Weekly Marketing and Advertising News: Twitter Service for 'Super Users'; Salesforce for Snapchat & Google Tie-ups; Spotify Musical Birth Chart; Mars Wrigley on Reality Competition

 It has to start somewhere, it has to start some time, what better place than here, what better time than now.
 Hey guys, what's up? It's Ryan Alford and Josh Hill. What's up? Welcome to the latest edition of
 the Radcast news and advertising update. Today is Friday, June 4th, 2021, and it's also
 National Donut Day, my friend. An amazing day for everyone involved.
 I'm going to eat some donut. I haven't eaten them yet, but I'm going to eat some donuts today.
 Yeah, you have to. It's a holiday. I know. Like I talked about this when we talked about the paint
 that Dunkin' Donuts was making. Strawberry, sprinkled cream, plain donut on top, bottom, whatever you call it.
 That's so good. That's my move. Are you a filling donut kind of guy?
 If it's available, I'll eat it. But which one are you choosing? Let me give you three donuts on the
 plate. Let's do it. Plain, glazed, crispy cream. Chocolate frosted from anywhere, maybe with
 some sprinkles, maybe without. Boston cream from somewhere delicious. What are you choosing?
 I'm going for the Boston cream. You're the heavy, all in juiciness, creaming out, coming
 outside all over my face. It's like donut city. Yeah, take me there. I kind of like those two
 myself. Even though crispy cream plain is heated up, hard to beat. Absolutely crushable.
 The problem is I can crush 17 of them. Yes. I eat one. I'm like, cool. All right, six donuts later.
 I'm still hungry. Yeah. Why is this? Yeah, when they're cold, I'm like, I can't eat more than two.
 Exactly. But when they're hot, it's just like, yeah, they don't exist. The long, I hope we're
 making everyone starving. If you're running on the treadmill on this Friday morning, eat your
 heart out, baby, because you need a donut. Yeah, crispy cream and duck and donuts. We will be sending
 you the bill for this sponsorship. Yes. I have trained myself. Sorry, so I've earned the right
 for my 27 donuts. How's your week been? Been solid. A lot of a lot of cool stuff happening
 in the ad world and new tech, new new approaches, new things. Cool. Cool. Cool. The you followed
 Bitcoin at all. Oh, yeah. Are you invested? Yeah. Okay. Got a slice of a bit coin. A slice of
 a bit coin. Yeah. Have a bit of a bit coin. Dogecoin. Yeah, actually have a little bit. Yeah,
 we've been following the up and down. Yes, miss a lot of down, a lot of down, like,
 falling a lot of this week's been back up though. Last couple days. Yeah, I'm not down as much.
 I know. It's great. We record this. The problem with, you know, we do pre-record. And by the time,
 like, later in the day that this is running or whatever, it's possible that there's been like,
 you know, 30% loss. We're trying to make these news episodes evergreen, but it's like, unless
 you're live with Bitcoin, you never know. Yeah, we got started like crying on the floor because
 it's been three hours and it's lost 80% of the classic crypto guy thing online. It's like,
 this is not financial advice. Yes, exactly. They're, you know, they're almost easy to be like
 27, like, if there's one or two for like normal stocks, hey, you know, it consult your advisor.
 If you before investing in all this, because most stocks aren't going to go to zero in like
 five minutes, like, and I'm not saying Bitcoin is that volatile, but let's be honest, crypto's
 pretty damn volatile. Oh, yeah. I will say I made a nice little chunk of change on
 a dog coin, though, in like February, March. Yeah. I kind of pulled back watching the blood
 that that's happened, but I, but now it's starting to kind of retread some like, do I jump
 back in or just temporary? I'm going to write it out. See where it goes. AMC's back at it.
 They're like, but gain like 80%. I know. Like, are there AMC's on the moon? Probably better.
 Elon Musk is up there having donuts. Yeah. Yeah. Don't it's watching movies. Oh, yeah,
 with his space truck or whatever he's got. He's probably got a moon raker up there.
 Oh, but I think he is. James Bond and we just don't know it.
 James Musk. James Musk. James Musk coming out. Yes. Yes. Yes. Yes.
 Yes. What else? Any big? Did you enjoy your memorial day? It feels like
 just like the good and bad of now. Like, we don't savor anything anymore. Yeah.
