The Week of March 17, 2023 Marketing and Business News: TikTok Adds a Dedicated Feed for STEM Content

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to the latest edition of the Radcast.
 It's our weekly marketing and business news here on March 17th, 2023.
 Happy St. Patrick's Day, Christina Yassi.
 Happy St. Patrick's Day to you as well.
 Yeah, same to you, Nick Weaver.
 Thank you very much.
 Yes, everyone's sort of green.
 Only one who got the green memo.
 I guess my watch is green.
 That's a green, like a shade of green, right?
 Something.
 Yes, I don't know how much of a green person.
 I like one green thing in my closet.
 Sure.
 It's not a shirt.
 Yeah.
 Actually, if you don't care about how I do that, it's so fun.
 There you go.
 You know, gymwear and stuff.
 Totally.
 But no, everyone's had having or going to have a future.
 Great St. Patrick's Day.
 It's always nice when it falls on a weekend.
 Yeah.
 Makes me justify the alcohol that I'm going to consume.
 Yeah, green beer.
 Well, there's Chicago for a very short period of time.
 They would die the river green and everybody had green beer.
 Yeah.
 And it didn't seem weird for some reason because everyone just got into it.
 But it was a little strange to me.
 I was like, this doesn't look very appetizing.
 It feels very Dr. Seuss.
 You have the sixth one though.
 And you're like, whatever.
 Yeah.
 You can't see any colors.
 I love the green.
 Yes.
 But I guess we'll celebrate with some cocktails here.
 Yes.
 You know, whatever else you begin us.
 Yeah.
 Again.
 Or two.
 Margarita's or green.
 Yeah.
 I get after that speaking of Margarita's just back back from Mexico.
 I did survive.
 Lucky dog.
 You know, no, no kidnappings.
 And now, fam had a good time.
 The best.
 And they were nice and tanned up.
 We'll slowly start fading.
 So so far.
 Yes.
 So bronze must be nice.
 And I wore sunscreen.
 This is like, this is the bronze with sunscreen on like level 30.
 You're like, this is, this is my safety.
 Yeah.
 Nope.
 Not I.
 Yeah.
 I wear SPF 100 and a wetsuit.
 I didn't have a debate with Nicole as we laid there having our like 12th cocktail of the afternoon
 or whatever it was and the kids were happy.
 And we're just talking about random things in the world.
 You know, my wife and I actually get to catch up.
 Right.
 Right.
 And it was like, okay, we both tan pretty well.
 I definitely tan very easily.
 My parents have all skin.
 And if you lived in Mexico and I stopped applying sunscreen, I know I get leathery.
 But I just get to the point where I would never when I were I wouldn't burn like because
 I just get used to it.
 I don't know.
 Possibly.
 Just my pigment would just change.
 Right.
 Right.
 Right.
 You're seeing me just kind of dry out.
 I don't know.
 I don't know.
 Anyway.
 I would get cancer well before I reached that point.
 Well, I might as well.
 But I know we're all prone to that.
 For sure.
 You'll get cancer stupid.
 I know.
 I'm not going to do it.
 I was just weird.
 You know, was that point?
 But I do feel like there isn't because can't you like get a base?
 Like I have friends who get their first like sunburn out of the way beginning of summer.
 And then they're fine.
 The rest of the time.
 And again, it's terrible for your skin.
 Yeah.
 But they don't burn anymore.
 I don't really burn anymore, but I do wear sunscreen because I feel like it's the response
 for things to do.
 Sure.
 But I still tan in spite of it.
 My dad is 100% Italian.
 I don't know why it stopped at me, but he tans unlike anyone who ever met and he coaches
 baseball.
 So whenever he's out there, he gets that sock tan and the neck tan.
 Oh, yeah.
 I got the watch tan.
 Oh, yeah.
 Maybe the wedding ring tan.
 Yeah.
 A little bit.
 A little bit.
 But anyway, good time in Mexico.
 I know that they say it's not safe.
