You Need Resilience Before Recognition: Lessons From Jasmine Star

 You're listening to the Rodcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to your number one marketing and business show on Apple in the United States.
 Of America.
 We thank you for that.
 This is the Radcast and I'm Ryan Alford your host.
 We save its radical.
 We cover it.
 And Jasmine stars pretty fucking radical if you asked me CEO of Social Curator.
 She's a leader.
 She's a podcast host and just an all around cool chick.
 If you asked me, what's up, Jasmine?
 I'm so happy to be here with an intro like that.
 I feel very honored.
 Hey, I told you this.
 When you have some on your show, you go to research, you watch the videos and sometimes
 it's good and sometimes it's like it is, but I was wide awake.
 I was an eyes wide shut or eyes wide open.
 It was a good thing.
 I hope they were wide open or else you would be like the narcoleptic.
 So yeah.
 No, it was good.
 You're fun.
 You're engaging.
 You're talented.
 And I give it on a lot of great knowledge and I was like, yes, we need Jasmine on the
 Radcast.
 Well, thank you.
 Thank you.
 Let's set the table for everybody.
 Who is Jasmine star?
 More than anything, I want to start the conversation that Jasmine star from speaking
 myself in third person is here to serve.
 And so the least I talk about myself, the better this podcast will be.
 But the more I talk about my experiences to sharpen somebody's learning curve is what
 I'm all about.
 In a nutshell, if you and I were on an elevated together, I am CEO of Social Curator.
 I empower people to build businesses to change their lives and I share what I know.
 And my business, the greatest benchmark, the foundation of it has always been to share
 the journey, the good, the bad and the ugly.
 I want to demystify what it looks like and feels and is to be an entrepreneur.
 And I'm doing it wrong.
 And somehow I am unfunded, uneducated and unconnected.
 And I still found a way to start a business, even though I had no business starting a
 business.
 And so that is what I talk about.
 It is an open book.
 And I don't pretend to know it all.
 I simply try to do it all and then share the lessons long way.
 Action is everything, baby.
 We can all talk about it all day, but unless you're practicing it, unless you're doing it,
 unless you're putting it to task, it's all talk.
 But there is no, it's the power of social media today.
 The irony of it is that you get to iterate, you get to learn, you get to understand it.
 And I think if you allow yourself to be a sponge and never think you've learned it all,
 there's still a lot of powerful lessons every day.
 Absolutely.
 And social media and email marketing and ads and anything that's online, it's an amoeba.
 It's always changing.
 So just when you think you have mastered it, you then become a novice all over again.
 So it is a constant learning curve and always being open to trying things.
 I would rather be the first to try something and then create a way for other people to do
 it because you become more memorable.
 It's either you are the first or the best and I've never been the best.
 So I'm like, how quick can I be first?
 And so that's been my methodology and I'm okay being uncomfortable.
 I'm okay being imperfect.
 And I think that's been able to create a lot of conversations online, which is how our
 path is connected.
 It is.
 And the irony in hearing you say that is, and I'm going to just say this, someone looking
 at how well put together, you are and how well spoken you are.
 I'm sure it's a little bit like, oh, I'm not perfect.
 You probably battle that, I'm sure.
 Like the people think, oh, yeah, you don't have figured out damn, you look like you got
 it all figured out.
 And I'm not saying just looks, but I'm talking about the overall structure and just you're
 well put together like your words, your sayings, everything, the whole package looks professional.
 The point I take with that is if you set me down and you want to talk about quantum
 physics, if you wanted to talk about aerospace, if you wanted to talk about how to cook a
 meal, I wouldn't know the next thing.
 I'd sit here and be stuttering, but there is one thing that I know, it's, I know what
 I know, and that's just all I talk about.
 So perhaps in a very small sliver of a way, somebody can be like, she knows her stuff.
 And on the back of that, I say, I know my stuff because I do, I'm a practitioner.
 And so if you ever aspire to be a good chef, an aerospace engineer, then you just put in
 the work.
 And then you get, and you earn the right to talk about it.
 I think a lot of people online want to talk about things, but they haven't earned the
 right.
 And how do you earn the right by doing the work, being uncomfortable and being unafraid
 to show up consistently?
 That's the only game I don't think I'm special.
 I'm just dedicated or other people decide to quit or get in their heads about all the reasons
 why they shouldn't be showing up and talking about their business because it's been said
 before, it's been done before, they already said it before, they've already done it before.
