SPECIAL EPISODE RERELEASE: Bruce Buffer - International Sports and Entertainment Host, UFC Octagon Announcer

 Hey guys Ryan offered here host of the Radcast. I hope you'll enjoy today's episode. We're actually
 revisiting a few episodes from the past because what happens is we like to bump up some of our
 past episodes to the top of the feed that we feel like are really valuable. This episode with Bruce
 Buffer was killer. Bruce was so insightful on his history with the UFC, his growth, the path
 to get to success and he talked really succinctly and interestingly about marketing, especially his
 it's time brand and some of those things have actually come to fruition. So we thought it'd be
 cool to revisit a lot of things that Bruce talked about and that these products are now on the
 market. Bruce was so insightful on everything that he's done in marketing social media in and
 out of the octagon. Really enjoyed this episode. We'd want to bring it back because one of our best
 stuff, so I hope you enjoy it. You know where to find us at radcast.com. I hope you enjoy today's
 episode with Bruce Buffer, voice of the octagon. And now it's time for the Radcast with Ryan L Ford.
 Highest product and need to study again. Roy listening to the radcast. If it's radical, we cover it.
 Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast.
 It's radical today, folks. I'm joined by the voice of the octagon, Bruce Buffer. What's up, Bruce?
 Hi, how are you? Everything good? Everything's great, man. Appreciate you coming on.
 No problem. I know you're a busy man. And like, there's no better catchphrase than it's time.
 I say it every day. I wake up, man. It's time to have the best day that I can.
 It is. It is. Man, you got your hands so much now, which I want to get into. And I love the
 the t-shirt. Where did it come from? I want to know where that came from. Let's start there.
 Well, you know, when I started in the UFC announcing, and I've been managing my brother,
 Michael Buffer, the legendary greatest announcer of all time. Let's get ready to rumble.
 We met late in life. And when we did, I own two companies. I had my first company when I was 19.
 I've been an entrepreneur ever since. I've owned a variety of companies, a couple of failures
 here and there. But most all successes, you know, I'm proud to say. And when I met him,
 knowing that he was the announcer, he wasn't everything else, we eventually, I sold two companies,
 it became his manager, managing his career and everything. I wanted to announce back then we
 agreed I wouldn't do boxing. And I said something will come along and boom, this is a very short
 version. And boom, the UFC came along and I worked my way into the UFC. But I never wanted to be
 Frank Sinatra, Jr. I never wanted to be, not to respect Frank Sinatra, Jr. But I wanted to create
 my own style. I wanted to grow with UFC to help market the brand, being the marketing and branding
 personally. I'm first and foremost before I do anything else. And I told them I said I need to
 grow with you as the announcer. But I didn't think I needed a catchphrase. I'm not catchphrase
 driven. I was more like, it's not what I say. It's how I say it. So it wasn't until about seven
 years later that it's time came about. Everybody always was going, let's get ready, let's do this.
 They all wanted to be Michael. I just didn't want to come across like that. I just want myself to
 win three years. I could build my own identity, my own style. I would continue. If not, I would quit
 because I just didn't want to be that way. So every day I wake up and I was kidding before,
 but I'm serious. I look in the mirror and go, it's time. It's time to have the best day that I
 can possibly have. So I used to open the show saying it's time to begin the ultimate fighting championship.
 And then Dana White and the Fertitas brought it about the show. Dana, I met. He said, I don't want
 you doing that at the front anymore. Top of the show. And I said, fine. But then I got down to the
 main event. And I realized, hey, everybody's sitting here for five hours. They watching the show.
 The main event's about to start. The fighter's been training six days weeks for the biggest
 moment in their lives. This is definitely its time. This is it's time. This is when it's going to
 happen. And I started incorporating it in and gradually over time it developed to the style that I
 do it now, whether I'm jumping or doing whatever I never know physically what I'm going to do
 until I do it because I never rehearse. Never. I feel the energy of the crowd. I just let it fly.
