Ryan Alford and Noah Sims: Authenticity in Branding and Social Media Presence

 It has to start somewhere. It has to start some time. What better place in here? What better time than now?
 You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford.
 Hey guys, what's up? It's Ryan Alford. Welcome to the latest edition of the Radcast. I am here as always in the studios of Radical and the Radcast, the home of the baddest, coolest, motherfucking greatest at agency on the planet. And I'm joined by I'm just gonna call you a brother from another and it's no offense. Hey man, it is such a pleasure being here. You said it so elegantly.
 I agree 100% every single person that I've met that has involved associated with you is top tier professional. Great juju, good energy. It's really it's an honor to be up here and for while we're up here.
 Exactly. Well, we really appreciate Noah. We have Noah live. I'm so thrilled because we had so many live guests before the beast that was COVID that is still here, but you know, obviously is on the back burner and great to have live in person. Yes.
 And in person, get together again, you know, and we've got you up here for a good good cause at that. But I know has been on before he was one of the finalists on master chef season 10, you know, kick and ask how he won't call himself a damn chef, even though the fucker knows you know more about food that I will ever know.
 What is that about it? Because it's like, is it too pretentious to hear something ready for me to blow your mind? Okay, right here we go. It's going to be out instead of this one because you hadn't asked me this question. Okay, so.
 For me, like going to culinary school, the definition used to be of a chef with someone that was formally educated that was, you know, got their stripes in multiple different ways, but then you'd get paperwork, executive stuff, you know, chef, cuisine, all these things, your levels, your tears or whatever.
 And then in the way that we're living, every person just throws the term chef around. So how this is such an epic answer is, can you tell me another profession, or you're just like, Oh, look, it's it's radio dude Ryan. Oh, look, it's camera man Larry. Oh, look, it's it's it's Mike the bartender, like it's like, Oh, look, it's basketball player Michael Jordan. It's like, what is it that I need to throw the chef term out? Or then, you know, I have thousands of chefs into each of their own.
 I'm just telling you my perspective on it. For me, it's like, well, I am so much better at a lot of other things and chef, why do you want to call me like I'm much better at conversations or could be conversationist Noah, you know, wordsmith Sims over here, you know, like whatever it is. So for me, I consider myself level of professionalism, upper echelon chef. I try, do I have the skill? No, but do I act?
 Do I represent myself? Do I carry myself as the best I possibly can? Absolutely. Am I humble enough to know what I know what I don't know and try to learn every day? Yes. So for me, the chef term is like, you can call me a chef and I do it back on four things. I know you're just like, just let's say that. But for a lot of people, they just want to like box me in as like, oh, that's a chef Noah.
 That's what I was getting at. So it's less about being pretentious and more about limiting. It's limiting. Yeah, all that is. Why are you talking? Don't put me in a box. Don't put me in a box. Don't put baby in the corner. Never put baby in the corner.
 We're not going to put baby in the corner. We got a front center here. He is up. You're going to be listening to this and the event is going to be long gone because you might be in year 2023. That's a great thing about podcasts that you never know. You wear, win or how you might be listening. But Noah is up. We've become good friends. And he is doing a solid. He came up. We're doing an event tonight.
 GVL hustle and giving back to project host here locally that feeds the hungry and amongst a lot of other things. And Noah is going to be cooking and sharing perspective. And you know, we're just going to try to keep up with you. But I really appreciate you coming up. But it really plays.
 To the bigger story, a couple topics we wanted to talk about on the podcast. And that's connections networking, the power of social media in 2021. You know, we had the pleasure of having Noah on before we've met. We stay in contact. And I know this is heavy in your kind of toolkit. Whether naturally whether planned or just because you're fucking brilliant. I don't know. You know, for how you kind of lived your life. But it's it's right in your DNA brother.
 I mean, I mean, the amount of compliments done pack all the compliments. Like you basically said that you're going to shelf this episode, possibly for a couple years, like an 82 bar. Do and just hold the good stuff until you really need a hammer. Listen, we're doing really well. How can we even go better? It's like we got this 82 bar. Do shelfed up here. Throw it. Throw the Sims. We're going to keep it on.
 Yes, we do keep a couple in the tank like in case something goes wrong. I love that. I love that. No, man. It's just I I believe that I believe that that so many people get with communication and and locking into community too many people get focused on just a verbal communication and so small and the whole grand scheme of things. And I believe set setting a great conversation having great conversation starts with having self awareness.