 I always think in the classic old school marketing people say, oh, people have to see your
 ads seven times before they even have an opinion about that.
 That has radically changed in the digital age.
 People have to see you hear your message, talk about your business at minimum 50 times.
 And when we look at things algorithmically, like you and I had a conversation, it's like
 data rules.
 And so if we know that organically, unless you're running out organically, two to three percent
 of your audience is actually seeing any given post at a time.
 So let's just say for math sake, you have 1,000 followers, 20 to 30 people are going
 to hear you talk about your business at any given point in time.
 Now those, the odds of those same 20 to 30 people hearing that message seven times or
 70 times is really rare.
 Never mind the fact that what happens to the rest of the 980 people that need to hear your
 message.
 So anybody who says, I've said it before, I'm like, I need you to say it again and again,
 marketing, good marketing is saying the same message slightly different ways.
 People hear it when they need to hear it, when they need to hear it.
 And so social media allows us to have a sharp learning curve, but it only goes to the gritty
 into the humble and to the people who are okay, not being perfect online.
 I grew up in the South and we went, I went to the Southern Baptist church growing up.
 And like when the pastor would get on like a little soapbox or something, the deacons
 that out in the audience, they'd hear it.
 They'd feel so moved.
 They'd go, Amen.
 Hallelujah.
 Praise the Lord.
 And I was like wanting to jump up right there and go, Amen.
 Hallelujah.
 Praise the Lord.
 Jumped out, turned around.
 I was like, yes.
 It's so true.
 Here's the thing, Ryan.
 Here's the thing.
 Here's the thing is that my dad is a pastor in East Los Angeles.
 And let me just tell you, brown folk in East Los Angeles have a lot of similarities
 of church going folks in the South.
 So it's a very common.
 You can say, Amen.
 And I know what kind of church you go to.
 But when somebody's like, Mount Zion, it's, oh, okay, okay.
 So my goal is for listeners not to say, Amen, like the deacons, it's somebody better
 be clapping me up in the carpool line, in their cubicle while they're listening and their
 head pods trying to let their managers see them while the people are folding laundry
 are working out.
 I want them to put their 55 pound weight down and be like, Mount Zion, bro, so that's
 the goal.
 That's a benchmark for us.
 There's a, remember the easy button for staples?
 That was easy.
 I have a button somewhere and I'm going to get it hooked up to our soundboard.
 It says, it's a radical, but this is rad.
 It's the rad cast.
 I'm an agency called Radical.
 I'm going to get that thing on the soundboard and I'm just going so that I can hit it.
 It goes radical.
 That could be the rad cast version.
 So yeah, preach it, sister, it's, look, thinking how many times growing up, hey,
 dear, say, TV commercials, or I worked on them for a long time.
 And they're going by the wayside because everybody's so distracted on their phones.
 But how many times is it the same commercial?
 Over and over again, because you got to have reach and you got a frequency.
 And to your point, people whose attention is even fleeting more than it was then, and
 they have to see and hear the messages over and over again.
 And you're so right.
 We get so caught up thinking that, oh, I've already done that post, I've already talked
 about that.
 I tell people all the time, you got to play your greats hits.
 It's like over and over again.
 And I think I want to hit on this and I'm going to back up a second because I want to
 get underneath what makes Jasmine Star so greedy.
 But it's important.
 People really need to hear this message because the matter who you are, whether you're listening
 and you own a business or you're a director of marketing or who, like, people don't even
 be reminded of this point because I think we all get in our heads about the repetition
 of certain things.
 And you have to have that frequency.
 Right.
 You look like a pretty fit guy.
 If you went in and you picked up an ID pound weight and you did a couple exercises, you
 wouldn't say I'm done.
 You have to do that again and again to get the results that you want.
 But even if you don't adhere to that, or perhaps you subscribe to a life of a leather
 June, you haven't put your foot in a gym, no problem.
 You sat on your couch and watched a good commercial during the Olympics.
 When folders, when McDonald's, when Nike, they try out multiple ads during the Olympics.
 And when they find the one that works, when folders find that Christmas commercial where
 the kid who's coming home from college got stuck in the airport and then rings the doorbell
 under the frosty southern snow and mom opens and they hug and then they brew a nice cup
 of coffee.