 But when I was in Brazil and 20,000 Portuguese speaking people said, it's time with me.
 I knew right then it hit. And that's when I started building it up. And then eventually over
 the last 15 plus years since then, you know, I've developed into products, you know, and many
 things happening worldwide. And now it's time has taken on a very individual branding of itself.
 And I plan on reaching a billion dollars in sales with its time, whether it's sales,
 whether not in my pocket, you know, sales of other companies, everything. As I achieved over half
 the half billions dollars in sales with let's get ready to rumble. But I love my brother, but I'm a
 competitor. And I'm going to come in first. I love it. I love it. Did you see? I mean,
 the UFC has had this meteoric rise in last 10 plus years. But like, did you see that coming?
 I knew from the very first day I got involved. It was going to be the biggest thing in fighting
 sports. You know, when you're in business, you need to be able to hopefully recognize the brand,
 recognize the future. I always think three steps ahead in life, like chess. I apply that to
 every aspect of business and any business I've owned or been involved in. Because to me,
 all business is the same. It's just the product that's different. But you got to recognize
 what has the chance to be the big hit. I knew that was going to be with let's get ready to rumble.
 I got contacted by another company called Party Poker back when poker was not even as popular as
 today. Who wanted me to be part of it. One of the things I regret. I didn't grab that opportunity
 back then because I realized online poker was going to explode. And on the big part of poker myself
 in my private life. But when the USC came on, yes, it was raw. It was a spectacle. It needed
 refinement. But I decided to stick with it, make the short money back then that I made, lose money
 going on trips. Everything I could do realizing that I stuck with this because consistency is a key
 in business that I knew it would all pay off. And I have a simple theory. And that's whenever I do
 business of any kind, I have a three foot theory. Everybody around me be happy, healthy and prosperous.
 And you know, my goal is to help everybody around me get there because then it all comes back to me.
 So unselfishly, I've been just dedicating my life to the UFC for over 25 years as of February.
 What's the, you know, it might be a cliche, but what's the most memorable moment for you,
 you know, like as in an answer or like, it could be a fight. I mean, there's been so many memorable fights
 now. But what is your most like memorable in-ring moment now or out of the ring, you know, announcing
 or are either 25 years. I have so many memorable moments. There's no one that I'll stand. I can just
 give you samples and examples of many, whether it's pulling off a 360 move in front of Brock
 Lesnar, UFC 100 after being egg-donged by Joe Rogan in the internet for six plus months.
 And realizing, you know, after trying it in my room three times before I went down to the arena
 and slipping on the carpet twice that I might not pull it off. But when I turned out of the corner
 of Frank Meier to go to Facebook, Brock Lesnar, I realized if I didn't pull the 360 and not just
 casual, jump up and spin around and do it, that I would be the, as I term, the bitch of the internet
 on Monday. The forums would have torn me apart. So that was one. But you know, there's just so many.
 You know, when Dana White and the potato brothers took over the UFC and, you know, we had this
 amazing dinner together and we all met and then you go back to the tough finale, the ultimate fighter
 with with Forest Griffin, Stefan Bonner, you know, one of the most amazing fights and amazing
 moments in UFC history, where at that point we continued on going upward like a rocket ship,
 where I have a first class seat and it's still going that way. But that night we drew 15
 share or max or 12 share max on the final event. And you realized at that point that we made
 spike and spike made us, spike TV who are with back then. There's all these memorable moments.