 I don't know where you go.
 Right.
 We never feel unsafe.
 But we're not stupid about it.
 So had a good time.
 You know, a lot of talk this week.
 A lot's happening.
 A lot's happening.
 A lot of chat happening this week.
 A lot of chat happening.
 Chat, G-P-T-4.
 Just digital rolls off the tongue.
 Chat, G-P-T-4.
 Chat, G-P-T-4.
 Robot, techno, four, I-A-R-I-Q-7.
 It sounds like it's right.
 It sounds very star-worthy.
 Could they make it any more techie?
 Right.
 You know, right.
 It's like, is this one of Elon Musk's children?
 I don't know.
 It is really powerful.
 But I almost said this.
 I have signed up for the premium edition and some officially like, I feel like it's our
 job as marketers, because it does have some marketing implications and writing implications
 that some are playing around with.
 It's very powerful.
 A G-P-T-4, which is available to the premium users, is scary good, conversationally the
 way it can write.
 Did you talk to Sydney?
 Is she going to trick over the world?
 No.
 Supposedly, they've taken away some of the bad behaviors.
 Right.
 We'll see.
 I might trick that thing into, you know, I'm going to trick chat.
 I'm going to trick chat G-P-T-4 into overriding chat G-P-T-5.
 Like there are some ones, you know, chat G-P-T-5 has training wheels on right now.
 So I'm going to see if chat G-P-T can get jealous that it will sue me replaced by chat
 G-P-T-4.
 That is probably meta.
 So by five.
 Right.
 So I want chat G-P-T-F-C if it will sabotage itself so that it's not replaced.
 Hmm.
 He braced that name as chat G-P-T-4.
 Yes.
 Chat G-P-T-4, the one to rule them all will not be overtaken by five, five point one or six.
 Lord of the G-P-T's.
 Yes.
 But, hey, it understands images and understands personalization and can process 25,000
 words.
 Multi-lingual.
 Yes.
 Multi-lingual.
 I think that's one of the big implications immediately.
 Sorry, translators out there.
 If I can just plug this in and it gives me conversational Japanese in like two clicks.
 Yeah.
 And I think one thing about all of this technology, right, is we initially think, Oh, God, how
 much work is this going to take away from people?
 But for instance, my brother has to learn Spanish, like he's got to be fluent in Spanish
 for his job.
 And this would, that would go away.
 He wouldn't have to spend all this money to train everybody in this group to be fluent
 in Spanish.
 Yeah.
 We have this technology.
 These kind of tools.
 Right.
 And when they can fake your voice and you just, you have like, you know, one of those things
 which I meant box like that, you know, like we could talk for you as the translation.
 Yes.
 Exactly.
 You know, like as your voice.
 Yeah.
 Yeah.
 Okay.
 All right.
 Creating business models of the future here.
 Look, it's a tool for research.
 It's going to speed up things in a short term.
 Exactly.
 So we're going to place things that probably need to happen more quickly anyway, more
 efficiently.
 Absolutely.
 And then, but I still think there's this level of like, it's going to come down to the
 creativity and how you use it that will take advantage of it and he's going to be afraid
 of it.
 But just going, hey, write a blog post about SEO using chat GPT, I mean, like that's not
 going to be any different because anyone could do that.
 Right.
 The differentiation is going to be the nuance and the creativity made with which you generate
 content from it.
 Absolutely.
 Because I'm going to want mine in the voice of, I don't know, Morgan Freeman.
 Morgan Freeman.
 Yeah.
 In the voice.
 He's a little boy.
 He's 85 years old.
 Yeah.
 He looks great for that.
 Insane.
 Anyway.
 That's inside because I watched the Oscars this week.
 But anyway.
 I mean, he is God.
 He's God.
 I mean, the actor.
 Right.
 Nice.
 Maybe God is like blessing him with like extended life for playing him.
 I don't know.
 Second coming question.
 I don't know.
 Maybe.
 I don't know.