 Understanding who you are, what you are. So what you're representing is real. And whenever you're real, the fluidity of conversation is beautiful. It's an incredible thing when you get two people that are so real, just talking because it's real. It you can it's it's tangible. You can see it. You can feel it. You can feel the energy.
 And like when I'm forming community, when I'm when I'm trying to establish guidelines, there's never any talks about money. There's nothing that's blinding me because if you have Benjamin's in front of your face, you can't see what's actually there. And of course you've got to make money.
 But not when you're establishing community, it's the antithesis of what you wanting to do. You're wanting to get down to the bare bones so you can start pouring the foundation. And you want to have that foundation because without the foundation, you have nothing. You can't build structure on that. So like how we started back and forth, back and forth, talking. This is what I'm about. This is what you're about establishing. Well, this person clearly is very similar to me putting this back forth. Well, now this guy's a brother from another mother. There's never a talk about money. There's never a talk about money.
 But why the hell would we talk about that? Like this morning, I was talking with all of your associates, five of them. And I was explaining to them about like marketing strategy and about how so many of these influencers have no concept of how ridiculous they sound when they come up to a business. And it's like, imagine friends. It's like take yourself out of a business. And imagine I just met you. And it was like, hey, listen, we can be friends for like a thousand dollars.
 An unquantifiable result that I have really no idea what it is. But if you do this and pay me, then I can do this. And then you do that to a business and say that to his, hey, listen, you know, I know you don't know me from Adam, but for a thousand dollars, because I have these numbers, I can give you another unquantiful thing that's a great ROI. It's like, you, you're never going to establish a foundation in that company. They're going to look at you being like, what's going on? Well, some companies pay, yeah, thousands of companies pay.
 They're going to have tons and tons, but they're pulling back away from that. And I, it's, I got news for people, not a lot of people talking about this, but like influencers and all that. That money is going to be starting to get drawn back.
 Because you got people like me, got people like you, put people like the Constellation Union that will get to the CU later. I like that to see you later.
 But understanding that you can get so much substantially ROI better with real deal people. It's like, why do you want to pay somebody that clearly is not invested in your company to be able to get a incredible, you know, result that you can't, you can't tell me the results. Like Tom Brady, if Tom Brady, I don't care.
 If you have a problem with them, they're probably something wrong with you. And I'm a Falcons fan. So we're not going to talk about 28, three, not I'm going to go there. Okay, I went there, but we're not going to go there. Tom Brady, Tom Brady is the greatest,
 just live the greatest, like probably is a great of all time. If he picked up a golf club, I can't think of a person you could have a better marketer than Tom Brady. If he picked up a golf club, he probably sell a lot of golf clubs. Tom Brady picked up a football though, Tom Brady is going to sell heck of a lot more.
 So if Tom Brady can't quantify how many golf clubs he says, how the hell are you going to quantify anything else because you ain't Tom Brady. Tom Brady can't tell you how many golf clubs he's saying, say, well, on this football thing that I sell all the time, my Jersey sales are this, this is this, I can kind of tell you what I'm doing because I'm the best at this with golf clubs. Like, well, it's Tom Brady's going to pick up golf. We're so a lot more.
 But we have no earthly idea what it is and all these influencers are doing that and you're not establishing community. All your establishing is cash exchanging and it's like having having that currency exchange and not actually establishing social currency is such a short game.
 It's like you keep doing that like I am okay with you doing that because I'm a long game like I see that I'm going to be able to make all of this wealth be able to have extreme positive impact right now knowing my location like we talked about you got to know your location to be able to get to your destination.
 I am very self aware of exactly where I'm at. I know exactly where I'm at and I know where I'm going. I know what I have to do to segue step after step instead of just looking at this giant daunting task.
 I literally have it where it's plateaued. So I just see this and I step up. I move up to the next one. I see that plateau. I move it at the next one.
 So I don't know literally how long that is right now, but I know I'm moving the right direction and once it clicks once everything lines up and you got that community built everything lays out everything becomes easier.
 The things like whenever you're on top of the mountain and literally you literally need some water will you just establish 15 steps back this helicopter pilot that's going to deliver you some water at the top of the mountain hell.
 He's going to bring you down to the top of the mountain now because you literally were real with that person and started with being real and setting that foundation of I am what I am like we talked about earlier.