 But you know what? The moments to me, they're most important is when I get the relationships I have
 with the fighters and the fans and their spec factor between us or to have a guy like Antonio Naguera
 during one of his last fights in Brazil come come back to me after his fight just bleeding and wounded
 and said, you just must understand your introduction. It took me to another level, you know, and it's
 like life's not about the paycheck. I'll be the first one to cash that damn paycheck on a
 Monday at the bank. Trust me, I'm first in line. I'll be there. Okay. But I'm not in for the paycheck
 as much as I am in it for the paycheck. What you're talking about is what life is all about. These
 experiences. And I always tell people when I do my branding and marketing, you know, motivational
 speeches or whatever, one key thing in business is find out what you're passionate about. And if
 you can learn how to monetize it, you're not really working, you're living a lifestyle. And that's
 and my I call my life by design. It's just like my new company millions dot co where we're branding
 athletes and everything. This is my millions dot co t shirt. It's buff life with capital B,
 which means B. It's real simple. B, B, who you are, be the best you can be. That's all you can
 do. Whether you're first, second or third, if you're the best you can be, then you're winning. And
 that's what I'm all about. What's interesting, uh, Bruce's, you know, whether you know it or not,
 like I, I have watched you on us seeing things like that. But the emotion and like you wear it on
 your sleeve, like I, I got to know you more obviously studying up for this podcast and all that.
 But like, and I love Michael, but like I have always seen this emotion in the way you enter the
 ring and all that. And I'm like, there's something deeper here with you with this. And I think you
 just distilled it really well. And I think it shines in a lot of what you do. And I, I want to give
 you kudos for that. Thank you so much. I appreciate that. You know, a writer once said that Michael's
 like a fine bottle of bordeaux, right? But I'm like a fine bottle of puncher's chance. Okay. I get
 out there. And again, it's you, you hit it on the head. Um, I, I, I attack it with passion. I
 get back to passions. One of my keywords, whether it's my feelings for my family, a girlfriend,
 or life and business. Okay. I approach everything with passion that way in business. If I get knocked
 down, I get, I stand up. And like Rocky said, I move forward and punch harder than ever because
 you believe in yourself. The moment I can't announce the way I want to announce, if I have to start
 phoning it in, I'm going to retire. I'm done. Okay. Every night I walk out there, it's time to be
 the best I can be. I was out last Saturday night. I'm going on the octagon against Saturday night.
 I've been doing this for over 25 years. I have to prove to myself, come Saturday night that I deserve
 this job. And it's that kind of hunger and that kind of passion that I've kept doing what I'm doing.
 I'm 64 now and I won't stop. I stay in shape. I do everything I can because I train and I get
 ready for these shows like a fighter. The moment I can't enjoy that progression, that evolutionary
 process, like I said, I'm done. It's time for me to find another, get up from the table, find another
 poker game, go put my chips somewhere else. What shows? But how would you define the culture of
 the USC? You know, I mean, it's raw. But like, is there, what are those, what are the words or
 descriptions that come to mind when you, when you talk about the USC?
 You know, there is a UFC lifestyle and fans live a USC lifestyle, whether they're
 wearing the, the merch and all that. But it's, I got to look at the fans and answer that question
 because the reason we are where we are is because of the fans. Aside from all the work and the great
 mastery of Maverick marketing and management that Dana White and his team do. But the fans have
 kept us alive and it's just gotten bigger and bigger and bigger and it's decided from the younger
 demographic of the 18 to 34. We have the widest demographic I think of most sports, whether it's
 female or male. You know, I can just say again, it's like a lifestyle for these people. They,
 they have their first show. They, they want to see the next one. They want to see the progression.
 Granted, there's a lot more shows now. It's hard to keep track of all the fighters, but
 they're so interested in what they have for breakfast, what they do in their private lives. Once you
 can lock people in like that, then you've got a successful audience. It's going to be a dedicated
 audience. They'll be consistently watching you forever. Not just as happens in boxing now, which I
 love and I grew up in and I participated in. The bottom line is is that the younger demographic is
 dying off in boxing. Yes. The Logan and Jake Paul fights are bringing him back in. But are they
 consistently going to watch other boxers? Are they just going to wait for their influencers? You
 know, but at least young eyeballs are coming into the sport. The UFC just capturing and holding
 people. Yeah. Definitely. Yeah. Let's face it in COVID. We were the first sport to come back.