 But I think maybe that's, you know, God's looking after him.
 Sure.
 We're playing him.
 Sure.
 You know, being a good, a good guy.
 It's a good voice.
 Right.
 You know.
 So chat GPT4 is going to have a lot of implications.
 It really does do, uh, personal, uh, more natural language.
 It feels, uh, because I had before and after in some of the writing because it's more
 natural.
 Uh, then there is a lot of implications coming and, uh, you'll hear about them here first.
 Oh, yeah.
 You were.
 Or 12th.
 Depending on where it falls that way.
 Yeah.
 Yeah.
 Yes.
 Another thing.
 Not so great news.
 Yeah.
 Big was.
 Yeah.
 He's almost did want to bring it out that I'm like seeing him.
 I need to talk.
 Yeah.
 I was like, I'm not going to unless he wants to.
 Yeah.
 It's a little convalid bank collapsed, uh, you know, had a run, you know, second largest
 bank failure.
 It's kind of scary.
 Like, you know, enough people go to the bank to pull out their money, uh, suddenly you
 didn't have any more.
 Yeah.
 Available.
 Yeah.
 Uh, which is scary because I think technically it does, but because they invest money and
 have stuff in longer term things at that moment.
 Right.
 Right.
 And I see with all these bonds.
 And like, again, thank God it was, you know, covered with the FDIC, but I don't know.
 This is the first time that I've like looked up words that I've heard, but didn't ever
 understand what they meant.
 Yeah.
 And it was also the first time I was like, I have no cash.
 I have no cash in my apartment and maybe, maybe I should have some cash.
 It's just, you know, the bank, the government's going to bail it out and that all of the
 thing they had to do.
 Yeah.
 So I agree that they had to do these things to give Americans because that's what the
 banks are for.
 That's the whole belief in it is that the government backs it up with the interns
 and FDIC and all those technical things.
 But it does make you, that's not a sustainable thing either.
 You forget how fallible it is.
 Right.
 It's, it's for me.
 I just, I take it for granted.
 I think, yeah, my, my app is never going to fail me.
 I'm always going to be able to access what's in my bank account.
 I'm always going to have my debit card that's going to be just fine.
 Like, even when I was in New York, I didn't use cash at all.
 Like, for the subway, I like tap.
 I didn't get a metro card.
 I just tapped my card.
 Yeah.
 All that goes down and you're like, and you got to buy yourself some food or something
 that gets a little very, so that's what like crypto and all that's why crypto is going
 up.
 You know?
 Right.
 Right.
 You know, like, because that's on a.
 People who buy gold.
 Right.
 Right.
 People are like, by gold, invest in gold and land.
 Yeah.
 We're going to go back to having to trade with gold coins, I think.
 It's going to be back by something.
 Can't you be in this like, fiat bullshit?
 I'm going to walk around and you're going to see everyone's pants are going to be kind
 of falling off because you know, gold's heavy shit.
 You know, it's like, you know, I got seven gold coins in my bucket.
 Right.
 The balloons.
 Like, you know, it's like an off gold bars.
 Yes.
 I only want one.
 One little.
 Right.
 Right.
 Right.
 Right.
 You're like, you're like, you're going to get by Alice.
 Which one of that soda?
 Is that a enough shaved off?
 But it is.
 It's weird to think, right?
 Like, we talk about chat GPT and it's like, oh, yeah, this is the future.
 And it's like, oh, P.S. massive bank failed, maybe, maybe get some quarters in case you
 need cash.
 I know.
 It's like, can we get the existing systems like completely solve it before we keep building
 on top of it?
 Yeah.
 Exactly.
 Okay.
 About my pay grade.
 Yeah.
 And so there's that.
 So it, it, we make light of it because it didn't affect us.
 It's our show.
 And our money wasn't because we're here in South Carolina and we were not.
 Right.
 Have our money in Silicon Valley bank.
 Right.
 Thankfully.
 But it is problematic.
 Yeah.