 And when they find that commercial that works, they play it so often that the next time
 you go down the aisle, you have to get the Christmas flavor folders coffee because you want
 that same experience.
 So if we see the people who have larger budgets, more R&D and what they're doing is testing
 until they find the thing that works and they play it again and again, listen, you're
 not going to a Bon Jovi concert, not waiting to hear your favorite song.
 Put out enough content.
 Find the folders commercial, find your Bon Jovi greatest hit and then play it again and
 again so that you remain top of mind when somebody wants to go to a jukebox and play their
 favorite thing or go down the aisle and buy their favorite cup of coffee.
 That is the game.
 100% and you know the last part which people also struggle with is not everyone's buying
 today.
 You got to be there when they are.
 And so if you always think people think that the message relates or whoever's listening
 to it, it hits all of the same channels and all that like mentally for them or registers
 at the same levels.
 But everyone, and I still go back to the purchase funnel, it's like where people are,
 where does consideration intent.
 But if you're not buying today, you're just registering an impression that you're banking
 over time, but you got to bring an impression back to the forefront when they are ready
 to buy.
 If you want that cash register to ring or whatever your action you're trying to get, we've
 got it.
 We've gotten down the damn road in a hurry here.
 I'm like, dang, this is like action city, we are about value today on the rat cast.
 I'm telling you, we're bringing value.
 We're bringing gold nuggets already.
 Jazz.
 At the end of the day, what is the thing?
 The most valuable thing that anybody has at this very moment is a thing that is finite.
 And that's our time.
 So if somebody is going to be listening to the rat cast, they're going to be listening
 to us.
 We better earn their trust.
 We better compensate.
 We must do on the back end.
 Let's all talk it.
 Let's talk for what it is.
 We're here to make an impression.
 Every time you drop your podcast, your goal is to make an impression and build trust over
 time so that when somebody is ready for agency, when somebody is ready to listen to a podcast,
 when somebody is ready to pass that along your top of mind.
 So our game is the impression game.
 But in order to have somebody be a repeat listener, we have to build that trust.
 And the only way that you do that is through consistency.
 And as we go in and we talk about, oh, this is a value nugget.
 Guess what?
 In order for you to get gold, you have to dig.
 And all a lot of times, most days, you're digging through dirt without finding anything.
 And I think that's the conversation I want to have with business owners.
 We're going to talk about marketing.
 We're talking about digging in the dirt until you find your thing.
 And do you have the patience, the grit and the humility to do that?
 That's a different conversation.
 And so if you are not the person who's okay dwelling in the dirt, let me save you some
 time.
 This is not going to be the podcast for you.
 For the people who are willing to get the dirt under their nails and put on their
 ratty, teddy, Levi's and the people who are going to sit there and pan for days with
 nothing until they find their thing, then let's have that conversation.
 So now that's a pre-qualifier, please stop listening to this podcast if you're not
 only to do the work.
 I would have worn my damn rattlesnake boots, so where are they at?
 Sorry.
 I'm out of my car right now.
 I want to strap those things on.
 I got my hunting gear.
 We'll get it.
 We'll get it on.
 Jazzwood, we still owe it to the audience.
 We're going to talk about value on that.
 But everybody wants to know, like, why are you so damn gritty?
 What makes you keep pushing forward?
 We've got you, something impacted you, something made you that was a nature nurture.
 What was it?
 Perhaps a mix of both.
 My father is from Mexico.
 My mom is from Puerto Rico.
 My dad came over, was like 13, 14, and then enlisted in the United States Marine Corps
 and earned his citizenship.
 So I think that growing up with that perspective, as a first generation, lethina, you see your
 dad being given the golden ticket.
 And I think that I won the genetic lottery by being born in this country.
 But having a father who is drilled into us, like, we are so incredibly fortunate to live
 in a country where you don't have barriers to do the thing that you want.
 It is on the back end of people who have the hutspot and the audacity to do something that
 they are unqualified to do.
 And so having that growing up, but then also realizing you're owed nothing, getting into
 the country, congrats, being born into this country, congrats, you're old jack squad.
 Everything that you have is on the back of your willingness to do the damn work.
 And so what it made me gritty knowing I'm owed nothing.
 I don't just because I start a business doesn't mean my business should be successful.
 Just because I start a business and it's successful doesn't mean I'm going to be the top
 one percent.
 If I go in in my perspective, just like Simon's and X says that this is an infinite game,
 there's no such thing as winning in business.