 I suffer from immense depression. I have anxiety time after time had suicide thoughts. I've had all this and I'm okay with admitting that because I got through it. I fought through it and made me a stronger person and made me understand blessings better.
 I made me want to help other people that suffer from these problems. Did I get do I get paid for no what I want to get paid for no like it defeats the purpose of what I'm trying to do which is every day move society forward.
 And I think if you're trying to do that when you're greedy. It's the antithesis of actually what you're doing.
 There was a lot to unpack there what you but what you keyed in I'm going to give one word I condense things like clients come to me that's not made it.
 And literally like no but it's less about verbal and how many words I could say the clients come to me all the time they pay me to unpack a problem of the condense.
 But it's one word authenticity is exactly what you just described it's the missing component in business influencers marketing in general because like you said everything's transactional.
 Everything is short term we live in the modern world of short term is a term that I preach about a lot of everyone is living in the short term like what can I get for this today because they think they think that the dollars or success the destination is where they're going but the journey is everything.
 And if you don't take the journey through a lens of authenticity whether you're an influencer or a brand a person it all falls flat and it all becomes very short term indeed because you fall right on your face.
 You nailed it that's 100% like I've told people multiple times that's so true on so many points.
 I tell people my life is like the movie slum dog millionaire I said I've done all of these ridiculous things in my life the things and God has blessed me with a memory that is one of my greatest blessings that he ever gave me was being able to retain information that I care about.
 And the thought of a zero mind of like remembering the most ridiculous thing but then it comes back because everything has purpose so the thought of a zero mind it's got to have purpose like you might have thought of this stupid thing that chain reaction into another thing so it's like that's some deep with that's another podcast that's a whole other thing.
 But the fact the fact of a matter is is that you having that authentic mindset is like that movie is if that guy's just living his life and things are happening then at that moment he is sitting in that chair and because he was so authenticity or a thought so on I can't even talk.
 He was had so much on this authenticity and every motion every movement that he did doing everything not have agreed not just being real in the moment knowing his location knowing that all that added up to right at the moment of everything when he needed it and being able to stick to his guns and his gut instinct.
 Having that chimney cricket inside telling him what he needs to do not looking at the mirror not believing like that movie is one of the greatest movies that has ever been made because of just the giant humongous I mean just the cysteen chapel of holy moment of just being real that that's what he was.
 And because he was real he got the ultimate reward and in because he recognized every moment because he was living for the day that day he was rewarded.
 And if everyone can see the long game at that that's what God preaches about God talks about that throughout the whole Bible on giving giving fighting greed don't look at short term go long game like you're building community that's all the Bible talks about the Quran talks about that.
 I mean every book every holy book talks about literally helping community build community long game so you have long life they don't talk about short life where's the saying the Bible about getting short life long life you know it's just like Muthuzla 963 years old dude you think that guys long game was great yeah clearly he's the oldest guy that ever lived his long game was fantastic it talks about you know in the Bible one of my favorite things in the Bible it talks about his honoring my father and mother and you'll have eternal long long game.
 You know have eternal long life it's like you my grandpa had Parkinson for 37 years had malaria twice in World War II Guadalcanal broke his back this dude lived in 94 years old and we asked him how all the time how do you live he's like I honor my father and mother he says that that's all he ever said he's like I there was never a time never a quam nothing and it's like I ain't talking about short life so it's like if God's talking about this all the time it must mean I don't know like time is the most important thing.
 And like seizing the moment it's like these short game people are the least short game of anybody because they don't recognize the moment the second that that you could have a three-second sunrise that could change your whole life because an idea pops in your head because God gives you that glory right in front of you and because you ain't living right there but because you're on your phone you're doing something else to get that $1,500 freaking free jaco shake or whatever you lost that moment that could transform your life because you don't know what to do.
 You're so short game but not really short game. You know what I mean?
 Oh yeah.
 Hey, there's another rule I live by the golden rule do unto others as you would have them do unto you.
 If we all live by that moniker I think the world would be a better place in all regards talking to you Republicans and Democrats out there.
 Yes, geez.
 Would I have a good downcast?
 We have a whole party.
 I'm a proud and pennant these days 100% for each about that.
 I thought that was an American Patriot actually.
 Yes.
 Yes.
 You have to be.
 Yes.
 Because I don't think you can be a patriot if you're deep on either side.
 There's a thing on that dude and I tell people this all the time because people always try to again put me in the box.
 If you're too far left or too far right you can't see what's right in front of you.