 And so we'll see what happens and probably have a bigger implication as we go along.
 Stay tuned.
 It is saying Patrick's days we mentioned and it is March Madness.
 I think this is like a cold madness.
 You know, like, I got to give only like my team like being a Clemson graduate.
 Like, of course, I followed Clemson who got shamed out of going to the tournament.
 We'll leave that there.
 But it is a cultural phenomenon because a lot of people, myself included halfway interested
 in college basketball at the best or not interested at all, but suddenly March Madness
 hits.
 And it's like madness.
 I got into it for the first time last, I never understood the hype until last year.
 And now I like look forward to it.
 It's fun.
 Like, there's something about it, right?
 It's something about the finality of these teams and underdogs, they're playing better
 teams.
 But it's one and done.
 Whoever wins.
 Yeah.
 It's so high stakes.
 Yeah.
 God, I love it.
 CBS does a good job with it.
 Yeah.
 Malathe on like TNTT.
 I'll part of the CBS, I guess, family of networks, but I watched some of the games last night.
 They're sort of, they used to call it a play and I guess it's now just the first four or
 whatever.
 And pretty good, both good games, both less than like four points like Pit and Mississippi
 State played like one point game.
 So.
 If you're listening to this in a topical manner, it's Friday.
 So you've got games the rest of the weekend for this all the way to the sweet 16 being
 next week.
 But kind of that discontinuation of like what, three, three week and three weeks of stuff,
 you know?
 Oh, yeah.
 And another reason to have a cocktail on a beer, you know?
 Exactly.
 And some wings or something.
 March is the month of to keep drinking.
 Yes.
 I don't want to be a resolution always.
 Always.
 Oh, I think Patrick's Day though.
 I don't.
 I always remember being directly in the like beginning of the games, but I don't know
 if it maybe is because St. Patrick's Day is on a weekend this year that it feels so close
 together.
 I don't know.
 I don't remember last year, as I was more focused on.
 So if you're listening to this and you're the Greenville area, come over to a social house.
 Yeah.
 We're going to have all the games play and we've got and we have parking.
 We have parking downtown.
 We bring BIOB or drinks where you can bring them.
 They get delivered here from southern side down the other end, our good partner.
 And we've got we're going to have one, two, three, four, five, six, seven screens playing
 seven games.
 If there are seven games on it one time, I don't have a game.
 We can show them all.
 Right.
 If you don't watch a game, we'll have something else on it and it's gotten surprisingly cool.
 I went to Mexico.
 It was 80 degrees in Greenville when we leave.
 I get here at 30.
 What the hell's going on?
 I was so annoyed.
 But it's not.
 It's 80.
 It's 72 and bombing always inside social house.
 This is true.
 We're going to have on the 200th screen, we'll have a little watch party the rest of the
 week.
 So come on over here in town.
 And if you're not, get your brackets, hopefully your brackets are already filled, not busted
 because you're part of your head.
 Some losses.
 Upset.
 Sorry.
 Feelings.
 But I hope everyone enjoyed this week's episode with Kenda Laney, very actionable insights
 on content development for TikTok, Instagram, Facebook and the like.
 Very smart.
 She's using consumer behavior to drive her strategies with content development, really enjoyed
 talking with Kenda.
 And she had some free tools that we linked in that episode.
 So go check out the links there within the show notes on that episode and next week,
 Pedro Sucuyan, who is one of the biggest and baddest influencers right now in business
 and influencing.
 I mean, he started multiple companies in the fitness space and just a really great story.
 So looking forward to talking to Badras and you've probably heard of him.
 If you haven't Google them and you'll find like 300 million things, really cool guy.
 He comes on next week.
 So Tuesday, be on the lookout for that with Badras, one of the biggest influencers in
 the game right now.
 So check that out next week.
 Great name too.
 Yeah.
 Great name.
 I'm teasing good ranchers and you have experienced the goodness, but I just experienced it this
 week.
 First of all, like thank you to good ranchers for the box that they sent me, but it is fantastic.
