that could be like a new, uh, what do you call it? Logo for your lapel or there you go.
 You know, yeah. Little pin ketchup. Hines needs to come in. I got mustard too.
 Hines mustard, but not what's the best mustard? Frenches? That's my favorite. Yeah.
 Yellow mustard. I had the donuts, right? I like the spicy different pounds of spicy mustard. I
 think tastes the difference. Yellow mustard. I don't know if my palate's discernible. Sure,
 as refined. Like a spice. The difference is in the, the spice, like a dejon, something. Yeah.
 That the layers of how dejon it gets. Okay. I can pick up on that. But if you gave me a blind
 taste test of like, you know, like, you wouldn't lower Lynn and, you know, whatever, right? Like
 seven or tenor brands. I don't think I could discern one difference. No, me either. You know,
 me either. I'm different corn dogs in it. Right. Oh, love corn dogs. God. So good.
 Last one. One day, targets millennials and Gen Z millennials Gen G. That's like, what are you
 arguing? Millennials. Millennials. Hyundai's marketing campaign across the digital channels.
 He's got to make her targeting millennial and Gen Z consumers comes as Netflix seeks to work
 with marketers in advance of the launches ad supported tier. Soul vibe is set during the 1988
 soul Olympics and features a car chase making a perfect fit for the South Korean automaker.
 So retro campaign. It's going to be interesting how they bring this to life. It's going to be like,
 once the ad tier launches, are we going to see these in advance of that? Right. Providing Netflix,
 like on, you know, on the car. Yeah. Yeah. Yeah. Yeah. Because if it's coming quickly,
 like, that's all there's going to be like seven bucks for ad supported. Yep.
 Like, that's what I saw a little less than that. And when does it kick in? Is that
 that's not released yet? That's what I thought. I don't know. Would you buy the ad support? Like,
 do either one of you buy Netflix? Yeah, I'll have the normal. Okay. Yeah. Would you cut
 if you pay by 15, 20 bucks? Would you cut it to seven for the ads? No.
 I would because I don't like Netflix is not my go-to. I watch Prime and HBO more. I wouldn't do ad
 supported HBO. I know that's not a thing. But I think they actually do have us ad supported
 the video now. Yeah. Which I wouldn't I wouldn't do because I watch HBO enough to where I don't
 want to deal with that. You know, I can't watch Game of Thrones or like the new Game of Thrones,
 whatever it's called. And I have the dragons. Right. Right. Right. No, it's it's so I but I would
 do it for Netflix because I don't watch Netflix a ton. But that's just me. Yeah. I don't know
 the ones. Once that Genie's I can't go back with that. I don't know. Like, it drives me nuts with
 Hulu. I will say because I had I had like non ad supported and now I have that supported. And
 I get very annoyed irrationally. So it's going to be interesting for them how many new people
 they bring you to the party or how many 15 dollar people cut to seven. Yeah. Yeah. That's a good
 that's a good thought. They need new customers and and not to lose. I mean, theoretically, they're
 making up the money with the ad dollars if they do drop down. But I think they want more new
 new subscribers. Right. And my other thought is are we going to get ad supported and then they're
 going to find a way to track all of the account sharing that happens. So you can't share accounts
 with all of your family members. And that's why you go in with there's going to be a family
 fight. You know, you know what's going to be going now? You know, Bobby shares with me the the
 non ad supported a version. And you just give me this ad supported. The weirdest thing about like,
 you know what? You're not even coming on. I'm not making you dinner tonight. No, the weirdest
 thing about like breaking up with somebody. I'm on off. I'm talking like a mom breaking up with
 somebody in like in the year of our Lord 2020, whatever, when you have shared this happened to
 you, when you have like shared accounts. You're going to use social shame based on do you have the
 ad supported? He still uses my Disney plus. But like I'm using his Netflix. Like it's a whole thing.
 That would be it. Hey, I'm going to give free idea. And if anyone takes it before me, then
 you know what? Carmel on you. I think that ad supported is a good t-shirt or hat. Like saying,
 I love that ad supported. We're all at you know. Yeah, yeah, yeah. That's kind of funny.
 That's that's cute. That's cute. That's cute. That's cute. That's cute.
 Terrible Nick. I'd wear that ad supported. There you go. I am ad supported literally.
 Right. It's good. It's good ad agency t-shirt. That's kind of a fun like team t-shirts, you know?
 Yeah, yeah. Store that away. Yeah, store it away. And if anyone takes it before we get to it,
 then there you go. There's your freebie. Copyright trademark. If you want the real good ones,
 you got to call me and pay for it. Not the knockoffs. No, even though I do like, uh, shut the
 hut. Thank you. That's a winner. Thank you. If I was, uh, if I was little seizures, I'd be running that.
 You're welcome. Yes. Uh, that's all for this. That's all we got.
 You found words from the dream team here. Go Tigers.
 Me. Yeah, I'll second that. Yeah. Tigers. Tigers do not let us down. I do not want to like cry,
 like a grown man on the air next week. Crack open those beers. We will have
 put like necks in the room. Yes. Yes. And a box. The keg will be fixed by then.
 Yes. Oh, well, we appreciate everyone out there that listens. We couldn't do the show without
 you wherever you are, however you are, whenever you are. Thank you for sending us a
 Nick Weaver. I'm Ryan Alfred. We'll see you next time on the radcast.
 You