 Yes, you were. And it's really blown up as a result, you know? Yeah. I mean, I want to transition
 to some of the businesses and it's time and all those things. But before we go there, like,
 kind of close, not closing the book, but what's it like working with Dana?
 Yeah. It's great. You know, I mean, Dana and I knew each other before he took over the UFC,
 called me when he bought it. He was managing Chuck Lodell and T2 Ortiz back then. And the
 previous owner called me up, Robert Myers said, I have good news and bad news. The bad news I sold
 the UFC, the good news I sold it. Dana White and the potato brothers and they want to keep you
 in John McCarthy. Everybody else is going great. So Dana, we get along really well. We're friends,
 we're brothers and arms. He's a maverick. He's nonstop. You got to really appreciate a man who's
 worth probably a half billion or more dollars. It still has the passion to do everything he needs to
 do to keep this going. Because it could easily back off and live in one of his many homes and
 do whatever he wants, you know? It's a rare breed. There's very few mavericks in life. I consider myself
 a maverick in business, but you got to look at Dana and you look at the Vince McMahon's and you look
 at whether you agree with him or not, the Don Kings of this world. It takes people like this to keep
 these kind of things alive. And it's perfect. You know what works well. And Dana is very generous,
 but you don't and very loyal. But if you're on his bad side, you're screwed, okay?
 Yeah, like you don't want that that that switch flipping. No, no, that's never going to have
 between us. Not between you, but we probably throw a few punches at each other and have a beer
 afterwards. What's the what's the business of MMA? Like now, like both for you and in general,
 I mean, I guess, I mean, both inside and outside of the ring, you know, like you discuss like
 UFC and MMA, you know, announcing for you and being the voice of the octagon is so small
 to what you're doing now. It's just such a gigantic mega business, right? Yeah, you're talking
 about my business. Yeah, both that and just the businesses, the business of Nick's martial arts now,
 you know, like I think people see the fighting and they see it and they get the pay-per-view and all
 that, but it's it's a big business. A big business, a billion dollar business. I mean, you're talking
 about a company and you have see the soul for $4.2 billion, the highest price ever paid for a
 sports franchise in the United States. If that doesn't speak volumes, I don't know what does. Yeah.
 And then you got to look at it at the standpoint, for me personally, the octagon is my base.
 When I teach people about branding and business, you always have to have a base to work for.
 Forget about selling something 150 miles away from your base. So within a mile of your base,
 if everybody's your customer, you're a multi-millionaire. You have to assume that attitude.
 So the octagon is my base. It's established over 25 years. All the other business ventures I have
 I'm building out of the base. I did the same thing, managing my brother's career. HBO rocks,
 everything was his base. We built the movies, the TV, the products, everything, which is what I'm
 doing too. Neither one of us ever crossing over against each other unless we work with each other.
 But the rules of business are very simple. So when you have a King Kong rule like the UFC as your base,
 unless you're doing something wrong or you don't know what your brand is all about, there's no reason
 but to move forward and keep branding and building yourself. And that's one of the reasons I started
 the company Millions.co because I'm trying to teach athletes in all sports how to brand themselves.
 You know, you don't have to have a million, two million followers would be the top athlete in your
 sport to be able to brand yourself and monetize yourself even when you're starting out. But people
 don't realize that. This is one of the ways even though I'll make whatever I make out of this and
 all that. That's all great. I'm really doing this as a pay it forward thing to help athletes.