 You can win your own game, but many of us don't even define what the game we're playing
 is.
 And so all of a sudden, we play a game in our own mind where we move the goalpost.
 And so it's just all this year, it's like, I'm going to do my 10 million.
 And the minute we get to 9.5, I don't know, I see what I need, what I really meant was
 11.
 And then we beat ourselves up one of the year because we didn't do the thing that we wanted
 to do.
 What game are you actually playing?
 Because the minute that we define our rubric of success, because sometimes money isn't
 always the goal.
 Sometimes the goal is, do I have more time to do the things I want to do with the people
 I want to do with with what is the point of having a $11 million a year if on the back
 of it, you miss the people and the things that were the most important to you.
 You didn't win.
 You lost.
 You just didn't know what game you were playing.
 So for us to actually have a conversation of what makes you greedy.
 First and foremost, let's talk about what we're owed, nothing.
 Let's talk about how we win.
 Setting some goals and then working like hell to get them, but not at the cost of compromising
 the thing that's the most important to you.
 So what makes me greedy?
 The fact that I have simply chosen, this is the game I want to play.
 And every time I get punched in the gut, because we always do, that's the sport, we're
 literally playing emotional rugby all day every day.
 We play rugby in our sleep.
 I don't know about you.
 I play rugby music.
 I wake up and I'm like, oh my god, oh my god, this is the game we're voluntarily playing.
 We signed up for it.
 We can't complain about the thing that we want to do to get us to where we want to go.
 So I just think, what a privilege.
 What a privilege that I get to wake up, go on a walk in Newport Beach, have breakfast
 with my daughter, have a conversation with somebody I find intellectually stimulating
 where we get to help and empower other people.
 And then I get to go in and do coaching on the inside of social security and then I get
 to create content, I get to do podcast, what an honor and what a luxury.
 So if I want both sides of it, the lifestyle, the luxury, I better be able to wake up
 after my teeth have been knocked out and say, okay, this is the game I'm playing.
 I am chosen this what an honor and what a privilege.
 I better show up that way.
 Oh, man, I love it.
 I like you.
 Yeah.
 Why do, why do some people always think they're owed something?
 Why are we that way?
 And I'm not saying me, I'll be supposed to be shit.
 But what makes is it just Americans being spoiled?
 And I'm not saying everybody's that way, but we know for being real, a lot of people
 feel that way, which is why you stand out, like others stand out because you don't, you
 work for it.
 You just keep going, no matter what it looks like.
 But I don't understand what, but what bits of people, I don't know what something, a lot
 of people that way though, they just they throw it at it.
 But and I want to be very clear.
 I don't want to pretend like I haven't struggled with that or I'm above that.
 There are times, for instance, I look at business a lot, very similar to parallel lines
 of working out and going to the gym.
 There are just some human composition that no matter what I do, I can work equally as hard
 as somebody else.
 I might not have the body type, the metabolism, I might not have the genes to ever look
 or be like somebody else, right?
 But we're doing the same work.
 And so it's natural.
 It is human condition to say, I'm doing that level of work.
 Why am I not getting the same results?
 But the minute you dwell in the land of unknowns, like you ask a dead end question, right?
 Like, why is my business not working?
 That's not really a question that we're really going to quantify right now.
 But if you ask yourself, how might I get 1% better in this?
 Now we have a clear path to getting a result.
 Regardless of if it's a result that you want, at least you can take the next step.
 And so I don't know if it's as much as an entitlement, as an I deserve to be successful.
 As much as I see a lot more in the entrepreneurial realm is I'm doing the work, but I'm not
 getting the results.
 But the problem with that, and it is a problem, the pandemic of emotions that we
 and go through is we don't know what's going on behind the scenes.
 We have no idea.
 So when we say I'm doing the same work as that person, Jack, squat about that other person's
 business.
 Let's just take down all the curtains that people used to hide behind because I see a lot
 of people being like, oh, I just did a million dollar launch.
 And that's amazing.
 I clap it up.
 But a lot of people don't know is you ran $750,000 and adds to get that number.
 So if, oh, I did 10 million in business, great.
 And a lot of your business, the majority of it is done on affiliates and JVs.
 So your revenue is not what you're proposing at.
 We don't know.
 We have no idea if somebody's business was inherited.
 We have no idea how much debt somebody has.
 We have no idea.
