Stop Making a B2B Podcast! Start Making a SALES Podcast.
B2B Podcasting Insights - business strategy podcast for founders and brands
If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.
"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.
I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case for a completely different framing: the sales podcast.
Not a salesy podcast.
Not a weekly advert with a theme tune.
A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward.
Useful linksPodknows Website
Sales Podcast Self-Audit (one-page PDF)
https://podknows.co.uk/sales-podcast-test
B2B Podcast Growth Diagnostic
https://podknows.co.uk/diagnostic
Podcast Audits
Timestamped summary00:00 A B2B podcast parody
01:32 Why "B2B podcast" has become the wrong label
02:38 A LinkedIn company page with a microphone
03:24 What a sales podcast actually is (and isn't)
04:09 Why marketers flinch at the word "sales"
05:51 The B2B dodge and its commercial cost
08:14 The three-question sales podcast test
11:23 What changes when your podcast earns its keep
13:38 Pre-sold prospects and a shorter pipeline
15:00 Why most B2B podcasts were built to fail
16:08 Founder FAQ — Gareth on first-episode nerves
17:54 Quick tip — your cover art isn't a logo
19:13 The Sales Podcast Self-Audit and next steps
More description
If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.
"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.
I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case for a completely different framing: the sales podcast.
Not a salesy podcast.
Not a weekly advert with a theme tune.
A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward.
Useful linksPodknows Website
Sales Podcast Self-Audit (one-page PDF)
https://podknows.co.uk/sales-podcast-test
B2B Podcast Growth Diagnostic
https://podknows.co.uk/diagnostic
Podcast Audits
Timestamped summary00:00 A B2B podcast parody
01:32 Why "B2B podcast" has become the wrong label
02:38 A LinkedIn company page with a microphone
03:24 What a sales podcast actually is (and isn't)
04:09 Why marketers flinch at the word "sales"
05:51 The B2B dodge and its commercial cost
08:14 The three-question sales podcast test
11:23 What changes when your podcast earns its keep
13:38 Pre-sold prospects and a shorter pipeline
15:00 Why most B2B podcasts were built to fail
16:08 Founder FAQ — Gareth on first-episode nerves
17:54 Quick tip — your cover art isn't a logo
19:13 The Sales Podcast Self-Audit and next steps
Listen elsewhere
Available Results
Generated results are saved to your library for reuse and search.