 I see too many athletes losing opportunities to make money and expand their careers because they
 don't have proper management or they don't know what to do themselves. And that's why I started
 Millions.co. Sorry if I said wait there for a second. No, I love it. I want to build on that. But
 I think you nailed it and you know owning an agency working with brands. The hardest thing to do
 is to create attention. And you like you said you have this base with all this built-in attention
 and all these fighters have all this built-in attention and leveraging that appropriately and
 all the other channels is where the opportunities at. And you know, so few people I don't know why
 that's hard to grasp. But that's that brands and market and businesses spend millions and millions
 of dollars to create attention. And the UFC gives you a platform to do that. So then you leverage off
 of that. Well, leverage works in different ways. You know, and what you're saying too is like
 you would watch, of course you have you watch the Super Bowl, right? Now I've had a Super Bowl
 commercial. I was in a Budweiser commercial. Okay. Bucket listful filled. How many times do you
 watch a commercial on the Super Bowl where people have spent millions of dollars? And it's over
 and you're like, what was that all about? That's called ego advertising. All right, people I can't
 believe on the highest levels that this still happens. So yeah, no, when you've got the US
 behind you, when I appear for the Las Vegas Raiders, which is the new thing I started this year.
 Okay. It's not about the UFC. It's about me appearing for the Raiders. But in respect of the UFC,
 they have to realize that I just gave them a million dollar commercial. Because I've been told I'm
 one of the three faces of the UFC with Dana and Joe Rogan, let's say, right? Aside from all the
 amazing fighters we have who come and go as champions do, but we're consistent. We're consistent.
 So I'll laugh and giggle with Dana and say, Hey, I just gave you a million dollar commercial
 time to renegotiate. It's true. Yeah, you got to use you got to use the powers that you have.
 Don't be cocky. Just be real and go for it. You know, have you had all first outside of the USC?
 Oh, God, yeah. I mean, yeah, I've had people throw buckets of money at me.
 It's your loyal. Boy, honestly, that's so you don't leave the NFL to join the CFL. I'll respect to
 the CFL, right? Belitators down there. I'll respect to Scott Coker. Scott's a great guy. I've
 worked with Scott. I did K one fights for him. But you know, they're like catching fighters dropping
 out of the octagon falling into the Belator ring with all respected Belator does a fine job.
 Here's the simple thing. Success breeds competition and competition breeds success. You want
 other people to be successful. But the USC is the rocket ship. The flames are coming and everybody's
 falling their path, right? And I'm very lucky again to have a first class seat on that rocket ship.
 Don't forget where you came from and what got you there. I've seen many people get cocky and
 make that mistake and leave. And they're done. Their their relevancy is gone in six months.
 Let's talk about some of the products coming out. I know you've only got a few more minutes.
 You go ahead. I got I got I got Timberman's sweet. Let's talk about it's time. The brand,
 the components that are coming out. We've talked about millions some. I'm excited as an energy drink
 guy. You know, I was watching your podcast last week and I'm like, all right, what's it coming to
 us? Talk about that deal. Well, I spent almost two years on this. It's time energy drink. Yes.
 Never thought I'd have my face on a can. So what this is is basically, I don't drink energy
 drinks. I might have to sip one once in a while and I'm just exhausted or to show or something
 for the main event or whatever, but I'm so full of energy. It's not an issue.
 But one of the reasons I don't drink energy drinks is because they're crap. No offense.
 Yeah. Monster Red Bull bicks you successes, right? But they're full of touring. They're full of
 the stuff that's so bad for you. And people are swallowing this down alone with five hour energy
 shots like it's candy. Like it's I mean, when you when I see advertising, we're five hour
 any shot. I'll respect you guys. Please don't get upset with me, but you're telling people to have
 a breakfast. Are you kidding me? Right? If I'm going to drink an energy drink, I want it to be full
 of vitamins and minerals. Okay. So we made this with athletes in mind. It's purely natural. Yes,
 there's 200 milligrams of caffeine from a natural source of caffeine in this. We've got wolfberry
 extract, amino acids, vitamins, minerals. This is nutritional drink with no crash. Right? It'll
 perk you up and no crash. We're actually dealing with the soda. A jeton viscous can put me in
 contact with another company that's going to go after our barrels and batches and give the stamp
 of approval where this can be drunk. Right? So I energy drinks is a huge seller. People are looking
 for them all over a bit of from going to be in this business. I'm going to have the best product
 out there. And that's exactly what we created. So I just launched it in the UK on a private launch,
 excuse me, a soft launch. My company's from the UK that's making it and we're distributing
 out all over the world. We're going to have four distribution centers alone in the United States
 because the demand is going to be that big and it's going to be everywhere. So the response
 has been tremendous. We've got five different flavors coming out. But it's also going to eventually
 go into a line of another 50 products. I'm going to have pre-workout and post-workout and
 nutritional products and everything. But slow, organic development is the way I build business.