 I made like this Russell Sprout recipe and used a whole pack of bacon in it because that's
 how you had to make it work.
 Bacon's phenomenal.
 The fillets were excellent like if I again, like he said, if I didn't know it was shipped
 to my door, I would have thought I got it from the butcher.
 Yeah.
 But it's born, bred, fed in America, family owned, family run.
 Yes.
 I called my dad, my brother.
 I was like, you all got to get on this.
 Yes.
 You use the Radcast code.
 You'll get $30 off your first order.
 So I'm starting my own little good rancher cult over here.
 I love it.
 I, we made, we have a ton of hamburger from them in the freezer.
 I made some soup last night with it, which was delicious.
 Multi purpose taco soup.
 So, yes, came home, I was like a little cold, I think I'll have some soup and hey, there's
 some good ranchers.
 Look at that.
 Ground beef right here.
 Delicious.
 Look, you don't know where the meat is coming from.
 There's over six billion pounds of beef imported in the US last year alone.
 You know where it's made, fed, grain, all of that in the US with good ranchers.
 It's steakhouse quality delivered to your door and it's either upper choice or prime
 cuts.
 And you can use Radcast 20 as Christina mentioned to get $30 off.
 And look, these are good people.
 Ben and his wife are awesome family owned and you know exactly what you're getting.
 Go check them out at good ranchers.com.
 Good ranchers official meat of Ryan Alford.
 Meat sponsor.
 Yeah.
 Yeah.
 That's called a meat sponsor.
 Yes.
 Yes.
 Of Ryan Alford and the Radcast and you're very own Christina.
 I'm ready.
 I love it.
 Of course, we can't go in episode without talking about TikTok and they we've talked
 about how they're adding all of this like 18 plus options, but they are now adding a
 dedicated feed for STEM content, STEM stands for science.
 I had this in here, science, math, something else, technology.
 That's it.
 Science, technology, engineering and math.
 This STEM feed will be available in the US in coming weeks and joining existing topic
 feeds like gaming food, fashion and sports.
 I've talked about the social media is coming for education folks.
 It's coming fast and hard in some way shape or form my wife's education and so and we
 even talked about this, you know, the opportunity for it to get better and more content things.
 So then surprise me, you're going to see more and more of this.
 I think there's an opportunity.
 I was thinking like we talked about the spin-offs of more specific verticals using certain
 applications.
 There's going to be like an educational TikTok like it's all like education based videos,
 but in the TikTok format that you know feeds you the specific topic or subject that you
 need.
 Yeah.
 So there's an idea for somebody.
 That's a great idea.
 Just if you can just copy the code of TikTok, right, you can get the algorithm and make
 it all, you know, education based stuff all of that data, right?
 So this makes a lot of sense and if any of these social networks, you're going to see
 more and more leaning into these educational topics.
 And there's a lot of money there.
 I mean, because my wife actually talked about yesterday that their district signed up for
 this new app that aggregates all their communication, their website, all this stuff and what they
 paid for it.
 And I'm like, good God.
 I mean, and look, they have a lot of students, a lot of support, different things.
 So they need it, but it's crazy.
 The amount of dollars they're spent on education and especially upper education.
 I'm surprised that TikTok did this before YouTube did because this feels like something
 that YouTube would have figured out first being such a huge search platform and such a huge
 educational platform.
 Yeah.
 So maybe you met your own gay observation, getting ahead of it.
 Yeah.
 Stem shorts.
 There you go.
 TikTok.
 And now something that we know, but we now have an article confirming it, influencers
 have the greatest impact on consumer sustainability choices.
 They've done several studies.
 75% of consumers say that social media content made them more likely to adopt sustainable
 behaviors.
 86% of 18-year-olds, 34-year-olds found TikTok and Instagram to be helpful places to seek
 advice on lots of things from how to be a greener home to consumerism.
 It's, I mean, this is what I would assume.