 Like you just don't be like and don't like it statement everything like it's okay to say things against your party.
 It's okay.
 People just get just so caught up with it.
 It's just not authentic.
 Let's talk a little bit.
 I want to get into the constellation stuff which I'm going to tee that up just through the power of what we've been talking having authentic connections.
 You and I having that.
 It manifesting with you coming up here and supporting this event that we're having manifesting through connecting a lot of like-minded people.
 I think that's where it's back to the long game of these connections.
 And that's what we're trying to do on the radcast.
 Like I have guests on and I'm having CEOs but I'm just having people.
 Like I just want the people that I want to have a conversation with because not because I'm trying to pull a dollar out of their pocket but because I want to have-
 I just feel like you're-
 You know it's the same thing for why we do Greenville hustle.
 Like the sum of the quality of the people that you're talking in around is the sum of the quality of your own life.
 And so to that end, let's talk about what you're doing and how you're leveraging social media connections and all of those things.
 Absolutely.
 I love- I love what you said about like leveraging.
 It's- it is that.
 It's understanding again where you're at.
 Am I big enough to be able to put this bar on here and lift this thing up?
 If you don't have the confidence, if you don't think you're big enough, you're just going to fall flat.
 Like you've got to be able to understand where you're at.
 And if you're not big enough, that's fine.
 Again, you have the self-awareness to know maybe I should do this and try that.
 And for me, you know, we'll talk about the constellation.
 So the constellation union is a group that I'm working on right now that I formed that is just superstar world-changing people that are very like-minded on that greed is no good.
 You have all political spectrums, all religious backgrounds, every type of color in this group.
 And what this group is formed and based on is connecting and allocating resources properly.
 So being able to do like what's happening, like this is exactly what the constellation union is about.
 Recognizing Ryan is a world-changing superstar, not ever looking- not ever looking for a dollar is all about what Ryan is about and is what I'm about, which is the constellation is.
 So having that connection, him being like, hey, listen, I've got this charity event coming up.
 What do you got? Well, I've got, let me see here, nothing. I'll come up.
 Okay, great. So what are we going to do? Well, we're going to grill.
 Okay. So I need some grills.
 Okay. So then I get on the phone and I talk with Mr. David of A Smoke Grills.
 And then I talk to John of Spark Grills. And magically they just deliver all these grills free of charge the day before I come up here with all the fuel I need, all the briquettes.
 I'm able to take all these grills, bring them up here, not a dollar's exchange tans.
 Literally, we're up here. We're going to be slinging, making thousands of dollars for the homeless shelter.
 We're looking at some gas cost, a little lodging cost, but that is just peanuts to compare to the impact of what's happening because community was formed.
 Communication was formed. Understanding was there and an understanding of like where we're going.
 We understand each other's location and we know where we're going.
 So the constellation is something like prime example. One of the members is one of my dear friends, Dylan Lemay.
 You probably, I guarantee you probably know who Dylan Lemay is. If you are on TikTok, if you're on Instagram, you know who he is.
 He's a mega star, making ice cream cakes.
 I mean, I've never went ice cream.
 It's like, I think I put on five pounds. He does. And then of course he goes around to the smaller businesses and helps the mom and pops.
 This man is one of the most selfless people I've ever ever had the honor of talking with.
 We we're going to be doing incredible projects together, but Dylan is so giving.
 He never expects anything in return. And I met Dylan when he wasn't this big superstar.
 He had like, he had 20 something thousand on Instagram. And I immediately saw one of his videos and was like, dude, this is an OG like this guy is real deal.
 I saw these at Colston. I used to be at Colston managers like I want to help you out. I want to do whatever.
 Always trying to do things with Dylan, trying to help him out. Never wanting anything because I saw that he is the same.
 So I want to help him as much as I can. And if I can, what is Dylan done? Dylan's got like 10 million on TikTok now.
 He's gone all over Florida just reviving the ice cream scene for Colston. Like he's made Colston millions of dollars.
 No question. He has made Colston so relevant. He's been able to connect with some of the most brilliant minds.
 He's capable to connect the Gary Vee who I think is one of the most brilliant people that has ever been around.
 My buddy Zane Zane. If you're watching this, I love you, buddy. All of these people because this guy understands long game.
 He treats people with respect. He doesn't care what color you are, doesn't care what sexual orientation.
 He's just a real guy. And that whole group is full of people. My buddy H Wu.