 And this is going to be the first one out of the gate followed by other products I'll load the
 pipeline with. And I'm very excited because the response has been tremendous and the critiques have
 been tremendous, positive. It's great. I can't wait to get my hands on it. So November will be
 in the US where we'll be able to find it. It will be it. We're going to launch it first on Amazon.
 Okay. And so then the retail stores are becoming afterwards. What I would say is follow me on
 Instagram at Bruce Buffer UFC. I make all my announcements there. Sweet. I love that. So it's
 times coming out like we're going to have pre-workouts. We're going to have all that stuff.
 Obviously, you're the face of it with your trademark. Any other influencers or people are going
 to be involved that we might know from UFC or otherwise or just a soul venture with just, you know,
 like behind the scenes business partners. No, there'll be there'll be other people involved.
 I just can't name who they are yet. I don't talk about anything else that deals on in the dotted line.
 But I've got, believe I have access to some of the most amazing influencers from Logan Paul. Do you
 name it? Who are my, you know, my buddy and stuff like that? If there's a business deal where money
 changes hands and things are proper, but there's one role I have. If they don't like the product,
 they don't get the money. I like it. I like it. What do you, I mean, what is the Bruce Buffer
 personal brand? You know, you talked about social media. You've obviously embraced that with all
 the channels and platforms. Like, is there a strategy or something as far as how you go at it
 with like continuing that? You obviously have the pace platform of attention and you're, you're
 knowing there, but like, how do you approach social media from marketing perspective?
 You know, I try, I put it out on social media, but I don't want to be like every post that I'm
 showing for something. I'm showing for, I mix it up. You know, I give examples of my personal life
 and things that I do and obviously UFC, but it's a timely factor. I'm going to put things out
 that are pertinent and make a point, but I don't want to over I've learned a long time ago,
 marketing five words of air. Let's get ready to rumble, which could have easily become
 where's the beef? Show me the money. You know, how does Andy Warhol 15 minutes and died out?
 Saturation, avoiding saturation is key, knowing how to do it. So people don't get sick of hearing it.
 And that's why I come out with a variety of different products because it's time is such a strong,
 somewhat generic statement that I own, you know, in respect to where I own and trademark wise,
 that I don't want to abuse it. I want to build it. So it's careful marketing, careful,
 consistent marketing. What that answers your question? It does. It does. What do you think,
 is people get to know you and see that? What do you think like the most surprising aspect maybe
 it is? Like, you know, you're intense in the ring and then I'm sensing this, I don't know,
 this real empathy and real caring notion that it's been both refreshing and surprising.
 I mean, is that, is that thing? Is that something that a lot of people may not know or understand
 about you? I appreciate your kind words. You know, I think because I walk out on the
 tuxedo and I've got the, you know, the jewelry and all that stuff, you know, my show walk into
 foam booth and go out to the octagon, you know, but that's still me. That's me. You know,
 I walk with a, I walk with a swagger, you know, you know, a lot of people do and I might be misinterpreted
 as being, you know, because I have, I represent I'm so strong in my beliefs, maybe not cocky,
 but just a little overconfident, whatever. But I'm really humble, you know, I treat everybody
 around me with respect. I treat people the way I want to be treated. I, I believe we're all created
 equal, you know, and, and I just like to be that way with everybody, you know, it's real simple.