 Because it's like on to the next thing. Like, it's the social media, like, viral. I think every
 bit of our lives have become like, we've turned the page so quickly. So it's like, I feel like it's
 been a month since Memorial Day, but it's been four days. Yeah. It's been so long. Yeah. It's a great
 memorial day. Had to do some cleaning, hung out with friends, had some like delicious food,
 made a couple for cautious. Oh, getting crazy out here. I do see your baking skills on
 Instagram. I'm like in my story feed. I'll be like, wipe it through like, man, that looks good.
 I'm dabbling. Call me over. I'll be there. That should bring some snacks next time.
 Yes, for sure. Coach K announced that he's retiring. So your basketball fan out there. Coach K,
 the Duke Blue Devils, who if you aren't a Duke fan, you probably hate him, but
 it not figuratively speaking, not literally, hopefully, but pioneering basketball him and
 Williams from UNC. So both North Carolina and Duke coaches announced retirement. Obviously,
 UNC's is this season, but Coach K, God, after I don't know what they're going to do.
 They stopped. Yeah. That's to be like, you know, like, Sabin or any of these Bella check,
 like, these pioneers of the sport, you know, like going away. So we'll see what happens.
 Yeah. First of all, like him, like, you know, today, he does his podcast now. He does
 different things. So I mean, he's older, but it's like, I don't know, like some of these guys,
 they just wilt away, you know, like, because that was like their life. I don't know. Yeah. They
 I feel like they either like maintain some kind of like consulting or like commentary,
 like position, but like otherwise, they just kind of get bored. I know because it's such so intense.
 Yeah. You know, it's like you're traveling with a team. I mean, I don't want to say that any
 other job is not intense in its own way, but coaching and sport and the lives of the teammates and
 especially basketball teams being smaller and like more, you know, a nucleus and everything,
 like, I don't know, I think it's just be hard getting away from it. So you do it like 40 years,
 you know, it's like your life. Literally. Yeah. Cause they travel with the team. They're
 practicing year round or training and all these things. And yeah, we all do our jobs year round.
 Yeah. But I don't know that it's his inner mixed is the way sports seems. There's a difference
 between like stepping back from a job, then like changing your whole lifestyle. Yeah. Exactly.
 It is complete lifestyle change, but lots of news this week. Eat your donuts, but we'll get right
 to the advertising news. So number one on our list here, Twitter is debuting a subscription service
 called Twitter blue. Is it blue Twitter? I don't know. Jet blue. We're going to call it jet blue.
 Anyway, the point here is there 299 a month, the ability for super users, you got to be a super
 user to get this or just someone who's willing to pay 299. You can essentially key features include
 like some kind of read mode that streamlines threads. And then the ability to call back tweets
 before they completely go to the nether's of the interwebs. Yes. And other like supporting a few
 other things. Any first reactants on this thing? Honestly, I've been feeling like it's been a long
 time coming. There's so much of so much of Twitter is just people being like, I can't believe
 this app is free. I think it'd be a great tool for anyone who's got like a couple thousand followers
 or more to go ahead and get on. I mean, 299 a month. Very low cost. Very low entry. Yeah.
 But yeah, I definitely know that like deed can get really.
 Harry. Yeah. But I'm a big fan of Twitter. I've been on Twitter for a while. I couldn't
 of these waves. You know, like, I'm on there. I have some following. I don't know how,
 because I'm not as active as I used to be. They stick around. I guess they just don't do the
 mass unfollowing from me. Like this guy's never active. I don't like I say they're hanging around
 in case I tweet something. But like, you know, I'll get into their talk mainly about sports.
 That's like, it's like my passion points. Like I'll get in there and I'll look back and I'm like,
 I've talked about like, you know, all my other platforms. I'm like, you know, personal development
 and and work and the podcast and I go look at what I've done on Twitter. I'm like, all it is
 about me bitching about somebody say something bad about a Clemson player. Yeah. I'm like,
 there's nothing to do with anything else. I don't know any other social network. And I just
 called someone a punk ass bitch. What happened to me?
 In the social media world, I feel like Twitter is like grabbing a bar, like grabbing a drink out
 a bar with your friends after you're like, you got a LinkedIn, you got a Twitter, then you're
 like, you got a Instagram and then you're like, all right, now I'm going to really kick it back and
 I don't know, loosen the belt loops a little bit. Yes, exactly. I do think it's interesting.