 H Wu, one of the most brilliant people I've ever seen. He just topped on TikTok and Instagram and started taking his passion as real.
 Always wants to help people. Max the meat guy. All of these people are superstars. I went up and hung out with Max and Sophia, his sister.
 His mom came by just incredible family. And all they want to do is help people.
 And it's like these people are superstars. They can make will make they'll make Buku's money.
 And they know that, but they're so humble in the process of helping people and moving people forward.
 And you've got, you know, my master bud groups where, you know, you got Sherry and Suba and, you know,
 Sam Haas and Evan Tessani and Nick D. Giovanni and all these people that are in our little group that we're always about building community.
 Always moving forward, not looking for that dollar and that constellation union is something that is going to grow into a whole different spectrum.
 We have to go over a lot of this, but able to have something where you have one of the best companies I've ever been associated in my life, John Boost Block.
 My dear friend Mandy Cook is a world changer. She makes world class products. She runs operations.
 I can't talk about her products because I told her I wouldn't, but we're going to get back to you on what she's making.
 She's making some incredible stuff that is separate from Boost Block.
 But they believed in what I was doing where I'm starting the cook of the food pantry where we auctioned a cook for $4,100 for an eight person dinner $4,100 when they Boost Block gave a block away.
 They gave me a giant prep table. They give me all these things. They gave Dylan a table, HW table, max a table, Sherry table.
 Because they understand the ROI that these people are going to sell these organically.
 Like people are going to want the tables, but these pros are using because it's an incredible product.
 And if I present this to this group, they know that I've edited it.
 So they know it's good. So you keep that good energy.
 Whenever you have that trust from the good communication, that's when beautiful things start happening. It's like the grill.
 Going to be sending one of those grills up here. Do you not think that every person that comes by sees that is going to be like, where do you get this thing? I'm not even seeing this thing.
 Yeah, because we're going to be cooking on it right there on that port literally all summer.
 And people are going to go, where did this come from?
 Exactly.
 It's still a hundred of those.
 No question. And it's like, have we exchanged money? No, it's like this is real working.
 Like, do you not think God is up there being like, yes, my kids are working together.
 They I tell them all about this greed thing. They're not listening to that.
 They're just loving each other and understanding that this is way stronger than this.
 You can't pull this apart. You can do whatever you want when you're an individual.
 And it's like understanding the allocation of resources like Andrew Grohl out California.
 The talk about a man that is a saint raised hundreds of thousands of dollars for restaurants.
 Dude, we'll say whatever he wants. He is a boss.
 Oh gee, I bad like if he called me and said, no, I need you to come out here to California. We're doing a charity event.
 Immediately, I'm going to do it. And I even think about it. I'm going to do it because I know that this guy is a boss that just does what he does.
 He's real. He's a family man. He's got more kids.
 He's got him and his wife are Olympians, the amount of trophies they have.
 Like they have so many kids like, and I love that the amount of energy and love and passion. You see that.
 You know, you're looking at, you know, Antonio Bushauer down in Miami, one of the best pastry chefs on the planet.
 That guy educates talks to anybody helps anybody shows the art shows the craft.
 You have, you know, Christian Rodriguez who is the the hedge executive chef who is a real chef.
 That's guys a real chef and executive chef of four seasons in Abu Dhabi.
 That dude, all that dude is doing is building up culture. He he is the proudest proudest Mexican chef that I know.
 I mean, he is just all about literally fusion, all about educating and he's two two beautiful kids.
 All of these people have something very in common. They're very authentic. They're very real.
 And whenever you do that, I can trust you. I know that I could say the relationship that we had,
 that this giant freaking steel bridge that we've formed together, that I can trust this thing.
 I'm like, I could tell you, listen, here's $10,000. I need you to go down here and do this.
 And I know that I could trust you with that in such a short period of time.
 Why waste time trying to figure out somebody if it's going to work on it?
 You're going to feel it or not, if you're real, if you're real, it should be instantaneous.
 Like if someone's real, God gives you, I think that, that like, yep, that's real.
 You know it. You know it. You just, you just know it. And I mean, it's like, so if you're really working on it, you're like,
 tell me how those really work out. Tell me how those relationships in 20 years are working out.
 Yes, absolutely. You get, you're like, ah, my Jiminy cricket saying,
 Endangerable Robinson, I don't know what to do. And then you're like, oh, that's, that was that was that was that.