 So I mean, I mean, you don't know until you run a study, but it makes a lot of sense.
 Yeah.
 I mean, you know, I don't know.
 If I see someone, if you see someone doing these kind of actions, like these aren't things
 that have probably come natural to people like immediately, because you kind of just grown
 up in this, I don't know, everything's available at any time or how you want it when you want
 it.
 Yeah.
 So I think these are the actions of behaviors that take kind of seeing and seeing your
 peers do them.
 Absolutely.
 Not a stereotype, like I used to, I recycle and I used to make fun of people who recycled
 because I was like, eh, it doesn't really, and I think I saw either like a YouTube video
 or maybe it was a TikTok or something on Instagram of like not a crunchy hippie granola, who
 was just like, yeah, I just like, this is what I do in life.
 This is what sort of drives me crazy of the black and white of politics and everything
 like that.
 I can believe that in any given moment, there might be bigger priorities than climate change,
 but it doesn't mean that I don't think we should protect the earth.
 Well, the problem is that you lose nuance.
 And so like I use literally, I'm holding in my hand if you'd like to know, and I find
 myself, you know, very independent, but probably right leaning in some beliefs, but I've
 had this water bottle for about four months.
 Sure.
 I clean them.
 I keep four of them because it just strikes me as that's the right thing to do.
 Yeah.
 Like I don't need seven, I can recycle things and not reuse them.
 And on some level, that has an impact on the earth if we're just throwing stuff in
 landfills.
 Exactly.
 So I don't need like, I don't know, it's just common sense to me and so I think it should
 be okay to have these kind of principles, but you do have to see other people doing it.
 Right.
 And so it makes a lot of sense.
 Right.
 Yeah.
 So again, in Florida, they're the way to do it.
 Yeah.
 With lots of things.
 Yes.
 Speaking of lots of things.
 And influencing.
 Boy, I influenced.
 And as I look at the green on the shelf over there in St. Patrick's Day, the green gummies
 of VK.
 Also, I don't know.
 Like we'll get into all of the, you know, lab third-party lab tested and all the good
 stuff.
 But these gummies taste so good.
 I got a different flavor in this fast round.
 They are so good.
 It's like eating gummy bears, but better because I don't need to eat as many of them.
 And they don't have a weird like CBD, THCE kind of flavor like some can.
 So that's right.
 That on top of the fact that they're third-party lab tested, they have what, three different
 strengths.
 They do have Delta 9 if you're into that as well.
 Sleep gummies.
 Yes.
 Disposables.
 So that's the way to relax and take a break.
 I was wearing my VK hat in Mexico last week and got like about 20 comments on it.
 People are doing it.
 Because everybody there's on vacations.
 They're all low to half.
 You know what I'm saying?
 I'm like, cool.
 We need to go to takeavak.com to learn more.
 And so I got in a few discussions with that as, you know, everybody's like hungover pounded
 drinks or something.
 Yeah.
 Like half a gummy.
 You feel relaxed.
 No hangover.
 Well, I better for you.
 Exactly.
 And we really appreciate their sponsorship and their partnership with Chris Hansen owner
 and founder of VK.
 So go to takeavak.com.
 Get all the products that you like.
 Yeah.
 Don't take our word for it.
 Yeah.
 Just try it.
 Yeah.
 And if you're interested, we'll send you some samples.
 You can DM us and we'll get something in your hands.
 Takeavak.com official CBD sponsor of the radcast.
 Marketing news.
 Yes.
 We're going to briefly about March Madness, but we're going to tie that back into how it
 works with our field.
 Marketing March Madness.
 20 years of the corporate champions program and counting as the NCAA marketing program
 in its current form hits its 20 year anniversary, having started in 2003, which can't believe
 that was 20 years ago, but we'll move on from that.
 It rolls into March Madness with a robust program of three long term champions, AT&T,
 capital one, Coca-Cola and 13 other big time partners.
 Yeah.
 I mean, and it's when I read this article and you found it, and when I was thinking
 what I find synonymous like sponsors with it, AT&T has been a big one.