 If you'll probably start to see more of this from the social networks, I also saw, you know,
 the fleets, you know, which are the disappearing story type content for Twitter. I've done like
 two ever and then I've fleeted. But they're going to have story like ads, Disney and a couple of
 other people have done. I've got it on this early because they just need to get another place. They
 more money to do it than just need another channel to put their content. Yeah. But yeah, I don't
 know what you think about that. Same down the same path a little bit. Yeah, it's just kind of a
 watch friends repeat. I know for social media scenes. I haven't seen like the early data. I know
 they're, they've, they're demoing it. They're sticking with it, I guess. But I don't know how many
 people are you fleeting? You tweet a little, but are you fleeting? No, I haven't. I posted one when it
 came out. And I think most of my friends did one and I haven't seen them since really, like,
 while a few hundred people leave my lips. No. Yeah. In other words, yeah. Next on our list,
 on the news, the front headlines of marketing and advertising sales force is expanding first party
 data with Snapchat, Google integrations. You know, I feel like it's every other day. You know,
 everybody's freaking out. We're going to do a series, Josh. I'm putting you on the spot right
 here. We're going to do the future of calculus series with both guests and our conjecture
 on that. And this plays right into it. It's, you know, sales force is like the number one CRM
 integration platform, whatever you want to call it. It helps you manage your customers. It's huge.
 They're one of the biggest companies in the world. And they have all this data. And you have
 a huge CRM. So you're pulling all this first party data. And it's like, what do you do with it? So
 now they're creating even more tions, more leverage points for how you can use your data in your first
 party data that you've aggregated through them throughout other platforms thoughts on this one.
 I think it's great. I mean, this is kind of going to be a standardized approach for a little
 bit for a lot of these platforms. And that's been a thing that people have should have been on
 already is if you're a business, you have to own your first party data. You've got to have it
 available. Collect that. Keep it. Don't throw it into some Excel file that gets lost on someone's
 desktop. Yeah, get it on a CRM. Keep it on a CRM. And I think they're finally doing just this.
 And I think we're going to see a lot more big partnerships in the future of big data companies
 like Salesforce partnering with these big like behemoth platforms because that's the only way
 they're going to be able to like continue making the revenue they are. Yep. And you know, I'm working
 on an article right now for a potential story with a journal that's I think small businesses
 are in trouble with digital marketing because you know, the larger companies and larger scale have
 both the money that technical know how and the bandwidth to survive some of this bumpy road of
 the next 18 months with cookies going away. Right. And having a lot of first party data because I
 have a lot of customers. Right. And small businesses are going to be on the losing end of a lot
 of this because ad costs are going to be higher. Right. Costs that because it's just going to go
 up because you can't target as good. No matter what they come out with, it's going to it's going to
 suck for a little while. Yeah. And the complexity of it all is going through the roof. You know,
 and I think this is really going to squeeze the the low end. I think so too. It's going to. Yeah,
 they're going to have to get really creative with their creative. Yeah. The craves can't
 be better. Yeah. I mean, these are some of the things that pointing out is like, what are the
 implications that your craves can have to be better? Your brain is going to have to be better. Yeah.
 And you're going to have to be able to stomach a little bit of the pit ups and downs of this. Yeah.
 For what for how it plays out. Yeah. A lot of people are probably going to lean more on their
 like local PR or local like, talk to their customers they have trying to get those referrals.
 Stuff we've been saying. Yep. Yep. But it's going to become even more important. Yeah.
 It's going to be interesting. So Salesforce, Snapchat, Google, the big get bigger and have the
 ability to create these clients. And it's good. And it's great. I'm not the the killer of
 capitalism here. I'm just more a little concerned with what happens in the middle and in
 bottom ground with some of these companies. Number three on this how to get your Spotify
 musical birth chart. Yes. And create a perfect playlist with friends. So I know you've already
 done this. I've read about it and looked at my app for about 30 seconds. I don't. Did it come out?
 Was it literally been out for a little bit? Yeah. Just a couple days. A couple days.
 First, first, I mean, it's cool. Like, I get it. When I first read it, I was like,
 it's just from your birth here. I'm like, I don't know how much music. I've been born in 77.