 Oh, man. Yeah. So that makes a thing. It makes us so much easier though.
 And that's what makes no sense. Why people are not like that. Why people are often like, you're going to go so much.
 It's proven. It's science. Matthew McConaughey's that like, it's real. Like what you put out in the world comes back to you.
 That's a scientific fact. Like I believe that wholeheartedly that and it's not that the confusing part is,
 is am I doing this so good stuff comes back? Or am I legitimately real enough to I'm doing this because it's the right thing to do.
 And I want to do this. That's the key. Like if people are just doing things, you can, and that's not being real.
 Like that's what's so important about being real. And you recognize it so quickly.
 And you can do so much more with real people. If you know, again, allocation of resources, if you know,
 I got a real OG sitting over here. That is a different mindset than this guy. I'm a way further fan.
 Again, so you build the constellation union, you're able to set, say, constellation Leo.
 All Leo is his tech companies, podcasters, whatever it is, you're like, hey, listen, I need to get this going. I got a charity going.
 You toss in, you jump into this other constellation, you go from Libra, you go to over here to Leo, hop in, be like, hey, guys, listen,
 I got this, this, this one of these guys down here actually has a shop four miles down the road that you didn't know about.
 And he has all the equipment actually that you need. And you're going to go down there, he's going to give you that.
 And all of a sudden you made, you know, $100,000 on a charity because you're able to hop in the constellation.
 That's going to happen, bro. Like I'm just, we're catching up to it. It's already happened. We're just catching up.
 Like real world impact where like, hey, listen, the situation in India is happening. I make a call.
 I'm going to hop into the aviation Gemini constellation. Listen, I need this, this, this, what can we do? Well, actually, I have a connections with this person.
 We can get X, Y and Z. We can ship it out of Maryland. We'll have it there into, okay, let's make it shake.
 Now we're going over to India, bring an oxygen tanks. That's the things that constellation will be able to do.
 And the amount of wealth that is going to be accruing without having to do that is going to be there because these people are movers and shakers.
 These people understand that we are going to be moving out and people like, well, that sounds like it's, it's just back and forth and feels like no, that being a real person doesn't mean you can't make great wealth.
 You've just got to be true to yourself as you're making the great wealth and trust the process like Nick Sabin says, which I am a Georgia fan.
 So it's hard for me, but Nick Sabin is the greatest college. He's the best coach of all time. No one's in the day and age that we have with the athletes and for him to be able to do what he does.
 So in him saying, trust the process, you just got to trust like you got to keep being like real always going to be staying real like if you're not fake.
 Like so you have to even when you're getting your head taken off, even when you do this giant charity and you don't make a lot of money, even when things are just that you got to stay the damn course.
 My dad always says, keep it between the ditches. You might have that dang thing rooster tailing outside swinging around the keep it between the ditches.
 Just if you're making progress getting down the road, just keep it between the ditches.
 I think the one of the things that you really outline is some of the failures of like some of the social media that's out that's now and look, you know, I'm in the business.
 But it's very easy to get superficial and too broad with like, hey, you got 10,000 friends or followers or whatever.
 Good question. But followers people. Yeah, but you know, it's followers and not friends and not groups of like minded and the smaller connections that you can build within those to find your people and your tribe.
 You know, I think that's kind of what we're talking about here is is where the power lies. It's like I think so many people get caught up in the vanity metrics of it that they don't that they miss.
 They miss the opportunity to take broad down to slim and meaningful.
 And that's that's exactly what you're doing with constellation and why I'm thrilled and just blessed to be a part of it, you know, like to ride that train.
 I mean, I just see so much potential and I think that's back to, you know, leveraging the power of these things, but putting it to use that has, you know, broader impact.
 Yeah, I mean, we can go back, we can go back to that so that's so well said is literally being able to focus all that energy and like let the cream rise to the top so they're able to have that.
 And it's like say that, you know, there's somebody in the constellation union in a year and say we'll go to Dylan because that's an easy one to do. But it's like, hey, listen, I need I need I have this giant event going on.
 This company said they pay $100,000 if we were able to get a world class ice cream cake and they're going to donate $100,000 to something because they need like, well, hold on once they can hop in there.
 Hey, Dylan, listen, do you want to make $100,000 and donate $100,000? Well, no, Dylan would be like, I'll take like $10,000 and you give $190,000.
 Like, oh, that's fine. And having that allocation of knowing that you have this resource with this person is reliable. Trust with me and able to help them because you know this stuff is going to be coming right back like that's the whole great part about being in a real group.