 The byline of the revenue on their profit and loss statement is taking up 82% of what
 they're bringing in.
 We know nothing about other people's businesses.
 So again, instead of saying, why don't I have if I'm doing the same, I want you to, I want
 you to come back and say, I don't know how they got there.
 I applaud the work they've done because they're proving that it is possible to get there.
 But I'm going to continue to run my own race because even if at the end of the day, my
 business is smaller than somebody else's, but my profitability is higher and my working
 cash, my operating revenue is right where I needed to be.
 I've won.
 The only reason why I can say I've won is because I've already defined it as my personal
 win.
 So I get to play my own damn game.
 I get to find some deep satisfaction.
 What is I'm doing?
 But then also put some benchmarks on myself and the team big.
 How are we going to get to the next level?
 That's the game for us.
 We clearly define it.
 We know we're owed nothing.
 We don't compare ourselves to somebody else because we don't know what's going on behind
 the scenes and we show up when we do the damn work.
 I think the biggest takeaway right there is you got to play your own game.
 Absolutely.
 It's how I like to listen to people talking like clients come to me.
 They, I'm like a counselor, even I'm a marketer, like listen to them talk and then I boil
 it down for them.
 Okay, here's the, let's just get to the brass tack.
 You got to play your own damn game and it's hard because social, the irony of this and
 irony what I'm going to say is social media amplifies everything that puts everyone
 else's game full force in your face.
 There's fake or real or who knows, like you said, you don't know all the details behind.
 There's a lot of show business going on.
 But the irony of it is the social media amplifies it when you really need to tune it out when
 it comes down to what you want to do.
 And I love what you're saying.
 I have people all time, social media is not working like I'm not, it's not doing this
 thing.
 And I'm not going to look at it and I'm like, you've posted four times in four months.
 What do you mean it's not working?
 It's a, how many times are you see this?
 You have people come to you like they go this or that or tactic or these things aren't
 working and you just, you don't have to get under the hood.
 You like, you like lifted up one inch and there's like oil spilled everywhere.
 You know, and it's come on, man, are you serious?
 It's, but you have to play your own game, but you got to make it, you got to make it
 tangible.
 You have to set, oh, it's not working.
 Okay.
 Well, it's not working.
 You got to have seven things that ladder up to one thing, but, and you got to measure
 the seven things, but I don't know what it, I still comes back to the reflection and
 what you get to play your own game and learn and absorb from others, but you just can't
 get into the comparison game at all times.
 It's just, it's just, it's a road to nowhere.
 I often discuss that the thing, the sneaky thing that stops most entrepreneurs from getting
 their business in front of others is comparison.
 And once we start understanding comparison, so oftentimes whenever I give a presentation
 or whenever I do a coaching session or a consulting session, I am literally starting
 there because if I tell you this is on the horizon, when it slaps you across the face,
 it's not so much a shock.
 So let me, anybody who's listening right now, let me predict your future.
 The thing that will stop you from doing the thing that you know you have been called
 to do is not lack of money, resources or education.
 It is simply the fact of comparison, but let's break down comparison because of the way
 I see it is it takes on three manifestations.
 It takes on a mental manifestation.
 I am not that person.
 I am not Ryan.
 Therefore, I can't get that success.
 I am too old, too young, too fat, too skinny, too black, too white, too old, too young.
 They'll say, I'm to this, therefore, I can't do that.
 So that's an easy way out.
 The second one is emotional and this one's very hard to identify because most of the time
 people don't wake up and say, I'm not worthy.
 They don't say I'm not worthy, but it takes on an uglier form.
 It will say, I'm just not sure I'm capable of that big dream.
 I don't think that's really going to happen.
 So we low key keep a subversive thought in our mind that's actually stopping us from
 doing that thing.
 And then the third one is going to be visual.
 I'm not on the Amathi coast this summer.
 I don't have a Ferrari.
 I'm not at that resort.
 I don't have that perfect house with those perfect kids in that perfect kitchen to do the
 perfect real that I need.
 And so we have these visual, intellectual, emotional things that stop us.
 But if we were to turn it on its side and simply say, you might be too old and you might
 be too white.
 And you might be, but there is somebody out there who is just as white and just as old
 who needs to hear it your way.
 And in fact, even if you're to say that person does it their own way, guess what?
 You might be saying the same message, but you're a different messenger beyond that.