 I aged myself here. I don't know. I think I have a few tunes. You know, like, like,
 Clapton, a little, some, some older stuff. That was just a Motown. Like, my parents,
 all they played was Motown when I was a kid. But, uh, you know, like, but no, it's more of your
 specific playlist and aggregation and ability to share it, friends. I know you've already played
 with it. What are your thoughts? I think it's fun. Um, I was thinking when I was watching it,
 like, every single, it gives you like an array of slides of like, oh, here's you like to listen
 to this at this time. Like, that's unique to you versus all the 325 million listeners we have
 on our platform. Um, like, oh, only you would go from this artist to this artist. And so
 it was this really interesting, like, individualization of the consumer where they kind of like
 Spotify has really knows its audience base. They're, they're fantastic, but they're like,
 algorithms to create playlists for you. Yep. And then like, they went beyond that. And they
 had, they always had their year in playlists of like, oh, here's what you listen to this year
 the most. Then there's always care to share. Oh, yeah. I'm like, they've been listening to my man.
 I've really listened to boys demand that many times. I'm like, I'm gonna get some taste,
 taste break is in here. Ace of base. I had no idea. I'm like, oh, my kids have been like playing
 with this. Yeah. Yeah. For sure. Bulltown road, 400 and 37,000 times. Yeah. You know, clean,
 clean version. Yes. But they know how, how much music is important to people's identity and like,
 kind of expressing themselves through what they like. And so they leaned into that and created
 shareable content that makes the people like makes their users feel seen. I thought it was great.
 Yeah. We were really good at video right before the pre episode. That was pretty cool. I like,
 hey, I love the layers, you know, and Spotify does this really well with the way they share content
 that share a bowl. Yeah. You know, they always give, you know, their guests like an extra something,
 or they'll send me an email or something. It's got us barcode like you scan it and it's like,
 goes up, oh, and then they make it easily shareable. They do a really good job with that. Oh,
 definitely. And I found out my son sign, according to them, it's Patsy Klein, which is not that, not that.
 Yes. Yes. Yes. Finally on our list, Mars and Riggly, all the candy bars are joining the
 reality competition that I think is going to be on ABC, a show for aspiring influencers called
 hashtag follow me. Yeah. You knew it. It's like in other news of expected and surprise,
 it hasn't already come out. Yeah. You know, like follow me. So influencers,
 mentioning who they put in this group. It's probably going to be the usual suspects. But the
 essentially going to follow them, they're going to do a competition based on something from Mars
 and Riggly and all the candy bars, business based, trying to gain additional followers. And I think
 I don't know exactly how they're going to measure this perfectly, but trying to get the most
 followers. It strikes me as kind of like the apprentice meets influencers. Oh, yeah. It's kind of
 kind of meta too. It's these big, big company doesn't advertisement of young kids trying to do
 advertisements for them. And then on the other side, it's like influencers are trying to be influencers.
 And so we gave them influential spots on TV shows and all these tools to be
 influential. They really will see how it works. I was like, this is brilliant on both ends.
 Yes. You made me think of my son. I had that so meta. Yeah. Like, do you know what that means?
 I actually use that in a better context than I would have done, but
 no, it'll be interesting. I, you know, I'll watch one. I'll give it a shot. I'll watch it once.
 You know, and it'll be like, it's just interesting. It's going to be worth keeping an eye on.
 I don't know. My first reaction was, yeah. Oh, yeah. I think it's, yeah, it's a little cringey,
 for sure. I don't know. I see enough of this on like on my daily Twitter and Instagram feeds and
 stuff. Like, I don't know if I want to log on to a TV to see my lips. No.
 Probably not. Yeah. I'll get some candy though for Mars. Yeah.
 That's really good. So we'll say, but look, these guys, let's, let's face it.
 The audio, the irony of this, which is what you were talking about a little bit.
 These, this audience doesn't watch linear TV. Right. So let's get a TV show.
 Will we bring them to watch TV? There's already a YouTube like series, where it's called
 like the next America's next top influencer is similar, but they had like little like relay games
 and stuff too. That wasn't was extremely cringey, but it was a great Cody Coe reaction video to
 that highly recommend. But yeah, I don't know if it'll work. Like that was like for the audience
 group, but I think people were watching it kind of like to make fun of it. So we'll see if that
 happens here. We will have to see. That's all we've got for this week's news. Any client, any final
 thoughts here, Mr. Hill? Eat some donuts. Keep your data. Stay on top of things.
 Hey, I like it. It could be a t-shirt. Oh, yeah. Making the donuts. Get out there and have a donut
 people. We had to have made your heart hungry at this point. So we really appreciate Josh Hill
 and everyone that follows along on the radcast where the radcast.com and at the.rad.cast on
 Instagram. I'm at Ryan Allford on all the channels. We'll see you next time on the radcast.
 To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow
 our host at Ryan Allford on Instagram. Thanks for tuning in.