 Like, it's just it is what it is kind of thing. And I mean, that's what's exciting about coming up here with you because it's like the proof is in the pudding with this like this is the proof of like what I'm talking about is like doing the charity doing this.
 This is exactly what it's about. I mean, it's starting to bring it back to like the practicality of marking and business.
 We're going to film this whole thing. We're going to have hundreds of people probably here. We're going to raise a shit ton of money for charity, which I'm going to be matching.
 We're going to be doubling up whatever we make and we're going to film the brands that contributed to your stuff. We're going to get some tight shots on their grills that are making thousands of dollars for local charity that are involved and with quality people.
 Yeah, that content is going to be shared and seeing and amplify zero money, changing hands, other than charity.
 Yes, that's all the money is getting to the right spot. All the money is all the doll strung knives that they send me, which Abby. I love you, Abby. So much an emery for soon that they believe in it.
 And that's why that part of that is like what you're stating is like it is such a no brainer. Why would nobody? That's why I tell you why would no one do that? It's like it's on you. That's why I told you this morning.
 You know because it's so short term driven. I'm having an event and I've got to sell these tickets and I have to make this money to recoup that money.
 You know, go ask my team. How many times have I talked about the budget this week? Once because I wanted to make sure I knew how much we were given charity.
 Yeah, like I didn't want it like how much are we leveraging all the partnerships we have because if they're smart, we have a lot of great sponsors.
 We have Southern culture group. We have makers, Mark. We have Southern brewery down Southern side. I'm excited to try that.
 All these guys see the big picture. They understand that they're getting involved with something that may not sell something tomorrow, but it's coming back to them through the greater good.
 Yes. And that's what's exciting. And I tell people, if you're just living just as a transactional relationship, that is so boring and selfish.
 It is so ridiculous. I do service get this. And it's like people, you know, there's millions of people like that. And they're like, I want a jerk, but let's like we're all one.
 Like why not unify and try to move each other forward. It's like if you have an egg and I have this, let's have bacon and eggs.
 It's like, let's not just have you have an egg and me have bacon. Like let's have a better breakfast together. It's like I tell people about unifying through food.
 One of my favorite things about food is I can unify people. And it's like you could get two warlords that hate each other and give me them and some guards.
 And we literally can have a meal and just talk about things and settle things down. So many people, so many people just get over what like they just get over the smallest little thing and everything gets blown out of proportion.
 It goes back to like the focusing of things. I believe food focuses things. You're right here. Like this is it at right here. Great food and no talking.
 People are just freaking going to town because they're focused on it. And it's like having having communication with you, having communication with your team.
 There's something that's a very similar thing. Everyone's real. You got great people around you. And it's like, well, if we got great people around here, real people, do you think we're going to be able to kick a real good product out?
 It's very simple. Real simple. It's like, oh, I walked into to Mr. Chef Aronis and Asheville's restaurant. As soon as I walk in, I immediately go, you have an incredible staff here.
 I'm just telling you right now. I can tell me is like, oh, they're incredible. They're there. So he's like, I got two guys have been with me 13 years. You could feel it. You could see it.
 I'm meeting on how the hell did you get a staff like this? Like I can't staff a restaurant in Blue Ridge because I know I cannot get the staff and I will live there.
 And then I can't do things like this brother. And it's like, well, it's this, this, this starts with the communication and understanding and this and this and this. And it's like preaching about this and like this is exactly what we're talking about.
 It's just understanding establishing a trust building that connection focusing.
 Yeah. And there's a saying I didn't come up with it, but it's one of my favorites. I say it all the time.
 It's part of the foundation of why we started GVO hustle. Like I started GVO hustle when it was me and the co-work space that I now own, by the way, me and a little block.
 And I was like, two of us. And I'm like, let's do an event where we bring everyone together network and we'll give all the proceeds back to charity.
 It's like two of us, you know, three years ago, now we're the fastest growing 80s to see the South Carolina.
 And we throw some of the biggest networking events, but you know why the high tide raises all ships.
 I love that. I love that. I love that.
 It's just like, that's what happens. You raise the community. The community comes up. You come up with it. They come up with you.
 It's it is the summation of everything that we're talking about, I believe.
 Dude, you're you're dead on. I mean, that that I that is brilliant, really, because that's what I tell people about like the rich people with the tax cuts and stuff.