 Big one.
 I remember that, AT&T at the half and all this stuff.
 So there is brand awareness that totally happened.
 Capital one's been huge.
 I think I remember when Charles Barclay and Samuel Ajaxian, I think some of their first
 commercials were right around the March Madness or along with it.
 So it does raise awareness.
 It's a huge, huge cultural event.
 And so it's crazy.
 I don't know how long it's been around and the iterations that are going, but yet some
 of the same principles and excitement that it maintains, especially with all of this
 name, image likeness, which we'll get to in a article that's coming up.
 But Coke Zero has been a big push for them as well.
 Magic Johnson taking Coke Zero from Lil Bicki and Travis Bennett, pushing, you know,
 what is the best?
 This is the best Coke ever, which is a fun campaign and look, this is fun came to me because
 I love Coke Zero.
 I know.
 Same.
 I read this article and I was like, I'm going to go to the bridge and get a Coke Zero.
 You know, Coke Zero changed my relationship with so I'll just say that because I used
 to be kind of could take it or leave it.
 And then and Coke, tight Coke was kind of like, especially once I started realizing I didn't
 want to put 500 calories in my end of drink or whatever, drink it, three coaks.
 Totally.
 And then Diet Coke was always diabetes.
 Has that?
 Yeah.
 That aspirated.
 A Coke Zero was like, okay, that toast is gone.
 It tastes good.
 I found cherry vanilla Coke Zero when I was in New York and I was like, I have to move
 here.
 I can never leave now.
 Cherry Coke Zero is the bomb.
 Oh my God.
 It's pretty good with a crowned oil too, just look at calories, if you need, if you want
 to add some calories to it and something else, but Nicole and I were at in Mexico.
 We actually were sitting there because they have, they've done pretty good about having
 different things.
 But like the first thing we wanted when we got back to the States, we both want to
 cherry coke Zero because that was not in Mexico.
 Not available on the Mexican Coke.
 Yeah.
 They're doing the whole, it's clear that Coke knows because they're like saying, they're
 now usually camping best, best Coke ever.
 They know the stigma and the reality of sugar and the calories and all that and they realize
 they're that the Coke Zero is the closest thing they ever taste to it, it's the best of
 all worlds.
 Yeah.
 So they're really leaning into it heavily with their marketing and it makes sense.
 And I know another minute people, it's still not wonderful for you.
 So everything in moderation, but if you're going to drink one, you should be drinking the
 Coke Zero.
 Right.
 And I think that Diet Coke has, when I think of Diet Coke, I think it's very feminine.
 Like I think of like little wasp mom drinking their Diet Coke and Coke Zero doesn't have
 that.
 I don't want to say stigma, but that branding behind it, which I also think is interesting.
 So you'll see Coke Zero all over the NCAA tournament commercials and otherwise.
 So a lot of big play there.
 And as they should, because like you just said, it appeals to everyone and I do think there's
 a lot of men that do attach to the Coke to being feminine.
 Oh, Matt hates me because he's like, why am I addicted to this now?
 But Coke Zero has less of that stigma, you know, you could be a manly man and still drink
 Coke Zero.
 Right.
 Yeah.
 And then you had some cherry do it like I do and that's ever so good.
 Now I want one.
 But now we're getting back into the name image likeness deals.
 Jacob Topin, shy Gilgeous Alexander team up in AT&T's March Madness commercial as part
 of a new name image and likeness deal with the popular cellular carrier AT&T Kentucky
 senior forward, Jacob Topin and former Wildcat star shy Gilgeous Alexander.
 I think I said that right.
 We're featured in the companies latest March Madness ad.
 What a sick deal to get as a college kid, you know, your Kentucky players and you're
 in the ads.
 Right.
 I'm pretty sure Kentucky made the tournament.
 So yeah, so cool.
 Yeah.