 I don't like cocky people. I don't like arrogant people and I don't like assholes, okay?
 And you put 10 men in a room, you know, you're going to get three of them that are going to
 fill that mold. So I'll deal with the other seven, you know, it's real simple. And I don't like
 liars, you know, I'm very honest in everything. I can sell an air conditioner to an Eskimo, but I'm
 not going to lie about it. I mean, how best did you get like, it always, I don't know,
 separating because there's such intensity with the fighting and you're in the ring and you're
 calling it and you get so intense with the fighters, but like, is it hard to separate them?
 And do you, you go into it with favorites and things like that? Are you just, are you turning all
 that off to be you? Yeah, it's a, it's a good question. I'm an equal opportunity announcer, okay?
 I don't bet the fights. I don't go in like, oh, geez, I got five grand on BJ Penn. I think I
 better give them a big, big boost here. No, it's not like that. These warriors male and female
 deserve every ounce of energy I can give them. It's my job to enhance the moment for them and
 enhance the moment for the fans. The show is not about me. It's about them. I know it is like
 the bank. I fought a lot of my life. Okay, I was never a pro. I fought on the beach. I fought
 in the ring. I fought on the match. You name it. I fought in back alleys. Okay, the bottom line is
 I understand the mentality of a fighter. I've been around fighters longer than the USC's been in
 existence because I've been around boxing and my own past history and fighting. So I understand the
 fighter mentality. That intensity, that passion I'm throwing forward is because I'm introducing the
 fighters the way I would want to be introduced if I was fighting because I want you to get me ready
 to go. These guys are like and women are like Kentucky Derby horses and the cage or in that gate
 before that gate opens. And my job is to get them frothing at the mouth and blowing snot like crazy.
 So when that door opens, they just go for it. It's real simple. I love it. I love it. I just,
 I don't know. I still go back to that. But you watch every fight, right?
 Well, especially the main events. You're your ringside watching every moment. And it's like
 the guy inside the octagons. I'm sorry. Get my rings. My octagons.
 Well, they called me the ring announcer for about six years in the meeting. I kept telling everybody
 until day until go right guys, when you get this straight on the octagon announcer, this is not a ring.
 I'm trying to teach my five year old what an octagon is right now.
 But no, but you're octagon side and you're watching this. I don't know. I think of these shocking
 moments. And I'm thinking like, well, you know, and I've never been to a I've been to boxy matches.
 I have never been blessed. I've been a ton of octagon in South Carolina. But we have fighters.
 We have the Wonder Boy is from from right here in the upstate of South Carolina. Steven's a good
 man. Yeah. So he's been great to follow. But I think of the shocking moments, you know, like
 when Ronda Rousey lost the first time or like not the first time. I guess it was the first time.
 But like, are those is shocking for you as they are for us? Or again, is it? Are you still like in
 the zone? No, I'm a fan first that are an announcer second. You know, I mean, there's plenty of shots
 of me like when Connor knocked out Jose Aldo in 21 seconds or whatever it was. And and everybody
 focused and it made social media all over because my face was like, I feel like that. And suddenly
 it's like, you know, you always got to remember there's a camera on you somewhere. But you know what,
 I go in and do my job. But I have a right to enjoy those fights like anybody else. You know,
 yeah. I know. Where's it all going for you, Bruce? I mean, you know, sounds like it's times
 about to rise like a meteor. But, you know, what where where's the future hold for Bruce?
 I have bucket list yet to be fulfilled. You know, I've got a number of TV commercials. I've
 got a motion picture project in the works right now that I can't talk about not necessarily
 starring and producing. You know, I'm always working on something and what I'm trying to do is
 mainly it's real simple. I want to keep my my business plan on the passionate mode that it is
 with everything fitting perfectly. And I just want to make sure that everything I build is
 enough to take care of my family for their rest of their lives and their kids. And I've got two
 grads on their nephew. I'm not married. I've almost been divorced twice. But my ex-girlfriend
 from 27 years ago is my partner, Kristen. And she dealt with your company and she's absolutely
 amazing. We are a two-person army here. Doing more business and most of them in size corporations. But
 I'm got father to her kids. I want to make sure nobody that I love and know has anything to worry about.