 Even if you are the same, they're in the same message and you have a twin brother or a
 triplet.
 Guess what?
 The mechanism.
 You might be a great podcast host, writer, speaker.
 You might be great on social.
 We all do things different ways and we need to do it in our own way so the person who needs
 what we do the way we do it can get it.
 And for the other thing is I think that this dream might be too big and I am not sure.
 Listen, you wouldn't have got the dream if it wasn't in you to succeed.
 You didn't wake up this morning because you want to know what I'm the next NBA star.
 No, you're not.
 Not if you 5'10 and you're 37.
 Chances start.
 It's not there, right?
 So we don't get dreams.
 We have desires.
 I love what love to be an NBA player, but we don't get the dream.
 You got the dream because something in you deeply believes that you could do it.
 But if you talk yourself out of it, the only person who's stopping your success is you.
 And then we go back to the physical things.
 I don't have that.
 Guess what?
 The vast majority of people don't.
 And just because you're at that resort or you're on that vacation or you drive that
 car doesn't mean that everybody wants to be coached by a service or by a product from
 that type of person.
 So we have to say that your Honda Accord living in the Midwest with three kids who are just
 doing the dang thing in your own way with your $100,000 job and your side hustle of Etsy.
 Somebody's that's what I want.
 So far be it from you to say that the way that you see the desires of the world is how
 other people do it.
 And so we can come here and talk all about comparison.
 So when you're ready to get your business from one of other people, I want you to say,
 am I emotionally comparing?
 Am I physically comparing?
 What kind of comparison is it?
 Stop it in its tracks and tell yourself a different story.
 You get to choose your story.
 If you would like to fight for your limitations, go right ahead.
 But if you would like to fight for empowering statements of why somebody needs what it is,
 I'll clap your right up.
 Are you a therapist or a marketer?
 I paid a lot for therapy.
 It's like the RLMAT has been there pretty good.
 It's funny.
 I referred to mine, started to get out of this road.
 We both got busy.
 We did one of those start and never finished things.
 But we always thought my mindset and marketing belong together because it's, it's
 basically, it's like 100% because you're talking about marketing, but we're really talking
 about mindset.
 Of course.
 Because what happens is the beautiful thing about being an entrepreneur is that the business
 we start, the business we co-found inadvertently becomes a representation of our success and
 or our identity.
 And both of those things are false.
 The business you start is not part of your identity.
 It is just a business you started.
 And so what happens is when we put our business out and it doesn't get the response we want,
 we feel it's a rejection of who we are.
 And if you ever grown up and you struggled with rejection, that's going to be the thing
 that's going to stop you.
 If you have grown up and ever been on the outside, if you grew up and you suffered and you
 endured segregation and then all of a sudden you see that people are segregating around
 somebody else's business not your own, you get a flashback to what it means about you.
 But after a lot of work, we start understanding that the business is not us.
 And the minute that we put the business out and understand that our objective as business
 owners is to do one of two things and make, ooh, this makes people uncomfortable.
 People are like, okay, I'm done with this podcast, I'm done.
 I disagree with her.
 Fine, disagree with me, but I'm going to do one of two things.
 I'm going to attract you into my orbit or I'm going to repel you.
 I don't need anybody being lukewarm.
 I don't want anybody listening to this podcast and being like, oh yeah, I remember, I want
 you to have such a vistle reaction be like that girl's talking trash.
 I have everything she says.
 I disagree.
 Awesome.
 And when you have an opinion, share it on social media, tag me, make sure you spell my name
 right because all attention is good attention.
 Many of us are so afraid of sharing exactly who we are for afraid of not being vanilla.
 I don't want to be vanilla.
 I was not put on this earth to be vanilla.
 My business is not going to be vanilla.
 I'm going to be like chocolate, butter, pecan, and you're going to like it or you're going
 to hate it.
 I don't care.
 I just want you to have an opinion either way.
 That's what good marketing does.
 Yes.
 Yes.
 Distinctiveness.
 The key.
 Absolutely.
 There's only one monopoly allowed that's left and that's the monopoly of yourself because
 nobody else is you.
 You know what?
 People like to give away their lone monopoly opportunity by being like everyone else.
 It's like when your distinctiveness is what makes you and you nailed it, it relates to
 different people.
 Like some people aren't going to buy from Tom and Bobby and some people are going to
 buy from Jasmine and some people are going to buy from Ryan or late or jive with it
 or have a relatability.