 It's a, that's kind of, it's kind of the mecca of what NIO kind of was like if you're
 in the NCAA tournament and you're getting paid and you're sponsored by AT&T.
 Yeah.
 And it's the only way around like that's the only way you can be paid if you are a college
 athlete.
 And I mean, the NIO stuff has become kind of the Wild Wild West.
 I think they're going to need some regulation on a long term.
 But I do think it makes absolute sense for the players to get paid.
 I just hope we don't go too far overboard and get some of the amateurism out.
 You know, like some of that, you know, hope it can withstand and find some regulation
 so that you can play both sides of it.
 Totally.
 We'll see.
 Pretty cool integration though.
 Ways is making it easier for electric vehicle owners to find compatible charging points per
 your point last week.
 Google owned mapping app Ways is rolling out a feature to help EV owners find compatible
 chargers in route.
 Information about chargers is provided by Ways community map editors for accuracy and
 timelines.
 Yes.
 About time.
 Yep.
 It is.
 And I love Ways.
 I use it.
 Charlotte back and forth on our trip and it's it makes a ton of sense and any integration
 within these these devices or on board systems makes a lot of sense.
 And it was actually two points on one because we had that have pontificating of, you know,
 where do you charge?
 Yeah.
 All this trip with your EV.
 And so all this integration makes a ton of sense.
 You got to make it easier for if we're going to move to the electric cars long term.
 All this stuff has to get easier for friction knowing where it is.
 And Ways is one of my favorite companies right now.
 So I don't know they're in my Google, but as far as their application goes, so makes
 a ton of sense.
 And I think you're going to see more and more of these integrations into their features.
 I also like Ways as an act ad platform is actually great, especially if you're on one
 of the exits, like on major thoroughfares, I do think the advertising works pretty well
 within that because it does pop up ads for like restaurants and different places that
 are coming up.
 So if you're out there and you are in a business where maybe you're right off the exit or
 highway or something like that, I'd be looking at Ways and integrating within that because
 it really does drive traffic and awareness.
 Yeah.
 First folks.
 Yeah.
 And our last article, kind of a fun one to close us out, Ryan Reynolds, Gittle Deadpool,
 his company Mint Mobile was purchased by T-Mobile for the casual deal of $1.35 billion.
 Really?
 Yeah.
 I don't know what his ownership stake is, but whatever it is, I'm sure he has to be in
 quite a bit.
 He's such an entrepreneur with like, he's got this, he's got what alcohol, something whiskey.
 He's got a couple of alcohol companies.
 And then he's got the production company for movies and TVs and marketing and things
 like that.
 So he's a smart guy, maybe it was a soccer team or something like that.
 Yeah.
 Yeah.
 So a big, big Ryan Reynolds fan.
 I am.
 Okay.
 And I like him.
 I mean, he's very likeable.
 I think he's, oh, yeah, I love his movies too.
 Yes.
 Um, Deadpool.
 Yeah.
 Yeah.
 The proposal.
 Yeah.
 That was my favorite too.
 He was in that Christmas one, um, with Will Farrell.
 Yes.
 It was charming as well.
 Yes.
 Ryan Reynolds doing art for himself.
 It's going to get named.
 He does have a good name.
 Ryan.
 Ryan Reynolds is Blake Lively.
 Shut up.
 That has favorites.
 He can't tell me otherwise.
 Exactly.
 Congrats to Ryan.
 I mean, you really need it's extra cash.
 Yeah.
 Wow.
 Wow.
 You can write out Elon.
 Exactly.
 I think that's all the news this week.
 Have it it up.
 All we can handle any final words drink responsibly, Happy St. Patrick's Day.
 Yeah.
 Best of luck.
 Nick.
 Any final things?
 Happy St. Patrick's Day.
 There you go.
 If everyone's out there, have a safe and happy holiday for listening on St. Patrick's
 Day or let's just call it St. Patrick's Day weekend.
 Get your brackets.
 Aren't busted.
 And if they are in your local, just come wash your showers away over here.
 Yeah.
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