 And when I go, I just want to make sure everybody's taken care of and that I leave this
 legacy and a number of businesses that still could be running. And just everybody thinks,
 hey, I was a good guy and I did the best I could to make everybody happy including myself.
 I'm again, I'm real simple. I'm real simple. But I'm like a great white shark swimming. You know,
 I love what I do. I'll never stop. I'll be in the octagon for another 10 years. Until physically,
 I can't do what I do. You know, I love it, man. Is it too much to ask for it? It's time for
 the radcast. There's that like two cliche and like we don't do that. It's not too cliche. I just
 paid a shitload of money for it. But you know what? I'll do it for you. All right. What is it again?
 The radcast. It's time for the radcast or Orion or whatever. I don't care. I just want to
 go tell my friends that I talked to Bruce Bover and he did its time for us. I'll be happy.
 And now it's time for the radcast with Ryan. Oh, my God. I had caught like I have chills.
 Mike. I'm like, oh my God. Is my mic like falling over? Get them to.
 Ryan, when they stop, my hair stops rising up when I do my thing, then maybe I shouldn't do
 my thing anymore. Dude, I'm telling you, Bruce, I can't be more thankful for your graciousness
 with the time. Huge was a fan before. Huge fan now. I think everyone listening is going to be
 more and I think we're all going to be clamoring for an energy drink come November.
 When you do that, try to mix it with the finest Kentucky bourbon in the market. If I can just
 give one prize, so proud of this, Ryan. Yes. Puncher's chance is my bourbon. I came out with
 the end of last year. It's all about how one punch can change your life. It's everything I'm
 all about, but it is the sweet nectar of the bourbon gods. We've won six gold medal awards.
 Wow. Three for the best tasting bourbon. Three for the best bottle design. And as a craft
 distributor, we're the fastest selling highest rate of bourbon in America today. So this can be,
 this is awesome. You can go to wolfdistilleryspirits.com. You can buy it online or we're in stores.
 Not in every state now, but all across the country. And it's just one of my favorite things to do.
 And the last thing is that my website BruceBuffer.com or, of course, I'm on cameo. But
 the whole business of championship introductions, birthdays, birth of babies, business videos,
 whatever has grown during COVID like there's no tomorrow. And we get, Chris and I get a lot of
 pleasure out of doing the weddings and the champion shows the thank you notes we get from people.
 It just brings tears to our eyes. We're making so many people happy. And I give partial
 proceeds to animal military and children charities because you got to pay things for it.
 You got to pay things for it. I love that. You beat me.
 You are the world's best marketer because like that's usually the last thing. I say,
 thank you. And then I go, where can we keep up with everything? And Bruce, you're a hit of me,
 man. You are the world's greatest marketer. I know about the greatest, but I'll put myself
 up there. I know. Only because of proof. It's one thing to talk about things and talk about
 them, but it's about, did you do it? That's the key. All right. We'll get everybody to prove.
 Everybody out there, check out Punter Chance with a Punter's Chance.
 There it is. Punter's chance. Go to BruceBuffer.com. Follow everything that Bruce is up to.
 Hell of a guy and a legend in the octagon. Thank you so much, Ryan. I appreciate it very much.
 Thank you so much. I'm Ryan offer the host of the Radcast. You know where to find us
 where the radcast.com. Search for Bruce Buffer. Search for Punter's Chance. All the highlights
 for today's episode will be there loaded live and keep up with everything with Ryan offered.
 I'm all verified and all the platforms. We'll see you next time on the Radcast.
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