 And back to the irony of social media though, but we all show the glitz and the glamour
 and all the good stuff.
 And I'm guilty of that because I think I'm guilty of it not because I'm trying to show
 off but because I like to be positive.
 I hate negativity and I don't and I've had negative shit.
 Almost a million dollars here.
 I've done a lot of shit but I don't like to talk about it less because I don't want
 to be transparent but I like to be positive like show people the positive side of things
 but that can be probably back to you.
 I can eat my own dog food so to speak knowing what you're supposed to do versus what you
 do.
 Again, this goes gets tied up a lot in our personal connections to social media.
 And oftentimes people like, oh, Jasmine, they'll say a title.
 Oh, she's an influencer and I will patently disagree with that.
 I am a entrepreneur with influence, which means I am looking at social media as a marketing
 endeavor.
 I don't look at it as a representation of me.
 And because I've drawn that distinction in my mind, I don't feel at all beholden to
 share anything that is not part of the marketing brand strategy.
 Period the end.
 I don't feel like in order for me to be authentic, I need to cry in my stories.
 In order for people to really understand, I need to take a political stance on things.
 And I get it.
 People disagree.
 And that's the beauty of it.
 You get to do you.
 Awesome.
 I have just decided that my social media is a marketing arm.
 Again, let's go back to those Christmas commercials and let's say back in 2009, Nike's
 running their Christmas commercials.
 Do you think that Nike has to highlight the plight of their workers during that time
 in the unfair conditions?
 Of course not.
 They're running a business and they're showing their what?
 They're not showing the game.
 They're showing the highlight reel.
 And so that's what we do on social media.
 Social media is not the game.
 Social media is the highlight reel.
 Social media is specifically Instagram and Pinterest highly visual platforms.
 They are just like the ESPN after show.
 It's lit.
 Our job is to keep people interested.
 Our job isn't to have an online journal.
 If that's not where you're using for your business, clear distinction in my mind.
 This is a marketing arm.
 I get to show my highlight reel because that is what I have chosen to do.
 Where are the end?
 Deleting that video of me crying last night.
 Oh stop.
 You're the thing though.
 You're the thing, man.
 My honest to God, I love that.
 When people do that.
 I'm joking.
 Awesome.
 I have no opinion.
 I have zero opinion.
 Good for you.
 It's just again, goes back to what game are you playing?
 What are your measures of success?
 If your audience is about that, good for you.
 I'm just saying clearly define what that is.
 That's it.
 There's no crying in baseball.
 I can't really.
 I haven't cried in a little while.
 It's been a little while.
 I was like thinking why you did that.
 I haven't cried in a while.
 Yeah.
 I need a good cry.
 We can do some therapy right now.
 We can talk about your childhood.
 But then you just crying.
 What's Jasmine do when she's not rocking and rolling on social media and that's personal
 interest.
 Oh.
 Social media shows about 0.5%.
 I wouldn't say that.
 I would say like 0.01% of my life.
 So what do I do when I'm not on social media my whole life?
 Yeah.
 It's like I'm running running businesses and I am talking with business owners and I
 am looking at different revenue streams.
 And I'm talking about my long term investments that have nothing to do with the business
 and what we're investing in what we want to do.
 I talk about raising my daughter.
 I spend way too much time dreaming up her wedding day.
 My daughter's three.
 I have no business thinking about what kind of dance is she going to dance with her dad
 to?
 Why?
 An ordinary amount of time on those things.
 I'm not.
 I don't really watch a lot of TV.
 I read books.
 I practice yoga.
 Big walker on beach type person.
 I love being with my favorite people and that group of favorite people is really small.
 So the people I go deep with I'm in like volcanic core deep and everybody else.
 I love being friendly.
 I love sharing what I know.
 I love putting goodness out.
 But my inner circle is very tight and my next concentric circle is pretty dang wide.
 Hmm.
 There you go.
 So talk to me.
 Social curator.
 All right.
 Let's talk brass tax.
 What do we?
 What does the social curator do for companies?
 What's that?
 What's that process?
 What's that?
 What's the client base?
 Like I'm a client.
 And what are you doing to help my business?
 I love this conversation because we clearly knew the game that we were playing and we were
 not trying to become an agency nor are we trying to represent a client.
 This is 100% self-serve.
 We know this is a small business owner.