 It's like, do you understand that if you put more money into this country and lift up better that you're only as good as your weakest links?
 And it's like the roads that you drive on with your $500,000 car, your million dollar car. It's like those suck.
 It's like, and if you gave just a little back and everybody does like our infrastructure would be better.
 All the things that keep you safe and all that, that's better. And it's like lifting the whole country up. It's like not being greedy.
 It's like, that's the whole what you said is what we're having a problem with right now in America.
 It's like, yeah, like if you look at any good society, it doesn't matter like any good villager thing. Everyone's the same.
 Everybody like in a good village that you that's not messed with or we've messed up.
 You go and like everyone's the same. It's just everyone's chilling out. There's not there's do you think those people suffer from anxiety and stuff?
 No, not at all. It's like having a level and understanding because the community's completely lifted up.
 You're not having a neighbor have one cow and this guy have no beef. They're going to have the same amount of beef.
 They're going to be he knows that he's going to have a better life because his buddy is eating better.
 It's going to be stronger. Maybe tomorrow we're going to cut wood because I gave you that beef yesterday.
 Maybe you can come help me. Yeah, absolutely. I got some energy today. Let's go cut some wood. It's that elementary.
 But we've got to empower people to and not just give it to them.
 It's raising it like that. The one thing I would say is like, I'm all I believe in capitalism though.
 And I think we all need to share the wealth, but let's empower people to be able to go take care of themselves and to do things.
 Because then we can all help each other. Look at the guy. This is great. Look at exactly how we're doing the cook today.
 What am I doing today? I am telling people to take accountability for your palate.
 I'm going to have that set up and you can be double and you can test and find and figure out.
 And you're literally doing that and taking accountability for the flavor that you're going to have at the end.
 And you're going to recognize like you either going to really like it because you're balancing and understanding which or you're not, but it's on you.
 And I am all from the, you know, it's better to teach a man how to fish than feed a man a fish like, you know, I go but biblical on it.
 100% believe in that. I do not believe in handouts, but being real lets you be able to recognize the real people that need your help.
 So then because the thing is is if you only have 100% to give and you're allocating 10% to the wrong people 50% to the wrong people this because you're just giving and not actually doing a case for case thing.
 You're totally going to screw up percentages. You're totally not going to allocate the resource properly and it's not going to work.
 And that's why handouts never work. You're not teaching anything. You're just saying a to be there's no there's no any kind of education.
 Anything how we're going to get these people out. How are we going to do this? I couldn't agree with you more on that.
 Man, we could go for days brother and we will we'll just going to have a I guess at least quarterly.
 We could have only two hours and 35 minutes away. Yeah, I'll even get on the road and bring the mics with me. Who knows. I got to see some what I've got that TV show that's going to be coming out.
 We'll be talking about maybe next time. There's going to be a whole studio in my house. I'll be down there and 100%.
 This is for some trout and doing who knows what I'm capital of the state of Georgia.
 Blue Ridge. A trout cap. If you want a good trout, Blue Ridge Georgia.
 I love it, man. Well, where can everybody keep up with all things? Noah Sims.
 Okay, Instagram handle would be mountain tin underscore man Sims mountain man Sims. And then on Instagram or on Facebook, Richard Noah Sims.
 I do not have any others social. I think that's all I have. Yep. The Graham and Graham. I did too. Just easy. I don't know why, but I love it too. I'm not a tick talker. I'm not the type for a tick talk.
 Well, we really appreciate Noah coming up. My brother from another. We're going to raise some money tonight for the local community and keep keeping it real.
 There's one takeaway today, folks. It is to be authentic. Be real. People will it doesn't matter what your story is. We all have highs. We all have lows. We all have flaws. We all have that.
 I have to tell myself that sometimes. And I just this was a great reminder for me. And I hope it helps you out there. You know where to find us, the radcast.com, all the content, all the highlights, all the snippets, videos, audios, hit that search button.
 You search for Noah Sims. You're going to find unlimited content. There's a lot of content. And then start tying into the content was suba in me. And then you're sitting a whole different.
 But and then we're on Instagram at the dot rad dot cast. And you know where to find me at Ryan offered everywhere anywhere. There is social media and we'll see you next time on the radcast.
 Yo guys, what's up, Ryan offered here. Thanks so much for listening. Really appreciate it. Do us a favor. If you've been enjoying the radcast, you need to share the word with a friend or anyone else.
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