 We know that this person is working with a team less than 12 people.
 We know how much this business owner is making.
 And so this is the small business owner who says I had wear a lot of hats and I don't
 have the time to wear with all to spend and invest in a marketing manager to handle
 all of it.
 So what social curator is a user will go in and create a profile, their voice type with
 the name of their business, things of that nature.
 They build a profile so that when they get in and they're prompted to create a caption,
 they then get to decide what type of caption do they want to create.
 A sales caption, engagement caption, and education caption.
 We want to make sure that the methodology that we know works for marketing businesses,
 it's what's in the product itself.
 A lot of times you're like, I don't know how to write a captivating caption.
 Good thing we have technology that follows and adheres our rubric for what makes good content.
 If you are not asking or giving a CTA at the end of your post, your engagement will drop
 at minimum by 30%.
 Not because people aren't reading it because they don't actually know how to engage.
 Ask a question, give an opinion, have a quiz, take an action, leave a comment, send me
 a DM, something that's going to indicate that somebody wants to take an additional action,
 which means when somebody's taking an action on behalf of your account, your indexed higher
 in the algorithm to see your content at a later point in time, everything we do strategically
 is to get somebody to take an action so that your account, your stories are shown first
 and foremost, which again, leaves you at top of mind.
 And so this is for that user.
 This is for the person who goes in with the community, they're getting coaching, and we
 have a library full of resources for somebody to teach themselves.
 Like we know, education is one thing, but people, if they're not ready to get educated,
 it is just there.
 When you're there ready to build your email funnel, when you're there ready to create 10
 reels in less than 10 minutes each, that kind of content is all built in.
 So action, accountability, we plan and schedule the post, you can sit down, get your content
 out for the week, schedule it, put it on every social platform, and then your job as a
 marketer is going and engage on the daily, not create on the daily.
 So we're totally facilitating creation, making streamlining creative content, creation
 by hearing that correctly.
 Correct.
 Is it for personal brands or businesses?
 Obviously, it's through the lens, yeah.
 We have an equal mix between solo entrepreneurs and small teams, product-based business
 overs and service-based business owners, and people have a lot of time, like a hard
 time understanding, but wait, I am a realtor, I am a hairstylist, I'm a course creator,
 I'm an author, I'm a personal speaker, but that's why when you build an individualized
 profile, our algorithms, our content, our technology is serving up content that looks
 and feels, and we even ask, what do you refer to your audience as?
 State Home Busy Moms, book publishers, you put that in so that the content spits back
 that out, your language, the type of connective points, something that feels highly personal
 to your brand.
 So the more you give your profile, the more customized the content will come out on the
 backend.
 Love it.
 I feel like we could talk for hours.
 We probably good.
 Yeah.
 Yeah.
 Yes.
 I just, it's just all value all the time, action, and I think it's going to resonate with
 our listeners a lot of really good takeaways, and I was thinking I was like, let's put together
 a team.
 I won't jasmine on my team.
 I take that as an honor.
 I started off before we press record, we were talking and I said, or maybe we said it
 during the podcast and I said, it's like, it's Kobe, and I'm just doing three days.
 Like I'm out here just doing the work.
 And so when you say, if I had a team, I'd want you on my team, I take that as like deep
 and honored privilege because as the kid who was always picked last, like that girl has
 an iron lung.
 Thank you.
 I'll take that.
 Like life full circle, homie, life full circle.
 Yes.
 I love grip.
 You hit every, every note, the playbook.
 I love it.
 Where can we find more about jasmine star and social curator?
 That's awesome.
 Thank you so much, Ryan.
 I'm jasmine star on all social platforms jasminestar.com and for more information on social
 curator, you can go to socialcurator.com.
 The social curator.
 She's a badass.
 I really appreciate you coming on jasmine.
 Thank you, Ryan.
 Thank you.
 I appreciate it.
 It's an honor.
 Hey guys, you're going to find us the radcast.com search for social curator.
 You'll find all the content from day, all the highlight clips or just put jasmine in.
 Any of the keywords or search feature on the web is one of our best features, brings
 up highlight clips full episodes and all the links to jasmine's information.
 We know where I'm at.
 You'll see that blue check next to Ryan Alfred on all the platforms, had it before you
 could buy it.
 We'll see you next time.
 The radcast.
 To listen or watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account d.rad.cast or at Ryan Alfred.
 Stay radical.
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